cover letter and its importance

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Everything you need to know about a cover letter and why it's still important.

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Wondering if you really need to submit a cover letter? Here's the truth about this part of the job ... [+] application process.

Some experts say that the cover letter is dead. Others vehemently disagree. But what both sides of the fence do agree on is that dead or alive, a cover letter is still necessary when applying for a job.

What is a cover letter for a resume?

A cover letter is a snapshot of who you are and what you've done. It gives hiring managers more information about you, your accomplishments, and what you bring to the table– information outside of what your resume shows. But aside from those more obvious things, a cover letter is also a way to showcase your communication skills and personality. A cover letter is vital for demonstrating how well you relay information in writing, making it a crucial element for positions requiring verbal and written communication skills. Your cover letter also helps employers make a hiring decision about you when they’re torn between you, and another candidate.

Do you need a cover letter?

Short answer: Yes. Even in situations where the cover letter is optional, a recent poll found that 72% of hiring managers expect a cover letter, and 77% will move your resume up a notch if you submit one. In that same poll, 83% of recruiters said a cover letter could land an interview even if the resume isn't good enough.

In short, even if your cover letter isn’t getting read, it’s positively acknowledged.

In certain situations, a cover letter is necessary. When you're applying to a specific person, use a cover letter to address them individually. Also, write a cover letter if you were referred. Use it to mention the name of the person making the referral to boost your chances of an interview, especially if that person has some clout. And, of course, include a cover letter if the job posting requires one.

But aside from these specific instances … include a cover letter anyway .

What can a cover letter do for you?

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Your cover letter is your personal introduction. It tells the company a little bit about you and why you're a great fit for the company. It's your first chance to make a good impression. The cover letter is also used to set one candidate apart from another in the event of two equally qualified applicants. It shows that you're willing to expend the energy to get the position … it’s worth the extra energy.

One of the better uses of a cover letter is to explain gaps or career changes in your resume. Gaps aren't definitive rejections in the hiring process, but hiring managers want to know why there's a gap, whether that's because you lost your job or decided to take time off on your own. Cover letters can also be used to explain career changes that are not obvious steps following a natural career progression. That being said, topics like resume gaps or career pivots must be addressed clearly and briefly– the longer you focus on them in a cover letter, the more you may generate concern versus comfort for the recruiter. Remember, there’s a fine line between shining a spotlight on an insecurity and simply addressing a weakness or question they may have. Plus, in the wake of the recession and pandemic, full of layoffs and change, recruiters are more forgiving on resume gaps.

What should you include in a cover letter?

Your cover letter complements your resume. It should be no more than two pages, but one page is better because research simply affirms that the second page isn’t as likely to be read... The cover letter needs to show the employer you can meet the job requirements, why you want to work at the company, and who you are. Include an anecdote about your experience that shows how you were a benefit to your previous employers. And always end your cover letter with a subtle request for an interview like, "I look forward to hearing from you" or “I’m excited to learn more about the role,” and include your contact information of course.

Do your homework before writing your cover letter (and your resume). Learn about the company where you're applying to discover whether you’re a fit for them– or they’re a fit for you. This means doing more than a 5 minute google sweep! It means examining their competition, who is in the role you’re seeking and what their linkedin says, if there’s any public announcements on the direction the company is taking, their client roster or results… and more! Analyze the job description to design your cover letter to address key components and leverage keywords. This is necessary to pass automated tracking software (ATS) used to screen applicants. Finally, identify the hard and soft skills you bring to the position so you can highlight those in the cover letter. Every cover letter needs to be tailored to the position.

Just as a good cover letter can set you apart, a bad cover letter can hurt you. Your cover letter needs to show you put in the effort. It should show the recruiter you read the job description, understand the role and how your experience aligns with the job responsibilities, and that you know a little bit about the company. That is what will set you apart from other candidates.

So, whether one is required or not, including a cover letter with your resume remains an essential element of the application packet.

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How to Write a Cover Letter: Your Full Guide (With Tips and Examples)

It’s a familiar cycle: You sit down to write a cover letter, open a blank document, check your email, browse cover letter examples , do some chores, watch that cursor blink a few more times, and finally Google something like “how to write a cover letter”—which hopefully brought you here. But you still might be thinking, does anyone really read cover letters? Why do they even exist?

First: Yes, we can assure you that cover letters do, in fact, get read. To some hiring managers, they’re the most important part of your job application. And regardless, you don’t want to miss the opportunity to tell prospective employers who you are, showcase why they should hire you, and stand out above all the other candidates.

To ensure your letter is in amazing shape (and crafting it is as painless as possible), we’ve got easy-to-follow steps plus examples, a few bonus tips, and answers to frequently asked questions.

Get that cover letter out there! Browse open jobs on The Muse and find your dream job »

What is a cover letter and why is it important?

A cover letter is a brief (one page or less) note that you write to a hiring manager or recruiter to go along with your resume and other application materials.

Done well, a cover letter gives you the chance to speak directly to how your skills and experience line up with the specific job you’re pursuing. It also affords you an opportunity to hint to the reviewer that you’re likable, original, and likely to be a great addition to the team.

Instead of using cover letters to their strategic advantage, most job applicants blabber on and on about what they want, toss out bland, cliché-filled paragraphs that essentially just regurgitate their resume, or go off on some strange tangent in an effort to be unique. Given this reality, imagine the leg up you’ll have once you learn how to do cover letters right.

How long should a cover letter be?

An ideal cover letter typically ranges from a half page to one full page. Aim to structure it into four paragraphs, totaling around 250 to 400 words, unless the job posting states otherwise. Some employers may have specific guidelines like word or character limits, writing prompt, or questions to address. In such cases, be sure to follow these instructions from the job posting.

How to write a cover letter hiring managers will love

Now that you’re sold on how important cover letters are, here are eight steps to writing one that screams, “I’m a great hire!”

Step 1: Write a fresh cover letter for each job (but yes, you can use a template)

Sure, it’s way faster and easier to take the cover letter you wrote for your last application, change the name of the company, and send it off. But most employers want to see that you’re truly excited about the specific position and organization—which means creating a custom letter for each position.

While it’s OK to recycle a few strong sentences and phrases from one cover letter to the next, don’t even think about sending out a 100% generic letter. “Dear Hiring Manager, I am excited to apply to the open position at your company” is an immediate signal to recruiters and hiring managers that you’re mass-applying to every job listing that pops up on LinkedIn.

At the same time, there’s nothing that says you can’t get a little help: Try out one of our free cover letter templates to make the process a bit easier.

Step 2: Add your contact info

At the top of your cover letter, you should list out your basic info. You can even copy the same heading from your resume if you’d like. Some contact info you might include (and the order to include it in):

• Your pronouns (optional)
• Your location (optional)
• Your email address
• Your phone number (optional)
• Your Linkedin, portfolio, or personal website URL (optional)

Note that only name and email are mandatory, and you don’t need to put a full address on a cover letter or resume anymore. A city and state (or metro area) are more than enough. So your header might look like this:

Inigo Montoya he/him Florin Metropolitan Area [email protected] 555-999-2222

If the job posting tells you to submit your cover letter in the body of an email, you can add your contact info at the end, after your name (and if you’d like to forgo the email address here, you can—they have it already). So your sign off could look like this:

Violet Baudelaire she/her [email protected] 123-123-1234

https://www.linkedin.com/in/violet-baudelaire/

Step 3: Address your cover letter to the hiring manager—preferably by name

The most traditional way to address a cover letter is to use the person’s first and last name, including “Mr.” or “Ms.” (for example, “Dear Ms. Jane Smith” or just “Dear Ms. Smith”). But to avoid accidentally using the wrong title—or worse, inadvertently misgendering someone—first and last name also work just fine.

If “Dear” feels a bit too stiff, try “Hello.” But never use generic salutations like “ To Whom it May Concern ” or “Dear Sir or Madam.”

For more help, read these rules for addressing your cover letter and a few tips for how to find the hiring manager .

Step 4: Craft an opening paragraph that’ll hook your reader

Your opening sets the stage for the whole cover letter. So you want it to be memorable, friendly, conversational, and hyper-relevant to the job you’re pursuing.

No need to lead with your name—the hiring manager can see it already. But it’s good to mention the job you’re applying for (they may be combing through candidates for half a dozen different jobs).

You could go with something simple like, “I am excited to apply for [job] with [Company].” But consider introducing yourself with a snappy first paragraph that highlights your excitement about the company you’re applying to, your passion for the work you do, and/or your past accomplishments.

This is a prime spot to include the “why” for your application. Make it very clear why you want this job at this company. Are you a longtime user of their products? Do you have experience solving a problem they’re working on? Do you love their brand voice or approach to product development? Do your research on the company (and check out their Muse profile if they have one) to find out.

Read this next: 30 Genius Cover Letter Openers Recruiters Will LOVE

Step 5: Convey why you’d be a great hire for this job

A common cover letter mistake is only talking about how great the position would be for you. Frankly, hiring managers are aware of that—what they really want to know is what you’re going to bring to the position and company.

So once you’ve got the opening under wraps, you should pull out a few key ideas that will make up the backbone of your cover letter. They should show that you understand what the organization is looking for and spell out how your background lines up with the position.

Study the job description for hints . What problems is the company looking to solve with this hire? What skills or experiences are mentioned high up, or more than once? These will likely be the most important qualifications.

If you tend to have a hard time singing your own praises and can’t nail down your strengths , here’s a quick trick: What would your favorite boss, your best friend, or your mentor say about you? How would they sing your praises? Use the answers to inform how you write about yourself. You can even weave in feedback you’ve received to strengthen your case (occasionally, don’t overuse this!). For example:

“When I oversaw our last office move, my color-coded spreadsheets covering every minute detail of the logistics were legendary; my manager said I was so organized, she’d trust me to plan an expedition to Mars.”

Step 6: Back up your qualifications with examples and numbers

Look at your list of qualifications from the previous step, and think of examples from your past that prove you have them. Go beyond your resume. Don’t just regurgitate what the hiring manager can read elsewhere.

Simply put, you want to paint a fuller picture of what experiences and accomplishments make you a great hire and show off what you can sashay through their doors with and deliver once you land the job.

For example, what tells a hiring manager more about your ability to win back former clients? This: “I was in charge of identifying and re-engaging former clients.” Or this: “By analyzing past client surveys, NPS scores, and KPIs, as well as simply picking up the phone, I was able to bring both a data-driven approach and a human touch to the task of re-engaging former clients.”

If you're having trouble figuring out how to do this, try asking yourself these questions and finding answers that line up with the qualifications you’ve chosen to focus on:

• What approach did you take to tackling one of the responsibilities you’ve mentioned on your resume?
• What details would you include if you were telling someone a (very short!) story about how you accomplished one of your resume bullet points?
• What about your personality, passion, or work ethic made you especially good at getting the job done?

Come up with your examples, then throw in a few numbers. Hiring managers love to see stats—they show you’ve had a measurable impact on an organization you’ve worked for. Did you bring in more clients than any of your peers? Put together an impressive number of events? Make a process at work 30% more efficient? Work it into your cover letter!

This might help: How to Quantify Your Resume Bullets (When You Don't Work With Numbers)

Step 7: Finish with a strong conclusion

It’s tempting to treat the final lines of your cover letter as a throwaway: “I look forward to hearing from you.” But your closing paragraph is your last chance to emphasize your enthusiasm for the company or how you’d be a great fit for the position. You can also use the end of your letter to add important details—like, say, the fact that you’re willing to relocate for the job.

Try something like this:

“I believe my energy, desire to innovate, and experience as a sales leader will serve OrangePurple Co. very well. I would love to meet to discuss the value I could add as your next West Coast Sales Director. I appreciate your consideration and hope to meet with you soon.”

Then be sure to sign off professionally , with an appropriate closing and your first and last name. (Need help? Here are three cover letter closing lines that make hiring managers grimace, plus some better options .)

Step 8: Reread and revise

We shouldn’t have to tell you to run your cover letter through spell-check, but remember that having your computer scan for typos isn’t the same as editing . Set your letter aside for a day or even just a few hours, and then read through it again with fresh eyes—you’ll probably notice some changes you want to make.

You might even want to ask a friend or family member to give it a look. In addition to asking them if they spot any errors, you should ask them two questions:

• Does this sell me as the best person for the job?
• Does it get you excited?

If the answer to either is “no,” or even slight hesitation, go back for another pass.

Cover letter examples

Here are four example cover letters that follow the advice given above. Keep in mind that different situations may require adjustments in your approach. For instance, experienced job seekers can emphasize accomplishments from previous roles, while those with less experience might highlight volunteer work, personal projects, or skills gained through education.

Example #1: Cover letter for a job application

Alia Farhat San Francisco Bay Area [email protected] 444-000-1111

Hello Danny Tanaka,

If I’m being honest, I still haven’t fully gotten over the death of my first Tamagotchi pet when I was six years old. (His name was Tommy, and I’ve gotten far more creative since then, I promise.) When I was older, I discovered NeoPets and I was hooked for years—not just on the site, but on the community that surrounded it. So when I heard about FantasyPets last year, I immediately started following news about your development process, and that’s how I saw your post looking for a marketing strategist. Not only do I have eight years of experience in digital marketing, but as a lifelong gamer with a passion for pet-focused titles who’s spent years in online communities with like-minded people, I also know exactly what kind of messaging resonates with your target audience.

You’re looking for someone to help you craft a social media marketing campaign to go along with your game launch, and I’ve been a part of three launch-day marketing campaigns for mobile and web-based games. In my current role as social media manager at Phun Inc., I proposed a campaign across Twitter, Instagram, and TikTok based on competitor research and analysis of our social campaigns for similar games to go along with the launch of the mobile game FarmWorld. Using my strategy of featuring both kids and adults in ads, we ended up driving over one million impressions and 80k downloads in the first three months.

I’ve always believed that the best way to find the right messaging for a game is to understand the audience and immerse myself in it as much as possible. I spend some of my research time on gaming forums and watching Twitch streams and Let’s Plays to see what really matters to the audience and how they talk about it. Of course, I always back my strategies up with data—I’m even responsible for training new members of the marketing team at Phun Inc. in Google AdWords and data visualization.

I believe that my passion for games exactly like yours, my digital marketing and market research experience, and my flair for turning data into actionable insights will help put FantasyPets on the map. I see so much promise in this game, and as a future player, I want to see its user base grow as much as you do. I appreciate your consideration for the marketing strategist role and hope to speak with you soon.

Alia Farhat

Example #2: Cover letter for an internship

Mariah Johnson

New York, NY [email protected] 555-000-1234

Dear Hiring Manager,

I am excited to submit my application for the software development internship at Big Tech. As a student at New York University majoring in computer science with a keen interest in social studies, I believe I would be a good fit for the role. Big Tech's mission to promote equality and a more sustainable world is deeply inspiring, and I would be thrilled to contribute to this mission.

In a recent hackathon, I demonstrated my ability to lead a team in designing and developing an app that directs members of a small community to nearby electronics recycling centers. My team successfully developed a working prototype and presented it to a panel of industry experts who awarded us second place.

I’ve also been an active volunteer at my local library for over four years. During this time, I organized book donation drives, led book fairs, and conducted reading sessions with children. This experience strengthened my presentation and communication skills and confirmed my motivation stems from supporting a good cause. I would be more than happy to bring my passion and dedication to an organization whose mission resonates with me..

Through these experiences, along with my coursework in software engineering, I am confident I am able to navigate the challenges of the Big Tech internship program. I look forward to the opportunity to speak with you about my qualifications. Thank you for your consideration.

Example #3: Cover letter with no experience

Sarah Bergman

Philadelphia, PA [email protected] 1234-555-6789

Dear Chloe West,

I’m excited to apply for the entry-level copywriting position at Idea Agency. As a recent graduate from State University with a major in mass communications, I’m eager to delve deeper into copywriting for brands, marketing strategies, and their roles in the business world.

Over the past two years, I’ve completed courses in creative writing, copywriting, and essentials of digital marketing. I’ve also been actively involved in extracurricular activities, creating content and promoting student events across multiple online platforms. These experiences expanded my creativity, enhanced my teamwork skills, and strengthened my communication abilities.

As an admirer of your visionary marketing campaigns and Idea Agency’s commitment to sustainability, I’m enthusiastic about the prospect of joining your team. I'm confident that I can contribute to your future projects with inventive thinking and creative energy.

I welcome the opportunity to discuss my qualifications further. Thank you for considering my application.

Best regards,

Example #4: Career change cover letter

Leslie Smith

Chicago, IL [email protected] 111-222-3344

Dear Paul Jones,

Over the past year, I’ve volunteered to represent my company at a local fair and there I discovered how much fun working face to face with clients would be. Everytime I sold a product for The Solar Company, I often wished it was my full-time job. Now, I'm excited to submit my application for the sales coordinator position with Bloom Sales.

After completing a degree in business administration, I decided to put my outgoing personality and strong communication skills to work as a sales specialist at The Solar Company. I’ve sharpened my presentation and critical thinking skills in client meetings and sourced more than $20,000 in new partnerships. This experience has given me an invaluable foundation, and now I’m confident it's the time to move business administration to sales coordination.

I’m comfortable seeking out new business opportunities, making cold calls, and selling potential clients on the advantages of Bloom Sales products. I attend an average of 10 in-person meetings a week, and interacting with a lot of different personalities is what excites me the most. As a detail-oriented, tech-savvy professional, I have advanced knowledge of Excel and data analysis.

I would love to learn more about your sales strategy for the second semester and discuss how my experience in business administration and client-facing sales exposure would help Bloom Sales achieve its goals. Thank you for your consideration.

Extra cover letter examples

• Pain point cover letter example
• Recent graduate cover letter example
• Stay-at-home parent returning to work cover letter example
• Sales cover letter example
• Email marketing manager cover letter example
• No job description or position cover letter example (a.k.a., a letter of intent or interest)
• Buzzfeed-style cover letter example
• Creative cover letter example (from the point-of-view of a dog)

Bonus cover letter tips to give you an edge over the competition

As you write your cover letter, here are a few more tips to consider to help you stand out from the stack of applicants:

• Keep it short and sweet: There are always exceptions to the rule, but in general, for resumes and cover letters alike, don’t go over a page. (Check out these tips for cutting down your cover letter .)
• Never apologize for your missing experience: When you don’t meet all of the job requirements, it’s tempting to use lines like, “Despite my limited experience as a manager…” or “While I may not have direct experience in marketing…” But why apologize ? Instead of drawing attention to your weaknesses, emphasize the strengths and transferable skills you do have.
• Strike the right tone: You want to find a balance between being excessively formal in your writing—which can make you come off as stiff or insincere—and being too conversational. Let your personality shine through, for sure, but also keep in mind that a cover letter shouldn’t sound like a text to an old friend.
• Consider writing in the company’s “voice:” Cover letters are a great way to show that you understand the environment and culture of the company and industry. Spending some time reading over the company website or stalking their social media before you get started can be a great way to get in the right mindset—you’ll get a sense for the company’s tone, language, and culture, which are all things you’ll want to mirror—especially if writing skills are a core part of the job.
• Go easy on the enthusiasm: We can’t tell you how many cover letters we’ve seen from people who are “absolutely thrilled for the opportunity” or “very excitedly applying!” Yes, you want to show personality, creativity, and excitement. But downplay the adverbs a bit, and keep the level of enthusiasm for the opportunity genuine and believable.

The bottom line with cover letters is this: They matter, much more than the naysayers will have you believe. If you nail yours, you could easily go from the “maybe” pile straight to “Oh, hell yes.”

Cover letter FAQs (a.k.a., everything else you need to know about cover letters)

• Are cover letters still necessary?
• Do I have to write a cover letter if it’s optional?
• Can I skip the cover letter for a tech job?
• What does it mean to write a cover letter for a resume?
• How can I write a simple cover letter in 30 minutes?
• How can I show personality in my cover letter?
• What should I name my cover letter file?
• Is a letter of intent different from a cover letter?
• Is a letter of interest different from a cover letter?

Regina Borsellino , Jenny Foss , and Amanda Cardoso contributed writing, reporting, and/or advice to this article.

Cover Letter Guide: Meaning, Importance, Template, Examples

Learn everything about cover letter writing & its importance. Find the steps to writing a cover letter with formatting guidelines and examples.

Pansy Thakuria

Read more posts by this author.

What is a cover letter?

A cover letter is a written document that you send along with your resume or job application. It is used to introduce yourself, explain your qualifications, and express your interest in a job position. Its main goal is to persuade employers to consider you for the job and to highlight why you are a strong candidate.

Why is a cover letter important?

A cover letter is important for several reasons:

1. Introducing you

It introduces you to the employer and provides context for your application, helping them understand who you are and why you're interested in the job.

2. Personalizing your application

It allows you to tailor your application to the specific job and company, demonstrating that you've researched and are genuinely interested.

3. Showcasing skills

You can highlight your skills, qualifications, and experiences that make you a strong fit for the position, providing more detail than a resume alone.

4. Differentiating you

A well-written cover letter sets you apart from other applicants by showing your personality, enthusiasm, and professionalism.

5. Addressing gaps or concerns

If you have gaps in your employment history or other potential concerns, a cover letter gives you an opportunity to address them proactively.

How to write a cover letter? A Guide

Writing an effective cover letter involves several steps. Here's a guide with examples to help you craft a compelling cover letter:

Step 1: Research the Company and Job

Before you start writing, gather information about the company and the job you're applying for. Understand their values, culture, and the specific requirements of the position.

Step 2: Format Your Cover Letter

Use a professional format for your cover letter. Include your contact information, the date, the employer's contact information, a salutation, the body of the letter, and a closing.

[Your Name] [Your Address]

City, State ZIP Code Your Email Address Your Phone Number

[Employer's Name] Company Name Company Address City, State ZIP Code

[Salutation]

Step 3: Write a Strong Opening Paragraph

Begin your cover letter with a concise and engaging introduction. Mention the job you're applying for and briefly state why you're interested in it or how you heard about it.

I am writing to apply for the [Job Title] position at [Company Name], as advertised on [Job Board/Company Website]. With my background in [Relevant Skill/Experience], I am excited to contribute my expertise to your team.

Step 4: Highlight Your Qualifications

In the body of your cover letter, emphasize your qualifications, skills, and experiences that are relevant to the job. Provide specific examples that demonstrate your suitability for the position.

During my previous role as a [Previous Job Title] at [Previous Company], I [Achievement or Task]. This experience equipped me with strong [Relevant Skill] and a track record of [Result/Outcome], which I believe aligns well with the requirements of the [Job Title] position.

Step 5: Show Company Fit

Explain why you are a good fit for the company. Mention the company's values, mission, or recent achievements and explain how your values and skills align with theirs.

I am particularly drawn to [Company Name]'s commitment to [Company Value] and its innovative approach to [Industry/Field]. My passion for [Relevant Interest] closely mirrors your company's dedication to [Company Value].

Step 6: Address Any Concerns or Gaps

If you have any gaps in your resume or other concerns, address them briefly and positively. Explain how you've used that time for personal or professional growth.

While there was a gap in my employment due to [Reason for Gap], I used that time to [Explain Positive Activities or Learning]. This experience has further strengthened my [Relevant Skill] and my dedication to [Industry/Field].

Step 7: Express Enthusiasm and Closing

In your closing paragraph, reiterate your enthusiasm for the position and express your desire for an interview. Thank the employer for their time and consideration.

I am enthusiastic about the opportunity to contribute to [Company Name]'s success and would welcome the chance to discuss how my skills and experiences align with your needs in more detail. Thank you for considering my application, and I look forward to possibly interviewing with you.

Step 8: Sign Off Professionally

Use a professional sign-off, such as "Sincerely," followed by your name.

Sincerely, [Your Full Name]

Step 9: Proofread and Edit

Thoroughly proofread your cover letter for any grammatical or typographical errors. Ensure that it is well-organized and easy to read.

Step 10: Customize for Each Application

Tailor your cover letter for each job application by mentioning specific details from the job posting and aligning your qualifications accordingly.

Remember to keep your cover letter concise (usually one page) and focused on what makes you a strong candidate for the specific job and company you're applying to.

Cover letter templates

Cover letter template for a beginner.

[Employer's Name] [Company Name] [Company Address] [City, State ZIP Code]

Dear [Employer's Name],

I am writing to express my interest in the [Job Title] position at [Company Name]. As a recent graduate with a [Your Degree] degree from [Your University], I am eager to start my career and believe that [Company Name] is an ideal place for me to learn and grow.

While I may have limited professional experience, I have gained valuable skills in

• [Relevant Skill 1]
• [Relevant Skill 2]
• [Relevant Skill 3]

during my coursework and internships. I am highly motivated, a quick learner, and enthusiastic about contributing to your team.

I am impressed by [Company Name]'s reputation for [Company Strength/Value] and [Company Achievement]. Your commitment to [Company Value] resonates with me, and I am excited about the opportunity to be part of your organization.

I am eager to discuss how my skills and enthusiasm align with the requirements of the [Job Title] position. Thank you for considering my application. I look forward to the possibility of an interview to explore further how I can contribute to your team.

[Your Full Name]

Cover letter template for experienced professionals

Example of a cover letter

Here's a sample cover letter for a job application:

[email protected] (123) 456-7890

November 15, 2023

Ms. Jane Smith HR Manager XYZ Corporation 456 Elm Avenue New York, NY 10002

Dear Ms. Smith,

I am writing to express my strong interest in the Marketing Coordinator position at XYZ Corporation, as advertised on your company website. With a Bachelor's degree in Marketing and two years of experience in digital marketing at ABC Marketing Solutions, I am eager to apply my skills and enthusiasm to contribute to your dynamic team.

During my time at ABC Marketing Solutions, I achieved significant results in digital marketing, including:

• Managing social media accounts, resulting in a 20% increase in engagement.
• Executing successful email marketing campaigns, leading to a 15% growth in open rates.
• Analyzing web traffic data using Google Analytics to optimize online strategies.

I am proficient in using marketing tools such as Hootsuite and Mailchimp, and I have a track record of delivering measurable results.

I am particularly drawn to XYZ Corporation's innovative approach to marketing and your commitment to customer satisfaction. Your recent campaign for the launch of "Product X" greatly impressed me, and I am excited about the opportunity to be part of your creative marketing team.

Enclosed is my resume, which provides further details about my qualifications and achievements. I am eager to discuss how my skills align with the Marketing Coordinator role and how I can contribute to XYZ Corporation's continued success.

Thank you for considering my application. I look forward to the possibility of an interview to discuss my potential fit with your team and to learn more about the exciting work at XYZ Corporation.

Sincerely, John Doe

Cover letter for internship

A cover letter for an internship is your chance to connect with potential employers on a personal level. It introduces you, showcases your enthusiasm for the internship, and highlights your relevant skills and experiences.

An internship cover letter is like your opportunity to step into the spotlight and explain why you're not just any applicant but the right fit for the role.

Here’s an example of a cover letter for an internship application:

[Your Email Address] [Your Phone Number] [Date]

I am writing to express my strong interest in the Marketing Internship at ABC Marketing Solutions. Here's why I believe I'm a great fit:

• Recent marketing graduate with a Bachelor's degree from XYZ University.
• Solid foundation in market research, digital marketing, and brand management.
• Experience in developing and executing successful promotional campaigns as a member of the university's marketing club.
• Drawn to ABC Marketing Solutions' innovative marketing approach and commitment to excellence.
• Impressed by your recent campaign for [Company Campaign/Initiative].

Enclosed is my resume with further details. I look forward to discussing how I can contribute to your team. Please reach me at [Your Phone Number] or [Your Email Address].

Cover letter formatting guidelines

The following formatting guidelines will help ensure that your cover letter is professional, easy to read, and compatible with both human readers and ATS software.

• Use a simple and professional font like Arial, Calibri, or Verdana.
• Avoid fancy or decorative fonts.
• Stick to a 10 or 12 font size for readability, matching your resume font.
• Keep your cover letter single-spaced.
• Add a space between each section (contact info, salutation, opening, middle, closing).
• Avoid indenting paragraphs.
• Aim for a one-page cover letter with three paragraphs.
• Only add an extra middle paragraph if absolutely necessary.

Margins and Alignment

• Left-align your text.
• Use standard 1-inch margins on all sides.
• Avoid making margins smaller than ½" to maintain readability.

File Format

• Save your document as .doc or PDF for compatibility with applicant tracking systems (ATS).
• Rename your file to something specific, e.g., First Name-Last Name-Cover-Letter.doc.

Complimentary Close and Signature

Choose a friendly yet formal closing, such as:

• Respectfully

Avoid overly casual or affectionate closings.

Handwrite your signature and full name if providing a hard copy of your cover letter.

Key Takeaways

The art of crafting a compelling cover letter is essential for a successful job application. By understanding its purpose, following a structured approach, and customizing content, you can effectively showcase your qualifications and enthusiasm to potential employers.

Remember these 10 key points:

• Conciseness is Key : Keep it focused and clear, avoiding unnecessary details.
• Quantify Impact : Use numbers to showcase achievements and contributions.
• Avoid Repetition : Dive deeper into specific experiences; don't repeat your resume.
• Use Keywords : Incorporate relevant job description keywords for ATS.
• Show Genuine Interest : Demonstrate enthusiasm for the company and role.
• Thorough Proofreading : Eliminate typos and errors to enhance credibility.
• Follow Instructions : Adhere to specific job posting requirements.
• Utilize Networking : Mention mutual connections to strengthen your application.
• Customize Tone : Adjust tone based on the industry and company culture.
• Follow-up : Send a polite follow-up email to express continued interest if needed.

Frequently Asked Questions (FAQs)

How long should a cover letter be.

A good cover letter is half to one page in length, containing about 250 to 400 words divided into three to six paragraphs. This word count range balances providing enough information to engage readers and maintain their interest. It ensures you effectively convey your qualifications and enthusiasm for the job while respecting the employer's time and attention.

How do you address a cover letter?

Address a cover letter using a specific name, like " Dear Mr. Smith " or " Dear Ms. Doe. " If you're unsure of the recipient's name, you can use a generic salutation such as " Dear Hiring Manager " or " To Whom It May Concern ." Avoid overly casual or generic terms, and always strive for a professional and respectful tone in your cover letter salutation.

Who to address in a cover letter if unknown?

Address the cover letter as “ Dear Hiring Manager ” when a specific name is unavailable. It's a more favorable alternative to omitting a salutation altogether, as it demonstrates adherence to professional etiquette and respect for cultural norms.

How to start a cover letter?

Here are 7 ways to start a cover letter:

• Convey enthusiasm for the company.
• Highlight a mutual connection.
• Lead with an impressive accomplishment.
• Bring up something newsworthy.
• Express passion for what you do.
• Tell a creative story (if appropriate).
• Start with a belief statement that aligns with the organization's values and goals.

What to include in a cover letter?

Here’s the list of things you must include in your cover letter:

• Your and the recipient’s address
• Contact information
• Your qualifications
• Your skills and experience
• Why you’re interested in joining the company
• Closing statement

What is the purpose of a cover letter?

The purpose of a cover letter is to introduce yourself, highlight your qualifications, and express your interest in a job position. It aims to persuade employers to consider you for the job by showcasing your suitability and enthusiasm.

How to end a cover letter?

Show appreciation by expressing your thanks (Say ‘ Thank You ’) for the recipient's time and consideration, and conclude your cover letter with a professional closing salutation like:

• Kind regards
• With best regards
• Most sincerely
• Respectfully yours

This article has been written by Pansy Thakuria . She works as a Content Marketing Specialist at Vantage Lens . Her areas of interest include marketing, mental well-being, travel, and digital tech. When she’s not writing, she’s usually planning trips to remote locations and stalking animals on social media.

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How and Why to Write a Great Cover Letter

A cover letter is a one-page business letter that you submit when applying to a job, along with your resume. As a piece of persuasive writing, your cover letter will aim to convey to the employer why you’re a great candidate for the role.

What is the purpose of a cover letter?

Your cover letter complements your resume by making it easy for the employer to see how your experience and interest connect to the position. Your goal is to convince the employer to interview you.

With your cover letter, you’ll aim to:

• Highlight your qualifications:  You’ll show how your skills and experience relate to the employer’s needs for a specific position.
• Showcase your motivation: You’ll demonstrate your enthusiasm for the specific position and the organization.
• Reflect your voice and written communication skills: You’ll give the employer a sense of your personality and writing style.

When should I write a cover letter?

Not all jobs require cover letters. So, how do you decide whether to submit one?

Submit a Cover Letter when…

• The posting explicitly requests that you do so
• You’re applying to an opportunity at a mission-driven organization
• You think that doing so could provide important information to the employer that they wouldn’t get from your resume

Consider Submitting a Cover Letter when…

• It’s marked “optional” in an application, and you have the bandwidth to do so
• You have content that you can easily recycle or repurpose into a tailored cover letter

No Need to Submit a Cover Letter when…

• A posting specifically tells you not to submit one
• There’s no way to submit one in an application portal, and doing so would require a serious workaround

If you’re applying to several similar opportunities, creating a draft cover letter in advance, geared toward that type of opportunity, can be a helpful way to save time in your actual application process.

How do I write a cover letter?

Your cover letter should articulate your qualifications and motivation for the position. Read the job description closely and research the organization. As you craft your cover letter, use examples that demonstrate your relevant skills, knowledge, and interests. The cover letter should be concise, clear, and well-organized.

Before Writing

Research the employer.

Learn enough about the organization to articulate why you are a strong fit for that firm. 

• Review the firm’s website and LinkedIn page.
• Speak with current or previous employees.
• Read articles and social media for current news.

Analyze the job description

Look for skills, duties, and qualifications of the job so you can design your letter to match these as much as possible.

Reflect on your experience and motivation

Identify skills and personal qualities you have developed which will be useful in this role. Ask yourself:

• What attracts you about this role/company/industry?
• What have you have done in your work experiences, classes, internships, activities, projects, volunteer work, travel, etc., that is similar to the duties required of the job? 

Cover Letter Structure

As a business letter, the cover letter should include:

• Heading: Include your name and contact information in the same format as your resume
• Salutation: Address your letter to the specific individual who can hire you, if this is known. If the name is not included in the job description, address the letter to the Hiring Manager or title mentioned in the job description.
• Body Paragraphs:  Discuss your experiences, interests, and skills to show the employer how you can add value to their team. See the section below for more guidance.
• Signature Line: Include a closing and your name.

The cover letter should be one page, about three or four paragraphs, and single spaced. Use 10-12 point font and one inch margins. 

When applying online, upload your cover letter as a PDF file, unless another format is specified. When sending your resume and cover letter by email, you may write a short note or paste your cover letter in the body of your email (without the address header) and also attach the PDF file.

Cover Letter Content

Your cover letter should answer who, what, when, where and why you are applying for the opportunity. 

Introduction

State the position for which you are applying. If you have a referral or spoke with someone from the company, you can mention it in the introduction. Provide some basic information about yourself; this can include your class year and what you’re studying at Columbia. Briefly outline why you’re interested in the organization and what you bring in terms of relevant experience and skills. 

Body Paragraphs

These paragraphs will highlight your qualifications and strengths that are most relevant to the organization and position. Use the job posting and your research as clues to determine what the employer is seeking in a candidate. Have your resume beside you and reflect on what you want the employer to know about you. Are there experiences you want to expand upon that demonstrate your understanding of the role and ability to do the job requirements?

Structure the paragraphs based on relevance, not chronology. Lead with your most relevant skill or strongest experience.

Start each body paragraph with a clear topic sentence.  This can highlight a key skill set, a transferable experience, or a core area of knowledge you’ve built through your studies. Walk the reader through a project or experience, integrating the relevant skills you used and qualities you demonstrated. Provide details about your accomplishments and impact. Connect how these experiences have prepared you for this role and why you are motivated to do this job. There is no need to apologize if you feel you lack experience; focus on the accomplishments that you have.

Recap what you would bring to the organization and your interest in the position. Thank the employer for their consideration. Keep your tone positive and enthusiastic. 

Check out our example of how to structure your cover letter content . 

Editing Tips

Use our  Cover Letter Checklist to make sure your format and content is in line with best practices. 

• Ensure that the content reflects the requirements in the job description
• Keep the cover letter concise, at one page or less
• Correct any errors in grammar, sentence structure, and spelling
• Use the active voice
• Avoid beginning too many sentences with “I”

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What Is a Cover Letter?

Understanding cover letters, types of cover letters, how to write a cover letter, tips for writing a cover letter.

• Cover Letter FAQs

The Bottom Line

• Career Advice

What Is a Cover Letter? Types and How To Write One

A cover letter is a written document commonly submitted with a job application outlining the applicant's credentials and interest in the open position. Since a cover letter is often one of only two documents sent to a potential employer, a well- or poorly-written letter can impact whether the applicant is called for an interview .

Key Takeaways

• A cover letter is commonly submitted with a job application explaining the applicant's credentials and interest in the position.
• A good cover letter complements the resume and explains why the candidate is the ideal person for the job.
• Common cover letter mistakes can sink a job applicant.

Investopedia / Joules Garcia

Most job postings are done online and no longer require a physical application. Instead, applicants send companies a copy of their resume along with a cover letter either by email or with a hard copy through the mail. A resume offers a glimpse into the professional and academic experience of a potential employee. The cover letter, on the other hand, acts as an introduction written by the candidate to express their interest in the position and what makes them the best fit for the job.

A good cover letter complements a resume by expanding on items relevant to the job. In essence, it's a sales pitch that describes why the applicant is the best person for the position. Career experts advise job seekers to spend time customizing each cover letter for the particular position, rather than using a generic missive. Although this requires extra effort, it can be very helpful in allowing an applicant to stand out above the competition.

The cover letter provides information to the employer about who the candidate is as a professional and as a person. This includes their areas of interest, professional goals, knowledge, skills they've gained over the years, achievements, passions, and aspirations. The cover letter should be a one-page document that provides a clear and concise idea about why the candidate is the best person for the job . It should also highlight the cultural fit.

While there is no set template for a cover letter, the type of letter that you write will depend on the requirements of each individual company or employer. The information that is included in a cover letter will vary depending on the goals and purpose of your application.

• An application cover letter is the most familiar type of cover letter. This is generally written in response to a vacancy that is posted on a company's website or a job board. In addition to answering any specific questions posted in the job ad, it may also highlight any experience or skills that are suitable for the position.
• A referral cover letter is similar to an application letter, but it includes the name of a colleague or employee who recommended the applicant for the open position. A strong referral can help you stand out against other applicants.
• A prospecting cover letter , also known as a letter of interest, is written by a job seeker and addressed to a company where they would like to work. However, it is not aimed at a specific role or vacancy. Instead, this type of letter inquires about open positions in general and may highlight any special skills that make the writer suitable for the company.

When employers post a job ad that requires a cover letter, they may specify certain requirements for the cover letter to address. For example, they may require applicants to answer certain questions, or to respect a certain word limit. It is important to follow these requirements, as they reflect on the applicant's ability to understand and follow directions.

If the employer does not set any expectations, a typical cover letter should be about a page or less, and may include a formal greeting, contact information, and links to the applicant's portfolio or work. It should highlight any special skills, and explain why you would be a good fit for the position. This is your chance to impress the employer: Even if your resume does not have everything an employer wants, a well-written cover letter can make the applicant stand out from the crowd.

However, it is possible to include too much information. Most employers will simply glance at the majority of their cover letters, and a long-winded essay might end up at the bottom of the pile. A few short paragraphs explaining your skills, and why you chose that specific employer, should be enough to put your best foot forward.

Writing a cover letter doesn't have to be tedious—even though it may seem like it's a chore. Here are a few simple tips you may want to consider when composing your cover letter:

• Personalize your letter for each role. Never use a generic cover letter. This means you have to write a new one for each position. Be sure to include your strengths and skills, and explain why you’re the perfect candidate.
• Include contact information. If the posting doesn't include the hiring manager's name, call the company , or check its website. Including this person's name gives your letter a proper greeting and also shows you have initiative. And don't forget to add your contact information, too. This is important if your resume gets separated from your cover letter.
• Simplify your letter. Communicate clearly and concisely. Using complex words and sentences would most certainly fail to convey your intentions with the company and the person reading the letter probably won't bother with the rest of your application.
• Be specific when needed. Don't rehash your resume, so be sure to quantify your accomplishments. For instance, expand on your marketing experience in your cover letter by saying you brought in 200 additional clients each month and increased revenue to $10,000. This can set you apart from candidates with vague personal details.
• Proofread. After you’ve written the letter, go over it a few times to ensure there are no errors. Then ask someone else to do a once-over and recommend any changes you may need to make.

A simple, focused cover letter without any typos or grammatical errors will get you noticed by potential employers.

A perfect resume can often be sabotaged by a poorly thought-out cover letter or one that is laden with mistakes. Whether you include the letter as per required submission guidelines, or you simply want to emphasize your interest in the job, make sure you avoid making these blunders.

• Names matter. This includes the name of the hiring manager, the company, and yes, even yours. Make sure you have the right names and the correct spelling. And don't forget to change the names if you're using the same cover letter for multiple jobs.
• Restating your resume. Since the cover letter is used to identify your skills and explain how your previous experience is applicable to the desired position, don't restate the stuff on your resume. Remember, the cover letter should complement your resume, not just summarize it.
• Keep your letter tight. Recruiters often go through hundreds of applications and don't have time to read through a three-page missive. The absolute maximum length for a cover letter should be one page, with a few concise paragraphs.
• Omit unnecessary details. Stay on topic. There's no need to mention your graphic-design skills if you're applying for an accounting position. It's a good idea to leave out personal things like your IQ, recreational accomplishments, interests, and hobbies. That is unless they relate to the job or company.
• Avoid sounding arrogant. Ensure your cover letter does not make you appear arrogant . While the cover letter is about you and your accomplishments, find a way of saying "I'm the best" without actually saying it. Avoid overusing words like "I," "me," or "my."
• Remember that spelling counts. Typos and grammatical errors can show you didn't bother to proofread your own letter. And make sure to be consistent—don't convey a dash with "--" in one place and "—" in another.
• Design matters : with the proliferation of publishing, design trends, and software, candidates have become creative in making their cover letter stand out from a design perspective. Make sure your cover letter projects your personality in terms of design while remaining professional. That is personal signature and branding.

How Long Should a Cover Letter Be?

According to Indeed , a leading job-seeking site, a typical cover letter should be about three or four paragraphs long and highlight any special experience or achievements that make the applicant exceptionally well-suited to the position.

How Do You Start a Cover Letter?

A cover letter should start with a formal greeting, preferably addressed to the hiring manager. If you do not know who will be reading your cover letter, a generic "to whom it may concern" is an acceptable, albeit old-fashioned, way to address a cover letter. It is also acceptable to address the letter to a title, such as "Dear Hiring Manager," or "Dear Talent Acquisition Team."

What Should a Cover Letter Contain?

An effective cover letter should highlight the applicant's skills, experience, and any achievements that make them a good fit for their prospective employer. It is also a good chance to mention anything that is not included in the resume: For example, if an applicant is drawn to a certain employer because they love a certain product, the cover letter is a great place to mention it. Make sure your cover letter also includes your name and contact information.

In a competitive jobs market, an effective cover letter is one way to make a job application stand out. This is a chance for an applicant to demonstrate why they think they would be a good fit. However, a poorly-written or meandering cover letter can hurt an application more than it helps.

Harvard Extension School. " Resources and Cover Letters: An Extension School Resource ," Pages 3 and 5.

Harvard Extension School. " Resources and Cover Letters: An Extension School Resource ," Page 5.

Jobscan. " Cover Letter Formats ."

Indeed. " What Is a Cover Letter? "

Indeed. " How to Address a Cover Letter (With Examples). "

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