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10 best youtube channels for film video essays, according to reddit.

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How Did Luke Skywalker Get Yoda's Lightsaber To Offer To Grogu?

Rebecca ferguson joins andrew garfield & claire foy in movie adaptation of classic children's novel, stephen king-defended 2024 horror movie becomes streaming success.

With Wakanda Forever closing off Phase Four on November 11, the Marvel Cinematic Universe is preparing for an introduction to its fifth phase, and many fans are excited to see what the franchise has to offer. Yet, many are also questioning how all these new Phase 4 characters connect to each other, with the multiverse looming as the main arc. After all, most Marvel movies are now somewhat disconnected.

Thankfully, there is a vast host of YouTube reviewers and analysts who are dedicated to explaining the intricacies of movies and anything fans might have missed. Most of these YouTube video essays are made by some key YouTubers who do an excellent job getting fans caught up in the worlds of Hollywood.

YourMovieSucksDOTorg

Some reviewers do a great job of taking apart popular movies to show why they're excellent. The film YouTuber YourMovieSucksDOTorg is best at showcasing just why fans may dislike certain movies. While that might be inherently more negative, it can still be enjoyable.

"His Toy Story 3 review blew my mind. I knew I hated it but he kind of showed me why," says a now-deleted Reddit user. While he addresses both beloved and critically panned movies, the panned movies tend to be the videos that draw the most love from audiences. Sometimes fans just need to know why a plot feels weak or repetitive.

Possum Reviews

Another YouTuber who tends to focus on movies that received overwhelmingly poor receptions, Possum Reviews has grown a large fanbase by putting his attention on reviewing "garbage" movies, as his possum icon indicates. "I really love watching Possum Reviews even though his reviews of blatantly bad movies are really cynical," says Redditor Owijs .

Most of his reviews tend to be funny, which helps to keep the content engaging even when the actual film he reviews is appallingly bad. While he sometimes addresses beloved movies, it's the mediocre ones that draw the most eyes.

While most moviegoers don't think about soundtracks, the YouTuber Sideways goes into detail on just how the best soundtracks in movies interact with each film and create an environment. Tackling both musical and nonmusical movies, the channel does an extraordinary job of teaching fans about sound in films.

"Genuinely such interesting analysis of music in shows/movies from a very funny, intelligent guy who always sounds like he’s having the best time talking about whatever he’s talking about," states Reddit user ameboleyn . His excitement, even when addressing movies like Cats , is palpable and keeps viewers as engaged as he is.

Red Letter Media

A YouTube channel focused on friends reviewing movies that are both good and bad, RedLetterMedia has picked up many fans through the years, and for good reason. With the channel often known for its dry humor, Redditor TylerKnowy described it as "a mix of comedy and insight."

The channel has different shows with each addressing several topics. From Re:View 's more positive view of film to the often maligning Half in the Bag , the channel has something for everyone — as long as everyone likes their sense of humor. Of course, given that they often tackle movies that divide critics and audiences , they can be contentious.

With videos ranging from 10 minutes to over an hour long, the YouTube channel FilmJoy has things for everyone to enjoy. Of course, while the channel offers several shows, most of the channel's supporters tend to find themselves more engaged by the Movies with Mikey show.

"Intelligent, funny and extremely heartfelt. His whole approach is to discuss beloved films and why they're so special," says Reddit user johnspost . Instead of focusing on cynicism and encouraging fans to dislike certain movies, it brings about positivity, which is somewhat rare among YouTubers.

This Guy Edits

While many film critics focus on acting, character development, plot, or setting, the YouTuber This Guy Edits focuses on the editing in film and how it affects each movie. Instead of critiquing individual movies, the channel educates the public to help them consider editing in their own review of films.

"I find myself analyzing cuts and sound design way more after watching This Guy Edits," shared Reddit user InuitOverit . Considering how many movies are edited after their initial release , it's got a wide array of content to sift through, which means fans have a lot to learn from a true professional.

Lindsay Ellis

A film critic who used her YouTube channel to launch a book of her own, Lindsay Ellis recently left the YouTube scene, but her remaining backlog of content is still fascinating to look through. "Her videos are really funny while also being very interesting," commented Redditor bman9919 .

Often, Ellis considered topics that most fans failed to consider and showcased just why she took that perspective. She focused on a wide array of issues, including animation, the influence of the filmmakers on each film, and even why the greatest movie musicals are no longer particularly popular.

Like Stories Of Old

The YouTuber Like Stories of Old is a critic who likes to go into depth with each video, which is why it's so rare to see content for his channel under 20 minutes long. It's also why he only tends to release videos irregularly, often with a month or more between releases.

"His voice and delivery is so unique and soothing... it's pretty remarkable how well constructed each piece is," says Redditor stumpcity . The channel addresses wide-ranging issues in Hollywood, like the Hero's Journey, entire genres in film, and archetypes within the industry. He offers a fascinating in-depth look at whatever topics he chooses, and it's why he's a beloved critic.

Every Frame A Painting

While there are many visually stunning movies that can awe viewers, the YouTuber Every Frame A Painting takes apart movies to show fans exactly why they come to love the looks and aesthetic of movies. It also takes a look at how to improve those very aesthetic through editing.

"They were mainly about filmmaking techniques, editing, shot composition, blocking, etc., instead of plot/story/theme like the majority seem to be," says Reddit user scoutcjustice . While unfortunately Every Frame A Painting has stopped producing videos, fans still have a lot to learn from the content the channel already produced, as the majority continues to be relevant today.

Thomas Flight

Often addressing topics like director preferences and the impact of particular films, the YouTuber Thomas Flight could give a masterclass in film criticism, as most fans would agree. "Thomas Flight does a really good job at highlighting technical details and is also great at explaining the historical reference points for many directors," posits Reddit user redditaccount001 .

With essays about editing, genres, and sound quality in movies, fans may come for the analysis of their favorite film and leave with a new appreciation for dynamic styles in film. The channel's in-depth analysis explains why each upload comes somewhat inconsistently, but the content is quality enough that fans hardly mind.

Next: 10 Best "Let's Play" YouTubers For Fans To Watch

The Best Video Essay Channels, Ranked

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Blink Twice's Spicy Original Title & the Reason It Was Changed

The librarians spinoff survived the cw cancelation, but should it have, everything deadpool & wolverine did, she-hulk did better.

If you’re a die-hard movie fan, you don’t have to be a hardcore collector to know that you can find a lot of your special features free on YouTube – from movie trailers and top-ten lists to reaction videos and cast-and-crew interviews. But the crème de la crème for any budding cinephile is YouTube ’s subculture of video essayists.

The best of these content creators, particularly those focused on dissecting and analyzing film and television, give viewers a lot of food for thought, making them consider things they hadn’t before, even when it comes to movies they have watched 100 times. There is an embarrassment of content out there, but this article seeks to separate the wheat from the chaff – we are recommending only the channels with the best, most refreshing, and most original analysis. If you're a film lover or budding buff, you owe it to yourself to check out these great video essay channels.

What’s So Great About That?

UK creator and pop-culture academic Grace Lee makes video essays examining themes and form in both horror and animated media; she has an affinity for the deeper, more unexpected thoughts evoked by her favorite genres. Whereas many content creators are quippy or sarcastic, Lee’s voiceover narrative approach is one of measured thoughtfulness.

Related: Explained: How Twin Peaks Changed Television

While her output as What's So Great About That? is not as large as some other creators on this list, that is far from a bad thing as Lee seems to focus more on quality than quantity. Each video discusses fairly narrow topics within a given property – examples include the “treachery of language” in the work of David Lynch or the concept of the “unnatural” in the original Evil Dead film.

You might mistake Canadian vlogger Sarah Z (pronounced “Zed”) for your best friend. She sits on the couch with a cup of coffee and speaks directly to you, a monologuist spending hours on end about all of her opinions, from toxic fandoms to true-crime documentaries.

But these monologues are not the boring, meaningless yarns that you might expect. Rather, Sarah’s channel is an ever-deepening trove of incisive and engaging media analysis encased in a shell of light and fluffy entertainment. The whole thing is driven by Sarah’s palpable excitement and enthusiasm for the topics she is covering, and a penchant for long, detailed videos that are extensively researched. Some videos will even stretch far beyond the one-hour mark, including a 90-minute video on geek culture and a full two hours on Dear Evan Hansen .

Another Canadian creator steps up to the plate in the form of Sage Hyden , a fantasy novelist whose essay channel Just Write seems particularly preoccupied with film’s place in the cultural conversation. In particular, Hyden is fascinated with the messages that movies send us, what they are trying to communicate (consciously or subconsciously), and how they shape our perceptions and prejudices.

For topics that can sometimes land on the serious side, Hyden’s tone and writing style are conversational and often funny, and his insights are fairly eye-opening. Topics include Willy Wonka and its relationship to misconceptions about poverty, the importance of the original Mulan film, and the cinematic lineage of the modern murder mystery Knives Out .

If you consider yourself an outsider or find yourself disagreeing with most of your friends on their favorite movies, you might find a mutual kinship with creator Yhara Zayd , whose videos examine film and television through lenses both personal and political. Zayd’s is not the kind of detached analysis you can expect from many YouTubers; rather, though she is very well-researched, she is also full of unapologetic hot takes, and her videos are brimming with the caustic personality of a modern-day Pauline Kael.

Related: These Are the Best Marilyn Monroe Movies

In some ways, Zayd has crafted the perfect synergy between the highly-opinionated critic and the relentless deconstructionist, enthusiastically dissecting and questioning the images and media we regularly consume. She also has a distinct knack for self-awareness, gazing inward as she gazes outward, a quality which separates her content from that of many of her peers. Zayd covers such divergent subjects as the commodification of the great Marilyn Monroe, reflections of housing discrimination in 1980s horror films , and the under-appreciated legacy of Not Another Teen Movie .

For something a little less personal but no less fascinating, it is worth checking out the prolific Susannah McCullough and her channel The Take . McCullough and her extraordinary team make what are probably the best “Explained” videos you’ll be able to find, along with character breakdowns, deconstructions of tropes, and the lessons movies can teach us. They’ve got videos that deconstruct and explain Donnie Darko , The Sopranos , Get Out , and many, many more. They’ve also nerded out with full series on different franchises, including detailed character analyses in shows such as Friends and Breaking Bad .

The writing is smart but accessible, and the arguments are utterly convincing. The videos themselves are breezily edited and full of poppy visuals. The channel also covers many, many genres and types of movies, so you are sure to find something on a movie or TV show you love. The Take offers incisive film analysis in a context that is fun and completely unpretentious.

Maggie Mae Fish

Decadent, performance-driven vlogs like ContraPoints and Philosophy Tube are all the rage these days, and film buffs finally have their own version in the form of Maggie Mae Fish . Ms. Fish is a singular, idiosyncratic voice who pivots wildly from dedicated film scholar to sketch-comedy caricature and back again. She typically sits center-frame in a variety of ornately designed sets, dressed in colorful outfits, while she patiently spoons out detailed, thoughtful analysis over the course of long videos.

For any video-essay enthusiast, Fish is the real deal – wickedly entertaining, subversive, accessible, and always thought-provoking. Her recent two-video series on Twin Peaks is catnip for any fans seeking a new perspective on the show – and an excellent dressing-down of Twin Perfect’s infamous 4.5-hour breakdown. She also deconstructs auteur theory through the works of David Lynch and Stanley Kubrick, and spends two hours discussing Loki ’s debt to Andrei Tarkovsky’s Stalker .

Lindsay Ellis

When it comes to distinct personalities, no vlogger quite matches the likes of the controversial but brilliant Lindsay Ellis . She is a brand unto herself, with an over-the-top, self-deprecating style that can only be described as a hopped-up, sleep-deprived, but no less informed, Adam Curtis. She is often seen drinking wine in her videos, breaking down popular media like Disney movies, musical adaptations, and The Lord of the Rings franchise.

Ellis is one of the originals of the medium, and her work is so singular that her influence has likely extended to all the other creators who occupy this list. Some of her most brilliant work includes “The Whole Plate,” a nine-video series that completely deconstructs the first Transformers film through the lenses of gender, sexuality, and film studies. Her most iconic work includes 40-minute videos ranting about the film adaptations of Rent and The Phantom of the Opera . Due to recent Internet events, she has stopped making videos on YouTube, but her existing videos are still there for all to see and are absolutely worth checking out.

Every Frame A Painting

Sometimes the most obvious answer is still the best one. Taylor Ramos and Tony Zhou’s gorgeous video series Every Frame A Painting is still the benchmark against which all other video essayists are judged. You’ve probably seen their video on Edgar Wright and visual comedy, or the one on silence in the films of Martin Scorsese. The channel has been defunct for several years now, but the content still feels as fresh and original as it did when it was first published.

The topics covered are narrow and unexpected, but they all work extraordinarily well. The writing is tight and evocative, and Zhou’s voice is unforgettably soothing and inviting. The editing is also crisp and beautiful. Ramos and Zhou have become so renowned for their work that they were even invited to contribute to David Fincher’s Voir , a video essay project for Netflix.

Favoree's guide to YouTube

13 Best Video Essay YouTubers in 2024 According to Viewers

Tamara Indriana

First of all, what even is a video essay ?

The line between video essays and documentaries is often muddy. While both video essays and documentaries use audiovisual elements to convey ideas and narratives, they differ in their focus, narrative structure, visual style, and intended audience.

Video essays offer critical analysis and interpretation of visual media, while documentaries provide factual information on real-life events and experiences. One key tip to distinguish between the two is that documentaries focus on getting answers from primary sources , like conducting interviews.

Video essays have gained popularity in recent years, particularly on YouTube. The accessibility of digital editing tools and visual media makes it easier than ever for aspiring filmmakers, critics, and scholars to produce and share their own video essays with the world.

In this article, we have compiled a list of the best video essayists on YouTube. Join us as we unravel the intricacies of these digital storytellers who put their viewers on the edge of their seats.

If video essays are not your cup of tea and you’re looking for something more educational, check out our article on the best documentary YouTube channels .

13 Top Video Essay YouTube Channels in 2024

This list is compiled from the opinions of  Favoree  and  Reddit  users.

In no particular order:

1.  EmpLemon  – 1.2M Subscribers

Emplemon blends elements of documentary-style storytelling with humor and cultural critique. Through his videos, Emplemon tells stories about internet culture, dissecting its quirks with razor-sharp wit and insight.

His contents elicit a rollercoaster of emotions, from laughter at absurd internet phenomena to contemplation of the impact of online communities on society.

2.  ContraPoints  – 1.8M Subscribers

Natalie Wynn, better known as Contrapoints, makes incisive video essays about social topics. Initially gaining fame for providing leftist rebuttals to right-wing content, Wynn’s dark humor and elaborate productions captivate audiences.

While her style has evolved to include more intimate settings, Wynn’s content remains intellectually stimulating, featuring detailed philosophical discussions presented in a visually stunning manner.

Natalie is not only an icon for her video essays, she’s also one of the most influential Trans creators on YouTube .

3.  ColdFusion  – 4.7M Subscribers

ColdFusion is a prominent YouTube channel making high-quality videos on corporations and their scandals. The channel’s soothing narration style contributes to a relaxing viewing experience.

With professional editing and a focus on interesting subject matter, ColdFusion delivers compelling insights into the latest trends and developments shaping the world of business and technology.

Check out our article on the best economics YouTube channel if you’re interested in improving your financial knowledge!

4.  Wendigoon  – 3.4M Subscribers

Wendigoon’s exploration of horror and supernatural phenomena certainly gives viewers goosebumps. With a focus on topics like urban legends , paranormal encounters, and mysterious occurrences, Wendigoon delivers chilling narratives that leave viewers intrigued and unsettled.

The channel’s immersive storytelling and atmospheric visuals evoke a sense of unease, drawing audiences into the eerie world of the unknown. Wendigoon’s expertly crafted videos combine suspenseful narration with haunting imagery, creating an unforgettable viewing experience.

Can’t get enough of chilling true crime stories? Our article on the best true crime YouTube channels will help you find more creators to watch.

5.  hbomberguy  – 1.6M Subscribers

Hbomberguy is a highly respected YouTuber famous for his well-researched video essays. With a focus on various topics ranging from video games to social critiques of modernity, Hbomberguy delivers arguments backed by cited facts. His recent video that exposed Internet Historian has gotten the most attention and discourse.

Despite a sporadic upload schedule, his content is eagerly anticipated, offering deep dives into internet culture and thought-provoking analyses.

6.  Kurzgesagt – In a Nutshell  – 21.8M Subscribers

Kurzgesagt is incredible at explaining complex scientific concepts and philosophical ideas in a simple way. Through stunning art and animation, Kurzgesagt brings these topics to life.

Covering a wide range of subjects from space exploration to biology, the channel’s videos are both educational and visually captivating, leaving viewers feeling inspired and enlightened. Kurzgesagt offers an immersive journey into the wonders of the universe, sparking curiosity and wonder in audiences worldwide.

7.  Fredrik Knudsen  – 1.2M Subscribers

A cult favorite, Fredrik Knudsen’s acclaimed series “Down the Rabbit Hole” investigates obscure corners of the internet and perplexing aspects of history.

Known for his unbiased and objective approach, Knudsen presents his subjects in a neutral manner, allowing facts to speak for themselves. His thought-provoking content offers insights into the complexities of human experiences and internet phenomena.

8.  blameitonjorge  – 1.7M Subscribers

Blameitonjorge is beloved for his videos centered around lost media, creepy events, and obscure topics. With a soothing and friendly voice, Jorge’s narration style is modest, respectful, and intelligently humorous, offering a refreshing contrast to typical list-making channels.

His videos cover a diverse range of subjects, including UFO sightings, nostalgia, horror movies, true crime, and Mexican urban legends, all presented with meticulous research and informative editing. Blameitonjorge’s efforts to uncover unanswered mysteries and controversies breathe new life into forgotten topics.

9.  Solar Sands  – 1.3M Subscribers

Solar Sands, an American YouTuber, specializes in video essays analyzing and reviewing art, culture, and archaeology. His long form contents concentrate on retrospectives on various aspects of artistic quality, including the history of low-resolution paintings in Minecraft and analyses of artists like Trevor Henderson .

Solar Sands’ content offers unusual insights into the world of art and culture, appealing to viewers interested in thought-provoking discussions and analyses.

10.  Philosophy Tube  – 1.5M Subscribers

Abigail Thorn, AKA Philosophy Tube, is a British YouTuber exploring philosophy, politics, and personal identity through theatrical presentations and insightful discussions. Abigail’s well-researched content creates a deeper understanding of complex topics and provides support for those grappling with personal identity.

Her inclusive and authentic approach transforms philosophical concepts into accessible narratives, while her openness about her transgender journey inspires self-acceptance in viewers. With a blend of academic rigor and theatrical flair, Philosophy Tube continues to educate and entertain her audiences.

Want a deeper understanding of philosophy without breaking the bank? Check out the best philosophy YouTube channels to learn more!

11. Super Eyepatch Wolf – 1.7M Subscribers

John Walsh, also known as Super Eyepatch Wolf , is an Irish YouTuber renowned for his analytical-style videos primarily focused on anime, with occasional forays into manga and video games.

Unlike many other anime YouTubers, his presentation style stands out for its calm and passionate delivery. His content resonates with audiences seeking thoughtful analysis and insightful commentary.

12. Folding Ideas – 920K Subscribers

Dan Olson or Folding Ideas is a YouTube channel offering long-form video essays on internet culture. From NFTs to nuggets, he makes any topic interesting and will leave you looking for more.

While the writing can occasionally seem overly clever, Dan Olson’s thoroughly researched insights provide valuable perspectives into tech grifts and other media. Despite only uploading every few months, the channel’s in-depth and insightful content is highly appreciated by viewers.

13. Jacob Geller – 1.2M Subscribers

Jacob Geller offers thought-provoking video essays that seamlessly blend topics such as video games, history, politics, and more. With a dark yet empathetic tone, Geller digs deep into philosophical, ethical, metaphysical, and psychological themes, using gaming as a springboard for discussions.

Whether discussing a specific video game mod or architectural design, Jacob’s talent shines through in his insightful videos, offering a deep exploration of video games with surprising depth.

Why are video essays important?

Video essays are important as they provide a platform for creators to offer nuanced interpretations and critical perspectives on various subjects. They serve as engaging educational tools, stimulating discussions and deepening understanding of visual media and cultural phenomena.

What are the benefits of video essays?

Video essays offer benefits such as fostering critical thinking, providing accessible and entertaining educational content, and offering a fresh approach to the analysis and exploration of visual media.

What’s the difference between a video essay and a documentary?

The difference lies in their focus, narrative structure, visual style, and intended audience. While video essays offer critical analysis and interpretation of visual media, documentaries provide factual information on real-life events and experiences, often by obtaining answers from primary sources through interviews.

Is video essay a genre?

Video essay is not a genre in the traditional sense. Rather, it is a format or style of content creation that can encompass a wide range of subjects and approaches, from film analysis to cultural critique.

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10 Video Essays That Will Get You Addicted To Video Essays

From deep dives into pretty privilege, to incel culture, to why we love Meryl Streep- here are some of the best gateway video essays.

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Combining the format of the informative (and at times hilarious) essay with video media, video essays have exploded in popularity in the last few years. With 100s of video essayists on 100s of channels across Vimeo and youtube, getting into video essays can be overwhelming.

As a self-confessed video essay addict, I’ve picked ten great video essays to kick you down the rabbit hole. These are perfect for chucking on instead of aimlessly scrolling, or filling the time on your commute, while also learning a new point of view.

Woke Brands | hbomberguy

Hbomberguy explores the trend of ‘woke’ branding, asking whether a product can actually be progressive.

Incels | Contrapoints

Trans video essayist, Natalie Wynn takes a hypnotizing deep-dive into the dark twisted internet subculture of incels.

Pretty Privilege | Khadija Mbowe

Opera singer and vlogger, Khadija Mbowe discusses how social media has exaggerated the phenomena of people having privilege because they’re perceived as pretty.

How The Pandemic Distorted Time | Vox

Have you been feeling like time isn’t moving the same way since the pandemic? The folks over at Vox explain why.

What Is *Good* Queer Representation in 2020? | melinapendulum

Black Bisexual vlogger, Melina takes a deep-dive into what queer representation on film and television is in 2020 and how it’s changed over the last few decades.

Protest Music of the Bush Era | Lindsay Ellis

Lindsay Ellis has often been credited for popularising the video essay on youtube so her channel is full of excellent content, but this recent one touring the popular protest music of the noughties is an eye-opener.

Data | Philosophy Tube

Somewhere between a video essay and absurdist skit, Data by Philosophy Tube sees host Abigail Thorn act out the ethical considerations and concerns of data mining technology.

Tiger King: The Problem with True Crime | Broey Dachenel

broey deschanel uses Tiger King as a case study to demonstrate the issues at large in the mainstream true crime genre.

Why Do We Love Meryl Streep? | Be Kind Rewind

One of my all-time favourite essayists for her analysis of Hollywood culture, this video seeks to answer the age old question: why is Meryl Streep that good?

Jennifer’s Body & the Horror of Bad Marketing | Yhara Zayd

In this video, Yhara zayd takes you step by gruelling step through how and why cult classic Jennifer’s Body was so badly marketed.

Merryana Salem is a proud Wonnarua and Lebanese–Australian writer, critic, teacher, researcher and podcaster on most social media as  @akajustmerry . If you want, check out her podcast,  GayV Club  where she gushes about LGBT rep in media with her best friend. Either way, she hopes you ate something nice today.

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What it takes for video essayists to breakthrough on YouTube

Lindsay Ellis, Michael Tucker, T1J, Maggie Mae Fish, and Patrick Willems discuss the art of dissecting art

by Polygon Staff

If you buy something from a Polygon link, Vox Media may earn a commission. See our ethics statement.

In the last 10 years, YouTube video essays — on movies, on TV shows, on games, on pop culture, on everyday life — have entered a renaissance. But how do you make a video essay? What does it take to run a YouTube channel that can let a creator’s creativity thrive and serve a demanding audience? How much do algorithms control the pop conversation, and how is someone supposed to break through?

Knowing that dissecting art is an art in itself, Polygon asked some of the top video essayists working on YouTube today to come together in conversation at the 2020 New York Comic Con Metaverse. On Saturday at 9 p.m. EDT/ 6 p.m. PDT, Lindsay Ellis , Michael Tucker ( Lessons from the Screenplay ), Kevin Peterson ( T1J ), and Maggie Mae Fish join moderator, fellow creator, and occasional Polygon contributor Patrick Willems to talk through their career arcs and reflect on what it takes to make a career out of video essays.

Want a taste?

“YouTube really encourages you to fixate on numbers and the algorithm,” Ellis says during the roundtable. “And the way the backend is set up [...] it’s designed to play to your anxiety and it’s designed to, like, make you freak out if your video isn’t doing as well as the last 10. I would like to be emotionally liberated from that because I do think it creatively stifles you. You’re making content based not on what you’re interested in, but what you think will get clicks. I wish I could just be OK with the fact that I’m not going to get a million views a video anymore. That should be OK. I should be allowed to do that.”

Watch the full, 45-minute panel above for even more insight and anecdotes.

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The video essay boom

Hour-long YouTube videos are thriving in the TikTok era. Their popularity reflects our desire for more nuanced content online.

by Terry Nguyen

The video essay’s reintroduction into my adult life was, like many things, a side effect of the pandemic. On days when I couldn’t bring myself to read recreationally, I tried to unwind after work by watching hours and hours of YouTube.

My pseudo-intellectual superego, however, soon became dissatisfied with the brain-numbing monotony of “day in the life” vlogs, old Bon Appétit test kitchen videos, and makeup tutorials. I wanted content that was entertaining, but simultaneously informational, thoughtful, and analytical. In short, I wanted something that gave the impression that I, the passive viewer, was smart. Enter: the video essay.

Video essays have been around for about a decade, if not more, on YouTube. There is some debate over how the form preceded the platform; some film scholars believe the video essay was born out of and remains heavily influenced by essay films , a type of nonfiction filmmaking. Regardless, YouTube has become the undisputed home of the contemporary video essay. Since 2012, when the platform began to prioritize watch-time over views , the genre flourished. These videos became a significant part of the 2010s YouTube landscape, and were popularized by creators across film, politics, and academic subcultures.

Today, there are video essays devoted to virtually any topic you can think of, ranging anywhere from about 10 minutes to upward of an hour. The video essay has been a means to entertain fan theories , explore the lore of a video game or a historical deep dive , explain or critique a social media trend , or like most written essays, expound upon an argument, hypothesis , or curiosity proposed by the creator.

Some of the best-known video essay creators — Lindsay Ellis, Natalie Wynn of ContraPoints, and Abigail Thorn of PhilosophyTube — are often associated with BreadTube , an umbrella term for a group of left-leaning, long-form YouTubers who provide intellectualized commentary on political and cultural topics.

It’s not an exaggeration to claim that I — and many of my fellow Gen Zers — were raised on video essays, academically and intellectually. They were helpful resources for late-night cramming sessions (thanks Crash Course), and responsible for introducing a generation to first-person commentary on all sorts of cultural and political phenomena. Now, the kids who grew up on this content are producing their own.

“Video essays are a form that has lent itself particularly well to pop culture because of its analytical nature,” Madeline Buxton, the culture and trends manager at YouTube, told me. “We are starting to see more creators using video essays to comment on growing trends across social media. They’re serving as sort of real-time internet historians by helping viewers understand not just what is a trend, but the larger cultural context of something.”

A lot has been said about the video essay and its ever-shifting parameters . What does seem newly relevant is how the video essay is becoming repackaged, as long-form video creators find a home on platforms besides YouTube. This has played out concurrently with the pandemic-era shift toward short-form video, with Instagram, Snapchat, and YouTube respectively launching Reels, Spotlight, and Shorts to compete against TikTok.

TikTok’s sudden, unwavering rise has proven the viability of bite-size content, and the app’s addictive nature has spawned fears about young people’s dwindling attention spans. Yet, the prevailing popularity of video essays, from new and old creators alike, suggests otherwise. Audiences have not been deterred from watching lengthy videos, nor has the short-form pivot significantly affected creators and their output. Emerging video essayists aren’t shying away from length or nuance, even while using TikTok or Reels as a supplement to grow their online following.

One can even argue that we are witnessing the video essay’s golden era . Run times are longer than ever, while more and more creators are producing long-form videos. The growth of “creator economy” crowdfunding tools, especially during the pandemic, has allowed video essayists to take longer breaks between uploads while retaining their production quality.

“I do feel some pressure to make my videos longer because my audience continues to ask for it,” said Tiffany Ferguson, a YouTube creator specializing in media criticism and pop culture commentary. “I’ve seen comments, both on my own videos and those I watch, where fans are like, ‘Yes, you’re feeding us,’ when it comes to longer videos, especially the hour to two-hour ones. In a way, the mentality seems to be: The longer the better.”

In a Medium post last April, the blogger A. Khaled remarked that viewers were “willing to indulge user-generated content that is as long as a multi-million dollar cinematic production by a major Hollywood studio” — a notion that seemed improbable just a few years ago, even to the most popular video essayists. To creators, this hunger for well-edited, long-form video is unprecedented and uniquely suitable for pandemic times.

The internet might’ve changed what we pay attention to, but it hasn’t entirely shortened our attention span, argued Jessica Maddox, an assistant professor of digital media technology at the University of Alabama. “It has made us more selective about the things we want to devote our attention to,” she told me. “People are willing to devote time to content they find interesting.”

“People are willing to devote time to content they find interesting”

Every viewer is different, of course. I find that my attention starts to wane around the 20-minute mark if I’m actively watching and doing nothing else — although I will admit to once spending a non-consecutive four hours on an epic Twin Peaks explainer . Last month, the channel Folding Ideas published a two-hour video essay on “the problem with NFTs,” which has garnered more than 6 million views so far.

Hour-plus-long videos can be hits, depending on the creator, the subject matter, the production quality, and the audience base that the content attracts. There will always be an early drop-off point with some viewers, according to Ferguson, who make it about two to five minutes into a video essay. Those numbers don’t often concern her; she trusts that her devoted subscribers will be interested enough to stick around.

“About half of my viewers watch up to the halfway point, and a smaller group finishes the entire video,” Ferguson said. “It’s just how YouTube is. If your video is longer than two minutes, I think you’re going to see that drop-off regardless if it’s for a video that’s 15 or 60 minutes long.”

Some video essayists have experimented with shorter content as a topic testing ground for longer videos or as a discovery tool to reach new audiences, whether it be on the same platform (like Shorts) or an entirely different one (like TikTok).

“Short-form video can expose people to topics or types of content they’re not super familiar with yet,” Maddox said. “Shorts are almost like a sampling of what you can get with long-form content.” The growth of Shorts, according to Buxton of YouTube, has given rise to this class of “hybrid creators,” who alternate between short- and long-form content. They can also be a starting point for new creators, who are not yet comfortable with scripting a 30-minute video.

Queline Meadows, a student in Ithaca College’s screen cultures program, became interested in how young people were using TikTok to casually talk about film, using editing techniques that borrowed heavily from video essays. She created her own YouTube video essay titled “The Rise of Film TikTok” to analyze the phenomenon, and produces both TikTok micro-essays and lengthy videos.

“I think people have a desire to understand things more deeply,” Meadows told me. “Even with TikTok, I find it hard to unfold an argument or explore multiple angles of a subject. Once people get tired of the hot takes, they want to sit with something that’s more nuanced and in-depth.”

It’s common for TikTokers to tease a multi-part video to gain followers. Many have attempted to direct viewers to their YouTube channel and other platforms for longer content. On the contrary, it’s in TikTok’s best interests to retain creators — and therefore viewers — on the app. In late February, TikTok announced plans to extend its maximum video length from three minutes to 10 minutes , more than tripling a video’s run-time possibility. This decision arrived months after TikTok’s move last July to start offering three-minute videos .

As TikTok inches into YouTube-length territory, Spotify, too, has introduced video on its platform, while YouTube has similarly signaled an interest in podcasting . In October, Spotify began introducing “video podcasts,” which allows listeners (or rather, viewers) to watch episodes. Users have the option to toggle between actively watching a podcast or traditionally listening to one.

What’s interesting about the video podcast is how Spotify is positioning it as an interchangeable, if not more intimate, alternative to a pure audio podcast. The video essay, then, appears to occupy a middle ground between podcast and traditional video by making use of these key elements. For creators, the boundaries are no longer so easy to define.

“Some video essay subcultures are more visual than others, while others are less so,” said Ferguson, who was approached by Spotify to upload her YouTube video essays onto the platform last year. “I was already in the process of trying to upload just the audio of my old videos since that’s more convenient for people to listen to and save on their podcast app. My reasoning has always been to make my content more accessible.”

To Ferguson, podcasts are a natural byproduct of the video essay. Many viewers are already consuming lengthy videos as ambient entertainment, as content to passively listen to while doing other tasks. The video essay is not a static format, and its development is heavily shaped by platforms, which play a crucial role in algorithmically determining how such content is received and promoted. Some of these changes are reflective of cultural shifts, too.

Maddox, who researches digital culture and media, has a theory that social media discourse is becoming less reactionary. She described it as a “simmering down” of the hot take, which is often associated with cancel culture . These days, more creators are approaching controversy from a removed, secondhand standpoint; they seem less interested in engendering drama for clicks. “People are still providing their opinions, but in conjunction with deep analysis,” Maddox said. “I think it says a lot about the state of the world and what holds people’s attention.”

That’s the power of the video essay. Its basic premise — whether the video is a mini-explainer or explores a 40-minute hypothesis — requires the creator to, at the very least, do their research. This often leads to personal disclaimers and summaries of alternative opinions or perspectives, which is very different from the more self-centered “reaction videos” and “story time” clickbait side of YouTube.

“The things I’m talking about are bigger than me. I recognize the limitations of my own experience,” Ferguson said. “Once I started talking about intersections of race, gender, sexuality — so many experiences that were different from my own — I couldn’t just share my own narrow, straight, white woman perspective. I have to provide context.”

This doesn’t change the solipsistic nature of the internet, but it is a positive gear shift, at least in the realm of social media discourse, that makes being chronically online a little less soul-crushing. The video essay, in a way, encourages us to engage in good faith with ideas that we might not typically entertain or think of ourselves. Video essays can’t solve the many problems of the internet (or the world, for that matter), but they can certainly make learning about them a little more bearable.

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