seo presentations

"Weekly blogging can feel like a lot, but if you're starting out, content production is truly what you need. You want to become the most trusted resource within your niche so your users are served and Google prioritizes your site in SERPs,” Ashbridge explains.

Pro tip: A simple Google sheet helps manage blog production.

“At minimum, use a Google sheet to keep a record of the blogs you‘re posting, their keywords, the date published, the cluster they belong to, and the live URL. Refer back to this sheet when you’re monitoring performance or for internal linking,” she says.

6. Create a link-building plan.

The topic cluster model is your way forward in SEO, but it‘s not the only way to get your website content to rank higher once it’s been created.

While our first five steps were dedicated to on-page SEO, link-building is the primary objective of off-page SEO. Link-building is the process of attracting inbound links (also called backlinks) to your website from other sources on the internet. As a general rule, sites with more authority that link back to your content have a more significant impact on your rankings.

Dedicate some time to brainstorming all the various ways you can attract inbound links. Maybe you’ll start by sharing links with local businesses in exchange for links to their own sites, or you’ll write a few blog posts and share them on different social media platforms. You can also approach other blogs for guest blogging opportunities through which you can link back to your website or find different agencies that provide link building services .

7. Compress media files before uploading them to your site.

This is a small but important step in the SEO process, especially for mobile optimization.

As your blog or website grows, you‘ll undoubtedly have more images, videos, and related media to support your content. These visual assets help retain your visitors’ attention, but it's easy to forget that these files can be very large. Since page speed is a crucial ranking factor, it’s important to monitor the size of the media files you upload to your site.

The bigger the file size, the more difficult it is for an internet browser to render your website. It’s also harder for mobile browsers to load these images, as the bandwidth on their devices is significantly smaller. So, the smaller the file size, the faster your website will load. But how do you compress images and still retain quality?

It’s worth considering the use of a compression tool to reduce file sizes before uploading images, videos, and gifs. Sites like TinyPNG compress images in bulk, while Google's Squoosh can shrink image files to microscopic sizes. However, you choose to compress your media, keeping files in the kilobytes (KB) range is a good rule of thumb.

8. Stay up-to-date on SEO news and best practices.

Just like marketing, the search engine landscape is ever-evolving. Staying on top of current trends and best practices is an important strategy, and there are multiple online resources that can help you do so. Here are a few resources to check out:

• Search Engine Roundtable .
• Search Engine Land .
• Diggity Marketing .

9. Measure and track your content's success.

SEO can take a lot of time and effort, and because of this, you’ll want to know if your strategy works. It’s important to track your metrics to understand the success of your overall process and identify possible areas for improvement.

Not sure where to start when it comes to metrics? According to 2023 HubSpot data , sales, leads, and conversions are the most important metrics tracked by web analysts. Next up are total monthly visitors, click-through rate, search traffic, and bounce rate.

You can monitor organic traffic using your preferred web analytics tool or create your own dashboard using Excel or Google Sheets. For a more comprehensive solution, consider using HubSpot's Marketing Analytics and Dashboard software , which provides a centralized platform for tracking all your key SEO-related metrics. 

Also, tracking indexed pages, conversions, ROI, and your rankings on SERPs can help you recognize your success as well as identify areas of opportunity.

Creating an SEO Report

An SEO report is an overview of the SEO efforts you’ve enacted over a specific period of time. It essentially shows how successful you’ve been, as well as any areas that need improvement. Having a consolidated report also helps you present the data to relevant stakeholders to display why your SEO activities are important and how they drive growth for your business.

Your SEO report can contain metrics like organic traffic results, the SEO health of your website, inbound link generation, and also address any areas where growth has declined that need to be addressed for future improvement.

The image below is an example of an SEO report from Ahrefs, which has given an overview of the link-building progress of the SEO efforts.

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Boost your website performance with this free 3-part starter pack.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

• Google Search Central
• Español – América Latina
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• Search Central

Search Engine Optimization (SEO) Starter Guide

When you built your website, you likely created it with your users in mind, trying to make it easy for them to find and explore your content. One of those users is a search engine, which helps people discover your content. SEO—short for search engine optimization—is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engine.

The Search Essentials outline the most important elements of what makes your website eligible to appear on Google Search. While there's no guarantee that any particular site will be added to Google's index, sites that follow the Search Essentials are more likely to show up in Google's search results . SEO is about taking the next step and working on improving your site's presence in Search . This guide will walk you through some of the most common and effective improvements you can do on your site.

There are no secrets here that'll automatically rank your site first in Google (sorry!). In fact some of the suggestions might not even apply to your business, but following the best practices will hopefully make it easier for search engines (not just Google) to crawl, index, and understand your content.

How does Google Search work?

Google is a fully automated search engine that uses programs called crawlers to explore the web constantly, looking for pages to add to our index. You usually don't need to do anything except publish your site on the web. In fact, the vast majority of sites listed in our results are found and added automatically as we crawl the web. If you're hungry for more, we have documentation about how Google discovers, crawls, and serves web pages .

How long until I see impact in search results?

Every change you make will take some time to be reflected on Google's end. Some changes might take effect in a few hours, others could take several months. In general, you likely want to wait a few weeks to assess whether your work had beneficial effects in Google Search results. Keep in mind that not all changes you make to your website will result in noticeable impact in search results; if you're not satisfied with your results and your business strategies allow it, try iterating with the changes and see if they make a difference.

Help Google find your content

Before you actually do anything mentioned in this section, check if Google has already found your content (maybe you don't need to do anything!). Try searching on Google for your site with the site: search operator . If you see results pointing to your site, you're in the index. For example, a search for site:wikipedia.org returns these results . If you don't see your site, check out the technical requirements to make sure there's nothing technically preventing your site from showing in Google Search, and then come back here.

Google primarily finds pages through links from other pages it already crawled. In many cases, these are other websites that are linking to your pages. Other sites linking to you is something that happens naturally over time, and you can also encourage people to discover your content by promoting your site .

If you're open to a little technical challenge, you could also submit a sitemap —which is a file that contains all the URLs on your site that you care about. Some content management systems (CMS) may even do this automatically for you. However this isn't required, and you should first focus on making sure people know about your site .

Check if Google can see your page the same way a user does

When Google crawls a page, it should ideally see the page the same way an average user does . For this, Google needs to be able to access the same resources as the user's browser. If your site is hiding important components that make up your website (like CSS and JavaScript ), Google might not be able to understand your pages, which means they might not show up in search results or rank well for the terms you're targeting.

If your pages have different information depending on the user's physical location, make sure you're satisfied with the information that Google sees from its crawler's location, which is generally the US.

To check how Google sees your page, use the URL Inspection Tool in Search Console .

Don't want a page in Google's search results?

It might be important for you to opt out your site as a whole or sections of it from appearing in search results. For example, you might not want your posts about your new embarrassing haircut to show up in search results. Google supports various ways that lets you opt out of crawling and indexing of your URLs. If you need to block some files, directories, or even your whole site from Google Search, check out our guide about ways to prevent content from appearing in search results .

Organize your site

When you're setting up or redoing your site, it can be good to organize it in a logical way because it can help search engines and users understand how your pages relate to the rest of your site. Don't drop everything and start reorganizing your site right now though: while these suggestions can be helpful long term (especially if you're working on a larger website), search engines will likely understand your pages as they are right now, regardless of how your site is organized.

Use descriptive URLs

Parts of the URL can be displayed in search results as breadcrumbs, so users can also use the URLs to understand whether a result will be useful for them.

Google learns breadcrumbs automatically based on the words in the URL, but you can also influence them with structured data if you like a technical challenge. Try to include words in the URL that may be useful for users; for example:

https://www.example.com/pets/cats.html

A URL that only contains random identifiers is less helpful for users; for example:

https://www.example.com/2/6772756D707920636174

Group topically similar pages in directories

If you have more than a few thousand URLs on your site, how you organize your content may have effects on how Google crawls and indexes your site. Specifically, using directories (or folders) to group similar topics can help Google learn how often the URLs in individual directories change.

For example, consider the following URLs:

https://www.example.com/policies/return-policy.html

https://www.example.com/promotions/new-promos.html

The content in the policies directory seldomly changes, however the content in the promotions directory likely changes very often. Google can learn this information and crawl the different directories at different frequencies. To learn more about search-friendly site structures, check out our guide for ecommerce sites , for which a good URL structure is more important as they tend to be larger.

Reduce duplicate content

Some websites show the same content under different URLs, which is called duplicate content . Search engines choose a single URL (the canonical URL) to show users, per piece of content.

Having duplicate content on your site is not a violation of our spam policies, but it can be a bad user experience and search engines might waste crawling resources on URLs that you don't even care about. If you're feeling adventurous, it's worth figuring out if you can specify a canonical version for your pages. But if you don't canonicalize your URLs yourself, Google will try to automatically do it for you.

When working on canonicalization, try to ensure that each piece of content on your site is only accessible through one individual URL; having two pages that contain the same information about your promotions can be a confusing user experience (for example, people might wonder which is the right page, and whether there's a difference between the two).

If you have multiple pages that have the same information, try setting up a redirect from non-preferred URLs to a URL that best represents that information. If you can't redirect, use the rel="canonical" link element instead. But again, don't worry too much about this; search engines can generally figure this out for you on their own most of the time.

Make your site interesting and useful

Creating content that people find compelling and useful will likely influence your website's presence in search results more than any of the other suggestions in this guide. While "compelling and useful content" can mean different things to different people, content like this generally shares some common attributes, such as:

• The text is easy-to-read and well organized : Write content naturally and make sure the content is well written, easy to follow, and free of spelling and grammatical mistakes. Break up long content into paragraphs and sections, and provide headings to help users navigate your pages.
• The content is unique : When you're writing new content, don't copy others' content in part or in its entirety: create the content yourself based on what you know about the topic. Don't just rehash what others already published.
• The content is up-to-date : Check in on previously published content and update it as needed, or even delete it if it's not relevant anymore.
• The content is helpful, reliable, and people-first : Be sure that you're writing content that your readers will find helpful and reliable. For example, providing expert or experienced sources can help people understand your articles' expertise.

Expect your readers' search terms

Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, some users might search for "charcuterie", while others might search for "cheese board". Anticipating these differences in search behavior and writing with your readers in mind could produce positive effects on how your site performs in search results.

However, don't worry if you don't anticipate every variation of how someone might seek your content. Google's language matching systems are sophisticated and can understand how your page relates to many queries, even if you don't explicitly use the exact terms in them.

Avoid distracting advertisements

While ads are a part of the internet and are meant to be seen by users, don't let them become overly distracting or prevent your users from reading your content. For example, advertisements, or interstitial pages (pages displayed before or after the content you're expecting) that make it difficult to use the website.

Link to relevant resources

Links are a great way to connect your users and search engines to other parts of your site, or relevant pages on other sites. In fact, the vast majority of the new pages Google finds every day are through links, making links a crucial resource you need to consider to help your pages be discovered by Google and potentially shown in search results. Additionally, links can also add value by connecting users (and Google) to another resource that corroborates what you're writing about.

Write good link text

Link when you need to

Links can provide more context on a topic, both for users and search engines, which may help demonstrate your knowledge on a topic. However when you're linking to pages outside of your control, for example content on other sites, make sure you trust the resource you're linking to. If you can't trust the content and you still want to link to them, add a nofollow or similar annotation to the link to avoid search engines associating your site with the site you're linking to. This helps avoid potential negative consequences in your rankings in Google Search.

If you're accepting user-generated content on your site, such as forum posts or comments, make sure every link that's posted by users has a nofollow or similar annotation automatically added by your CMS. Since you're not creating the content in this case, you likely don't want your site to be blindly associated with the sites users are linking to. This can also help discourage spammers from abusing your website.

Influence how your site looks in Google Search

A typical Google Search results page consists of a few different visual elements that you can influence to help users decide whether they should visit your site through those search results. In this section, we're focusing on the title link and the snippet because these are the more visually significant elements.

Influence your title links

The title link is the headline part of the search result and it can help people decide which search result to click. There are a few sources that Google uses to generate this title link, including the words inside the <title> element (also called the title text) and other headings on the page. This title text can also be used for the title that's shown in browsers and bookmarks.

How to make your own chili oil

You can influence the title links in Search by writing good titles: a good title is unique to the page, clear and concise, and accurately describes the contents of the page. For example, your title could include the name of your website or business, other bits of important information like the physical location of the business, and maybe some information about what the particular page has to offer for users. Our documentation about title links has more tips about how to create good titles and how to influence your site's search results' title links.

Control your snippets

Below the title link, a search result typically has a description of the target page to help users decide whether they should click the search result. This is called a snippet .

Learn how to cook eggs with this complete guide in less than 5 minutes. We cover all the methods, including sunny side up, boiled, and poached.

The snippet is sourced from the actual content of the page the search result is linking to, thus you have complete control over the words that can be used to generate the snippet. Occasionally the snippet may be sourced from the contents of the meta description tag, which is typically a succinct, one- or two-sentence summary of the page. A good meta description is short, unique to one particular page, and includes the most relevant points of the page. Check out our tips for writing good meta descriptions for more inspiration.

Add images to your site, and optimize them

Many people search visually, and images can be how people find your website for the first time. For example, if you have a recipe blog, people might find your content by searching for "fruit tart recipes" and browsing photos of various types of fruit tarts.

As you add images to your site, make sure that people and search engines can find and understand them.

Add high-quality images near relevant text

When you use high quality images, you give users enough context and detail to decide which image best matches what they were looking for. For example, if people are looking for "daisies" and come across a rogue edelweiss in search results, a higher quality image would help them distinguish the type of flower.

Use images that are sharp and clear, and place them near text that's relevant to the image. The text that's near images can help Google better understand what the image is about and what it means in context to your page.

For example, if the page is reviewing yarn shops in London, then it would make sense to embed one of your photos of the yarn shop in the section that details the location, description, and review information for that yarn shop. This helps Google and users associate the image with text that provides more context to what the page is about.

Add descriptive alt text to the image

Alt text is a short, but descriptive piece of text that explains the relationship between the image and your content. It helps search engines understand what your image is about and the context of how your image relates to your page, so writing good alt text is quite important. You can add this to your HTML with the alt attribute of the img element, or your CMS may have an easy way to specify a description for an image when you're uploading it to your site. Learn more about how to write good alt text , and how to add it to your images.

Optimize your videos

If your website includes pages that are primarily about individual videos, people may also be able to discover your site through video results in Google Search. Many of the best practices for images and text also apply to videos:

• Create high-quality video content, and embed the video on a standalone page, near text that's relevant to that video.
• Write descriptive text in the titles and description fields of a video (the title of a video is still a title, and so you can apply the best practices for writing titles here too).

If your site is particularly video-focused, then continue reading about more things you can do to optimize your videos for search engines .

Promote your website

Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject, and also by search engines. You can do this in many ways:

• Social media promotion
• Community engagement
• Advertisement, both offline and online
• Word of mouth, and many other methods

One of the most effective and lasting ways is word of mouth: that is, people familiar with your site tell their friends about it, who in turn visit your site. This can take time, and usually you need to invest some time and effort in other practices first, such as community engagement. Our friends over at Google for Creators have excellent resources about building and engaging your audience .

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, and other materials. With their permission, you could also send out recurring newsletters to your audience letting them know about new content on your website.

As with everything in life, you can overdo promoting your site and actually harm it: people may get fatigued of your promotions, and search engines may perceive some of the practices as manipulation of search results .

Things we believe you shouldn't focus on

As SEO has evolved, so have the ideas and practices (and at times, misconceptions) related to it. What was considered best practice or top priority in the past may no longer be relevant or effective due to the way search engines (and the internet) have developed over time.

To help you focus on the things that are actually important when it comes to SEO, we collected some of the most common and prominent topics we've seen circulating the internet. In general, our message on these topics is that you should do what's best for your business area; we will elaborate on a few specific points here:

• Get started with Search Console : Setting up a Search Console account helps you monitor and optimize how your website performs on Google Search. Learn how to set up your account and what reports to check out first .
• Maintain your website's SEO over time : Learn more about managing your site's presence in the long term , including more in-depth SEO tasks and scenarios, such as preparing for a site move, or managing a multi-lingual site.
• Enhance how your site looks in Google Search results : Valid structured data on your pages also makes your pages eligible for many special features in Google Search results, including review stars, carousels, and more. Explore the gallery of search result types that your page can be eligible for.

Stay informed and ask questions

As you embark on your SEO journey, here are some resources that can help you stay on top of changes and new resources we publish:

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License , and code samples are licensed under the Apache 2.0 License . For details, see the Google Developers Site Policies . Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2024-06-04 UTC.

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Unlock the full potential of your online marketing strategy with this elegantly designed SEO template. Crafted with a simple yet corporate visual layout, it enables you to outline your data and target metrics effectively. Whether you’re presenting to stakeholders, team members or clients, this template, compatible with Google Slides & PowerPoint, assists in delivering a powerful pitch deck with conviction. Experience the difference, as you monitor your SEO goals and navigate the performance indicators with poise and precision.

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Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google, Bing & Yahoo. Our SEO audit report template slides here show how search is one of the main ways in which people discover content online, ranking higher in search engines and subsequently leading to an increase in traffic to a website.

Traffic that comes via SEO is often referred to as organic search traffic to differentiate it from traffic that comes through paid search. Paid search is often referred to as search engine marketing or pay-per-click.

Search engines use an algorithm or set of rules to determine what pages to show for any given query. These algorithms have evolved to be extremely complex, and take into account hundreds or even thousands of different ranking factors to determine the rankings of their SERPs. However, there are three core metrics that search engines evaluate to determine the quality of a site and how it should rank – links, content, page structure.

Links from other websites play a key role in determining the ranking of a site in Google and other search engines. Sites that acquire links from many other sites gain authority in the eyes of search engines, especially if the sites that are linking to them are themselves authoritative.

Search engines also analyze the content of a webpage to determine if it would be relevant for any given search query. A large part of SEO is in creating content that is targeted towards the keywords that search engines’ users are searching for.

Because webpages are written in HTML, how the HTML code is structured can impact a search engine’s ability to evaluate a page. Including relevant keywords in the title, URL, and headers of the page and making sure that a site is crawlable are actions that site owners can take to improve the SEO of their site. 

Understanding how search engines work is only the first step of the process in improving a site’s search rankings. Actually, improving a site’s rank involves leveraging various SEO techniques to optimize the site for search – keyword research, content marketing, link building, on-page optimization, site architecture optimization, semantic markup.

Our carefully crafted SEO presentation is a great use for an SEO proposal template which will primarily be useful to online marketing specialists focusing on Organic methodologies. You will be able to use the slides of this template when preparing a site promotion analysis for various SEO metrics.

This template pack can also be used by startups when preparing a strategy to promote a new product to the market. For example, you can prepare an analysis of SEO indicators when promoting your digital product. This template can also be used by programmers when creating an application to analyze the promotion of a site or product using SEO methodology.

Our SEO Slides contains all the necessary tools and graphics to create a professional and modern presentation. You can change the type and size of the font, color and position of the infographic yourself. This template will be useful for SEO specialists, sales managers, analysts and startups. The SEO Slides template will be a great addition to your collection of professional presentations.

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The Best SEO Conferences For 2024-2025 (Virtual And In-Person)

One of the best places to gain new SEO knowledge and grow your network is at an SEO conference. Take a look at the upcoming events where you can learn from the experts.

The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape, and attending a conference is arguably one of the best ways to benefit from the latest industry insights while expanding your professional network.

Spending hours researching articles, forum discussions, and other online resources is always valuable, but attending conferences can significantly enhance your learning experience.

By directly interacting with industry professionals and experts, having the opportunity to ask them questions offers a depth of knowledge that complements and goes beyond what self-guided online research can provide.

In short, attending conferences, whether in-person or virtual, offers a wide range of benefits:

• Networking opportunities.
• Learning from experts.
• Interactive workshops.
• Staying updated with trends.
• Exposure to new tools and discovering the marketplace.
• Direct Q&A sessions.
• Receiving feedback from experts on your work.
• Building your company or personal brand.
• Competitive insights.
• Inspiration and creativity.
• Unique case studies available only to conference attendees.

To help you decide which ones you should attend, we’ve compiled a list of the best SEO conferences in 2024.

Whether you’re a road warrior who wants to attend as many events as possible or an introvert who only wants to attend digitally, there are sure to be several conferences that fit your needs.

So, without further ado, here is our list of the best online and in-person SEO conferences this year.

Here are some SEO and digital marketing conferences and events coming up this year. Mark your calendar now so you don’t miss them.

• Dates: September, 19 2024.
• Format: In-person & Recording tickets available.
• Locations: London , Berlin , Philadelphia, PA .
• Speakers: Grace Frohlich , Joyann Boyce , Lily Ray , Navah Hopkins , Purna Virji , Chima Mmeje and more.
• Cost: From $199 to $399 in Philadelphia, £99 or £299 in London, sold out in Berlin (waiting list available).
• About: The Women in Tech SEO Festival is a full-day conference coming back to London for the fifth time on International Women’s Day, expanding this year to 2 more locations in Germany and the USA. A community-led one-track conference featuring a line of 10 brilliant speakers on analytics, search, technical SEO and empowerment talks.

Below is a snapshot from the conference venue sidelines, where you can get a real-life overview of the conference.

INBOUND 2024

• Date: September 18-20, 2024.
• Format: In-person or online.
• Location: Boston, MA.
• Speakers : Dale Bertrand , Jen Spencer, and Carole Mahoney  among others.
• Cost: In-person from $899 for September 18-20; from $1,699 for the September 17-20 VIP pass.
• About: This annual event is powered by HubSpot, bringing together global thought leaders for a hybrid conference discussing marketing, sales, and customer success operations. It covers a wide range of topics and gives attendees the opportunity to network and learn from some of the best in the business.

Below is a comprehensive review from attendees.

Brighton SEO

• Date: October 3-4, 2024 (UK) and November 19-20, 2024 (US).
• Format: In-person and online.
• Location: Brighton, U.K. and San Diego, US.
• Speakers: Adriana Stein, Dan Taylor, and Amanda Walls, among others.
• Cost: In-person starts at £350; virtual video bundle at £110. You can also join a waitlist for free tickets.
• About: This twice-yearly conference is attended by thousands of digital marketers worldwide. It features training workshops, sessions on niche topics, social networking events, and talks from experts. There is also a US-based version of the conference; brightonSEO San Diego takes place in November 2024.

Below is video feedback from attendees.

B2B Marketing Expo 2024

• Date: October 9-10, 2024.
• Format: In-person.
• Locations: Miami, FL, and Los Angeles, CA.
• Speakers: Ryan Ross , Winston T Marshall , David Jarvis , and many others.
• Cost: Free.
• About: Featuring education masterclasses for marketing professionals, this annual conference covers a variety of tracks, including advertising and promotion, content and experience, and commerce and sales. Hundreds of suppliers and speakers will be on hand to discuss the state of the industry and recent happenings.

Below is the video from the real-life experiences of attendees.

Pubcon 2024

• Date: October 14 -16, 2024.
• Location: Las Vegas, NV.
• Speakers: TBA.
• Cost:  $899-$1999. video recordings are available for $199-$419.
• About:  Pubcon, a “fullstack marketing conference,” is in its 21st year. This two-day, in-person event features keynotes from Google and Bing and a packed schedule of conference sessions. Based on your interest, choose between different topic tracks such as organic SEO, marketing potpourri, site reviews, and ChatGPT and AI content.

Here is a snapshot of what it looked like during past conferences.

Engage (Formerly SearchFest)

• Date: October 17-18, 2024.
• Format:  In-person.
• Location: Portland, OR.
• Speakers : Ryan Jones , Martha van Berkel , Jesse McDonald , and many others.
• Cost:  $299-$900.
• About: Engage Marketing Conference is a one-day digital marketing conference featuring informative learning tracks and panel sessions designed to provide expert insight into the latest strategies and technological advancements in digital marketing, social media, content, UX/design, creative, advertising, SEO, paid media, and more!

Below is a picture from the conference venue by one of the attendees.

The amazing @purnavirji rocking here @sempdx Engage keynote. On #InternationalWomansDay no less. Great info here #EngagePDX pic.twitter.com/4f2IiyOMT0 — James Svoboda 🕊🐢|👥👊|💀🗡 (@Realicity) March 8, 2018

ADworld Experience

• Location: Bologna, Italy.
• Speakers: Fiona Bradley , Tom Breeze , Valerio Celetti , and many others.
• Cost: Early bird in-person tickets start at €529; livestream only for €199.
• About: Bringing together PPC experts from across the globe for the largest paid ad and conversion rate optimization event in Europe – and the largest real PPC-based conference in the world.

Content Marketing World

• Date: October 21-23, 2024.
• Location: San Diego, CA.
• Speakers: Ann Handley , Robert Rose , Cassie Kozyrkov , and many others.
• Cost: Super Early bird in-person tickets start at $1199; livestream only for $899.
• About: Over four days, attendees will learn strategies for building winning SEO teams, systems, and processes. With more than 100 sessions, workshops, and industry forums, you can choose the topics and sessions that are relevant to you. Thousands of marketers and representatives from numerous global brands will be in attendance.

Here is an example video from last year’s conference.

Ahrefs Evolve 2024

• Date: October 24-25, 2024.
• Location: Singapore, Pan Pacific Orchard.
• Speakers: Lily Ray , Aleyda Solis , Cyrus Shepard , and many others.
• Cost: Early bird tickets start at $570;
• About: Ahrefs Evolve brings together five hundred SEO and digital marketing professionals from around the world into the same physical space so we can meet face to face, form genuine connections, learn from each other, and grow as a community. Meet, hang out, and build genuine connections with professionals and executives from big brands and international agencies.

Below is a video by Ahrefs’ CEO Tim Soulo presenting the venue.

NESS (News & Editorial SEO Summit)

• Date: October 29-30, 2024.
• Format: Online.
• Speakers: Martin Splitt , Rand Fishkin ,  John Shehata , and many others.
• Cost: Early bird tickets start at $169; video recordings are available for $199.
• About: The News and Editorial SEO Summit (NESS) is an online event dedicated exclusively to all things SEO for news publishers. The NESS presents a unique opportunity to learn from the biggest brands and smartest minds in publishing and SEO.

Below is one of the sessions from past events.

State Of Search 2024

• Website 
• Date: October 28-29, 2024.
• Location: Grapevine, TX.
• Speakers: TBD.
• Cost: Early bird tickets start at $397.
• About: The State of Search brings together top speakers from the digital marketing field to cover various topics, from search engine optimization to emerging technology, lead generation, and display advertising.

Below is one of the talks from past conferences by Eric Enge.

DMO Advanced 2024

• Location: Napa Valley, CA.
• About: Digital Marketers Organization will again host their advanced digital marketing event, blending interactive and educational sessions with networking opportunities. There will be numerous sessions specifically designed for SEO, including information on technical debt, localization, and internationalization.

• Date: On-going throughout 2024.
• Location: Various global locations.
• About: DigiMarCon offers a range of events throughout the year, both virtual and in-person conferences in various global locations. Digital Marketing Conferences is a global series of events bringing together thought leaders from the digital marketing, media, and advertising industries. These conferences focus on emerging strategies, the latest technology, recent best practices, networking, and collaboration.

International Search Summit (IIS) Barcelona

• Date: November 14, 2024.
• Location: World Trade Center, Barcelona, Spain.
• Speakers: TBA. Past speakers include Gary Illyes , Mordy Oberstein , Olga Andrienko , Navah Hopkins , among others.
• Cost: Tickets from €750, including access to ISS and International SEO Workshop.
• About: The International Search Summit is dedicated entirely to global digital marketing and learning the strategies to drive sales and growth around the world. With a focus on people, as well as learning, networking sessions are integrated into the whole event to ensure attendees leave with new knowledge and new connections. In the past, there have been 3 tracks with 30 sessions, all focused on international SEO and PPC. There will also be a deep dive International SEO Workshop running on November 14.

Below is a review from attendees.

The eCommerce & Omnichannel Retail Conference (eTail)

• Date: February 24 -February 27, 2025.
• Format: In-person with on-demand available for a limited time following events.
• Location: Palm Springs, CA.
• Speakers: Kristin Shane , Drew Green , Dave Spector , and Anngelica Newland , among many others.
• Cost: In-person starting at $2,099.
• About: With a focus on digital commerce, this event is a four-day retreat designed to help ecommerce and omnichannel stores uncover new ways to maximize profits from some of America’s most successful retailers. Check out the full series of conferences throughout the year in Boston, Toronto, Canada, and London, England.

Preview of the conference from past attendees.

SEO & Digital Marketing Events For 2025

Search marketing expo (smx munich).

• Date: March 18-19, 2025.
• Location: Munich.
• Speakers: Bastian Grimm , Andrey Lipattsev and Jes Scholz , among others.
• Cost: Starting from €550-€2,295.
• About : SMX Munich is large event with +1000 attendees focused on search marketing, attracting a diverse range of industry professionals. It offers a valuable opportunity for networking, learning, and discovering new tools and practices in the field of SEO, Social Media and PPC.

Below is a presentation from the past that can help you grasp what the event’s content looks like.

Social Media Marketing World

• Date: March 30- April 1, 2025.
• Format: In-person and on-demand.
• Speakers: Michael Stelzner, Ann Handley, Dr. Mindy Weinstein, Joe Pulizzi, and many others.
• Cost: In-person starting at $1497-$1997; streaming for $697; on-demand for $997.
• About: Bringing together top social media marketing pros, this conference is not directly focused on SEO but features sessions on organic social marketing, paid social marketing, social strategy, content marketing, and several workshops.

It strives to immediately provide attendees with ideas they can implement for their clients or businesses.

Below is a real-life experience of what it looks like by Latasha James .

Friends Of Search Fest

• Date: March, 2025.
• Location: Amsterdam, Netherlands.
• Speakers: Kevin Indig , Aleyda Solís , Purna Virji , and Barry Adams , among others.
• Cost: Starting from €477,95-€568,95.
• About : One of Europe’s largest search conferences. The event brings together consultants, marketers, and business owners to share their insights on SEO, PPC, and digital marketing. This three-day event will feature sessions designed to provide attendees with actionable insights and the latest information from industry experts.

In the video below, you can see what a real-life conference looks and feels like.

Adobe Summit

• Format: In-person, on-demand sessions available.
• Speakers: Shantanu Narayen , Karen Hopkins , Greg Cobb , Trevor Paulsen , Bob Conklin , Badsah Mukherji , and many others.
• Cost: $1895-$2095 with various discounts available; on-demand sessions after the event are free.
• About:  The Adobe Summit features a massive variety of guests and keynotes, including actors, producers, CEOs, and Olympians. The in-person conference includes sessions, hands-on labs, meals, and evening events. You can register for the virtual summit for free to access keynotes and speaking sessions after the event.

Preview of the conference from Adobe.

M ozCon 2025

• Format: In-person or live streaming.
• Location: Seattle, WA.
• Speakers: Amanda Jordan, Andy Crestodina, and Azeem Ahmad, among others.
• Cost: Post-conference Bundle of Video Recordings for $349.
• About: The annual digital marketing conference hosted by Moz, this conference features networking and expert sessions from SEO industry leaders, as well as experts in mobile search, conversion optimization, and search marketing.

Below is a sample talk from past MozCon.

MnSearch Summit

• Location: Saint Paul RiverCentre in St. Paul, Minnesota.
• Speakers:   Aleyda Solis , Wil Reynolds , Ginny Marvin , Chima Mmeje , and many others.
• Cost: $347-547.
• About:   MnSearch Summit is a full day of learning and networking with thought leaders from the digital marketing industry. It includes keynotes, sessions, and events focused on SEO, PPC, AI, and analytics, among other topics. Their  10th Annual Summit is one day and features a roster of women in the industry.

Growth Marketing Summit 2024

• Date: June 18, 2025.
• Location: Frankfurt am Main, Germany
• Speakers: Michael Aagaard, Lukas Vermeer, and Erin Weigel, among others.
• Cost: Early bird rate from €699.
• About: Assembling growth marketers and digital professionals worldwide, this single-day event features world-class speakers sharing their expertise on flexible and data-driven marketing solutions.

Here is what the venue looks like and some video feedback from attendees.

Great SEO Pros Never Stop Learning

For an SEO professional, experience is important – but not nearly as vital as staying up to date.

While you can keep an eye on what’s going on in the world of search engines, paid advertising, and digital marketing by reading expert publications (like this one, for example), it’s also great to meet with other people who are performing the same job.

This gives you a chance not just to interact with them but to ask questions and develop relationships that could reap rewards far down the line. And SEO conferences are a great place to do this.

So, whether you’re trying to brush up on the basics, identify the latest techniques, or just take a trip on the company dime, the above events are a great place to start.

Include Your SEO Conference

This article is updated whenever possible to reflect frequent changes to event schedules and details.

More resources: 

• How To Build A Global Community By Running Industry Events
• Professional Growth: The Value of Smaller SEO Events & Masterminds [Podcast]
• 7 Tips For Landing Your Dream SEO Job

Featured Image: l i g h t p o e t/Shutterstock

Are There Free SEO Conferences?

Yes, BrightonSEO is a bi-annual conference that offers a free virtual stream alongside paid in-person events. They also offer free single-day passes for the in-person event, but these are limited and subject to availability.

B2B Marketing Expo 2024 is free to attend and Adobe Summit offers on demand sessions after the event.

I am a Beginner, How Do I Choose the Right SEO Conference for Me?

Select conferences offering foundational learning and networking. Choose based on content relevance (e.g., content marketing, PPC, social media), speaker lineup, and cost. Prefer accessible locations and ones which offer a free access such as Brighton SEO or B2B Marketing Expo.

Additionally, attending free SEO & digital marketing webinars is also a great way to enhance your knowledge.

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ...

• Presentations

SEO Proposal Presentation

Used 4,961 times

Reviewed by Alena Arsenova

A comprehensive SEO proposal presentation template that can help you win clients.

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SEO Proposal Presentation

​ [Sender.FirstName] ​ [Sender.LastName] ​

​ [Sender.Email] [Sender.Company] ​

Prepared by:

Table of contents

Executive Summary Project Outline SEO Audit Competitors SEO Research Organic and Keyword Search SEO Strategy and Action Plan Timeline Estimated SEO Impact Deliverables Pricing About Us SEO Services How We Work Clients and References Contacts

Executive summary

Explain how search engine optimization (SEO) makes websites more visible and can be a critical tool to drive traffic and generate more customers.

Project outline

Project outline

Describe the scope of the proposed project

structuring a website

writing SEO content

building backlinks

Explain what's involved in an SEO audit and why your prospective client needs the actionable data that comes from it.

Current website rank information

Ranking trends

Backlink analysis

Deliverables:

Competitors' SEO Research

Show your client how competitive search engine rankings are and how you'll measure your client's key competitors' growth and what they're doing to achieve it.

Competitor 1

Key competitors:

Website analysis:

Difficulty to outrank:

Description

Organic and keyword search

Organic and keyword search

Identify the primary keywords that are relevant to your client and the volume that comes from them.

List of keywords:

Search volume:

Level of competition:

SEO Strategy and action plan

Demonstrate your expertise with a detailed strategy showing how you'll help your prospective client outrank their competitors.

On-page SEO approach

Content strategy

Backlink action plan

Give an overview of when you'll act on each prong of the strategy and approximately how long each stage of the process will take.

On-page SEO

Content creation

Backlink outreach

Estimated SEO impact

Get specific with the positive impact that the client can expect in the short and long term as a result of your SEO efforts.

Deliverables

Share detailed deliverables that the client can expect from going forward with this SEO proposal.

On-page SEO restructuring

XX pieces of SEO content

Approximate improvement in rankings

List the pricing options if there are multiple and what each option includes in terms of deliverables.

On-page SEO content

Briefly describe your company's history, team, and some highlights from similar work you've done

drove an XXX% increase in traffic for Company B

generated ten 1st page rankings for Company A

SEO services

State the SEO services that you offer e.g. SEO content creation, on-page structuring, backlinking, etc.

SEO content creation

on-page structuring

backlinking

How we work

Give an overview of your process so the potential new client knows what to expect e.g. pitch, quote, delivery, etc.

Clients and references

Share the names of some of the clients you've worked with and some testimonials or references attesting to your company's performance.

Company name

Scope of work

List the contacts that the client can follow up with e.g. a sales rep, customer support person, etc. and their contact details.

​ [Sender.FirstName] [Sender.LastName] ​

​ [Sender.Phone] [Sender.Email] ​

Care to rate this template?

Your rating will help others.

Thanks for your rate!

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Published by Coleen Barker Modified over 9 years ago

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