product research job description

How to Be Product Researcher - Job Description, Skills, and Interview Questions

• How to Become
• Job Descriptions
• Skill & Competencies
• Common Tools
• Professional Organizations

The increased use of technology in areas such as transportation, communication, and production has had a dramatic effect on the world of product research. Companies are now able to gather more data than ever before, allowing them to identify customer needs and trends more quickly and effectively. This data helps them develop new products that meet those needs faster, reducing the time it takes to bring a product to market.

product researchers can now leverage powerful analytics software to explore customer sentiment and behaviors, enabling them to make more informed decisions when it comes to product development. this leads to more successful products and more satisfied customers.

Steps How to Become

• Obtain a bachelor's degree in a relevant field such as psychology, marketing, or engineering. A degree in a related field such as communications, sociology, anthropology, or business may also be helpful.
• Build up a portfolio of past research projects and any publications. This could include anything from published articles to conference presentations you have given.
• Gain experience in the industry by working in related roles such as market research analyst, user experience designer, or market research consultant.
• Become familiar with the tools and techniques used to conduct research including data analysis, survey design, interviews, focus groups, and usability testing.
• Familiarize yourself with the principles of product design and user experience.
• Develop strong communication skills to effectively communicate findings to stakeholders.
• Look for opportunities to network with potential employers and build relationships with other professionals in the field.
• Consider joining a professional organization related to product research and staying up-to-date on industry trends and best practices.

The key to staying updated and capable as a Product Researcher is to stay informed about the latest trends in the industry. Constant research and analysis of the current market and products within it is essential in order to identify opportunities and weaknesses. Companies must keep up to date with their competitors to understand what they are doing and how they can be better.

staying abreast of new technologies and innovations will help to ensure that the product being researched has the best chance of success. It is also important to stay connected with industry professionals and experts in order to gain insight into new developments and trends. This will help to ensure that the product researcher is able to provide accurate and up-to-date information about the product and its potential for success.

You may want to check Research and Development Analyst , Medical Researcher , and Senior Research Analyst for alternative.

Job Description

• Product Researcher: Responsible for gathering customer feedback, analyzing customer needs and preferences, and conducting market research to identify new product opportunities and trends.
• Data Analyst: Responsible for collecting, analyzing, and interpreting large amounts of data to determine patterns and trends in order to make informed decisions about product development, pricing, and marketing strategies.
• UX Researcher: Responsible for understanding user behaviors and motivations through user testing and interviews, designing prototypes, and conducting usability studies to ensure user-friendly product experiences.
• Competitive Analyst: Responsible for keeping up with trends in the market and the competition in order to inform product development and marketing decisions.
• User Experience Designer: Responsible for designing intuitive user interfaces and experiences, taking into consideration user requirements, business objectives, and technical constraints.

Skills and Competencies to Have

• Excellent research skills
• Ability to analyze data and identify trends
• Knowledge of product development processes
• Strong communication and interpersonal skills
• Creative problem-solving skills
• Attention to detail
• Ability to work independently and in teams
• Knowledge of relevant industry technologies and trends
• Proficiency in Microsoft Office Suite
• Ability to manage multiple projects simultaneously

Product Researchers are essential for the success of any product or service. Their most important skill is the ability to identify customer needs, behaviors, and preferences. They must be able to analyze data, conduct market research, and identify potential customer segments.

Product Researchers must also be able to communicate their findings to stakeholders in a clear and concise way. This helps ensure that the company has a clear understanding of their customer base, allowing them to create products and services that meet their customers’ needs. they must be creative in finding solutions to customer problems, as well as be able to think outside of the box.

Product Researchers are critical to the success of any product or service, as they are the bridge between customer needs and product development.

Junior Research and Development Manager , Environmental Researcher , and Statistical Researcher are related jobs you may like.

Frequent Interview Questions

• What experience do you have in product research?
• How do you stay current on trends in the field?
• Describe a difficult challenge you faced while conducting research and how you overcame it.
• What methods do you use to generate customer insights?
• How do you capture and analyze customer feedback?
• How do you prioritize customer needs versus product requirements?
• What strategies do you use to identify customer pain points?
• What is your experience with A/B testing?
• How do you ensure accurate data is collected and analyzed?
• How do you use customer feedback to inform product direction?

Common Tools in Industry

• SurveyMonkey. An online survey platform for conducting market research, customer satisfaction surveys, and more. (eg: Product feedback survey)
• Google Trends. A tool that allows users to view search trends and compare the popularity of topics over time. (eg: Trend analysis of product reviews)
• Qualtrics. An online survey platform and research suite for creating surveys and analyzing data. (eg: Brand awareness study)
• UsabilityHub. A platform for rapid user testing to collect feedback on website designs, prototypes, and more. (eg: User experience testing)
• Hotjar. A suite of tools that allow researchers to capture qualitative user feedback through heatmaps, recordings, and surveys. (eg: User flow analysis)
• Optimizely. An experimentation platform that enables researchers to test different versions of websites or apps. (eg: A/B Testing)
• Tableau. A business intelligence tool for creating visualizations and dashboards to analyze data. (eg: Market segmentation analysis)

Professional Organizations to Know

• American Marketing Association (AMA)
• Institute of Packaging Professionals (IoPP)
• Product Development and Management Association (PDMA)
• International Association for the Exchange of Students for Technical Experience (IAESTE)
• Association of International Product Marketing and Management (AIPMM)
• International Association for Product and Brand Management (IAPPM)
• Global Product Management Forum (GPMF)
• European Product and Brand Management Association (EPBMA)
• Design Management Institute (DMI)
• International Council of Shopping Centers (ICSC)

We also have Senior Research and Development Scientist , Qualitative Researcher , and Clinical Researcher jobs reports.

Common Important Terms

• Product Design. The process of creating a product or service to meet customer needs. This includes research and development, engineering, marketing, and design.
• User Experience (UX). The overall experience a user has when interacting with a product or service, taking into account the usability, accessibility, and overall satisfaction.
• Usability. The ability of a product to be used easily and effectively by its intended users.
• A/B Testing. A technique used to compare two versions of a product or service, to identify which one performs better in terms of user engagement, conversion rate, and other metrics.
• User Research. The process of gathering data about customers to better understand their needs, preferences, and behaviors related to a product or service.
• Market Research. The process of gathering data about the market for a product or service in order to identify potential customers and understand their needs, preferences, and behaviors.
• Competitive Analysis. The process of researching and analyzing competitors' products and services in order to identify their strengths and weaknesses relative to one's own.
• Usability Testing. A technique used to evaluate the usability of a product or service by having users perform tasks with it in order to identify any issues that could hinder their experience.
• Interviews. A technique used to gather qualitative data from users or stakeholders by asking questions about their experiences with a product or service.
• Surveys. A technique used to gather quantitative data from users or stakeholders by asking questions about their experiences with a product or service.

Frequently Asked Questions

What is a product researcher.

A Product Researcher is a professional who specializes in researching and analyzing products to identify market trends and customer preferences. They use a variety of tools, such as surveys, focus groups, market research, and data analysis, to gain insights into customer needs and develop strategies to meet those needs.

What qualifications do Product Researchers need?

Product Researchers typically need a Bachelor's degree in a related field, such as marketing, economics, or business. They must also have strong analytical and problem-solving skills, as well as excellent communication and interpersonal skills.

What skills do Product Researchers need?

Product Researchers need to have a deep understanding of the product they are researching, as well as market trends and customer preferences. They must also have strong analytical and problem-solving skills, as well as excellent communication and interpersonal skills.

What do Product Researchers do?

Product Researchers are responsible for researching and analyzing products to identify market trends and customer preferences. They use a variety of tools, such as surveys, focus groups, market research, and data analysis, to gain insights into customer needs and develop strategies to meet those needs.

What is the average salary for a Product Researcher?

According to PayScale.com, the average salary for a Product Researcher is $60,942 per year.

What are jobs related with Product Researcher?

• Human Resources Researcher
• Research and Development Scientist
• Junior Research Scientist
• Senior Research Manager
• Academic Researcher
• Senior Research Scientist
• Junior Research Analyst
• Industrial Researcher
• Junior Research Technician
• Consumer Researcher

Web Resources

• Products of Research | CORE Lab www.mae.ncsu.edu
• Products We Research | CALS cals.cornell.edu
• Product innovation - Carnegie Mellon University www.meche.engineering.cmu.edu

16 Product Researcher Skills for Your Career and Resume

Learn about the most important Product Researcher skills, how you can utilize them in the workplace, and what to list on your resume.

Product researchers work with companies to help them develop and improve their products. They use a variety of skills to understand customer needs, test products and create reports. If you’re interested in a career as a product researcher, it’s important to understand the skills that are necessary for success.

Organization

Product research, creating reports, customer analysis, time management, creating surveys, swot analysis, a/b testing, attention to detail, competitive analysis, problem solving skills, focus groups, analytical skills, usability testing.

Organization is the ability to keep track of multiple tasks and responsibilities. Product researchers often have many projects at once, so it’s important for them to be organized in order to complete their work on time. Strong organizational skills also help product researchers stay focused during long research sessions or when they’re working with large amounts of data.

Product researchers use product research skills to learn about the products they test and review. This includes understanding how a product works, what features it has and why consumers might buy it. Product researchers also conduct their own research into consumer trends and preferences so they can provide insight on what types of products companies should create.

Product researchers often create reports to present their findings and recommendations. These documents can be used by other members of a product development team, so it’s important that product researchers know how to write them. They may also need to create presentations or give verbal updates on the status of projects.

Customer analysis is the ability to understand a customer’s needs and preferences. This skill can help product researchers develop products that customers are likely to buy. For example, if a company wants to sell a new type of shampoo, they may ask their product researchers to research potential types of shampoo and determine which ones consumers would most likely purchase.

Time management is the ability to plan and execute tasks in a way that ensures you meet your deadlines. Product researchers often have multiple projects at once, so it’s important for them to be able to manage their time effectively. This means being able to prioritize tasks, set goals and track your progress. It also means knowing how long each task should take so you can estimate when you’ll complete it.

Creativity is the ability to think of new ideas and solutions. Product researchers often use creativity when developing surveys, questionnaires or other research methods. They also use this skill when brainstorming ways to gather information about a product’s features, benefits and drawbacks. Finally, they may apply their creativity in devising ways to present data in an interesting way that will help companies make informed decisions.

Surveys are a common tool product researchers use to gather information about their target audience’s preferences and opinions. Having the ability to create surveys is an important skill for product researchers because it allows them to collect data that can help inform their work. Surveys also allow product researchers to communicate with clients, managers or other stakeholders by providing them with data rather than subjective opinions.

Interviewing is a skill that product researchers use to gather information from their clients. They may conduct interviews over the phone, in person or through email to learn about their client’s needs and preferences. This allows them to create products that meet their clients’ expectations. Product researchers can also use interviewing skills when they observe users interacting with prototypes of new products.

A SWOT analysis is a strategic planning tool that product researchers use to evaluate their projects. It involves identifying the strengths, weaknesses, opportunities and threats of a project or task. For example, if you’re working on developing a new product, you might identify that your team has strong technical skills but lacks marketing expertise. You can then use this information to assign tasks accordingly.

A/B testing is a method of comparing two versions of the same product to determine which version performs better. For example, if you were creating an advertisement for a new product, you might create one version that uses a green background and another version with a red background. You could then compare how many people clicked on each ad to see which performed better. This allows you to make more informed decisions about your products and marketing campaigns.

Attention to detail is the ability to notice small details and make precise observations. As a product researcher, you may need to examine different aspects of a product or service to determine its effectiveness. For example, if you are testing a new car model, you might observe how well it performs in various weather conditions, how easy it is to drive and how comfortable the seats are. This requires attention to detail so that you can provide accurate feedback about the product’s strengths and weaknesses.

Product researchers use their knowledge of the market to analyze how a product might perform. They consider what similar products offer and why consumers might prefer one over another. This analysis helps them determine if a new product is likely to succeed in the marketplace or if it needs improvement before release.

To conduct competitive analysis, product researchers study consumer trends, sales data and other information about existing products. They then compare this information with their own research on potential new products to predict which ones will be successful.

Problem solving skills are necessary for product researchers to identify and solve issues that may arise during the research process. For example, if a customer is dissatisfied with a product’s performance or experience, it’s important for product researchers to find ways to improve the product so other customers have a positive experience. This requires product researchers to analyze data, evaluate processes and develop solutions to ensure their products meet consumer needs.

A product researcher often uses focus groups to gather feedback on a new product. This is an excellent example of how your skills as a product researcher can help you develop other skills, such as moderating and facilitating group discussions. A product researcher who has experience with focus groups may be able to conduct them more efficiently and effectively than someone without this skill set.

Product researchers use analytical skills to evaluate data and make informed decisions. For example, product researchers may analyze the results of a survey to determine what consumers like about a product or service and how they can improve it. They also use analytical skills when evaluating new products and comparing them to existing ones. This involves analyzing the features of each product and determining which one is most effective for customers.

Usability testing is a process by which you evaluate how easy it is for users to navigate through your product. You can conduct usability tests in person or remotely, and the results help you determine whether your product is user-friendly. Having strong observation skills and knowing how to conduct an effective usability test are important aspects of this skill set.

How Can I Learn These Product Researcher Skills?

There are a few ways that you can learn the necessary skills to become a product researcher. Firstly, you can read about these topics online or in books, and then try to apply what you have learned in a practical setting. Secondly, you can take courses or attend workshops that focus specifically on product research skills. Finally, you can shadow or work with a more experienced product researcher in order to learn the ropes. Whichever method you choose, it is important to be patient and to practice as much as possible in order to hone your skills.

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Product research: the key to building a product people will love

You want to build a long-term vision for your product, and work on something that your users will buy and love—but can you really do that if you don’t understand your customers?

Probably not.

Enter product research, the key to leading your business to success through data-backed insights and smart, customer-centric product decisions.

But how can you make sure your product research is effective, and that it will benefit your customers and business? Keep reading to find out!

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Need to understand your users?

Hotjar gives you the tools you need to lead user-driven product research and development processes.

Product research: what it is and why it matters

Product research is a vital first step before introducing new features, a new product, or entering a different stage of the product lifecycle. It enhances your understanding of what the customer wants so you can make user-led product decisions and address customer needs.

What is product research? 

Product research is the process of gathering information about your product's purpose, development direction, and which solutions you should offer to create customer delight. Product research is conducted through surveying and studying users to identify their needs and understand what they demand from your product, and usually happens at these stages in the product lifecycle:

Before launch : to understand which initiatives you should include and prioritize based on customer needs, and to develop a product-market fit.

Testing and feedback: to understand how the customer perceives new iterations, learn what they like or don’t like, and how you can improve the product to delight them.

Soft launch: to analyze how effective and useful your Minimum Viable Product (MVP) is among a segment of customers, and identify changes to make before releasing the full product to market.

Post-launch: to study customers' reactions and behavior after launch for continuous discovery , analyze customer satisfaction, and identify potential bugs or improvement areas.

Why product research matters for product teams

If you don't know what your customers want from your product, even your most brilliant idea risks failure. Here's how product research helps you align your product ideas with customer needs:

Understand user needs and pain points: your product needs to solve the customer's most pressing issues, but how can it do that if you don't know what issues they’re having? Product research helps you gather data and behavioral insights to understand your users’ problems and build the solutions they need.

Align user needs with business goals: understanding customers' needs and how they align with your product and business goals helps you plan a product roadmap that'll serve both the users and your company.

Higher scope for innovation and accuracy: when you have clarity about what your customers need, you can find innovative ways to solve their problems and build a product they'll love.

Gain a competitive edge: researching your competitors will help you understand how to differentiate your product and uncover gaps in the market, which can help you decide what features to build.

Simpler and more impactful prioritization: with product research, your entire team is clear on how to prioritize initiatives to achieve customer delight , making it easier for you to manage your product backlog .

Why and how product research can vary across product teams 

Product research validates your ideas and gives you a better understanding of your user throughout the product development process. But the responsibility to conduct product research doesn’t fall solely on the product manager— people across departments should also be conducting product research.  

Since product research isn't a single, standard process, the purpose and level of contribution can vary at different stages of the product lifecycle and across roles and departments:

1. Product managers

A product manager's primary goals are to understand user needs, learn business goals, and determine market requirements to create a product vision and roadmap. 

They also use product analytics to validate ideas around iterations and product features—all of which require extensive product research. 

A product manager’s main research aims are to ensure that product development decisions are data-informed and customer-centric, and address users' needs to build a great product. 

Common research methods include interviews, surveys, competitor studies, and analyzing user behavior and product experience insights.

2. Product designers

Product designers need to empathize with users to create an intuitive product experience that users will enjoy. 

During product research, designers might observe customers in real-time to note their reactions, responses, and behaviors around different elements of the product's design. For example, they might observe how users interact with the UI to identify product elements or features that seem to slow down or confuse individual users.  

Product designers use these insights to improve the user experience ( UX ) and create a seamless product experience ( PX ) for easy navigation and usage. 

Their research methods include customer feedback forms and behavior tools (like heatmaps and session recordings) to understand where users are facing issues and how design changes can fix them.

3. Researchers

Researchers study user behavior, needs, and motivations to translate insights into new and better product opportunities and better-informed product decisions. 

Researchers constantly conduct product research to monitor trends over time and see how user behavior patterns are changing in response to product iterations—and how to improve them.

But, here’s the catch: this data is not readily available. So, researchers use a combination of quantitative and qualitative research methods like surveys, feedback forms, and customer interviews to get recurring data.

4. Product research by lifecycle stage

Product research processes, methods, and findings will change as your product reaches new stages of development:

If you're developing new features for an existing product , you want to understand the customer's current needs, how they've changed over time, and their reaction to recent iterations. This helps you understand which initiatives and ideas you should prioritize and introduce next.

When you're developing a completely new product, product research will be different. Here you don't have historical information about user response and behavior patterns from your previous developments, so you need to perform in-depth product research to understand your target customer's needs and pain points.

4 elements of successful product research

Product research is necessary to avoid misguided product development decisions, identify potential issues with your product, and get an in-depth insight into your customer's mind. This research helps you create a well-thought-out strategy for building a product customers love.

But you need to take some proactive steps to make your research successful:

1. Use accurate and unbiased data collection methods

The primary goal of your research is to collect accurate data that tells you about how your customers experience your product—what they like or don't like, what they want or need, and what issues they encounter.

But your research won't be useful or actionable if you use unreliable data collection methods .

The best way to ensure the data you collect is accurate and unbiased is to use reliable methods like surveys, customer interviews , and tools that provide consistent real-time product experience insights (like Hotjar!). 

Only with accurate data can you be confident in making truly customer-centric decisions to build the best product.

Pro tip: use Hotjar Heatmaps and Session Recordings to study customers' behavior patterns on your site. These tools give you an unbiased look at how your customers scroll, click, move, and navigate your website, which can help you identify potential issues and improvement areas.

For example, if you use heatmaps and notice that users aren’t scrolling down your home screen to where you’ve included testimonials and product use-cases, you can use this information in your research to place them further up the page.

2. Conduct thorough competitive and comparative analysis

Product research isn't just relevant for studying customers and their needs—it's also key to understanding your competitors and where you stand in the market. 

Conduct a thorough analysis of your competitors' products, audience, and processes. This will help you analyze what's working for your audience, what gaps you can fill, and how to create a better, more efficient product for your customers.

You can complement your research efforts by carrying comparative analysis of what you're missing out on. Study your competitors and identify which features they’re providing that you’re not and what makes them unique. This will tell you where you’re lacking and help you create an optimization plan for better results and customer satisfaction.

For example, if you understand how your competitors are launching features—and how their customers are responding to them—you can use those insights to develop and introduce your next feature, and build a better product that delights your customers and stands apart from the crowd.

3. Leverage existing research material

Marketplace and trade reports—analysis reports by institutions and organizations in your industry—give you valuable insight into product processes used by companies over the years and indicate how consumer trends have changed.

This goes beyond your first-hand information and adds a historical touch to your research, so you can discover new product opportunities by taking inspiration from what’s worked before (or learn from what hasn't).

For example, you may come across an innovative way to collect customer feedback or an efficient way to test product features that might not have crossed your mind. You can explore this idea with the help of historical data.

4. Segment results based on business goals

Your product research is irrelevant if you can’t use it to make more effective decisions and product improvements. 

Enter segmentation, which is when you categorize your research findings based on business goals, so information doesn't get mixed up or lost in translation. You can also document your findings so product team members can refer to them from time to time for guided decisions.

Segmentation can also help you align your short-term and long-term goals to make the research more valuable for use in the future.

For example, you may want to study your customers' major pain points around a specific feature, at first—but later, when you're introducing a suite of new products, you might want to look at the issues your previous product didn’t solve, potential initiatives that can complement your new products, or gaps in your past marketing strategy. This will help you better address these areas for your new product.

How to measure the success of your product research

Measuring the success of your product research isn't exactly straightforward: tangible product results come much later when you receive feedback for the product, so it’s challenging to gauge the effectiveness of your research process in the beginning.

You can get some clarity around how research is translating into benefits for your users and business by attaching Key Performance Indicators (KPIs) to your product during the initial stages.

It's important to know what success means to you before starting product research. Be clear on the question you are trying to answer first.

Much like a scientific experiment, you should identify the aims and objectives and develop a hypothesis to test. Design your research methodology around the hypothesis.

You might choose a survey, a literature review, or something else. The results, once analyzed, should illustrate a statistical significance in your findings to prove or disprove your hypothesis—a true measure of research success.

Here's a list of questions you should answer to determine the success of your product research:

Do you understand the major triggers and pain points of your customer?

Have you analyzed your products in comparison to competitors and identified gaps?

Have you converted your research into data points and findings?

Have you used the research report to introduce modifications in your product roadmap or created a new one from scratch?

Did this research give you a good idea of what the customer wants from your product?

Do you understand which initiatives you need to prioritize?

How you answer these questions will tell you whether you have sufficient information or need to change your product research strategy and collect additional data.

Ultimately though, the best measure of product research success is the knowledge you gain about your customers—and how you use that knowledge to build a product they'll love.

3 ways Hotjar can assist your product research for better results and efficiency

1. use recordings and heatmaps after releasing features to get user behavior insights.

One of the most direct ways to get feedback and insights about your customers' needs, pain points, and responses to product features is to understand their behavior in context as they experience your product.

Heatmaps give you insight into the elements of your page that drive the most clicks and conversions while highlighting things you can optimize for better results. These findings can be used in your research to identify potential areas for improvement.

Session Recordings give you a play-by-play of individual user activity in your product to show you their navigation path, mouse scrolls, and clicks. Real-time behavior patterns tell you what the customer is struggling with presently , so you can improve product design, navigation, and experience.

2. Leverage surveys to get validation and feedback

If you want to know exactly what your customers are thinking and let voice of the customer (VoC) data guide your product strategy, use qualitative tools like Hotjar's Incoming Feedback widget and Surveys.

Try placing surveys and feedback widgets on high-traffic visitor points of your product to get direct, unbiased, and genuine feedback from the customer at the best time: when they’re experiencing your site. This helps you understand user needs more intuitively so you can validate ideas and features.

3. Use Hotjar integrations to prioritize features and get buy-in for ideas

Product research is a comprehensive process, and it’s challenging to do it regularly. However, the process becomes more efficient when stakeholders and team members have access to customer feedback as soon as it’s available.

Hotjar integrates with tools like Slack and Zapier to help you seamlessly communicate with stakeholders and get buy-in for your ideas then and there, so you can move forward with your product improvements.

Final thoughts

Product research lies at the very core of product management. If research isn't conducted throughout the entire development process, you risk misalignment and a resulting product that doesn't meet users' needs.

You need to understand what users need right now to build a truly user-centric product—and product research can help you achieve just that.

Use Hotjar's qualitative and quantitative product insights tools to organize your product research efforts and really understand how your customers experience your product.

FAQs about product research

What’s the difference between product research and market research.

The primary difference is that product research involves studying the product (customer needs, feedback, pain points, issues) while market research involves analyzing the market (competitors, consumers, demand).

How do you conduct product research?

Define your product and its vision

Identify your target customer

Understand your customer's needs and pain points

Conduct research using qualitative and quantitative methods

Convert the research into data findings and insights

Use the analysis to guide your product strategy

How can using product research tools help?

Product research tools help you identify consumer trends, study user patterns, and analyze user behavior for data collection. Some useful product research tools are Hotjar, Zendesk, Product Plan, Jira, and ProductBoard.

Product Researcher

What are we looking for: .

We’re searching for an innovative Product Researcher who can use creativity and analytical thinking to assist in the development of products. 

The successful candidate will use various research techniques to drive the innovation of new products. This position requires flexibility, organization, strong communication skills, attention to detail, and an innate commitment to meet crucial deadlines. The candidate who goes above and beyond will see enormous room for growth in this role.

The ideal candidate would have a keen eye for design and aesthetics and the ability to apply research insights to creative design solutions.

Beyond your experience, we are also looking for someone who is professional and possesses impeccable English communication in written and verbal form. 

This role is 100% work from home.

In this role, you will:

• Conduct a variety of user research activities, including surveys, field research, analogous research, co-creation, diary studies and usability testing
• Incorporate design and aesthetics into research tasks
• Communicate with manufacturers and suppliers
• Analyze the data, checking reviews and negotiating with  suppliers
• Collect, organize, and analyze opinions and data to solve problems, explore issues, and predict trends
• Find products from online supplier websites that could be sold through ecommerce platforms using various criteria such as profit, sales rank, and return on investment
• Search, analyze, and evaluate online suppliers and their product categories/product range, in line with company’s profit and sales targets as well as budget
• Consider various criteria in searching and choosing products, including competitor data, sales data, market/consumer trends, buying behavior, associated risks and overall business environment (such as pandemic)
• Complete other related tasks in support of business operations

Core qualifications:

• 2+ years of professional product research experience
• Experience working in highly collaborative design teams, or other multidisciplinary teams
• A keen eye for design and aesthetic 
• Experience applying research insights to creative design solutions.
• Solid communication, presentation, social, and analytical skills; the ability to communicate complex concepts clearly and persuasively across different audiences and varying levels of the organization
• Experience with Social Media platforms for product research
• Self-starter; ability to act autonomously

{Company} is excited to work with you:

[Client’s business background, vision (spoken in general terms), culture and core values, or working arrangements.]

We are looking for an {JOB TITLE} who will be working in a team of [number of company employees], but remotely. This role will play an integral part in future-proofing our revenue and growing as a creative, client-first company.

Why MultiplyMii:

MultiplyMii, a managed recruitment services company, is growing FAST and we are currently hiring an exceptional Product Researcher .

MultiplyMii will be there with you every step of the way, providing you and the company mutual on-boarding to support your needs and the work you’ll do for them. MultiplyMii handles the unique needs of offshore hires to give you every opportunity for an optimal relationship.

• 100% Remote work
• Healthcare (HMO)
• Birthday bonus upon probationary
• Regularization bonus
• 13th-month pay
• Paid Service Incentive Leave(SIL) upon probationary
• Regular holiday premium upon probationary
• Annual performance appraisal subject for review
• Access to our free Learning and Development programs

What do they do ?

Job description, your impact:, essential skills and qualifications:, the character we’re looking for:, sorry this page is not yet available.

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Our Culture

What makes us “paradigm smashers”.

• We don’t just recruit—we onboard, train, and focus on long-term success
• We only recruit the top 1% talent that brings big impact
• We close the gaps in company processes for future-proof scaling
• We amp up the livelihood of Multipliers and companies in tandem

What makes us “Perpetual Students?”

• Dedicated resource center
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Exploring Careers in Product Research: Job Roles and Market Demand

Table of Contents

As top brands rush to launch new products often, product development roles are increasingly gaining steam. Possessing product research skills could open the doors to high-profile job roles such as product insights analyst and product researcher. In this article, we will explore the exciting job roles that are offered in the field of product research. 

Product Research: An Overview 

Product research involves gathering and analysing data to fuel new product development. The main aim of product research is to develop new products and improve the features of existing products. Please note that product research is always conducted with the organisation’s existing business goals in mind. Let’s look at the steps involved. 

Step 1: Setting the Scope & Objectives of Product Research 

Setting the scope and objectives of the research study gives your research the required direction. 

Step2: Understanding Target Users 

You must use research methods such as surveys, interviews, and observations to understand customer perspectives, pain points, and unmet needs. 

Step 3: Methodology and Revelations 

Using the appropriate research methodology, you must identify the existing gaps and emerging trends. 

Step 4: Validation of Concepts 

You would be required to test the feasibility of introducing a new product in the market based on the analysis of the usage data of the existing prototype. 

Product research is a step-by-step process that can improve existing and new product development.

Product Research Job Roles 

Let us explore the critical job roles in product research. 

Product Researcher 

As a product researcher, you would be responsible for conducting thorough research before and after the launch of the assigned product(s). You must conduct market research interviews, surveys, and site visits to identify any existing customer pain points. Based on your research, you would be required to determine the market opportunities for new features in existing products and the introduction of new products. 

The main aim of product research is to translate research findings into actionable points. The product researcher performs the most crucial role in product development, laying the groundwork for new product development. 

Product Insights Analyst 

As a product insights analyst, you would be responsible for mining product usage data. You would use these data to understand business performance metrics and identify the underlying trends and opportunities . Analytics is a vital function of a product insights analyst. 

You would be required to conduct a quantitative and qualitative data analysis to guide your team members in making decisions about new product development. The task of a product insights analyst is not easy, but it is not undoable either. 

You are only required to track the usage data against the set targets and construct compelling visualisations and narratives to communicate the implications of usage data.  

Product Growth Manager

As a product growth manager, you would be responsible for growing key product metrics such as retention, engagement, and revenue. Your daily work would include guiding teams through experiments to change product features, messaging, or pricing. 

Essential tools that you would use include the following. 

Customer Journey Maps

You would use this tool to track the customer journey for product purchases.  

User Lifecycle Analysis

It aims to reduce customer churn (gradually acquiring and losing customers). You should maximise acquisitions and minimise attrition.  

Funnel Analytics

This tool would be helpful in the identification of possible bottlenecks. 

Most importantly, your key responsibility would be conducting regular tests and optimising based on these tests to increase the user base. 

Final Words  

With myriad opportunities, product research offers a fulfilling career path. There is an increasing demand in the market for product research roles such as product researchers, analysts, and growth specialists who recommend product strategies based on market data analysis. Solutions based on product research contribute significantly to customer satisfaction and business revenue.

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Head Of Product Job Description and Templates

Interested in head of product roles? You’re in the right place!

In this guide, we’ll explore the ins and outs of head of product roles through detailed job descriptions and handy templates.

Whether you’re hiring, job hunting, or simply curious, we’ve got you covered with practical insights and ready-to-use resources.

Let’s dive in!

• A head of product is a leadership role responsible for overseeing the development and management of a product or a portfolio of products within a company.
• They play a crucial role in defining the product strategy , setting the product vision , and ensuring the successful execution of product initiatives.
• A head of product job description outlines the senior leadership, vision, and skills required to oversee a company’s entire product portfolio, driving product innovation, development, and market success.
• The specific requirements for this position will vary depending on the company size, industry, and the complexity of the product portfolio.
• For instance, a head of product at a UX research company might require deep expertise in user research methodologies and a strong understanding of the UX design process . On the other hand, one at a survey software company might need extensive knowledge of data collection and analysis techniques , as well as a keen understanding of survey design best practices.

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What is a head of product?

A head of product is a leadership role responsible for overseeing the development and management of a product or a portfolio of products within a company. They play a crucial role in defining the product strategy, setting the product vision , and ensuring the successful execution of product initiatives.

Head of product’s main responsibilities

Key responsibilities of a head of product typically include:

• Defining product strategy : Conducting market research, gathering customer insights , analyzing competitor landscapes, and identifying market opportunities to shape the overall product strategy .
• Setting product vision : Articulating a clear and compelling vision for the product that aligns with the company’s goals and resonates with target users.
• Leading product teams : Managing and mentoring a team of product managers, product owners, and other product professionals, fostering collaboration and driving high performance.
• Prioritizing features : Working with stakeholders to prioritize feature development based on market needs, user feedback , and business objectives.
• Collaborating with cross-functional teams : Partnering with engineering, design, marketing, and sales teams to ensure smooth product development and successful launches.
• Monitoring product performance : Tracking key metrics and analyzing user data to assess product performance and identify areas for improvement.

Head of product job description and template

Job Title : Head of Product

Department : Product Management

Reports To : Chief Executive Officer (CEO) / Chief Product Officer (CPO)

We are seeking a visionary and results-driven head of product to lead our product organization and drive the strategic direction of our product portfolio. As the head of product, you will be responsible for defining the product vision, developing the product roadmap , and overseeing the execution of product initiatives to achieve our company’s goals.

Responsibilities :

• Define and articulate a compelling product vision and strategy that aligns with the company’s overall goals and objectives.
• Build and lead a high-performing team of product managers, fostering a culture of collaboration, innovation, and customer focus.
• Conduct market research and competitive analysis to identify opportunities for new product development and enhancement of existing products.
• Develop and maintain a comprehensive product roadmap that outlines priorities, timelines, and resource allocation.
• Collaborate with cross-functional teams, including engineering, design, marketing, and sales, to ensure successful product development and launch.
• Define and track key product metrics to measure success and identify areas for improvement.
• Communicate product strategy and progress to senior leadership and stakeholders.
• Stay up-to-date on industry trends and emerging technologies to inform product decisions.

Qualifications :

• Bachelor’s degree in a relevant field, such as business, marketing, or engineering.
• Minimum of 8-10 years of experience in product management, with at least 3 years in a leadership role.
• Proven track record of successfully launching and scaling products.
• Strong analytical and problem-solving skills, with the ability to gather and analyze data to make informed decisions.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
• Demonstrated leadership ability, with the ability to motivate and inspire a team.
• Passion for product development and a deep understanding of customer needs.
• Experience in [Industry] is a plus.
• Competitive salary and benefits package
• Opportunity to work on challenging and impactful projects
• Collaborative and supportive work environment
• Opportunities for professional development and growth

[Location] (Remote work may be considered)

Please submit your resume and cover letter to [Email Address].

Best practices to be a great head of product

Here are some best practices for excelling as a head of product, focusing on actionable strategies rather than skills or qualifications:

• Embrace a customer-centric mindset : Always prioritize understanding and advocating for the customer’s needs. This means actively seeking feedback , conducting user research, and ensuring that every decision aligns with delivering value to the customer.
• Foster a strong product culture : Cultivate a culture where everyone in the organization values the customer, understands the product vision, and is empowered to contribute to its success. Encourage open communication, collaboration, and a willingness to experiment and learn from failures.
• Prioritize ruthlessly : With limited resources and time, it’s crucial to focus on the most impactful initiatives. Learn to say “no” to less important features or projects and ensure that your team is working on the things that will move the needle most.
• Communicate effectively and transparently : Clearly articulate the product vision, strategy, and goals to your team and stakeholders. Be transparent about progress, challenges, and learnings. Effective communication fosters trust, alignment, and buy-in from all parties involved.
• Be data-driven but not data-bound : Use data to inform decision-making, but don’t let it be the sole driver. Balance quantitative data with qualitative insights and intuition to make well-rounded decisions.
• Embrace experimentation and iteration : Don’t be afraid to try new things and learn from mistakes. Encourage experimentation and iteration to continuously improve the product and stay ahead of the competition.

Head of product FAQs

Is the head of product a VP? While it’s possible for a head of product to hold a VP title, it’s not always the case. A VP is a broader executive role, often encompassing multiple departments or functions. A head of product specifically focuses on product strategy and management.

What is the difference between CEO and head of product? The CEO is the highest-ranking executive in a company, responsible for overall strategy, operations, and financial performance. A head of product is focused on a specific product or product line, developing its strategy, roadmap, and ensuring its success in the market.

What level is the head of product?

A head of product typically holds an executive-level position. They often report directly to the CEO or a VP of Product and have a significant impact on the company’s strategic direction.

What is the difference between head of product and PM?

A head of product is responsible for the overall product strategy, vision, and roadmap. They manage a team of product managers. A product manager focuses on a specific product or feature, defining requirements, managing development, and ensuring it meets customer needs.

We hope this guide has provided you with valuable insights into the roles and responsibilities of heads of product.

By understanding the key responsibilities and skills required, you can make informed decisions and take meaningful steps in your career or recruitment journey.

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R&D Product Development

RESEARCH & DEVELOPMENT ENGINEER

• Job Title RESEARCH & DEVELOPMENT ENGINEER
• Function R&D Product Development
• Sub Function Biomedical Engineering
• Category Engineer, Biomedical Engineering (ST4 - E24)
• Location Plymouth, Minnesota, United States
• Date Posted Aug 27 2024
• Requisition Number 2406202142W

Description

Johnson & Johnson MEDTECH is recruiting for a Research and Development (R&D) Engineer II, located in Plymouth, MN!

Become part of a premier organization dedicated to preserving our environment and growing cost savings for healthcare providers by offering reprocessed device solutions. In this exciting and critical role, you will lead and provide direction for new product introduction teams. Collaborate with core team members and key sponsors and partners to develop, validate, and gain regulatory clearance for reprocessed medical devices. Deliver the technical requirements to ensure a robust and on time product transfer. Inspire and support the development and identification of creative solutions and problem solving to deliver solutions to the customer.

Key Responsibilities:

• Develop and confirm new methods and specifications for reprocessing of assigned devices
• Performs complex hands-on and simulated testing for design verification and test method developments.
• Review, edit, and create all engineering documentation related to assigned projects, such as technical reports, work instructions and method and process validation.
• Leads basic engineering operations, and complex scientific evaluation on new products, technology concepts, and product development.
• Applies complex algebraic and geometric formulas and advanced tool engineering data to develop product configurations.
• Inspects and is responsible for testing of prototypes, tools, and fixtures after fabrication to ensure that they meet specifications.
• Write verification and validation documentation and conduct required testing as needed to support FDA submissions
• Perform reverse engineering to identify functional and performance requirements for reprocessed devices

Qualifications

• Bachelor degree in Biomedical, Mechanical, Electrical Engineering or Equivalent

Experience and Skills:

• Minimum of 2 years of increasingly responsible new product engineering experience
• Previous experience in medical device is preferred
• Experience with 21 CFR part 820 and ISO 13485 requirements
• Experience or knowledge of DOE, FMEA, GMP, GDP, and QSR
• Proficient in Microsoft Office and Microsoft Project
• Strong technical writing skills
• Ability to work within an ISO structured quality system
• Good planning, multi-tasking, and project management skills
• Consistent record of completing projects on time and accomplishing goals
• Ability to function independently as well as within a team
• Excellent written and oral communication skills
• Ability to balance multiple priorities in fast-paced environment
• 0-5% Travel percentage – with the United States or international.

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit www.careers.jnj.com.]

Your next move could mean our next breakthrough.

We invite you to join our Global Talent Hub, where we keep in touch with people around the world who share our passions for bold innovations and are inspired by our mission of changing the trajectory of human health.

应聘者知情同意函 Job Applicant Consent Letter

鉴于强生全球集团业务的全球化经营性质，当您向强生中国 [1] 应聘职位时，强生中国会按照《应聘者隐私政策》所述情形，向境外接收方及其经授权的第三方提供您的个人信息，包括但不限于：

Due to the global nature of the operation of Johnson & Johnson Family of Companies, in the course of processing your application with J&J China, J&J China may provide your personal information to the overseas recipient and authorized third parties in accordance with J&J’s Careers Privacy Policy, including but not limited to:

• 基本信息：姓名、生日、民族、性别、国籍、照片； Basic Information: Name, Birthday, Ethnicity, Gender, Nationality, Headshot;
• 联系信息：住址、电话号码、电子邮件地址； Contact Information: Address, Phone Number, Email;
• 教育工作信息：职业、职位、工作单位、工作经验、教育背景、学历、学位、培训记录。 Academic & Professional Information: Occupation, Position, Employer, Work Experience, Educational Background, Degree, Training Records.

除强生中国或法律特别要求外，请您避免在您的申请中提交可能会被视为敏感个人信息的信息，即生物识别、宗教信仰、特定身份、医疗健康、金融账户、行踪轨迹，以及不满十四周岁未成年人的信息等一旦遭遇泄露或非法使用，容易导致人格尊严受到侵害或者人身、财产安全受到危害的个人信息。

Except as specifically requested by J&J China or legally required, please avoid submitting information in your application which may be deemed as sensitive personal information, which includes biometrics, religious belief, specific identity, medical health, financial accounts, whereabouts, as well as information of minors under the age of fourteen (14), and other information that the breach or illegal use of which may easily lead to the infringement of an individual’s personal dignity or harm to personal or property safety.

前述境外接收方为：美国强生公司（Johnson & Johnson Services, Inc.），其联系方式为：美国新泽西州新不伦瑞克市强生广场一号。

The overseas recipient is Johnson & Johnson Services, Inc., which can be contacted at One Johnson & Johnson Plaza, New Brunswick, New Jersey 08933, U.S.

境外接收方将按照如下目的和方式处理您的个人信息。

The overseas recipient will process your personal information in accordance with the following purpose and method:

• 处理目的：根据强生全球集团“统一人力资源（One HR）”原则，对人才招募进行全球统一管理，具体请参见《应聘者隐私政策》中“我们收集此类个人信息的原因”部分。

Processing Purpose: Conduct talent acquisition management globally following the One HR principle of the Johnson & Johnson Family of Companies, as described in the “Reasons We Collect This Information” section of J&J’s Careers Privacy Policy.

• 处理方式：通过统一流程和全球互联应用实现对人才招募的统一管理，涉及存储、使用、加工、传输、删除已出境个人信息。境外接收方将采取适当的管理和技术措施保障出境个人信息的机密性、完整性和可用性，并将在完成上述目的最小必要范围内保存出境个人信息。

Processing Method: Conduct talent acquisition management through the unified process and globally connected applications, including storage, use, handling, transmission, and deletion of provided personal information. Overseas recipients will apply appropriate managerial and technical measures to ensure the confidentiality, integrity, and availability of the provided personal information and shall store such personal information to the minimum extent necessary to complete the above purposes.

您可以通过[email protected]联系强生中国公司的个人信息保护官以向境外接收方行使您享有的相关权利，包括要求访问、更正、复制或删除您的个人信息。

You may contact the Personal Information Protection Officer of the J&J China at [email protected] to exercise your relevant rights to the overseas recipient, including access, correct, copy, or delete your personal information.

鉴于强生全球集团业务的全球化经营性质，当您向强生中国 应聘职位时，强生中国会向境外接收方及其经授权的第三方提供您的个人信息。具体而言：

除强生中国或法律特别要求外，请您避免在您的申请中提交可能会被视为敏感个人信息的信息，即物识别、宗教信仰、特定身份、医疗健康、金融账户、行踪轨迹，以及不满十四周岁未成年人的信息等一旦遭遇泄露或非法使用，容易导致人格尊严受到侵害或者人身、财产安全受到危害的个人信息。

Due to the global nature of the operation of the Johnson & Johnson Family of Companies, in the course of processing your application with J&J China, J&J China may provide your personal information to the overseas recipient and authorized third parties. Specifically:

[1] 在本个人信息出境同意函中，“强生中国”是指与您申请的职位所属的强生全球集团内具体公司。强生全球集团指美国强生公司（Johnson & Johnson Services, Inc.）以及其在世界范围内的关联公司，包括强生中国。

In this Employee Consent Letter, “J&J China” means the company in the Johnson & Johnson Family of Companies which you applied for, and “Johnson & Johnson Family of Companies” means Johnson & Johnson Services, Inc. and its worldwide affiliates, including J&J China.

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Demonstrate your expertise in enterprise infrastructure, assurance, security, and more. Configure, troubleshoot, and manage the networks of the largest companies in the world with the Cisco Certified Network Professional (CCNP) Enterprise certification.

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CCNP Enterprise

Earning a CCNP Enterprise certification demonstrates your ability to scale and maintain enterprise networks to meet growing demands. Showcase your expertise in enterprise infrastructure, virtualization, assurance, security, and automation to influential employers.

Dual stack architecture

Understand Cisco's solutions for managing networks, including configuring the quality of service settings, and switching between hardware and software.

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Infrastructure

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