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Theoretical and Applied Economics (Mar 2024)
Two decades of research on affiliate marketing: a systematic literature review
- Santroop TANWAR,
- Prof. Praveen SAHU
Affiliations
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Rapid technological advancements have changed the way of communicating goods and services to customers. Businesses use different channels of advertising to promote their goods and services. Affiliate marketing has become the fastest-growing customer acquisition technique. Despite being a multi-billion-dollar industry, affiliate marketing has not seen considerable attention from the researcher’s point of view. Thus, this research introduces a systematic literature review on affiliate marketing and comprehensively analyses extant literature using different databases. The descriptive analysis infers the year in which the research has been published, the countries where the research has been performed, the research methodology used, and the journals where the literature has been published. The paper features the theories used by the previous researchers and classifies the literature into four major themes. Furthermore, the article also performs a citation analysis of the available literature to outline highly cited studies, authors, and journals using Google Scholar, Research Gate, and SCImago Journal Ranking. Keyword analysis has been imparted using bibliometrix R package to observe the different trends of research. This study enriches the current body of knowledge and concludes with an agenda for future research linked to the corresponding literature gaps.
- affiliate marketing
- affiliate risk
- consumer perspective
- systematic literature review
- affiliate marketing operations
- bibliometric
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- DOI: 10.1362/146934717X14909733966092
- Corpus ID: 67851114
Affiliate marketing: An overview and analysis of emerging literature
- Yogesh Kumar Dwivedi
- Published 2017
- The Marketing Review
Tables from this paper
43 Citations
Affiliate marketing in smes: the moderating effect of developmental culture, factors influencing the intention to use affiliate marketing: a conceptual analysis, prospects for the indian affiliate marketing industry: growth of affiliate programs and channels, exploring affiliate marketing's impact on customers' brand engagement and vulnerability in the online banking service sector, network and revenue analysis of an affiliate marketing program in the travel industry, the effect of affiliate programs and consumer behavior on profit margins: the mediating role of customer acquisition cost (cac) and customer loyalty, how digital marketing evolved over time: a bibliometric analysis on scopus database, setting the future of digital and social media marketing research: perspectives and research propositions, network and revenue of the clube hurb affiliate marketing program: a story of two tales, social media research in the context of emerging markets, 28 references, strategic affiliate marketing, affiliate marketing and its impact on e‐commerce.
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Showing 1 through 3 of 0 Related Papers
Impact of Affiliate Marketing on E-Buying Behavior of Millennial – A TAM Based Approach With Text Analysis
14 Pages Posted: 1 Jul 2020
Dr. Indrajit Ghosal
Poornima University, Jaipur; Amity University, Patna
Bikram Prasad
Seacom Skills University
Mukti Behera
State Bank Institute of Consumer Banking (SBICB)
Date Written: June 30, 2020
Owing to a subsequently high growth of digital technology penetration, firms are now directly targeting global customers and harnessing the benefits that the online channel offers to gain competitive advantage. In such case, Affiliate marketing has emerged as significant e-commerce strategies to increase sales mediated by incentive. The adoption of online shopping technology by millennial has been strengthened through affiliate marketing. The paper aims to evaluate the significant impact of affiliate marketing strategy on millennial attitude of shopping online .The implied findings have explored qualitatively the benefits of the affiliate marketing strategy and it’s association on the Perceived Ease of Use and Perceived Usefulness. This have further substantiated Attitude and behavior towards using online shopping. A conceptual has been validated through qualitative investigation and Text Analysis of the reliable sources. The extracted findings will help stakeholders, ecommerce organizations, entrepreneurs to boost their existing operations of online shopping portals by adopting Affiliate Marketing strategy.
Keywords: Affiliate Marketing, E-buying attitude of Millennial, TAM model, Perceived ease of use, Perceived usefulness, Behavioral intention, Text Analysis
Suggested Citation: Suggested Citation
Indrajit Ghosal (Contact Author)
Poornima university, jaipur ( email ).
Plot No. IS-2027-2031, Ramchandrapura P.O. Vidhani Jaipur, RI Jaiur 303905 India
Amity University, Patna ( email )
Rupaspur, Baily Road, Patna(Bihar), India Patna, 801503 India +91-9007478255 (Phone)
Seacom Skills University ( email )
Bolpur India
State Bank Institute of Consumer Banking (SBICB) ( email )
Hyderabad Telangana India
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This research paper investigated the moderating effect of technical support and internet self-efficacy on the adoption of e-government services.
Despite being a multi-billion-dollar industry, affiliate marketing has not seen considerable attention from the researcher’s point of view. Thus, this research introduces a systematic literature review on affiliate marketing and comprehensively analyses extant literature using different databases.
Research results show that Content marketing, Search Engine Marketing, Social marketing, Affiliate marketing and Display advertising have positive impact on brand awareness and purchase...
This study aims to determine and analyze the mediating effects of viral marketing and trust on the influence of content marketing and affiliate marketing on impulse buying.
This paper aims to review all existing studies on affiliate marketing (i.e., web-based affiliate marketing) to understand the overall development in this area of research. The search results on affiliate marketing and related terminologies found a total of seventeen studies on this topic.
The paper aims to evaluate the significant impact of affiliate marketing strategy on millennial attitude of shopping online .The implied findings have explored qualitatively the benefits of the affiliate marketing strategy and it’s association on the Perceived Ease of Use and Perceived Usefulness.