Top 10 Travel and Tourism Marketing Case Studies [2024]
Case Study 4: Australia Tourism's Come and Say G'Day Campaign. Company Overview: Tourism Australia, the organization responsible for promoting Australia as a global travel destination, launched the "Come and Say G'day" campaign. This initiative is part of Tourism Australia's "There's Nothing Like Australia" global brand platform.
14 Travel Marketing Case Studies to Inspire Your Next Campaign
6. Tourism Victoria by War Room Inc. The campaign for Destination Greater Victoria is another example for best destination marketing campaigns. Managed by War Room, this strategic endeavor targeted affluent and influential travelers from cities like Vancouver, Calgary, and even as far as San Francisco and Seattle.
PDF case study competition winner—first place Creative Digital Marketing
online platforms (Sashi, 2012). Digital marketing campaigns benefit greatly from the support of sound online social platforms in optimiz-ing their effects on customers and sustainable businesses. Case Illustrations Case I: Tourism Australia Dundee This campaign was launched by Tourism Australia during Super Bowl LII in 2018 (Australia, 2018).
8 key elements that help tourism digital marketing campaigns stand out
Winning digital marketing agency campaigns for tourism involve a blend of creativity, data-driven strategy, and a deep understanding of the target audience.. Here are some key elements and examples that can help a tourism campaign stand out:. 1. Targeted Content Marketing. Create Compelling Stories: Develop engaging content that tells compelling stories about the destinations.
The Case Study: Booking.com
Learn how Booking.com uses social media to reach and engage customers, promote its brand, and drive bookings. See examples of its content, campaigns, and tactics on Facebook, Instagram, and YouTube.
Case Studies
All DTTT case studies cover destination topics from digitalisation, sustainability, trends, policy and research. ... Leading providers of digital, technology and data services to the tourism industry. ... Cape Town's Limitless campaign makes tourism accessible for all with initiatives like a Pocket-Friendly Universal Access Guide and Braille ...
Travel and Tourism Digital Marketing Case Studies
Browse digital marketing case studies from our travel and tourism clients. Like the results that you see? ... YouTube traffic campaigns achieve 43% reduction in cost-per-session. Client. Services. Paid Media, Strategy. Industries. ... Impression Digital Limited Registered in England and Wales No. 08284662. VAT No. GB186363774.
Lessons from Creative DMOs: 11 Successful Tourism Marketing Campaigns
Learn from creative DMOs who used video, social media, and user-generated content to promote their destinations. See examples of South Africa, Omaha, Lexington, Georgia, and more.
The Best Marketing Campaigns for Travel and Tourism
Solution. Some of the most effective travel email campaigns combine savvy storytelling and stunning visuals with transactional calls-to-action — and, as a best practice, the more personalized, the better. By using the same email service provider (ESP) for both transactional and marketing communication, you can maintain consistency in ...
Digital Marketing Campaigns and Case Studies for Tourism and Travel
Digital Marketing Campaigns and Case Studies for Tourism and Travel. DESTINATION PROMOTION - MEDIA PLANNING & BUYING - SOCIAL MEDIA - PROGRAMMATIC - PAID SEARCH. LEAD GENERATION - DISPLAY ADVERTISING - SOCIAL MEDIA - BRAND AWARENESS - DESTINATION PROMOTION. PROGRAMMATIC DISPLAY AND NATIVE CAMPAIGNS FOR THE CLUB AND HIGHLIFE MAGAZINES.
360° Marketing: A WAM Case Study
360° Marketing is an integrated marketing plan or campaign with unified, cohesive messaging across all the various touchpoints a consumer has with a brand. It subsequently uses all the available resources to connect with their target audience, and subtly drives them towards buying or contracting a product or service.
PDF Creative Digital Marketing Campaigns for Hospitality and Tourism
Digital marketing is an important tool for today's businesses, giv-en the unprecedented rapid growth of e-commerce and social media, especially in the people-oriented service sectors such as hospitality and tourism. Therefore, it is important to be highly knowledgeable about digital marketing campaigns. Through studying this case-study
Travel Social Media Marketing Best Practices and Case Studies
Learn how to use social media platforms to inspire, engage, and convert travelers with your brand. Find out the best practices, tips, and examples for travel marketing on Instagram, Facebook, YouTube, TripAdvisor, and more.
Digital Tourism Marketing: Case Study of the Campaign Can't Skip
The theme of this study is the analysis of the advertising campaign "Can't Skip Portugal" launched in 2017 by Tourism of Portugal, which the main objective was to show all the regions of the country, covering not only the most known areas but also to promote other areas of the country, showcasing Portugal as a potential destination for tourists.
11 Digital Marketing Campaign Tips for the Tourism Sector (Part I)
1) Keep The Target Audience Front And Centre. This might sound like a lesson from Marketing 101, but it's one that is often forgotten. It's impossible to create a successful campaign without knowing who it's designed to serve. This is just as true for companies in the travel and tourism space as it is for any other industry.
10 Tourism Campaigns That Got Our Attention Through Digital ...
A digital marketing agency can help do wonders. 5. South African Tourism- 24 Hours of Wow. For their marketing campaign, South Africa's tourism board planned to divert the attention of their tourists from safari, to other attractions in South Africa. For this, they came up with the idea of a visually interactive microsite called "24 Hours ...
4 Lessons You Can Learn From the Best Tourism Campaigns
Each case study will highlight the campaign's strategy, execution, and impact, focusing on what made it successful. New Zealand 100% Pure The New Zealand 100% Pure tourism campaign's strategy aimed to paint New Zealand as a country that offers adventurous experiences while making pristine landscapes and natural beauties its primary strengths.
6 Travel and Tourism Marketing Strategies
Here are 6 travel and tourism marketing strategies that will help map out your next travel campaign. 1. Use Geotargeting to Reach Nearby Consumers. Geotargeting is the practice of delivering content to a consumer—via mobile or web—using the geographic location information of the recipient. For travel and tourism marketing, it's the ...
Digital Tourism Marketing: Case Study of the Campaign ...
The theme of this study is the analysis of the advertising campaign "Can't Skip Portugal" launched in 2017 by Tourism of Portugal, which the main objective was to show all the regions of the ...
(PDF) DIGITAL MARKETING IN TOURISM: A REVIEW OF ...
Digital marketing has become an indispensable tool in the tourism industry, shaping the way destinations engage with travelers and promoting economic growth. This study provides a comprehensive ...
Top 10 Travel Marketing Campaigns & Innovations
According to a recent study by the World Travel & Tourism Council, the right marketing campaign can increase destination visits by up to 20%. This has led to a surge in investment in creative and engaging campaigns that resonate with potential travelers. ... The digital-first campaign was embedded with interactive tools: a user could click on ...
Case study: How Germany promoted domestic travel by using ...
German Rail launched a very successful digital campaign this summer and in this blog, NTG analyses the steps and learning points from this innovative case. Relevance of the campaign based on domestic travel . When we look at the statistics available from Eurostat (2017) regarding outbound tourism in Europe, a lot can be learned.
The Role of Digital Tourism in Shaping Futuristic Tourism Marketing
Saudi Arabia: A Case Study in Digital Tourism Innovation Saudi Arabia's Vision 2030 highlights the Kingdom's commitment to revolutionizing its tourism industry through digital transformation. The country's investments in VR, AR, and smart technologies are paving the way for a seamless travel experience.
COMMENTS
Case Study 4: Australia Tourism's Come and Say G'Day Campaign. Company Overview: Tourism Australia, the organization responsible for promoting Australia as a global travel destination, launched the "Come and Say G'day" campaign. This initiative is part of Tourism Australia's "There's Nothing Like Australia" global brand platform.
6. Tourism Victoria by War Room Inc. The campaign for Destination Greater Victoria is another example for best destination marketing campaigns. Managed by War Room, this strategic endeavor targeted affluent and influential travelers from cities like Vancouver, Calgary, and even as far as San Francisco and Seattle.
online platforms (Sashi, 2012). Digital marketing campaigns benefit greatly from the support of sound online social platforms in optimiz-ing their effects on customers and sustainable businesses. Case Illustrations Case I: Tourism Australia Dundee This campaign was launched by Tourism Australia during Super Bowl LII in 2018 (Australia, 2018).
Winning digital marketing agency campaigns for tourism involve a blend of creativity, data-driven strategy, and a deep understanding of the target audience.. Here are some key elements and examples that can help a tourism campaign stand out:. 1. Targeted Content Marketing. Create Compelling Stories: Develop engaging content that tells compelling stories about the destinations.
Learn how Booking.com uses social media to reach and engage customers, promote its brand, and drive bookings. See examples of its content, campaigns, and tactics on Facebook, Instagram, and YouTube.
All DTTT case studies cover destination topics from digitalisation, sustainability, trends, policy and research. ... Leading providers of digital, technology and data services to the tourism industry. ... Cape Town's Limitless campaign makes tourism accessible for all with initiatives like a Pocket-Friendly Universal Access Guide and Braille ...
Browse digital marketing case studies from our travel and tourism clients. Like the results that you see? ... YouTube traffic campaigns achieve 43% reduction in cost-per-session. Client. Services. Paid Media, Strategy. Industries. ... Impression Digital Limited Registered in England and Wales No. 08284662. VAT No. GB186363774.
Learn from creative DMOs who used video, social media, and user-generated content to promote their destinations. See examples of South Africa, Omaha, Lexington, Georgia, and more.
Solution. Some of the most effective travel email campaigns combine savvy storytelling and stunning visuals with transactional calls-to-action — and, as a best practice, the more personalized, the better. By using the same email service provider (ESP) for both transactional and marketing communication, you can maintain consistency in ...
Digital Marketing Campaigns and Case Studies for Tourism and Travel. DESTINATION PROMOTION - MEDIA PLANNING & BUYING - SOCIAL MEDIA - PROGRAMMATIC - PAID SEARCH. LEAD GENERATION - DISPLAY ADVERTISING - SOCIAL MEDIA - BRAND AWARENESS - DESTINATION PROMOTION. PROGRAMMATIC DISPLAY AND NATIVE CAMPAIGNS FOR THE CLUB AND HIGHLIFE MAGAZINES.
360° Marketing is an integrated marketing plan or campaign with unified, cohesive messaging across all the various touchpoints a consumer has with a brand. It subsequently uses all the available resources to connect with their target audience, and subtly drives them towards buying or contracting a product or service.
Digital marketing is an important tool for today's businesses, giv-en the unprecedented rapid growth of e-commerce and social media, especially in the people-oriented service sectors such as hospitality and tourism. Therefore, it is important to be highly knowledgeable about digital marketing campaigns. Through studying this case-study
Learn how to use social media platforms to inspire, engage, and convert travelers with your brand. Find out the best practices, tips, and examples for travel marketing on Instagram, Facebook, YouTube, TripAdvisor, and more.
The theme of this study is the analysis of the advertising campaign "Can't Skip Portugal" launched in 2017 by Tourism of Portugal, which the main objective was to show all the regions of the country, covering not only the most known areas but also to promote other areas of the country, showcasing Portugal as a potential destination for tourists.
1) Keep The Target Audience Front And Centre. This might sound like a lesson from Marketing 101, but it's one that is often forgotten. It's impossible to create a successful campaign without knowing who it's designed to serve. This is just as true for companies in the travel and tourism space as it is for any other industry.
A digital marketing agency can help do wonders. 5. South African Tourism- 24 Hours of Wow. For their marketing campaign, South Africa's tourism board planned to divert the attention of their tourists from safari, to other attractions in South Africa. For this, they came up with the idea of a visually interactive microsite called "24 Hours ...
Each case study will highlight the campaign's strategy, execution, and impact, focusing on what made it successful. New Zealand 100% Pure The New Zealand 100% Pure tourism campaign's strategy aimed to paint New Zealand as a country that offers adventurous experiences while making pristine landscapes and natural beauties its primary strengths.
Here are 6 travel and tourism marketing strategies that will help map out your next travel campaign. 1. Use Geotargeting to Reach Nearby Consumers. Geotargeting is the practice of delivering content to a consumer—via mobile or web—using the geographic location information of the recipient. For travel and tourism marketing, it's the ...
The theme of this study is the analysis of the advertising campaign "Can't Skip Portugal" launched in 2017 by Tourism of Portugal, which the main objective was to show all the regions of the ...
Digital marketing has become an indispensable tool in the tourism industry, shaping the way destinations engage with travelers and promoting economic growth. This study provides a comprehensive ...
According to a recent study by the World Travel & Tourism Council, the right marketing campaign can increase destination visits by up to 20%. This has led to a surge in investment in creative and engaging campaigns that resonate with potential travelers. ... The digital-first campaign was embedded with interactive tools: a user could click on ...
German Rail launched a very successful digital campaign this summer and in this blog, NTG analyses the steps and learning points from this innovative case. Relevance of the campaign based on domestic travel . When we look at the statistics available from Eurostat (2017) regarding outbound tourism in Europe, a lot can be learned.
Saudi Arabia: A Case Study in Digital Tourism Innovation Saudi Arabia's Vision 2030 highlights the Kingdom's commitment to revolutionizing its tourism industry through digital transformation. The country's investments in VR, AR, and smart technologies are paving the way for a seamless travel experience.