speech writing.com

One voice can change the world .

We're a different kind of speechwriting and strategic communications firm with some of the highest-caliber writing talent on the planet. We help clients find their voice and use it to change the world. Let's work together.

Fenway was founded in 2013 by President Barack Obama's former chief speechwriter, Jon Favreau and national security spokesman, Tommy Vietor.

Since then, our team has grown — but we're still a small shop. Every writer on our staff is a pressure-tested thought leader in their own right. We’ve worked alongside U.S. presidents and first ladies, governors, senators, and presidential candidates. We’ve written books on The New York Times Bestseller list, developed messaging plans for companies and nonprofits that are reshaping the world, and worked side-by-side with athletes, musicians, actors, and other public figures.

The Fenway model is based on collaboration. Our varied perspectives are brought to bear on every project we do, which is why our work makes headline news, trends on Twitter, and inspires the kind of action that leads to lasting change. We’re lucky to be able to be selective about our clients. If we take on your project, you can trust we believe in its power to change the world.

Dan Cluchey

Sarah gouda.

Senior Speechwriter

Krithika Varagur

Speechwriting.

Whether you’re speaking to the United Nations, preparing a TED Talk, or delivering a commencement address, our approach is hands-on, personal, and collaborative. We’ll conduct the research that brings a speech to life, and draft and revise remarks until you're thrilled with the final product. We’ll work at whatever pace works for you — whether you need time to home in on your big idea or have to respond to a breaking story in a matter of hours. We’ve been there. And we do this work so our clients know — no matter where they are — we’ll be there for them too.

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For better or worse (hint: for worse), we’ve learned a tweet has the power to change the world. So does an op-ed or a blog post — as long as it’s, well, different than all of the other op-eds and blog posts out there. With more content available today than ever before, you need to do much more to stand out; and you need to make every word count, whether it’s on the Editorial page of the New York Times or on the Twitter feeds of their reporters.

Book Writing

Writing a book is hard. So we only work on ones we believe will live on bookshelves, and in readers’ minds, forever. But if you have a vision for a landmark book, we’d love to hear it. Our team of experienced writers can guide you through every step of the process, from preparing a proposal to writing and editing your draft, to creating the remarks and talking points you use at readings, and in interviews, once your book is a success.

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We conduct an extensive audit of your communications, then work with you to identify the core of your message, sharpen and simplify your story, and instill the discipline to ensure it's consistently communicated at every level of your organization. We've helped develop and write narratives for Fortune 100 companies, tech start-ups that are actually making the world a better place, and some of the most impactful nonprofits on the planet.

Presentation Coaching

We’ll help you go in front of any crowd with the confidence to impress, inspire, and make your message stick. Our training sessions go beyond well-known tips and tactics to focus on the actual content of what you want to communicate. We help you improve speech delivery by improving the speech itself. We've prepared presidents, cabinet officials, ambassadors, and CEOs for their public appearances.

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• Fenway is not your typical agency . We’re an expert team of seasoned, pressure-tested thinkers and writers who work fast, have your back, and give you our absolute best. For better or worse, we are the types who brainstorm taglines in the shower tinker with outlines at 2:00am. We don’t take ourselves too seriously, but our craft is a different story.
• Our company is small and nimble, by design. We don’t pitch you with big names and then shuffle your projects to junior staff. (We don’t even have junior staff!) That means when you hire us, you’re getting all of us —and the collective experience and brainpower of our full team.
• We’re picky selective about the projects we take on. We only work with clients whose ideas we believe in and whose work makes us proud. So before we start, we like to get to know you. That means sitting down together (remotely, for now) and digging into what you’re all about — and why the world needs to hear from you.
• Then we’re off to the races. We start learning everything about you. We discuss ideas with you and with our team. We open up a document and stare at the blank cursor, find the sharpest, most compelling way to tell your story. Finally, we make sure it feels right to you, incorporating your feedback until you’re thrilled with the end result. And we’re there for you whenever you need us .

We wouldn't be speechwriters if we didn't end on a call to action. We're always looking for incredible writers to join our team — reach out if that's you.

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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What makes a speech persuasive and memorable – and how do you write one? How can storytelling help political, corporate, nonprofit, and community leaders achieve their goals? What is the role of the speech in our politics, policymaking, and international relations? This course will explore the techniques speechwriters and speakers use, from research to rhetoric, to shape messages that move people and change the world.

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When your speech matters, writing it well matters., a  speech writing service  can help. hiring a speechwriter can help you lead. passion, conviction, and style start with the first sentence. be that leader., fundraising job interview training event communications, speak with the eloquence of a leader..

Barack Obama , Bill Clinton, George W. Bush, and Ronald Reagan all have employed speechwriters. So has every major business leader . You can too .

Your keynote speeches can amaze your audience.

C-suite and V-level executives across the Fortune 500 world have all sought me to write speeches. Key leaders in nonprofits have called on me to help them inspire and raise funds. From project manager to CEO, my speeches help my clients excel. Retainer arrangements are available. I’m a global speechwriter and love global clients .

Writing a speech is a perfectly-timed argument, guiding or teaching your audience to buy into your brand, method or ideals. Whether you need an elevator speech , or a 30-minute closing address , your audience will be engaged and ready to act. Have your speech written with style and color, and set yourself above your peers.

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I’ll help you every step of the way, bringing in my broad knowledge of management, strategy, public relations, and conflict resolution into our work together. I’ve written on topics as varied as racial and socio-economic parity, to all sorts of business issues, to higher level education, and beyond. See my client list for more.

I love helping speakers deliver more engaging, more effective speeches. Let’s have some fun.

Are you working on your own speech? Check out my speech writing/public speaking blog .

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Rice Speechwriting

Expert tips for mastering speechwriting, mastering the art of speechwriting.

Public speaking can be nerve-wracking, but with the right tools and techniques, mastering the art of speechwriting can make it a breeze. Whether you’re giving a presentation at work or delivering an important speech , understanding the key elements of effective speechwriting can help you connect with your audience and leave a lasting impact. In this blog, we will cover everything from what speechwriting is and why it’s important, to audience analysis and components of speech preparation. We’ll also discuss how honing your skills in speechwriting can improve your persuasion skills, making you more confident in any public speaking situation. So let’s dive into the world of speechwriting!

Understanding Speechwriting

Crafting speeches is an art that aims to authentically engage audiences through spoken content. Unlike written language, speechwriting demands brevity, clarity, and impact to effectively convey messages. Whether it’s the oratory skills of historical figures like Lincoln and Churchill or the contemporary influence of President Obama’s speechwriter Jon Favreau, speechwriting has played a significant role in American history. From political staffers to those with their own speeches, the ability to write compelling speeches is a valuable skill. Understanding the nuances of speechwriting involves mastering the art of expressing ideas verbally, captivating listeners, and leaving a lasting impression.

What is Speechwriting?

Speechwriting is the art of crafting speeches for others, capturing their tone and personality. It involves adapting language to the spoken word, making the speech sound natural and authentic. Good speechwriting can leave a lasting impression on the audience.

Importance of Speechwriting

Crafting impactful speeches involves more than just words on a page. The power of well-crafted speeches lies in their ability to inspire, persuade, and inform the audience, shaping public opinion and motivating action. Whether for political addresses, business presentations, or public speaking events, speechwriting is crucial for effectively conveying messages. With the right skills, a speechwriter can make a speech resonate with its audience, influencing attitudes and behaviors while leaving a lasting impression.

Key Elements of Effective Speechwriting

Crafting impactful speeches demands conciseness, lucidity, and strategic use of rhetorical devices for emphasis. The content should flow logically for easy comprehension by the audience. Speechwriters leverage anecdotes, quotes, and rhetorical questions to create an impact. Effectual speechwriting strikes a balance between longer sentences and punchy phrases. A successful speech often incorporates repetition, analogies, and personal narratives to engage the audience. Utilizing these elements, speech writing skills can be honed to deliver impactful, persuasive, and memorable addresses that resonate with the audience and leave a lasting impression.

Writing for the Spoken Word

Crafting speeches necessitates a focus on the spoken word rather than written prose. Speechwriters aim to capture the natural rhythm, cadence, and pace of speech delivery, considering how the words will sound when spoken aloud. This craft requires special emphasis, pauses, and adept use of rhetorical devices. Emphasizing clarity, simplicity, and directness of language is crucial in ensuring the effectiveness of the spoken content, resonating with the audience and leaving a lasting impact.

Use of Repetition and Variation in Speechwriting

Strategic use of repetition and variation in speechwriting is a powerful tool for reinforcing key points, creating emphasis, and enhancing memorability. Skillful speechwriters understand that rhetorical repetition and variation enhance the impact of spoken words, driving home the main points of the speech. By incorporating variation, speechwriters keep the audience engaged and interested, ensuring that the message resonates. This approach requires a deep understanding of oratory skills and the natural rhythm of spoken language, contributing to the overall impact of the speech.

Importance of Cadence and Balance in Speeches

Crafting compelling speeches involves the skillful use of cadence and balance. The rhythm and flow of a speech significantly impact its delivery, engaging the audience and enhancing retention. By finding the right balance in pacing, emphasis, and tone, speechwriters ensure that their own speeches are captivating and easy to follow. This is achieved through a blend of longer sentences and short, impactful phrases, creating a musicality that resonates with the audience. A well-crafted speech, much like a masterful piece of music, captures the essence of language and the art of oratory, drawing inspiration from historical figures like Lincoln and Churchill, and modern-day speechwriting luminaries such as Toby Ziegler and President Barack Obama.

Audience Analysis in Speechwriting

When crafting speeches, understanding the audience is paramount. By comprehending demographics, interests, and expectations, speechwriters can tailor their own speeches to resonate with their listeners. Estimating audience size, composition, and familiarity with the topic is essential for effective delivery. By doing so, they ensure that their short sentences and oratory skills connect on a personal level. Tailoring speeches to the target audience increases relevance and impact, allowing them to utilize strategic repetition and variation to create compelling speeches. Effective audience analysis fosters connections with diverse listener groups, making the speeches more impactful.

Understanding the Demographics

Analyzing the audience’s age, gender, cultural background, and education informs speech customization. This demographic understanding guides language use and references, enhancing audience rapport. Tailoring speeches to demographic characteristics ensures inclusivity and relatability, strengthening audience connections.

Estimating the Audience Size

When estimating the size of your audience, you can guide your speechwriting to adjust the scope and tone of your speech. Large audiences may necessitate more generalized content, while smaller groups allow for personal anecdotes. The size of your audience also influences the pacing of your speech, the level of interaction, and the overall engagement of your audience. By considering the audience size, you can tailor your speech to resonate with all attendees, ensuring maximum impact and relevance. Estimating the audience size is a crucial aspect of speechwriting, as it helps you connect with your listeners on a deeper level and deliver a more impactful message.

Components of Speech Preparation

Adapting to the audience’s needs is paramount for the effectiveness of a speech. Ensuring that speech content is tailored to the specific demographics and preferences of the audience promotes engagement and resonance. A proficient speechwriter prioritizes clarity and brevity, using short sentences to deliver impactful messages. Thorough audience analysis forms the foundation of successful speech writing skills, enabling the writer to connect with the audience on a deeper level. Additionally, integrating anecdotes from american history or rhetorical questions can elevate the speech’s impact, making it more relatable and thought-provoking.

Building Blocks: Principles to Follow

Analogies simplify complex ideas, creating a relatable speech. Personal stories build rapport with the audience. Repetition reinforces the speech’s message, enhancing memorability. Practical tips add value, offering actionable insights. Varying sentence lengths enhance impact, maintaining audience engagement. Incorporating these principles into your own speeches will elevate your speech writing skills, connecting you with the audience on a deeper level. From political staffers to President Barack Obama and American history to oratory skills, these principles have stood the test of time in speeches delivered across the United States and beyond.

Creating a Clear and Structured Speech Outline

Crafting a well-organized speech outline contributes to the coherence and smooth flow of the discourse. Careful consideration of speech pace plays a crucial role in emphasizing key points and engaging the audience’s attention effectively. When crafting the speech outline, leveraging rhetorical devices for special emphasis can elevate the impact of the message delivery. Understanding the demographics and preferences of the target audience is paramount to ensure the clarity and relevance of the speech content. Additionally, analyzing celebrated speeches provides valuable insights into structuring compelling and impactful presentations.

How Can Speechwriting Improve Your Persuasion Skills?

Enhancing your persuasion skills through speechwriting can strengthen your public speaking abilities. By crafting effective speeches, you can leave a lasting impression on your constituents. Don’t underestimate the power of quotations in speeches. Even small changes in delivery can greatly impact audience response. Hone the art of oratory through speechwriting skills.

In conclusion, mastering the art of speechwriting requires a deep understanding of the craft and its key elements. Effective speechwriting involves writing for the spoken word, incorporating repetition and variation, and maintaining cadence and balance. Additionally, audience analysis plays a crucial role in tailoring your speech to resonate with the listeners. By understanding the demographics and estimating the audience size, you can create a speech that connects with them on a personal level. Finally, speech preparation involves following principles, creating a clear and structured speech outline, and practicing delivery. With these skills, you can not only deliver impactful speeches but also enhance your persuasion abilities in various aspects of life.

Mastering Speech Writing Format: Ultimate Guide

Expert tips and tricks: example speech introductions.

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Speechwriting 101: Writing an Effective Speech

Whether you are a communications pro or a human resources executive, the time will come when you will need to write a speech for yourself or someone else.  when that time comes, your career may depend on your success..

J. Lyman MacInnis, a corporate coach,  Toronto Star  columnist, accounting executive and author of  “ The Elements of Great Public Speaking ,”  has seen careers stalled – even damaged – by a failure to communicate messages effectively before groups of people. On the flip side, solid speechwriting skills can help launch and sustain a successful career.  What you need are forethought and methodical preparation.

Know Your Audience

Learn as much as possible about the audience and the event.  This will help you target the insights, experience or knowledge you have that this group wants or needs:

• Why has the audience been brought together?
• What do the members of the audience have in common?
• How big an audience will it be?
• What do they know, and what do they need to know?
• Do they expect discussion about a specific subject and, if so, what?
• What is the audience’s attitude and knowledge about the subject of your talk?
• What is their attitude toward you as the speaker?
• Why are they interested in your topic?

Choose Your Core Message

If the core message is on target, you can do other things wrong. But if the message is wrong, it doesn’t matter what you put around it.  To write the most effective speech, you should have significant knowledge about your topic, sincerely care about it and be eager to talk about it.  Focus on a message that is relevant to the target audience, and remember: an audience wants opinion. If you offer too little substance, your audience will label you a lightweight.  If you offer too many ideas, you make it difficult for them to know what’s important to you.

Research and Organize

Research until you drop.  This is where you pick up the information, connect the ideas and arrive at the insights that make your talk fresh.  You’ll have an easier time if you gather far more information than you need.  Arrange your research and notes into general categories and leave space between them. Then go back and rearrange. Fit related pieces together like a puzzle.

Develop Structure to Deliver Your Message

First, consider whether your goal is to inform, persuade, motivate or entertain.  Then outline your speech and fill in the details:

• Introduction – The early minutes of a talk are important to establish your credibility and likeability.  Personal anecdotes often work well to get things started.  This is also where you’ll outline your main points.
• Body – Get to the issues you’re there to address, limiting them to five points at most.  Then bolster those few points with illustrations, evidence and anecdotes.  Be passionate: your conviction can be as persuasive as the appeal of your ideas.
• Conclusion – Wrap up with feeling as well as fact. End with something upbeat that will inspire your listeners.

You want to leave the audience exhilarated, not drained. In our fast-paced age, 20-25 minutes is about as long as anyone will listen attentively to a speech. As you write and edit your speech, the general rule is to allow about 90 seconds for every double-spaced page of copy.

Spice it Up

Once you have the basic structure of your speech, it’s time to add variety and interest.  Giving an audience exactly what it expects is like passing out sleeping pills. Remember that a speech is more like conversation than formal writing.  Its phrasing is loose – but without the extremes of slang, the incomplete thoughts, the interruptions that flavor everyday speech.

• Give it rhythm. A good speech has pacing.
• Vary the sentence structure. Use short sentences. Use occasional long ones to keep the audience alert. Fragments are fine if used sparingly and for emphasis.
• Use the active voice and avoid passive sentences. Active forms of speech make your sentences more powerful.
• Repeat key words and points. Besides helping your audience remember something, repetition builds greater awareness of central points or the main theme.
• Ask rhetorical questions in a way that attracts your listeners’ attention.
• Personal experiences and anecdotes help bolster your points and help you connect with the audience.
• Use quotes. Good quotes work on several levels, forcing the audience to think. Make sure quotes are clearly attributed and said by someone your audience will probably recognize.

Be sure to use all of these devices sparingly in your speeches. If overused, the speech becomes exaggerated. Used with care, they will work well to move the speech along and help you deliver your message in an interesting, compelling way.

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How to Write a Speech

Last Updated: June 24, 2024 Fact Checked

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 2,980,225 times.

Giving an original speech for a class, event, or work presentation can be nerve-wracking. However, writing an effective speech can help to bolster your confidence. With careful planning and an eye for detail, you can write a speech that will inform, persuade, motivate, or entertain! Give yourself plenty of time to craft your speech and practice it several times for best results.

Sample Speeches

Drafting an Effective Speech

• If you are writing a speech for a class, make sure to check with your teacher to get details about the number and acceptable types of sources.

• If you are writing an informative or persuasive speech, then plan to arrange your speech with a problem and solution structure. Start the speech by talking about what is wrong, then explain how to fix the problem in the second half of your speech. [4] X Research source

Tip : Keep in mind that you can always refine your outline later or as you draft your speech. Include all of the information that seems relevant now with the expectation that you will likely need to pare it down later.

• For example, if you are writing a motivational speech about weight loss, then you might say something like, “Five years ago, I could not walk up a flight of stairs without needing to take a break halfway up.”
• If you hope to persuade audience members to reduce their use of fossil fuels, then you might start off by saying, “Gas-powered vehicles are the reason why global warming is threatening to destroy our planet.”

• For example, if you are giving a speech on increasing funding for Alzheimer’s research, it would be helpful to provide information on how common Alzheimer’s disease is and how it affects families. You could accomplish this with a combination of a statistic and an anecdote.

Tip: Keep your introduction less than 1 paragraph or 1 double-spaced page long. This will help to ensure that you do not spend too much time on the context and background before getting to the meat of your topic. [7] X Research source

• For example, in a speech about ending animal testing for cosmetics, you might start with a point about how animal testing is cruel, then explain that it is unnecessary, and then talk about the alternatives to animal testing that make it obsolete.

• For example, if you are about to cover the concept of delayed onset muscle soreness (also known as DOMS), then explain what it is in a nutshell first, then go into more detail about it and how it relates to your point, then end that section of your speech with a brief summary of the main point you are trying to make.

• In that moment
• The following week

• For example, if you have just described the effects of global warming on the polar bear population, conclude your speech by telling your audience about non-profit organizations that are working to protect the environment and the polar bear population.
• If you have just shared your weight loss story to motivate your audience, tell them what they can do to start their own weight loss journey and share resources that you found helpful.

Making Your Speech More Engaging

• For example, instead of saying, “Achieving and maintaining a healthy body weight is the pinnacle of human existence because it enables you to accomplish physical feats that boost your confidence and give you a sense of accomplishment,” say, “A healthy body weight allows you to do more physically, and this may make you happier overall.”
• Keep in mind that it is also important to vary your sentence structure. You can include a longer sentence once or twice per page to add variety to your speech. Just avoid using lots of long sentences in your speech. [15] X Research source

• For example, if you are giving a speech for a group of sales associates who are trying to increase sales of a new product called “Synergy,” then you might repeat a simple phrase to that effect, such as “Tell your customers about Synergy,” or you could simply say, “Synergy” a few times during your speech to remind your audience of this product.
• If you are writing a motivational speech about how running can help people to overcome emotional hurdles, then you might repeat a phrase in your speech to emphasize this idea, such as, “Run through the pain.”

• For example, if you are giving a speech about moose mating patterns, 2 numbers that show the decline in the moose population over a 50 year period may be a striking addition to your speech. However, sharing a complex set of moose population statistics would be less compelling and possibly even confusing to your audience.
• Choose quotes that are easy to follow and make sure that you explain how each quote you use supports to your argument. Try to stick with quotes that use simple language and take up no more than 2 lines on your page.

• For example, when describing your love of food in a motivational speech about becoming a chef, you might decide to include a joke and say something like, “I always wanted to become a chef, ever since I was a little kid and I discovered that people actually make donuts and they don’t just randomly fall from the sky.”

• Avoid relying on the slides to make the speech for you. You will still need to deliver your speech in an engaging manner. Only use the slides as a complement to your words.

• Make sure to read your speech out loud when you review it! This will help you to determine if it sounds natural and if there are any awkward sections that you can cut, smooth out, or explain more clearly. [22] X Research source

Expert Q&A

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You Might Also Like

• ↑ http://teacher.scholastic.com/writewit/speech/tips.htm
• ↑ Patrick Muñoz. Voice & Speech Coach. Expert Interview. 12 November 2019.
• ↑ https://www.write-out-loud.com/howtowritespeech.html
• ↑ https://www.academicwritingsuccess.com/7-sensational-essay-hooks/
• ↑ https://writingcenter.unc.edu/tips-and-tools/speeches/
• ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/speech-introductions
• ↑ https://pac.org/content/speechwriting-101-writing-effective-speech

About This Article

To write a speech, start off with an attention-grabbing statement, like "Before I begin my speech, I have something important to say." Once you've gotten everyone's attention, move on to your strongest argument or point first since that's what audiences will remember the most. Use transitions throughout your speech, like "This brings us back to the bigger picture," so the audience doesn't get lost. To conclude your speech, restate the key points and leave your audience with a question or something to think about. To learn how to edit your first draft, scroll down! Did this summary help you? Yes No

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Speech Writing

• Updated on  
• Jan 16, 2024

The power of good, inspiring, motivating, and thought-provoking speeches can never be overlooked. If we retrospect, a good speech has not only won people’s hearts but also has been a verbal tool to conquer nations. For centuries, many leaders have used this instrument to charm audiences with their powerful speeches. Apart from vocalizing your speech perfectly, the words you choose in a speech carry immense weight, and practising speech writing begins with our school life. Speech writing is an important part of the English syllabus for Class 12th, Class 11th, and Class 8th to 10th. This blog brings you the Speech Writing format, samples, examples, tips, and tricks!

This Blog Includes:

What is speech writing, speech in english language writing, how do you begin an english-language speech, introduction, how to write a speech, speech writing samples, example of a great speech, english speech topics, practice time.

Must Read: Story Writing Format for Class 9 & 10

Speech writing is the art of using proper grammar and expression to convey a thought or message to a reader. Speech writing isn’t all that distinct from other types of narrative writing. However, students should be aware of certain distinct punctuation and writing style techniques. While writing the ideal speech might be challenging, sticking to the appropriate speech writing structure will ensure that you never fall short.

“There are three things to aim at in public speaking: first, to get into your subject, then to get your subject into yourself, and lastly, to get your subject into the heart of your audience.”- Alexander Gregg

The English language includes eight parts of speech i.e. nouns , pronouns , verbs , adjectives 410 , adverbs , prepositions, conjunctions, and interjections.

• Noun- A noun is a word that describes anything, such as an animal, a person, a place, or an emotion. Nouns are the building blocks for most sentences.
• Pronoun – Pronouns are words that can be used in place of nouns. They are used so that we don’t have to repeat words. This makes our writing and speaking much more natural.
• Verb – A verb is a term that implies activity or ‘doing.’ These are very vital for your children’s grammar studies, as a sentence cannot be complete without a verb.
• Adjective – An adjective is a term that describes something. An adjective is frequently used before a noun to add extra information or description.
• Prepositions- A preposition is a term that expresses the location or timing of something in relation to something else.
• Conjunction- Because every language has its own set of conjunctions, English conjunctions differ from those found in other languages. They’re typically used as a connecting word between two statements, concepts, or ideas.
• Interjections- Interjections are words that are used to describe a strong emotion or a sudden feeling.

Relevant Read: Speech on the Importance of English

The way you start your English speech can set the tone for the remainder of it. This semester, there are a variety of options for you to begin presentations in your classes. For example, try some of these engaging speech in English language starters.

• Rhetorical questions : A rhetorical question is a figure of speech that uses a question to convey a point rather than asking for a response. The answer to a rhetorical question may be clear, yet the questioner asks it to emphasize the point. Rhetorical questions may be a good method for students to start their English speeches. This method of introducing your material might be appealing to the viewers and encourage them to consider how they personally relate to your issue.
• Statistics: When making an instructive or persuasive speech in an English class, statistics can help to strengthen the speaker’s authority and understanding of the subject. To get your point over quickly and create an emotional response, try using an unexpected statistic or fact that will resonate with the audience.
• Set up an imaginary scene: Create an imaginary situation in your audience’s thoughts if you want to persuade them to agree with you with your speech. This method of starting your speech assists each member of the audience in visualizing a fantastic scenario that you wish to see come true.

Relevant Read: Reported Speech Rules With Exercises

Format of Speech Writing

Here is the format of Speech Writing:

• Introduction : Greet the audience, tell them about yourself and further introduce the topic.
• Body : Present the topic in an elaborate way, explaining its key features, pros and cons, if any and the like.
• Conclusion : Summary of your speech, wrap up the topic and leave your audience with a compelling reminder to think about!

Let’s further understand each element of the format of Speech Writing in further detail:

After the greetings, the Introduction has to be attention-getting. Quickly get people’s attention. The goal of a speech is to engage the audience and persuade them to think or act in your favour. The introduction must effectively include: 

• A brief preview of your topic. 
• Define the outlines of your speech. (For example, I’ll be talking about…First..Second…Third)
• Begin with a story, quote, fact, joke, or observation in the room. It shouldn’t be longer than 3-4 lines. (For Example: “Mahatma Gandhi said once…”, or “This topic reminds me of an incident/story…”)

This part is also important because that’s when your audience decides if the speech is worth their time. Keep your introduction factual, interesting, and convincing.

It is the most important part of any speech. You should provide a number of reasons and arguments to convince the audience to agree with you.

Handling objections is an important aspect of speech composition. There is no time for questions or concerns since a speech is a monologue. Any concerns that may occur during the speech will be addressed by a powerful speech. As a result, you’ll be able to respond to questions as they come in from the crowd. To make speech simpler you can prepare a flow chart of the details in a systematic way.

For example: If your speech is about waste management; distribute information and arrange it according to subparagraphs for your reference. It could include:

• What is Waste Management?
• Major techniques used to manage waste
• Advantages of Waste Management  
• Importance of Waste Management 

The conclusion should be something that the audience takes with them. It could be a reminder, a collective call to action, a summary of your speech, or a story. For example: “It is upon us to choose the fate of our home, the earth by choosing to begin waste management at our personal spaces.”

After concluding, add a few lines of gratitude to the audience for their time.

For example: “Thank you for being a wonderful audience and lending me your time. Hope this speech gave you something to take away.”

Practice Your Speech Writing with these English Speech topics for students !

A good speech is well-timed, informative, and thought-provoking. Here are the tips for writing a good school speech:

Speech Sandwich of Public Speaking

The introduction and conclusion must be crisp. People psychologically follow the primacy effect (tendency to remember the first part of the list/speech) and recency effect (tendency to recall the last part of the list/speech). 

Use Concrete Facts

Make sure you thoroughly research your topic. Including facts appeals to the audience and makes your speech stronger. How much waste is managed? Give names of organisations and provide numerical data in one line.

Use Rhetorical Strategies and Humour

Include one or two open-ended or thought-provoking questions.  For Example: “Would we want our future generation to face trouble due to global warming?” Also, make good use of humour and convenient jokes that engages your audience and keeps them listening.

Check Out: Message Writing

Know your Audience and Plan Accordingly

This is essential before writing your speech. To whom is it directed? The categorised audience on the basis of –

• Knowledge of the Topic (familiar or unfamiliar)

Use the information to formulate the speech accordingly, use information that they will understand, and a sentence that they can retain.

Timing Yourself is Important

An important aspect of your speech is to time yourself.  Don’t write a speech that exceeds your word limit. Here’s how can decide the right timing for your speech writing:

• A one-minute speech roughly requires around 130-150 words
• A two-minute speech requires roughly around 250-300 words

Recommended Read: Letter Writing

Speech Writing Examples

Here are some examples to help you understand how to write a good speech. Read these to prepare for your next speech:

Write a speech to be delivered in the school assembly as Rahul/ Rubaina of Delhi Public School emphasises the importance of cleanliness, implying that the level of cleanliness represents the character of its residents. (150-200 words)

“Cleanliness is next to godliness,” said the great John Wesley. Hello, respected principal, instructors, and good friends. Today, I, Rahul/Rubaina, stand in front of you all to emphasise the significance of cleanliness.

Cleanliness is the condition or attribute of being or remaining clean. Everyone must learn about cleaning, hygiene, sanitation, and the different diseases that are produced by unsanitary circumstances. It is essential for physical well-being and the maintenance of a healthy atmosphere at home and at school. A filthy atmosphere invites a large number of mosquitos to grow and spread dangerous diseases. On the other side, poor personal cleanliness causes a variety of skin disorders as well as lowered immunity.

Habits formed at a young age become ingrained in one’s personality. Even if we teach our children to wash their hands before and after meals, brush their teeth and bathe on a regular basis, we are unconcerned about keeping public places clean. On October 2, 2014, the Indian Prime Minister began the “Swachh Bharat” programme to offer sanitation amenities to every family, including toilets, solid and liquid waste disposal systems, village cleanliness, and safe and appropriate drinking water supplies. Teachers and children in schools are actively participating in the ‘Clean India Campaign’ with zeal and excitement.

Good health ensures a healthy mind, which leads to better overall productivity, higher living standards, and economic development. It will improve India’s international standing. As a result, a clean environment is a green environment with fewer illnesses. Thus, cleanliness is defined as a symbol of mental purity.

Thank you very much.

Relevant Read: Speech on Corruption

You are Sahil/Sanya, the school’s Head Girl/Head Boy. You are greatly troubled by the increasing instances of aggressive behaviour among your students. You decide to speak about it during the morning assembly. Create a speech about “School Discipline.” (150 – 200 words)

INDISCIPLINE IN SCHOOLS,

It has been reported that the frequency of fights and incidences of bullying in our school has increased dramatically in the previous several months. Good morning to everyone present. Today, I, Sahil/Sanya, your head boy/girl, am here to shed light on the serious topic of “Increased Indiscipline in Schools.”

It has come to light that instructor disobedience, bullying, confrontations with students, truancy, and insults are becoming more widespread. Furthermore, there have been reports of parents noticing a shift in their children’s attitudes. As a result, many children are suffering emotionally, psychologically, and physically. The impact of this mindset on children at a young age is devastating and irreversible.

Not to mention the harm done to the school’s property. Theft of chalk, scribbling on desks, walls and lavatory doors, destruction of CCTV cameras and so forth. We are merely depriving ourselves of the comforts granted to us by doing so.

Following numerous meetings, it was determined that the main reasons for the problem were a lack of sufficient guidance, excessive use of social media, and peer pressure. The council is working to make things better. Everyone is required to take life skills classes. Counselling, motivating, and instilling friendly ideals will be part of the curriculum. Seminars for parents and students will be held on a regular basis.

A counsellor is being made available to help you all discuss your sentiments, grudges, and personal problems. We are doing everything we can and expect you to do the same.

So, let us work together to create an environment in which we encourage, motivate, assist, and be nice to one another because we are good and civilised humans capable of a great deal of love.

Relevant Read: How to Write a Speech on Discipline?

The current increase in incidences of violent student misbehaviour is cause for alarm for everyone. Students who learn how to manage their anger can help to alleviate the situation. Write a 150-200-word speech about the topic to be delivered at the school’s morning assembly. (10)

HOW TO CONTROL ANGER

Honourable Principal, Respected Teachers, and Dear Friends, I’d like to share a few “Ways to Manage Anger” with you today.

The growing intolerance among the younger generation, which is resulting in violence against teachers, is cause for severe concern. The guru-shishya parampara is losing its lustre. Aggressive behaviour in students can be provoked by a variety of factors, including self-defence, stressful circumstance, over-stimulation, or a lack of adult supervision.

It has become imperative to address the situation. Life skills workshops will be included in the curriculum. Teachers should be trained to deal with such stubborn and confrontational behaviours. Meditation and deep breathing are very beneficial and should be practised every morning. Students should be taught to count to ten before reacting angrily. Sessions on anger control and its importance must also be held.

Remember that Anger is one letter away from danger. It becomes much more crucial to be able to control one’s rage. It’s never too late to start, as a wise man once said.

“Every minute you stay angry, you lose sixty seconds of peace of mind.”

Relevant Read: English Speech Topics for Students

Martin Luther King Jr’s ‘I Have A Dream’ is one of his most famous speeches. Its impact has lasted through generations. The speech is written by utilising the techniques above. Here are some examples:

“still sadly crippled by the manacles of segregation and the chains of discrimination” – emotive Language

“In a sense, we’ve come to our nation’s capital to cash a check” – personalising the speech

“to stand up for freedom together” – a call to action.

Importantly, this is an example of how the listener comes first while drafting a speech. The language chosen appeals to a specific sort of audience and was widely utilised in 1963 when the speech was delivered.

• The Best Day of My Life
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Also Read: How to Ace IELTS Writing Section?

Ans. Speech writing is the process of communicating a notion or message to a reader by employing proper punctuation and expression. Speech writing is similar to other types of narrative writing. However, students should be aware of some different punctuation and writing structure techniques.

Ans. Before beginning with the speech, choose an important topic. Create an outline; rehearse your speech, and adjust the outline based on comments from the rehearsal. This five-step strategy for speech planning serves as the foundation for both lessons and learning activities.

Ans. Writing down a speech is vital since it helps you better comprehend the issue, organises your thoughts, prevents errors in your speech, allows you to get more comfortable with it, and improves its overall quality.

Speech writing and public speaking are effective and influential. Hope this blog helped you know the various tips for writing the speech people would want to hear. If you need help in making the right career choices at any phase of your academic and professional journey, our Leverage Edu experts are here to guide you. Sign up for a free session now!

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Learn How to Become a Speech Writer

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Writing speeches is a lucrative and interesting genre for freelance writers and career writers. The question of how to become a speechwriter is one I get quite often, as speechwriting — writing speeches for others to deliver — is a potentially lucrative area for freelance writers. Freelance writers make themselves and their career infinitely more stable by adding skills and services to their offerings, and this could be an area that you explore.

The audience and potential clients who need speeches aren't limited to the political arena. Writing speeches also means you may work with executives, philanthropists, athletes, or PR and management agencies. There is a political element to this, too, and a writer could potentially specialize only in political speech writing if desired.

How Much You Can Make as a Speechwriter

The Bureau of Labor Statistics says that the median for a speechwriter is about $75,000. Keep in mind that this is likely for a full time, 8am to 5pm+ staff position. Freelance speechwriters will need to consider how much time and effort they want to invest in this position, and weigh the option of taking a full-time position.

What a Speechwriter Writes

There are many different types of speeches. We tend to think of speeches that are made to convince the audience of something- such as those that surround our elections. Consider other places you've seen speeches: conferences, commencements. Sometimes speeches are meant to thank important donors or to trace histories or stories of buildings, organizations or groups.

How to Become a Speech Writer

Following are some tips on getting started as a speechwriter. In my research, I've encountered strong suggestion that the writer earns at least a bachelor's degree specifically in English, communications, political science, public policy or similar studies. After that:

• Start small, even free, offering speeches to community groups or on a volunteer basis.
• Think about joining a Toastmasters or other speech group/club.
• Volunteer to work in other capacities on campaigns and in elections. This gets you introduced to the "right" people for your future.
• Seek out local speechwriters for mentoring. Ask after the arc of their career. How did they "get here"?
• Read books on speechwriting.
• Break down famous speeches on your own, without leaning on a book to tell you the "why" and "how" of the speech.
• Speechwriters often come from other career fields like journalism and writing, consider those career paths, too.
• If you want to be a political speechwriter, consider writing other political material, such as op-eds, press releases, and campaign brochures. Start building up that writing portfolio.

What Makes a Successful Speechwriter

• Keep your own unique sound and voice (especially if you're already an accomplished writer.
• Have an opinion, but be able to give equal weight to different opinions.
• Sometimes you'll be able to choose or shape the beliefs inherent in your speech, and sometimes you won't. Be ready to write things that you don't quite believe or that aren't quite "true."
• If you're still in high school or college, consider joining debate teams or political clubs.
• Speechwriters must be especially open to critiques of their work, as it usually goes through several people before its final delivery.
• Attend the speeches that you write, if possible. Audience reaction to your work is immediately observable and multiplied by volume. That's some valuable writing critique at your fingertips!
• Think like a singer and take care of your voice.
• Be ready to get along with different kinds of people- people who are political, opinionated, famous.
• Keep your vocabulary well-rounded and fresh by reading and listening to others' speeches.
• Consider co-opting your opponents' language (which may be divergent from yours) but spinning to your own uses.
• Like other freelance writers, speechwriters need to be able to write about a wide variety of subjects. This means you'll need serious research skills (unless you've got a vast store of knowledge in your noggin).
• As with any writing, you'll need to successfully target your audience.
• Consider the first parts of your speech to be your headline- you'll need to capture the audience immediately from the start. There's no "skipping ahead" when it comes to listening to a speech.
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Trump keeps losing his train of thought. Cognitive experts have theories about why

By Olivia Goldhill Aug. 7, 2024

I n a speech earlier this year, former President Trump was mocking President Biden’s ability to walk through sand when he suddenly switched to talking about the old Hollywood icon Cary Grant.

“Somebody said he [Biden] looks great in a bathing suit, right? When he was in the sand and he was having a hard time lifting his feet through the sand, because you know, sand is heavy. They figure three solid ounces per foot. But sand is a little heavy. And he’s sitting in a bathing suit. Look, at 81, do you remember Cary Grant? How good was Cary Grant, right? I don’t think Cary Grant — he was good. I don’t know what happened to movie stars today,” he said at a March rally in Georgia. Trump went on to talk about contemporary actors, Michael Jackson, and border policies before returning to the theme of how Biden looks on the beach.

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This shifting from topic to topic, with few connections — a pattern of speech called tangentiality — is one of several disjointed and occasionally incoherent verbal habits that seem to have increased in Trump’s speech in recent years, according to interviews with experts in memory, psychology, and linguistics.

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Olivia Goldhill works to hold corporations and public bodies to account, with a particular interest in reproductive health, mental health, and psychedelics.

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Fact Check: Donald Trump Did NOT 'Freeze' During Speech At Bozeman Rally -- Paused To Call For Medical Aid To A Crowd Member

• Aug 12, 2024
• by: Sarah Thompson

Did Donald Trump freeze for 21 seconds during a speech at a rally in Bozeman, Montana? No, that's not true: He was speaking when he saw there was a situation in the crowd, then paused his speech and called for a doctor to assist. Trump did not immediately resume his speech but continued to speak reassuring words to the people responding to the emergency.

The claim appeared in a video (archived here ) where it was published on TikTok by @kingkashed. It was captioned:

His cognitive decline is accelerating just waiting for the media to treat him like they did joe biden after the debate ...wont hold my breathe! #kamala #Harris #2024 #election #Donaldtrump #trump #republican #democrat #politics #speech #nominee #America

Text on the video reads:

BREAKING: Trump freezes for 21 seconds during speech at his rally and Fox News has to cut away!

This is what the post looked like on TikTok at the time of writing:

(Source: TikTok screenshot taken on Mon Aug 12 14:26:31 2024 UTC)

Lead Stories was able to isolate footage from the 30-second long TikTok clip within Fox News coverage of the August 9, 2024, Bozeman, Montana, rally which was streamed live on YouTube . The TikTok video does not feature audio from the rally but the voiceover of a man counting seconds of Trump not speaking. At the start of the TikTok clip there is closed-captioning text visible (below left circled in yellow) referencing "the governor's wife" (at 2:30:02 hours in the Fox News video). At the end of the TikTok video, although the audio is muted, it is clear (below right) when the crowd was chanting "Four more years" in unison while holding up four fingers for emphasis (at 2:30:36 in the Fox News video).

(Image source: Lead Stories composite image from TikTok screenshots taken on Mon Aug 12 16:06:32 2024 UTC)

The YouTube video embedded below is set to begin playing just as Trump was speaking, and cries of "Medic, medic!" could be heard from the audience at 2:28:21 . Trump heard this and paused, called for a doctor, and then continued with reassuring words. Near the end of this caption is when the TikTok clip begins:

A doctor please. Doctor in the house. Thank you, thank you very much. Thank you. Take your time. Take your time doc. Thank you very much. Thank you. Thank you, we love these people. They wait for two days sometimes, and then, uh it's a -- it's tough. It's not easy. Are they okay? Thank you very much, and ... Doctor take your time. Good, thank you darling, thank you, thank you, take your time doctor. Please we got a lot of time right? Nice Friday evening, Friday evening in Montana. I think my next drive is going to be about three, four hours, from, I wish it was a little closer. You, that's a one thing, but that's OK. That's all right. Our governor says we have all the time we want. Greg says we have all, you got one of the best governors. I don't know if you know -- do they appreciate it or not? I don't know, and the governor's wife, I don't know. He's a great one. He's a great guy. We better we better get four more years.

Additional Lead Stories fact checks on claims about the 2024 elections can be found here .

Sarah Thompson lives with her family and pets on a small farm in Indiana. She founded a Facebook page and a blog called “Exploiting the Niche” in 2017 to help others learn about manipulative tactics and avoid scams on social media. Since then she has collaborated with journalists in the USA, Canada and Australia and since December 2019  she works as a Social Media Authenticity Analyst at Lead Stories.   Read more about or contact Sarah Thompson

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Fact Check: Image Of Kamala Harris' August 8, 2024 Detroit Rally Was NOT Digitally Altered

Fact Check: Kamala Harris' August 8, 2024, Detroit Rally Photo Is NOT AI-Generated; Airplane Engine and Fuselage Reflection Explained by Physics

Fact Check: Tim Walz DID Coach High School State Football Championship Team, Did NOT Lose Job Over DUI

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Speech Writing

The 10 Key Steps for Perfect Speech Writing

16 min read

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Writing a good speech is tough. Many get stuck not knowing how to organize their thoughts, leading to boring speeches. 

Our guide breaks it down step by step, so you can write speeches that really connect. Plus, we’ve added some topics, examples, and tips to inspire you and give you a kickstart. 

So, let’s start with the basics!

• 1. What is Speech Writing?
• 2. Elements of Good Speech Writing
• 3. How to Write a Speech?
• 4. Speech Writing Format
• 5. Types Of Speech Writing 
• 6. Speech Writing Topics
• 7. Speech Writing Examples
• 8. Speech Writing Tips

What is Speech Writing?

A speech is a verbal presentation given to an audience as a means to express ideas, share information, or persuade others. A speech can serve various purposes such as informing, persuading, entertaining, or inspiring the listeners.

Speech writing is the process of creating a clear and organized script for a spoken presentation. This involves planning the content, choosing the right tone, and structuring the speech so the message is communicated clearly to the audience.

Speech writers carefully choose words , phrases , and rhetorical devices to maximize the impact of the spoken words. They aim to engage, inform, persuade, or inspire the listeners. Good speech writing is a skill that requires careful planning, research, and attention to detail.

Elements of Good Speech Writing

Writing a great speech is all about getting a few things right. Let's break down what makes a speech really work:

• Clear and to the Point: Make sure your message is crystal clear and focused. Know what you want to say and stick to it.
• Know Your Audience: Understand who you're talking to. What do they care about? What do they already know? Customize your speech to fit their interests and level of understanding.
• Start Strong: Grab your audience's attention from the get-go. Use a catchy opening line or an interesting fact to hook them in right away.
• Keep it Organized: A good speech flows smoothly from one point to the next. Divide it into sections—beginning, middle, and end—and make sure each part connects logically to the next.
• Stay on Topic: Don't overload your speech with too much information. Stick to your main message and use examples that support it.
• End Strong: Finish your speech with a bang. Summarize your main points and leave your audience with something to think about or act on.
• Practice Makes Perfect: Rehearse your speech until you're confident. Pay attention to your pace, tone, and body language to make sure you're delivering your message effectively.

Now that you know what elements make a good speech, let’s look into the steps to write one.

How to Write a Speech?

Writing a good speech that engages your audience requires careful planning and execution. 

Whether you're preparing a persuasive presentation or an informative talk the following ten steps will guide you from the initial concept to the final delivery:

Step 1: Define Your Purpose and Audience

Begin by identifying the main objective of your speech. Are you looking to inform, persuade, entertain, or inspire your audience? Understanding your purpose will shape the tone, content, and structure of your speech.

Know your audience's demographics, interests, and expectations. Consider factors such as age, education, beliefs, and cultural background. Tailor your speech to resonate with your specific audience.

Step 2: Choose a Topic

Select a topic that aligns with your purpose and audience's interest . Ensure your topic is not too broad or too narrow. You should be able to cover it effectively within your allotted time.

Step 3: Research and Gather Information

Thoroughly research your chosen topic . Utilize reputable sources such as books, articles, academic journals, and trusted websites.

Take detailed notes during your research to have a wealth of information and supporting evidence for your speech.

Step 4: Create a Strong Thesis or Central Message

Your thesis statement is the core message of your speech. It should be clear, concise, and specific. It encapsulates the key idea you want to convey to your audience. This statement will guide the content and structure of your speech.

Step 5: Develop an Outline

Divide your speech into three main sections: Introduction, Body, and Conclusion . Each section serves a distinct purpose.

Outline the main points you want to cover within the body of the speech. Organize them logically, and ensure each point supports your thesis.

Step 6: Write the Introduction

Craft a compelling introduction that captures your audience's attention . Use a hook, such as a relevant quote, story, or question, to pique their interest.

Provide context to help your audience understand the topic, and introduce your thesis statement to set the direction for your speech.

Step 7: Build the Body

In this section, expand on the main points outlined earlier. Each main point should be a clear and distinct idea.

Support your points with evidence, examples, and data. Use transitions to guide your audience smoothly from one point to the next, creating a coherent flow.

Step 8: Craft a Memorable Conclusion

Summarize the key points you've made in the body of your speech. Reiterate your thesis statement to reinforce your central message .

End with a compelling closing statement that leaves a lasting impression on your audience. This can be a call to action, a thought-provoking statement, or a memorable quote.

Step 9: Edit and Revise

Review your speech for clarity , grammar , and coherence . Check for any inconsistencies or unclear language and make the necessary changes.

Step 10: Practice and Rehearse

Practice your speech multiple times to become familiar with the content and the order of your points.

Work on your delivery skills , including tone, pace, and body language. Practicing in front of a mirror or recording yourself can help you identify areas for improvement.

Bonus Step: Get Feedback

If possible, conduct a practice run in front of a small audience. This can be friends, family, or classmates.

Listen to their feedback and address any concerns or suggestions. Incorporating feedback can significantly enhance your speech.

Speech Writing Format

Creating an impactful speech requires following a structured speech format to ensure that your message is conveyed clearly and engages your audience. 

Here is a standard speech writing pattern to guide you through the process:

1. Introduction:

• Hook: Start the speech with a compelling hook, such as a question, quote, anecdote, or startling fact, to grab the audience's attention.
• Provide Context: Give your audience a brief overview of the topic and its relevance.
• Thesis Statement: Present your central message or thesis statement, which sets the direction for the speech.
• Main Points: Divide the body of your speech into two to five main points or sections, each supporting your thesis statement.
• Supporting Evidence: For each main point, provide supporting evidence, data, examples, or anecdotes to make your argument compelling.
• Transitions: Use clear transitions between points to maintain a smooth and coherent flow throughout the speech.

3. Conclusion:

• Summarize Key Points: Briefly recap the main points you've covered in the body of your speech.
• Restate Thesis: Rewrite your thesis statement to reinforce your central message.
• Closing Statement: End with a memorable closing statement that leaves a lasting impression, which can be a call to action, a thought-provoking idea, or a final quote.

To get started, you can check out this speech writing template:

Learn more about speech format in this insightful read to get a better understanding!

Types Of Speech Writing 

There are many types of speeches , and they are combined into different categories. We will take a look at some basic types of speech writing:

Informative Speeches

Persuasive speeches, entertaining speeches, motivational speeches, special occasion speeches.

Now, let's explore each type in more detail:

An informative speech aims to educate or provide information to the audience. These speeches typically focus on facts, data, and explanations.

Examples: Informative speeches can cover a wide range of topics, such as scientific discoveries, historical events, technological advancements, or explanations of complex concepts.

A persuasive speech aims to convince the audience to adopt a particular viewpoint or take a specific action. These speeches often employ persuasive techniques and emotional appeals.

Examples: Persuasive speeches can address issues like climate change, social justice, political candidates, or consumer choices, urging the audience to support a particular stance or take action.

Entertaining speeches are designed to amuse and entertain the audience. They often include humor, anecdotes, and storytelling.

Examples: Stand-up comedy routines, humorous storytelling, and funny anecdotes are examples of entertaining speeches.

Motivational speeches are meant to motivate and uplift the audience. They often incorporate personal stories, motivational quotes, and themes of resilience and hope.

Examples: Speeches by notable figures like Martin Luther King Jr.'s "I Have a Dream" address social change. Others like commencement speeches inspire graduates to embrace the future.

Special occasion speeches are delivered during specific events or celebrations. These speeches can include toasts, eulogies, wedding speeches, and more.

Examples: A eulogy at a funeral, a wedding toast, or a commencement address at a graduation ceremony are all examples of special occasion speeches.

Speech Writing Topics

The topic is the first and foremost thing that you need to write a speech. Here are some amazing speech-writing topic ideas to help you get started.

Persuasive Speech Topics

• The impact of climate change on our future
• Social media and mental health: is it time for regulation?
• The importance of vaccination in preventing disease outbreaks
• The ethics of artificial intelligence and privacy
• The benefits of renewable energy for a sustainable future

Find more persuasive speech topics in our extensive list.

Demonstration Speech Topics

• How to create a delicious and healthy smoothie bowl
• DIY home renovation: painting techniques and tips
• The art of crafting homemade natural soap
• Mastering Yoga: a guided sun salutation sequence
• Gardening for beginners: planting your first vegetable garden

Impromptu Speech Topics

• If I could travel anywhere in the world right now, I would go to...
• The most influential person in my life and why.
• What superpower I wish I had and how I'd use it.
• A book that changed my perspective on life.
• The best piece of advice I've ever received and how it impacted me.

For more inspiring topics check out our impromptu speech topics blog!

Entertaining Speech Topics

• The art of dad jokes: Making people laugh with cheesy humor.
• Embarrassing moments at family gatherings: A humorous take.
• Hilarious autocorrect fails in text messaging.
• The funny side of pets and their quirky behaviors.
• Epic food mishaps in the kitchen: Tales of culinary disasters.

Check out our blog for more entertaining speech topics !

Informative Speech Topics

• The science behind Covid-19 vaccines
• Exploring the history and impact of the internet
• The art of sustainable gardening and urban farming
• Understanding cryptocurrency and blockchain technology
• The wonders of space exploration: mars missions and beyond

Find more interesting topics for informative speeches to get inspired.

Motivational Speech Topics

• “I’m proud of you my son” someday, my dad will say this to me
• Positive thinking boosts your self-confidence.
• It is perfectly fine for a boy to cry.
• Same-sex couples should be allowed to adopt a child
• I will make my parents proud

Looking for more inspirational speech topics? Read our motivational speech topics blog to get inspired!

Speech Writing Examples

When it comes to learning the art of speech writing practical guidance is important. To show effective speech writing techniques and structure, here are some short speech writing examples for students. 

These speech writing samples will help you understand how to craft compelling speeches that resonate with your audience.

Example#2                                   

Here is another example of speech writing class 11:

For additional samples, read through our speech examples blog!

Speech Writing Tips

Follow these tips for writing a speech that not only informs but also inspires and persuades.

• Audience Analysis: Before you start, conduct a thorough audience analysis. Understand their interests, knowledge, and expectations.
• Engaging Speech: Craft an engaging speech that captures your audience's attention from the start. Use rhetorical questions or captivating anecdotes.
• Short Sentences: Keep your sentences concise and easy to follow. Short sentences are more impactful.
• Connect with the Audience: Make your audience feel involved. Use relatable examples and stories to establish a connection.
• Great Speech Structure: Organize your speech with a clear structure, including an introduction, body, and conclusion.
• Rhetorical Questions: Utilize rhetorical questions to stimulate thought and engagement.
• Memorable Sentence Structures: Create memorable sentence structures that stick in their memory and the audience remembers the key message.
• Public Speaking: Remember that public speaking requires practice, so rehearse your speech multiple times to boost confidence and delivery.

Moving towards the end , for effective communication, speech writing is a skill that can empower you to inform, persuade, and inspire your audience. This comprehensive guide has walked you through the essential steps, outlines, and examples to help you craft a compelling and memorable speech.

If you think you are good at speaking but not so good at writing and this thing bothers you a lot, then there is no harm in getting some help. We at MyPerfectWords.com can save you from embarrassment by helping you write an outstanding speech. 

With our custom essay writing help , you'll get a speech that not only communicates your message effectively but also grabs your audience's attention. So request ‘write my speech’ and buy speech today!

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Frequently Asked Questions

What is a good sentence starter for a speech.

In speech writing starting lines play a crucial role. You can start your speech with the following:

• Thought provoking question: "Have you ever wondered what it takes to change the world?"
• A powerful quote: "As Nelson Mandela once said, 'It always seems impossible until it's done.'"
• A surprising fact: "Did you know that every minute, over 500 hours of video are uploaded to YouTube?"
• An engaging story: "Let me tell you about a young girl who defied all odds to achieve her dreams."

What are the 10 principles of speech writing?

• Clarity: Make sure your message is clear and easily understandable.
• Purpose: Define the main objective of your speech and stick to it.
• Audience Awareness: Understand your audience's demographics, interests, and expectations.
• Structure: Organize your speech into introduction, body, and conclusion.
• Content Relevance: Choose topics and information that are relevant and meaningful to your audience.
• Engagement: Use storytelling, humor, and rhetorical devices to keep your audience interested.
• Authenticity: Speak sincerely to establish trust and connection with your audience.
• Language: Use simple and concise language appropriate for your audience.
• Impact: Deliver a memorable message that leaves a lasting impression.
• Practice: Rehearse your speech multiple times for smooth delivery and confidence.

Write Essay Within 60 Seconds!

Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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10 keys to writing a speech.

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“This is my time.”

That attitude will kill a speech every time.

You’ve probably sat through some lousy speeches. Despite the speakers’ renown, you eventually tuned them out over their self-indulgent tangents and pointless details. You understood something these speakers apparently didn’t: This was your time. They were just guests. And your attention was strictly voluntary.

Of course, you’ll probably deliver that speech someday. And you’ll believe your speech will be different. You’ll think, “I have so many important points to make.” And you’ll presume that your presence and ingenuity will dazzle the audience. Let me give you a reality check: Your audience will remember more about who sat with them than anything you say. Even if your best lines would’ve made Churchill envious, some listeners will still fiddle with their smart phones.

In writing a speech, you have two objectives: Making a good impression and leaving your audience with two or three takeaways. The rest is just entertainment. How can you make those crucial points? Consider these strategies:

1) Be Memorable: Sounds easy in theory. Of course, it takes discipline and imagination to pull it off. Many times, an audience may only remember a single line. For example, John F. Kennedy is best known for this declaration in his 1961 inaugural address: “And so, my fellow Americans, ask not what your country can do for you; ask what can do for your country.” Technically, the line itself uses contrast to grab attention. More important, it encapsulated the main point of Kennedy’s speech: We must sublimate ourselves and serve to achieve the greater good. So follow Kennedy’s example: Condense your theme into a 15-20 word epigram and build everything around it top-to-bottom.

There are other rhetorical devices that leave an impression. For example, Ronald Reagan referred to America as “a shining city on the hill” in speeches. The image evoked religious heritage, freedom, and promise. And listeners associated those sentiments with Reagan’s message. Conversely, speakers can defy their audience’s expectations to get notice. In the movie Say Anything , the valedictorian undercut the canned optimism of high school graduation speeches with two words: “Go back.” In doing so, she left her audience speechless…for a moment, at least.

Metaphors…Analogies…Surprise…Axioms. They all work. You just need to build up to them…and place them in the best spot (preferably near the end).

2) Have a Structure: Think back on a terrible speech. What caused you to lose interest? Chances are, the speaker veered off a logical path. Years ago, our CEO spoke at our national meeting. He started, promisingly enough, by outlining the roots of the 2008 financial collapse. Halfway through those bullet points, he jumped to emerging markets in Vietnam and Brazil. Then, he drifted off to 19th century economic theory. By the time he closed, our CEO had made two points: He needed ADD medication – and a professional speechwriter!

Audiences expect two things from a speaker: A path and a destination. They want to know where you’re going and why. So set the expectation near your opening on what you’ll be covering. As you write and revise, focus on structuring and simplifying. Remove anything that’s extraneous, contradictory, or confusing. Remember: If it doesn’t help you get your core message across, drop it.

3) Don’t Waste the Opening: Too often, speakers squander the time when their audience is most receptive: The opening. Sure, speakers have people to thank. Some probably need time to get comfortable on stage. In the meantime, the audience silently suffers.

When you write, come out swinging. Share a shocking fact or statistic. Tell a humorous anecdote related to your big idea. Open with a question – and have your audience raise their hands. Get your listeners engaged early. And keep the preliminaries short. You’re already losing audience members every minute you talk. Capitalize on the goodwill and momentum you’ll enjoy in your earliest moments on stage.

4) Strike the Right Tone: Who is my audience? Why are they here? And what do they want? Those are questions you must answer before you even touch the keyboard. Writing a speech involves meeting the expectations of others, whether it’s to inform, motivate, entertain, or even challenge. To do this, you must adopt the right tone.

Look at your message. Does it fit with the spirit of the event? Will it draw out the best in people? Here’s a bit of advice: If you’re speaking in a professional setting, focus on being upbeat and uplifting. There’s less risk. Poet Maya Angelou once noted, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Even if your audience forgets everything you said, consider your speech a success if they leave with a smile and a greater sense of hope and purpose. That’s a message in itself. And it’s one they’ll share.

5) Humanize Yourself: You and your message are one-and-the-same. If your audience doesn’t buy into you, they’ll resist your message too. It’s that simple. No doubt, your body language and delivery will leave the biggest impression. Still, there are ways you can use words to connect.

Crack a one liner about your butterflies; everyone can relate to being nervous about public speaking. Share a story about yourself, provided it relates to (or transitions to) your points. Throw in references to your family, to reflect you’re trustworthy. And write like you’re having a casual conversation with a friend. You’re not preaching or selling. You’re just being you. On stage, you can be you at your best .

6) Repeat Yourself: We’ve all been there. When someone is speaking, we’ll drift off to a Caribbean beach or the Autobahn. Or, we’ll find ourselves lost and flustered when we can’t grasp a concept. Once you’ve fallen behind, it’s nearly impossible to pay attention. What’s the point?

In writing a speech, repetition is the key to leaving an impression. Hammer home key words, phrases, and themes. Always be looking for places to tie back and reinforce earlier points. And repeat critical points as if they were a musical refrain.

As a teenager, my coach continuously reminded us that “nothing good happens after midnight.” He’d lecture us on the dangers of partying, fighting, peer pressure, and quitting. After a while, my teammates and I just rolled our eyes. Eventually, we encountered those temptations. When I’d consider giving in, coach would growl “Schmitty” disapprovingly in my head. Despite my resistance, coach had found a way to get me to college unscathed. He simply repeated his message over-and-over until it stuck.

Some audience members may get annoyed when you repeat yourself. But don’t worry how they feel today. Concern yourself with this question: What will they remember six months from now?

7) Use Transitions: Sometimes, audiences won’t recognize what’s important. That’s why you use transitional phrases to signal intent. For example, take a rhetorical question like “What does this mean” – and follow it with a pause. Silence gets attention – and this tactic creates anticipation (along with awakening those who’ve drifted off). Similarly, a phrase like “So here’s the lesson” also captures an audience’s interest. It alerts them that something important is about to be shared. Even if they weren’t paying attention before, they can tune in now and catch up.

8) Include Theatrics: During his workshops, Dr. Stephen Covey would fill a glass bowl nearly full with sand. From there, he’d ask a volunteer to place rocks into the bowl. In the exercise, rocks represented essentials like family, job, worship, and exercise, while the bowl signified the volunteer’s time and energy. It never failed: The volunteer couldn’t fit every rock in the bowl. The sand – which embodied day-to-day activities like transporting children, shopping, or reading – took up too much space. Something had to be cut. Usually, it was something essential.

Covey would then encourage his volunteer to consider another option: Start with placing a rock in the bowl, adding some sand, and then alternating rocks and sand until the bowl was full. Like magic, there was suddenly enough space for both, as the sand gradually filled any gaps between the rocks. The message: Maintain balance. Never lose sight of the essentials as you tend to the day-to-day (and vice versa).

Of course, Covey could’ve made his point verbally and moved on. Instead, he illustrated it with household items in a way his audience wouldn’t soon forget. If you have a smaller audience (or a video screen), consider incorporating visuals. Keep the props, storyline, and lesson simple. When you’re done, leave everything out to symbolize your point to your audience. Whatever you do, don’t play it safe. If you do, your speech will be forgotten in no time.

9) End Strong: In 2004, I attended a Direct Marketing Association (DMA) conference. I don’t recall much about our keynote speaker, except that he was tall and southern. I can’t even remember what his address was about. But I’ll never forget the story he used to close his speech.

The speaker was a friend of Jerry Richardson, owner of the NFL’s Carolina Panthers. A few years earlier, the Panthers had drafted a fiery wide receiver named Steve Smith. While Smith excelled on the field, he was a nightmare in the locker room. Eventually, Smith was arrested for assaulting a teammate during film study.

Already reeling from bad publicity from other player incidents, Richardson was pressured to cut Smith. But he chose a different path. Richardson vowed to spend more time with Smith. He decided that Smith would be better served with guidance and caring than further punishment. Eventually, Richardson’s patience paid off. Smith became the Panthers’ all-time leading receiver – and scored a touchdown in their only Super Bowl appearance. In fact, Smith still plays for the Panthers to this day.

If the speaker intended to remind me how powerful that personal attention and forgiveness could be, he succeeded in spades. Fact is, your close is what your audience will remember. So recap your biggest takeaway. Tie everything together. Share a success story. Make a call to action. Don’t hold anything back. Your ending is what audience will ultimately talk about when they head out the door.

10) Keep it Short: What is the worst sin of public speaking? It’s trying to do too much! Your audience’s attention will naturally wane after a few minutes. They have other places to be – and don’t want to be held hostage. And the longer you stay on stage, the more likely you are to stray and make mistakes. So make your points and sit down. Never forget: This is their time, not yours.

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Kamala Harris Needs to Knock Trump in Her DNC Speech—Without Popping the Joy Balloon

Kamala Harris ’s first few weeks as the Democrats’ 2024 godsend have been fun, but the drumbeat to get serious is growing louder. The New York Times: “Trump’s tax plan could add trillions to the national debt. Harris’s is a mystery.” The New Yorker: “Harris’s campaign Web site, meanwhile, does not even have a policy section, or an articulation of beliefs.” The Washington Post: “If she hopes to prevail, Ms. Harris needs to present her ideas.”

Well, as luck would have it, there’s a perfect opportunity just around the corner to satisfy those demands for specifics at an event in which Harris will have the stage to herself and tens of millions of people will be listening to her every word. She is, of course, the star and the closing speaker of the Democratic National Convention and can use the spotlight to explain all the policy details she’d pursue if she were elected president of the United States…

On Friday, before the convention, Harris will lay out a bit of economic policy substance during a speech in Raleigh, North Carolina. But she is unlikely to use the podium in Chicago next week to roll out proposals for changes to marginal tax rates or suggestions for how to end the carnage in Gaza. She will want to come across as serious, but she doesn’t want to puncture the joy balloon that has been energizing Democratic crowds and lifting her up in the polls.

Harris’s main goals next Thursday night will be to introduce herself to that large cross section of Americans who are not obsessive politicos but are just starting to pay attention to the race for the White House, and to sell herself to anyone unsure of her ability to lead the country. She will cite facts and examples from her record in public office to illustrate accomplishments. But Harris will probably lean most heavily on broad themes and visions while trying to forge a personal connection with voters by talking about her own compelling rise from humble roots: the child who grew up in a working-class Berkeley neighborhood as the daughter of Indian and Jamaican immigrants to become California state attorney general, US senator, and vice president. “Telling her story as part of the larger American story and as an example of what is possible in this country is going to be inspiring,” says Jon Favreau, the former top speechwriter for Barack Obama who went on to cofound Crooked Media and cohost Pod Save America. “It’s also going to help inoculate her from the darker charges by Trump and JD Vance that she is other, that she is not like us.”

Retailing her biography for political purposes has not always come easily to Harris. “Men have no problem talking about how great they are,” says Ashley Etienne, who was a senior aide to House Speaker Nancy Pelosi and to Vice President Harris. “Women want to talk about you. She had to get comfortable talking about herself. It’s very different than Barack Obama. I mean, he ran a whole tour talking about himself for two years before he ran for president.” An Obama speechwriting alumnus, Adam Frankel , is leading the drafting of Harris’s convention speech as the Democratic nominee for president. Frankel had already been crafting a convention speech for Harris as the vice presidential nominee. “He’s very good at uplift,” says Favreau, who hired Frankel to work for Obama’s 2008 campaign. “He was close for a long time with Ted Sorensen, so Adam has a lot of JFK, RFK kind of style.” Another Obama veteran, Megan Rooney , who had been on President Joe Biden ’s White House team, was recently hired as the Harris campaign’s director of speech writing. “Megan is, I think, the best in the business at bringing somebody’s humanity through in a speech,” says Dan Schwerin, who was director of speechwriting for Hillary Clinton ’s 2016 run, with Rooney as his deputy. “And having written for Hillary and for Michelle Obama, she knows as much as anyone about how to write for a strong woman leader.”

One tricky choice for Harris will be how much to go after the eminently mockable Donald Trump. Most attacks on the Republican nominee will likely come from the convention’s opening acts, including vice presidential nominee Tim Walz , creator of the Democrats’ “big weirdo” strategy. Yet Harris can’t entirely skip drawing a sharp contrast. “You don’t ever want to look like you’re afraid of taking on your opponent,” says Cody Keenan, Obama’s director of speech writing from 2013 to 2017. “And with somebody like Trump, who is abnormal, basically an overgrown bully, taking him on directly is the most important thing you can do.”

Another challenge is covering a lot of ground without putting everyone to sleep. It’s no accident that the most memorable Democratic convention speeches tend to be delivered by someone other than the presidential candidate. Ted Kennedy’s “the dream shall never die” in 1980, Mario Cuomo’s “a tale of two cities” in 1984, Jim Hightower ’s “born on third base” in 1988, and Obama’s career-making 2004 stem-winder were all part of the undercard, because the lesser figures can stick to a narrower narrative.

Harris doesn’t write out her own first draft or outlines for speeches, Etienne says, but instead prefers to brainstorm with her writers and aides and then edit and revise what her staff puts on the page. The basic framework, which Harris has been workshopping in her speeches at enormous rallies around the country, is already fairly clear: a choice between a prosecutor and a felon, between going backward and going forward, between retribution and hope. “I was dreading having to write a speech or read anyone’s drafts trying to advocate for Joe Biden,” a top Democratic speechwriter says. “This will be a lot more fun.” Which doesn’t mean the end result will be lightweight. Schwerin says Harris will probably lead with her values and use policy as proof points. “So, for example, I am virtually certain that she will talk about signing a law to bring back Roe v. Wade as the law of the land,” he says. “That’s policy. But you don’t need to add 10 footnotes.” Harris always emphasizes that her speeches need to provide context and foundation, Etienne says. Her speech can’t just be about Trump. “She’s going to wrap it in a bow, asking this question about who we are as a nation and who we want to be.” The messy details, about exactly how Harris proposes to take us there, may need to wait until at least September’s debate.

This story has been updated.

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