12 Easy Steps to Make a Presentation Creative (+ Examples)
Learn how to make a presentation creative without PowerPoint, and draw inspiration from creative presentation examples by industry and use case.
Dominika Krukowska
9 minute read
Short answer
How can I make a presentation more creative?
- Start with captivating cover videos
- Add chapters for smooth navigation
- Weave in personalization using dynamic variables
- Enhance storytelling with animations
- Highlight key points using subtle visual cues
- Engage with interactive elements
- Showcase ideas using vibrant images
- Sprinkle in video narrations
- Wrap up with a smart CTA
Boring presentations can damage your brand’s image
Boring presentations can feel like those endless meetings where one person monopolizes the conversation. You know, the ones where you’re zoning out, doodling on the side of your notes, just waiting for it to end so you could move on to something more engaging.
That's the disconnect your audience experiences when faced with a boring presentation.
What’s even worse is that when your presentation is dull, it doesn't just bore your audience—it subtly suggests that you or your brand might be, well, kind of boring too .
The good thing is that with the right tweaks and insights, every presentation holds the potential to be memorable.
In this post, we're diving deep into the heart of what makes a presentation creative. We'll explore the mistakes that lead to forgettable slides and the strategies to elevate your content.
By the end, you’ll have all it takes to transform your presentation from mundane to magnetic and have your audience engage with it from the first click to the last.
Let’s go!
What makes a presentation boring?
A boring presentation is a mix of repetitive designs and long chunks of text without a human touch. When slides come off as too generic or overly complex, or they swing between being too predictable or hard to grasp, they lose their spark.
Add in a lack of visuals, real stories, or interaction, and you've got a recipe for audience disinterest.
To truly engage, a presentation should blend interaction, emotion, and content that is relevant to the audience.
How to make a presentation creative step-by-step
Modern presentations are more than just slides—they're experiences. Gone are the days of static bullet points; today's audience craves engagement, interactivity, and a touch of the unexpected.
Let's explore how to make your presentation more creative step-by-step:
1) Add videos to break up text
Videos can set the tone, explain complex ideas, or simply entertain. By strategically placing them at key moments where you feel energy might dip, you make sure your audience remains engaged, and your message is reinforced.
Whether it's a real-life testimonial, a product demo, or a fun animation, videos can breathe life into abstract concepts, making them tangible and relatable.
And, there’s science behind it too: presentations with a video on the cover slide see 32% more engagement . But the magic of videos doesn't stop at the cover. Presentations sprinkled with videos throughout held people's attention 37% longer and even boosted the click-through rate on calls-to-action by 17%.
2) Create a non-linear flow
Who said presentations have to be a straight line? Let's mix it up! By linking slides, you're handing the remote to your audience. It's like those 'choose your own adventure' books from our childhood.
Group your slides into themes or create chapters and let them pick what they want to see next. It's a fun, interactive way to keep them on their toes and engaged.
3) Use personalization for creating tailored stories
You know those emails that greet you by name and make you feel all special? Imagine bringing that warmth to your presentations using dynamic variables.
By integrating with your CRM, you can fetch specific data about your audience and weave it into your slides. This simple trick can make your audience feel like the content was crafted specifically for them, creating a deeper connection.
If you’re making a presentation to showcase your product, you can even use dynamic variables to create a mock-up with your prospect’s name and logo design on it to make your deck stand out.
4) Use narrated design
Scrollytelling is where the magic of scrolling meets the art of storytelling. It's an interactive content experience that weaves text, images, videos, and animations into a captivating narrative.
Instead of static slides, scrollytelling guides readers through a story, allowing them to control the pace. It breaks down complex content into bite-sized chunks, enhancing engagement and retention.
Our founder, Itai Amoza, wanted everyone to enjoy this dynamic content experience. So, he joined forces with visualization expert Prof. Steven Franconeri to weave scrollytelling into Storydoc.
Thanks to their partnership, we have dedicated storytelling slides in Storydoc, like the narrator slide you can see below , designed to make content both clear and captivating for all.
5) Tell stories with videos
Videos have this unique power to turn complex ideas into simple, engaging stories. A video might break down a tricky process into fun, easy-to-follow narrative, or give us a peek into real-life examples or experiences.
It's all about making your content feel alive, relatable, and super easy to understand. Because, let's face it, everyone's a sucker for a good story.
Here's a great example of a storytelling video:
6) Use roadmap and timeline slides
Ever tried reading a long-winded description of a company's journey or a product's development process? Yawn, right?
Now, imagine swapping that snooze-fest with a vibrant roadmap or timeline. Instead of slogging through paragraphs, you get a fun, visual play-by-play.
Picture a colorful line showing a startup's journey from a garage brainstorm to its first big sale.
Or a playful timeline marking the stages of turning a wild idea into a bestselling product. It's like turning a history lesson into a comic strip—way more fun and a whole lot clearer!
You can see what it looks like below:
7) Direct attention using animations
Ever been to a theater where the spotlight focuses on the main act? That's what animations do for your presentation.
Whether it's a cheeky arrow pointing out a fun fact, a grand entrance animation for a new idea, or using grayed-out content to highlight a key point, animations are your stage directors.
They ensure your audience's eyes are exactly where you want them to be, soaking in all the important bits.
Here's a great example:
8) Add interactive calculators
Who said numbers have to be boring? With interactive calculators, you're turning math into a fun game . Let your audience punch in numbers and see real-time results.
Whether they're calculating potential savings, ROI, or just playing around, it's an engaging and creative way to make your points tangible. It's like turning your presentation into a hands-on workshop.
9) Use AI-generated images
Instead of sifting through countless stock photos, thanks to the magic of AI, you can have an image that's tailor-made for your slide in seconds.
Storydoc presentation maker lets you generate any image directly in your deck - just give the AI assistant a short description and you’re good to go.
What's great is that you always get an image that matches your topic to a tee. No more "that'll do" compromises. Plus, think of all the time you save when you don't have to hunt for the right picture or take it yourself.
Here's a short video showing how it works:
10) Pop into the presentation with video bubble narration
Imagine if, during a presentation, a mini version of you could pop up, share a quick tip, or clarify a point. That's video bubble narration in a nutshell.
It's like having a friendly guide accompanying your audience, ensuring they get the most out of your content. It adds a creative personal touch, making your presentation feel like a cozy chat between friends.
11) Use before-and-after to show transformation
There's something magical about witnessing a transformation. Just think about the buzz online when someone shares a 'before and after' of a design revamp, weight loss journey, or how they helped a client grow their business.
With a before-and-after slide , you're giving your audience that 'aha!' moment. Even if you can't see their reactions in real-time, you can bet they're sliding back and forth, captivated by the change.
Whether it's showcasing a product's impact, a website redesign, or a process improvement, it's a visual treat that makes your message more powerful.
Here's an example of a before-and-after slide:
12) Close with a smart CTA
The grand finale of your presentation deserves a touch of flair. Instead of a simple 'Thank you' slide, imagine ending with an interactive live chat prompt or a calendar invite for a follow-up. It's like the encore at the end of a concert, giving your audience a chance to engage further.
These smart CTAs aren't just functional; they're creative extensions of your narrative. By integrating them, you're not just concluding your presentation; you're opening doors to new conversations and possibilities.
Here's a great example of a smart CTA:
3 presentation opening ideas
Kicking off a presentation with a bang can set the tone for everything that follows. Here are 3 captivating ways to grab your audience's attention right from the get-go:
Dive into a story: Begin with a personal anecdote or a relatable tale. It's like inviting your audience around a campfire, setting the stage for a memorable narrative.
Pose a thought-provoking question: Challenge your viewers with a question that gets their gears turning. It's an instant engagement booster, making them active participants.
Share a startling statistic: Drop a number that makes jaws drop. When you hit them with a fact that's hard to ignore, you've got their undivided attention.
Want more insights on crafting the perfect presentation opener? Check out our article on how to start a presentation people read to the end .
3 presentation closing ideas
Wrapping up a presentation is just as crucial as the opening. It's your final chance to leave a lasting impression. Here are 3 best ways to ensure your audience walks away inspired:
Circle back to the start: Revisit your opening story or statement, bringing your narrative full circle. It's a neat way to tie everything together and reinforce your key message.
End with a Call-to-Action: End with a captivating personal video message or a lively animation. It's a unique way to engage, surprise, and guide your audience on what's next.
Share an inspiring quote: Leave them with words that resonate. A powerful quote can sum up your message and linger in their minds long after.
Here's an example of a presentation with a personal video message at the end:
Hungry for more tips on crafting the perfect presentation finale? Read our blog post on how to end a presentation and get people to act .
Best tools for making creative presentations
Crafting creative presentations is an art, and like any artist, you need the right tools to bring your vision to life. Here's a curated list of platforms that are pushing the envelope in presentation design:
Storydoc : Beyond traditional slides, Storydoc offers interactive web stories. It's not just about displaying content; it's about creating experiences. With dynamic visuals and interactive elements, your audience is in for a treat.
Pitch : Collaboration is Pitch's forte. Designed for teams, it offers real-time editing, customizable templates, and a sleek interface. It's where ideas transform into visually stunning stories.
Genially : From animated presentations to responsive infographics, Genially provides tools that make your content come alive on the screen.
Beautiful.ai : Automated design assistance is its claim to fame. Feed in your content, and watch as the tool intuitively crafts slides that are both coherent and captivating.
Canva : A versatile design platform, Canva boasts a variety of templates for presentations, graphics, and more. Its drag-and-drop interface ensures even design novices feel like pros.
Visme : Tailored for visual storytelling, Visme offers a rich library of assets. Think dynamic charts, data widgets, and a suite of animations that turn your data into visual narratives.
Creative presentation templates
Ever felt the weight of the cursor blinking on an empty slide, almost taunting you to come up with something creative?
It's like being handed a stage with an eager audience, but the script is yet to be written. That initial step can be the hardest, but what if you had a little nudge in the right direction?
Creative presentation templates can help you shape your story in a way that stands out in a sea of monotony. Think of them as the paint-by-numbers kits, where the structure is set, but the colors and flair? That's all you.
Grab one and see for yourself.
Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.
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Author, speaker, coach, 10 easy ways to make any powerpoint presentation awesome.
Updated to Speaking on May 3, 2023.
This post was updated in 2023.
It was 20 minutes before lunch, my client was frantically looking at the clock, and the audience was squirming. We had suffered through endless forgettable PowerPoint slides and were all hoping for a merciful end. That’s when the presenter announced, “I see I’m running out of time, so I’ll just hurry through my last 30 slides.”
We’ve all suffered through slide shows with long lists of unreadable bullets, unnecessary YouTube clips, and overuse of graphics. Instead of holding our attention and making their point even stronger, each slide distracts the audience with more content they don’t need. Bad slides are agnostic. You can use PowerPoint, Keynote, Prezi, Google Slides, or hold up a piece of paper – it’s all a distraction if you don’t do it well.
Done well, a thoughtfully prepared slide deck can be the perfect slide dish for your full meal presentation. Done poorly and your audience will feel like they made one too many trips to the buffet table. This post will help you do it well.
For the first years of my speaking career, I presented with 35mm slides. You know, the photographs framed by cardboard that got jammed in the projector? That was me – hauling out the projector, clicking in the carousel, and praying that tonight it would all work. I soon learned that the more slides I showed the less the audience listened to me. So I cut back on the slides. I also noticed that when I switched to a black screen (see #9) the audience turned all their attention to me. So I practiced fading to black whenever I told a story or had an important point to make.
How I started
When I switched to PowerPoint I suddenly had a candy shop full of treats to sweeten my presentations with. And I started making all the same mistakes again: too many slides, too much content on each slide, and too distracting. After every presentation I always do a quick debrief – what worked, what needs to change? And slowly I developed a checklist for slide presentations.
I have shared with checklist with hundreds of speakers to help put the spotlight on them. Some were designing a new speech, some were preparing for a webinar and others needed slides to back up a video presentation. In every case, this checklist made their presentation better. They sold more products, got more referrals, and, in most cases, spent a lot less time working on their slide deck.
If you’ve ever struggled to create interesting slides or worry your slides are too wordy or you have too many of them, this will help.
Here are my 10 easy ways to make any PowerPoint presentation awesome.
1. Build your slides last
This might be the most important rule on the list. Don’t build your slide deck until you build your presentation.
You could be tempted to start monkeying with slides early in your speech writing process – after all, it’s a fun way to procrastinate from all that hard thinking – don’t. Building your slide deck before you build your presentation is like building a road before you know where it’s going.
Your slides are there to ADD to a well-designed speech, not to replace it.
2. Don’t try to replace you
People come to hear you. If you are launching your service on a webinar, they want to know how this solution has helped you and whether is it right for them. If you are delivering a keynote speech or workshop, they want a glimpse into your solutions that can help move them forward in their work or in life.
Fancy transitions, superfluous video clips, and endless bullet points will get your audience’s attention, but take their attention off of you. Every time you hit the clicker the audience leaves you and goes to the screen.
Your goal for every presentation is to deliver the goods, not the slides.
3. Use a consistent theme
We are easily distracted and confused. That’s why brands always anchor advertising on their unique colors, fonts, slogan, or a jingle. They know that consistency in their brand theme builds recognition and puts more attention on the message. You should do that with your slides.
Start with a simple, white background and san serif fonts.
A consistent, simple theme helps your audience focus on the content of each slide. Watch TED talks that have gone viral to see how simple a slide theme can be, like the ones by Dan Pink The puzzle of motivation (30M views), and Shawn Achor The happy secret to better work (25M views).
4. More images, less text
Want to quickly reenergize a tired slide deck? Make your images larger ( in this post I share where to get free images ) and reduce the text size. Remember, the theme in this post is that you are the presentation, not your slides.
Your brain can process images 60,000 times faster than text. When you use images (and less text) you allow your audience to process the image without distracting them away from your powerful story, or making a critical point. Like subtle mood music in the background of a dramatic movie scene, images can augment and enhance what you are saying without stealing the show.
5. One story per slide
When I started using PowerPoint I would have 60 to 80 slides for a 60-minute speech. It was a lot of work to prepare each deck and when I was deep into the speech I would sometimes forget where I was and have to jump forward a couple of slides.
Then it became 30-35 slides and I could breathe easier, knowing that fewer clicks meant less to worry about. As my confidence grew it became 10-12 slides and each slide became a key part of storytelling or point-making—they had to earn their place.
I might use a slide as a backdrop to a story or for a short list that supports a lesson I’m delivering. Either way, it’s always on ‘story’ per slide. If I don’t need a slide, I fade to black (#9).
But, I always stick to one story per slide.
6. Reveal one bullet at a time
This is an easy one – reveal one bullet at a time. The function of bullets is to reinforce (not replace) what you are delivering. That’s why they need to be short (see the 2/4/8 rule, below). A good bullet point is complete on it’s own, but much better when combined with a live presentation of it. Here’s an example from a list of (very wordy) time management strategies:
- Infrequent visits to your Inbox give you more time for deep work
- time blocking allows you to protect time for important work
- the Pomodoro technique can help you focus with fewer distractions
A better list – like one you might use on a PowerPoint slide – would be:
- visit your Inbox less often
- block time for important work
- the Pomodoro technique helps you focus
To reveal one bullet at a time in PowerPoint, right-click on your text box, select Custom Animation > Add Entrance Effect and then choose the effect you want. In Keynote, click Animate > Build in and choose the effect you want.
7. Leave the fireworks to Disney
It’s great that you know how to turn text into flames and make images spin with the click of your mouse – but leave those fireworks to Disney. Your job is to make your content the star of the show. Every time you haul the audience’s attention away to some animation you lose a truckload of opportunity to help them.
Your slides can still be amazing and helpful, but that should always be secondary to your primary purpose of helping people. Simple transitions, clean, san serif fonts, and large, attractive graphics trump PowerPoint tricks, every time.
8. The 2/4/8 rule
When I am advising other speakers I often don’t know their topic—certainly not as well as they do. So I rely on certain rules I have developed over many years. For slide decks, I use my 2/4/8 rule. Here’s how it goes…
- about every 2 minutes I have a new slide (that’s 30 slides for a 60-minute speech),
- no more than 4 bullets per slide, and
- no more than 8 words per bullet.
Just like any recipe, you can mess with the ingredient a bit. If your content is more technical, you might need more slides. Sometimes I need 5 or 6 bullets. I use the 2/4/8 rule to remind me that slides are there to support what I have to say, not replace me.
9. Fade to black
The last time I was shopping for a car, I noticed the salesperson had a clever technique. While he asked how I liked the car and if I had any questions, he kept his sales offer face-down on the table. Because there were no other distractions, he had my full attention. And when it was time to reveal his offer, it was much more dramatic (so was the price!) Use the same technique with your slides.
When you fade to black you regain your audience’s attention. For example, after I present a solution, I’ll fade to black while I expound on how to apply that solution in my audience’s work/life. When I’m finished, I turn black off and go to the next point. Or if I’m halfway through a story I’ll fade to back before the punchline so I know I have everyone’s attention.
It’s no different than a close-up scene in a movie—the director wants you to focus only on the speaker. Note that if you are shopping for a slide remote, be sure that yours has the black screen feature.
10. When in doubt, delete
This might be the most advice I can leave you with. When in doubt, delete it.
There is a weird attraction to more. Authors add more pages thinking it makes the book more valuable. Sales people who talk too much miss the opportunity to ask for the sale. And presenters add more slides thinking it will make them look better. Wrong.
When you are doing the final edits on your slide deck, the ultimate question you should be asking about each slide is, “Will it make my speech better?” If not, dump it.
Remember, nobody will miss what isn’t there. Also fewer slides allows you more time for side stories, spontaneous thoughts or even time for Q&A.
Remember this…
I’ve said it numerous times in this post, but it’s worth repeating. You are the show, not your slides. More slides means more time your audience is not paying attention to you. Fewer (and better) slides means you have more time to build rapport, share memorable stories, explain your solutions and motivate your audience to action. You are there for a reason. Now go and deliver.
One last thing. Spend the $80 and pack a remote (with spare batteries.) Nothing’s worse than watching a speaker repeatedly lean over, hunt for the right key, and then peck away to advance the slides.
If you enjoyed this article, here is more about presentation skills:
How the experts create world-class PowerPoint Slides (and you can too) PowerPoint Primer – the only 3 slides you’ll ever need How to add video to PowerPoint and Keynote like a pro
Slide by Nathan Anderson on Unsplash
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Microsoft PowerPoint, Google Slides, and other slide presentations have become an absolutely essential part of any presentation.
They’re easy to use, offer a great way to combine images, video, and text, and require almost no training.
So, why are so many presentations so boring?
All the elements are there for creating effective, eye-catching, and engaging presentations, but so often we’re forced to sit through slide after slide of overcrowded, hard-to-read text and fuzzy (or non-existent) images.
In this guide, we’ll show you how to make your presentations dazzle with just a few easy tips.
Your slide deck has the power to add to or take away from the overall effectiveness of your presentation. Learning how to make a presentation more interesting requires skillful collaboration between the strength of your content and knowing how to make your slides look good.
So, before you open PowerPoint, let’s go through some basics.
Less is more
Less is more with slide content.
Your slides should not be stuffed with content, especially text-heavy content. Incorporating bullet points helps your audience follow your message without getting distracted by trying to read the slide.
Use engaging slide designs
You don’t have to start from scratch with every presentation! Chances are, you are not a graphic designer so why not use the templates that have been created by professionals ?
Using presentation templates can help you make PowerPoint slides, Google slides, or slides for other platforms as well without spending too much time trying to create a professional look.
You can easily find templates online through Slidesgo and Slidescarnival for Google Slides and for PowerPoint. Each of these platforms offers themes within their software as well.
All you’ll need to do is make minor adjustements to the design!
Be on-brand
Using consistent branding is an easy way to build familiarity and trust with your audience. If you have an established brand in place be sure to use it when building your slides.
The colors and fonts used in your design should always adhere to your brand standards without deviation.
If you don’t have a brand guide to work from, select a specific color palette, using color theory to ensure the message of your presentation is not counteracted by your color choices.
Stick with just a few colors, and go the same route with fonts. Only choose a few to use, and avoid overly scripted options as they are difficult to read on screen.
Use visual aids
Visuals make a huge difference in your presentations. But there are a few rules to follow.
Stick with high-quality images. Adding images to your slides that are blurry, pixelated, or otherwise low in quality is an easy way to quickly disengage with your audience.
If you don’t have access to high-quality branded photos, use sites like Unsplash and Shutterstock .
Plus, adding screenshots can make your presentation more interesting than stock photos.
Annotate and edit screenshots with Snagit
Professional mark-up tools and powerful features make it easy to create helpful images.
Share data analytics or upcoming project plans by taking a simple screenshot. Screenshots are the perfect addition to your presentations.
Third-party tools like Snagit are made just for that. You can add callouts , arrows , and other tools that draw your audience’s attention .
For a more fun visual, use GIFs to highlight some key points.
GIFs are a great middle-ground option between static images and videos. They can be used effectively to drive home a specific point or to highlight a specific piece of data.
Visuals always help with memorability and GIFs usually include a touch of humor and personality – both qualities that help information stick.
You can make your own GIFs using Snagit so that they are perfectly catered to your presentation.
We live in a video world. Embedding videos directly into your slides can play a role in creating an interesting presentation.
Videos can be an easy way to show a tutorial or demonstrate a process. Whatever your presentation is about, there are videos you can make or outsource that will support your point.
However, using too many videos can take away the impact your own content has. Try to stick to three or fewer videos in one presentation.
According to Forbes , thirty to sixty seconds is ideal for a presentation video.
You want your visual aids to support your presentation, not take over it. The focus of your presentation should still be you and the value you are bringing to your audience!
Video messages > meetings
Record your screen and camera with Snagit for quick updates and feedback.
For your presentation to shine, you need to combine storytelling, authenticity, and visual aids.
Basically, it’s all about what you say and how you say it.
Tell a story
Often times when we think about how to make an effective presentation, we focus on the visuals. We add animations and transitions, hoping that will keep our audience engaged.
If most of your attention and time is spent on design, you are missing out on a key element that is crucial for making presentations interesting – the story.
The best presentations draw in their viewers with a relatable narrative, but the narrative also helps the presentation to gain memorability as well.
You should be spending a large portion of your preparation time crafting your content – the actual information you will be sharing and how you will be sharing it. It doesn’t matter how good your slide designs are if they aren’t supporting compelling content.
You don’t have to weave an epic tale for your presentation, but if you are looking to make your presentation interesting you need to incorporate some storytelling aspects, like personal connection and impact.
To achieve your purpose, you’ll need an outline. That way, your purpose is kept at the center of your presentation and you follow a familiar structure. You need to make sure that you have a clear beginning, middle, and end. Just like a regular story!
Presentations that are interesting from beginning to end take the audience on a journey. Steer away from reciting facts and from long tangents. Find a middle ground that’s personable and informative!
To create an interesting presentation, be sure you structure your content in a way that makes it easy to tell the story and provide your audience with a journey that is relevant and memorable.
Be authentic and engaging
A key point that often gets forgotten when preparing presentations? YOU are the presentation.
Leslie Chamberlain , Senior Director, Customer Education explains on The Visual Lounge Podcast :
“What it comes down to. Whenever you’re doing any kind of presentation, whether you’re doing it on a video, whether you’re doing it in front of folks in person, it comes down to your audience is building the relationship with you. Your slides, your images are not the presentation. You are the presentation. So as you go forward to present, be true to yourself, speak from your heart, and enjoy every minute of it.”
Lean into the parts of your personality that best serve the presentation’s purpose. Tell personal stories, speak in the same manner you normally do, and be open. Public speaking is always a little daunting, but with confidence, you can achieve anything!
Your body language should be easygoing, so try to use natural hand gestures and smile. Make sure to maintain eye contact with audience members. It will create a bond between you and them, which will increase their confidence in you.
Your energy is contagious. To make your presentation more interesting, you’ve got to bring the right energy.
High-energy presenters get more engagement from their audiences while coming in with low energy is a surefire way to destroy any hope of engagement, regardless of how good a story you have crafted with your presentation’s content.
Memorize your content rather than relying on reading your slides, and be sure to use different speeds and volumes throughout the presentation to make it more interesting, draw attention to specific points, and present authentically.
And don’t forget to use organic visuals in your presentation to support your purpose and drive home the information you’re sharing.
Create a Video to Share Your Slides After Your Presentation
To wrap it up, you can make a video of your presentation. That way, you’ll be able to use it again in the future without going through the hassle of presenting over and over.
To do so, you can simply video record your screen and your camera. With Snagit, you can do so easily and use some fun tools like Screen Draw to direct attention to certain parts of your slides.
Record your screen with Snagit
Snagit makes it easy to share quick updates and how-to’s by capturing exactly what’s happening on your screen.
Once you’re done recording and making simple edits, send the video as a link through Screencast. Hit the Share Link button to create a unique link to your video. Then, send it out to anyone who might’ve missed your presentation!
This is also a great way to get feedback on your presentation before it happens. Record a mock-up presentation using Snagit, and send it to your team for honest, constructive criticism. That way, your presentation will be so much better when the day comes!
Additional Resources
Job aids explained: definition, how-to, examples, and templates, what is talent acquisition a guide to attracting top talent, a complete guide to a successful software implementation plan.
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14 effective presentation tips to impress your audience
Get your team on prezi – watch this on demand video.
Anete Ezera July 15, 2022
An effective presentation can communicate key ideas and opinions, save time, and contribute to your overall success as a business, but good presentation skills don’t come naturally to everyone. In this blog post, you’ll find 14 effective presentation tips you can implement in your next presentation to make it a success.
Whether you’re preparing for an important presentation at work or school, or you’re looking for ways to generally improve your presentation skills, you’ll find these presentation tips useful. We’ve gathered a list to help you impress your audience from the get-go. You’ll find tips for creating and presenting your slides, talking in front of an audience, and other effective presentation techniques to help you stand out.
Most common presentation mistakes
Before we list our top effective presentation tips, let’s explore the most common presentation mistakes. If you’ve made one or more mistakes in this list, you’re not alone. Most people have made at least one mistake. However, what’s important is to be aware of these errors and try avoiding them next time.
#1 A poor start
One of the most common mistakes people make is undermining the importance of the first few minutes or seconds of their presentation.
Let’s say you’ve practiced your key talking points meticulously and gone over your slides a million times, but when you’re in the spotlight and need to say your first line, do you know exactly what to say to wow the audience?
The start of your presentation is crucial. Not only because how you start sets the tone for the rest of your presentation, but also because people generally require around 8 seconds to decide whether they find the subject interesting enough to keep listening. Starting your presentation with a captivating intro is even more important than you think. To ensure you start off right, read our guide on how to start your presentation .
#2 Lack of preparation
Yes, even though it’s clear that you should prepare before giving a presentation, it’s still a common mistake amongst presenters. Preparing content and talking points is an obvious start, but there are other steps that you might be overlooking.
Before you even join a meeting or walk into a room where you’re going to present, consider the technical requirements and get familiar with the equipment. If you’re presenting online, make sure to test-run your presentation and the visual aids you’re going to use. The last thing you want is a broken video link, poor audio, or a weak connection when you’re presenting.
Also, consider the questions your audience might want to ask you about the topic. Think about how you’d answer those questions, or do even further research to really impress the audience with your answers.
Explore other ways to prepare for a presentation to feel even more confident when presenting.
#3 Losing track of time
It’s great to feel passionate about your topic. However, you’ll have to consider your audience’s level of interest and knowledge. Some details might seem fascinating to you, and you’d like to talk about them for hours, but for your audience, too much information will drain their energy and lose their attention.
Therefore, make sure to keep track of time. Also, consider your audience’s interests. A concise presentation is always better than a long one with a ton of information. Plus, you’ll have a higher chance of keeping your audience’s attention throughout the presentation.
Effective presentation tips
Now that we’ve looked at some of the most common presentation mistakes – let’s dive into effective presentation tips that’ll help you excel in future presentations.
#1 Tell a story
Stories connect, inspire, and empower people. Telling a story can entice action, help understand an idea, and make people feel connected to the storyteller. It’s also one of the most effective presentation tips. A study by organizational psychologist Peg Neuhauser found that a well-told story is easier to remember than facts, which makes it a highly effective learning technique.
With that in mind, telling a story when you’re presenting can engage your audience and make it a more memorable experience. You can either share a personal story or a historical event, just make sure to have a clear connection between the story and the topic you’re presenting.
#2 Work on your body language
Body language can make a huge difference in how your presentation is perceived. It’s one of the presentation tips you definitely shouldn’t overlook.
Body language says a lot about a person’s confidence level, emotions, state of mind, and even credibility. For the audience, it’s a way to understand what the person is saying and how interested they are in the topic.
Therefore, work on your body language to better convey the message you’re trying to communicate. Practice in front of a mirror before your presentation and be conscious of your hand gestures and facial expressions.
#3 Understand your audience
Before crafting your presentation, you must know who you’re speaking to. Understanding the interests, demographics, professional background, and other valuable information of your audience is crucial in making your speech successful.
If you’re speaking at an event, contact the organizers to get more information about other speakers and the audience. If you’re presenting at work, you may already know your audience fairly well. Use this information to your advantage and create content you know they’ll resonate with.
#4 Use high-quality visuals
What’s one of the most effective presentation techniques? Use of visuals. They play a crucial role in your presentation. However, only high-quality visuals will make a good impression and effectively communicate your message. Use high-quality visuals like images, videos, graphs, maps, and others to really land your point.
Using visuals is a great way to convey your ideas as they’re easier to process than text. If you’re not sure where to find great visuals, check out our blog post on presentation visuals for five free resources.
P.S. the Prezi library holds a variety of images, videos, GIFs, stickers, and other visuals, including different charts and maps to spice up your presentation. It’s all available in your dashboard .
#5 Use data visualizations
Do you want to showcase statistics or other datasets in your presentation? Use data visualizations to make your data stand out and impress your audience.
There’s nothing more boring than a bunch of data presented in a flat way. If you want to tell a story with your data, use interactive infographics or slides enriched with eye-catching visuals. Showcasing data will make your ideas appear more trustworthy and credible.
Prezi Design offers a range of templates to choose from. You can start creating data visualizations from scratch or choose a template and edit the data there.
#6 Make it engaging with interactive elements
It’s not easy to deliver an engaging presentation. People can easily get distracted or try to multitask, especially in the virtual environment. Sometimes, it’s difficult to focus on the speaker and the written text. Other times, the content just isn’t impressive enough to hold the audience’s attention. But it doesn’t have to be this way.
You can make your presentation more engaging for everyone by including interactive content like graphs and charts. With interactive data visualizations, you’ll make the data discovery process more engaging and exciting for your audience.
Your audience will be able to hover over data points and click on certain icons or datasets to discover information on their own. Interactive visualizations will make the presentation more memorable and impressive.
As you can see in the example below, you can discover different data by engaging with the infographic.
#7 Stay consistent with fonts and color styles
You want your presentation to look visually appealing and highlight essential information. To make that happen, stay consistent with font styles and color schemes throughout your presentation.
Use one or two fonts max to make the text easy to read and understand. Also, use a carefully selected color scheme that’s not too distracting. If you’re using Prezi Design, you can easily copy and paste styles by right-clicking on your data visualizations and selecting “copy styles.” This makes it easier to stay consistent and saves time when picking matching colors.
#8 Structure your presentation properly
Before creating your presentation, think about its structure. What’s the main idea you want to convey? Use that as your starting point, and only include information that adds value to the narrative.
Plan out the first topics carefully to properly introduce your argument. Add the essential information in the middle part of your presentation. Lastly, close your presentation with a summary of the main points and leave your audience with an afterthought. Also, plan when you’re taking questions and for how long.
For more insight, watch this tutorial on how to structure your presentation:
#9 Practice your public speaking skills
Public speaking may not be your forte, but you can get better with practice. Don’t decline a great opportunity to share your ideas with a larger audience just because you feel nervous speaking in front of a group of people.
One of the best ways to improve your public speaking skills is to practice in front of your family or friends – people you feel comfortable with. Also, focus on the topic you’re presenting and get excited about the idea you want to convey. This way you’ll appear more confident and feel less nervous about public speaking.
Explore other public speaking tips from Jessica Chen, the founder, and CEO of Soulcast Media:
#10 Show your slides next to you on-screen
If you’re presenting on Zoom or in a virtual meeting , think twice before you share your screen. The days of hiding behind slides are over. People want to see and connect with other people, not sit through another run-of-the-mill screen share. To do that, use Prezi Video to showcase all your content right next to you in your video feed.
As a result, your presentation will look more engaging than a traditional virtual presentation . Also, your audience will have the chance to read your body language and follow along with what you’re saying even better.
If you already have your slides prepared, don’t worry – you can easily integrate them into Prezi.
See Prezi Video in action and check out our video templates to get started.
#11 Calm down before presenting
Being in front of an audience can feel nerve-racking. However, there are ways to calm down before presenting that will make you feel more centered and confident. The last thing you want is all your hard work to go to waste just because of stress.
Try breathing exercises or a five-minute guided meditation before presenting. The trick is to remove all distractions and focus on the present moment so you’re not overthinking right before starting your presentation. Also, be fully prepared and know exactly what to say and when which will help you feel more collected. If you want to discover other ways to feel and look more confident, read how not to be nervous before a presentation .
#12 Use transitions and animations
Add movement to your slides with transitions and animations. You’ll make your presentation more visually appealing and engaging. However, be careful not to overwhelm your audience with your choice of transitions and animations.
Choose a transition that matches your presentation visually and use it throughout your presentation. Consider what animations will be relevant to your audience and select a few to add to your slides. Don’t overdo it. Keep the focus on the message you’re trying to convey, and use animations to only support that message.
#13 Be enthusiastic
When you’re in a room with a positive and enthusiastic person, you can’t help but feel uplifted as well. High-energy people have this effect on others. Most importantly, a lot of people tend to mimic people’s behavior and mirror their energy when they feel a connection or relate to them. That’s called the chameleon effect .
When you’re presenting, you want your audience to feel curious about what you’re presenting. You may also want to leave your audience feeling uplifted, interested to know more, or inspired. To have that effect on others, try to convey those emotions when presenting. Practice your speech, slow down your narration at times, or take a pause after you’ve delivered a statement, and use different presentation techniques to present your project and really drive your points home.
#14 End your presentation in a memorable way
The first few minutes of your presentation are crucial for captivating your audience’s attention. However, don’t underestimate the importance of ending your presentation as powerfully as you started it.
The way you end your presentation will play a crucial part in how your audience will remember it. You want to make a memorable impression by closing your presentation with a summarizing statement, a rhetorical question, a call to action, or another impactful way. Discover 10 ways you can end your presentation in our guide.
There are a lot of factors to consider when creating and delivering a presentation. You want your slides to look professional and visually appealing while conveying your main points. You also want to look and sound confident even if you’re nervous about public speaking. Whatever your concerns may be, remember that preparation is essential. Practice and dedication are the keys to giving a successful presentation . Make sure to follow these effective presentation tips to excel in your future presentations. If you’re interested in creating a captivating presentation with Prezi, contact us to learn more or try it for free .
Elevating presentations with Prezi AI
Embrace the innovation of Prezi to bring your presentations to life. With its unique platform, Prezi AI offers more than just visually appealing templates; it provides an immersive narrative experience, engaging your audience with a story-driven approach. By integrating Prezi AI , our platform’s capabilities are further enhanced, offering intelligent design suggestions and optimizing content layouts to ensure your presentations are not only beautiful but impactful. This integration is a perfect example of effective presentation techniques in action, using technology to create a more engaging presentation.
Interactive elements: transforming passive listening into active engagement
Prezi revolutionizes the way information is presented by incorporating interactive elements that invite audience participation. With Prezi AI, these features become even more accessible, suggesting ways to make your presentation more engaging through clickable areas, zoomable images, and dynamic visualizations. This level of interaction encourages exploration, making your message more memorable and transforming a standard presentation into an effective presentation.
Adding a personal touch in digital presentation with video
Prezi Video stands out by seamlessly integrating your content alongside your video feed, bridging the gap between traditional presentations and personal engagement. This feature is crucial for those looking to follow presentation tips that emphasize the importance of connecting with your audience on a more personal level. Prezi AI enhances this experience, ensuring your content is displayed in the most effective way possible, making your virtual presentations feel as though you’re directly conversing with your audience.
Mastering presentation artistry with Prezi
The journey to becoming a skilled presenter involves continuously refining your approach and embracing tools that elevate your ability to communicate effectively. Prezi, enriched with Prezi AI, is one such tool that transforms ordinary presentations into captivating experiences. By leveraging these advanced features, you can deliver presentations that are successful, memorable, and truly unforgettable, embodying the essence of tips for presentation mastery.
Whether you’re an experienced speaker or preparing for your first presentation, Prezi equips you with the tools to succeed. Engage your audience, tell compelling stories, and deliver your message with confidence and creativity. Following effective presentation tips and exploring how Prezi AI can transform your next presentation is a step towards mastering the art of impactful communication. Delve into the features and begin your journey to presentation mastery today.
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