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46 Examples of a Resume Opening Statement (Perfect Introduction)

By Status.net Editorial Team on February 8, 2024 — 8 minutes to read

A resume opening statement, also known as a summary or objective, serves as your first impression to potential employers. This brief and concise introduction highlights your relevant skills, experiences, and career goals. It’s important because it can catch an employer’s attention and convince them to read the rest of your resume.

  • Sets the tone : It establishes a professional image and indicates the level of your expertise.
  • Tailors your resume : You can tailor this statement to align with the job description, showcasing how your skills are a perfect match for the position.
  • Showcases your value : By summarizing your most impressive accomplishments, you can quickly show how you will add value to the company.

Elements of a Strong Opening Statement

When you’re crafting the opening statement for your resume, think of it as your professional handshake. This means you need to capture attention while succinctly showcasing your top qualifications. Here are key elements to include:

  • Tailor it to the job. Match your statement to the job description. Highlight how your skills and experience align with the requirements of the position.
  • Use actionable language. Start sentences with verbs that convey your ability to take initiative, such as “managed,” “developed,” or “increased.”
  • Quantify achievements. Where possible, use numbers to demonstrate your accomplishments. For example, “Increased sales by 20% within a year through strategic marketing initiatives.”
  • Include relevant experience. Mention your most pertinent past roles. If you’re a recent graduate, focus on education, internships, and important projects.
  • Add your career goals. Briefly outline how you intend to contribute to the company and grow professionally.
  • Keep it concise. Your opening statement should be a compelling snapshot, not a deep dive. Aim for no more than a few sentences or bullet points.

Sales Manager: “Seasoned Sales Manager with over 10 years of experience in fostering robust client relationships and driving profitable business growth. Achieved an average of 15% yearly sales increase by leading and mentoring a dynamic team.”

Graphic Designer: “Creative Graphic Designer with a passion for developing original designs that resonate with audiences. Expert in Adobe Creative Suite with a track record of delivering high-impact visuals for diverse campaigns.”

Crafting a Personalized Introduction

When writing a resume opening statement, you should focus on creating a unique introduction that captures your professional identity. It’s important to tailor this section specifically to the job you’re applying for, highlighting skills and experiences that align with what the potential employer is seeking.

  • Start with a strong opening sentence that grabs attention. You might introduce yourself with a significant achievement or detail that’s relevant to the role. Example: “As a digital marketing specialist with a proven track record in growing online audiences, I’ve successfully increased social media engagement by over 60% for multiple brands.”
  • Connect your background to the job description. Use the keywords from the job listing to emphasize how your experience matches the requirements. Example: “With a commitment to continuous improvement and lean management, I bring over 5 years of experience in streamlining operational processes for manufacturing sectors.”
  • Mention any unique qualifications or certifications that set you apart from other candidates. Example: “Certified project management professional (PMP) skilled in leading cross-functional teams to deliver complex projects on time and under budget.”
  • Reflect your enthusiasm for the role. Employers appreciate candidates who are excited about the possibility of joining their team. Example: “Eager to contribute my expertise in innovative UX design and user research to enhance the client experience at a forward-thinking tech company like yours.”

Tailoring the Statement to the Job Description

When you’re writing a resume opening statement, it’s important to align it with the job you’re applying for. Start by carefully reading the job description. Identify the key skills and experiences the employer is looking for. Your opening statement should reflect that you possess these qualifications.

Make a list of the skills and competencies the job requires. For example, if the job calls for “excellent customer service skills” or “proficiency in Adobe Creative Suite,” make sure these are mentioned in your statement if you have these skills. Here’s how you might begin your statement for such a scenario:

  • For customer service roles: “Dedicated customer service professional with 5 years of experience…”
  • For a design position: “Creative graphic designer skilled in Adobe Creative Suite, with a strong…”

You can use keywords from the job description. This not only shows you’re a good match but also helps your resume get past applicant tracking systems which are programmed to look for these keywords.

Use quantifiable achievements when possible. Instead of writing “experienced salesperson,” you might say, “Sales professional with a track record of exceeding targets by 20%.”

Examples of Resume Opening Statements

  • Experienced marketing manager with a proven track record in developing successful campaigns and leading high-performing teams.
  • Customer service expert committed to providing exceptional care and developing long-term client relationships.
  • Detail-oriented graphic designer with 5+ years in the freelance industry, known for creativity and a quick turnaround time.
  • Certified project manager who has successfully delivered over 30 large-scale technology projects on time and within budget.
  • Professional content writer with a knack for crafting engaging content that boosts SEO and drives user engagement.
  • Recent graduate with a Master’s in Environmental Science ready to apply rigorous research and analytical skills in a dynamic setting.
  • Enthusiastic sales associate recognized repeatedly for top performance and commitment to team goals.
  • Dynamic HR coordinator with a passion for improving employee relations and a deep understanding of recruitment processes.
  • Organized administrative assistant, experienced in scheduling, office management, and providing excellent administrative support to executives.
  • Skilled electrician with a focus on maintaining high safety standards and delivering quality service on residential and commercial projects.
  • Ambitious business analyst, eager to use extensive background in data analysis and financial modeling to drive business insights.
  • Compassionate social worker with a strong background in counseling and case management for diverse populations.
  • Seasoned retail manager, adept at merchandising, staff training, and increasing sales through strategic store operations.
  • Bilingual translator fluent in English and Spanish, dedicated to maintaining the essence of the original text in each translation.
  • Professional chef with a love for farm-to-table cooking and experience managing fast-paced restaurant kitchens.
  • Reliable logistics coordinator with a deep understanding of supply chain processes and a commitment to efficiency and cost-reduction.
  • Goal-oriented fitness coach with a track record of designing personalized programs that help clients achieve their fitness goals.
  • Versatile performer with experience in theater, film, and voice acting, ready to bring characters to life with enthusiasm and dedication.
  • Data scientist with a passion for uncovering insights through big data analytics and advanced statistical methods.
  • Talented web designer with a flair for creating intuitive, user-friendly websites that drive user engagement.
  • Civil engineer with expertise in green building techniques and a dedication to sustainable urban development.
  • Industrial designer with a knack for developing innovative product designs that meet consumer needs and manufacturing requirements.
  • Doctoral candidate in Computer Science, eager to apply research on machine learning algorithms in a practical, industry setting.
  • Skilled carpenter with a strong work ethic and extensive experience in residential and commercial construction.
  • Professional photographer with expertise in portrait and landscape photography and a passion for capturing unforgettable moments.
  • Certified public accountant with rigorous attention to detail and a strong background in financial analysis and tax preparation.
  • Recent Bachelor of Science in Nursing graduate, eager to provide high-quality patient care in a challenging healthcare environment.
  • Expertise in aerospace engineering with a strong foundation in fluid dynamics and propulsion systems.
  • Dedicated teacher with a focus on inclusive education and fostering a love for learning in every student.
  • Results-driven marketing specialist with a solid understanding of digital marketing trends and analytics tools.
  • Construction project manager skilled in leading cross-functional teams and delivering projects under tight deadlines.
  • Laboratory technician with a meticulous approach to conducting experiments and analyzing scientific data.
  • Seasoned journalist with a history of reporting on international events and an ability to uncover the truth in complex stories.
  • Sophisticated fashion designer with a unique aesthetic and experience showcasing collections at major fashion weeks.
  • Financial planner dedicated to helping individuals meet their long-term financial goals, with a flair for investment strategies.
  • IT specialist with proficiency in network security and experience in protecting corporate data against cyber threats.
  • Skilled mediator known for resolving conflicts and facilitating productive conversations in corporate environments.
  • Professional fundraiser with a talent for crafting compelling campaigns that inspire community involvement and donations.
  • Environmental consultant committed to helping businesses reduce their environmental impact through sustainable practices.
  • Hospitality manager with a warm demeanor and a proven ability to increase guest satisfaction and hotel profitability.
  • Multilingual interpreter with expertise in facilitating communication for international delegations and business meetings.
  • Expert in supply chain management with a drive for optimizing operations and improving delivery timeframes.
  • Agile coach with a passion for empowering teams to adopt agile principles and improve their workflow and productivity.
  • Risk management professional with extensive knowledge in financial regulations and experience in mitigating business risks.
  • Dynamic event planner with a reputation for organizing memorable corporate events and managing intricate details seamlessly.

Frequently Asked Questions

How can i craft an engaging opening statement for my resume if i lack professional experience.

Focus on your soft skills and any relevant academic or volunteer experience. For example, “Eager and disciplined recent graduate with a passion for data analysis and a keen eye for detail.”

What are the elements of a strong objective statement for an entry-level resume?

A strong objective statement should highlight your career goals, relevant skills, and how you can contribute to the company. For instance, “Recent graduate seeking an entry-level accountant position to apply my strong numerical proficiency and analytical skills.”

As a student, what should I focus on in my resume’s opening statement?

Emphasize your academic achievements, any related coursework, and the skills you’ve honed as a student. Example: “Honors student with exceptional leadership skills seeking an internship to explore a career in the non-profit sector.”

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16 Best Marketing Resume Examples for 2024

Stephen Greet

Best for professionals eager to make a mark

Looking for one of the best resume templates? Your accomplishments are sure to stand out with these bold lines and distinct resume sections.

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  • Marketing Resume
  • Marketing Resumes by Experience
  • Marketing Resumes by Role

Writing Your Marketing Resume

Marketing resume faqs.

You can construct a multi-step campaign to convert a new prospect into a customer, create Instagram ad campaigns to sell water to a fish, and build an organic traffic engine to drastically increase brand awareness.

While you’re a great marketer, you shouldn’t also be expected to be great at writing a marketing cover letter or  building a resume . We’ve pored over thousands of marketing resumes to discover what works and what doesn’t, to help you get an interview for your next marketing job.

We’ve distilled our findings into 16 marketing resume samples and an extensive resume guide that has  helped marketers get interviews at companies like Stripe and Facebook in 2024 . Use these examples and our top resume tips to get an interview (and a job) faster than ever!

Marketing Resume Example

or download as PDF

Marketing resume example with 8 years of experience

Why this resume works

  • The best way to do this is by utilizing bullet points in your skills and work experience sections.
  • The details of how you exactly directed the launch of a new campaign may not fit in your resume, but they’ll be a perfect addition when you create a cover letter .
  • The best way to do this is by using the  reverse-chronological resume format  to demonstrate your most recent positions and how you’ve grown from role to role. 

Marketing Student Resume

Marketing student resume example with graphic designing experience

  • Did you harness tools like Zoom for diversity sessions or engage in panel discussions during a workshop? Or maybe during a community volunteering stint, you rallied local residents, demonstrating remarkable people skills handy in the marketing department. Such is the cocktail of experiences that tantalize potential employers to pick an entry-level candidate for their team.

Marketing Intern Resume

Marketing intern resume example with promotional assistant experience

  • Integrate examples of how you’ve used marketing tools like Sprout Social or SEMrush to drive brand awareness. It’ll legitimize your personal experience and strengthen your candidate profile.

Entry-Level Marketing Resume

Entry-level marketing resume example with 2 years of experience

  • For example, consider including relevant courses from college in a separate section.
  • You can also add a  resume objective  to exhibit your skills, years of experience, and qualifications. 
  • Use metrics to demonstrate how you’ve increased website traffic, saved reporting hours, reduced costs per lead, or improved conversion rates. 

Marketing Assistant Resume

Marketing assistant resume example with 2+ years of experience

  • You can still make your marketing assistant resume look desirable by including internships and relevant college courses.
  • If you don’t have relevant experience, you can still highlight transferable skills from other jobs.
  • For example, if you worked as a server, you can highlight essential marketing assistant skills like time management, organization, collaboration, sales principles, and consumer behavior.
  • An objective lets employers know what skills and qualities make you right for the job (in less than four sentences, no less!). Don’t hesitate to mention what you hope to bring to the table at your future place of employment!

Senior Marketing Resume

Senior marketing resume example with 8 years of experience

  • Pick three of your most recent and relevant positions with four bullet points each.
  • List six to 10 skills in your skills section, with a mix of hard and soft skills.
  • If you’re feeling stuck about what to include, look up  resume examples  to get inspiration and help you format your content. You can also use a  resume builder  to make adding metrics, action verbs, and optional sections easier.

VP Marketing Resume

VP marketing resume example with 8 years of experience

  • Divide your VP marketing resume’s work history into three distinct sections, each dedicated to role you held in a particular company. Then, highlight your duties and quantified achievements for each position in, say 4 bullet points, and complement it with a section detailing the company name, location, and term of office. See that? It’s a piece of cake!

Chief Marketing Officer Resume

Chief marketing officer resume example with 10+ years of experience

  • Kick off by spicing up your chief marketing officer resume’s header with a vibrant color (a bright shade like orange could do). Then, lay your work experiences bare in snappy bullet points brimming with metrics and complemented by a larger font for the section subheadings. As for the side column, that’s prime real estate for your contact info, educational background, and a highlight of your skills, keeping it all within a single page.

Creative Marketing Resume

Creative marketing resume example with 7 years of experience

  • Before you send your resume, double-check that you’ve included your email address and a phone number that you actually answer (not the one that’s perpetually silent or sends callers to voicemail). And for the grand finale, pop in a hyperlink to your LinkedIn profile to add another layer to your professional world.

Influencer Marketing Resume

Influencer marketing resume example with 5 years of experience

  • Achievements such as – 44% increase in social media engagement, 7.8K increase in weekly referral traffic, 4% increase in ROI over a quarter, and more – are what potential employers will be excited to see in your influencer marketing resume.

Marketing Coordinator Resume

Marketing coordinator resume example with 15 years of experience

  • Good marketing skills include paid ads, Google Analytics, Salesforce, MS Suite, and organization.
  • Hiring managers use applicant tracking systems (ATS for short) to weed through potential employees. The ATS scans resumes for skills and keywords the employer has marked as important; you’re more likely to get an interview if you have those skills and keywords.
  • As a marketing coordinator, you can include quantifiers like company profit, ROI, team sizes, media campaign success, increases in website traffic, etc.

Marketing Associate Resume

Marketing associate resume example with 8 years of experience

  • Use a  resume checker  or spellcheck system to scan for typos, grammar errors, and punctuation mistakes so you can hand in your resume without worrying.
  • Ensure you make it through ATS by including specific marketing keywords, like “Salesforce,” “paid ads,” and “communication.” Always check your resume against the job description to ensure you’re hitting the mark.

Growth Marketing Manager Resume

Growth marketing manager resume example with 10+ years of experience

  • There are many options to choose from, including business objectives like revenue, sales, and customer growth, or marketing-specific outcomes like retention, website traffic, social media, and digital marketing.
  • Using a  resume template  is a great way to structure and format your content, but if you’re strapped for time, you can use a  resume outline  and add your own stylistic elements as you see fit.

Content Marketing Specialist Resume

Content marketing specialist resume example with 2 years of experience

  • The best way to demonstrate your abilities is by giving hard numbers to quantify your content production. Good examples include:
  • How many posts or blogs you’ve written
  • How much your efforts improved conversion rates, engagement, or other social media KPIs
  • How many new customers your business gained through your efforts
  • Always use the job description to guide what you write; don’t copy the skills and requirements word for word, but do include what you feel is honest. 

Communications & Marketing Specialist Resume

Communications & marketing specialist resume example with 10 years of experience

  • Luckily, there are a series of  resume tips and tricks  you can follow, starting with maximizing your contact header and skipping extraneous content (like a profile picture and extra pages).
  • Marketing campaigns, customer surveys, and targeted emails are all things that demonstrate your knowledge of marketing strategies.

Marketing Specialist Resume

Marketing specialist resume example with 6 years of experience marketing experience

  • Wharton is a top business school, and you’ll be more likely to secure an interview if recruiters see that you’ve learned from the best.

Related resume guides

  • Business Development
  • Digital Marketing
  • Marketing Manager
  • Business Owner

Three peers review job application materials on laptop and tablet

When it comes to writing your resume, remember your primary goal: getting an interview. We’ve written this guide to help you achieve that mission and eventually, get the job.

However, marketers have a wide range of skills and responsibilities, so it can be tough to figure out what to include and what to leave out.

To write a great resume, you need to ensure you’ve done these three things:

  • Formatted your resume properly
  • Included all the sections a hiring manager is looking for
  • Talked about your skills/experience in the right way

To achieve that end, we’ll go over the following information:

  • Marketing resume formatting tips
  • Quantifying the impact of your work experience
  • The skills to include in your “skills” section
  • Customizing your marketing resume for each role you apply to
  • The lowdown on your resume objective
  • Mentioning your education and certifications

resume opening statement for marketing

How to format your marketing resume

When it comes to formatting your resume, there are a few rules you should follow:

  • Keep it to one page. Your resume should be your highlight reel, not an autobiography.
  • Opt for a simple format. This is not the place to use seven fonts and fifteen colors to highlight your creativity.
  • Don’t give the hiring manager a trivial reason to put you in the “no” pile.  Avoid any spelling or grammar errors at all costs!
  • Keep your work experience to short, self-contained bullet points. This makes your resume much more readable.
  • Only include a  resume objective  or  resume summary  if you can customize it for each role you apply to. Real estate is valuable on your resume, so don’t waste it.

resume opening statement for marketing

Talking about your marketing work experience

This is going to be the single biggest factor when the hiring manager is deciding to give you an interview or not. Think of it as the entree at a several-course dinner; it should take up the most space on your resume.

Focus on the quantifiable, tangible impacts of the marketing projects you’ve worked on in the past.  Hiring managers want to be sure the candidates they interview will positively influence their business.

Think about it: would you keep running a paid ad if you had no idea whether it was working or not? Of course not!

Consider these two work experiences. They’re describing the same person in the same job, but one utilizes numbers to describe their impact, while the other doesn’t.

Which do you think is more convincing?

RIGHT – use numbers to describe your impact

Financial Services Company August 2016 – May 2018, New York NY Marketer

  • Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters, resulting in new leads that generated  $11M  in 2017
  • Built a robust brand awareness campaign through conferences and speaking engagements, increasing inbound leads by  6 8%  per year
  • Led the implementation of real-time reporting on marketing expenditures to adjust bid strategy, improving ROI by  31%
  • Exceeded growth targets every quarter by  19%  on average

WRONG – avoid vague statements of impact

  • Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters, resulting in new leads
  • Built a robust brand awareness campaign through conferences and speaking engagements, leading to an increase in inbound leads
  • Led the implementation of real-time reporting on marketing expenditures to adjust bid strategy, leading to ROI improvement
  • Exceeded growth targets every quarter

Which do you think performed better? The reality is, numbers speak louder than words. Numbers also help hiring managers read your resume faster, which is essential when you’re likely competing with 50+ other applicants. 

You can quantify your marketing impact in a wide range of ways. Here are some examples for to help inspire you:

Ways to quantify your impact as a marketer

  • Example: Identified keyword opportunities and created content to generate 21,000 organic users and 432 new leads monthly
  • Example: Launched an email campaign to notify power users of under-utilized features, resulting in $411,000 in incremental revenue
  • Example: Built a culture of A/B testing to improve the lifetime conversion rate of a campaign by 78% 
  • Example: Identified poorly performing external vendors and reduced costs by $110,000 annually while exceeding revenue targets
  • Example: Created ads for each customer segment, resulting in an ROI improvement of 19% relative to generalized ad campaigns
  • Example: Beat quarterly revenue targets by an average of 6% each quarter for the last year and a half

There’s no better way to convince a hiring manager that you deserve an interview than by demonstrating you’ve had a significant, measurable impact in your past marketing roles.

resume opening statement for marketing

Showcase your marketing skills

The hiring process is a mystery, but it doesn’t have to be! Here’s what you need to know about the hiring process after you’ve submitted your resume:

  • Companies use an Automated Tracking System (ATS) to filter out resumes based on certain keywords.
  • The hiring manager or HR manager reviews your resume and determines whether you get an initial interview or not.

But how can you be sure you’ll get past this filter? Simple: include the relevant skills that are mentioned in the  marketing job description , of course!

In your  resume’s skills section , try to include  at least 90 percent technical skills  if you can. ATS filters don’t screen for soft skills like “communication” or “leadership.” Hiring managers like to see soft skills, but to pass the ATS, you will need primarily hard skills.

So what skills should you include? We’ve compiled a list of useful marketing skills that you can include on your resume. Remember,  only include skills you’d be comfortable explaining in an interview .

Skills to include on your marketing resume

  • CRM: Salesforce, Microsoft Dynamics, Pipedrive, HubSpot
  • Web Analytics: Adobe Analytics, Mixpanel, Heap, Google Analytics
  • General Office Administration Tools: Google Sheets/Docs/Slides, Microsoft Excel/Word/PowerPoint
  • Optimization: customer segmentation, attribution modeling, A/B testing
  • Paid Ads: AdWords, LinkedIn, Google Display Network, Facebook
  • Social Media: Instagram, Facebook, LinkedIn, Twitter
  • Email Marketing: ConvertKit, Drip, Mailchimp
  • SEO: keyword research, backlink building, content creation
  • Direct Mail

The skills you include on your resume should vary based on the kind of job you’re seeking. For example, if you’re applying for an organic marketing role, then you’ll expand on your SEO skillset instead of your social media skillset.

For marketers, it’s much more important to be an expert in a few skills than have knowledge of a lot of skills.

A hiring manager would be skeptical of a digital marketer who claims to be an expert in paid ads, social media, SEO, and email marketing. Rather, it’s better to position yourself as an expert in one or two of those areas. 

resume opening statement for marketing

Tailoring your resume for each marketing role

Because “marketing” is such a broad term, you’re much more likely to get an interview if you tailor your resume for each job to which you apply.

Tailoring your resume tells hiring managers that you’re detail-oriented and committed to the company. Remember, you’ll be competing with many other marketers for the role, so take advantage of any opportunity you can to impress the hiring manager.

Start customizing your marketing resume by following these steps:

  • Read the job description thoroughly. As you read it, think of any past experience you’ve held that matches what you’re reading.
  • On the first draft of your resume, list any work experience you have that is related to the role. Include the skills they’re looking for and specific responsibilities.

Let’s walk through a concrete example.

Let’s say the company Qapital is hiring a senior performance marketer. Here are the job responsibilities:

Example marketing job responsibilities

About the Role

As a Senior Performance Marketer, you will help to ensure that our investments in marketing pay off in the form of user and revenue growth. Reporting directly to the Chief Marketing Officer, you will:

  • Own all paid performance marketing channels and serve as a day-to-day steward of the budget.
  • Manage acquisition strategy and execution for paid media across channels.  Continuously improve performance through detailed optimization to meet aggressive campaign goals and objectives. 
  • Build and maintain a test-and-learn culture to determine the most effective channels.
  • Source and manage media agencies, performance marketing agencies, and other external performance marketing partners.
  • Work collaboratively to create and test messaging and creatives for multiple audiences and engagements/channels.
  • Partner closely with media agencies to align on goals, and drive the strategy to get there.
  • Devise innovative ways to drive subscriptions and KPIs. Create a testing agenda for new digital platforms and creatives.  
  • Partner with Analytics, Design, and agencies to track and report acquisition performance.
  • Own budget tracking and forecasting across channels.

Essentially, they’re looking for someone to take ownership of overpaid media and all the responsibilities that come with it, from budgeting to measuring performance. The highlighted keywords and concepts are those you might be able to incorporate into your resume. 

Here’s what your resume might look like if you were applying for this particular role:

Example – customizing your work experience for a given role

  • Onboarded and monitored media agency partners, saving $250,000 by ending contracts with the least-performing partners while hitting revenue targets
  • Led forecasting, budgeting, tracking, and reporting for all paid acquisitions, resulting in new leads that generated $17M in 2017
  • Fostered a culture of testing and learning by encouraging constant optimization of ad strategy, increasing conversation rates by 87%
  • Exceeded growth targets every quarter by 24% on average

As you can see, the work experience has been adjusted to closely match what Qapital wants from their new hire. Doing this will ensure you get past both the initial ATS scan and the hiring manager’s inspection.

resume opening statement for marketing

Your marketing resume objective

Most of the time, you won’t need an objective, but it can be a useful tool for an entry-level candidate. (If you’re a senior-level candidate with at least 10 years of experience, use a  resume summary  instead.) But what exactly  is  an objective?

A  resume objective  expresses your specific interest in the marketing role you’re applying to while highlighting your skills and goals for your future job.

Since your resume is limited on space, you need to should scrutinize everything you include. Our rule of thumb: unless you’re going to customize your resume objective for each role you apply to, leave it out entirely. You want the first thing hiring managers read to be something that significantly improves your chances of getting an interview.

Which of these resume objectives would you prefer as a hiring manager?

WRONG – uninformative resume objective

“Looking to leverage my experience with social media marketing to help grow a customer-centric technology product”

This candidate didn’t bother to customize the resume objective for the specific role. Compare that to this   resume objective:

RIGHT – tailored resume objective

“Looking to leverage my experience with paid customer acquisition in new markets to further Stripe’s mission of making payments accessible to businesses of all sizes as they expand into South America.”

This resume objective clearly demonstrates how the candidate has researched both the role and the company. More than that, they succinctly stated why they’re a great fit for the role. This is the kind of resume objective that’s worth including!

resume opening statement for marketing

Education and certifications

While your education section doesn’t need to be huge, you still need to include it. List the school you went to and the degree(s) you obtained while there. 

If you’re an entry-level candidate or have only a few years of experience, you can include relevant courses and your GPA (if it’s higher than 3.2). However, for more senior-level marketers, your education section should only have the school you went to (and where it was located), the years you were there, and the degree you earned.

Job seeker reviews qualifications and accomplishments to build job application for next role

Get ahead of other job applicants by quantifying your marketing impact on your resume. Can you quantify generated leads in a month, revenue gained from a social media campaign, improved performance from A/B testing, etc.? It’s okay if you can only give an estimate, but seeing numbers on the page not only helps solidify your impact, but they also disrupt the flow of text—meaning the hiring manager reviewing your resume is forced to slow down and look a little closer!

There are so many marketing positions out there, so it’s important to only include skills that are relevant to the job you’re applying for (and, of course, relevant to the skills you honestly have). As a marketing analyst, skills that could make sense for your resume include CRM, A/B testing, social media ads, and SEO strategies. On the other hand, skills for a marketing specialist might be branding, digital and print copywriting, email marketing, and Microsoft and Google Suite.

If you decide to include an objective (you probably don’t need it!), the secret sauce in writing a good one is tailoring it to the company and making it clear why you’re the right fit to meet that company’s challenges or needs addressed in its job description. Here’s an example that hits the mark: Adept and high-speed thinker with 2 years of marketing internship experience and 3 years in office operations. Eager to demonstrate skills in crafting paid advertisements and executing tools, such as Salesforce, MS Suite, and Google Analytics as a marketing assistant at MIXD.

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Cover Letters and Resume Samples

25 Best Resume Opening Statement Examples

Crafting the perfect resume opening statement can set you apart from the competition right from the start. It’s your first opportunity to make a strong impression and capture the attention of hiring managers.

An impactful opening statement is concise, targeted, and highlights your most relevant experiences and skills tailored to the job you are applying for.

In this guide, we have compiled 25 best opening statement examples that are designed to help you start your resume with confidence.

These examples will assist you in crafting compelling resume introductions that allure and engage potential employers.

Opening Statement Examples for Resumes Banner

25 Best Opening Statement Examples for Resumes

1. Enthusiastic professional with a strong work ethic and a commitment to excellence in all tasks completed.

2. Adaptive and versatile with the ability to tackle new challenges and contribute positively in any work environment.

3. Detail-oriented individual with exceptional organizational skills to manage multiple tasks effectively.

4. Proactive team player striving for continuous improvement and collaborative success in all projects.

5. Motivated achiever with a history of exceeding goals and delivering measurable results.

6. Personable and effective communicator skilled in building meaningful professional relationships.

7. Resourceful problem solver who excels at understanding complex issues and implementing effective solutions.

8. Dedicated to professional development and continually seeking opportunities to enhance skills and knowledge.

9. Strategic thinker with a natural talent for planning and implementing initiatives that enhance business performance.

10. Reliable and punctual with a track record of accomplishing tasks on time and with utmost quality.

11. Creative innovator willing to explore new ways to achieve better outcomes in diverse settings.

12. Customer service-focused professional adept at delivering high levels of client satisfaction and loyalty.

13. Goal-oriented with the drive to exceed professional and personal objectives.

14. Analytical thinker with strong critical thinking skills, useful for problem solving and decision making.

15. Quality-driven with a consistent record of upholding and complying with standards and procedures.

16. Energetic and driven ready to bring high levels of enthusiasm to any role.

17. Tech-savvy with a proficiency in various software and technology platforms relevant to modern workplaces.

18. Experienced in conflict resolution , skilled in handling disputes and promoting a harmonious workplace.

19. Culturally competent with the ability to navigate and respect diverse environments and individuals.

20. Organizational expert skilled in managing resources and streamlining operations to boost efficiency.

21. Skilled communicator capable of effectively articulating ideas and adapting messages for various audiences.

22. Results-focused , with a track record of contributing to team outcomes and organizational goals.

23. Dependable team member who can be relied upon to complete projects or tasks reliably and accurately.

24. Flexible professional capable of adapting to evolving industries and learning new roles quickly.

25. Ethical and integrity-driven , ensuring transparency and honesty in all professional dealings.

These versatile introductory statements are designed to provide an adaptable foundation for resumes across various fields, subtly tuned to emphasize reliability, adaptability, and a strong work ethic.

Reader Ratings and Reviews

Below are some of the ratings and reviews from our readers who have found this guide helpful in crafting their resume opening statements:

⭐⭐⭐⭐⭐ – “These examples were exactly what I needed! They helped me create a compelling introduction for my resume.” – Jane D.

⭐⭐⭐⭐⭐ – “Clear and concise. This guide offers an excellent selection of opening statements that can be easily tailored.” – Michael S.

⭐⭐⭐⭐ – “Very useful, but I wish there were more examples for specific job roles.” – Priya R.

⭐⭐⭐⭐⭐ – “Loved the variety of statements. They covered a broad range of skills and professions.” – Ali K.

⭐⭐⭐⭐ – “The opening statements are great, but including a few more industry-specific examples would be even better.” – Carlos F.

⭐⭐⭐⭐⭐ – “This guide made starting my resume so much easier! Highly recommended.” – Sophie M.

⭐⭐⭐⭐⭐ – “Extremely helpful resource. I felt confident about my resume after using these examples.” – Victor L.

⭐⭐⭐⭐ – “Good collection, but a section on how to customize these statements would be useful.” – Emily T.

⭐⭐⭐⭐⭐ – “Fantastic resource! It really helped me stand out in my job application.” – Derek B.

⭐⭐⭐⭐⭐ – “Comprehensive and versatile. It offered exactly what I needed to enhance my resume.” – Laura P.

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27 Great Resume Summary Examples to Get Hired

20 min read · Updated on August 06, 2024

Marsha Hebert

Your resume summary is the first impression you make on potential employers, so it's crucial to get it right

In this article, you'll learn how to write the ultimate resume summary that will grab the attention of recruiters and hiring managers. You'll discover what makes a good summary and what to avoid, as well as how to sell yourself effectively to potential employers.

You may be wondering: what exactly is a resume summary and how do I write one? We'll answer these questions and provide examples of professional summaries for various industries.

By the end of this article, you'll have a comprehensive understanding of what it takes to create a standout resume summary that will help you to land your dream job.

What is a resume summary?

To understand a resume summary, it's important to understand the challenge that good summaries are designed to overcome. Employers who are looking for new hires often need to compare many dozens or even hundreds of resumes to find the best candidates for the job. Few hiring personnel have the time needed to thoroughly examine every single resume that they receive.

Instead, employers typically spend no more than five or six seconds scanning any given resume. If a resume manages to capture their interest in those few seconds, they'll take the time to read it in greater detail. 

However, if your resume doesn't grab their attention, it's likely to be rejected without any further examination. So, the challenge is to find a way to quickly earn the reader's interest and inspire them to read the rest of the document.

That's where your resume summary comes into play. As you'll see from our resume summary examples, a good summary is the resume equivalent of a salesperson's elevator pitch. 

This brief statement should highlight your experience and job title, one or two key skills, and a couple of your most prominent achievements. When your summary is crafted well, it will provide the employer with a quick overview of your potential value as a new hire.

Once you've written your summary, you should place it right after your contact information and resume headline , so that it's the first thing employers see. If you've done your job properly, that summary will be compelling enough to make the reader want to learn more about the type of value you can bring to the job.

How should you start a resume summary?

After your headline, you should include a brief opening statement that summarizes who you are. This statement should be concise and compelling, and it should clearly communicate your unique value proposition. Here are some examples of strong opening statements:

Innovative Marketing Manager with over five years of experience in developing and executing successful campaigns for Fortune 500 companies

Results-driven Sales Executive with a proven track record of exceeding revenue targets and building strong client relationships

Skilled Customer Service Representative with expertise in problem-solving, conflict resolution, and communication

Tips for writing a resume summary

To make sure you get your summary spot on, follow our top tips:

Be specific

When writing a resume summary, it's essential to be specific and quantify your achievements wherever possible. Instead of saying, "Experienced marketing professional," try saying, "Experienced marketing professional with expertise in managing successful social media campaigns, resulting in increases of up to 30% in website traffic."

This provides concrete evidence of your skills and demonstrates your value to potential employers.

Reflect on your career

When it comes to writing a strong resume summary, you should engage in some self-reflection. Before putting pen to paper (or fingers to keyboard), take some time to think about your key skills, experiences, and achievements. This will help you to identify the most important information to include in your summary. Review your past roles, responsibilities, and accomplishments, and think about how they relate to the job you're applying for. Ask yourself:

What have I achieved in my career?

What skills have I developed?

What makes me stand out from other applicants?

Identify your key skills

One of the most important things to include in your resume summary is your key skills. These are the abilities that set you apart from other candidates and demonstrate your value to potential employers. Begin by making a list of your top skills, then prioritize them based on relevance to the job you're applying for.

Highlight your relevant experiences

Next, think about relevant experiences that you can include in your summary. This includes any previous jobs or internships, volunteer work, or extracurricular activities that have given you valuable experience. Consider what you've learned and achieved in each role and how that relates to the job you're applying for.

You should focus on what is most relevant to your target job. Here are some examples:

Proven ability to increase sales revenue by 20% year on year

Expertise in project management and team leadership

Proficient in Adobe Creative Cloud and Microsoft 365

Confident working with a diverse range of clients and stakeholders

Keep it concise

Remember, your resume summary should be concise and to the point. Stick to the most important information and avoid filler words or irrelevant details. A good rule of thumb is to keep your summary to 3-5 sentences.

Use action verbs

When describing your experiences and achievements, use strong action verbs and adverbs to convey a sense of accomplishment and momentum. For example, instead of saying, "Responsible for managing social media accounts," say, "Successfully manages social media accounts."

Quantify your achievements

Wherever possible, use numbers and statistics to quantify your achievements. This provides concrete evidence of your skills and demonstrates your value to potential employers. For example, instead of saying, "Helped to increase sales," say, "Helped to increase sales by 20% in the first year."

Tailor it to the job

Make sure your resume summary is tailored to the job you're applying for. This means highlighting the skills and experiences that are most relevant to the role. Look at the job description and identify the key requirements, and then make sure your summary addresses these points.

Professional resume summary examples

Since there's nothing quite like seeing an example of a great summary, we've compiled twenty-seven great resume summary examples that you can use as inspirational templates for your own perfect resume . Below, you'll find summary examples for a variety of different job roles, including:

Customer Service Representative

Sales Representative

Marketing Manager

Project Manager

Software Developer

Human Resources Manager

Graphic Designer

Registered Nurse

Financial Analyst

Administrative Assistant

Data Entry Clerk 

Business Analyst

Operations Manager 

Mental Health Counselor

High School Teacher

Event Manager

Digital Marketing Manager

Content Marketer

SEO Specialist

Bank Teller

Software Support Specialist

Data Scientist

Dental Assistant

1.     Customer Service Representative resume summary example

"Highly motivated Customer Service Representative with 5 years of experience in delivering service excellence. Skilled in conflict resolution and problem-solving, resulting in a 95% customer satisfaction rate. Proven ability to multitask in fast-paced environments while maintaining accuracy and attention to detail."

Why it works : This summary highlights the candidate's experience and skills while also showcasing their relevant achievements in ensuring customer satisfaction. It mentions how much experience they have and calls out a measurable success.

2.     Sales Representative resume summary example

"Dynamic Sales Representative with a track record of exceeding sales quotas by 20%+. Proficient in consultative sales techniques and relationship building. Exceptional communication and negotiation skills with the ability to close deals."

Why it works : This summary provides a quantifiable achievement to show the candidate's success in their previous sales roles while also highlighting their key skills in relationship building and communication.

3.     Marketing Manager resume summary example

"Strategic Marketing Manager with 7+ years of experience in developing and executing successful marketing campaigns across multiple channels. Skilled in market research and analysis, campaign optimization, and team leadership. Proven track record of driving revenue growth and increasing brand awareness."

Why it works : This summary emphasizes the candidate's experience and leadership skills while also showcasing their ability to drive results through successful marketing campaigns. The candidate has also demonstrated their ability to grow revenues and raise brand awareness.

4.     Project Manager resume summary example

"Accomplished Project Manager, with confidence in leading cross-functional teams and managing project timelines, budgets, and resources. Strong communication and collaboration skills, with the ability to build relationships with stakeholders. Proven track record of delivering projects on time and within budget."

Why it works : This summary highlights the candidate's extensive project management experience and emphasizes their ability to successfully deliver projects while working with multiple stakeholders.

5.     Software Developer resume summary example

"Innovative Software Developer with 5+ years of experience in designing, developing, and implementing complex software applications. Skilled in programming languages including Java, Python, and C++. Demonstrated ability to work collaboratively in Agile environments to deliver high-quality code on time."

Why it works : This job seeker has taken the time to highlight some of the technical skills they possess, while emphasizing their ability to work in Agile environments. They also call attention to the fact that they can take a software development project from design to implementation.

6.     Human Resources Manager resume summary example

"Experienced Human Resources Manager specializing in talent acquisition, employee relations, and performance management. Skilled in developing and implementing HR policies and procedures that align with business objectives and values. Proven track record of building and managing high-performing teams."

Why it works : This summary highlights the candidate's experience in various HR functions and emphasizes their ability to build and manage teams. It also shows that they can perform managerial functions like developing policies and procedures.

7.     Graphic Designer resume summary example

"Creative Graphic Designer with particular expertise in developing and executing visually stunning designs for print and digital media. Proficient in Adobe Creative Cloud, with a focus on typography and layout. Strong communication and collaboration skills, with the ability to work on multiple projects simultaneously."

Why it works : This summary works well because it showcases their technical skills and experience while also emphasizing creativity and an ability to work collaboratively.

8.     Registered Nurse resume summary example

"Compassionate Registered Nurse with over 10 years' experience in providing high-quality patient care. Skilled at patient assessment, medication administration, and treatment plan development. Strong communication and interpersonal skills with the ability to build rapport with patients and their families."

Why it works : This summary emphasizes the candidate's clinical and patient care experience and highlights their key nursing and interpersonal skills.

9.     Financial Analyst resume summary example

“Detail-oriented Financial Analyst with a strong background in financial modeling, data analysis, and forecasting. Combines advanced Excel skills with the ability to create and manage financial reports. Able to work collaboratively with cross-functional teams.”

Why it works : This summary showcases the applicant's specific skills and experience in financial analysis and highlights their proficiency in Excel, a crucial tool for the role.

10.  Administrative Assistant resume summary example

“Skilled Administrative Assistant with 8 years of experience in administrative support and office administration. Resilient, detail-oriented, and able to work under extreme pressure in a team environment. Excellent interpersonal, client management, and interdepartmental liaison skills. Committed to successful management of multiple simultaneous projects, strict adherence to deadline requirements, and accurate maintenance of schedules, meeting obligations, and records.”

Why it works : An Administrative Assistant wears many hats and experiences many challenges. This resume summary covers a lot of ground to demonstrate that the candidate understands those obstacles and knows how to overcome them.

11.  Data Entry Clerk resume summary example

“Task-driven and results-oriented professional with more than 10 years of experience in data entry, project coordination, and customer service. Uses interpersonal skills including effective communication to build rapport and positive relations with customers, gather vital information, and ensure rapid and accurate entry of data into designated software programs.”

Why it works : This resume summary is effective because it gets right to the heart of the job: dealing with customers and entering data into databases. The candidate also emphasizes their results-focused mindset, project skills, and key soft skills.

12.  Business Analyst resume summary example

“Results-driven Business Analyst with a proven record in expanding profitability by 55% in the retail industry.  Confident carrying out data-focused analysis that provides key insights and recommendations for growth strategies. Strong interpersonal and team building skills, innovative approach to problem-solving , and resolute commitment to efficiency and productivity.”

Why it works : Business analysis is all about using data and research to deliver key insights that result in improved operations and greater business success. This summary hits all the right notes as it focuses on key skills, a solutions-oriented mindset, and notable achievements that reflect real value for employers.

13.  Operations Manager resume summary example

“Results-oriented Operations Manager with more than 10 years of supervisory experience in high-level operational environments. Adept at coordinating both large and small teams, outside consultants, and mid-level management personnel. Successfully introduced Lean manufacturing principles that reduced costs by 32% via waste elimination and process revitalization.”

Why it works : This candidate's summary emphasizes key skills that the employer wants to see in any managerial candidate, while also showcasing their knowledge of best operational practices and a commitment to cost reduction.

14.  Mental Health Counselor resume summary example

“Compassionate Mental Health Counselor with more than a decade of experience addressing mental health issues and behavioral concerns. Proven success in both individual and group counseling environments, assisting clients in gaining insight and understanding of their unique conditions. Specialized focus on working with young adults and families, with an emphasis on addressing substance abuse root causes and other social factors involved in mental health.”

Why it works : This resume summary is notable for citing important skills like empathy and compassion. It also focuses attention on the candidate's experience in dealing with common mental health concerns and hints at their preferred approach to assisting patients.

15.  High School Teacher resume summary example

“Dynamic high school teacher with 12 years of experience developing approved curricula for more than 500 students in grades 9-12. Proven track record of helping students to achieve a 98% passing rate in both Western Civilization and World History instruction. Actively engaged in every aspect of education, at the district, local, and parent-teacher level.”

Why it works : This candidate's resume summary highlights their vast experience, while illustrating their success in ensuring that their students learn what they need to know to pass the class. They also demonstrate their commitment to the educational process by highlighting their involvement in every area of education.

16.  Accountant resume summary example

“Diligent and detail-oriented CPA with seven years of experience in accounting, process improvement, and problem-solving. Skilled at identifying inefficiencies and using reporting to offer insights that can guide employers to better practices and greater profitability. At XYZ Corp., identified labor usage inefficiency that motivated management to introduce new scheduling that eliminated $300,000 in labor waste.”

Why it works : In addition to highlighting a wide range of valuable skills, this candidate also focused on a quantifiable achievement that illustrates real value. This type of summary would certainly capture a hiring manager's attention and make them want to read more!

17.  Event Manager resume summary example

“Resilient and creative Event Manager with 6 years of corporate experience. Detail-oriented perfectionist with experience in project management, team leadership, and customer relations. Successfully organized and executed more than 40 major business conferences, hosting thousands of guests. Major clients have included three Fortune 500 firms with multi-million-dollar event budgets.

Why it works : As Event Managers go, this one has certainly made the rounds. That summary of achievements highlights their ability to manage even large-scale events, dealing with every aspect of the project. How could a serious hiring manager not want to learn more about this candidate?

18.  IT Manager resume summary example

“Dedicated IT Manager with significant experience in an innovative and growing tech firm. Skilled leader with experience in systems analysis, database architecture, problem-solving, and troubleshooting. Superior client satisfaction rate of more than 99%. Created and implemented IT troubleshooting process that reduced internal client service time by 30%.”

Why it works : This IT professional focuses attention on their key leadership skills , while also mentioning the hard skills that any hiring manager is likely to be looking for. There's also a nice nod to their history of satisfying clients, as well as a notable and measurable achievement.

19.  Product Designer resume summary example

“Innovative Design Engineer with 5 years of experience in the development of products and packages. Skilled in market research, brand development and alignment, and design elements. Led team of seventeen Designers in the creation of industrial products that yielded $20 million in sales in the first month after launch.”

Why it works : This resume summary uses some important keywords, action verbs, and descriptive language to describe the candidate's key skills and experiences. It also cites an impressive product design achievement, along with real numbers that showcase value.

20.  Content Marketer resume summary example

“Creative marketing professional with 7 years' experience as a Content Marketer. Skilled writer who understands how written communication empowers business growth and expansion. Expertise in development of compelling content that drives activities across multiple media channels. Adaptable , detail-oriented, and focused on a brand-building approach to content strategy that drives real results. Developed a cross-platform content strategy that boosted sales conversion rates by 37%.

Why it works : This Content Marketer focuses on their key skills and keen insights into how content impacts business profitability. They even included a measurable result that demonstrates their focus on adding value to their employer's bottom line.

21.  SEO Specialist resume summary example

“Results-focused SEO expert with 6 years of experience in keyword mastery, the promotion of sustainable content, and growing organic website search engine rankings. Proven track record of SEO success, using content development and link outreach to expand website traffic activity from 10,000 daily visitors to more than 2,000,000 per year.”

Why it works : Many hiring managers may not fully understand SEO, but they will understand the need to get more eyes on their digital content. This candidate speaks to that need by focusing on website rankings, content, and overall web traffic - while including a quantifiable achievement that demonstrates their ability to make things happen.

22.  Copywriter resume summary example

“Website Copywriter with 5 years of experience in developing content that creates real conversions. Cross-channel expertise including website content, advertising, newsletters, press releases, email, and podcast / video scripts. Proven track record of increasing social traffic by 36% and driving a 22% boost in landing page conversions.”

Why it works : This candidate's summary is focused not only on the type of things they write, but how those content pieces directly contribute to the company's online presence and sales conversion rate. This illustrates the writer's understanding of how their work aligns with their employer's business needs and goals.

23.  Bank Teller resume summary example

“Empathetic and personable Bank Teller with more than 4 years of experience in client interactions at First Bank. Detail-oriented customer management approach, focused on superior customer experiences and client retention. Strict adherence to bank policy, including safety deposit guidelines, customer account security, and due diligence. Efficiently and effectively processed more than 200 client account interactions each day.”

Why it works : For a Bank Teller, much of the role's value lies in the employee's ability to serve as the face of the branch. This summary is effective because it showcases the Teller's knowledge of bank procedures, while also highlighting their commitment to creating an excellent customer experience.

24.  Software Support Specialist resume summary example

“Problem-solving Software Support Specialist with 8 years of experience in customer-facing user assistance. Provided key problem resolution services for hundreds of customers, with a focus on maximizing their satisfaction with the company to increase loyalty and retention. Experienced in both customer and B2B interactions, with a specialized talent for explaining technical problems in language that is easily understood by the average layperson.”

Why it works : This resume summary focuses not only on the candidate's specialized skills in solving computer issues, but also highlights their ability to simplify their explanations to customers.

25.  Data Scientist resume summary example

“Committed Data Scientist focused on analytical insights that can drive company growth and development. More than eight years of experience providing data-driven analysis to Fortune 500 executives, based on comprehensive statistical models and detailed historical data patterns. Successfully provided insights and recommendations used to increase company profits by 32% over a two-year period.”

Why it works : Data science may not seem like the most exciting field, but hiring managers are always on the hunt for candidates who understand why data matters. This candidate's focus on providing insights that can translate into real value for the employer is something that is likely to earn a hiring manager's interest.

26.  Dental Assistant resume summary example

“Dental Assistant with 5 years of experience with patient preparation, processing, and administrative support. Keen attention to detail and a commitment to dental health and aesthetics. Skilled in dental impressions, hands-on assistance during procedures, x-rays, and record maintenance. Fully committed to developing rapport with patients that creates a welcoming environment and a joyful experience.”

Why it works : This candidate's resume summary not only highlights key Dental Assistant requirements, but also conveys their personal approach to teamwork and patient care.

27.  Architect resume summary example

“Creative Architect experienced in high-end architectural design and development oversight. Ten years of proven success in creating sustainable designs that earn rave reviews and commendations from clients. Skilled in adapting to new challenges and working under pressure to achieve every client's vision. Consistently produces designs and project plans that come in on time and under budget, at 10%-30% less cost than industry competitors.”

Why it works : In this summary, the candidate highlights key skills that employers will want to see, while also emphasizing quantifiable results that demonstrate competitive value for the employer. They also showcase their ability to not only design architectural structures but to do so with a conscious awareness of critical factors like budgetary concerns, deadlines, sustainability and market competition.

Bonus: how to write a resume summary if you have no experience

Of course, it's also important to know how to write a resume summary if you have no experience. Here's a quick resume summary example that you can adapt if you are just entering the job market:

“Recent Marketing graduate, seeking an entry-level position to kickstart a career in the field. Demonstrated strong leadership and teamwork skills gained through involvement in various extracurricular activities, including volunteering at local events and leading group projects. Proficient in Microsoft 365 and Adobe Creative Cloud. Passionate about using marketing strategies to create engaging content and drive brand awareness.”

Why it works: This summary works because it highlights the candidate's relevant hard and soft skills and qualifications, even though they don't have direct career experience. The use of action words such as "demonstrated" and "proficient" shows the candidate's confidence in their abilities, which can be attractive to potential employers, showcasing the candidate's potential for success in an entry-level marketing role.

Key takeaways

A well-written resume summary can make a significant impact on a job application. A good summary should highlight relevant skills and experiences, use clear and concise language, and avoid unnecessary information. Feel free to customize any of the resume summary examples we've provided to help ensure that your resume captures the attention of potential employers.

We know it can be difficult to condense a whole career full of skills and achievements into a paragraph of only a few sentences. If you're unsure about the document you've crafted, why not send it for a free resume review by our team of expert resume writers? 

Recommended reading:

Ask Amanda: How Are a Resume Objective and a Resume Summary Different?

How to Write a Standout Career Summary

Business Acumen: What It Is and How You Can Showcase It On Your Resume

Related Articles:

Do Hiring Managers Actually Read Cover Letters?

How to Create a Resume With No Education

Why You Lose When You Lie on Your Resume: Learning From Mina Chang

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How to Write a Marketing Resume Hiring Managers Will Notice [Free 2023 Templates + Samples]

Lindsay Kolowich Cox

Published: January 11, 2023

As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume will only strengthen your position in the job market.

Marketer having their marketing resume reviewed by a hiring team

It's ironic, but many marketers have a hard time selling themselves. Turning the spotlight inward is difficult, but this is a skill all marketers need to perfect if they want to grow in their careers.

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In this article, we'll show you both new-aged and tried-and-true methods for building the perfect resume. You'll find resume templates and examples that have worked for our team here at HubSpot and folks in successful careers at other companies.

resume opening statement for marketing

12 Free Customizable Resume Templates

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Qualities of a Great Marketing Resume

  • Neatly formatted layout
  • Well-written descriptions
  • Accurate dates, locations, and titles
  • Appropriate length-to-experience ratio
  • Free of grammatical errors and typos
  • Submitted in PDF format

A great marketing resume should be well-written, neatly formatted, and have an appropriate length-to-experience ratio. It should contain details of your employment and education as well as your unique value proposition.

Plus, depending on the company and the job, you can also add skills, certifications, and other sections to your marketing resume.

How long should my marketing resume be?

While there's much debate about whether a resume should be one or two pages long, it really depends on how much experience you have. If you have under five years of experience, one page should work fine. Even if you have several jobs or have worked at different companies, you should be able to consolidate the marketing-specific experience onto a page and omit any roles that are not transferable.

Once you approach six or more years of marketing experience, it's alright to have a resume of two pages. Beyond eight years of marketing experience, you're likely aiming for a leadership role or a complex independent contributor role where a wealth of experience both inside and outside of marketing is valuable. In this case, use your best judgment to determine the length of your resume as it may be longer than two pages.

To figure out how long your resume should be, consider the following:

  • Are all of the bullet points on my resume relevant to the job description?
  • Does my summary paragraph (if applicable) communicate actionable skills?
  • Could my summary be shorter and communicate the same information?
  • Is there any redundant information on my resume?
  • Can I remove any bullet points and mention this information in a cover letter?
  • Can I remove any bullet points and mention this information in an interview?

With these tips in mind, let's start crafting your marketing resume.

How to Write a Marketing Resume

If you're a marketer whose resume could use a refresh, don't worry. With just a few resources and some actionable tips from hiring managers themselves, we'll help you create a truly impressive marketing resume that's sure to stand out to recruiters.

1. Start with a marketing resume template.

To make things easy and increase your effectiveness, don't start from scratch. Resume templates give you a starting place for layout and formatting as well as inspiration for what to include.

Featured Resource: 12 Free Resume Templates

resume templates

Download 12 free designed, formatted, and customizable resume templates here . Take a look at them, and then use the advice below to customize your resume and make it rise above the rest in the stack.

Alternatively, there are resume builder tools out there that can help as well.

2. Know your target audience.

You'd never start a marketing campaign without knowing who you want to reach, right? That’s because once you know your target audience, it's easier for the other decisions to fall into place.

The same logic applies to your resume. If you know who will read it and what's important to them, you can shape your message accordingly. To do this, you need to think about the type of job and company you're hoping to work for.

Ask yourself questions like:

  • Is the job purely inbound marketing, or will it require outbound work?
  • Will you be a specialist or a generalist?
  • Who is the employer — an agency with a buzzing digital marketing team in place already, or a small company looking to leverage the power of social media to grow their sales? Or maybe it's a marketing department within a large and established corporation?

Once you've outlined what's most important to the company and job you're applying for, you can carefully target your resume to them. You'll know what skills or traits to highlight, what keywords to use, and which parts of your background will be most interesting to the hiring manager. (For clues about which skills different marketing roles typically require, read this blog post on marketing job descriptions . You can borrow phrasing from those for your own resume.)

3. Define your unique value proposition.

You have a unique blend of skills, characteristics, and experiences that make you different from every marketer. To create a truly effective resume, you need to define exactly what this unique blend is — we'll call this your value proposition .

To develop your own value proposition, think about what separates you from other marketers. Is it your in-depth knowledge of marketing analytics? Your ability to write irresistible headlines? Perhaps it's your talent for creating compelling videos? Or maybe you have an impressive record of using social media to drive sales growth? Whatever it is, you can use it to set your resume apart from the crowd.

To a large extent, your value proposition depends on the type of positions and companies you're targeting. Large and small companies often look for completely different skill sets, as do companies in different industries. So as you think about what makes you uniquely valuable, and how that aligns with the jobs you're applying to.

4. Describe impact, not features.

One of the oldest copywriting tricks in the book is FAB (features, advantages, benefits).

By selling benefits over features, you're better able to resonate with your audience because you're actually painting a picture of what life will be like with the product or service.

The same goes for your resume.

When writing your resume copy , summarizing your experience, or formulating your objective, don't simply rely on what you've done. Instead of creating a list of duties (features) under each role, outline your accomplishments (benefits). These provide a clearer picture of who they're hiring if they choose you.

For example, instead of "Monitored SEO campaigns," the following makes a much stronger statement: "Increased organic traffic by 56% in one quarter."

As a result, the hiring manager is challenged to wonder, "What would life look like if we benefited from this impact?"

5. Determine your messaging strategy.

It’s crucial to determine your messaging strategy — before you write a single word of your resume. That's what you do when you're running a marketing campaign, isn't it? Here are some of the things to think about:

  • What is the best structure for your resume in order to highlight your value proposition?
  • Which keywords will your ideal employer be looking for?
  • How can you give real-world examples of your value proposition in action? (Think about campaigns you've run, social media successes, ideas you developed, etc.)
  • What is the best layout and design to reinforce your message?

All these decisions should be made before you start writing, and they should all be made with your target audience in mind. That way you can be sure that when potential employers read your resume, it will immediately strike a chord.

6. Don't overcomplicate things.

Just like the marketing adage says, "A confused mind says no."

The best way to convey an idea is... simply. Even when the topic is complex.

With this in mind, consider what message you want to send and keep the copy clear and concise to support it.

Use the layout of your resume to help in this endeavor, and don't be afraid to trim any unnecessary bits.

7. Make sure your resume gets seen.

If you don't already have a connection at the company you're applying to, you'll most likely need to apply through an applicant tracking system. This process is what makes it so critical to upload it in a format that allows all recipients to read it as intended, like a PDF. That way, none of the original formatting or spacing is lost in translation, making it really difficult to read from a recruiter's perspective. Although they'll still have access to your resume, confusing formatting might distract them from the content.

Once you send in your resume, the computer service will scan it for relevant keywords that have been programmed in advance by the recruiter. Then, the system will recommend you or pass, depending on how many keywords and phrases are included in your resume that match what the recruiter's looking for.

Don't worry: Even if your resume is passed, it doesn't mean your resume won't ever get seen by a real human. But it's best not to rely on that. Instead, think about which keywords the recruiter will be looking for by making a note of all of the skills you have that are relevant to the job description. Then use those keywords in your resume before you submit it.

The keywords you include might be the names of the social media sites you use, analytics or CRM systems you know, and software programs or SaaS systems you’re familiar with. Make sure you've included these terms as seamlessly as possible throughout your resume (where relevant), and add any outliers at the very bottom under a "Technical Skills" or "Digital Marketing Skills" section.

Marketing Resume Best Practices

  • Keep it brief.
  • Use simple formatting.
  • Pay attention to the quality of your writing.
  • Include your location. Highlight your education intentionally.
  • Be consistent with company names and job titles.
  • Include enough bullet points in each section.
  • Don't forget to add your dates of employment.
  • Consider adding interests and hobbies.
  • Let your personality and character shine.

Sure, computers may be used in the initial screening process, but it's humans — with real feelings, pet peeves, hobbies, relationships, experiences, and backgrounds — who are ultimately reading and evaluating our resumes.

They're also the ones who get annoyed when we don't put our employment record in chronological order; who just don't feel like reading paragraph-long job descriptions; and who get excited when you went to the same college as them. So to get a sense of what really matters on a marketing resume, I asked some hiring experts what they actually care about when they scan resumes, and here's the inside scoop on the tips they shared with me. (By the way, don't miss out on what they said about cover letters at the end.)

1. Keep it brief.

Limit your resumes to one page if you can. It takes hiring managers six seconds to decide whether they like your resume or not. If they do, they'll keep reading. If they don't... well, it's on to the next. So, chances are, they won't even get to page two.

In some cases, bleeding onto another page is OK, especially if you have a lot of really relevant experience. But if you have to do that, just don't exceed two pages. Remember, recruiters can always look at your LinkedIn profile for the full story. (Because you've completed your profile on LinkedIn, right? )

2. Use simple formatting.

Formatting speaks to the way candidates collect their thoughts and organize their ideas. As HubSpot's VP of Sales Productivity and Enablement Andrew Quinn explains it, "A candidate's resume is their ad to me. How are they structuring this ad so I get a clear picture of what they're capable of?"

There's a fine line, though. You have to strike a balance between making your resume stand out and keeping the formatting consistent.

Below is an example resume with great formatting that's easy to read. If you like the format and want to use it as your own, you can find it among our free downloadable resume templates here.

marketing resume template with great formatting

Simply put, infographics are hard to understand. Creativity is encouraged when applying for design roles, but use your portfolio to let that skill shine. Plus, you'll have a lot more wiggle room to show off your talents outside of a static medium like a PDF version of your resume.

Below is an example of a creative format that's still easy to read and understand. It was made using the Apple desktop app iWork Pages , which can be exported as a PDF so none of that beautiful formatting gets messed up in translation.

marketing resume with creative format

"Formatting, spelling, syntax, and structure are all evidence of attention to detail," Quinn told me. "This is important for any job, but especially if you're applying to a job where attention to detail matters." If you're applying for a writing position, this is even more important.

4. Include your location.

When it comes to location, hiring managers want to know if you'll need to relocate. If you already live near the company's office, great! If you would need to relocate, then there are more options both you and the hiring team will need to think through. Hiring managers can't legally ask you directly where you live — but omitting your location may raise eyebrows. Even P.O. boxes could be concerning.

If you do need to relocate, you should still include your current, out-of-town city and state on your resume, but be prepared to answer relocation status questions in an interview. If the company doesn't offer relocation packages or remote options, will you be able to afford to take the job and move anyway?

If not, you're better off applying for roles in your area, roles that mention relocation assistance on the application, or roles that are remote-friendly.

5. Highlight your education intentionally.

Which is more important: Where you went to school, or what you studied?

It depends on the job you’re applying for and the level of the role within the company.

In most cases, your degree should make sense for the role. Hiring managers are looking for the tie-in; what's relevant about what a candidate's done in school. That doesn't mean only marketing majors can apply to marketing jobs — marketing teams might hire someone who came out of creative studies like liberal arts, graphic design, or writing. An engineering team, on the other hand, probably won't hire someone without a computer science degree.

marketing resume education section

Three to five years after college or graduate school graduation, you can move your "Education" section to the bottom of your resume — unless you connected with someone through an alumni network or if you know an executive there who also went to your school.

The same thing applies if you haven't completed your degree. Basha Coleman , Historical Optimization Marketing Manager at HubSpot adds, "Not every job requires a degree these days. Relevant work experience and transferable skills are just as valuable. Focus on highlighting your experience so the hiring team can see your expertise."

Want to take your marketing education to the next level and make your resume even more appealing to potential employers? Become a certified inbound marketing professional with HubSpot's free marketing certification .

6. Be consistent with company names and job titles.

Hiring managers will look at where you've worked before (do they recognize the company names or know anyone who works there?) and your titles at those companies.

"If you're applying for a sales position at a software company like HubSpot, we're looking for experience selling software," David Fernandez , former Recruiting Team Lead at HubSpot, told me. "If you're applying for a services position, we're looking for customer-facing experience."

example of a marketing resume

7. Include enough bullet points in each section.

Each position you've had should be accompanied by no more than five to six bullet points. Remember, these hiring managers are scanning your resumes really quickly, so you want to make it easy for them to find and digest the relevant information by consolidating the most important points and putting them first. Paragraphs are a big no-no.

Luckily, you work in a profession where everything can be measured and analyzed, which means it's relatively easy to tell an impressive story of success. Think about all the ways your work can be quantified through hard data and then fill your resume with action-packed bullet points that convey the value you've added.

Focus on accomplishments first before responsibilities and duties. If you had a senior management role, include the number of people you managed. If you built a program from the ground up, call that out.

Also, include goals and metrics that hiring managers can use to compare you against other candidates, and make sure those metrics make sense so you don't confuse the hiring manager. Run the metrics by a family member. I'm serious. If they make sense to them, then they're all set. If not, then you weren't clear enough and you need to tweak the language.

Examples might be increasing social media engagement, improving SEO ROI, driving increased web traffic, reducing bounce rates, boosting landing page conversions, etc. Once you have a list of your results, choose the best four or five and turn these into bullet points like these:

  • Drove 37% improvement in newsletter clickthrough rates by rewriting sales copy.
  • Grew ecommerce sales 23% in just 6 months by redesigning and A/B testing all landing pages.

8. Don't forget to add your dates of employment.

Job hopping isn't the red flag it once was. These days, switching jobs is not only necessary for career growth but it's often cited as one of the fastest ways to grow financially, too.

So don't be afraid to list several back-to-back stints at different companies in a short period of time. As long as you've included your achievements in each role, you're golden.

If you took longer than six months off of work, explain the gap on your resume . If it's something like teaching or the Peace Corps that you can describe like a job, then you can insert it into your resume just as you would any other position:

example resume with peace corps as a position

9. Consider adding interests and hobbies.

Character is something hiring teams are constantly on the lookout for in the candidates they interview and hire. Although character is easily picked up on in person, it's not impossible to get an impression of a person's character from their resume.

To showcase character in a one-way document, Editor in Chief of LinkedIn's Marketing Solutions Blog, Tequia Burt , encourages candidates to be confident in their ability to do the work they're applying for. She adds, "Take pride in what you do. Don't focus on how others will perceive you. Show them how you perceive yourself."

Burt continues, "Be real. Be yourself. Be the best at what you do and let that shine through in your resume." The perfect way to do this is by sharing interests and hobbies.

10. Let your personality and character shine.

Whether you should include interests and hobbies on your resume depends on the company culture and the job. If you're applying for a creative role, hobbies like photography and painting could be interesting to an employer. If you're hiring for an accounting role, then a hobby like skydiving wouldn't be good to include — hiring managers might categorize you as a risk-taker, and do they really want a risk-taker managing their money?

"Think about the conclusions someone could draw from your hobbies relative to the role you're hiring for," Quinn advises. "Do they enhance or detract from the image you're trying to convey? If you know the culture embraces unique individuals that have a broad background and set of interests, then it could be useful information. But conservative organizations probably don't care what you do in your free time — in fact, they could interpret outside hobbies as distractions."

Companies with cultures like HubSpot's want their employees to have some personality and invest in outside interests. So if you're applying to join that kind of culture, an "Interests" or "Hobbies" section could benefit you.

Before including or omitting this section on your resume, gain some intelligence about the company’s environment and culture. (And check out HubSpot's culture code if you haven't already.)

Outdated Resume Practices

Once you've created your resume, you should double check it for errors, mistakes, clarity, or inaccuracies. Use this checklist to ensure your resume presents you and your experience in the best light to marketing recruiters and hiring managers.

1. Using personal statements and objectives.

In fact, we recommend skipping these altogether. Frankly, they're irrelevant. I've spoken with HubSpot recruiters about numerous times where candidates put the name of another local company on there — huge mistake.

Instead, replace it with a "Skills" or "Key Skills" section at the top of your resume, in column format, that highlights the top six to nine skills applicable to the role you’re applying for. Be sure to change these skills for each job and use the job description as a guideline.

Don't plagiarize the job description by any means, but you can pull out key phrases. For example, in the example below, one of the listed skills is "Deep understanding of the consumer lifecycle." That's because the job description asked for exactly that: a deep understanding of the consumer lifecycle and customer journey.

Skills section on a resume

2. Sending an editable file.

This is a big no-no for any industry, but especially marketing. Sending an editable resume file carries many risks:

  • It could lose its formatting, making it difficult to read.
  • It could accidentally be edited or have content deleted.
  • It requires the recruiter to make a few extra clicks to open and download the file.

Instead, submit your resume as a PDF anytime someone asks to see it or when you're applying for a role. Your resume is your professional reputation on paper, so be sure you're the only one who can change it.

3. Submitting a cover letter.

Cover letters vary in importance, depending on the industry or company to which you are applying. Many companies that require you to write a cover letter will read it, but they'll focus mostly on your resume.

With this in mind, it's best practice to draft a cover letter just in case. And you don't need to create one from scratch for each role. Basha Coleman suggests creating a cover letter template. "This can be the base of your cover letter, but it still gives you enough room to customize. That way, you don't feel as overwhelmed when you realize the job description requires a cover letter."

Here's the cover letter template she created as a new marketer applying to roles in her first few years after college:

Marketing Cover Letter Example: Basha Coleman

Make it your own: Use a simple resume format, 10-12pt font size for the body copy, and use actionable statements with quantitative wins.

2. Andrea Fitzgerald

Marketing Resume Examples: Andrea Fitzgerald

Make it your own: If you have 6+ years of experience or are applying to a leadership role, go in-depth about your related experience (even if it means using two pages).

It's Just Like Marketing

As a marketer, you have a talent for communication and a solid understanding of what makes people buy. The good news is that by applying this knowledge to your own resume, you can easily stand out from the crowd.

Editor's note: This post was originally published in July 2018 and has been updated for comprehensiveness.

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How To Craft The Opening Statement Of Your Resume

How To Craft The Opening Statement Of Your Resume

The most precious piece of real estate in your entire resume is the top of the first page. At the cursory glance, this is the area that is going to get the most attention. And there are some things you can do to make that most of that – or get your resume tossed in the “not interested” pile.

Related: Boring Old Resume Objective Vs. Branding Statement

Here's a quick checklist of things NOT to do when crafting the opening statement of your resume:

1. Don’t Generalize

2. don’t write an opening statement over six lines deep, 3. don’t speak in first person or past tense.

  • 6 Reasons Why Your Resume Isn't Getting A Response ›
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11 Ways To Enjoy Summer When You’re Working A Full-Time Job

There you are: sitting on the beach, covered in sunscreen, reading your favorite book, drinking your favorite drink under the cool shade of an umbrella. Life doesn't get any better than this. Suddenly, a door slams, a phone rings, a printer turns on. You jolt back into consciousness. You're at work, sitting in your cubicle, without even a hint of sunshine streaming in from outside.

When you're working a full-time job, finding time to enjoy the warm, bright summer weather can be a challenge. This is especially true for young professionals , as many of them are used to having summers off (or, at the very least, having a flexible summer schedule). But there's no need to feel trapped behind your cubicle walls. Go out and enjoy summer!

Here are a few tips for making the most of your summer while working full time.

1. Grab Some Foldable Chairs

Keep a couple of foldable camping chairs at the office so you and a co-worker can catch some rays during lunch—whether it's in the park or the parking lot.

2. Keep A Beach Bag In Your Car​

Keep a bag full of summer supplies for your favorite summer activities . Having a bag (or, in my case, a backseat) full of towels, sunscreen, and swimwear keeps you prepared for anything. Friends hitting up the pool after work? You're covered. Once the clock strikes five, you can head to your destination of choice immediately.

3. Plan An Office Outing

Plan an office field trip to the beach, the park, or the pool. Just do something fun so your brain can recharge and refresh!

4. Organize Group Walks

Get a bunch of co-workers together and go on regular walks around town during lunch. (Or you could suggest a quick jaunt over to the ice cream shop.) This is a great way to get some fresh air, sunshine, and exercise.

5. Eat Lunch At The Park

When you find yourself eating out, hit up places with a deck, porch, or patio of some sort. Obviously, eating out every day isn't really a feasible option for most of us, so look into alternative ideas as well. Pack a lunch and hit the park for your own little picnic.

6. Organize Office Sports

Whether it's setting up an official office sports team or just hanging out with your colleagues a few times a week, playing sports is a great way to get out and enjoy the weather. Have a field nearby? Try setting up some slow-pitch softball games. Or see if you can get a basketball hoop for the office so you and a few co-workers can shoot some hoops at lunch.

7. Join A Professional Group

During the summer, professional networking groups often have fun events like harbor cruises, pub crawls, and outdoor mixers. Find a professional group in your area and make networking fun this summer.

8. Have An Office BBQ

Get your grill on! Talk to your boss about setting up an office BBQ. Ask everyone to contribute their favorite dish, side, or drink. Fire up the grill and relax! Hey, it's summer after all.

9. Wake Up Early

Yes, yes, I know...waking up early is an incredibly painful and unbearable experience for some of us, but waking up even an hour earlier has its benefits—especially in the summer. Go for a morning run, putter around in the garden, or watch the sunrise with a loved one. Talk about starting the day off right!

10. Strategically Use Your Time Off

Strategically use your vacation days around holidays. This way, you can make a potentially long weekend longer without having to use too much of your precious vacation time . Half days are also pretty awesome. It's amazing how much you can do with four extra hours! If you want an early weekend but don't want to burn up your vacation days too quickly, try taking a half day on a Friday instead of using a full day off.

11. Bike To Work

If you're one of the lucky few who live within walking or biking distance of work, take advantage of it! Not only will you get plenty of fresh air, but you'll also save money on gas, which is always a plus!

There are plenty of easy ways to enjoy summer when you work a full-time job. So this summer, try out a few of these ideas and make the most of the sunshine and warm weather—while they're still around!

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Rethinking Resume Opening Statements: Opt for a Professional Summary

Kayte Grady

3 key takeaways

  • What a resume opening statement is
  • Why there's a more effective, impactful alternative
  • How to use the free Teal AI Resume Builder to create a more compelling resume opening statement

Are you feeling stuck writing your opening statement for a resume? Well, don't get discouraged just yet.

Your resume opening statement is meant to drive the reader to dig deep into your qualifications. And while it's one of the first impressions a potential employer has of you, that doesn't mean you need to dedicate a significant amount of time and energy to crafting a professional profile that covers all of your extensive experience, specific goals, personal interests, and career dreams.

In fact, did you know there might be a better way to start your resume and grab attention than with an opening statement? One that emphasizes your best skills and strengths and differentiates you from other job candidates in a way that's only relevant to the role you're applying for?

What is a resume opening statement?

A traditional resume opening statement is a short paragraph or several bullet points near the top of your resume used to provide a concise overview of your skills, qualifications, and career goals. It's a personal statement with the exclusive purpose of catching the attention of potential employers to make a positive first impression. 

A resume opening statement usually includes some combination of your:

1. Professional job title

2. Years of experience

3. Educational background

4. Key skills

5. Notable achievements

6. Career goals

As an example, a resume opening statement would look something like this: 

resume opening statement for marketing

Two other types of commonly used resume openers are resume introductions and resume objectives . 

Resume introductions focus on your overall profile as a high-level overview of your background, and they read similarly to the example below. 

resume opening statement for marketing

Finally, a resume objective or resume objective statement focuses exclusively on your career goals and briefly describes what you hope to achieve in your next role. It often includes information about why you applied to a position and outlines what you're looking for, like this resume objective statement:

resume opening statement for marketing

Try Teal's Resume Summary Generator to write a tailored, position-specific summary in a matter of seconds.

The case against a traditional opening statement

The resume opening statement, resume objective, or resume introduction has been a standard piece of the job application puzzle for years. But a common misconception is that they should include your career goals, overall application objective, or less tangible skills—limiting their effectiveness.

Talking about your career goals as a resume objective before  the reader knows all of the great things you're capable of doing in the role you're applying for does little to differentiate you from other candidates. 

The modern resume objective is to prioritize a concise and impactful format that quickly highlights your relevant qualifications and achievement-based bullets. In fact, your entire resume should only be one page long (possibly two if you have over ten years of experience). Hiring managers often prefer to see a clear demonstration of skills and experiences that align with the specific job requirements they are applying for.

So, what makes a good opening statement for a resume in today's market? 

A professional summary. 

A better alternative: the professional summary 

A good opening statement for a resume in today's modern job market is a professional resume summary .

"From an intentionality perspective, professional summaries are like a trailer for a movie. It's supposed to excite you and hook you into reading the rest of the document. Tactically, this is where you've got to be a good writer and hook in the reader.  I don't think a company really cares what you want to do in your career or where you want to take it. What a company wants to hear is how you can help them; how your credentials, your ability, and your experience are of value to them. So I see it as a strategic play on the resume. To make that compelling and concise pitch for why they should continue to read the rest of the document." - Teal CEO and Founder, Dave Fano

A professional summary is concise, targeted, and showcases your unique value proposition—without any unnecessary details. It serves as a brief introduction to who you are  as a professional . By moving away from the traditional opening statement and embracing a more tailored and impactful approach, you can better position yourself for success in a competitive job market.

What can you do? Where have you had an impact? Where do you excel? Resume opening statement examples like the professional summary only highlight relevant skills, experience with metrics (if possible), and notable accomplishments that are tailored to the role you're applying for. 

And by incorporating keywords from the job description or industry-specific language, using a professional summary as your resume opening statement can demonstrate your expertise and understanding of the role—increasing your chances of grabbing the hiring manager's or prospective employer's attention.

For example, if you're applying for the role of human resources director, your successful team management skills with a 96% retention rate are relevant to the role because it's considered a higher level and often requires previous management experience. However, your goal or dream job of becoming a VP of human resources within the next seven years isn't considered relevant to the director position.

"I like to think of professional summaries like an 'About the Author' section in a book. A professional summary statement gives a basic overview of who you are and what you've done. It draws attention to the rest of your resume, which highlights your physical work experience, and uses bullet points to go in-depth to support that professional summary." - Tech Recruiter, Leah Dillon

How to write a strong professional summary statement

To help provide a solid understanding of why a professional summary is the best option for your resume summary statement, let's break down the practical steps for how to write a good opening statement for a resume using a professional summary format.

Step 1: Review the job requirements:

Before you craft a professional summary for a specific job application, start by carefully reviewing the job description or job posting and the requirements of the position you're applying for. Identify the key hard skills and soft skills, experiences, and attributes your future employer is looking for.

Step 2: Identify your unique selling points.

Reflect on your qualifications and experiences. Determine your unique selling points that align with the job requirements. These could be specific skills, metric-based bullets, industry expertise, or personal qualities that differentiate you from other candidates. How are you the candidate that's the best choice to fill this role? You can also leverage ChatGPT resume prompts to summarize and synthesize your information.

Step 3: Craft a concise, professional summary opening statement.

Begin your professional summary with a concise opening statement that grabs the reader's attention. Use strong action verbs and impactful language to highlight your career focus and value proposition. For example, "ROI-Focused Digital Marketing Specialist with seven years of experience implementing data-driven strategies to drive online visibility by 25% and lead generation by 36%."

Step 4: Highlight key skills and expertise.

Identify the most relevant and in-demand skills you have that directly relate to the job. Incorporate these skills into your professional summary (and in your resume, "Work Experience" and "Skills Sections," too), emphasizing your expertise and accomplishments in those areas.

Step 5: Showcase relevant experience.

Highlight your most relevant work experience, focusing on achievements, responsibilities, and impact—demonstrating your ability to contribute effectively to the role. Quantify your accomplishments with numbers, data, or metrics whenever possible to provide concrete evidence of your impact.

Step 6: Include industry or field-specific keywords

Using the language you identified in Step 1, incorporate industry- and job-specific keywords and phrases in your summary. Using keywords can help your resume get noticed quickly, whether scanned by a human recruiter or by an applicant tracking system (ATS). It also demonstrates you understand the role you're applying for.

Step 7: Keep your summary concise and targeted

Your professional summary should be around 3-5 sentences that effectively summarize your qualifications. Avoid excessive details or unrelated information (like your career goals, that you have available references).

Step 8: Proofread and edit your content.

After drafting your professional summary, review it for clarity, grammar, and typos. Ensure it flows smoothly and effectively communicates your strengths . Remember, it should be an overview of your professional experience and nothing more.

Now that you know the steps, let's take a look at some resume opening statement examples that are formatted as professional summaries.

Professional summary resume examples

Front-end developer resume professional summary

Skilled Front-end Developer with 4 years of experience successfully designing, developing, and maintaining front-end web applications. Achieved measurable success in increasing page load speeds by 20%, leading to increased website conversion rates. Led the implementation of new front-end development system, which resulted in a 15% reduction in development time and a 20% increase in website performance. Adept in collaborating with cross-functional teams and delivering on-time and on-budget projects.

Check out more front-end developer resume professional summaries in these front-end developer resume examples .

Java back-end developer resume professional summary 

I'm a highly motivated, results-driven Java Back-end Developer with a proven track record of delivering high-quality solutions. I am passionate about developing and maintaining back-end systems, collaborating with front-end developers, and troubleshooting to resolve any bugs promptly—ensuring customer satisfaction. With a focus on performance optimization, I consistently achieve measurable results, such as improving response time by 20%. I am dedicated to overarching organizational success by providing the best solutions and achieving the highest level of performance.

Find more professional summary inspiration in these samples of back-end developer resumes .

Senior customer success manager resume professional summary

Senior Customer Success Manager with over 6 years of tech expertise in process optimization, reporting, and customer training. Proven track record of identifying customer needs and implementing strategies that resulted in 96% customer satisfaction and 2x retention, along with cost savings. Exceptional ability to collaborate with teams and deliver successful customer experience workshops.

To see more examples of customer success professional summaries, explore these customer success manager resume samples .

Administrative assistant resume professional summary

Highly-skilled, detail-oriented remote Administrative Assistant with a strong background in the SaaS tech industry. With a 37% increase in efficiency and productivity, I excel in providing comprehensive assistance and streamlining operations. With expertise in managing complex administrative tasks and leveraging innovative technologies, I'm dedicated to delivering exceptional results in fast-paced environments.

For more administrative resume professional summary inspiration, check out these administrative assistant resume samples .

How to use Teal to create your "Professional Summary" section

With the Teal AI Resume Builder , you can consistently generate and refine a good opening statement for a resume for every job application you submit.

With Teal, you can quickly and easily write a professional summary resume opening statement yourself. Or you can use the built-in AI functionality and generate one with the click of a button.

resume opening statement for marketing

Teal's generative AI pulls keywords (like technical skills, soft skills, and other important language) from the job description and details from your work history and other professional experience to create an effective, tailored summary statement every time.

Then, click the check box next to the summary you want to use for the role you're applying for.

resume opening statement for marketing

Reconsidering your resume's opening statement

The opening statement for a resume should draw attention, align with the role you're applying for, differentiate you from other job seekers, and drive a hiring manager or recruiter to want to learn more about your impressive experience and skills. And to accomplish this, instead of a resume opening statement, opt for a more modern professional summary.

Teal offers all the tools you need to write a resume with an attention-grabbing summary using relevant keywords from the job description and your previous experience as a guide.

Try creating your professional summary in the free Teal AI Resume Builder today , and experience the ease and confidence of crafting a compelling opening that'll leave potential employers wanting more.

Frequently Asked Questions

What are the key elements to include in a modern professional summary for a resume.

A modern professional summary should be concise and tailored to the job you're applying for. It should highlight your most relevant skills, experiences, and achievement-based bullet points. Aim to include industry-specific keywords, your professional title or level, and quantifiable results if possible. Keep it to 3-4 impactful sentences that encapsulate your professional identity and value proposition.

How can I ensure my resume's opening statement stands out to employers?

Is it necessary to customize the professional summary for each job application.

resume opening statement for marketing

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A resume makes your first impression before a recruiter. Therefore, it needs to be highly effective as many applicants might be hustling for the same position you are applying for.

You can write an engaging resume opening statement to impress the recruiter and beat your competitors in the resume screening round.

Most recruiters consider this section as an important part. Hence, you need to pay keen attention while writing your resume opening statement.

Considering this, we are answering some fundamental queries related to the resume opening statement in this guide. Here you will get useful answers to these questions:

  • What is a resume opening statement?
  • How to write a resume objective?
  • What should you include in your resume introduction?
  • What should you avoid while writing a resume introduction?
  • When can you avoid writing a resume opening statement?

What is a Resume Opening Statement?

A resume opening statement is the first thing that most recruiters read in a resume. No matter if your resume is checked by a machine or a human, the resume opening statement is the most important element of it.

We can divide the resume opening statement into three types:

Resume Summary Statement

A resume summary statement will present you as a brand before the recruiter. In addition, it will highlight the essential information of your resume with your professional strengths.

You can mention your skills, qualities, and professional achievements related to the targeted job profile in your resume summary statement.

Your resume summary must not exceed 6 lines, and you should use easy-to-read English language while writing it.

Also Read: How to write a resume summary?

Resume Objective Statement

A resume objective statement is suitable for entry-level professionals who do not have anything to show as professional experience.

The resume objective must convince the recruiter that you know your goals and have industry-specific skills. In addition, your resume objective must match your targeted position to prove your worth before the recruiter.

Resume Offering Statement

A resume offering statement is opposite from a resume objective statement as it focuses on the job requirements.

In this type, you will be writing about your skills and accomplishments align with the Job requirements.

It puts more impact on the recruiter, as every hiring professional will prioritize a person addressing company needs rather than describing personal objectives.

Also Read: How to write a resume objective?

How to Write Your Resume Opening Statement?

You might consider referring to the resume summary examples and resume objective examples available online while writing your resume introduction. However, without proper guidance, you will end up more confused.

Considering this, we have crafted some practical steps to follow while making your resume opening statement:

  • Use easy English language and avoid complex vocabulary
  • Start with your job title and mention your experience
  • Describe your strengths, skills, and achievements
  • Quantify your information wherever possible
  • Align your information with the targeted profile to validate your potential
  • Do not write more than 6 lines as a resume opening statement
Also Read: How to write personal statement in a resume?

What to Include in Your Resume Opening Statement?

The resume opening statement must be impressive to beat other applicants. Hence, you must ensure the availability of these points in your resume opening statement to emphasize its effectiveness:

  • Qualification
  • Accomplishments

If you have 15+ years of experience and your resume opening statement goes beyond six lines, you can mention your information in bullet points to minimize complexity.

General Mistakes to Avoid While Framing Your Resume Opening Statement

Most job applicants make some mistakes while framing their resume opening statements. Unfortunately, these mistakes make their resume opening vague, and they face rejection in many cases.

We have analyzed some resumes and picked those mistakes, which can be emitted o enhance your shortlisting chances in the screening round:

  • Using one resume opening statement for every job application
  • Making it self centered
  • Being Vague
  • Lengthy paragraph
  • Invaluable Content

When Don't You Need a Resume Opening Statement?

A good resume opening statement can add great value to your resume. However, you can avoid it in two cases mentioned below:

  • When you have a self-explaining career trajectory

You can avoid a resume opening statement if your work experience and education are aligned with your targeted profile.

  • If you are a student or recent graduate

If you are a student, you will not have any work experience to summarize. Hence, it will be better to showcase your educational qualification upfront along with your industry-specific training or internship details.

Tips to Frame an Impressive Resume Opening Statement

Your resume opening statement will be the first resume section the recruiter might notice. Hence, it must be engaging, impressive, and convincing to prove your eligibility for the applied job profile.

You can follow these below-given tips to write a job-winning resume opening statement for your next job switch:

  • Do Not Duplicate Achievements

Try to mention your achievements that are not present in any other section of your resume. You can connect your skills and qualities with other sections but unique achievements will make your resume openings statement more attractive.

  • Review The Job Description & Resume

We recommend you read the job description and other resume sections thoroughly before writing the resume opening statement. The job description will tell you company requirements. Hence, you must try to write a resume opening statement concerning those requirements.

  • Connect Your Education & Professional Experience

You should connect your resume opening statement with other essential sections of your resume like education and work experience. It will help you maintain the consistency throughout the resume for better results in the recruitment process.

  • Be Result Oriented

You should be specific while writing your accomplishments and capabilities in the resume opening statement. For that, you can quantify your achievements wherever possible with actual figures.

  • Use Technical Keywords

Try to add technical keywords mentioned in the job description to your resume opening statement. For example, if the job description says that the company is looking for a professional with XYZ certification, don't hesitate to add that to your objective statement.

  • Eliminate Buzzwords

Try to avoid buzzwords as much as you can while writing your resume summary or objectives. For example, if you are passionate about coding, you can save it for your cover letter. Showcase the statistics on how your skills and abilities helped your company improve profits.

Don't pull your resume objective statement too much. Instead, try to be concise and mention only highlighting details and achievements of your career.

  • Proofread Twice

Everyone makes mistakes, but wise ones check their work on completion and rectify them on time. Hence, you should proofread your resume introduction twice after writing it to rectify small punctuation mistakes or spelling errors.

Key Takeaways

A resume opening statement can impress the recruiter and boost your shortlisting chances if you frame it elegantly. These points will help you to write a professional summary for resume in 2022:

  • Use simple English language and avoid complex vocabulary to improve readability
  • Do not exceed more than 5 lines while writing your resume opening statement
  • Add technical keywords picked from the job description to your resume introduction
  • Mention your current profile, experience, skills, and achievements in your resume opening statement
  • Proofread your resume objective statement after writing it to rectify errors

You can also check out Hiration’s 360-degree Career Service Platform to build a professional resume. It comes with 24/7 chat support to assist you during your entire resume and cover letter building process. Apart from this, our experts will always be available at [email protected] for every career-related queries.

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resume opening statement for marketing

20 Best Opening Statement Examples for Resumes

Opening Statement Examples for Resumes

This post provides lots of great opening statement examples for resumes, to help you in learning how to make effective one for your resume and enhance your chances of being hired.

When writing a resume of CV for any job position, the quality of your opening statement is very important to getting it read.

To get a better chance of getting invited to an interview and eventually getting the job, it is important to have the recruiter/employer read your resume or CV.

When your resume/CV is read, the recruiter/employer gets to learn about your competence and what you are bringing to succeed on the job.

The opening statement of your resume/CV can do the magic of getting the recruiter/employer to read it.

To make a great resume that gets you an interview with an employer/recruiter, it is important to learn about various resume statistics before writing your resume. According to novoresume, these resume statistics will give you helpful insight into the prevailing HR trends, guide you in making the right decision about your job hunting, and in creating an effective resume.

How to Make a Great Resume Opening Statement for any Position

The best way to write a great opening statement for your resume or CV is to first learn about the position you are seeking to know the duties and responsibilities of the job.

You should also learn of the requirements candidates need to meet to be qualified for hiring for the position.

These include the skills, education, experience, etc. that the recruiter/employer wants candidates to have to be hired and succeed on the job.

You can find the above information about the job by studying the description and requirements of the position that the recruiter/employer publishes.

You can then apply this information in making a captivating opening statement for your resume/CV.

Your opening statement should show that you have profound understanding of the job that you are seeking and will be effective in carrying out its duties and responsibilities.

Your opening statement should also show that you possess the major qualities, skills, experience, etc. needed to succeed on the job, which were also highlighted by the recruiter/employer in the job requirements that they published.

Now, let’s look at some good examples of opening statements for resumes to help you make one for your resume/CV:

  • Industrious and ambitious accounting professional looking to leverage excellent communication and customer service skills in the position of an Accountant with Bot Inc. to maintain and report business transactions for multiple university-related entities, including preparation of monthly journal entries, sales taxes, and audit schedules required for annual financial statements.
  • Talented graphic designer with 5 years of professional experience in graphic design. Looking to leverage solid knowledge of production methods such as vinyl graphic application and the ability to work on multiple projects in a fast-paced environment.
  • Outgoing Aerospace Engineer with more than 20 years of experience in DoD and Air Force Space programs, as well as military operations. Possess excellent critical analytical and problem-solving skills that help assist with solving complex engineering and military operational problems. Looking to leverage the ability to provide Space systems engineering support on DoD and NASA, power and energy systems, and components throughout the system engineering life cycle at Millennium Engineering Integration.
  • Experienced biochemical process engineer with hands-on experience in operating fermenting machines in a lab and demonstrated understanding of important parameters for designing scale-up and scale-down experiments, seeking the position of a Biochemical Process Engineer at Danimer Scientific. Coming with knowledge of analytical methods for measuring primary and secondary metabolites.
  • Professional communicator with 5 years of experience operating an industrial tractor, mower, and bush hog; as well as having basic computer skills and ability to adhere to contract requirements, safety, health regulations, and company policies. Interested in the position of Tractor Operator at Aleut Management Services, to operate a tractor and maintain grounds, tree removal, storm clean-up, snow removal on roads and sidewalks.

More Opening Statement Examples for Resumes [6-10]

6. Service-oriented individual with excellent time management, organizational, and prioritizing skills, interested in an Electrician position at Louisiana-Pacific Corporation. Bringing 10 years of electrical experience, expert knowledge of electrical functions, and the ability to perform complex troubleshooting and take appropriate action.

7. Passionate individual looking to assist with troubleshooting and repairs of buildings and installed systems, seeking the position of a Building Maintenance Technician to inspect buildings, grounds, and equipment for unsafe or malfunctioning conditions, preventative maintenance, and more. Coming with 5 years of experience in building maintenance and commercial property setting.

8. Technician with outstanding ability to communicate technical issues to customers in an easy-to-understand approach, seeking a Biomedical Technician Apprentice position at GE Healthcare where experience diagnosing and repairing mechanical, electromechanical, and electronic equipment will be applied. Also coming with previous experience interpreting schematic diagrams, and a Bachelor’s degree.

9. Energetic Pharmacy Technician with six months of experience in a retail environment, seeking a Pharmacy Technician position at Walgreens, to leverage five years of work experience and great computer skills in offering services to customers.

10. Supervisor with demonstrated interpersonal, organizational, and project management skills. Interested in a Production Supervisor position at Barko Hydraulics LLC, to utilize 5 years of supervisory experience in heavy equipment manufacturing.

More Opening Statement Examples for Resumes [11-15]

11. A manually inclined individual with 6 years of experience handling and maintaining technical equipment as well as working knowledge of physical IT infrastructure components, seeking a Datacenter Technician position with Microsoft to carry out cable installations, hardware installations, testing, and troubleshooting using standard datacenter processes. Coming with exceptional flexibility to work non-business hours or shifts that may include weekends and/or holidays.

12. Seasoned Finishing Area Supervisor with 7 years of experience in production, manufacturing, supervisory, and management, seeking a Finishing Area Supervisor position with Louisiana-Pacific Corporation. Bringing profound knowledge of manufacturing processes, continuous improvement processes, and understanding of safety and environmental requirements.

13. Highly numerate individual with knowledge of security regulations policies, procedures, methods, and objectives of security programs, seeking the position of Access Control Specialist in Chenega Corporation. Bringing exceptional skill in operating personal computer and standard office equipment.

14. Problem solver with strong verbal and written communication skills and a BS degree, seeking the position of Supply Chain Planning Manager at Cravola. Offering deep knowledge of material/capacity planning and supervisory skills in developing the annual production plan and global capacity plan, as well as periodic updates.

15. A+ certified effective communicator and problem solver with strong ability to understand and interpret engineering drawings and knowledge of electromechanical components. Seeking a Production Planner position in NSI-MI Technologies where profound project management, organizational, and communication skills will be applied. Also coming with exceptional ability to change direction and handle multiple responsibilities and tasks on a regular basis.

More Opening Statement Examples for Resumes [16-20]

16. Seasoned Grocery Clerk with 12 years of experience in the grocery business. Offering basic math skills, good verbal communication skills, good interpersonal skills, and ability to work with others, work in a fast-paced environment, and work Saturdays and evenings.

17. Team player with strong math skills and three years of cashier and sales experience. Seeking a Cashier position in BJ’s Wholesale Club, Inc. to offer appropriate BJ’s membership products. Also bringing strong ability to provide a high level of customer service to members and scan all club merchandise through a point-of-sale system.

18. Highly motivated individual with 5 years of professional working experience and a Bachelor’s degree, looking for the position of Credit Analyst. Bringing the competence to perform customer financial analysis to recommend and establish credit lines.

19. Seeking an Epidemiologist position in the State of South Carolina to utilize 5 years of experience assisting program reporting of health indicators and key performance indicators. Coming with a Master’s degree in Public Health in Epidemiology, knowledge of methods of epidemiological design to develop great data products, and the ability to present information in written and oral form.

20. Detail-oriented certified physical therapist with excellent written and verbal communication skills with colleagues, patients, and family members. Seeking a Physical Therapist position with SANTISOPT, INC. to leverage compassionate and caring qualities in taking care of patients.

By having a convincing opening statement in your resume or CV, you will surely create the opportunity for it to be read and also win an interview appointment with the recruiter/employer.

This post provides valuable ideas and examples to help you write an effective opening statement for your resume.

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20 Real Marketing Resume Examples That Got People Hired at Nike, Google or Yamaha

  • Klara Cervenanska , 
  • Updated August 14, 2024 9 min read

Want to work with leading global brands on their marketing strategies? You’ve come to the right place. We’ve put together 20 real marketing resume examples by real people who got hired by the world’s top companies. 

We took a close look at these resume examples and explored what it is exactly that made them stand out and be successful. 

We found that crafting a killer marketing resume boils down to two main aspects: content and design . 

  • Content. Your content should align with the job description and highlight your skills , achievements , and experiences . 
  • Design. In the same way that smart design can highlight key aspects in marketing, a clean, organized resume layout can guide your reader's attention to crucial elements. 

Our real marketing resume samples will help you see the impact of the form and content going hand in hand. In the end, they got people hired at Google , Nike , Yamaha , L'Oréal , or even at the Government of Canada!

Disclaimer: These marketing resume examples were published with the consent of their creators. They were made using Kickresume’s templates . The resumes were anonymized, that is unless their author specified that they wanted their real name and information made public.

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1. Nike: Retail Brand Specialist Resume Example

Nike is a global, trend setting brand. Hence, if you want to become one of the company’s marketing specialists, you need to show that you know where you’re heading too. 

This marketing resume example shows a young individual with a visual taste that matches the company’s energy . You don’t even need to speak Swedish to see the features that make this resume readable.

Moreover, look at the balance between paragraphs and bullet points and how they convey the message in a different way. Bullet points talk about Sienna’s key tasks, each line being introduced by a powerful action verb .  The short paragraphs in italics, on the other hand, contain Sienna’s first person narrative of challenges and professional achievements.

Retail Brand Specialist at Nike

This resume sample was contributed by a real person who got hired with Kickresume’s help.

To see the full, two-page version of the resume, click directly on the image.

2. Google: Team Leader Resume Example

First, the length of this resume is fairly impressive. But hey, it’s no fluff — only relevant work experience. However, it might surprise you that older jobs are lacking a description. Why is that?

If you have a long story to tell, remember to focus on the 3-4 most recent jobs you had. Likely, hiring managers won’t be very keen on reading an extensive chronicle of your whole professional life.

Also, there’s simply no better way of demonstrating your achievements than with numbers. Notice how numbers appear throughout the whole marketing resume wherever possible. Therefore, if you can quantify your career, do it. Google likes it.

Team Leader at Google

3. sheraton: marketing manager resume example.

The following marketing manager resume boasts an especially powerful marketing professional summary section . It includes the most important pieces of information in just four sentences. Nothing unnecessary or non-relevant.

The comprehensive summary helps you prioritize information you want the hiring manager to see first. This is ideal for someone looking for  high-paying marketing jobs . For Aisha Hakim, this meant highlighting her extensive experience and admirable linguistic skills.

Furthermore, she also included marketing awards. This is a smart move that got her hired at such a multicultural company as Sheraton.

Marketing Manager at Sheraton

4 . yamaha: e-commerce executive resume example.

The marketing resume of Juliam won’t tell us what he looks like, but we know he scored a cool job at Yamaha. If you want to learn more about the inclusion of your photo on your resume , check our article Should You Put Your Picture on Your Resume?

Besides the photo, what makes this one so special? See how the bullet points govern the structure of the resume and list the key responsibilities under each position. Also, notice how the visually dominant labels help the hiring managers see the chronology in the experience and education sections. A smooth journey, so to say.

E-commerce Executive at Yamaha

5 . hummingbird: marketing director resume sample.

If you’re applying for a senior marketing position, you can get away with a wordier resume . The point is to describe your wealth of experience in a enough detailed manner.

The marketing director resume below has a detailed marketing professional summary and includes all the necessary information: a professional title, years of experience in the field and key marketing skills. In the work experience descriptions, Meghan focuses on job duties and also lists key achievements — context plus impact.

Still, this resume could benefit from a clearer structure. Although it’s divided into several resume sections , its structure within these sections leaves much to be desired. Remember that nobody likes reading walls of text. When writing your own marketing director resume, try to use bullet points. They make your resume nice and easier to read.

Marketing Director at Hummingbird

6. philips: marketing management intern resume sample.

Students and fresh graduates often lack experience but exude passion for what they want to do. To write a good marketing internship resume, you need to describe yourself as a motivated and enthusiastic individual. So, what’s the secret of Dennis Bondarev’s resume that got him hired at Philips?

The lesson is — build your resume on your strengths points, not weaknesses. Focus on your soft skills, highlight your education and show off the certificates that you’ve earned so far. Then, just watch your experience grow with every internship you get.

Marketing Management Intern at Philips

7. planetromeo: social media officer resume example.

Marketing is tied closely with the company’s philosophy and its objectives. Consequently, it’s the social media officer who is responsible for shaping the voice of the company in the online world.

The introductory paragraph of Joseph’s resume conveys a clear message: “I share your values and vision, and we will work towards a common goal.” Don’t shy away from including details from your personal life if it has something to do with the position you’re applying to. After all, it’s stories we live, not dry facts.

Social Media Officer at Planetromeo

8. hyatt-regency: marketing communications manager resume sample.

See how the clean layout and logical structure makes the resume easy to read. The bullet point is not the only tool for listing individual tasks in your Work experience section. Instead of bullet points and commas, you can come up with something more creative like vertical lines to divide your keywords .

Marketing Communications Manager at Hyatt-Regency

9. l'oréal: marketing manager resume example.

Being able to present yourself is one of the key skills the hiring managers seek. If they can see that you have a knack for the art of presentation, they’ll instantly recognise your potential.

Marketing is all about customers’ eyes. The bullet points introduce key responsibilities in short phrases and give the resume sample a powerful visual element. One may argue the icons for the job seeker’s hobbies are redundant, but they'll for sure catch the reader’s attention.

Another thing that makes this marketing resume great is mentioning notable clients such as Kinder Chocolate . And, of course, including relevant marketing certifications.

Marketing Manager at L'Oréal

10. hard rock cafe: copywriter resume example.

The position of copywriter at Hard Rock Cafe asks for something eccentric, and that’s exactly what this marketing CV stands for. It’s bold and creative , uses bright colors and an unusual font type. 

Unless you step into the realm of Comic Sans, there’s a high chance you can pick an original typeface that the hiring manager will appreciate. Use it for the headlines, but keep the body text clean by using one of the standard fonts like Verdana, Arial or Times New Roman.

Another thing that makes this copywriter resume special is mentioning notable sites and publications that Nora wrote for. She even added a link to her copywriting portfolio which is a great way to show off your work.

Last but not least, one of the smart ways to demonstrate that you are skilled in communication is including your social media accounts too. But don’t forget to clean up your social media presence first!

Copywriter at Hard Rock Cafe

11. american eagle: marketing and brand manager resume example.

As a brand ambassador manager, you’ll be required to demonstrate that you know how to lead and work with people . So, that's exactly what Bryant did in his marketing resume. In a few bullet points under the work experience section, he describes how he led consumer research and also a multi-functional team to deliver new product developments.

Moreover, he talks about other notable achievements and backs them up with quantifiable results — not only in the work experience section, but also in education.

To make it even more impactful, you could highlight numbers in bold font so they'll immediately catch the attention of hiring managers.

Marketing and Brand Manager at American Eagle

12. government of canada: digital media manager resume example.

Digital marketers should think about promoting themselves digitally . That's exactly what Ariel did by adding a link to her website at the top of her resume (although we had to anonymize it).

But that's not the only thing that makes her digital marketing resume great. For instance, Ariel was on Justin Trudeau’s social media team, being responsible for his official social media accounts. Cool, right?

What’s more, the way she wrote her resume is at least as impressive as her accomplishments. Notice how she always goes straight to the point when describing her past work experiences. You immediately know what her role was and how exactly she contributed to the overall success of her team — because she includes specific data.

She also optimized her resume with digital marketing keywords like “social media, content strategy , UX research, Photoshop” . And both recruiters and ATS systems like that.

Digital Media Manager at Government of Canada

13. harbour space university: sales and marketing cv example.

Gorkem landed an English-speaking job in sales and marketing at a tech hub in Barcelona thanks to his cut-to-the-chase marketing CV. So, if you're a fresh graduate too, your resume should focus mainly on your education and relevant experience.

Just like Gorkem's marketing resume does. Even though he doesn't have marketing work experience yet, he outlines relevant skills like communication , creativity and teamwork. Even more importantly, he included an award section with quantifiable descriptions .

While these accomplishments are linked to his studies and the results are above average, just by including them, the resume appears more professional and he makes an impression of a hard-working and detail-oriented person. And that's exactly what a fresh-graduate's resume needs.

Also, his hobbies section is a breeze of fresh air . Non-generic hobbies like dancing tango and salsa will add a nice touch of personality to your marketing resume.

For those considering university-based marketing roles, there are plenty of university marketing jobs listed by The Times Higher Education that can provide insight and opportunities.

Sales and Marketing at Harbour Space University

14. thermofisher scientific: marketing strategist resume sample.

ThermoFisher is the world leader in serving science. That said, Kyle knew exactly how to catch their attention.

His marketing resume starts with an impressive marketing professional summary where he highlights his job title and experience of working for Fortune 500 companies. He also outlines his expertise in various marketing spheres. 

Moreover, his resume is packed with relevant marketing keywords and action verbs . Words like “developed, implemented, managed, executed, established, created” will make your work experience descriptions sound much more impactful!

Marketing Strategist at ThermoFisher

15. big cartel: digital marketing resume sample.

Megi's digital marketing resume is rather short, but 1-2 pages is the ideal length for your marketing resume, especially if you don't have more than 10 years of work experience.

It has a clean structure and enough white space . But even though the resume template is rather simple, Megi still manages to make her marketing resume stand out by using various graphic elements — like mixing two colors, using bullet points, or displaying skill levels with progress bars.

However, when listing her work experiences, she doesn't use a chronological resume format. If you're an experienced professional, we'd recommend to list your work experience chronologically and start with the most recent job. It's the most used resume format and a favorite among recruiters, too.

Digital Marketing at Big Cartel

16. streamworks: media specialist intern resume example.

This marketing resume example cleverly highlights what the student candidate has to offer, making the most of limited work experience . 

The projects section is a genius idea. It's a strategic way of demonstrating applied skills and knowledge which makes up for the lack of professional experience. Each project showcases Roman's hands-on engagement in the field of marketing — from branding and digital analytics, to even creating a campaign proposal. 

Roman also highlights a broad list of relevant skills such as Adobe software , public speaking, and Google Analytics . He's savvy with tech skills, making him a catch for employers, even as a student.

Media Specialist Intern at Streamworks

17. adidas: sales representative resume example.

This Adidas sales rep resume stands out due to its detailed work experience and an impressive list of extra courses .

In the work experience section, the use of bullet points is spot-on. Each responsibility is neatly summed up, showing his diverse roles. From sales to marketing strategies to market research, it's clear Nick has had a progressive career. It’s like we're watching him grow and evolve professionally.

Additionally, the extra courses section reinforces this growth narrative. Continuous learning is a marker of a dedicated professional, and Nick proves just that. By learning about different areas such as technical and  marketing software , Nick positions himself as a versatile candidate.

Sales Representative at Adidas

18. ikea: e-commerce operations manager resume example.

The reason why this resume stands out is its robust skills section and quantified achievements . 

In the skills section, language proficiency is showcased in four languages — a valuable asset in the e-commerce industry which operates across different geographies. The IT skills, meanwhile, underline Mary's hard skills. Additionally, the proficiency level is shown for each skill, which is very handy.

What's also impressive is Mary’s achievements section. By quantifying her accomplishments, Mary provides concrete evidence of her capabilities, showing her actions led to significant improvements ( “...reducing instances of online out of stock by 40%” ).

E-commerce Operations Manager at IKEA

19. wind hellas: digital marketer resume example.

The resume summary pulls you right in, painting Nikitas as focused, experienced ( 10+ years in Marketing ), and highly motivated. It signals Nikitas is a go-getter who welcomes challenges.

A glance at his professional experience leaves no doubt about his expertise. With a career spanning over a decade, he's knowledgeable in various marketing fields — from customer experience to CRM operations . 

What's even more impressive is his well-organized skills section , divided into 4 categories: Marketing & Communication, Digital Marketing, Systems, and Languages . It makes it easier for recruiters to understand his areas of expertise. 

Digital Marketer at WIND Hellas

20. merck: brand marketing manager resume example.

Starting with a keyword-rich profile , this marketing manager nails it with renowned certifications like Google Analytics IQ , Inbound Marketing , Email Marketing , and Content Marketing , instantly showcasing her forte.

The work experience is sprinkled with quantifiable achievements — from acquiring two new locations within eight months to slashing payroll costs by a staggering 30%. This paints a picture of a result-oriented professional, ready to deliver tangible results.

Along with that, the resume also contains a stand-alone certifications section right after experience and before education, which draws attention to this section. These field-relevant certifications boost Antonella's credibility in the sector. 

Additionally, Antonella includes a unique Leadership Experience section . Here, roles like General Secretary, Graduate Assistant, and volunteering experiences are smartly highlighted, giving her an edge by showcasing her leadership capabilities and community service.

Brand Marketing Manager at Merck

Want more inspiration? See all marketing resumes in our Resume Examples Library . Or check out resume guides for specific marketing and PR positions:

Resume guides for marketing and PR positions

  • Marketing Assistant Resume Guide
  • Digital Marketing Resume Guide
  • Marketing Manager Resume Guide
  • Brand Ambassador Manager Resume Guide
  • Content Manager Resume Guide
  • Advertising Manager Resume Guide
  • Events Coordinator Resume Guide
  • Public Relations Resume Guide

And if you feel like you still need more guidance, check out our ultimate resume guide or download our ebook , completely free of charge.

Tip:  If you already have a great LinkedIn profile, there's no need to create a resume from scratch. You can simply  turn your LinkedIn profile into a resume  in one click. No hassle.

FAQ: Marketing resume

Here are the seven best skills to include in a marketing resume:

1. Influencer marketing 2. Social media marketing 3. Pay Per Click (PPC) 4. SEO and SEM 5. Content creation 7. Data analysis 7. Email marketing

To write a CV for sales and marketing, you should:

1. Start with a strong profile summary including relevant keywords, such as Google Analytics IQ or email marketing certifications. 2. Detail your work experience using bullet points to showcase roles and responsibilities, spanning sales, marketing strategies, and progressive career growth. 3. Quantify achievements to provide concrete proof of capabilities, like surpassing campaign goals, increasing brand reach, or driving customer engagement. 4. Create a separate section for certifications to bolster credibility, showcasing ongoing learning and professional development. 5. Highlight hard skills , such as proficiency in CRM software, social media management, or market research, to emphasize your capabilities. 6. Ensure a clean and visually appealing design , avoiding clutter and using appropriate headings, bullet points, and spacing to enhance readability.

For marketing managers with lots of experience, go for a reversed chronological format . Show your work history in order, starting with the most recent position. It helps highlight your career progression and accomplishments.

If you're new to the game or have limited experience, try a functional resume format . Put your skills and certifications up front to grab attention. Show recruiters what you bring to the table, even without tons of experience.

First and foremost, make sure to use keywords from the job description on your marketing resume. However, in general, here are the best keywords for a marketing resume :

Digital marketing Analytics Brand management Market research Campaign management

Klara graduated from the University of St Andrews in Scotland. After having written resumes for many of her fellow students, she began writing full-time for Kickresume. Klara is our go-to person for all things related to student or 'no experience resumes'. At the same time, she has written some of the most popular resume advice articles on this blog. Her pieces were featured in multiple CNBC articles. When she's not writing, you'll probably find her chasing dogs or people-watching while sipping on a cup of coffee.

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25 Marketing Manager Resume Examples - Here's What Works In 2024

Skilled marketing managers are highly sought-after by businesses in virtually every industry. our resume templates will help you shine as a job candidate in 2023 (google docs and pdfs attached)..

Hiring Manager for Marketing Manager Roles

Marketing managers can be invaluable assets for businesses of any size. While their jobs can encompass a variety of responsibilities, these individuals drive their company’s brand and public image while developing strategies to promote its products and services. They also typically oversee marketing departments, supervise other employees, and manage budgets. The future looks bright for people seeking to enter this bustling, fast-paced profession. According to the US Bureau of Labor Statistics , job opportunities for marketing managers are expected to grow by 6% between 2019 and 2029. Marketing departments aren’t going to disappear anytime soon because they provide such a vital service to businesses. Companies rely on marketing to promote public awareness of their brand and connect with customers. To be successful as a marketing manager, you’ll need to have a balance of analytical and creative skills. You should be able to analyze and interpret market data, balance budgets, and make logical decisions about marketing campaigns, all while consistently generating new ideas and communicating them effectively to others. Strong leadership skills are also essential for this senior-level position. How can you become a marketing manager in 2023? You’ll need a knockout resume to set yourself apart from other applicants. Let’s look at some marketing manager resume templates that will help you get hired.

Marketing Manager Resume Templates

Jump to a template:

  • Marketing Manager
  • Product Marketing Manager
  • Social Media Marketing Manager
  • Digital Marketing Manager
  • Digital Marketing Specialist
  • Marketing Director
  • Email Marketing Manager
  • Content Marketing Manager
  • Marketing Communications Manager
  • Marketing Account Manager
  • Senior Marketing Manager

Jump to a resource:

  • Keywords for Marketing Manager Resumes

Marketing Manager Resume Tips

  • Action Verbs to Use
  • Bullet Points on Marketing Manager Resumes
  • Frequently Asked Questions
  • Related Marketing Resumes

Get advice on each section of your resume:

Template 1 of 25: Marketing Manager Resume Example

A marketing manager helps businesses generate more sales or get a particular community’s attention. They are responsible for leading the entire marketing operations, including conducting research, developing and implementing strategies, estimating budgets and resources, and delegating tasks. This is a role that requires project management skills and analytical thinking. You should use your resume to illustrate your value, so it’s a good idea to include quantifiable achievements in your work experience section.

A marketing manager resume template using strong metrics to accentuate achievements.

We're just getting the template ready for you, just a second left.

Tips to help you write your Marketing Manager resume in 2024

   understand your target audience..

Yes, we’re talking about your potential employer. You can leverage the same principles you use in your marketing research for your job hunt. Before writing your resume it’s a good idea to do some research on your potential employer to understand what they’re looking for. Is it an agency or a niche-specific company? In that case, are you familiar with that niche? If so, it’s definitely worth mentioning that on your resume, either in the skills section or as part of your work experience. What skills would be useful for helping your potential employer generate more leads? Use this information in your favor to craft the ideal resume.

Understand your target audience. - Marketing Manager Resume

   Craft your resume based on your specialty.

What differentiates you from the competition? Most marketing managers are generalists, but it’s all about proportions and value. Are you more proficient at SEO? Do you stand out when it comes to data analytics? Your job hunt should be treated like a marketing campaign, and your resume is what will get your potential employer’s attention. Therefore, it is important to accentuate your strengths and value. It is also a good opportunity to incorporate relevant keywords.

Craft your resume based on your specialty. - Marketing Manager Resume

Skills you can include on your Marketing Manager resume

Template 2 of 25: marketing manager resume example.

When you’re seeking a marketing manager position, your resume should highlight the skills and abilities that will help you succeed in the role. A great marketing manager is a skilled communicator, a creative problem solver, and an astute analyst -- so your work experience should show how you’ve successfully used all of these skills (and more) at past jobs.

Marketing manager resume with measurable achievements and hard technical skills

   Uses specific metrics to measure achievements in the marketing industry

Marketing is a competitive, results-driven field. You need to be able to achieve concrete, measurable outcomes in order to succeed in this profession. Being able to quantify your accomplishments at past jobs (e.g. “increased site traffic by 15%” or “generated over $1.5 million in revenue”) shows that you can make a meaningful impact at a company.

Uses specific metrics to measure achievements in the marketing industry - Marketing Manager Resume

   Effective use of skills section to describe marketing skills

Although you don’t need a technical background for a marketing manager role, you may need to be familiar with certain types of software (e.g. for data analytics or marketing automation). It’s wise to use your skills section to showcase your knowledge of programs like Facebook Ads, CRM tools, or Influencer Marketing.

Effective use of skills section to describe marketing skills - Marketing Manager Resume

Template 3 of 25: Product Marketing Manager Resume Example

If you’re business savvy yet also creative, a job as a product marketing manager could be a good fit for you. The product marketing manager, creates, plans, and executes marketing strategies for a company’s product line. This role will work closely with the product development and sales departments to craft messages that resonate and persuade key customer groups to buy. The product marketing manager is responsible for creating messaging, creating customer personas, conducting market research, utilizing marketing tools, tracking data, and more. To become a product marketing manager, you’ll need at minimum a bachelor’s degree in marketing. A master’s degree in marketing or business may help you stand out. Hiring managers will be looking for a candidate with several years of experience in the marketing world. Previous experience as an SEO specialist, head of content, or brand manager will be desirable. The ideal product marketing manager candidate is creative, dynamic, and a skilled multi-tasker.

A resume for a product marketing manager with a master's degree in business and experience as a marketing coordinator.

Tips to help you write your Product Marketing Manager resume in 2024

   showcase your experience collecting and interpreting data.

Product marketing managers are responsible for monitoring and analyzing the data from marketing campaigns they are running. As such, it’s important to show you are able to use data to improve your marketing strategy. Showcasing examples where you’ve done so in the past on your resume is wise.

Showcase your experience collecting and interpreting data - Product Marketing Manager Resume

   Highlight proficiency with online marketing tools

It’s important that candidates for this role are able to use online marketing tools, such as Google Adwords, to implement and monitor effective online campaigns. As such, you should highlight any experience you have working with popular digital marketing tools. You can also get certified in Google Adwords and a variety of other marketing tools.

Highlight proficiency with online marketing tools - Product Marketing Manager Resume

Skills you can include on your Product Marketing Manager resume

Template 4 of 25: product marketing manager resume example.

The product marketing manager is responsible for creating a voice for the product outside the company. This means they implement different techniques to increase the product’s visibility. A company can have a great product, but if they don’t know how to make it visible to its target audience it might lead to financial failure, and it’ll never get to solve its customers’ problem. That’s when a product marketing manager can be helpful.

A product marketing manager resume template that highlights education.

   Focus on your impact rather than your responsibilities.

The product marketing manager’s purpose is to generate conversions and retention, so they must have full ownership of the project. That’s why it is essential to focus on your impact rather than your responsibilities. Was your job able to generate leads? Were you able to engage customers? If you prioritize these achievements over your duties in your work experience section, you’ll add more value to your resume.

Focus on your impact rather than your responsibilities. - Product Marketing Manager Resume

   Demonstrate your ability to make data-driven decisions on your resume.

Research is an essential aspect of product marketing management. You need to determine your target audience and understand its habits to establish a successful campaign. Ideally, you should leverage statistics and metrics to make decisions. You can talk about previous projects in which you conducted data-driven research to create a marketing strategy.

Demonstrate your ability to make data-driven decisions on your resume. - Product Marketing Manager Resume

Template 5 of 25: Product Marketing Manager Resume Example

Product marketing managers research customer needs, develop marketing strategies, and create messaging and communications around products to shape their image. To get one of these jobs, you need to be an exceptional marketer with a proven track record of driving product sales. It’s not an entry-level position, so use a resume like this one to demonstrate your success at previous jobs as well as any promotions you’ve received.

Product marketing manager resume with promotions, work experience, and past achievements

   Shows growth through promotions

Product marketing managers are seasoned professionals with plenty of experience, and they usually also lead marketing teams. Show that you are ready for a senior-level leadership role by pointing out promotions at past jobs (e.g. the positions at Growthsi shown on this resume) -- being promoted proves that you are a strong performer and that you are professionally driven.

Shows growth through promotions - Product Marketing Manager Resume

   Emphasizes past work experiences and achievements

You need marketing expertise in order to become a product marketing manager, so your resume should highlight your history within the field. Having years of experience and achievements in related jobs such as sales analytics, business data analytics, or marketing coordination will make you a stronger candidate for the role.

Emphasizes past work experiences and achievements - Product Marketing Manager Resume

Template 6 of 25: Product Marketing Manager Resume Example

The marketing and product management field is filled with job applicants who lack significant experience. This resume, by contrast, illustrates the marketing background of the product manager and does an excellent job at conveying a sense of continuous accomplishments at a variety of tasks.

Product marketing managers with related successes across a variety of platforms and responsibilities should emphasize the breadth of their productive history.

   A long history of successes

The 10-year experience of this product manager is the main thing that this resume focuses on, and with the results it outlines, it should be. The jobs that are detailed demonstrate responsibilities and productivity that scale appropriately with the applicant’s increased knowledge, indicating that they can bring even better results to their next company.

   Positive results from a variety of responsibilities

Product marketing managers need to wear multiple hats for their position, and this resume demonstrates that the applicant is skilled at a large variety of relevant marketing tasks. Not only is their experience with social media detailed, but their e-commerce proficiency and even international successes are included as well.

Template 7 of 25: Social Media Marketing Manager Resume Example

A social media marketing manager is someone who oversees many aspects of a company’s digital marketing strategy and focuses mainly on social media channels. The social media marketing manager may oversee email campaigns, content on platforms such as Instagram, opportunities on radio or podcasts, digital advertisements, and more. As a social media marketing manager, you will monitor and analyze engagement data, oversee project progress, work cross departmentally to develop new content, and engage with internal stakeholders to ensure initiatives are aligned. To become a social media marketing manager, you will need an undergraduate degree in a related field such as marketing or communications. A master’s degree is not necessary but can help you land the role. Hiring managers will look for candidates with extensive digital marketing experience, so prior roles as a digital content creator, digital marketer, or marketing supervisor will help you stand out. To land this role, it’s important to have considerable experience using digital marketing tools, great analytical thinking skills, as well as a creative and flexible mindset.

A resume for a social media marketing manager with a master's degree and experience as an advertising manager and market research analyst.

Tips to help you write your Social Media Marketing Manager resume in 2024

   detail your knowledge of digital advertising tools.

Digital advertising is integral to a successful advertising strategy in today's world. With that in mind, it’s important to showcase your ability to use digital marketing tools, such as Google AdWords, effectively. Google, Hubspot, and many other companies offer online certification courses in digital advertising. You can add these credentials to your resume to stand out.

Detail your knowledge of digital advertising tools - Social Media Marketing Manager Resume

   Highlight your people and project management skills

As a social media marketing manager, you will be responsible for overseeing each project at large, as well as delegating each task within a project to the proper team. It’s important to showcase your ability to effectively manage projects, delegate tasks, and lead a team on your resume.

Highlight your people and project management skills - Social Media Marketing Manager Resume

Skills you can include on your Social Media Marketing Manager resume

Template 8 of 25: social media marketing manager resume example.

Social media marketing managers create, plan, and run marketing campaigns on various social media platforms. If you’re applying for one of these positions, you’ll need strong marketing skills as well as the ability to generate engagement on platforms such as Twitter, Facebook, and Instagram. Use your resume to show off your social media savvy as well as your previous accomplishments in marketing.

Social media marketing manager with bullet points, strong action verbs, and measurable results

   Bullet points lead with strong action verbs, relevant to marketing management

Social media marketing managers need to have strong leadership and management skills. One of the best ways to demonstrate your initiative and productivity is to use strong action verbs to discuss your achievements. Verbs like “launched”, “collaborated”, and “promoted” highlight your professional strengths and vividly illustrate what you accomplished at past jobs.

Bullet points lead with strong action verbs, relevant to marketing management - Social Media Marketing Manager Resume

   Points out specific, quantifiable results relevant to social media

If you want to stand out as a job applicant, your resume should be full of clear, specific accomplishments from your past jobs. When you can point to measurable achievements such as “increased conversions by 145%” or “managed advertising for more than 50 social media accounts”, you show hiring managers proof of your marketing abilities.

Points out specific, quantifiable results relevant to social media - Social Media Marketing Manager Resume

Template 9 of 25: Social Media Marketing Manager Resume Example

While social media management focuses more on the management and use of social media accounts, social media marketing management emphasizes generating leads to those accounts, or even the company’s website, through paid or organic channels. When applying for a social media marketing manager role, your work history and skills section should show evidence of your experience in such areas.

Social media manager resume example with a focus on marketing and marketing campaigns

   Strong action verbs and attention to numbers

The bullet points in this template utilize strong action verbs such as “launched”, “lead”, and “promoted” to emphasize their role in the highlighted activities. The bullets also clearly quantify the results achieved, such as “engagement growth 45% higher than average” and “increased conversions by 145%”. Due to the quantitative nature of marketing and social media, it is important to highlight such accomplishments on your resume to show the hiring manager that you have experience with effectively increasing sales and engagement.

Strong action verbs and attention to numbers - Social Media Marketing Manager Resume

   Tailored to social media marketing

This resume effectively displays the applicants’ blend of expertise in both social media and marketing. Their work history and skills in advertising, market research, and in content marketing clearly demonstrate their competency and ability to succeed in a social media marketing manager role.

Tailored to social media marketing - Social Media Marketing Manager Resume

Template 10 of 25: Digital Marketing Manager Resume Example

There are different forms of traditional marketing, but your potential employer might be focused on a marketer that feels comfortable in the online arena. Therefore, it is ideal to tailor your resume to digital the digital marketing industry. This includes skills like SEO, email marketing, website analytics, and social media management.

A digital marketing manager resume template using strong action verbs.

Tips to help you write your Digital Marketing Manager resume in 2024

   improve your chances of getting noticed by using keywords..

Think of your resume as a website where you place your content. Most resumes will go through scanning platforms also called Applicant Tracking System. And most of them get lost in the process because they were not optimized with keywords. By adding relevant keywords you are increasing your visibility in the job hunt. These keywords can be marketing skills or techniques you can include on your resume.

Improve your chances of getting noticed by using keywords. - Digital Marketing Manager Resume

   Maintain a good readability score.

There is a reason why readability plays a huge role in search engine optimization. Users won’t be engaged in content that is hard to read. That’s why search engines prioritize content with positive readability scores. The same thing can be applied to your resume. Recruiters might ignore your resume if it’s hard to read. That’s why it is important to distribute your work experience content into bullet points and use action verbs that’ll help you write more concise phrases.

Skills you can include on your Digital Marketing Manager resume

Template 11 of 25: digital marketing manager resume example.

A digital marketing manager oversees and leads the marketing team. They are responsible for determining the project’s standards, delegating tasks, providing feedback, and using data analytics for strategic planning. They can work in a wide variety of industries to help their organization generate more sales and donations, or get a particular community’s interest. Since this is a senior-level position, your resume should demonstrate extensive expertise in marketing projects.

A digital marketing manager resume template accentuating leadership experience.

   Highlight your project management skills on your resume.

This is a role that combines marketing expertise with management duties, so it’s crucial to highlight our project management skills on your resume. Your potential employer might want to know if you are qualified to lead and guide a marketing team toward its goals.

Highlight your project management skills on your resume. - Digital Marketing Manager Resume

   Demonstrate your familiarity with Agile principles on your resume.

According to the 4th Annual State of Agile Marketing Report, 51 percent of marketing teams used Agile principles in their operations. Agile helps teams stay on top of their backlog by prioritizing tasks and dividing them into a manageable workload.

Template 12 of 25: Digital Marketing Manager Resume Example

Digital marketing managers are a key part of leadership in digital marketing, above digital marketers and under digital marketing directors. They’re leaders and experts in the digital marketing space, including content, email, social media, and mobile marketing. They develop and implement marketing campaigns on digital platforms in order to promote a company’s brand, products, and services. Experience with digital marketing and managing a team are a must for this role.

A digital marketing manager resume template that combines professional management and digital marketing experience, relevant education, and transferable hard skills.

   Show your ability to manage budgets

Digital marketing managers are not only responsible for managing people, but also budgets. The ability to effectively complete projects within financial constraints saves the company money, and ultimately in a business you want to have the highest rate of return that you can. An example would be “Maintained cost-saving rates at 60%, saving up to $1.1 million per year.”

Show your ability to manage budgets - Digital Marketing Manager Resume

   Emphasize your sales abilities

Marketing is key to driving more sales. If you have experience increasing traffic, engagement, and ultimately landing more sales for the company, you should take the time to highlight your experience. For example, you’ve generated a 5% increase in the company’s baseline profit due to the changes you’ve made with digital ads, social media campaigns, and more. Show it off!

Emphasize your sales abilities - Digital Marketing Manager Resume

Template 13 of 25: Digital Marketing Manager Resume Example

A digital marketing manager oversees all of a company’s online marketing efforts, which could include email newsletters, social media posts, and advertising. To become a digital marketing manager, you’ll want to use your resume to emphasize your fluency with online marketing channels as well as your technical skills.

Digital marketing manager resume with hard technical skills, clear accomplishments, and strong verbs

   Skills section lists digital marketing hard skills

Digital marketing can require some technical competency. While you don’t necessarily need a background in programming or coding, you may need to be proficient with software such as SQL, Google Analytics, and Python. Listing these hard skills in your skills section can be an effective way to demonstrate your technical abilities.

Skills section lists digital marketing hard skills - Digital Marketing Manager Resume

   Describes digital marketing accomplishments using clear action verbs

Verbs like “orchestrated”, “overhauled”, and “managed” are great, strong words for describing what you achieved at past jobs. Choosing the right words to talk about your past experiences can add energy to your writing and tell potential employers a lot about the kind of employee you are.

Describes digital marketing accomplishments using clear action verbs - Digital Marketing Manager Resume

Template 14 of 25: Digital Marketing Specialist Resume Example

A digital marketing specialist is a professional who helps organizations increase their online visibility, generate more traffic, and eventually increase their profit. They use multiple strategies, including search engine optimization, copywriting, email marketing, influencer marketing, user-generated content, and paid advertising. This is a role that requires a lot of market research and evaluation, so it’s important to highlight your data analytic skills on your resume.

A digital marketing specialist resume template highlighting creative and technical skills.

Tips to help you write your Digital Marketing Specialist resume in 2024

   highlight your marketing automation skills on your resume..

Marketing automation software is used for reducing repetitive tasks and taking some weight off the digital marketer’s shoulder. These tools optimize marketing campaigns including email marketing, content management, audience segmentation, etc. This way, digital marketers can focus on more relevant tasks such as marketing analysis and strategic planning.

Highlight your marketing automation skills on your resume. - Digital Marketing Specialist Resume

   Mention your knowledge of user experience design.

User experience is the process of evaluating and enhancing users’ interaction with a brand, product, or service. Digital marketers use UX to improve the target audience’s perspective of a brand or website. This helps them improve the product’s aesthetic, functionality, and experience.

Mention your knowledge of user experience design. - Digital Marketing Specialist Resume

Skills you can include on your Digital Marketing Specialist resume

Template 15 of 25: digital marketing specialist resume example.

As an experienced digital marketing specialist, make sure to highlight your successful projects and marketing experience in previous positions. This is a general digital marketing specialist template that demonstrates a well-rounded grasp of best marketing practices with a variety of relevant hard skills and numeric accomplishments that show the recruiter what you can do.

A general digital marketing resume with 5+ years of experience, relevant hard skills, and education.

   Quantify your achievements and projects

As a digital marketing specialist, you are responsible for driving traffic. Sharing specific numbers of the results of your work gives the recruiter hard numbers to picture what you can do for their company. This resume template offers key examples like “increased monthly organic website traffic by 35%” (numeric achievement) and then explicitly states what digital marketing strategies they used.

Quantify your achievements and projects - Digital Marketing Specialist Resume

   List your relevant hard skills for marketing

Hard skills for digital marketing specialists are specifically related to data analysis to understand and act on market trends, as well as the ability to use creative software such as Adobe Creative Suite and Illustrator. You’ll want to make sure to cross-reference the job description and only list skills that you are truly familiar with.

List your relevant hard skills for marketing - Digital Marketing Specialist Resume

Template 16 of 25: Digital Marketing Specialist Resume Example

Digital marketing specialists are responsible for planning and carrying out marketing campaigns as well as analyzing and reporting data. Although this role is less senior than a management position, it still usually requires some prior experience within digital marketing. Your resume should highlight successful digital marketing campaigns you’ve run at past jobs. Make sure to also mention your relevant hard skills in your skills section, as shown in this resume.

Digital marketing specialist resume with measurable accomplishments and hard skills

   Quantifies achievements with specific metrics

Whenever possible, use specific numbers to quantify the results you achieved through your past digital marketing campaigns. Saying that you “increased monthly organic website traffic by 35%” or “achieved a 91% lead-form submissions increase” shows hiring managers what you are capable of achieving for their company.

Quantifies achievements with specific metrics - Digital Marketing Specialist Resume

   Prominent skills section showcases technical abilities

You’ll typically need at least some technical skills to become a digital marketing professional. You might need to use software for marketing automation, graphic design, and analytics in your day-to-day job -- so be sure to list these hard skills prominently on your resume.

Prominent skills section showcases technical abilities - Digital Marketing Specialist Resume

Template 17 of 25: Marketing Director Resume Example

A marketing director is someone who is responsible for overseeing the creation, implementation, and monitoring of all marketing campaigns in a company. As such, they are experienced marketing professionals who have knowledge of digital marketing, advertising, and event marketing. The marketing director must analyze data to create marketing plans based on a company’s current performance and desired goals. They also must lead a team of midlevel marketers in executing the campaign successfully. When recruiting for this role, hiring managers will be looking for someone with proven marketing and leadership experience, as well as relevant technical skills. Most candidates for the role have a bachelor's degree in marketing or communications. A master’s degree can help make your resume more competitive. To land this role, candidates usually need at least three years of previous marketing experience, and technical skills in branding, advertising, and digital marketing.

Resume emphasizing experience directing marketing initiatives, including strategy creation and team management for successful implementation

Tips to help you write your Marketing Director resume in 2024

   show your proficiency with differing marketing techniques.

There are many techniques marketers can deploy depending on a company’s needs. Since the marketing director is responsible for inventing all campaigns, hiring managers will want someone with expansive knowledge. On your resume, try not to focus on a singular marketing concept. For example, if you're currently in digital marketing, you’ll want to highlight experiences you’ve had with different campaigns like direct mail. It’ll show hiring managers you're well-versed in a variety of tactics.

Show your proficiency with differing marketing techniques -  Marketing Director Resume

   Highlight your leadership skills that relate to being a marketing director

The marketing director typically oversees a department of entry-level and mid-level marketers. Since the marketing director is responsible for managing employees to ensure campaigns are executed correctly, hiring managers will be looking for a candidate with stellar leadership skills. If you’ve been able to effectively lead a team, you should highlight your success. If you haven’t yet had the opportunity to lead a team, try to highlight experiences where you lead a project or trained new hires.

Highlight your leadership skills that relate to being a marketing director -  Marketing Director Resume

Skills you can include on your Marketing Director resume

Template 18 of 25: marketing director resume example.

Besides digital marketing directors, there are also traditional marketing directors who dabble both in the online space and in-person. This may include coordinating marketing campaigns for product launches, events to promote the product or service, and overseeing relationships with the public and marketing vendors. They lead their team and successfully complete projects within the set deadline and budget, while conducting market research.

A marketing director resume that shows promotion and leadership in an impressive work experience, supplemented by education and hard skills.

   Show longevity in your roles

As a marketing director, you are a key player in the company’s marketing department and should be a resource of all things marketing. Prospective employers may be wary if you have a short history at a job, as they don’t want to be replacing a director of the department anytime soon. Don’t forget to show promotion in your roles too!

   Emphasize your project management skills and experience

Executing marketing campaigns requires project management experience; both in starting the project and successfully finishing it with results. Make sure to talk about any relevant marketing projects with what scale they were, the budget, the results, and within what timeframe. The details help the recruiter to create a complete picture of what you did and what you can do.

Emphasize your project management skills and experience - Marketing Director Resume

Template 19 of 25: Marketing Director Resume Example

If you’re an outstanding leader with years of marketing and management experience, you may have your sights set on becoming a marketing director. Most professionals spend 5-10 years in various marketing jobs before advancing to a director position. When you’re applying for this job, your resume should show that you’ve excelled in past marketing roles and that you’ve been successful as a manager.

Marketing director resume showing promotions at past jobs and achievements with strong action verbs

   Emphasizes professional growth through promotions in marketing roles

If you’ve advanced to more senior positions at previous companies, make sure to point out those promotions on your resume. Showing how you stepped up to greater levels of responsibility and seniority in past jobs speaks to your leadership abilities.

Emphasizes professional growth through promotions in marketing roles - Marketing Director Resume

   Uses marketing-focused action verbs to describe achievements

For a senior leadership role, your resume needs to show that you are an excellent manager and leader of people. Choose strong action verbs such as “improved”, “negotiated”, and “managed” to highlight your initiative and ability to make sound decisions for the benefit of your past companies.

Uses marketing-focused action verbs to describe achievements - Marketing Director Resume

Template 20 of 25: Email Marketing Manager Resume Example

Email marketing managers are tasked with developing and ensuring the execution of a company’s email marketing strategy. This position requires communication with the larger marketing department as well as with your subordinates so communication skills are essential. Recruiters will be looking for a background in marketing and management and will be looking, specifically, to see your experience with email marketing. Here is a strong email marketing manager resume to look at.

Email marketing manager resume sample that highlights the applicant’s marketing experience and tools.

Tips to help you write your Email Marketing Manager resume in 2024

   include all industry-standard email marketing tools..

There are a couple of email marketing tools available in the market currently. Ensure you are experienced with at least the industry standard ones. For those you are not familiar with, make the effort to take a crash course to learn how to use them before adding them to your resume.

Include all industry-standard email marketing tools. - Email Marketing Manager Resume

   Include metrics relevant to email marketing.

Impress recruiters with your success in previous positions by including important metrics. Some relevant email marketing metrics include your emails-opened rate, and your email response rate just to mention a few.

Include metrics relevant to email marketing. - Email Marketing Manager Resume

Skills you can include on your Email Marketing Manager resume

Template 21 of 25: content marketing manager resume example.

A content marketing manager manages the creation of content meant to engage and attract customers to a company’s brand and products. In this position, you will create the content strategy, handle budgets, manage content creators, and evaluate content engagement. Recruiters will be looking to see a background in marketing - especially digital marketing - and strong managerial experience. Take a look at this recruiter-approves resume.

A content marketing manager resume sample that highlights the applicant’s content marketing experience.

Tips to help you write your Content Marketing Manager resume in 2024

   include digital-marketing-specific skills..

Digital marketing is unique from other forms, of marketing, so specify your marketing skills to digital marketing skills. These would include things like expertise in SEO or Google Analytics.

Include digital-marketing-specific skills. - Content Marketing Manager Resume

   Use content marketing keywords.

Get passed and ATS resume filters by using relevant content marketing keywords. These may include words like SEO, social media, email, Google Analytics, etc.

Use content marketing keywords. - Content Marketing Manager Resume

Skills you can include on your Content Marketing Manager resume

Template 22 of 25: marketing communications manager resume example.

A professional in this position is in charge of developing and executing the production of marketing content that communicates information about the company’s products. This content may include product fact sheets, brochures, graphics, etc. As a manager, you will take more of an overseer role so your management and leadership skills need to be strong and effective. You will be expected to have a strong background in marketing and communications and to have an excellent understanding of the company’s products. Because this is a manager's position, at least 5 years of experience will be expected.

A marketing communications manager resume sample that highlights the applicant’s career progression and certifications.

Tips to help you write your Marketing Communications Manager resume in 2024

   show career progression in marketing..

To arrive at a management position, you need to show leadership and initiative. Showing a steady ascent in the marketing department with promotions shows that you have been an excellent employee and that previous employers have identified you as someone with leadership potential.

Show career progression in marketing. - Marketing Communications Manager Resume

   Get marketing-related certification.

Show recruiters your dedication to the profession by going the extra mile and gaining certification in marketing-related topics. This applicant has certifications in marketing communication and social media marketing.

Get marketing-related certification. - Marketing Communications Manager Resume

Skills you can include on your Marketing Communications Manager resume

Template 23 of 25: marketing account manager resume example.

Like all other account managers, marketing account managers create and maintain relationships with clients. The biggest difference is that these account managers specialize in the marketing of the company’s products to these clients. You will be in charge of creating marketing strategies and campaigns, researching the competition, coordinating the realization of marketing campaigns, and analyzing the effect of these campaigns. Your resume should show your ability to do all these tasks and more.

A marketing account manager resume sample that highlights the applicant’s wide range of marketing experience in multiple industries.

Tips to help you write your Marketing Account Manager resume in 2024

   show marketing experience using multiple mediums..

This position is not specialized in one medium like website marketing. So your resume should equally show experience in marketing on multiple mediums. This applicant shows experience using email marketing, website marketing, and social media marketing.

Show marketing experience using multiple mediums. - Marketing Account Manager Resume

   Mention the industries you have worked in.

Your marketing approach in the education sector will be very different from your approach in the financial sector. So include the industry of your previous employers, especially if you are applying for a job in those sectors. It will be beneficial for recruiters to know that you already have a grasp of that industry’s landscape and know what marketing is effective in that sector.

Skills you can include on your Marketing Account Manager resume

Template 24 of 25: marketing account manager resume example.

A marketing account manager is the face of the company to its clients. It is your job to manage client relationships and cultivate new client relationships. You will be the middle man between the marketing department and the client and will endeavor for your client to have a positive experience with your company. This position needs excellent interpersonal skills as well as problem-solving and communication skills. Many professionals in this position have bachelor's degrees in marketing, business, or a related field, and have years of experience in the industry. Take a look at this successful resume.

A marketing account manager resume sample that highlights the applicant’s marketing skills and experience.

   Use strong action verbs which stress marketing skills.

Strong action verbs can highlight your marketing and leadership skills. Verbs like ‘championed’, ‘supervised’, and ‘launched’ help frame your achievements in a positive light.

Use strong action verbs which stress marketing skills. - Marketing Account Manager Resume

   Focus on marketing skills in the skills section.

As much as client relations and communication are a big part of your role, you still need to show yourself to be a strong marketing professional. So concentrate on listing your marketing skills in the skills section.

Focus on marketing skills in the skills section. - Marketing Account Manager Resume

Template 25 of 25: Senior Marketing Manager Resume Example

A senior marketing manager will oversee the operations of their marketing department. They are charged with taking the lead in developing marketing strategies and supervising the execution of those strategies. As such, managerial and leadership skills are essential for success. You will be expected to have a degree in marketing or a related field and will need to have years of experience in the same. Take a look at this recruiter-approved resume sample.

A senior marketing manager resume sample that highlights the applicant’s career growth and technical marketing skills.

Tips to help you write your Senior Marketing Manager resume in 2024

   show growth in your marketing promotions..

To get to a senior role, you need to show previous success and recognition of your success by previous employers. Showing promotions in the marketing field is an easy way to indicate that you are an exemplary employee and that your previous employers thought you deserving of promotions.

Show growth in your marketing promotions. - Senior Marketing Manager Resume

   Add technical skills relevant to being a senior marketing manager.

This resume doesn’t use a long list of skills and instead prioritizes the most relevant skills for the job. Do the same and mention the most relevant skills for this position.

Add technical skills relevant to being a senior marketing manager. - Senior Marketing Manager Resume

Skills you can include on your Senior Marketing Manager resume

To bring you the most effective tips for writing a strong Marketing Manager resume, we collaborated with hiring managers from top companies like Procter & Gamble, Spotify, and Google. They shared insider knowledge on what they look for when hiring marketing professionals, and we've distilled their advice into actionable tips you can use to improve your resume and land your next marketing role.

   Highlight your marketing campaign experience

Hiring managers want to see the specifics of marketing campaigns you've worked on. Instead of simply listing your responsibilities, provide concrete examples:

  • Led social media marketing campaign on Facebook and Instagram, resulting in a 30% increase in website traffic and 250+ new leads
  • Managed $500K Google Ads campaign over 6 months, optimizing ad spend to decrease cost-per-click by 20% while maintaining lead quality

Quantify your results whenever possible, as this gives employers a clear picture of your potential impact on their business.

Bullet Point Samples for Marketing Manager

   Showcase your knowledge of marketing tools and technologies

Modern marketing relies heavily on tools and technologies to automate, analyze, and optimize campaigns. Show employers you're well-versed in the tools of the trade:

  • Proficient in marketing automation tools including Marketo, Pardot, and HubSpot
  • Skilled in Google Analytics, Google Ads, and SEO tools such as Ahrefs and SEMrush
  • Experience with CRM systems like Salesforce and Microsoft Dynamics

Be specific about the tools you've used and your level of expertise. If you have certifications, such as Google Analytics or HubSpot Inbound Marketing, be sure to include those as well.

   Demonstrate cross-functional collaboration skills

Marketing managers rarely work in isolation. They often collaborate with sales, product, design, and other teams to bring campaigns and initiatives to life. Highlight your ability to work cross-functionally:

  • Partnered with sales team to align marketing efforts with sales goals, resulting in a 15% increase in qualified leads
  • Collaborated with product team to launch new feature, creating go-to-market strategy and messaging

Avoid simply stating you have "strong collaboration skills." Instead, provide concrete examples of how you've worked with other teams to achieve business objectives.

   Tailor your resume to the specific role

Not all marketing manager roles are the same. A company seeking a Digital Marketing Manager will have different expectations than one hiring a Brand Marketing Manager. Tailor your resume to the specific role:

  • Experienced marketing professional with 5+ years in the field

Instead of a generic summary like the one above, speak directly to the role:

  • Digital Marketing Manager with 5+ years experience driving growth through paid social, SEM, and email marketing campaigns

Review the job description carefully and mirror the language and requirements in your resume. This shows employers you've taken the time to understand their needs and how you can meet them.

   Include non-traditional marketing experience

Marketing extends beyond just paid advertising or content creation. If you have experience in related areas, include that on your resume:

  • Planned and executed company's first user conference for 500+ attendees
  • Managed company's social media presence, growing LinkedIn followers by 200% over 6 months
  • Served as liaison between marketing and sales teams to ensure alignment on lead quality and campaign objectives

These types of experiences demonstrate your versatility and ability to think beyond traditional marketing channels. They can help you stand out, especially if you're earlier in your career or transitioning from a different field.

   Highlight your leadership and project management skills

As a marketing manager, you'll likely be responsible for leading campaigns and initiatives from ideation through execution. Showcase your leadership and project management abilities:

  • Led cross-functional team of 6 to plan and execute multi-channel product launch campaign
  • Managed $1M+ annual marketing budget, allocating funds across channels to maximize ROI
  • Mentored and coached junior marketing associates, providing guidance on campaign strategy and execution

If you don't have formal management experience, highlight instances where you took the lead on a project or initiative. Employers want to see that you have the potential to lead and drive results.

So, do you think you have what it takes to be a marketing manager? If you’re ready to apply for jobs, here are some tips for crafting a strong resume that will set you apart from your competition.

  List your marketing hard skills in a skills section

You don’t always need to include a skills section in your resume, but it’s always a good idea to add one when you’re applying for marketing jobs. As a marketing manager -- and especially if digital marketing is your focus -- you’ll probably need to have at least some technical knowledge. If you’re proficient with things like Google Analytics or Facebook Ads, these abilities can help make you a stronger job candidate. Utilize your skills section to list all marketing-related software you have experience with.

  Tailor your resume to the specific job you’re after

When you’re job hunting, it’s always a smart idea to tailor your resume to the specific position you’re applying for. On a marketing manager resume, you may want to highlight your past experiences with marketing, advertising, social media, web analytics, CRM systems, SEO, and other related areas. Also be sure to mention any management or leadership positions you’ve held. Adding marketing-related keywords to your skills and work history sections can help you tailor your resume even further. These keywords can also get your resume through automated tracking systems (ATS) and other filters that many employers use to sift through incoming applications. For keyword ideas, browse marketing manager job listings, look for commonly-used words or phrases, and incorporate them into your resume.

   Sell yourself with strong bullet points

As a marketing professional, you need to be able to market yourself to potential employers. Make it an easy choice for a recruiter to hire you by showing that you are the most qualified person for the job. Strong resume bullet points are one of the most effective ways to sell yourself as a candidate. Bullet points should be bite-sized summaries of what you’ve accomplished at past jobs. If at all possible, include numbers and metrics to illustrate the impact of your actions. Did you generate tons of revenue for a past company? Did you significantly increase the audience or engagement on your former employer’s social media channels? Mention specific results you achieved so hiring managers can see proof of your marketing skills. What should your bullet points look like? Here are some weaker and stronger examples to help guide you in the right direction.

  • Assisted with implementing digital marketing strategies

“Assisted” is not a strong verb to lead with. It implies that you played a secondary or passive role in the project you were working on, and that’s not the message you want to convey. This bullet point is also incredibly vague and says nothing about what digital marketing strategies you employed or how they impacted the business. STRONGER

  • Designed and executed email marketing and advertising campaigns that drove a $2 million increase in revenue

A bullet point like this one is much more vivid and impactful. It starts on a strong note with a clear action verb (“designed’), describes what you did in greater detail, and includes an impressive result that you accomplished through your work.

Writing Your Marketing Manager Resume: Section By Section

  header, 1. include your name and contact information.

Your header should prominently feature your full name, phone number, and email address. This makes it easy for recruiters to identify and contact you.

  • John Smith 123-456-7890 | [email protected]

Avoid using nicknames or unprofessional email addresses that could raise red flags:

  • Johnny 'The Marketer' Smith 123-456-7890 | [email protected]

2. Showcase your marketing specialty

If you specialize in a particular area of marketing, consider including it in your header. This helps recruiters quickly understand your expertise and determine if you're a good fit for the role.

  • John Smith Digital Marketing Specialist 123-456-7890 | [email protected]
  • Jane Doe Content Marketing Manager 123-456-7890 | [email protected]

However, avoid using overly broad or vague titles that don't clearly communicate your focus:

  • Marketing Guru
  • Marketing Rockstar

3. Keep it simple and professional

While it may be tempting to get creative with your header design, it's best to keep it clean and easy to read. Stick to a standard font, use clear section headings, and avoid using graphics or logos.

John Smith Digital Marketing Manager New York, NY | 123-456-7890 | [email protected] LinkedIn: linkedin.com/in/johnsmith

Busy, cluttered headers with too many design elements can be distracting and take away from your qualifications:

John Smith Marketing Manager Extraordinaire! 123-456-7890 | [email protected] | New York, NY 10001 [photo] [company logo] [links to social media profiles]

  Summary

A resume summary is an optional section that appears at the top of your resume, just below your contact information. It provides a brief overview of your professional experience, skills, and accomplishments, tailored to the specific job you're applying for. While a summary is not required, it can be a valuable addition to your resume if you have extensive experience in marketing or are making a career change.

When writing your summary, focus on your most relevant qualifications and achievements, using specific examples and metrics to demonstrate your value. Avoid using an objective statement, as it is outdated and does not provide any additional information that is not already covered in your resume.

How to write a resume summary if you are applying for a Marketing Manager resume

To learn how to write an effective resume summary for your Marketing Manager resume, or figure out if you need one, please read Marketing Manager Resume Summary Examples , or Marketing Manager Resume Objective Examples .

1. Highlight your marketing expertise

Your summary should showcase your expertise in marketing and your ability to drive results. Use specific examples and metrics to illustrate your impact, such as:

  • Experienced marketing manager with a proven track record of increasing brand awareness and generating leads through targeted campaigns
  • Skilled in developing and executing marketing strategies that have resulted in a 25% increase in website traffic and a 15% boost in conversions

Avoid using vague or generic statements that do not provide any real insight into your abilities, like:

  • Marketing professional with experience in various industries
  • Results-driven marketing manager with a passion for success

2. Tailor your summary to the job description

Your summary should be tailored to the specific marketing manager position you're applying for. Review the job description carefully and identify the key skills and experience the employer is looking for. Then, incorporate those elements into your summary to demonstrate your fit for the role.

For example, if the job description emphasizes digital marketing experience, your summary might look like this:

Digital marketing manager with 5+ years of experience developing and executing successful online campaigns. Proficient in SEO, SEM, social media marketing, and email marketing. Achieved a 30% increase in organic traffic and a 20% improvement in email open rates for previous clients.

3. Showcase your leadership and collaboration skills

As a marketing manager, you'll likely be responsible for leading a team and collaborating with other departments. Use your summary to highlight your leadership and collaboration skills, such as:

  • Experienced in managing cross-functional teams to deliver marketing campaigns on time and under budget
  • Strong leadership skills, with a proven ability to mentor and develop junior marketing team members

Avoid mentioning soft skills directly, like "strong communication skills" or "team player." Instead, provide examples that demonstrate these qualities in action.

  Experience

The work experience section is the heart of your marketing manager resume. It's where you highlight your most relevant and impactful professional experiences. This is your chance to show potential employers how you've excelled in previous roles and made a positive impact on the companies you've worked for.

In this section, we'll break down the key steps you should follow when writing your work experience section to make it stand out to hiring managers.

1. Highlight your marketing campaigns and initiatives

As a marketing manager, your resume should showcase the successful marketing campaigns and initiatives you've led. Provide specific examples of campaigns you've managed from start to finish, and the results you achieved.

  • Spearheaded a social media marketing campaign that increased brand awareness by 25% and generated 10,000 new leads
  • Developed and executed a content marketing strategy that increased organic traffic by 50% and improved lead generation by 30%

Avoid simply listing your responsibilities without providing context or results:

  • Managed social media accounts
  • Created content for blog and website

2. Showcase your leadership and team management skills

As a marketing manager, you likely manage a team of marketers and work cross-functionally with other departments. Highlight your leadership and team management skills in your work experience section.

  • Led a team of 5 marketing specialists to develop and execute a multi-channel marketing campaign that generated $500K in revenue
  • Collaborated with sales and product teams to align marketing efforts with business objectives, resulting in a 20% increase in qualified leads

Avoid simply stating that you managed a team without providing context or results:

Managed a team of marketing specialists

3. Use metrics to quantify your impact

Whenever possible, use metrics to quantify the impact of your work. This helps hiring managers understand the scope and significance of your achievements.

  • Increased email open rates by 30% and click-through rates by 15% through targeted email marketing campaigns
  • Reduced customer acquisition costs by 25% through optimization of digital advertising campaigns

If you don't have access to specific metrics, you can still provide context for your achievements:

  • Launched a new product line that became one of the company's top-selling products within the first 6 months
  • Developed and implemented a brand messaging strategy that significantly improved brand recognition and customer loyalty

4. Highlight your technical skills and tools

Marketing managers often use a variety of tools and technologies to analyze data, automate campaigns, and measure results. Showcase your technical skills and the tools you've used in your work experience section.

  • Utilized Google Analytics and Salesforce to track and analyze marketing campaign performance, resulting in a 20% increase in ROI
  • Implemented Marketo to automate email marketing campaigns, leading to a 25% increase in open rates and a 15% increase in click-through rates

Avoid simply listing the tools you've used without providing context or results:

  • Proficient in Google Analytics
  • Experience with Salesforce and Marketo

  Education

Your education section is a vital part of your resume as a marketing manager. It's where you showcase your academic background and relevant coursework that qualifies you for the role. Here are some tips to help you write an effective education section:

How To Write An Education Section - Marketing Manager Roles

1. List your degrees in reverse chronological order

Start with your most recent degree first, and work backwards. For each degree, include:

  • Name of the institution
  • Location of the institution
  • Degree earned
  • Graduation date (month and year)
  • Major/minor
  • GPA (if above 3.5)

Here's an example:

New York University, New York, NY Bachelor of Science in Marketing, May 2020 Minor in Psychology GPA: 3.8

2. Include relevant coursework

If you're a recent graduate or have limited work experience, highlighting relevant coursework can help demonstrate your knowledge and skills. Choose courses that relate directly to marketing, such as:

  • Marketing Research
  • Digital Marketing
  • Consumer Behavior
  • Brand Management

However, avoid listing basic or introductory courses that don't add value. For example:

  • Introduction to Business
  • Principles of Marketing
  • College Algebra

3. Showcase your academic achievements

If you have any notable academic achievements, such as graduating with honors, include them in your education section. For example:

Bachelor of Science in Marketing, May 2020 Summa Cum Laude

Other achievements worth mentioning might include:

  • Scholarships or grants
  • Dean's List
  • Relevant academic awards

4. Keep it concise for senior-level positions

If you're a senior-level marketing manager with extensive work experience, your education section should be brief. Include only the essential information, such as:

MBA, Marketing Concentration University of Pennsylvania

Avoid listing graduation dates, as they can lead to age discrimination. For example:

MBA, Marketing Concentration, 1995 University of Pennsylvania

Instead, focus on your impressive career accomplishments in your work experience section.

Action Verbs For Marketing Manager Resumes

The language you use when talking about your past achievements matters almost as much as the achievements themselves. Resume writing involves an element of storytelling, and if you want your story to be compelling, you need to tell it with vivid words that convey confidence and strength -- especially when you’re discussing your accomplishments. Don’t be overly humble about what you’ve achieved at past jobs -- if there’s ever a time to brag a little, it’s when you’re writing a resume. So lead your bullet points with strong action verbs like the ones on this list. Whether you’ve supervised teams, developed successful marketing strategies, or generated huge numbers of sales, using the right verbs to talk about your experiences makes your accomplishments look even better.

Action Verbs for Marketing Manager

  • Conceptualized
  • Streamlined
  • Illustrated
  • Established

For a full list of effective resume action verbs, visit Resume Action Verbs .

Action Verbs for Marketing Manager Resumes

Skills for marketing manager resumes.

To get a position as a marketing manager, you need a resume that showcases a diverse set of skills such as leadership, communication, teamwork, creativity, and data analysis. Your job may also require you to be comfortable using certain types of marketing and analytical software. Use examples from your past job experiences to illustrate how you’ve successfully managed others, driven increased revenue, and used analytics to fine-tune your marketing strategies. If you have relevant hard technical skills, create a prominent skill section and list your capabilities there.

  • Marketing Strategy
  • Social Media Marketing
  • Online Marketing
  • Marketing Management
  • Social Media
  • Product Marketing
  • Event Management
  • Advertising
  • Project Management
  • Business Strategy
  • Product Management
  • Business Development
  • Market Research
  • B2B Marketing
  • Content Marketing
  • Strategic Planning
  • Customer Relationship Management (CRM)

How To Write Your Skills Section On a Marketing Manager Resumes

You can include the above skills in a dedicated Skills section on your resume, or weave them in your experience. Here's how you might create your dedicated skills section:

How To Write Your Skills Section - Marketing Manager Roles

Skills Word Cloud For Marketing Manager Resumes

This word cloud highlights the important keywords that appear on Marketing Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.

Top Marketing Manager Skills and Keywords to Include On Your Resume

How to use these skills?

Resume bullet points from marketing manager resumes.

You should use bullet points to describe your achievements in your Marketing Manager resume. Here are sample bullet points to help you get started:

Identified changes to assortment, distribution, and marketing using financial and behavioral analysis that enabled an upmarket fashion company to better target their customers, resulting in $400M growth

Analyzed data from 25000 monthly active users and used outputs to guide marketing and product strategies; increased average app engagement time by 2x, decrease drop off rate by 30%, and increased shares on social media by 3x over 6 months

Developed e-commerce strategies for an online clothing retailer including optimizing advertisement placement, newsletters and promotional communication; increased online sales by 10%

Accelerated goal to increase digital sales by improving e-commerce experience on existing website and adding new storefronts on Amazon and eBay; analyzed consumer data to ensure accurate targeting by segment; resulting in 300% increase in online orders in the following year.

Established brand strategy and marketing campaign, utilizing social media, guest blogging, and affiliates to grow awareness and build brand loyalty; currently have over 18k followers across all social media platforms (as of 10/2016)

For more sample bullet points and details on how to write effective bullet points, see our articles on resume bullet points , how to quantify your resume and resume accomplishments .

Frequently Asked Questions on Marketing Manager Resumes

What are examples of strong marketing accomplishments i can include on my resume, what should a marketing manager put on their resume.

  • A header with your name, contact details, links to an online profile such as LinkedIn and a job title such as “Marketing Director” or “Digital Marketing Specialist.”
  • An optional resume summary.
  • A professional experience section where you list your accomplishments in bullet points.
  • A short (no more than 3 lines) education section.
  • A skills section where you list hard skills.

What key hard tools and software should you include in your marketing manager skills section?

Other marketing resumes.

A Salesforce project manager resume with a MS in management and experience in Salesforce adminstration.

Social Media Manager

Social Media Strategist's resume showcasing analytical skills and multi-platform expertise.

Virtual Assistant

A successful sales and marketing virtual assistant resume that highlights the applicant's front facing skills and experience.

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  • Skills and Keywords to Add
  • Sample Bullet Points from Top Resumes
  • All Resume Examples
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  • Marketing Manager Cover Letter
  • Marketing Manager Interview Guide
  • Explore Alternative and Similar Careers

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resume opening statement for marketing

Examples

Resume Opening Statement

Ai generator.

resume opening statement for marketing

Applying for jobs regardless if you are a student, a fresh graduate, with experience or on a managerial level can be time consuming especially if you have no idea how to wow your future employers. Resumes are also important when applying so you must be careful what to write there. Even those with experience may agree that finding other jobs can be sheer luck. To solve this issue, here are some 6+ Resume Opening Statement Examples that may help you.

6+ Resume Opening Statement Examples

1. chronological resume opening statement.

Chronological Resume Opening Statement

2. Formal Resume Opening Statement

Formal Resume Opening Statement

3. Undergraduates Resume Opening Statement

Undergraduates Resume Opening Statement

Size: 989 KB

4. Sample Resume Opening Statement

Sample Resume Opening Statement

Size: 860 KB

5. Resume Opening Personal Statement

Resume Opening Personal Statement

Size: 161 KB

6. Student Resume Opening Statement

Student Resume Opening Statement

Size: 53 KB

7. Resume Opening Statement Format

Resume Opening Statement Format

Size: 191 KB

Defining Resume

A resume is a formal document that is used by job applicants. In a resume you will find the applicant’s summary of objectives, work experience, interests, educational background. 

Expectations in an Opening Statement for Student

It goes without saying, finding jobs while studying can be tough. But having the extra income as well as the experience can be beneficial for you. So here are some expectations to find in an opening statement for students.  

  • Educational Background 
  • Job Position
  • Experience if any

Tips on Writing an Opening Statement for Students

  • Be honest: when an employer asks you a series of questions , at least be honest. They are more likely to understand your intentions if you are honest. Also you are more likely to get the job you wish as well. Be honest in what you are writing in your educational background and experience. Do not put any experience if you do not have any.
  • Keep it professional: Watch your tone.
  • State your educational background: Your employers would often ask for this information. Write it down.
  • Follow the format: When writing the opening statement, follow the format .

Tips for Opening Statement for Accounting

  • Follow the format : As there are different formats for different types of resumes, follow the format for your chosen field.
  • Do not brag : Do not brag about your work experience on paper.
  • Make a list: List all the necessary details. Your name, objectives, work experience, educational background, other information
  • Short and concise : Only add the necessary details, any other that is not meant for the opening statement, leave it.
  • Other information : Any other information you wish to add, may be added after all the important details are written down.

Tips for Opening Statement for Management

  • List your work experiences: Listing them down in chronological order is easier for your employers to trace how many years experience you have in your field.
  • Make your Opening Statement: Show off in a professional way. Write your three objectives regarding your job application.
  • Explain: Explain why you want this job and how it would benefit you and their company.
  • Follow the format:
  • Write the important details:  List down all the important details before the objective, work history and educational background. This includes your name, your address, your contact details.

I am a student and I want to impress my future employer, should I write down any type of experience even if it’s only a few months?

Yes. Even if your experience may be little, you may write it down. The complete information.

How many years of experience do I need to be considered the managerial level?

This may depend with some companies, but most prefer you to have at least 5 plus years experience in your field to be considered the managerial position.

Why is the opening statement important?

This is where your employers get to see a summary of your resume. Without this, your employer may have difficulty at finding the exact information they need about you.

So here’s a summary of an opening statement for a Resume. The most important ones are the objectives, which shows what you are planning to do for this job application, your work experience if you have any. This is usually for those who are students or fresh graduates. List it down. Your educational background. This matters to some companies so be honest. They prefer you to be honest about your educational background than to put something that may not be true. Why do you need the opening statement ? This is the summary page of your resume.

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Top 17 Marketing Professional Resume Objective Examples

Photo of Brenna Goyette

Updated July 7, 2023 14 min read

A resume objective is a brief statement that outlines your professional goals and highlights relevant qualifications to the position you’re applying for. It should be written with the employer’s needs in mind and explain how you are uniquely qualified to fill their role. When writing a resume objective for a marketing professional position, it’s important to focus on your skills and experience that are most applicable to the job. For example, if you have extensive experience in digital marketing, highlight that in your objective statement. Additionally, make sure to emphasize any accomplishments or successes in previous roles that demonstrate your ability to excel in this area. For example, “Over 5 years of digital marketing experience with proven success driving profitable campaigns through SEO optimization and social media outreach.” Overall, an effective resume objective should be concise yet informative – providing the employer with an overview of why you would be an asset to their team.

Marketing Professional Resume Example

or download as PDF

Top 17 Marketing Professional Resume Objective Samples

  • To obtain a position in marketing that will utilize my communication, analytical, and creative skills to contribute to the growth of the organization.
  • To leverage my experience in developing effective marketing strategies and campaigns to increase brand awareness and drive sales.
  • Seeking a position in marketing where I can use my knowledge of digital marketing tactics to help grow the business.
  • To apply my expertise in market research and analytics to develop strategies for increasing customer engagement and loyalty.
  • Seeking an opportunity to use my proven ability to create successful promotional campaigns that generate leads and boost revenue.
  • To secure a position as a Marketing Professional where I can utilize my strong organizational skills, creativity, and knowledge of various marketing tools.
  • Aiming to join an innovative team as a Marketing Professional where I can apply my experience in content creation, SEO optimization, lead generation, and social media management.
  • To obtain a position as a Marketing Professional which allows me to utilize my excellent communication skills, strategic thinking abilities, and passion for creating impactful campaigns.
  • Looking for an opportunity as a Marketing Professional where I can bring value by leveraging my expertise in data analysis, copywriting, public relations, event management, and customer service.
  • Seeking an entry-level role in marketing with the potential for career advancement utilizing my technical aptitude and creative problem-solving skills.
  • To gain employment with an organization that values innovation and collaboration so that I may contribute effectively towards achieving their goals through effective marketing strategies.
  • To acquire a challenging role as a Marketing Professional which allows me to use my knowledge of digital platforms such as Google Ads & Analytics along with traditional methods of advertising & promotion.
  • Seeking an opportunity as a Marketing Professional wherein I can utilize my ability to develop compelling stories about products/brands through creative content writing & design techniques.
  • Looking for an entry-level position in marketing that will provide me with the necessary training & guidance required for success while also allowing me to contribute positively towards achieving company objectives.
  • To join an organization as a Marketing Professional where I can put into practice all the theoretical knowledge gained from coursework while also learning new concepts related to digital marketing & analytics tools.
  • Desire a role in marketing which will allow me to draw upon both quantitative & qualitative research methods while also utilizing modern technologies such as AI & Machine Learning algorithms for better decision making processes

How to Write a Marketing Professional Resume Objective

A marketing professional resume objective is an important tool for any job seeker who wishes to stand out in the highly competitive field of marketing. It’s a statement that quickly and concisely outlines your career goals, skills, and experience in relation to the specific position you are applying for. A well-crafted resume objective should be tailored to each individual job opportunity and demonstrate why you are the ideal candidate for the role.

When crafting your marketing professional resume objective, it’s important to consider the following points:

1. Focus on Your Skills and Qualifications: When writing your resume objective, focus on your skills and qualifications that make you uniquely qualified for the role. It’s important to highlight the skills or experiences that will be most beneficial to the employer, such as digital marketing knowledge or analytics experience. This will help demonstrate why you are a good fit for this particular position.

2. Highlight Your Goals: Use your resume objective as an opportunity to showcase your career goals and ambitions. Explain how this specific job fits into your long-term plans and where you hope it will take you in terms of career growth opportunities.

3. Showcase Your Passion: Demonstrate your enthusiasm for the industry by expressing what excites you about this particular role or company. This will show employers that you have a genuine passion for what they do and are committed to contributing to their success if given the chance.

4. Keep it Concise: A good rule of thumb when crafting a resume objective is to keep it concise yet informative – no more than two sentences should suffice! Avoid lengthy descriptions or irrelevant information; instead, focus on key points that highlight why you are a great fit for this role in particular.

By following these tips, you can ensure that your marketing professional resume objective is effective at showcasing why you are the best candidate for the job!

Related : What does a Marketing Professional do?

Key Skills to Highlight in Your Marketing Professional Resume Objective

In the competitive field of marketing, standing out from the crowd is crucial. Your resume objective is often the first thing potential employers see, and it's your chance to make a strong impression. Highlighting key skills in this section can significantly increase your chances of landing an interview. The following are some essential skills that every marketing professional should consider including in their resume objective to showcase their abilities and impress potential employers.

A Marketing Professional needs to have SEO (Search Engine Optimization) skills because it is essential for increasing a company's online visibility. It involves understanding how search engines work and what techniques can be used to improve search rankings, which in turn drives more traffic to the company's website. This skill is crucial in today's digital age where most consumers find products and services through online searches. Therefore, having SEO skills can significantly contribute to a company's growth and success.

2. Google Analytics

Google Analytics is a crucial skill for a Marketing Professional as it allows them to track and analyze data from various marketing campaigns. This tool provides insights into consumer behavior, website traffic, and the effectiveness of marketing strategies. Understanding how to use Google Analytics can help in making data-driven decisions, optimizing marketing efforts, and improving overall business performance. Including this skill in a resume objective demonstrates a candidate's ability to leverage data analytics in driving successful marketing initiatives.

3. Social Media Management

A marketing professional's role often involves promoting a company's products, services, or brand on various social media platforms. Social Media Management skill is crucial as it demonstrates the ability to effectively engage with a target audience, create and implement social media campaigns, analyze performance metrics, and stay updated with the latest digital marketing trends. This can help increase brand awareness, generate leads, and drive sales for the business. It also shows proficiency in using different social media tools and platforms which is a key requirement in today's digital age.

4. Content Creation

A marketing professional's job involves promoting products or services and attracting potential customers. Content creation is a crucial skill for this role because it involves creating compelling and engaging material that effectively communicates the value of a product or service to the target audience. This can include writing blog posts, social media updates, email newsletters, video scripts, and more. Having this skill on a resume objective shows potential employers that the candidate is capable of developing strategic content that can drive marketing efforts and achieve business goals.

5. Email Marketing

Email marketing is a crucial skill for a marketing professional as it involves creating and implementing strategies that help in promoting products or services directly to customers via email. It demonstrates the ability to effectively communicate with potential clients, manage customer relationships, and analyze campaign effectiveness. This skill is essential in driving customer engagement, retention, and conversion rates which are key objectives in marketing. Including this on a resume showcases the candidate's proficiency in digital communication tools and data-driven decision making, both of which are highly sought after in today's business landscape.

6. PPC Advertising

PPC (Pay-Per-Click) Advertising is a crucial skill for a Marketing Professional as it demonstrates the ability to effectively manage and optimize online advertising campaigns. This skill is essential in driving traffic to websites, increasing sales and brand awareness. It shows potential employers that the candidate has a strong understanding of digital marketing strategies, can analyze data and trends, and make informed decisions to maximize return on investment. Including this skill in a resume objective can highlight the candidate's proficiency in using various online platforms and tools for marketing purposes, setting them apart from other candidates.

7. CRM Software (e.g., Salesforce)

A Marketing Professional needs to have a skill in CRM Software like Salesforce because it is essential for managing customer relationships and interactions, tracking leads, marketing to targeted audiences, and analyzing data. This skill can help improve customer service and retention, drive sales growth, and enhance marketing strategies. Including this skill in a resume objective demonstrates the candidate's ability to leverage technology to achieve business goals and meet customer needs.

8. Graphic Design (e.g., Adobe Creative Suite)

A Marketing Professional needs to have graphic design skills because they often need to create visually appealing marketing materials, such as brochures, flyers, and digital ads. Knowledge of Adobe Creative Suite allows them to effectively design these materials in a way that aligns with the company's brand and attracts potential customers. Including this skill in a resume objective demonstrates a candidate's ability to contribute to various marketing campaigns and strategies.

9. Video Editing (e.g., Final Cut Pro)

A marketing professional may need video editing skills because the role often involves creating engaging and compelling visual content to promote a product, service, or brand. This could include promotional videos, social media clips, or other multimedia content. Proficiency in video editing software such as Final Cut Pro demonstrates the ability to produce high-quality video content that can effectively capture audience attention and communicate a company's message. Furthermore, it shows creativity, technical competence, and an understanding of modern marketing techniques which are valuable in the increasingly digital and visually-oriented marketplace.

10. A/B Testing

A/B Testing is a valuable skill for a Marketing Professional as it allows them to effectively test different marketing strategies and campaigns. This can lead to better results and more effective use of resources. By including A/B Testing in a resume objective, it shows potential employers that the candidate has the ability to make data-driven decisions and improve marketing effectiveness based on real-world results. It also demonstrates their analytical skills and their commitment to continuous improvement - qualities that are highly sought after in the field of marketing.

Top 10 Marketing Professional Skills to Add to Your Resume Objective

In conclusion, the objective section of your marketing professional resume is a crucial space to highlight your key skills. This not only sets the tone for the rest of your resume but also provides potential employers with a snapshot of your abilities right at the outset. Remember, it's not just about listing skills; it's about communicating their relevance and value to the role you're applying for. Tailoring this section to align with each specific job application can significantly enhance your chances of landing an interview and eventually, securing the position.

Related : Marketing Professional Skills: Definition and Examples

Common Mistakes When Writing a Marketing Professional Resume Objective

When writing a marketing professional resume objective, there are several common mistakes that should be avoided. These mistakes range from being too vague to including irrelevant information.

One of the most common mistakes when writing a marketing professional resume objective is being too vague. It is important to use language that is specific and concise in order to make sure that your objectives are clear and easily understood by recruiters. For instance, instead of simply stating “I am seeking an entry-level marketing position”, one should state something like “I am seeking an entry-level marketing position in which I can utilize my knowledge of digital media, advertising, and customer relations to create successful campaigns”. This type of language will demonstrate your commitment to the field as well as clearly outline your goals and objectives.

Another common mistake when writing a marketing professional resume objective is including irrelevant information. It is important to keep in mind that the purpose of a resume objective is to showcase what you bring to the table in terms of experience and qualifications for the job at hand. Therefore, it would be unwise to include unrelated experiences such as volunteer work or hobbies. Additionally, one should avoid using generic phrases such as “hardworking” or “dedicated” as these are not specific enough for recruiters to gain insight into your skill set or qualifications.

Finally, many people make the mistake of making their resume objective too long. A good rule of thumb is to keep it concise and limit it to no more than three sentences or so. This will ensure that recruiters read through all the information without becoming bored or overwhelmed with lengthier statements.

In conclusion, when writing a marketing professional resume objective there are several common mistakes that should be avoided such as being too vague, including irrelevant information, and making it too long. By following these tips and utilizing specific language one can ensure that their objectives come across clearly and effectively in order to stand out from other applicants vying for the same job position.

Related : Marketing Professional Resume Examples

Marketing Professional Resume Objective Example

A right resume objective for a marketing professional should clearly articulate the candidate's skills, experience and goals, while a wrong resume objective will focus on what the applicant wants from the company, rather than how they can help the company.

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Photo of Brenna Goyette, Editor

Brenna Goyette

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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Marketing Strategist Resume Examples

Being a successful Marketing Strategist requires an understanding of both the industry and marketing principles. If you want to stand out from the competition and land a great job, then you need a resume that puts your skills and experience in the best light. This guide will provide you with tips, tricks, and examples of how to craft an effective Marketing Strategist resume that will help you land the job of your dreams. With the right resume, you can show employers why you are the perfect candidate for the position.

If you didn’t find what you were looking for, be sure to check out our complete library of resume examples .

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Marketing Strategist

123 Main Street | Anytown, USA 99999 | Phone: (123) 456-7890 | Email: [email protected]

As a highly experienced and creative marketing strategist, I possess a wide range of knowledge and experience in developing and implementing successful marketing strategies across multiple industries. I have a proven track record of success in leading teams, creating innovative marketing plans, and effectively managing budgets. My unique combination of skills and knowledge includes data analysis, communication, project management, and digital and social media marketing. I am driven by a passion for understanding and connecting with key audiences and creating successful strategies that will drive sales and brand loyalty.

Core Skills :

  • Strategic planning & analysis
  • Market research & insight
  • Digital/Social media marketing
  • Brand management & strategy
  • Project management
  • Data analysis & reporting
  • Creative problem solving
  • Leadership & team management
  • Budget management
  • Strong communication & interpersonal skills

Professional Experience :

  • Senior Marketing Strategist, ABC Corporation, 2020- Present
  • Developed and implemented a comprehensive marketing strategy to launch new product line
  • Analyzed customer data to gain insight and inform marketing direction
  • Analyzed market trends and competitor strategies to develop relevant and effective marketing plans
  • Created and managed budgets, timelines, and resources needed to meet project goals
  • Led a team of 10 in the development and execution of marketing campaigns
  • Developed and maintained relationships with media outlets, vendors and other key stakeholders
  • Brand Strategist, XYZ Corporation, 2015- 2020
  • Developed and implemented a comprehensive brand strategy that increased brand recognition, loyalty and revenue
  • Conducted market research and analysis to inform strategic direction and improve customer engagement
  • Developed and managed marketing campaigns, budgets, and timelines
  • Led a team of 5 in the implementation of brand initiatives
  • Created and managed relationships with media outlets, vendors, and other key stakeholders

Education :

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Marketing Strategist Resume with No Experience

  • Recent marketing graduate with a passion for strategic marketing and the ability to develop innovative marketing campaigns.
  • Creative thinker with strong analytical and problem solving skills, excellent communication and organizational abilities.
  • Skilled in social media marketing techniques and the use of digital platforms.
  • Strategic marketing planning
  • Digital marketing
  • Social media marketing
  • Time management
  • Interpersonal communication
  • Analytical skills

Responsibilities

  • Developing marketing plans and strategies to support business objectives
  • Researching and analyzing market trends and competitor activities
  • Creating and maintaining effective relationships with partners and vendors
  • Implementing and monitoring promotional campaigns
  • Coordinating and executing events, including webinars and conferences
  • Developing and managing online campaigns, such as social media and email
  • Generating and tracking leads
  • Enhancing brand presence and awareness
  • Creating content for marketing materials and websites

Experience 0 Years

Level Junior

Education Bachelor’s

Marketing Strategist Resume with 2 Years of Experience

Highly organized, results- driven Marketing Strategist with 2+ years of experience in creating comprehensive marketing plans to drive a brand’s growth and engagement. Proven track record of successfully developing marketing plans and campaigns that have had a positive impact on customer acquisition, retention, and brand awareness. Expert at leveraging data to produce actionable insights and identify opportunities to increase results.

  • Analytics & Reporting
  • Marketing Strategies
  • Campaign Management
  • Brand Awareness
  • Advertising & Promotion
  • Customer Acquisition & Retention
  • Social Media & Digital Marketing

Responsibilities :

  • Develop and implement comprehensive marketing strategies to promote brand awareness and drive customer acquisition and retention
  • Analyze customer data to identify opportunities to improve campaign performance and create actionable insights for marketing
  • Design and execute marketing campaigns to promote products and services and track results
  • Manage marketing budget and forecast spending to meet objectives
  • Create and update advertising and promotional materials to increase brand visibility
  • Coordinate with internal and external stakeholders to ensure successful campaign delivery
  • Develop and maintain relationships with advertising and promotional partners
  • Monitor and analyze competitor activities to stay ahead of market trends

Experience 2+ Years

Marketing Strategist Resume with 5 Years of Experience

Dynamic Marketing Strategist with 5 years of experience in analyzing and executing marketing campaigns. Proven ability to develop and lead integrated marketing strategies that drive business growth. Skilled in social media, SEO/SEM, website development and CRM management. Adept at developing and leading creative campaigns and campaigns that drive ROI. Goal oriented professional with a collaborative and team- oriented approach.

  • Strategic Planning
  • CRM Management
  • Website Development
  • Social Media
  • Analytical Skills
  • Develop and execute integrated marketing strategies to achieve company objectives.
  • Create and manage digital campaigns across multiple platforms.
  • Monitor and analyze campaign performance to identify opportunities for improvement.
  • Develop and maintain relationships with vendors and partners.
  • Work with internal stakeholders to ensure marketing goals are achieved.
  • Manage website content, SEO/SEM campaigns, and email marketing.
  • Develop creative campaigns and content to engage customers and drive ROI.
  • Analyze customer data and develop insights to inform marketing strategy.
  • Collaborate with cross- functional teams to ensure campaigns are successful.

Experience 5+ Years

Level Senior

Marketing Strategist Resume with 7 Years of Experience

Dynamic and results- driven marketing strategist with 7 years of experience leading teams and developing successful campaigns to drive business growth. Expertise in analytics, driving customer engagement, and leveraging technology to create innovative campaigns. Proven track record of driving successful campaigns and increasing ROI for my clients. Ability to develop strategies for companies of all sizes, from start- ups to large multi- nationals.

  • Analytics: Ability to assess customer data, create insights, and develop strategies based on analytics.
  • Marketing Automation: Skilled in leveraging marketing automation tools and platforms to drive results.
  • Leadership: Experienced in leading teams, developing strategies, and collaborating with stakeholders.
  • Customer Engagement: Expertise in creating campaigns that drive engagement and conversions.
  • Technology: Knowledge of the latest technology and tools to create innovative campaigns.
  • Developed and implemented innovative marketing campaigns to drive business growth.
  • Analyzed customer data to uncover insights, inform strategies, and optimize campaigns.
  • Led teams in creating and executing campaigns to drive customer engagement and ROI.
  • Monitored and reported on the effectiveness of campaigns and made adjustments as needed.
  • Collaborated with stakeholders to ensure campaigns were on track and met business objectives.
  • Created and managed budgets for campaigns and monitored spending to maximize results.
  • Utilized the latest technology and tools to create and optimize campaigns.

Experience 7+ Years

Marketing Strategist Resume with 10 Years of Experience

With over 10 years of experience in marketing, I have expertise in delivering effective solutions that help drive sales, build brand awareness, and generate leads. I have a strong background in developing plans and strategies to meet objectives and have a track record of success in executing these plans. My ability to manage a team, cultivate relationships, and lead campaigns have helped me to develop a successful career in marketing.

  • Expertise in strategic planning and marketing
  • Extensive knowledge of the latest digital marketing trends
  • Ability to develop and execute effective campaigns
  • Proven track record of success in driving sales and building brand awareness
  • Solid understanding of customer segmentation and targeting
  • Skilled in data analysis and market research
  • Excellent written and verbal communication skills
  • Developing comprehensive marketing plans and strategies to meet objectives
  • Utilizing various digital marketing techniques to attract and engage customers
  • Managing and leading marketing campaigns and events
  • Developing and implementing customer segmentation and targeting techniques
  • Conducting market research and analyzing data to inform decisions
  • Identifying trends, insights, and opportunities to drive traffic and sales
  • Establishing relationships with vendors and stakeholders
  • Collaborating with cross- functional teams to ensure successful implementation of campaigns

Experience 10+ Years

Level Senior Manager

Education Master’s

Marketing Strategist Resume with 15 Years of Experience

An experienced and dynamic marketing strategist with over 15 years leading teams and developing successful marketing strategies. Proven success in planning and developing marketing strategies that boost brand awareness, increase revenue streams and grow customer base. A deep understanding of the market and customer needs, combined with the ability to develop and execute winning campaigns.

  • Brand Strategy
  • Market Analysis
  • Campaign Execution
  • Customer Segmentation
  • Copywriting
  • Digital & Traditional Media
  • Project Management
  • Developing and executing marketing strategies for products and services
  • Analyzing customer data to determine target audience and identify market trends
  • Designing campaigns to increase brand awareness and drive product sales
  • Developing and managing budget for campaigns
  • Evaluating effectiveness of campaigns and recommending changes
  • Managing a team of marketing professionals to deliver marketing objectives
  • Creating and managing content for marketing materials, including copywriting and visual design
  • Liaising with external vendors and agencies to ensure the smooth running of campaigns
  • Negotiating contracts with vendors and partners to maximize marketing ROI

Experience 15+ Years

Level Director

In addition to this, be sure to check out our resume templates , resume formats ,  cover letter examples ,  job description , and  career advice  pages for more helpful tips and advice.

What should be included in a Marketing Strategist resume?

A marketing strategist resume should showcase your ability to drive business growth through effective approaches to marketing and research. Your resume should demonstrate your understanding of how to create, execute and measure impactful marketing strategies. Here are some important elements to include in a marketing strategist resume:

  • Work Experience: Include any relevant marketing strategist roles you have held in the past. Be sure to include job titles, dates of employment and a brief description of your responsibilities.
  • Education: Include relevant educational qualifications, such as a degree in marketing, business or a related field.
  • Skills: Describe any skills you possess which are relevant to marketing, such as project management, research and analysis, communication, problem solving and creativity.
  • Achievements: Include any significant marketing accomplishments, such as successful campaigns you have implemented or awards you have received.
  • Professional Certifications: If applicable, list any certifications you hold, such as Certified Digital Marketer or Google Analytics Certification.
  • Languages: Mention any languages you are fluent in, as this can be an asset in a marketing role.
  • Personal Branding: Include a link to your personal website, portfolio or blog, as this can demonstrate your passion for marketing and your ability to create content.

By showcasing your qualifications and experience in marketing, your resume will demonstrate that you are a qualified and experienced marketing strategist.

What is a good summary for a Marketing Strategist resume?

When it comes to writing a great summary for a Marketing Strategist resume, it’s important to showcase the successes and accomplishments you have achieved as a marketing professional. Your summary should be brief, yet meaningful, and should present an overall picture of your abilities and experience.

Your summary should start off by describing your success as a marketing strategist. Include notable achievements that you have had, such as increasing web traffic or developing successful marketing campaigns. Detail any specialized marketing qualifications you have, such as certifications or training courses.

It is also important to highlight any skills and experiences that you have that are applicable to marketing. Examples include digital marketing, SEO optimization, market research, and copywriting. Be sure to mention any specialized software or marketing platforms that you have experience using.

Finally, it is important to emphasize any track record of success you have had in the past. Mention any projects you have had a hand in that have achieved measurable success or gained recognition for your organization.

By following these tips, you can craft an effective summary for a Marketing Strategist resume that will help you stand out from the crowd.

What is a good objective for a Marketing Strategist resume?

A good objective for a Marketing Strategist resume should focus on the specific skills and experiences they bring to the table in order to help a company reach its goals. Here are some examples:

  • Experienced marketing strategist with 7+ years of experience in developing comprehensive marketing strategies and campaigns that drive customer engagement and revenue growth.
  • Proven track record of creating successful marketing plans that increase customer conversion and maximize customer lifetime value.
  • Highly analytical and adept at leveraging data to inform marketing tactics and optimize customer experience.
  • Skilled in developing integrated campaigns across multiple channels while building relationships with key internal stakeholders.
  • Expertise in creating customer segmentation models, executing A/B tests, and tracking KPIs.
  • Proven success in leading teams and delegating tasks, resulting in increased productivity and team morale.

These objectives demonstrate the candidate’s experience and understanding of marketing and customer engagement, as well as their ability to lead, delegate, and work with data and analytics. A good objective for a Marketing Strategist resume should focus on what the candidate can bring to the table and how it can help the company reach their goals.

How do you list Marketing Strategist skills on a resume?

When writing a resume for a position as a Marketing Strategist, it is important to showcase the skills that make you a good candidate for the job. Potential employers will want to see that you have the knowledge and experience to make an impact on their business. Here are some key skills to list on your resume:

  • Leadership & Strategic Planning: Demonstrate your ability to develop and implement strategies that lead to desired outcomes.
  • Market Research & Analysis: Showcase your ability to research and analyze market trends, customer needs, and competitors.
  • Communication & Ad Copywriting: Highlight your ability to craft engaging ad copy that resonates with the target audience.
  • Brand Development & Management: Showcase your ability to create, manage, and protect a brand’s identity.
  • Digital & Social Media Marketing: Show your knowledge of digital and social media platforms, as well as your ability to leverage them for maximum impact.
  • Budget & Performance Management: Solidify your qualifications by showcasing your capacity to manage budgets and measure performance for success.

What skills should I put on my resume for Marketing Strategist?

When applying for a Marketing Strategist role, it is essential to have the right skills listed on your resume to be considered for the position. If you are looking to land a role in this field, here are some key skills you should consider including in your resume:

  • Strategic Thinking: A successful marketing strategist should be able to come up with creative and effective strategies to drive sales and reach marketing goals.
  • Research and Analytics: Being able to properly assess data and use research and analysis to evaluate changes in the marketplace is an important skill for a marketing strategist to possess.
  • Project Management: The ability to manage projects and coordinate teams is also essential for a successful marketing strategist.
  • Public Relations: Developing and maintaining relationships with customers, media, and other stakeholders is key for any marketing strategist.
  • Communication: Excellent verbal and written communication skills are a must-have for any marketing strategist.
  • Creativity: Being able to think outside the box and come up with creative solutions to problems is a valuable skill for any marketing strategist.
  • Digital Marketing: With the rise of digital channels, the ability to create and execute digital marketing campaigns is becoming increasingly important for marketing strategist roles.

Key takeaways for an Marketing Strategist resume

For any marketing strategist resume, there are several key elements that must be included in order to be successful when applying for a job. When crafting your resume, it is important to highlight your skills and experience in the marketing field, as well as your ability to think critically and approach marketing tasks strategically. Here are some key takeaways for a marketing strategist resume:

  • Highlight Your Leadership Skills: As a marketing strategist, you will need to be able to successfully manage projects and lead teams. Make sure to emphasize your leadership skills on your resume by highlighting any management roles you have taken on in the past, as well as any leadership qualities you possess.
  • Detail Your Analytical Abilities: To be successful in the marketing field, you must have strong analytical abilities. Make sure to emphasize your analytical skills on your resume by detailing any research or data analysis projects you have completed in the past.
  • Showcase Your Creative Side: To succeed as a marketing strategist, you must be able to think outside the box and come up with creative solutions to problems. Make sure to show off your creative side on your resume by detailing any creative projects you have completed in the past.

By following these key takeaways, you can make sure that your marketing strategist resume stands out from the crowd and demonstrates your skills and experience in the field. Good luck!

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Career Sidekick

24 Resume Summary Examples That Get Interviews

By Biron Clark

Published: November 8, 2023

Biron Clark

Biron Clark

Writer & Career Coach

A resume summary statement usually comes right after a job seeker’s contact info and before other resume sections such as skills and work experience. It provides employers with a brief overview of a candidate’s career accomplishments and qualifications before they read further. Because of how early it appears on the document, your resume summary statement (or your CV “profile” in the UK) is one of the first places recruiters and employers look. And without the right information, they’ll doubt that you’re qualified and may move to another resume.

So I got in touch with a select group of professional resume writers, coaches and career experts to get their best resume summary examples you can use and adapt to write a resume summary that stands out and gets interviews.

As a former recruiter myself, I’ll also share my best tips to write your resume summary effectively.

Why the Resume/CV Summary is Important

You may have heard that recruiters only spend 8-10 seconds looking at your resume. The truth is: they spend that long deciding whether to read more. They do glance that quickly at first and may move on if your background doesn’t look like a fit. However, if you grab their attention, they’ll read far more. Recruiters aren’t deciding to interview you in 8-10 seconds, but they are ruling people out in 8-10 seconds. And this is why your resume summary is so crucial. It appears high up on your resume (usually right after your header/contact info) and is one of the first sections employers see. So it’s part of what they’ll see in the first 8-10 seconds.

Your resume summary statement is one of your first (and one of very few) chances to get the employer to stop skimming through their pile of resumes and focus on YOU.

Watch: Resume Summary Examples That Get Interviews

10 resume summary examples:.

These career summary examples will help you at any experience level – whether you’re writing a professional summary after a long executive career, or writing your first resume summary without any experience! After you finish this article you’re NEVER going to have to send out a limp, weak resume summary statement again (and you’ll get far more interviews  because of it).

1. Healthcare Sales Executive Resume Summary Example:

Turnaround & Ground Up Leadership – Concept-to-execution strategies for untapped products, markets + solutions that yield 110% revenue growth – Negotiates partnerships with leading distributors + hospitals—Medline to Centara + Novant Health to Mayo Clinic –  Revitalizes underperforming sales organizations via scalable, sustainable infrastructures emulated as best practice –  C-Level networks of clinical + supply chain leadership acquired during tenures with XXX, XXX and XXX

Why this resume summary is good:

This resumes summary example’s strength lies in the detailed, unique information that has been included. By including revenue stats, names of past employers and partners, the reader right away sees that this person will bring to the role a strong networking ability with key players in his industry, and more importantly can build, grow and revitalize a sales organization, market or product.

By:  Virginia Franco, Founder of Virginia Franco Resumes  and Forbes contributor.

2. 15+ Year Business Owner Resume Summary Statement:

Dynamic and motivated marketing professional with a proven record of generating and building relationships, managing projects from concept to completion, designing educational strategies, and coaching individuals to success. Skilled in building cross-functional teams, demonstrating exceptional communication skills, and making critical decisions during challenges. Adaptable and transformational leader with an ability to work independently, creating effective presentations, and developing opportunities that further establish organizational goals.

Why this is a good summary section:

This is a resume summary statement that was for  a candidate returning to work after having her own business for 15+ years. Because of this, we needed to emphasize her soft skills and what she can bring to this potential position. In addition, we highlighted the skills she has honed as a business owner so that she can utilize these qualifications as a sales professional, account manager , and someone knowledgeable about nutrition, medicine, and the overall sales process.

By: Dr. Heather Rothbauer-Wanish. MBA, Ph.D., CPRW, and Founder of Feather Communications

3. Human Resources Generalist Resume Summary Example:

Human Resources Generalist with progressive experience managing employee benefits & compliance, employee hiring & onboarding, performance management processes, licensure tracking and HR records. Dependable and organized team player with the ability to communicate effectively and efficiently. Skilled at building relationships with employees across all levels of an organization. Proficient with HRIS, applicant tracking and benefits management.

Why this is a good resume summary:

The applicant highlights their experience across a wide range of HR functions from the very first sentence, and continues this pattern throughout the rest of the summary. They then use easily digestible langue to showcase their hard skills (in the first & fourth sentences) and soft skills (in the second & third sentences). They also integrate a variety of keywords to get past automated job application systems , without sounding spammy or without overdoing it.

By: Kyle Elliott, MPA/CHES,  Career Coach and Consultant

4. Social Media Marketing CV Profile Example (UK):

Social media expert with successes in the creation and management of social media strategies and campaigns for global retail organisations. Extensive experience in the commercial utilisation of multiple social media channels including Facebook, Twitter and YouTube; I build successful social strategies that increase brand awareness, promote customer engagement and ultimately drive web traffic and conversions.

Why this summary is good:

This summary is well-written, short, sharp, and gives recruiters a high-level explanation of the candidate’s core offerings in a persuasive and punchy style. A quick scan of this profile tells you the exact type of social media platforms the candidate is an expert in, as well as the campaigns they have experience running and types of organizations they have worked for. Most importantly, the summary is rounded off by showing the results that this person achieves for their employers, such as increased web traffic and conversions.

Editor’s note: This CV profile summary was written for the UK market… this is a great one to use/copy, but make sure you put it through a spell-checker if you’re applying for jobs in the US (utilisation vs. utilization, etc.)

By: Andrew Fennell, Director at StandOut CV , contributor for The Guardian and Business Insider

5. Marketing Manager Professional Summary Example:

Marketing Manager with over eight years of experience. Proven success in running email marketing campaigns and implementing marketing strategies that have pulled in a 20% increase in qualified leads. Proficient in content, social media and inbound marketing strategies. Skilled, creative and innovative.

This resume summary stands out because it gets straight to the point. By immediately introducing the number of years of experience the candidate has, the HR manager doesn’t need to spend time adding up years. The candidate also jumps right into his or her strongest skill, provides a statistic , then gives additional skills.

By: Sarah Landrum, career expert and contributor at Entrepreneur.com and Forbes

6. Warehouse Supervisor Resume Summary Example:

Warehouse Supervisor with Management, Customer Service, & Forklift Experience –  Dependable manager with 15+ years of experience in warehouse management and employee supervision. –  Skilled at managing inventory control, shipping & receiving, customer relations and safety & compliance. –  Certified Power Equipment Trainer, Forklift Operator and Reach Operator skilled at coaching other staff. –  Promoted to positions of increased responsibility given strong people and project management skills.

The applicant was applying for a warehouse supervisor position that required them to have demonstrated management, customer service and forklift experience. As such, the applicant showcased their experience in these areas with a few keywords in the title, followed by additional details in the accompanying bullet points. Their final bullet shows a record of promotions, while reinforcing the applicant’s customer service and project management skills.

7. IT Project Manager Resume Summary Example:

Experienced Project Manager with vast IT experience. Skills include computer networking, analytical thinking and creative problem solving. Able to apply customer service concepts to IT to improve user experience for clients, employees and administration.

Because this candidate is switching career paths, it’s important he or she take skills used for previous positions and apply those skills to the new job listing. This is a great example because the candidate makes it clear that his or her experience is not in the new field, but that they are still able to bring relevant experience to the table. When writing your resume summary, keep these tips in mind: Use writing that is straight to the point, clear and concise, you’ll have a higher chance of getting noticed by the hiring manager.

8. Career-Changer Resume Summary Example:

Earn trust, uncover key business drivers and find common ground as chief negotiator and identifier of revenue opportunities in sales, leadership and account management roles spanning e-Commerce, air travel and high-tech retail. Navigate cultural challenges while jumping time zones, lead international airline crews and manage corporate accounts to deliver an exceptional customer experience. A self-taught techie sought after as a go-to for complex billing systems and SaaS platforms alike—bridging the divide between technology and plain-speak. – Tenacious Quest for Success + Learning . Earned MBA and BS in just 3 years while working full-time – gaining hands-on experience in research- and data-driven product roadmap development, pricing and positioning. – Results-Driven Leadership. Whether leading Baby Boomers, Gen X or Millennials—figures out what makes teams tick, trains and transforms individuals into top-performers. – Challenger of Conventional Wisdom. Always ask the WHY. Improve the user experience through smart, strategic thinking that anticipates outcomes. Present cases that influence, and lead change that drives efficiency and profitability.

This client was eager for a career change and had moved from role to role and industry to industry. After completing her Master’s degree, she was eager to tie her skills together to land a role – which she did – as a Senior Technology Account Strategist for a global travel company. Although a bit longer than a traditional summary, its strength lies in the details. Without ever getting to the experience section, the reader gets a clear idea of the scope of responsibility, and hard and soft skills the candidate brings to the table.

By: Virginia Franco, Founder of Virginia Franco Resumes  and Forbes contributor.

9. Project Management Executive Professional Summary Example:

15+ years of initiating and delivering sustained results and effective change for Fortune 500 firms across a wide range of industries including enterprise software, digital marketing, advertising technology, e-commerce and government. Major experience lies in strategizing and leading cross-functional teams to bring about fundamental change and improvement in strategy, process, and profitability – both as a leader and expert consultant.

Why this resume summary is good:

“Project Manager” is one of those job titles that’s REALLY broad. You can find project managers earning $50K, and others earning $250K. The client I wrote this for was at the Director level, and had worked for some of the biggest and best tech companies in her city. So this resume profile section shows her level and experience, and the wide array of areas she has responsibility for in her current work. You can borrow or use some of the phrasing here to show that you’ve been responsible for many important areas in your past work.

By: Biron Clark, Founder of  CareerSidekick.com.

10. Startup And Finance Management Consultant Career Summary Example:

Experienced strategist, entrepreneur and startup enthusiast with a passion for building businesses and challenging the status quo. 8+ year track record of defining new business strategies, launching new ventures, and delivering operational impact, both as a co-founder and management consultant. 

Why this resume summary example is good:

This summary was for a highly-talented management consultant looking to break out of finance, and into trendier tech companies like Uber . His track record and educational background were great, so the goal of this summary section was to stand out and show he’s more than just the typical consultant with a finance background. So we emphasized his passion for startups, and his ability to think outside the box and challenge the status quo. That’s something that companies like Uber and other “disruptive” tech companies look for.

14 Resume Summary Examples for Various Industries

Compassionate and effective 5th-grade teacher with experience overseeing the classroom and preparing lessons. Extensive experience encouraging students through positive reinforcement and motivational techniques. Collaborate well with school administration and other members of the teaching team. Ensure all students meet learning requirements, including literacy, social, and arithmetic skills.

2. Teacher’s Assistant

Goal-oriented teacher’s assistant with ten years of experience working with elementary school children. Aid teachers with lesson planning, classroom settings, and group instruction. Model positive behavior and maintain order in the classroom. Willingness to take on additional responsibilities to meet learning objectives.

Tech Industry

3. computer programmer.

Innovative computer programmer with a proven track record of writing high-quality code and supporting team needs with subject matter expertise. Adept in multiple programming languages, including Python, JavaScript, and C++. Ability to troubleshoot complex programming issues with inventive solutions. 

4. Cybersecurity Analyst

Dedicated cybersecurity analyst with ten years of experience in online security research, execution, planning, and maintenance. Proven track record of identifying business risks and proactively resolving them. Experience designing and instituting layered network security for large-scale organizations. Train users and other staff members on IT safety procedures and preventive techniques.
Skilled healthcare professional with ten years of experience in patient care, diagnosis, and providing appropriate treatments and medical services. Manage medical staff and resolve complex medical cases with maximum efficiency. Communicate the patient’s condition and treatment plan in easily understood terminology. Remain current with the latest advancements in medicine and research to ensure patients receive proper care.

6. Registered Nurse

Seasoned registered nurse offering comprehensive patient care in emergency room settings. Experience handling diverse patient populations and caring for various conditions. Proven leadership managing nursing teams and other staff. Focus on enhancing patient care and satisfaction through empathetic communication and excellent customer service. 

7. Digital Marketing Manager

Forward-thinking digital marketing manager experienced in all facets of digital marketing, including social media management, PPC advertising, SEO, and email marketing. Proven experience creating comprehensive marketing plans that improve lead prospecting and enhance brand awareness. Up to date with the newest tools available for digital marketing campaigns.

8. Marketing Analyst

Industrious marketing analyst well-versed in analyzing marketing campaign analytics and making recommendations to improve performance. Collaborate with account managers and use KPI metrics to explain the results of marketing initiatives. Meticulous with a strong work ethic and robust communication skills.

Food and Service Industry

Experienced wait staff member capable of managing orders, processing payments, and upselling menu items. Ensure restaurant guests feel welcome with attentive service catered to their needs. Remain current on updates to the menu and assist guests with selecting orders to meet their dietary requirements. Maintain a positive attitude and focus during busy restaurant periods.

10. Hotel Receptionist

Friendly hotel receptionist with extensive experience handling guest check-ins, check-out, and payments. Facilitate a positive guest experience with polished customer service skills and a readiness to address common inquiries and complaints. Collaborate well with other hotel team members, including executive administration and on-site restaurant staff.

Business/Office Jobs

11. financial analyst.

Highly motivated financial analyst with a proven track record of recommending appropriate financial plans based on financial monitoring, data collection, and business strategizing. Experienced in qualitative and quantitative analysis, forecasting, and financial modeling. Excellent communication skills for building and fostering long-term business relationships across the organization.

12. Tax Accountant

Experienced tax accountant with ten years of experience preparing federal and state tax returns for corporations and partnerships. Monitor changes in laws to ensure the organization properly complies with reporting requirements. Assist with tax audits, ensuring the team receives proper supporting evidence for tax positions. Analyze and resolve complex tax issues. Look for available tax savings opportunities for corporations with an aggregate savings of $500K last year. Excellent analytical skills and attention to detail.

Sales and Customer Service

13. sales representative.

Enthusiastic sales representative with expertise in identifying prospects and converting qualified leads to paying customers. Provide quality customer service and contribute to team sales success. Offer exceptional communication skills and seek to understand client needs before making the appropriate product recommendations. Continually meet and exceed sales goals. Leverage extensive knowledge of available products to provide appropriate client solutions and enhance customer loyalty and retention.

14. Customer Service Associate

Knowledgeable customer service professional with extensive experience in the insurance industry. Known as a team player with a friendly demeanor and proven ability to develop positive rapport with clients. Maintain ongoing customer satisfaction that contributes to overall company success. Highly articulate, with a results-oriented approach that addresses client inquiries and issues while maintaining strong partnerships. Collaborate well with the customer service team while also engaging independent decision-making skills.

Now you have 24 professional resume summary statements and some explanations of why they’re effective. Next, I’ll share tips for how to write your own in case you’re still unsure how to begin based on these examples above.

How to Write a Resume Summary: Steps and Hints

We’ve looked at 10 great resume summary examples above. As you begin writing a resume summary for yourself, here are some helpful tips to keep in mind:

  • Read the employer’s job description. Your career summary shouldn’t be a long list of everything you’ve done; it should be a refined list of skills and experiences that demonstrate you’re a fit for their job.
  • Mention your current job title if relevant. One common way to begin your resume summary is to state your current job title.
  • Explain how you can help employers achieve their goals or solve their problems.
  • Consider using bold text to emphasize one or two key phrases.
  • Include any relevant metrics and data like dollar amounts, years of experience, size of teams led, etc. This helps your resume stand out.
  • Focus on making the employer want to read more. The goal of your resume summary isn’t to show everything you can do, but to grab their attention and show enough that they continue reading.

Creating a Customized Resume Summary

While general summaries are appropriate when applying for jobs requiring similar skills and experience, a customized resume summary can enhance your chances of moving on to the next step in the hiring process. 

That’s because most companies use automated tracking systems (ATS) to review submitted resumes for content directly related to the job posting. If you use keywords and natural language phrases in your summary that interlink to the job description, you’ll have a much higher chance of passing the ATS review.

Let’s look at an example of a resume summary that is customized for the specific job description below:

Social Media Specialist Job posting

“Highly motivated social media specialist with strong project management skills. Creative marketer skilled in crafting innovative social media campaigns that resonate with a target audience. Regularly develop compelling copy and social media content to enhance lead generation and brand awareness. Detail-oriented with extensive project management skills that ensure proper prioritization of tasks and projects. Work with various social media management and analytics tools to examine results and make adjustments as necessary.”

This summary directly addresses the key points in the job description but rewrites them so the customization is natural and flows well. It’s personalized for the open role and uses similar terms with a few strategically placed keywords, such as “social media content” and “project management.”  

How Long Should a Resume Summary Be?

As you read the resume summaries above, you probably noticed there are some short single-paragraph resume summary examples and much longer career summaries that are two to three paragraphs plus bullet points. So how long should YOUR professional summary be? If you have relevant work experience, keep your summary to one or two paragraphs. The piece you really want the hiring manager to read is your most recent work experience (and you should make sure you tailored that info to fit the job description). The resume summary is just a “bridge” to get the hiring manager into your experience.

If I were writing my own career summary right now, I’d likely use one single paragraph packed with skills, accomplishments, and exactly why I’m ready to step into the job I’ve applied for and be successful!

Even for a manager resume summary, I recommend a very short length. However, if you’re changing careers, or you’re looking for jobs without any work experience , the summary section needs to stand on its own, and should be longer. That’s why some examples above are a bit longer.

Formatting Your Resume/CV Career Summary

You may have noticed a variety of different formats in the career summary examples above. There isn’t one “right” way to format this section on your resume or CV. However, I recommend either using one or two brief paragraphs, or combining a short sentence or paragraph with bullets. Avoid writing three or four long paragraphs with no special formatting like bullet points. That’s simply too much text for your summary section and will cause recruiters and hiring managers to skip over it in some cases.

Should You Include a Resume Objective?

You do not need to include an objective on your resume, and doing so can make your resume appear outdated. Use a resume summary instead of an objective. Follow the resume summary examples above and focus on discussing your skills, qualifications, and achievements, rather than stating your objective. Employers know that your objective is to obtain the position you’ve applied for, and the resume objective has no place on a modern resume/CV in today’s job market.

Examples of Bad Resume Summaries

Now that we’ve seen a few exemplary resume summaries, let’s look at some that you should avoid at all cost.

1. Typos and Grammatical Errors

“Experienced cashier who knows how to run the register cash. Responsible with the money and can talk with the customer. Knows when to stoc up the invenory and checks it all the time. Can count change and run credit card tranactions. Get the customer happy by good service. I am always cheerful and organized.”

Why this resume summary is bad:

If you read the summary carefully, you’ll notice several spelling errors. The words “stock,” “inventory,” and “transactions” are all spelled wrong. Grammatical errors make the summary choppy and difficult to follow (“Get the customer happy by good service”).  A summary like this probably won’t fly with a company looking for a detail-oriented cashier responsible for managing in-person sales.

2. Lacks Relevant Keywords

“Talented worker with experience managing a team of staff. Creative and responsible with knowledge of organizational processes. Can keep up with the busiest of environments. Stays focused when at work, ensuring prompt task completion. Dependable and willing to collaborate with a team to get things done.”  

In this example, the chef doesn’t use keywords relevant to cooking, restaurants, or kitchens. The summary is very generic and can apply to nearly any job. A manager who receives the application isn’t likely to understand what value the candidate can bring to the restaurant.  To fix the summary, the applicant must rewrite it to include relevant keywords and phrases. 

3. No Numbers to Quantify Achievements

“An experienced and hardworking manager ready to align procedures for maximum revenue and profits. Proven track record of streamlining and strengthening processes, resulting in higher sales and better customer satisfaction. Collaborate well with sales team members, ensuring they have the resources and knowledge to support customer purchases and inquiries. Develop strong rapport with clients and maintain ongoing relationships.”

This isn’t a terrible summary for a sales manager, but it has room for improvement. For one, the first two sentences essentially duplicate each other, mentioning an aptitude for improving processes with the objective of higher sales. The other issue is a lack of quantifying achievements. 

The applicant mentions they have a proven record of increasing sales, but they could strengthen the summary by quantifying their results. For example, they might say, “Proven track record of streamlining and strengthening processes, resulting in a 25% increase in sales over the past year.” The quantifier provides additional credibility. 

4. Not Targeting the Specific Job

“Looking for work in a role that requires great customer service, project management, and communication skills. Able to collaborate with people from diverse and varying backgrounds. Highly organized and reliable worker with a strong work ethic. Responsible and reliable worker you can count on.”

While the candidate lists various skills they have, including customer service and project management, there’s no indication of prior roles held or what position they’re applying for. The summary could apply to numerous positions in a variety of industries. To improve the resume summary, the applicant must specify the job they’re applying for and indicate their prior experience in a similar role, if they have any.

After You Start Getting Interviews, Make Sure to Take Advantage…

If you follow the advice above, you’ll have a great professional resume summary to make your qualifications stand out to employers. But landing the interview is only half the battle… So make sure you go into every interview ready to convince employers that they should hire you, too! If you write a great resume summary example that gets employers excited to interview you, they’re going to ask you questions like, “tell me about yourself” early in the interview to learn more about your background. So make sure you’re prepared with an answer.

I also recommend you review the top 20 interview questions and answers here.

Your resume caught their interest, so naturally, they’re going to follow up with a variety of questions to learn more about your professional background.

The bottom line is: A strong professional resume summary, followed up by other well-written resume sections will get you the interview, but your interview performance is what determines whether you get the job offer!

Biron Clark

About the Author

Read more articles by Biron Clark

More Resume Tips & Guides

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I would recommend to customise the skills section of your resume, and ensure that it matches the job posting. The higher the number of phrases within the resume matching the job requirements the more are the chances that the recruiter will pick you for the job.

I just wanted to say, “thank you!”. This was very helpful. Instead of jumping from one website to the next there’s so much useful, relevant information right here.

Hi, I have been having trouble creating a resume as My old one is so long, I’ve worked for a government agency for the past 14 years and held multiple positions doing many different duties for each and now I have to relocate to another area where they do not have an agency like mine in my new area within a 3 hour drive, how can I squeeze all my experience and duties on one page and where do I even start, I’m so nervous, it’s been so long since I’ve attempted the job hunt. So I’m wondering, I do not want to cut anything out that may hurt my chances and I can’t afford to have my resume rewritten by a professional. Can you guide me as to where you think would be a good place to start, I’ve been staring at this laptop for weeks trying to decide on a resume template, there are so many. I thank you for your time and any input will help.

Hi, I am a new graduate and do not have any experience in my field which is Nursing. I want to apply for the jobs but I have no idea about what to mention in my resume.

Hi, this article should help with the resume summary, at least: https://careersidekick.com/summary-for-resume-no-experience/

Other than that, you need to put your academic experience. And internships/part-time jobs if you’ve had any.

Dear Biron,, Thanks for sharing the 10 examples of professional summaries in your article, and especially the reasons why they were considered to be good. However, as a HR professional, I would most likely skip over most of them and would not read much past the first or second sentence. The summaries were mostly too wordy and boring, and did not demonstrate ‘oomph’ at first cursory reading. Simply indicating certain skills or behaviors does not give an idea of the level of expertise, and could simply be wishful thinking on the part of the resume writer.

Just goes to show that there are many ways to see what makes a good summary.

I am a chemical engineer and project management professional with 15+years experience. My experience is between process engineering and project management . How can I marry the two in my profile summary?

It’s not about showing everything you’ve done. It’s about showing employers evidence you’ll succeed in their job. You can show a bit of both but focus heavily on what’s most relevant for the jobs you’re applying for right now. 80/20.

This was absolutely helpful and amazing! Thank you very much!

Hello, I am an active job seeker. I hold a law degree from a foreign country and currently in college for an associate degree. My question is, how do I blend both my foreign job experience with that of the United States in my resume. Thank you.

I’d put your work history in chronological order, starting with the most recent up top. That’s what I’d recommend for 95% of people actually. Then it doesn’t matter where you held each job.

And then in your Education section, I’d include your foreign degree and the current degree you’re pursuing in the US, too (for the US degree, you can say “in progress” or “graduating May 2019” for example).

I am 40 years old & B.A degree holder I have experience in many fields.I would like to join any one fields

I am a fresh graduate, who has five years teaching experience and some months customer service representative experience. Pls kindly assist me to put the resume summary together

I’m an active duty service member and finding in a little difficult creating a good transitional summary from 20 year profession in tactical communications to a drug and alcohol counselor. Do you have any recommendations how I should approach this? Any assistance would be helpful. Thanks

Great piece

How to write the CAREER ABSTRACT in resume for ware super visor retail business?

Just wanted to say thank you.Your advise and information was clear and easy to understand , sometimes there is nothing pertaining to what im looking fot in particular, buy you have sermed to cover everything I n a short quick easy to understand method.It will help tremendously.

Thanks! Glad to hear it helped :)

Very informational

What if you have work experience, but the job your going for(teachingeducation) has nothing to do with warehouse work? How should I build my resume?

In the summary, describe yourself and then say, “…looking to transition into ___” (the type of work you want to be doing now).

This is a bit like a resume “Objective”. I normally don’t recommend an Objective section (and I recommend a Summary section instead), however the one time an Objective does make sense is when you’re trying to change industries or make a big change in the type of role you have.

So that’s why my advice here might seem like I’m telling you to combine an Objective with your resume Summary.

Then “tailor” your previous work to be as relevant as possible. Even if you worked in a different industry you can still show things like leadership, accountability, progress/improvement, hard work, achieving goals, strong teamwork skills, etc. You can do all of that in your resume bullets and work history.

Don’t u have Resume Summary of legal secretary/legal assistant?

No, sorry about that. There are hundreds of different professions/job titles, and we aren’t able to include an example for every scenario out there. These resume summary examples are designed to give you a general idea of how to write yours.

The summaries listed are excellent example and have helped me develop a stand out summary for a new position.

Hello, I been trying to land the job of my dreams. I need help with my resume if i want the recruiters in airlines to notice me. I’ve applied before but haven’t had complete success to making it to a face-to Face Interview. It is a career change – yet i feel i am a great candidate bc i have had many customer service and I even attended an academy for that specific position. Can you please tell me what I am doing wrong on my resume ?

what if i never had a job experience?

Great question. If you don’t have any work experience, take one of the formats/examples above and put your accomplishments and qualifications from your academic studies.

Your headline could say: “Motivated Bio-Sciences Graduate With Expertise in ____”.

And then you might talk about accomplishments in school, group projects you worked on or led, etc.

Basically, when you have no work experience, your school/studies BECOMES your recent work. You should talk about that like it’s a job, because that’s the experience you do have.

really amazing article and too useful , thanks

Hi Mr. Clark, I have been out of the work force for about 18+years and I have been a small business owner for the same number of years. However, I want to go back to the work force. But my problem is that, I don’t know how to prepare my resume or resume summary statement. I had a degree in Communication,Arts and Sciences and a postgraduate degree in Public Administration. I’m a bit confused as to how to incorporate all these experiences into my resume. Please can you help?

Hi Dorothy, I can recommend a professional resume writer if you want. But they’re typically not cheap, so it’s something you’d have to be willing to invest in. If not, there’s a lot of free info online about how to “tailor” your resume for specific jobs. I can’t help one-on-one unfortunately, but I’d recommend thinking about which type of jobs you want, and think of what experience you have that is most relevant. that’s what to put on your resume. Your resume isn’t only about you, it’s about them – what do they want/need? (if you want to get a ton of interviews, that’s how to do it :) ).

Can I have a professional resume writer?

I use a similar format when writing my opening statement for my coverletter. How do you recommend differentiating the two? Or is it ok to use largely the same language?

I think it’s okay to use something similar. I might be more brief in the cover letter… it needs to be about them just as much as it’s about you. Whereas the resume is all about you, at least in the summary section. (The later sections should still be tailored to THEIR needs..)

Struggling to write a Summary Statement for a Secretary/Administrative Assistant position. I have 15 years government experience but have been away from the government since 9/1993 and have spent 15 years as a Substitute Teacher after taking off for 10 years to raise my children.

Hiya! I am a mother of three attempting to return to the workforce. I have been a stay at mom for about 13 years, so I have a (large) gap in my employment history; which doesn’t look great. I have a college education and have obtained a few certifications whilst not employed, plus many volunteer hours. I know that I should probably use a functional resume format. Would love some advice on what I should include in my summary statement.

Hi Juniper,

I rarely like functional resumes, but it might be worth trying. I’d “split-test” it (a marketing term). Create two resume styles, send out 50% one way, 50% the other way, and track results for a week.

I’d treat the resume summary statement just like any other resume. Highlight your skills and past wins/accomplishments.

how do i explain long term gaps in employment? leave them out?

Hi Paulette,

Don’t mention them on a resume summary. But do mention the gaps on a cover letter or lower down on the resume. Here’s an article on how to explain gaps in employment:

https://careersidekick.com/explaining-gaps-in-employment/

I am student in civil engineering field. Have 1.5 yrs of work ex. How should i structure my resume. Thanks.

Hello My name is Shataka and I’m a current job seeker trying to land my dream job as a Counselor. I have Master degree in Counseling Psychology and a Bachelor’s degree in Social Work. My experience lies in many different fields. I’m currently a Substance Abuse Counselor, with a teaching background and over 5 years of social service experience. I guess my question is how would I sum up all my experience to help me find a job as a Counselor.

Comments are closed.

20 Resume Summary Examples to Make Writing Your Own Easier

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If you still have an objective statement perched at the top of your resume, it’s time for some serious updating.

That formal (and, honestly, totally useless) blurb of the past has since made way for something way more helpful: a resume summary statement.

So…uhh…what exactly is a summary statement ? It’s a few short lines that go at the top of your document and make it easy for the hiring manager to quickly understand your experience and qualifications. Basically, it gives the highlights of what you bring to the table.

It sounds simple in theory. But when you sit down to actually pull one together, you’ll quickly realize that distilling your skills, experience, and ambitions into a few short sentence fragments is way easier said than done.

Fortunately, a little inspiration can get your creative juices flowing. These 20 resume summary examples (and expert tips) will help you get started—and hopefully keep you from staring at that menacing, blinking text cursor for a half hour.

5 tips for writing your own resume summary statement

Before we get into the actual resume summary examples, let’s set the scene with some more general advice for writing your own professional summary. Here are five tips to keep in mind as you work on this blurb for yourself.

1. Determine if you actually need one

There are certain things you absolutely have to include on your resume—like your name and your contact information. But a summary statement? It’s not necessarily a prerequisite.

Summary statements can be more impactful for certain types of candidates. For example, if you have years of professional history, several disparate experiences that need to be tied together, or an untraditional background that could warrant some explanation, a summary statement can help you set the scene.

If you’re stuck on whether or not to write one, ask yourself this: Is this adding value or is it simply restating things that are said elsewhere on your resume?

2. Say exactly what you do

Your summary statement is included directly at the top of the document, so don’t forget its primary purpose: to introduce you to the hiring manager.

To make a solid introduction , you need to plainly state what you do (without any vague terms or clever phrasing). Are you a software engineer? Say that. A customer support specialist? Use those exact words.

It might seem basic, but explicitly spelling out your job title gives some important context as the hiring manager reviews your history and other qualifications. Plus, it helps them more readily understand what position you’re applying for, just in case your resume gets bounced around or separated from your application.

3. Tailor your summary to the job description

We know you’ve heard the classic “ tailor your resume ” advice before, but it’s oft-repeated for a good reason: It’s important.

Your resume summary is one area that you should be prepared to tweak and rewrite with every single new job you apply for. Take a fine-tooth comb to the job description and pay close attention to certain skills or responsibilities the employer emphasizes.

Are they specifically looking for someone with Salesforce experience? Do they want someone with at least five years of work history under their belt? Incorporate those heavy-hitting qualifications into your summary so that the hiring manager sees them right away without any scrolling or searching.

4. Get specific

To make the most of your summary statement, you need to go beyond buzzwords and resume fluff and provide tangible, impressive qualifications and experiences.

That could mean quantifying your accomplishments where you can—whether that’s your years of experience or an aggressive target you met in a previous position.

Even if you can’t include numbers, skip the generalities and get specific with the value you have to offer. Have you worked with Fortune 500 companies? Are you a whiz with a certain type of industry software? Those could deserve a mention in your summary.

You might find it helpful to sit down and brainstorm a long list of your experiences and accomplishments before trying to write your summary. Whenever you apply for a new job, you can sort through your list and pull out the ones that are most relevant to that specific position. Plus, it’s a solid confidence booster.

5. Keep it short

Your resume summary statement should pack a punch without a lot of wordiness. Remember, it’s a statement and not a full-blown career memoir, so you need to keep it short.

Try to stay as close to three sentences as possible. Any longer than that and you’ll likely lose the interest of the hiring manager before they’ve even made it to your skills or professional history .

Now that you have the lay of the land with regard to summary statements, let’s look at 20 different resume summary statement examples sorted into several categories:

Resume summary examples based on experience level

Resume summary examples based on industry, miscellaneous resume summary examples.

The summary statement (not to mention the entire resume) of someone with 20 years of experience will inevitably look different from someone who’s looking for an entry-level or early-career role. Here are some helpful resume summary examples for all different experience levels.

1. Eager and enthusiastic digital marketing student working toward a BS in Business Administration at Boston University. Extensive coursework and project-based experience with social media content creation, keyword strategy, and GA4. Driven team player with a growth mindset and a can-do attitude.

Entry-level

2. Dedicated and detail-oriented finance graduate with internship experience in financial analysis with a Fortune 100 company. Skilled with financial modeling, data analysis, and Microsoft Excel, with a solid understanding of financial principles and investment strategies.

3. Experienced recruiter with four years of experience in successfully identifying and attracting top talent for diverse organizations. Proficient with full-cycle recruitment, from sourcing and screening candidates to conducting interviews and negotiating offers. Strong interpersonal and communication skills, combined with a data-driven approach to optimize recruitment processes and shorten time-to-hire by 20%.

Manager level

4. Accomplished software engineering manager with seven years of experience and a solid background in leading cross-functional teams at Deloitte and Capital One. Expert-level proficiency in database management as well as Python, Java, SQL, and C#. Proven track record of successfully delivering complex projects on time and within budget while nurturing the professional growth of engineering teams.

Senior level

5. Highly accomplished and strategic senior-level VP of Human Resources with a decade of progressive leadership in driving HR excellence within diverse organizations. Proven expertise in developing and implementing innovative talent acquisition, employee development, and workforce relations initiatives. Passionate about fostering a culture of inclusion, engagement, and organizational growth.

Executive or C-suite level

6. Results-driven Chief Financial Officer with an extensive, 16-year track record of successfully optimizing financial operations and driving profitability for both leading corporations and expansion-stage startups. Adept at strategic financial planning, risk management, and cost control measures, resulting in substantial revenue growth. Proven ability to lead high-performing finance teams and collaborate with executives to shape and execute long-term financial strategies.

Different industries value different qualifications. If you’re applying for a marketing position, you’ll emphasize your creativity. But if your career’s in finance, you’ll likely prioritize compliance and your attention to detail. Here are a few industry-specific resume summary examples to give you some more targeted direction and inspiration.

Engineering

7. Results-oriented mechanical engineer with eight years of experience in product design and development with Siemens. Proficient in designing and optimizing mechanical systems, with a track record of improving product efficiency and reliability. Eager to leverage technical expertise and leadership skills to manage and mentor engineering teams in achieving organizational goals.

8. Creative and inquisitive software developer with two years of experience in designing, developing, and debugging software applications. Proficient in Python, Java, and C++ and committed to writing clean, efficient code that meets client and project requirements. Quick learner, dedicated team player, and relentless problem solver.

9. Motivated and detail-oriented entry-level financial associate with one year of internship experience at BlackRock. Proficient in financial data analysis, portfolio management support, and client relationship building. Recognized by professors and internship managers for a strong work ethic and commitment to excellence.

10. Accomplished financial controller with an impressive 22-year career in property and casualty insurance. Adept at overseeing financial operations, financial reporting, and regulatory compliance to ensure the financial stability and growth of organizations. Proven track record of implementing effective financial strategies, leading high-performing teams, and providing invaluable insights to drive informed decision-making within the insurance sector.

Human resources

11. Experienced HR manager with over a decade of experience overseeing HR operations, fostering a positive workplace culture, and driving organizational growth. Skilled at employee development and HR policy implementation, with a strong commitment to inclusivity and employee wellbeing.

12. Passionate HR assistant with one year of experience at Bombas and proficiency in Workday. Skilled at providing administrative support for all types of recruitment, onboarding, and employee relations activities. Conscientious communicator, empathetic listener, and driven problem solver.

13. Editorial-minded marketer and communications strategist transforming the way brands interact with audiences through content. With over seven years of experience at consumer startups, media companies, and an agency, brings a thoughtful perspective and blend of creative chops and digital data-savvy. Entrepreneurial at heart and a team player recognized for impassioned approach and colorful ideas.

14. Award-winning journalist and digital producer offering extensive experience in social media content curation, editing, and storytelling. Adept at transforming complex topics into innovative, engaging, and informative news stories.

15. High-achieving enterprise software account manager driven to increase sales in established accounts while reaching out to prospects. Help Fortune 500 companies gain a competitive edge and increase revenue by identifying customer needs, providing recommendations, and implementing technology products that solve problems and enhance capabilities.

16. Results-driven sales manager with four years of experience driving revenue growth for high-performing B2B software sales teams. Skilled at developing and executing strategic sales plans, nurturing client relationships, and achieving sales targets through effective leadership and collaboration .

17. Eager sales associate with a keen focus on new business development, leveraging strong interpersonal and communication skills to identify and pursue sales opportunities. Proven track record of expanding client bases, building lasting customer relationships, and exceeding sales targets by at least 10% every quarter.

Whether you’re making your comeback from a longer career break or are making a jump to an entirely new role or industry, there are certain situations that require a bit more explanation. Fortunately, your summary statement allows you to go beyond the confines of bullet points and add a little more color to your professional story . Here are a few examples to see that in action.

Returning from a career break

18. Experienced customer support specialist with five years of proven expertise in delivering exceptional service and resolving customer inquiries across industries. Returning to the workforce after a rewarding three-year break focused on family. Unwavering enthusiasm to contribute strong communication and organizational skills to a dynamic, customer-centric team.

Making a career change

19. Content marketing professional with three years of experience, now transitioning into the user experience field. Strong background in data-driven decision making, content strategy and design, and customer engagement. Dedicated to leveraging unique skills and non-traditional experiences to create user-centered digital experiences that drive business growth.

Making an internal move within your company

20. Over three years of experience as an administrative support specialist with Allstate. Eager to leverage organizational skills, attention to detail, and deep familiarity with company culture to transition into an HR assistant role.

Stop sweating over your resume summary statement

Your resume summary statement seems simple enough in theory. It’s just a few quick sentences, right? But that’s exactly what makes it so challenging. It feels impossible to condense all of your skills, experiences, and accomplishments into a couple of powerful and punchy sentence fragments.

The above resume summary examples will help you get your own wheels turning. And if you’re really struggling, ask yourself this: If you could only tell the hiring manager three to five things about yourself, what would they be? Those belong in your summary statement.

resume opening statement for marketing

U.S. Stock Market Sees Biggest Daily Drop in Nearly 2 Years

U.S. stocks tumbled after markets, rattled by reports of a slowing American economy, recorded heavy declines in Asia and Europe.

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S&P 500

The New York Times

The New York Times

Here’s what to know about the market meltdown.

Stocks on Wall Street suffered their sharpest decline in nearly two years on Monday, tracking a global rout that came as investors zeroed in on signs of a slowing American economy.

Monday’s drop extended a sell-off that had begun last week, after the U.S. jobs report on Friday that showed significantly slower hiring, with unemployment rising to its highest level in nearly three years. This deepened fears that the world’s largest economy could be slowing sharply and that the Federal Reserve may have waited too long to cut interest rates.

The decline was exacerbated by other factors , including concerns that technology stocks had run up too far too fast, and that a suddenly strengthening yen would hurt the prospects of Japanese companies and some global traders.

U.S. markets. The S&P 500 fell about 3 percent , its worst decline since September 2022. The technology heavy Nasdaq composite dropped 3.4 percent.

Tech stocks. A number of big technology stocks — which have sway over the broad market because of their size — were sharply lower again on Monday. Nvidia dropped more than 6 percent, Apple Amazon and Alphabet all fell more than 4 percent.

Fed rates. Based on the weakness in the U.S. jobs report, Goldman Sachs said in a note that it now expected the Fed to cut rates at its next three meetings — in September, November and December — a more aggressive timetable for cuts than the investment bank had previously expected. At their meeting last week, Fed officials held interest rates at a two-decade high, where they have remained for a year.

Economic data. Investors were presented with some upbeat data on Monday. The Institute for Supply Management’s report on services came in at 51.4 percent, indicating that purchasing managers see business expanding, after June’s more downbeat number.

Global markets. Japan’s Nikkei 225 index dropped 12.4 percent, its biggest one-day decline, larger than the plunge during the Black Monday crash in October 1987. At one point, the plunge in Japanese and Korean stocks tripped a “circuit breaker” mechanism that halts trading to allow markets to digest large fluctuations. The Pan-European Stoxx index fell 1.5 percent, rallying from a large fall earlier in the day, as every major market on the continent recorded declines.

What should you do? In times of market turmoil, there is often an urge to sell. But there is no reason to think that you can predict what will happen in the markets in the next few hours or in the near future. It’s better not to try .

Danielle Kaye

Danielle Kaye

The S&P 500 fell 3 percent, its worst day since September 2022. This drop brings the index down 8.5 percent from an all-time peak in July – but it’s still up 8.7 percent in 2024 overall.

Lydia DePillis

Lydia DePillis

In another bit of reassuring data, the Fed’s Senior Loan Officer Opinion Survey on bank lending practices reported stable demand for commercial and industrial loans, even in the face of tighter standards. Demand for real estate loans continued to weaken, however.

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The S&P 500 is currently down 2.44 percent. If it were to close at that level, it would be the biggest daily drop since December 2022 – even steeper than two weeks ago, when the index took a major hit from disappointing Alphabet and Tesla earnings reports. But there’s still plenty of time before the market closes in about two hours.

Jeanna Smialek

Jeanna Smialek

It’s worth noting that while some commentators make the point that stock sell-offs can trickle out to slow the real economy, Fed officials generally take the view that the sell-offs need to last for a while to do so.

“It’s worth just remembering that that the Fed’s job is to act in a steady manner based on the totality of the data, not to overindex on what the market wants today,” Chicago Fed President Austan Goolsbee told me earlier.

Talmon Joseph Smith

Talmon Joseph Smith

The Sahm Rule points to a recession. Here’s what the rule maker thinks.

A key driver of recent market anxiety has been a turning point in employment data that has historically been a recession warning: the Sahm Rule.

Conceived in 2019 by the former Fed economist Claudia Sahm , the “rule” shows that the U.S. economy has been in the early innings of a recession whenever the unemployment rate’s three-month moving average (which smooths out data volatility) exceeds the lowest three-month moving average of the past year by half a percentage point or more. U.S. unemployment is 0.53 percent higher than that trough, based on the July employment report issued on Friday.

The unemployment rate remains low but has slowly risen for four consecutive months. And this labor market slowdown, to an extent, was welcomed by the Federal Reserve, which has kept interest rates high to cool the economy and rid it of the elevated inflation that remains. (Inflation is now half a percentage point above its 2 percent target, according to the Fed’s preferred gauge.) But markets now fully expect that Fed policymakers will ease credit conditions, by cutting interest rates at their next meeting in September.

The question and concern, partly expressed in the market sell-off, is whether that will be too late to avoid a recession — a contraction of economic output.

“Given everything we know, or that we think we know, the United States is not in a recession,” Ms. Sahm said in an interview on Monday. “But the risk of going into a recession in, say, in the next three to six months? Those have really gone up.”

Ms. Sahm said her recession indicator “was designed thinking of fiscal policy” and meant to give Congress an early heads-up about when to use its spending power to intervene and counteract economic deceleration.

But “in some sense,” she added, “the Sahm Rule may now be giving the signal the Fed needs” during this business cycle.

The Sahm Rule communicates a clear empirical pattern: Normally, once the unemployment rate rises substantially, it lurches upward. But for the sake of workers’ employment prospects, Ms. Sahm doesn’t want it to portend a downturn this time. And she pointed to “very good reasons” that her rule “could falter in this cycle” — namely “big disruptions in the labor force with the pandemic.”

“We have millions of people drop out of the labor force suddenly, and then we went into labor shortages, and we’re scrambling for workers, and that pushes the unemployment rate down,” she said, describing the pandemic lockdowns and recovery. “And now, in recent years, we’ve had a big influx in immigration, and you’ve got a weakening demand of workers versus an increasing supply of workers.”

Some economists say the rise in the unemployment rate and consequent triggering of the Sahm Rule may have been skewed by the impact of Hurricane Beryl on Texas, despite a note from the Bureau of Labor Statistics that the storm “had no discernible effect” on the jobs data.

And while there were some signs of weakness before Friday — like an increase in delinquent payments among lower-income households — the most recent snapshots of the economy have been good, even great by historical standards.

In the most recent quarter, productivity increased at a thumping 2.7 percent from a year earlier , corporate profits continued to grow and overall economic growth clocked in at a better-than-expected 2.8 percent annual rate.

And yet that’s the very nature of turning points: Whenever they occur, the last bits of backward-looking data before the turn tend to look bright.

“I think some of the market reaction is asking, ‘Where are we headed?’ not ‘Where are we?’” Ms. Sahm said.

Greg Daco, chief economist at the accounting firm EY, thinks the market panic is “disproportionate.” “This seems like an overreaction, especially given the limited economic data and Fed communication expected this week,” he wrote in a note to clients, mentioning several healthy indicators.

In fact, Mr. Daco said, the downturn itself could be a danger, rather than economic fundamentals. “The primary concern remains the breadth and depth of the market selloff and its potential to tighten financial conditions, subsequently impacting the private sector and leading to economic retrenchment,” he wrote.

Even if the market reaction seems unmoored from the totality of the economic data, a collective stampede can tip off a recession if it snowballs into the real economy. This was a concern even in 2019 , when labor market conditions looked very good, and continued into 2022 , as the Fed rapidly raised rates.

Thousands of users have reported online brokerage outages as stocks tumbled.

Online stock trading platforms, including Fidelity Investments and Charles Schwab, said users had trouble logging into their accounts on Monday morning, preventing some investors from making trades amid a panic sell-off that reverberated around the world.

More than 15,000 Schwab clients, as well as 3,700 users of Fidelity and 2,800 of Vanguard, had complained about access issues by midmorning, according to Downdetector, a website that tracks outages. Account holders at the popular trading platforms E-Trade and Robinhood also reported issues.

Some Schwab clients had trouble logging onto its platforms because of an unspecified technical issue, the trading platform confirmed in a post on X .

Complaints dipped significantly by late morning as the brokerages started to restore access. By noon, there were fewer than 500 complaints from Schwab users, Downdetector reported, based on its own data and user reports on social media. In response to complaints from customers on X , Fidelity posted around 11 a.m. that the issue had been resolved.

But frustration lingered among clients who were unable to immediately move their assets when markets opened. In early trading on Monday, the S&P 500 fell more than 4 percent , while the technology-heavy Nasdaq composite dropped nearly 6 percent.

David Fonseca, a Fidelity account holder in Knoxville, Tenn., said he had hoped to sell some of his stock options as soon as the market opened Monday morning, but he couldn’t load anything on his accounts for several minutes. Once he eventually gained limited access, he tried to sell but was blocked.

“It was kind of nerve-racking to see things moving when I wanted to sell,” Mr. Fonseca said. “I felt really, really nervous.”

Shwab, Vanguard and Fidelity didn’t immediately respond to requests for comment on the cause of the disruptions.

Austan Goolsbee, the president of the Federal Reserve Bank of Chicago, just told me: “We’ve got to be monitoring the real side of the economy: There’s nothing in the Fed’s mandate that’s about making sure the stock market is comfortable.”

I asked Goolsbee if he thought an inter-meeting Fed rate cut was possible, and he said that the question was about something that was not in his “wheelhouse.” But when I asked him to clarify a comment he made on CNBC this morning that the Fed could “fix it” if conditions deteriorated, he said that he was talking about the Fed’s dual mandate goals — employment and inflation — and not about the stock market.

“Our job is to act, the market’s job is to react to things, and they react on a timetable that’s different from the F.O.M.C. timetable,” Goolsbee told me, referring to the Federal Open Market Committee, the Fed's rate-setting body.

Eshe Nelson

Eshe Nelson

The FTSE 100, Britain’s benchmark index, fell just over 2 percent, its worst day since July 2023. The FTSE 250, which is considered to be a better gauge of the country’s economy because it’s made up of more domestic companies, closed down by 2.8 percent.

It’s also worth noting that while some commentators make the point that stock sell-offs can trickle out to slow the real economy, Fed officials generally take the view that the sell-offs need to last for a while to do so.

It’s also worth noting that while some commentators make the point that stock sell-offs can trickle out to slow the real economy, Fed officials generally take the view that the sell-offs need to last for a while to do so.

The S&P has fallen dramatically in the last few days but is still up roughly 9 percent for the year. At its peak on July 16th, it was up 19 percent.

Jim Tankersley

Jim Tankersley

The next month in the economy could be crucial for the presidential election.

It didn’t take long for former President Donald J. Trump to make a political weapon out of Monday’s market sell-off. “Stock markets are crashing, jobs numbers are terrible, we are heading to World War III, and we have two of the most incompetent ‘leaders’ in history,” Mr. Trump wrote in a post on Truth Social. “This is not good.”

The post underscored Mr. Trump’s longstanding fixation on stock indexes as a barometer of economic health. It also reinforced the degree to which economic messaging — and the health of the economy itself — will play a key role in the sprint finish ahead of the presidential vote in November.

American voters consistently tell pollsters that the economy and consumer prices are the most important issues facing the country. The former president and his presumptive Democratic opponent, Vice President Kamala Harris, are seeking to sell voters on diametrically opposite stories about the economy’s health.

Mr. Trump wants voters to believe the economy is on the brink of catastrophe, and that Ms. Harris and President Biden are to blame. He has joined a chorus of negativity that has in some ways worked: Polls have consistently shown that a majority of Americans believe the economy is in recession, even though economic statistics suggest it is not. Economic growth was surprisingly strong in the first half of the year. Job growth has remained relatively strong, even with the slowdown in job creation in July.

“This moment could set off a real economic calamity around the globe,” Senator JD Vance of Ohio, Mr. Trump’s running mate, posted on X on Monday. “It requires steady leadership — the kind President Trump delivered for four years.”

(Mr. Trump’s presidency included a rapid descent into a pandemic recession in 2020, including a steep drop in the stock market that was followed by a rebound that summer.)

Ms. Harris has stressed economic optimism in speeches. “We believe in a future that keeps America’s economy the strongest in the world,” she said in Houston this month. “Where every person has the opportunity to build a business, to own a home, to build intergenerational wealth.”

Unexpected events, like a prolonged market downturn or a new set of encouraging economic stats, could sway some voters’ economic perceptions before the election.

So could the Federal Reserve. If officials at the central bank cut interest rates in September, they could help to push down borrowing costs for Americans buying homes, cars and other big-ticket items on credit — a move that White House economists have long believed could help reinforce the idea that inflation is under control and the outlook for consumers is improving. That could help Ms. Harris.

But many Democrats worry that the Fed, by holding rates steady last month, may have hurt Ms. Harris — by opening the door for the market sell-off, which appears to be driven in part by investors’ fears that Fed officials waited too long to start cutting rates.

Joe Rennison

Joe Rennison

There has been some moderation in the sell-off in the U.S. with the S&P 500 now down 2.5 percent, having opened almost 4 percent lower. Government bond yields have also retraced some of their move but have still fallen sharply over the past week.

Last week, before the U.S. jobs report and concerns about U.S. growth rattled markets, the Bank of England cut interest rates for the first time in more than four years. Policymakers lowered rates by a quarter point but warned that future cuts would only come slowly as most members of the rate-setting committee remain concerned that Britain hasn’t completely stamped out inflationary pressures.

Wall Street’s “fear gauge,” the VIX volatility index, surged on Monday, reaching its highest level since the onset of the pandemic. The index measures how much investors think stocks will swing over the next month: The sharp rise is a sign that there is a lot of worry, even as some investors have sought to calm the current sense of panic.

Today’s market turmoil is fueling a big question: Did the Fed wait too long to lower interest rates and squander a soft landing in the process?

“There are no mulligans in monetary policy, unfortunately, but we’ll probably look back and say — yes, they waited too long,” Michael Feroli from J.P. Morgan told me earlier.

That said, it’s early days. Friday’s jobs report showed some worrying signs, but some of that could have been weather weirdness. Consumer spending data have been OK. Overall growth data is slow to adjust at inflection points, but it has held up. For now, the picture is of a slowing economy, not a tanking one.

David Yaffe-Bellany

David Yaffe-Bellany

Bitcoin and other cryptocurrencies plunge, mirroring global markets.

The prices of Bitcoin and other major cryptocurrencies plunged over the last two days, mirroring the volatility in global stock markets and ending a run of growth and excitement in the crypto industry.

Bitcoin’s price has dropped about 12 percent since Sunday, falling to roughly $53,000. The price of Ether, the second most valuable cryptocurrency, was down nearly 20 percent over the same period.

The precipitous falls show that digital currencies, once envisioned as an alternate asset class that would be shielded from gyrations in the world economy, remain vulnerable to the same broader economic forces that affect technology stocks and risky investments. And the panic is a reminder that Bitcoin and other cryptocurrencies are highly volatile, prone to dramatic increases and decreases in value.

Just a few days ago, the crypto industry was flying high. In January, the approval of a new financial product tied to the price of Bitcoin prompted a market surge that propelled Bitcoin to its highest-ever price. The excitement even led to a wave of new memecoins , the digital currencies tied to internet jokes.

That enthusiasm came to an end on Sunday, as global markets plunged. The panic was caused by several factors, including a slowdown in U.S. job creation and concerns that tech stocks had increased too quickly.

As the price of Bitcoin cratered, investors shared despondent memes on X, while industry leaders tried to reassure crypto fans that the market would rebound.

“Yikes,” Cameron Winklevoss, one of the founders of the crypto exchange Gemini, wrote on X on Sunday. And then a few minutes later: “Everything is fine.”

Tripp Mickle

Tripp Mickle

Apple shares fell more than 5 percent on Monday after Warren Buffett’s Berkshire Hathaway reported that it had sold nearly half its stake in the tech giant. Berkshire first invested in Apple in 2016 and accumulated a nearly 6 percent stake that was worth more than $150 billion. Over the past eight years, Apple’s stock has risen or fallen based on whether or not Berkshire bought or sold shares of the company.

Alan Rappeport

Alan Rappeport

While Trump is talking up the “Kamala Crash” today, he was taking a much different approach in February 2020 when the the stock market crashed on his watch due to pandemic fears. At that time, his advisers urged investors to “buy the dip,” and he suggested on social media, “Stock Market starting to look very good to me!”

Melissa Eddy

Melissa Eddy

Many economists had the impression that a correction was in the cards, said Klaus-Jürgen Gern, a researcher with the Kiel Institute for the World Economy. “Various factors are coming together in a way that is triggering very strong reactions,” he said. “I do believe that a correction is now taking place.”

”The danger is that some of the fears that may have triggered this slide coincide with this considerable increase in tension in the Middle East, which then also raises concerns about a new external shock that could then hit the global economy as a whole,” he added.

It’s especially wild given the relative recency of that negative data. Employment growth was surprisingly robust up until July. The relatively weak report last month — 114,000 jobs and a jump in the unemployment rate to 4.3 percent — contained some indications that tumultuous weather might have been at play.

Meanwhile, rate cut chatter has already been pulling mortgage interest rates down. Freddie Mac reported last week that mortgage rates — which began their rise to over 7 percent in late 2021 — fell to the lowest level since this past February.

Ron Lieber

Advice: When the stock market drops, stay calm and do nothing.

Think of what’s happening in the stock market as a kind of fire drill. As we all know from childhood, one of the primary rules is not to panic. And in this case, panicking would mean selling stocks when the market is falling.

You run drills to stay sharp, but we haven’t had much experience with the S&P 500 stock index falling by more than 3 percent in a single day. According to Howard Silverblatt of S&P Dow Jones Indices, the last time it happened was Sept. 13, 2022.

Given that it’s been a nearly two-year stretch, we can excuse ourselves for getting a bit sloppy. So many people got nervous and ran to check or trade investments Monday morning, and many of them had trouble logging into brokerage firm websites and apps including those of Charles Schwab, Fidelity and Vanguard.

But really, why sell at a moment like this? It’s not a rhetorical question, so let’s try to answer it.

Selling is smart if you know that the stock market is about to fall by a lot and stay down for a long time. Most people don’t know, however, and those who got it right in 2022 or 2020 or 2008 or 2000 or 1987 may not know the difference between the skill they think they have and the luck that probably helped them back then.

Many of the people who traded furiously on Monday are professional investors of various sorts — or the robots they programmed to automatically sell when this or that indicator flashes yellow or red. But here’s a dirty little secret about, say, hedge funds: All of their trading in reaction to world events doesn’t lead most of them to do better than sticking money in an index fund that tracks the stock market. Mutual fund managers don’t do much better .

If you need money soon that you have invested — say, for a down payment or college tuition — this is probably a scary moment, and selling might make sense. But if you are frightened, remember the feeling. Going forward, perhaps any money you might need quickly should not be in the stock market at all.

Much of the money you have in stocks is probably for retirement. Chances are, you won’t need it for many years or even decades.

While it would be a neat trick to move all of your money to cash when the market is falling and then buy stocks again when the stock market has bottomed out, the bottom is often the time when investors are most scared. Most people can’t call a stock market bottom in the first place, let alone get up enough courage to bet all of their cash on that call.

Still, rational thinking often eludes us in moments like this, and fear is nothing to be ashamed of. Here are a few things that may make you feel a little better.

First, consider the early days of the pandemic, when stocks fell by more than a quarter in the space of a month or so. Who would have thought that within a year, market gains off the bottom of the market would wipe out those losses and then some? But that’s what happened.

Now, consider other future facts that remain elusive: We don’t know who will be the next president of the United States, or what kind of hurricane season it will be. Try, if at all possible, to revel in the wonders of an unpredictable world and consider the possibility that good news can happen and the markets can react accordingly, even if we can’t predict most of it.

Second, look at the performance of your investment portfolio over the last year or three or 10. Chances are, you’ve made a lot of money if you’ve invested regularly and then left things alone. Nice going! Try to think about those enormous gains and not any smaller paper losses from today’s drop.

Now, consider what would have happened if you’d sold all your stocks in 2020 when the pandemic was at its scariest. The S&P 500 has more than doubled since then.

Finally, and as ever, you are not the stock market. If you have, say, one-third of your savings in cash, bonds or real estate, your overall paper losses in your investment portfolio are less than whatever Monday’s stock market losses end up being. Cash, after all, did not melt down.

Moreover, you are the sum of many large parts, including home equity and future salary, not to mention the immeasurably high returns that come from friends and family and playing outside and taking in art.

Go fly a kite or wander among beautiful buildings and check in with the market again tomorrow.

Tripp Mickle

Nvidia tumbles after reports of a chip delay.

Nvidia shares tumbled more than 10 percent in early trading on Monday after reports that the company would delay shipments of its newest artificial intelligence chip, but the stock later rebounded as investors’ concerns about the costs of the delay faded.

The Information, a tech news outlet, reported on Friday that Nvidia would be shipping its latest graphics processing unit, or GPU, which make it possible to create A.I. systems, three months later than planned. Nvidia said in a statement that production for the chip, which is called Blackwell, was on track for later this year and added that customer orders and interest were high.

Stacy Rasgon, an analyst with Bernstein who follows Nvidia, said there was no need to panic because cloud computing companies such as Microsoft and Amazon were continuing to increase their spending on A.I. data centers. That expansion means that Nvidia chips will be in demand, he said.

“Nvidia’s competitive window is so large right now that we don’t think a three-month delay will cause significant share shifts,” Mr. Rasgon said.

Nvidia has been one of the hottest stocks in technology, fueled by the frenzy over A.I. The company’s market value has increased to $2.43 trillion from $1 trillion a year ago, making it more valuable than Alphabet and Amazon. But its rise has been marked by volatility, as investors waffle between enthusiasm and skepticism about the potential for A.I. to generate new business.

Productivity gains were robust, corporate profits continued to grow and overall economic growth clocked in at a better-than-expected 2.8% annual rate last quarter. And yet that’s the very nature of turning points, whenever they occur, the last bits of backward-looking data tend to look bright.

T here have been some warning signs – an increase in delinquencies among lower-income households and a steadily rising unemployment throughout the year. And yet, as Lydia points out, the most recent snapshots of the economy have been good, great even.

Traders wonder if the Fed could make an emergency rate cut as markets tumble.

As turmoil swept through global financial markets on Monday, fueled by concerns that the economy is headed for a hard landing, investors began to speculate that the Federal Reserve could jump in to cushion the fallout with an emergency interest rate cut.

But a market sell-off is unlikely to prod the Fed to lower rates before its Sept. 18 meeting, especially at a time when economic data have yet to show conclusively that the economy is entering a recession.

The latest jobs report does leave officials with worrying evidence that the job market is slowing. But it was just one month of data, and it came at a time when consumer spending is holding up. Given that — and given how high the bar is for the Fed to cut rates outside of regularly scheduled meetings — Fed officials and careful Fed watchers suggested that the jump in unemployment and the sell-off in stocks were unlikely to be enough to spur an emergency inter-meeting move.

“We’ve got to be monitoring the real side of the economy: There’s nothing in the Fed’s mandate that’s about making sure the stock market is comfortable,” Austan Goolsbee, president of the Federal Reserve Bank of Chicago, said in an interview on Monday afternoon.

The Fed calls unscheduled meetings to adjust interest its policy stance only in extreme situations. The most recent instance happened on March 15, 2020, when central bankers slashed borrowing costs to near zero as the onset of the coronavirus pandemic sent panic coursing across global markets and caused a widespread breakdown in how markets functioned.

Monday’s sell-off was far less drastic than that moment. Investors dumped stocks because they have become nervous that the economy might fall into a recession after a few weak economic data releases in the United States, including a jobs report last Friday that showed unemployment rising. But even as they sank, markets continued to trade in an orderly fashion.

Still, the sell-off was a symptom of a problem that Fed officials are watching cautiously. Joblessness rarely rises sharply outside of an economic downturn, making last week’s employment report concerning.

The data have fueled serious concerns that Fed officials have fallen behind on adjusting their policy stance. Central bankers have held interest rates at 5.3 percent for a full year, a relatively high setting that is making it expensive to borrow to buy a home or expand a business. The risk is that Fed policymakers might have choked off demand too much for too long, causing a slowdown in the labor market that will begin to snowball into wider economic pain.

“We’ve now confirmed that the labor market is slowing, and it’s extremely important that we not let it slow so much that it tips itself into a downturn,” Mary C. Daly, president of the Federal Reserve Bank of San Francisco, said on Monday evening. She added that it was not yet clear just how serious the labor market slowdown would prove.

While a rate cut at the Fed’s September meeting was widely expected even before the employment report last week, traders now see a large reduction of half a percentage point or more — bigger than the quarter-point moves that the Fed tends to announce during normal times.

“People always ask how much — is it 25, is it 50, is it three meetings in a row, is it every other meeting?” Ms. Daly said. The Fed’s policy-setting committee is “prepared to do what the economy needs when we are clear what that is,” she said, “and there’s many more pieces of information that come out between now and when we next meet, and we’ll use all of that information.”

Her comment was important for two reasons: It made it clear that a larger-than-normal rate increase is possible next month. But it also threw cold water on the idea that the Fed might cut interest rates before its scheduled meeting, as some investors guessed on Monday that it might.

Several longtime Fed watchers pointed out that the central bank tends to make emergency moves between meetings only when there is a risk that markets are going to stop functioning properly, not just because stock prices are falling.

“I think what you generally find is that they tend to happen in periods of credit market disruption and financial system freezing up — right now, markets are having not a good day, but I think it’s orderly,” said Michael Feroli, chief U.S. economist at J.P. Morgan.

Mr. Goolsbee, from the Chicago Fed, said the idea of an inter-meeting rate cut was “outside of” his “wheelhouse,” but also emphasized that the stock market was overreacting to “one data point.”

Mr. Goolsbee also noted that jobs numbers come with a margin of error — the numbers can jump around for quirky reasons, and they get revised — and suggested that it was too early to draw firm conclusions from July’s report.

But both he and a wide array of economists have been watching other data as they begin to show signs that the economy is beginning to weaken.

Jobless claims have moved higher. Manufacturing activity is showing evidence of a cool-down. And while growth and consumer spending have held up so far, those tend to be slow to adjust at the start of economic pullbacks.

Given the mounting evidence that the economy might be on the cusp of softening, there is a risk that it will look in hindsight like the Fed waited too long to begin reducing rates.

Although officials discussed cutting borrowing costs at their meeting last week, they held off, choosing to wait for some final confirming evidence that inflation is fully under control, hopeful that the economy was strong enough for them to take their time.

That timing proved to be unfortunate. In the two days immediately after policymakers made that decision, reports showed a pop in jobless claims and a jump in the unemployment rate. Officials would not have had the employment report in hand as they were making the decision.

“There are no mulligans in monetary policy, unfortunately, but we’ll probably look back and say, yes, they waited too long,” Mr. Feroli said. “In real time, it didn’t seem obvious.”

Here’s some brighter, just-released data: The Institute for Supply Management’s report on services came in at 51.4 percent, indicating that purchasing managers see business expanding, after June’s more downbeat number.

The concerns about the health of the U.S. economy come as it has been a driver of global growth in the last year, regularly outperforming forecasts of economists at the International Monetary Fund. However, the I.M.F. did warn in a brief update to its outlook last month that the U.S. economy was showing some signs of cooling, and it lowered its growth outlook due to weakening in the labor market and softer consumer spending.

While there are strong reasons for the sell-off erupting around the world today, from Japan surprising investors by raising its own interest rates last week to the weak jobs report on Friday, there are also more technical factors at play.

August is a notoriously quiet month for trading, and because there are fewer trades happening, it is easier for markets to be pulled around by big changes in sentiment among those that are still active.

There are also a number of market players that are more systematic in the way they buy and sell stocks, meaning sharp changes in prices can ripple through markets, and even be exacerbated, as algorithms quickly respond.

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