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Original Research – Definition, Examples, Guide

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Original Research

Definition:

Original research refers to a type of research that involves the collection and analysis of new and original data to answer a specific research question or to test a hypothesis. This type of research is conducted by researchers who aim to generate new knowledge or add to the existing body of knowledge in a particular field or discipline.

Types of Original Research

There are several types of original research that researchers can conduct depending on their research question and the nature of the data they are collecting. Some of the most common types of original research include:

Basic Research

This type of research is conducted to expand scientific knowledge and to create new theories, models, or frameworks. Basic research often involves testing hypotheses and conducting experiments or observational studies.

Applied Research

This type of research is conducted to solve practical problems or to develop new products or technologies. Applied research often involves the application of basic research findings to real-world problems.

Exploratory Research

This type of research is conducted to gather preliminary data or to identify research questions that need further investigation. Exploratory research often involves collecting qualitative data through interviews, focus groups, or observations.

Descriptive Research

This type of research is conducted to describe the characteristics or behaviors of a population or a phenomenon. Descriptive research often involves collecting quantitative data through surveys, questionnaires, or other standardized instruments.

Correlational Research

This type of research is conducted to determine the relationship between two or more variables. Correlational research often involves collecting quantitative data and using statistical analyses to identify correlations between variables.

Experimental Research

This type of research is conducted to test cause-and-effect relationships between variables. Experimental research often involves manipulating one or more variables and observing the effect on an outcome variable.

Longitudinal Research

This type of research is conducted over an extended period of time to study changes in behavior or outcomes over time. Longitudinal research often involves collecting data at multiple time points.

Original Research Methods

Original research can involve various methods depending on the research question, the nature of the data, and the discipline or field of study. However, some common methods used in original research include:

This involves the manipulation of one or more variables to test a hypothesis. Experimental research is commonly used in the natural sciences, such as physics, chemistry, and biology, but can also be used in social sciences, such as psychology.

Observational Research

This involves the collection of data by observing and recording behaviors or events without manipulation. Observational research can be conducted in the natural setting of the behavior or in a laboratory setting.

Survey Research

This involves the collection of data from a sample of participants using questionnaires or interviews. Survey research is commonly used in social sciences, such as sociology, political science, and economics.

Case Study Research

This involves the in-depth analysis of a single case, such as an individual, organization, or event. Case study research is commonly used in social sciences and business studies.

Qualitative research

This involves the collection and analysis of non-numerical data, such as interviews, focus groups, and observation notes. Qualitative research is commonly used in social sciences, such as anthropology, sociology, and psychology.

Quantitative research

This involves the collection and analysis of numerical data using statistical methods. Quantitative research is commonly used in natural sciences, such as physics, chemistry, and biology, as well as in social sciences, such as psychology and economics.

Researchers may also use a combination of these methods in their original research depending on their research question and the nature of their data.

Data Collection Methods

There are several data collection methods that researchers can use in original research, depending on the nature of the research question and the type of data that needs to be collected. Some of the most common data collection methods include:

• Surveys : Surveys involve asking participants to respond to a series of questions about their attitudes, behaviors, beliefs, or experiences. Surveys can be conducted in person, over the phone, through email, or online.
• Interviews : Interviews involve asking participants open-ended questions about their experiences, beliefs, or behaviors. Interviews can be conducted in person, over the phone, or through video conferencing.
• Observations : Observations involve observing and recording participants’ behaviors or interactions in a natural or laboratory setting. Observations can be conducted using structured or unstructured methods.
• Experiments : Experiments involve manipulating one or more variables and observing the effect on an outcome variable. Experiments can be conducted in a laboratory or in the natural environment.
• Case studies: Case studies involve conducting an in-depth analysis of a single case, such as an individual, organization, or event. Case studies can involve the collection of qualitative or quantitative data.
• Focus groups: Focus groups involve bringing together a small group of participants to discuss a specific topic or issue. Focus groups can be conducted in person or online.
• Document analysis: Document analysis involves collecting and analyzing written or visual materials, such as reports, memos, or videos, to answer research questions.

Data Analysis Methods

Once data has been collected in original research, it needs to be analyzed to answer research questions and draw conclusions. There are various data analysis methods that researchers can use, depending on the type of data collected and the research question. Some common data analysis methods used in original research include:

• Descriptive statistics: This involves using statistical measures such as mean, median, mode, and standard deviation to describe the characteristics of the data.
• Inferential statistics: This involves using statistical methods to infer conclusions about a population based on a sample of data.
• Regression analysis: This involves examining the relationship between two or more variables by using statistical models that predict the value of one variable based on the value of one or more other variables.
• Content analysis: This involves analyzing written or visual materials, such as documents, videos, or social media posts, to identify patterns, themes, or trends.
• Qualitative analysis: This involves analyzing non-numerical data, such as interview transcripts or observation notes, to identify themes, patterns, or categories.
• Grounded theory: This involves developing a theory or model based on the data collected in the study.
• Mixed methods analysis: This involves combining quantitative and qualitative data analysis methods to provide a more comprehensive understanding of the research question.

How to Conduct Original Research

Conducting original research involves several steps that researchers need to follow to ensure that their research is valid, reliable, and produces meaningful results. Here are some general steps that researchers can follow to conduct original research:

• Identify the research question: The first step in conducting original research is to identify a research question that is relevant, significant, and feasible. The research question should be specific and focused to guide the research process.
• Conduct a literature review: Once the research question is identified, researchers should conduct a thorough literature review to identify existing research on the topic. This will help them identify gaps in the existing knowledge and develop a research plan that builds on previous research.
• Develop a research plan: Researchers should develop a research plan that outlines the methods they will use to collect and analyze data. The research plan should be detailed and include information on the population and sample, data collection methods, data analysis methods, and ethical considerations.
• Collect data: Once the research plan is developed, researchers can begin collecting data using the methods identified in the plan. It is important to ensure that the data collection process is consistent and accurate to ensure the validity and reliability of the data.
• Analyze data: Once the data is collected, researchers should analyze it using appropriate data analysis methods. This will help them answer the research question and draw conclusions from the data.
• Interpret results: After analyzing the data, researchers should interpret the results and draw conclusions based on the findings. This will help them answer the research question and make recommendations for future research or practical applications.
• Communicate findings: Finally, researchers should communicate their findings to the appropriate audience using a format that is appropriate for the research question and audience. This may include writing a research paper, presenting at a conference, or creating a report for a client or stakeholder.

Purpose of Original Research

The purpose of original research is to generate new knowledge and understanding in a particular field of study. Original research is conducted to address a research question, hypothesis, or problem and to produce empirical evidence that can be used to inform theory, policy, and practice. By conducting original research, researchers can:

• Expand the existing knowledge base: Original research helps to expand the existing knowledge base by providing new information and insights into a particular phenomenon. This information can be used to develop new theories, models, or frameworks that explain the phenomenon in greater depth.
• Test existing theories and hypotheses: Original research can be used to test existing theories and hypotheses by collecting empirical evidence and analyzing the data. This can help to refine or modify existing theories, or to develop new ones that better explain the phenomenon.
• Identify gaps in the existing knowledge: Original research can help to identify gaps in the existing knowledge base by highlighting areas where further research is needed. This can help to guide future research and identify new research questions that need to be addressed.
• Inform policy and practice: Original research can be used to inform policy and practice by providing empirical evidence that can be used to make decisions and develop interventions. This can help to improve the quality of life for individuals and communities, and to address social, economic, and environmental challenges.

How to publish Original Research

Publishing original research involves several steps that researchers need to follow to ensure that their research is accepted and published in reputable academic journals. Here are some general steps that researchers can follow to publish their original research:

• Select a suitable journal: Researchers should identify a suitable academic journal that publishes research in their field of study. The journal should have a good reputation and a high impact factor, and should be a good fit for the research topic and methods used.
• Review the submission guidelines: Once a suitable journal is identified, researchers should review the submission guidelines to ensure that their manuscript meets the journal’s requirements. The guidelines may include requirements for formatting, length, and content.
• Write the manuscript : Researchers should write the manuscript in accordance with the submission guidelines and academic standards. The manuscript should include a clear research question or hypothesis, a description of the research methods used, an analysis of the data collected, and a discussion of the results and their implications.
• Submit the manuscript: Once the manuscript is written, researchers should submit it to the selected journal. The submission process may require the submission of a cover letter, abstract, and other supporting documents.
• Respond to reviewer feedback: After the manuscript is submitted, it will be reviewed by experts in the field who will provide feedback on the quality and suitability of the research. Researchers should carefully review the feedback and revise the manuscript accordingly.
• Respond to editorial feedback: Once the manuscript is revised, it will be reviewed by the journal’s editorial team who will provide feedback on the formatting, style, and content of the manuscript. Researchers should respond to this feedback and make any necessary revisions.
• Acceptance and publication: If the manuscript is accepted, the journal will inform the researchers and the manuscript will be published in the journal. If the manuscript is not accepted, researchers can submit it to another journal or revise it further based on the feedback received.

How to Identify Original Research

To identify original research, there are several factors to consider:

• The research question: Original research typically starts with a novel research question or hypothesis that has not been previously explored or answered in the existing literature.
• The research design: Original research should have a clear and well-designed research methodology that follows appropriate scientific standards. The methodology should be described in detail in the research article.
• The data: Original research should include new data that has not been previously published or analyzed. The data should be collected using appropriate research methods and analyzed using valid statistical methods.
• The results: Original research should present new findings or insights that have not been previously reported in the existing literature. The results should be presented clearly and objectively, and should be supported by the data collected.
• The discussion and conclusions: Original research should provide a clear and objective interpretation of the results, and should discuss the implications of the research findings. The discussion and conclusions should be based on the data collected and the research question or hypothesis.
• The references: Original research should be supported by references to existing literature, which should be cited appropriately in the research article.

Advantages of Original Research

Original research has several advantages, including:

• Generates new knowledge: Original research is conducted to answer novel research questions or hypotheses, which can generate new knowledge and insights into various fields of study.
• Supports evidence-based decision making: Original research provides empirical evidence that can inform decision-making in various fields, such as medicine, public policy, and business.
• Enhances academic and professional reputation: Conducting original research and publishing in reputable academic journals can enhance a researcher’s academic and professional reputation.
• Provides opportunities for collaboration: Original research can provide opportunities for collaboration between researchers, institutions, and organizations, which can lead to new partnerships and research projects.
• Advances scientific and technological progress: Original research can contribute to scientific and technological progress by providing new knowledge and insights into various fields of study, which can inform further research and development.
• Can lead to practical applications: Original research can have practical applications in various fields, such as medicine, engineering, and social sciences, which can lead to new products, services, and policies that benefit society.

Limitations of Original Research

Original research also has some limitations, which include:

• Time and resource constraints: Original research can be time-consuming and expensive, requiring significant resources to design, execute, and analyze the research data.
• Ethical considerations: Conducting original research may raise ethical considerations, such as ensuring the privacy and confidentiality of research participants, obtaining informed consent, and avoiding conflicts of interest.
• Risk of bias: Original research may be subject to biases, such as selection bias, measurement bias, and publication bias, which can affect the validity and reliability of the research findings.
• Generalizability: Original research findings may not be generalizable to larger populations or different contexts, which can limit the applicability of the research findings.
• Replicability: Original research may be difficult to replicate, which can limit the ability of other researchers to verify the research findings.
• Limited scope: Original research may have a limited scope, focusing on a specific research question or hypothesis, which can limit the breadth of the research findings.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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Original Research

An original research paper should present a unique argument of your own. In other words, the claim of the paper should be debatable and should be your (the researcher’s) own original idea. Typically an original research paper builds on the existing research on a topic, addresses a specific question, presents the findings according to a standard structure (described below), and suggests questions for further research and investigation. Though writers in any discipline may conduct original research, scientists and social scientists in particular are interested in controlled investigation and inquiry. Their research often consists of direct and indirect observation in the laboratory or in the field. Many scientists write papers to investigate a hypothesis (a statement to be tested).

Although the precise order of research elements may vary somewhat according to the specific task, most include the following elements:

• Table of contents
• List of illustrations
• Body of the report
• References cited

Check your assignment for guidance on which formatting style is required. The Complete Discipline Listing Guide (Purdue OWL)  provides information on the most common style guide for each discipline, but be sure to check with your instructor.

The title of your work is important. It draws the reader to your text. A common practice for titles is to use a two-phrase title where the first phrase is a broad reference to the topic to catch the reader’s attention. This phrase is followed by a more direct and specific explanation of your project. For example:

“Lions, Tigers, and Bears, Oh My!: The Effects of Large Predators on Livestock Yields.”

The first phrase draws the reader in – it is creative and interesting. The second part of the title tells the reader the specific focus of the research.

In addition, data base retrieval systems often work with  keywords  extracted from the title or from a list the author supplies. When possible, incorporate them into the title. Select these words with consideration of how prospective readers might attempt to access your document. For more information on creating keywords, refer to this  Springer research publication guide.

See the KU Writing Center Writing Guide on Abstracts for detailed information about creating an abstract.

Table of Contents

The table of contents provides the reader with the outline and location of specific aspects of your document. Listings in the table of contents typically match the headings in the paper. Normally, authors number any pages before the table of contents as well as the lists of illustrations/tables/figures using lower-case roman numerals. As such, the table of contents will use lower-case roman numbers to identify the elements of the paper prior to the body of the report, appendix, and reference page. Additionally, because authors will normally use Arabic numerals (e.g., 1, 2, 3) to number the pages of the body of the research paper (starting with the introduction), the table of contents will use Arabic numerals to identify the main sections of the body of the paper (the introduction, literature review, methods, results, discussion, conclusion, references, and appendices).

Here is an example of a table of contents:

ABSTRACT..................................................iii

TABLE OF CONTENTS...............................iv

LIST OF ILLUSTRATIONS...........................v

LIST OF TABLES.........................................vii

INTRODUCTION..........................................1

LITERATURE REVIEW.................................6

METHODS....................................................9

RESULTS....................................................10

DISCUSSION..............................................16

CONCLUSION............................................18

REFERENCES............................................20

APPENDIX................................................. 23

More information on creating a table of contents can be found in the Table of Contents Guide (SHSU)  from the Newton Gresham Library at Sam Houston State University.

List of Illustrations

Authors typically include a list of the illustrations in the paper with longer documents. List the number (e.g., Illustration 4), title, and page number of each illustration under headings such as "List of Illustrations" or "List of Tables.”

Body of the Report

The tone of a report based on original research will be objective and formal, and the writing should be concise and direct. The structure will likely consist of these standard sections:  introduction, methods, results, discussion, and conclusion . Typically, authors identify these sections with headings and may use subheadings to identify specific themes within these sections (such as themes within the literature under the literature review section).

Introduction

Given what the field says about this topic, here is my contribution to this line of inquiry.

The introduction often consists of the rational for the project. What is the phenomenon or event that inspired you to write about this topic? What is the relevance of the topic and why is it important to study it now? Your introduction should also give some general background on the topic – but this should not be a literature review. This is the place to give your readers and necessary background information on the history, current circumstances, or other qualities of your topic generally. In other words, what information will a layperson need to know in order to get a decent understanding of the purpose and results of your paper? Finally, offer a “road map” to your reader where you explain the general order of the remainder of your paper. In the road map, do not just list the sections of the paper that will follow. You should refer to the main points of each section, including the main arguments in the literature review, a few details about your methods, several main points from your results/analysis, the most important takeaways from your discussion section, and the most significant conclusion or topic for further research.   

Literature Review

This is what other researchers have published about this topic.

In the literature review, you will define and clarify the state of the topic by citing key literature that has laid the groundwork for this investigation. This review of the literature will identify relations, contradictions, gaps, and inconsistencies between previous investigations and this one, and suggest the next step in the investigation chain, which will be your hypothesis. You should write the literature review in the  present tense  because it is ongoing information.

Methods (Procedures)

This is how I collected and analyzed the information.

This section recounts the procedures of the study. You will write this in  past tense  because you have already completed the study. It must include what is necessary to replicate and validate the hypothesis. What details must the reader know in order to replicate this study? What were your purposes in this study? The challenge in this section is to understand the possible readers well enough to include what is necessary without going into detail on “common-knowledge” procedures. Be sure that you are specific enough about your research procedure that someone in your field could easily replicate your study. Finally, make sure not to report any findings in this section.

This is what I found out from my research.

This section reports the findings from your research. Because this section is about research that is completed, you should write it primarily in the  past tense . The form and level of detail of the results depends on the hypothesis and goals of this report, and the needs of your audience. Authors of research papers often use visuals in the results section, but the visuals should enhance, rather than serve as a substitute, for the narrative of your results. Develop a narrative based on the thesis of the paper and the themes in your results and use visuals to communicate key findings that address your hypothesis or help to answer your research question. Include any unusual findings that will clarify the data. It is a good idea to use subheadings to group the results section into themes to help the reader understand the main points or findings of the research. 

This is what the findings mean in this situation and in terms of the literature more broadly.

This section is your opportunity to explain the importance and implications of your research. What is the significance of this research in terms of the hypothesis? In terms of other studies? What are possible implications for any academic theories you utilized in the study? Are there any policy implications or suggestions that result from the study? Incorporate key studies introduced in the review of literature into your discussion along with your own data from the results section. The discussion section should put your research in conversation with previous research – now you are showing directly how your data complements or contradicts other researchers’ data and what the wider implications of your findings are for academia and society in general. What questions for future research do these findings suggest? Because it is ongoing information, you should write the discussion in the  present tense . Sometimes the results and discussion are combined; if so, be certain to give fair weight to both.

These are the key findings gained from this research.

Summarize the key findings of your research effort in this brief final section. This section should not introduce new information. You can also address any limitations from your research design and suggest further areas of research or possible projects you would complete with a new and improved research design.

References/Works Cited

See KU Writing Center  writing guides  to learn more about different citation styles like APA, MLA, and Chicago.  Make an appointment  at the KU Writing Center for more help. Be sure to format the paper and references based on the citation style that your professor requires or based on the requirements of the academic journal or conference where you hope to submit the paper.

The appendix includes attachments that are pertinent to the main document but are too detailed to be included in the main text. These materials should be titled and labeled (for example Appendix A: Questionnaire). You should refer to the appendix in the text with in-text references so the reader understands additional useful information is available elsewhere in the document. Examples of documents to include in the appendix include regression tables, tables of text analysis data, and interview questions.

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What is an original research article?

An original research article is a report of research activity that is written by the researchers who conducted the research or experiment. Original research articles may also be referred to as: “primary research articles” or “primary scientific literature.” In science courses, instructors may also refer to these as “peer-reviewed articles” or “refereed articles.”

Original research articles in the sciences have a specific purpose, follow a scientific article format, are peer reviewed, and published in academic journals.

Identifying Original Research: What to Look For

An "original research article" is an article that is reporting original research about new data or theories that have not been previously published. That might be the results of new experiments, or newly derived models or simulations. The article will include a detailed description of the methods used to produce them, so that other researchers can verify them. This description is often found in a section called "methods" or "materials and methods" or similar. Similarly, the results will generally be described in great detail, often in a section called "results."

Since the original research article is reporting the results of new research, the authors should be the scientists who conducted that research. They will have expertise in the field, and will usually be employed by a university or research lab.

In comparison, a newspaper or magazine article (such as in  The New York Times  or  National Geographic ) will usually be written by a journalist reporting on the actions of someone else.

An original research article will be written by and for scientists who study related topics. As such, the article should use precise, technical language to ensure that other researchers have an exact understanding of what was done, how to do it, and why it matters. There will be plentiful citations to previous work, helping place the research article in a broader context. The article will be published in an academic journal, follow a scientific format, and undergo peer-review.

Original research articles in the sciences follow the scientific format. ( This tutorial from North Carolina State University illustrates some of the key features of this format.)

Look for signs of this format in the subject headings or subsections of the article. You should see the following:

Scientific research that is published in academic journals undergoes a process called "peer review."

The peer review process goes like this:

• A researcher writes a paper and sends it in to an academic journal, where it is read by an editor
• The editor then sends the article to other scientists who study similar topics, who can best evaluate the article
• The scientists/reviewers examine the article's research methodology, reasoning, originality, and sginificance
• The scientists/reviewers then make suggestions and comments to impove the paper
• The original author is then given these suggestions and comments, and makes changes as needed
• This process repeats until everyone is satisfied and the article can be published within the academic journal

For more details about this process see the Peer Reviewed Publications guide.

This journal article  is an example. It was published in the journal  Royal Society Open Science  in 2015. Clicking on the button that says "Review History" will show the comments by the editors, reviewers and the author as it went through the peer review process. The "About Us" menu provides details about this journal; "About the journal" under that tab includes the statement that the journal is peer reviewed.

Review articles

There are a variety of article types published in academic, peer-reviewed journals, but the two most common are original research articles and review articles . They can look very similar, but have different purposes and structures.

Like original research articles, review articles are aimed at scientists and undergo peer-review. Review articles often even have “abstract,” “introduction,” and “reference” sections. However, they will not (generally) have a “methods” or “results” section because they are not reporting new data or theories. Instead, they review the current state of knowledge on a topic.

Press releases, newspaper or magazine articles

These won't be in a formal scientific format or be peer reviewed. The author will usually be a journalist, and the audience will be the general public. Since most readers are not interested in the precise details of the research, the language will usually be nontechnical and broad. Citations will be rare or nonexistent.

Tips for Finding Original research Articles

Search for articles in one of the library databases recommend for your subject area . If you are using Google, try searching in Google Scholar instead and you will get results that are more likely to be original research articles than what will come up in a regular Google search!

For tips on using library databases to find articles, see our Library DIY guides .

Tips for Finding the Source of a News Report about Science

If you've seen or heard a report about a new scientific finding or claim, these tips can help you find the original source:

• Often, the report will mention where the original research was published; look for sentences like "In an article published yesterday in the journal  Nature ..." You can use this to find the issue of the journal where the research was published, and look at the table of contents to find the original article.
• The report will often name the researchers involved. You can search relevant databases for their name and the topic of the report to find the original research that way.
• Sometimes you may have to go through multiple articles to find the original source. For example, a video or blog post may be based on a newspaper article, which in turn is reporting on a scientific discovery published in another journal; be sure to find the original research article.
• Don't be afraid to ask a librarian for help!

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Methodology

• Primary Research | Definition, Types, & Examples

Primary Research | Definition, Types, & Examples

Published on January 14, 2023 by Tegan George . Revised on January 12, 2024.

Primary research is a research method that relies on direct data collection , rather than relying on data that’s already been collected by someone else. In other words, primary research is any type of research that you undertake yourself, firsthand, while using data that has already been collected is called secondary research .

Primary research is often used in qualitative research , particularly in survey methodology, questionnaires, focus groups, and various types of interviews . While quantitative primary research does exist, it’s not as common.

Table of contents

When to use primary research, types of primary research, examples of primary research, advantages and disadvantages of primary research, other interesting articles, frequently asked questions.

Primary research is any research that you conduct yourself. It can be as simple as a 2-question survey, or as in-depth as a years-long longitudinal study . The only key is that data must be collected firsthand by you.

Primary research is often used to supplement or strengthen existing secondary research. It is usually exploratory in nature, concerned with examining a research question where no preexisting knowledge exists. It is also sometimes called original research for this reason.

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Primary research can take many forms, but the most common types are:

• Surveys and questionnaires
• Observational studies
• Interviews and focus groups

Surveys and questionnaires collect information about a group of people by asking them questions and analyzing the results. They are a solid choice if your research topic seeks to investigate something about the characteristics, preferences, opinions, or beliefs of a group of people.

Surveys and questionnaires can take place online, in person, or through the mail. It is best to have a combination of open-ended and closed-ended questions, and how the questions are phrased matters. Be sure to avoid leading questions, and ask any related questions in groups, starting with the most basic ones first.

Observational studies are an easy and popular way to answer a research question based purely on what you, the researcher, observes. If there are practical or ethical concerns that prevent you from conducting a traditional experiment , observational studies are often a good stopgap.

There are three types of observational studies: cross-sectional studies , cohort studies, and case-control studies. If you decide to conduct observational research, you can choose the one that’s best for you. All three are quite straightforward and easy to design—just beware of confounding variables and observer bias creeping into your analysis.

Similarly to surveys and questionnaires, interviews and focus groups also rely on asking questions to collect information about a group of people. However, how this is done is slightly different. Instead of sending your questions out into the world, interviews and focus groups involve two or more people—one of whom is you, the interviewer, who asks the questions.

There are 3 main types of interviews:

• Structured interviews ask predetermined questions in a predetermined order.
• Unstructured interviews are more flexible and free-flowing, proceeding based on the interviewee’s previous answers.
• Semi-structured interviews fall in between, asking a mix of predetermined questions and off-the-cuff questions.

While interviews are a rich source of information, they can also be deceptively challenging to do well. Be careful of interviewer bias creeping into your process. This is best mitigated by avoiding double-barreled questions and paying close attention to your tone and delivery while asking questions.

Alternatively, a focus group is a group interview, led by a moderator. Focus groups can provide more nuanced interactions than individual interviews, but their small sample size means that external validity is low.

Primary research can often be quite simple to pursue yourself. Here are a few examples of different research methods you can use to explore different topics.

Primary research is a great choice for many research projects, but it has distinct advantages and disadvantages.

Advantages of primary research

Advantages include:

• The ability to conduct really tailored, thorough research, down to the “nitty-gritty” of your topic . You decide what you want to study or observe and how to go about doing that.
• You maintain control over the quality of the data collected, and can ensure firsthand that it is objective, reliable , and valid .
• The ensuing results are yours, for you to disseminate as you see fit. You maintain proprietary control over what you find out, allowing you to share your findings with like-minded individuals or those conducting related research that interests you for replication or discussion purposes.

Disadvantages of primary research

Disadvantages include:

• In order to be done well, primary research can be very expensive and time consuming. If you are constrained in terms of time or funding, it can be very difficult to conduct your own high-quality primary research.
• Primary research is often insufficient as a standalone research method, requiring secondary research to bolster it.
• Primary research can be prone to various types of research bias . Bias can manifest on the part of the researcher as observer bias , Pygmalion effect , or demand characteristics . It can occur on the part of participants as a Hawthorne effect or social desirability bias .

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Chi square goodness of fit test
• Degrees of freedom
• Null hypothesis
• Discourse analysis
• Control groups
• Mixed methods research
• Non-probability sampling
• Quantitative research
• Inclusion and exclusion criteria

Research bias

• Rosenthal effect
• Implicit bias
• Cognitive bias
• Selection bias
• Negativity bias
• Status quo bias

The 3 main types of primary research are:

Exploratory research aims to explore the main aspects of an under-researched problem, while explanatory research aims to explain the causes and consequences of a well-defined problem.

There are several methods you can use to decrease the impact of confounding variables on your research: restriction, matching, statistical control and randomization.

In restriction , you restrict your sample by only including certain subjects that have the same values of potential confounding variables.

In matching , you match each of the subjects in your treatment group with a counterpart in the comparison group. The matched subjects have the same values on any potential confounding variables, and only differ in the independent variable .

In statistical control , you include potential confounders as variables in your regression .

In randomization , you randomly assign the treatment (or independent variable) in your study to a sufficiently large number of subjects, which allows you to control for all potential confounding variables.

A questionnaire is a data collection tool or instrument, while a survey is an overarching research method that involves collecting and analyzing data from people using questionnaires.

When conducting research, collecting original data has significant advantages:

• You can tailor data collection to your specific research aims (e.g. understanding the needs of your consumers or user testing your website)
• You can control and standardize the process for high reliability and validity (e.g. choosing appropriate measurements and sampling methods )

However, there are also some drawbacks: data collection can be time-consuming, labor-intensive and expensive. In some cases, it’s more efficient to use secondary data that has already been collected by someone else, but the data might be less reliable.

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Scientific Manuscript Writing: Original Research, Case Reports, Review Articles

• First Online: 02 March 2024

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• Kimberly M. Rathbun 5  

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Manuscripts are used to communicate the findings of your work with other researchers. Writing your first manuscript can be a challenge. Journals provide guidelines to authors which should be followed closely. The three major types of articles (original research, case reports, and review articles) all generally follow the IMRAD format with slight variations in content. With planning and thought, manuscript writing does not have to be a daunting task.

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Rathbun, K.M. (2023). Scientific Manuscript Writing: Original Research, Case Reports, Review Articles. In: Olympia, R.P., Werley, E.B., Lubin, J.S., Yoon-Flannery, K. (eds) An Emergency Physician’s Path. Springer, Cham. https://doi.org/10.1007/978-3-031-47873-4_80

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How to write an original research paper (and get it published)

The purpose of the Journal of the Medical Library Association (JMLA) is more than just archiving data from librarian research. Our goal is to present research findings to end users in the most useful way. The “Knowledge Transfer” model, in its simplest form, has three components: creating the knowledge (doing the research), translating and transferring it to the user, and incorporating the knowledge into use. The JMLA is in the middle part, transferring and translating to the user. We, the JMLA, must obtain the information and knowledge from researchers and then work with them to present it in the most useable form. That means the information must be in a standard acceptable format and be easily readable.

There is a standard, preferred way to write an original research paper. For format, we follow the IMRAD structure. The acronym, IMRAD, stands for I ntroduction, M ethods, R esults A nd D iscussion. IMRAD has dominated academic, scientific, and public health journals since the second half of the twentieth century. It is recommended in the “Uniform Requirements for Manuscripts Submitted to Biomedical Journals” [ 1 ]. The IMRAD structure helps to eliminate unnecessary detail and allows relevant information to be presented clearly in a logical sequence [ 2 , 3 ].

Here are descriptions of the IMRAD sections, along with our comments and suggestions. If you use this guide for submission to another journal, be sure to check the publisher's prescribed formats.

The Introduction sets the stage for your presentation. It has three parts: what is known, what is unknown, and what your burning question, hypothesis, or aim is. Keep this section short, and write for a general audience (clear, concise, and as nontechnical as you can be). How would you explain to a distant colleague why and how you did the study? Take your readers through the three steps ending with your specific question. Emphasize how your study fills in the gaps (the unknown), and explicitly state your research question. Do not answer the research question. Remember to leave details, descriptions, speculations, and criticisms of other studies for the Discussion .

The Methods section gives a clear overview of what you did. Give enough information that your readers can evaluate the persuasiveness of your study. Describe the steps you took, as in a recipe, but be wary of too much detail. If you are doing qualitative research, explain how you picked your subjects to be representative.

You may want to break it into smaller sections with subheadings, for example, context: when, where, authority or approval, sample selection, data collection (how), follow-up, method of analysis. Cite a reference for commonly used methods or previously used methods rather than explaining all the details. Flow diagrams and tables can simplify explanations of methods.

You may use first person voice when describing your methods.

The Results section summarizes what the data show. Point out relationships, and describe trends. Avoid simply repeating the numbers that are already available in the tables and figures. Data should be restricted to tables as much as possible. Be the friendly narrator, and summarize the tables; do not write the data again in the text. For example, if you had a demographic table with a row of ages, and age was not significantly different among groups, your text could say, “The median age of all subjects was 47 years. There was no significant difference between groups (Table).” This is preferable to, “The mean age of group 1 was 48.6 (7.5) years and group 2 was 46.3 (5.8) years, a nonsignificant difference.”

Break the Results section into subsections, with headings if needed. Complement the information that is already in the tables and figures. And remember to repeat and highlight in the text only the most important numbers. Use the active voice in the Results section, and make it lively. Information about what you did belongs in the Methods section, not here. And reserve comments on the meaning of your results for the Discussion section.

Other tips to help you with the Results section:

• ▪ If you need to cite the number in the text (not just in the table), and the total in the group is less than 50, do not include percentage. Write “7 of 34,” not “7 (21%).”
• ▪ Do not forget, if you have multiple comparisons, you probably need adjustment. Ask your statistician if you are not sure.

The Discussion section gives you the most freedom. Most authors begin with a brief reiteration of what they did. Every author should restate the key findings and answer the question noted in the Introduction . Focus on what your data prove, not what you hoped they would prove. Start with “We found that…” (or something similar), and explain what the data mean. Anticipate your readers' questions, and explain why your results are of interest.

Then compare your results with other people's results. This is where that literature review you did comes in handy. Discuss how your findings support or challenge other studies.

You do not need every article from your literature review listed in your paper or reference list, unless you are writing a narrative review or systematic review. Your manuscript is not intended to be an exhaustive review of the topic. Do not provide a long review of the literature—discuss only previous work that is directly pertinent to your findings. Contrary to some beliefs, having a long list in the References section does not mean the paper is more scholarly; it does suggest the author is trying to look scholarly. (If your article is a systematic review, the citation list might be long.)

Do not overreach your results. Finding a perceived knowledge need, for example, does not necessarily mean that library colleges must immediately overhaul their curricula and that it will improve health care and save lives and money (unless your data show that, in which case give us a chance to publish it!). You can say “has the potential to,” though.

Always note limitations that matter, not generic limitations.

Point out unanswered questions and future directions. Give the big-picture implications of your findings, and tell your readers why they should care. End with the main findings of your study, and do not travel too far from your data. Remember to give a final take-home message along with implications.

Notice that this format does not include a separate Conclusion section. The conclusion is built into the Discussion . For example, here is the last paragraph of the Discussion section in a recent NEJM article:

In conclusion, our trial did not show the hypothesized benefit [of the intervention] in patients…who were at high risk for complications.

However, a separate Conclusion section is usually appropriate for abstracts. Systematic reviews should have an Interpretation section.

Other parts of your research paper independent of IMRAD include:

Tables and figures are the foundation for your story. They are the story. Editors, reviewers, and readers usually look at titles, abstracts, and tables and figures first. Figures and tables should stand alone and tell a complete story. Your readers should not need to refer back to the main text.

Abstracts can be free-form or structured with subheadings. Always follow the format indicated by the publisher; the JMLA uses structured abstracts for research articles. The main parts of an abstract may include introduction (background, question or hypothesis), methods, results, conclusions, and implications. So begin your abstract with the background of your study, followed by the question asked. Next, give a quick summary of the methods used in your study. Key results come next with limited raw data if any, followed by the conclusion, which answers the questions asked (the take-home message).

• ▪ Recommended order for writing a manuscript is first to start with your tables and figures. They tell your story. You can write your sections in any order. Many recommend writing your Result s, followed by Methods, Introduction, Discussion , and Abstract.
• ▪ We suggest authors read their manuscripts out loud to a group of librarians. Look for evidence of MEGO, “My Eyes Glaze Over” (attributed to Washington Post publisher Ben Bradlee and others). Modify as necessary.
• ▪ Every single paragraph should be lucid.
• ▪ Every paragraph should answer your readers' question, “Why are you telling me this?”

The JMLA welcomes all sizes of research manuscripts: definitive studies, preliminary studies, critical descriptive studies, and test-of-concept studies. We welcome brief reports and research letters. But the JMLA is more than a research journal. We also welcome case studies, commentaries, letters to the editor about articles, and subject reviews.

How to Do Original Research

How to do original research? Although you’ll probably conduct most of your research online or in the library, remember that there’s a great deal of material you can find in laboratories, in courthouses, and in private archives. Consider the possibility of conducting some original research for your research paper. You can do this by  interviewing  knowledgeable people and devising and distributing questionnaires or  surveys . This may be required in class, so always check with your professor.

Original research is research you conduct rather than find in books or articles. It is also called primary research because it starts with you. If you plan to conduct primary research, like an experiment, personal interviews, or a survey of people, you will need to devise a basic methodology for your inquiry. A methodology is simply a statement of the procedure you will follow in conducting the research. Depending upon the type of research you are conducting, the methodology could include:

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• A step-by-step sequence of procedures performed for an experiment.
• Questions to be asked in personal interviews.
• The names of people you plan to interview or a profile of the people you plan to interview.
• The questionnaire you will use in the interview.
• A demographic profile that segments people you will survey by such things as age range, gender, educational levels, income bracket, geographic location, or common interests.

A good methodology lends credibility to your research paper. If you are conducting an experiment, for instance, it is important to record the process so that others can later repeat the experiment and get the same results. It also provides important background for your readers and ensures consistency across your results. Whenever you conduct interviews, your readers will be interested in what questions you asked and what the person answered. If you are conducting a survey, it is important to ask everyone in the survey the same questions so that you can compare responses. It is also essential to note whom you surveyed so that you can say something about the attitudes of the particular group.

How to Conduct Interviews

Interviews allow you to conduct primary research and acquire valuable information unavailable in print and online sources. By including quotations from people who have direct knowledge of a particular subject, you add considerable authority and immediacy to your research paper. You can conduct interviews by telephone, by e-mail, or in person.

Often, you can find subjects to interview via the Web sites you visit in your research. Use the contact form at the Web site to extend your invitation. Allow plenty of time. If you want to interview the person who runs the site, he or she may get back to you immediately.However, most often your request will have to be forwarded to an appropriate individual or routed through “channels,” usually the public relations office of the sponsoring organization.

7 Steps in Arranging Interviews

• Identify whom you will interview.
• Locate and contact the person.
• Invite his or her participation.
• Determine how you will interview the person—by phone, in person, or by e-mail.
• Assemble the questions you will ask.
• Forward the questions to your interviewee.
• Request the right to ask follow-up questions.

Who should you interview? Include only respected people in the field. Don’t waste your time with cranks and people with private agendas to further.

Guidelines for Requesting Interviews

• Identify yourself by full name and title.
• Explain your assignment/project.
• Explain your topic.
• State your time frame.
• Offer an idea of how much time the person should allow for the interview.
• Ask for the interview, requesting either someone who is able to speak to your topic or a specific interviewee by name.
• Provide your contact information.
• Finish with a cordial closing as you would in a letter.
• A day or two before the interview, send an e-mail reminder or telephone the interviewee to confirm the time and date.

Interviews can be conducted via  e-mail , by  telephone , or  in person . There are advantages and disadvantages to each method.

E-mail interviews  are convenient; interviewees can respond at their convenience. They also provide you and the interviewee with a written record of what was asked and answered. However, they also place a burden on the interviewee by requiring the person to write out responses that you normally would record in a telephone or face-to-face interview. Be prepared to give considerable thought to questions you prepare in advance. Follow-up questions are difficult in e-mail and you do not want to waste the time of people who have graciously agreed to be interviewed. Be specific and complete in your questions to avoid getting answers that require followup because they do not deliver the information you need. Avoid questions like,”What do you think of social networking?” Instead, be specific with questions that seek detailed information, such as, “What is the most significant trend in social networking that you see emerging among teenagers, and why do you believe it’s the most significant?”

Telephone interviews  are more open-ended and offer you the opportunity to follow up with questions that might occur to you in the course of the conversation. They are not good options, however, if you are excessively shy or if the interviewee is uncomfortable with them. They can also be difficult to arrange if the person maintains a busy schedule. Never insist on a telephone interview; choose the format that is most convenient for the interviewee. Finally, it is useful to record telephone interviews so that you can later review what was said and ensure accuracy on any quotes you use;however,always ask the permission of the interviewee before recording an interview.

Face-to-face interviews , like telephone interviews, are not for the shy and can be difficult to arrange. However, they offer you the opportunity to meet the interviewee. This can be particularly valuable if you are meeting in a setting that is pertinent to your course of inquiry, such as the person’s laboratory or a social setting that pertains to the topic, such as an Internet café if you are discussing social networking, or a troubled housing project if you are discussing the influence of neighborhood environments on high school completion rates, crime rates, or family support networks.Ask the person’s permission to record the interview at the time you make the appointment.

If you are doing a telephone or face-to-face interview, be sure you allow the interviewee to do the talking. Do not interrupt or rush the person through the interview. Many times, interviewees will use the opportunity to promote recent books, writings, or product/service introductions. If they do, let them and then proceed to the questions that are of interest to you. Cutting off an interviewee can set a bad tone for the interview and produce disappointing results.

As you incorporate interviews in your paper, you must accurately and fairly present their views and opinions—even when they do not conform to your own. Be sure to do your research in advance. Read at least one thing your interviewee has written on the topic. Have a good sense in advance of what the person will say about it.

How to Conduct Surveys

Surveys are useful when you want to measure the behavior or attitudes of a fairly large group. On the basis of the responses, you can draw some conclusions. Such generalizations are usually made in quantitative terms: “Fewer than one-third of the respondents said that they favored further governmental funding for schools,” for example.

Fortunately,Web sites and software programs abound to help you design surveys by offering a structure for organizing the survey, prompting you to enter questions, and tabulating the results. Online free polling services include  Zoomerang , and  Polldaddy . The New York Times offers a lesson on poll creation, called “To Free or Not Too Free,” for middle school and high school teachers in its Learning Network at http://learning.blogs.nytimes.com/ .

Surveys should be carefully focused and ask specific questions to minimize ambiguities or bias in the findings. Questions should be crafted and presented to ensure that the data you collect will allow you to make the kinds of determinations you seek. Surveys should follow a structure that informs respondents of the purpose.

Structuring Your Survey

• Give your survey a title.
• State the purpose of the survey.
• Tell respondents where the information will be published
• Include a privacy statement explaining with whom you will share the information and how it will be used.
• Get the respondents’ permission to use the data they provide.
• Describe how the survey will be conducted.
• Set a deadline for when you need the results.
• Tell the respondents how to complete the survey. Be very clear about how they should answer the questions (i.e., whether they should check, circle, or underline the answer or write a response in the blank provided).
• Thank respondents for their time.

You want the respondents to complete the surveys. For that reason, the surveys should not be too long. Aim for 25 to 30 questions. The choices presented to respondents should be straightforward and easy to respond to. Questions can be presented in the following ways:

• Yes or no/true or false
• Multiple choice
• Ratings on a scale, usually 1 to 10
• Ranking in order of importance or preference

Yes-no and true-false questions are the most straightforward. Multiple choice questions can be problematic if the respondent does not identify with the choices given; these should always include options such as “don’t know” or “none of the above” that leave room for exceptions. Rankings allow respondents to express qualitative preferences by assigning a number that reflects their attitudes according to a scale.

Rankings, on the other hand, ask the respondent to place a series of items in order. Comments can be the most revealing as they ask the respondent to state their opinions or describe something; however, they are difficult to tabulate as the results cannot be easily fitted into categories. As you begin designing questions, ask yourself: What, exactly, do I want to determine? Surveys are typically conducted for one of two different reasons. Attitude surveys can be short and simple, focused around a single issue and pose a single question or a short set of questions. For example:

Do you believe that the quality of education would improve if the school year was lengthened to offer more hours for instruction?

Surveys designed to identify trends tend to be much longer than other kinds of surveys. This is to provide a qualitative view of related issues rather than one that is simply based on a yes or no answer. For example:

How would you rate the quality of education in your local school district?

• a. Excellent
• d. Below average

Adding questions that gather demographic data allows you to make distinctions about the individuals being polled and interpret their answers according to group affiliations. Questions asking the person’s age range or income can also be relevant for your research, but such questions should always be respectful of peoples’ privacy. Rather than ask survey respondents to divulge their sex or annual income, for instance, present the respondents with a range and give them the option of not answering, such as:

c. I prefer not to answer

What is your annual income?

a. under $25,000

b. $25,001–$50,000

c. $50,001–$75,000

d. $75,001–$100,000

e. Over $100,000

f. I prefer not to answer

Tabulating Your Survey Results

A great deal of care should be taken to correctly tabulate results.This can be a challenging task if you have not collected data through an online site or from a form that provides automatic analysis. Researchers who expect to review and tabulate the data themselves would be well advised to work with a small group of respondents (no more than 20) to keep the task manageable. The American Statistical Association (ASA) and the American Psychological Association (APA) publish excellent guidelines on how to conduct surveys and tabulate the results. The ASA’s publication What Is a Survey? can be downloaded from  https://www.whatisasurvey.info/download.htm . The APA offers numerous articles on conducting surveys at its Web site  http://www.apa.org/ .

In addition, many topics have been extensively discussed by experts on respected television news programs and documentaries. It is often possible to write to the television station and obtain printed transcripts of the programs. You might also be able to videotape the programs or borrow copies of the programs that have already been recorded.

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