how to write a formal speech outline

How to Write an Effective Speech Outline: A Step-by-Step Guide

• The Speaker Lab
• March 8, 2024

Table of Contents

Mastering the art of speaking starts with crafting a stellar speech outline. A well-structured outline not only clarifies your message but also keeps your audience locked in.

In this article, you’ll learn how to mold outlines for various speech types, weaving in research that resonates and transitions that keep listeners on track. We’ll also show you ways to spotlight crucial points and manage the clock so every second counts. When it’s time for final prep, we’ve got smart tips for fine-tuning your work before stepping into the spotlight.

Understanding the Structure of a Speech Outline

An effective speech outline is like a map for your journey as a speaker, guiding you from start to finish. Think of it as the blueprint that gives shape to your message and ensures you hit all the right notes along the way.

Tailoring Your Outline for Different Speech Types

Different speeches have different goals: some aim to persuade, others inform or celebrate. Each type demands its own structure in an outline. For instance, a persuasive speech might highlight compelling evidence while an informative one focuses on clear explanations. Crafting your outline with precision means adapting it to fit these distinct objectives.

Incorporating Research and Supporting Data

Your credibility hinges on solid research and data that back up your claims. When writing your outline, mark the places where you’ll incorporate certain pieces of research or data. Every stat you choose should serve a purpose in supporting your narrative arc. And remember to balance others’ research with your own unique insights. After all, you want your work to stand out, not sound like someone else’s.

The Role of Transitions in Speech Flow

Slick transitions are what turn choppy ideas into smooth storytelling—think about how bridges connect disparate land masses seamlessly. They’re not just filler; they carry listeners from one thought to another while maintaining momentum.

Incorporate transitions that feel natural yet keep people hooked. To keep things smooth, outline these transitions ahead of time so nothing feels left up to chance during delivery.

Techniques for Emphasizing Key Points in Your Outline

To make certain points pop off the page—and stage—you’ll need strategies beyond bolding text or speaking louder. Use repetition wisely or pause strategically after delivering something significant. Rather than go impromptu, plan out what points you want to emphasize before you hit the stage.

Timing Your Speech Through Your Outline

A watchful eye on timing ensures you don’t overstay—or undercut—your moment under the spotlight. The rhythm set by pacing can be pre-determined through practice runs timed against sections marked clearly in outlines. Practice will help ensure that your grand finale isn’t cut short by surprise.

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Depending on the type of speech you’re giving, your speech outline will vary. The key ingredients—introduction, body, and conclusion—are always there, but nuances like tone or message will change with each speaking occasion.

Persuasive Speeches: Convincing With Clarity

When outlining a persuasive speech, arrange your arguments from strong to strongest. The primacy effect works wonders here, so make sure to start off with a strong point. And just when they think they’ve heard it all, hit them with an emotional story that clinches the deal.

You might start by sharing startling statistics about plastic pollution before pivoting to how individuals can make a difference. Back this up with data on successful recycling programs which demonstrate tangible impact, a technique that turns facts into fuel for action.

Informative Speeches: Educating Without Overwhelming

An informative speech shouldn’t feel like drinking from a fire hose of facts and figures. Instead, lay out clear subtopics in your outline and tie them together with succinct explanations—not unlike stepping stones across a stream of knowledge.

If you’re talking about breakthroughs in renewable energy technology, use bullet points to highlight different innovations then expand upon their potential implications one at a time so the audience can follow along without getting lost in technical jargon or complexity.

Ceremonial Speeches: Creating Moments That Matter

In a ceremonial speech you want to capture emotion. Accordingly, your outline should feature personal anecdotes and quotes that resonate on an emotional level. However, make sure to maintain brevity because sometimes less really is more when celebrating milestones or honoring achievements.

Instead of just going through a hero’s whole life story, share the powerful tales of how they stepped up in tough times. This approach hits home for listeners, letting them feel the impact these heroes have had on their communities and sparking an emotional bond.

Incorporating Research in Your Speech Outline

When you’re crafting a speech, the backbone of your credibility lies in solid research and data. But remember, it’s not just about piling on the facts. It’s how you weave them into your narrative that makes listeners sit up and take notice.

Selecting Credible Sources

Finding trustworthy sources is like going on a treasure hunt where not all that glitters is gold. To strike real gold, aim for academic journals or publications known for their rigorous standards. Google Scholar or industry-specific databases are great places to start your search. Be picky. Your audience can tell when you’ve done your homework versus when you’ve settled for less-than-stellar intel.

You want to arm yourself with evidence so compelling that even skeptics start nodding along. A well-chosen statistic from a reputable study does more than decorate your point—it gives it an ironclad suit of armor.

Organizing Information Effectively

Your outline isn’t just a roadmap; think of it as scaffolding that holds up your argument piece by piece. Start strong with an eye-opening factoid to hook your audience right off the bat because first impressions matter—even in speeches.

To keep things digestible, group related ideas together under clear subheadings within your outline. Stick to presenting data that backs up each key idea without wandering down tangential paths. That way, everyone stays on track.

Making Data Relatable

Sure, numbers don’t lie but they can be hard to connect to. If you plan on using stats in your speech, make them meaningful by connecting them to relatable scenarios or outcomes people care about deeply. For instance, if you’re talking health statistics, relate them back to someone’s loved ones or local hospitals. By making the personal connection for your audience, you’ll get their attention.

The trick is using these nuggets strategically throughout your talk, not dumping them all at once but rather placing each one carefully where its impact will be greatest.

Imagine your speech as a road trip. Without smooth roads and clear signs, the journey gets bumpy, and passengers might miss the scenery along the way. That’s where transitions come in. They’re like your speech’s traffic signals guiding listeners from one point to another.

Crafting Seamless Bridges Between Ideas

Transitions are more than just linguistic filler. They’re strategic connectors that carry an audience smoothly through your narrative. Start by using phrases like “on top of this” or “let’s consider,” which help you pivot naturally between points without losing momentum.

To weave these seamlessly into your outline, map out each major turn beforehand to ensure no idea is left stranded on a tangent.

Making Use of Transitional Phrases Wisely

Be cautious: overusing transitional phrases can clutter up your speech faster than rush hour traffic. Striking a balance is key—think about how often you’d want to see signposts on a highway. Enough to keep you confident but not so many that it feels overwhelming.

Pick pivotal moments for transitions when shifting gears from one major topic to another or introducing contrasting information. A little direction at critical junctures keeps everyone onboard and attentive.

Leveraging Pauses as Transition Tools

Sometimes silence speaks louder than words, and pauses are powerful tools for transitioning thoughts. A well-timed pause lets ideas resonate and gives audiences time to digest complex information before moving forward again.

This approach also allows speakers some breathing room themselves—the chance to regroup mentally before diving into their next point with renewed vigor.

Connecting Emotional Threads Throughout Your Speech

Last but not least, don’t forget emotional continuity, that intangible thread pulling heartstrings from start-to-finish. Even if topics shift drastically, maintaining an underlying emotional connection ensures everything flows together cohesively within the larger tapestry of your message.

Techniques for Emphasizing Key Points in Your Speech Outline

When you’re crafting your speech outline, shine a spotlight on what matters most so that your audience doesn’t miss your key points.

Bold and Italicize for Impact

You wouldn’t whisper your punchline in a crowded room. Similarly, why let your main ideas get lost in a sea of text? Use bold or italics to give those lines extra weight. This visual cue signals importance, so when you glance at your notes during delivery, you’ll know to emphasize those main ideas.

Analogies That Stick

A good analogy is like super glue—it makes anything stick. Weave them into your outline and watch as complex concepts become crystal clear. But remember: choose analogies that resonate with your target audience’s experiences or interests. The closer home it hits, the longer it lingers.

The Power of Repetition

If something’s important say it again. And maybe even once more after that—with flair. Repetition can feel redundant on paper, but audiences often need to hear critical messages several times before they take root.

Keep these strategies in mind when you’re ready to dive into your outline. You’ll transform those core ideas into memorable insights before you know it.

Picture this: you’re delivering a speech, and just as you’re about to reach the end, your time’s up. Ouch! Let’s make sure that never happens. Crafting an outline is not only about what to say but also how long to say it.

Finding Balance in Section Lengths

An outline isn’t just bullet points; it’s a roadmap for pacing. When outlining your speech, make sure to decide how much time you’d like to give each of your main points. You might even consider setting specific timers during rehearsals to get a real feel for each part’s duration. Generally speaking, you should allot a fairly equal amount of time for each to keep things balanced.

The Magic of Mini Milestones

To stay on track, a savvy speaker will mark time stamps or “mini milestones” on their outline. These time stamps give the speaker an idea of where should be in their speech by the time, say, 15 minutes has passed. If by checkpoint three you should be 15 minutes deep and instead you’re hitting 20 minutes, it’s time to pick up the pace or trim some fat from earlier sections. This approach helps you stay on track without having to glance at the clock after every sentence.

Utilizing Visual Aids and Multimedia in Your Outline

Pictures speak louder than words, especially when you’re on stage. Think about it: How many times have you sat through a presentation that felt like an eternity of endless bullet points? Now imagine if instead, there was a vibrant image or a short video clip to break up the monotony—it’s game-changing. That’s why integrating visual aids and multimedia into your speech outline isn’t just smart. It’s crucial for keeping your audience locked in.

Choosing Effective Visuals

Selecting the right visuals is not about flooding your slides with random images but finding those that truly amplify your message. Say you’re talking about climate change. In this case, a graph showing rising global temperatures can hit hard and illustrate your chosen statistic clearly. Remember, simplicity reigns supreme; one powerful image will always trump a cluttered collage.

Multimedia Magic

Videos are another ace up your sleeve. They can deliver testimonials more powerfully than quotes or transport viewers to places mere descriptions cannot reach. But be warned—timing is everything. Keep clips short and sweet because no one came to watch a movie—they came to hear you . You might highlight innovations using short video snippets, ensuring these moments serve as compelling punctuations rather than pauses in your narrative.

The Power of Sound

We often forget audio when we think multimedia, yet sound can evoke emotions and set tones subtly yet effectively. Think striking chords for dramatic effect or nature sounds for storytelling depth during environmental talks.

Audiences crave experiences they’ll remember long after they leave their seats. With well-chosen visuals and gripping multimedia elements woven thoughtfully into every section of your speech outline, you’ll give them exactly that.

Rehearsing with Your Speech Outline

When you’re gearing up to take the stage, your speech outline is a great tool to practice with. With a little preparation, you’ll give a performance that feels both natural and engaging.

Familiarizing Yourself with Content

To start off strong, get cozy with your outline’s content. Read through your outline aloud multiple times until the flow of words feels smooth. This will help make sure that when showtime comes around, you can deliver those lines without tripping over tough transitions or complex concepts.

Beyond mere memorization, understanding the heart behind each point allows you to speak from a place of confidence. You know this stuff—you wrote it. Now let’s bring that knowledge front and center in an authentic way.

Mimicking Presentation Conditions

Rehearsing under conditions similar to those expected during the actual presentation pays off big time. Are you going to stand or roam about? Will there be a podium? Think about these details and simulate them during rehearsal because comfort breeds confidence—and we’re all about boosting confidence.

If technology plays its part in your talk, don’t leave them out of rehearsals either. The last thing anyone needs is tech trouble during their talk.

Perfecting Pace Through Practice

Pacing matters big time when speaking. Use timed rehearsals to nail down timing. Adjust speed as needed but remember: clarity trumps velocity every single time.

You want people hanging onto every word, which is hard to do if you’re talking so fast they can barely make out what you’re saying. During rehearsals, find balance between pacing and comprehension; they should go hand-in-hand.

Finalizing Your Speech Outline for Presentation

You’ve poured hours into crafting your speech, shaping each word and idea with precision. Now, it’s time to tighten the nuts and bolts. Finalizing your outline isn’t just about dotting the i’s and crossing the t’s. It’s about making sure your message sticks like a perfectly thrown dart.

Reviewing Your Content for Clarity

Your first task is to strip away any fluff that might cloud your core message. Read through every point in your outline with a critical eye. Think of yourself as an editor on a mission to cut out anything that doesn’t serve a purpose. Ask yourself if you can explain each concept clearly without needing extra words or complex jargon. If not, simplify.

Strengthening Your Argument

The meat of any good presentation lies in its argument, the why behind what you’re saying. Strengthen yours by ensuring every claim has iron-clad backing—a stat here, an expert quote there. Let this be more than just facts tossed at an audience; weave them into stories they’ll remember long after they leave their seats.

Crafting Memorable Takeaways

Audiences may forget details but never how you made them feel—or think. Embed memorable takeaways throughout your outline so when folks step out into fresh air post-talk, they carry bits of wisdom with them.

This could mean distilling complex ideas down to pithy phrases or ending sections with punchy lines that resonate. It’s these golden nuggets people will mine for later reflection.

FAQs on Speech Outlines

How do you write a speech outline.

To craft an outline, jot down your main ideas, arrange them logically, and add supporting points beneath each.

What are the 3 main parts of a speech outline?

An effective speech has three core parts: an engaging introduction, a content-rich body, and a memorable conclusion.

What are the three features of a good speech outline?

A strong outline is clear, concise, and structured in logical sequence to maximize impact on listeners.

What is a working outline for a speech?

A working outline serves as your blueprint while preparing. It’s detailed but flexible enough to adjust as needed.

Crafting a speech outline is like drawing your map before the journey. It starts with structure and flows into customization for different types of talks. Remember, research and evidence are your compass—they guide you to credibility. Transitions act as bridges, connecting one idea to another smoothly. Key points? They’re landmarks so make them shine.

When delivering your speech, keep an eye on the clock and pace yourself so that every word counts.

Multimedia turns a good talk into a great show. Rehearsing polishes that gem of a presentation until it sparkles.

Last up: fine-tuning your speech outline means you step out confident, ready to deliver something memorable because this isn’t just any roadmap—it’s yours.

• Last Updated: March 5, 2024

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• Speech Crafting →

Preparation: How to write a Speech Outline (with Examples)

You have been chosen to give a speech on a particular topic and you reckon that you’re a good speech writer.

However, without a good speech outline, your speech lacks the proper skeleton to put meat on.

A speech outline is to a speech what a blueprint is to an unconstructed building.

So, how do you develop a good speech outline? First, break it down into small steps as this will make it easier for you to prioritize your ideas and organize them in the right order before you add more details to them.

How to Make an Outline for a Speech

Below are steps that will enable you to write an effective speech outline for your presentation.

You should start by asking yourself:

a) What is the big picture?

Before you begin writing your outline, you should take a step back and think about your speech as a whole.

First, think about the 3 keystones for your presentation or speech, i.e. the audience, your subject matter and of course, you, as the speaker.

Then, write a few notes down about each keystone and how they relate with each other. For instance,

• With regard to your presentation’s subject matter and the audience, what does the audience know about the subject? Do they find the subject interesting or not at all? Is the subject relevant to them?
• What do you as the speaker know about the subject in question? What are the reasons behind your presentation? Do you have any expertise on the matter? What new information will you be sharing with your audience?

A good outline will help you engage with your audience in a way that not only captures their attention but enables them to understand the subject matter.

b) What is your objective?

This refers to the goal of your presentation. Here, you should ask yourself, what do you want your audience to do after your presentation is over?

While the objective for most speakers is for their audience to know something, that may not be enough. The best presentations and speeches are those that move people to act.

If you would prefer to make an impact in such a way, then you should ensure that you are as specific as you can be when deciding on your objective in your speech outline.

c) What is your message?

Your message is what holds your presentation or speech together. This is not to mean that you shouldn’t have different parts in your speech, but it does mean that your speech should have one message that you are trying to put across.

Trying to include several different messages in your speech may confuse your audience, which makes it harder for them to understand the main point you are trying to convey. 

To do this, summarize the message of your presentation in one statement. This will not only allow you to understand the message in its entirety but also allow you to explain the message to your audience in a way that is easy to understand.

You can now use the statement you wrote above to help you develop your speech outline. Using the statement to determine whether a certain point supports your main message will ensure that your speech flows and doesn’t include any information not relevant to your subject topic.

d) How is your presentation relevant?

When it comes to a presentation or speech, the audience should always come first. That is why as a speaker, you should always keep your audience in mind when presenting.

If you have already decided on the message you will be conveying to your audience, you should now ask yourself; how is your message relevant to the audience?

If you can’t come up with a reason why your presentation is relevant, then it’s back to the drawing board for you. This could mean that you will be presenting to the wrong audience or you will be giving the wrong presentation.

You can refer back to step (c) then review steps (a) and (b) for clarity.

e) Your speech structure

This is a very important part of your presentation as without it, your speech will have no impact on the audience. Therefore, you should ensure that you include the speech structure in your speech outline.

A structure has 3 basic parts; the introduction, the body and the conclusion. It should be noted though that when working on your speech outline, a common suggestion is to begin with the body before developing both your introduction and conclusion.

Under your speech structure, the introduction is the opening of your speech/presentation. To make a good first impression on your audience, ensure that your introduction is strong.

This doesn’t have to be the usual, “Good morning, my name is YXZ…” Instead, capture your audience’s attention by either telling a story or an interesting fact, recite a quote, ask your audience to recall or imagine something or even ask a rhetorical question!

Related: How to Start a Speech to Engage Your Audience

The body of your presentation represents the bulk of your speech. You should therefore ensure that your main points can be explained in detail and that they have been organized in a logical order that makes your message easy to comprehend.

Similar to your introduction, you should finish on a strong note when it comes to your conclusion. You can do this by linking your conclusion to your introduction, after which you can then echo and summarize your message’s main points.

Different Speech Outline Examples

Below are a few examples of different speech outlines that you can use as a basis to write your own outline. Choosing the right one that works for you may depend on the type of speech you will be giving .

1. Persuasive Speech Outline

Persuasive presentations and speeches usually have a specific purpose in mind; either to urge the audience to take action on something or persuade them to adopt a certain view or opinion of something.

This type of outline allows you, the speaker, to focus on the subject matter point while arguing your case in the most effective and compelling way to your audience.

A persuasive speech outline is made up of these parts:

• An introduction
• The conclusion
• Source Citation

The first three parts are common in most if not all presentations; please refer to step (e) to familiarize yourself with them once more.

A source citation is simply citing the sources for the research and facts that you presented in your speech. Remember you are trying to persuade your audience, so authoritative sources add weight to your argument.

2. Informative Speech Outline

There are different types of informative outlines. These include:

• The informative speech outline
• The informative presentation outline
• The informative essay outline

These outlines are made up of 3 basic parts; the introduction, body and conclusion. For purposes of this article, we will be discussing the informative speech outline.

The central objective of an informative speech is to offer unique, useful and interesting information to your audience. Before choosing your informative speech topic , you should consider your overall objective.  

Additionally, there are various types of informative speeches , including:

• Concept - These are used to discuss abstract ideas like ideas and theories.
• Process - These are used when describing broad processes.
• Event - These are used to explain things that may happen, are already happening or those that have happened already.
• Object - These are used when talking about products, places or people.

In addition to this, there are patterns that can be used to organize your speech outline. These will be chosen depending on your speech type.

Types of these patterns include:

• Chronological or sequential - This pattern deals with a sequence of events; which could be useful in demonstration speeches or when discussing historical topics
• Spatial or geographic - Use this pattern when discussing topics that deal with physical spaces
• Logical - This pattern is suitable for a broad topic that has been broken down into sub-topics.
• Advantage-disadvantage - This pattern can be used when you will be examining a range of negative and positive aspects of an event or idea

Furthermore, there are 2 possibilities for preparing a speech outline; the speaking and preparation outline.

The speaking outlines make use of phrases and keywords, which helps keep you focused on the subject matter while the preparation outline is used to help you develop your speech and makes use of full sentences.

3. Demonstrative Speech Outline

A demonstrative speech is an instructional speech that teaches the audience something by demonstrating the process.

Here are the basic steps for a demonstrative speech:

• Ask yourself why you choose this topic and why it is important to the audience
• Provide an overview
• Explain the steps involved in your process
• Talk about variations, other options
• Ensure you allot time for Q&A
• Give a brief summary

For a more in-depth guide on writing demonstrative speeches, click here .

Pro-Tip: Write down the specific purpose of your speech and your topic of discussion as you formulate your generic speech outline.

Conclusion: On Speech Outline Formats

As you become better at writing and delivering speeches, you will soon learn that the different outline formats described above aren’t mutually exclusive. Rather, situations often make it necessary to mix different formats.

What are you waiting for? Go out there and grow your confidence as a speech writer and speaker!

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How to Write a Speech Outline

Last Updated: May 23, 2024 Fact Checked

This article was co-authored by Emily Listmann, MA and by wikiHow staff writer, Jennifer Mueller, JD . Emily Listmann is a Private Tutor and Life Coach in Santa Cruz, California. In 2018, she founded Mindful & Well, a natural healing and wellness coaching service. She has worked as a Social Studies Teacher, Curriculum Coordinator, and an SAT Prep Teacher. She received her MA in Education from the Stanford Graduate School of Education in 2014. Emily also received her Wellness Coach Certificate from Cornell University and completed the Mindfulness Training by Mindful Schools. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 510,202 times.

A speech outline can increase your confidence and help you keep your place so you sound authoritative and in control. As you write your speech outline, focus on how you'll introduce yourself and your topic, the points you'll cover, and the interests of your audience.

Sample Outline and Writing Help

Crafting Your Introduction

• Keep in mind you may be nervous when you start your speech. Include this in your outline so you won't forget.
• If there's anything about you that relates you to your audience, or to the group that organized the event, you want to include that in your brief greeting as well – especially if you didn't have the benefit of an introduction from someone else.
• For example, you might say "Good afternoon. I'm Sally Sunshine, and I've been a volunteer with the Springfield Animal Society for five years. I'm honored they've invited me to speak here today about the importance of spaying or neutering your pets."

• When choosing your attention-getter, keep your audience in mind. Think about what would grab their attention – not necessarily what you personally find interesting or humorous.
• If you're not sure whether your attention-getter will work, try practicing it in front of friends or family members who are similar in age and interests to the people who will be in the audience when you give your speech.
• For example, if you're giving a speech on spaying and neutering pets to a group of suburban families, you might open with a humorous reference to the Disney movie "101 Dalmatians."

• Briefly explain the importance of the topic or issue you'll be discussing in your speech.
• If your speech is an informative one, explain why the information is important or relevant to your audience.
• For argumentative speeches, explain what might happen if action isn't taken on the issue.
• For example, you might say "Every year, our local animal shelter has to put down 500 unwanted cats and dogs. If all pets were spayed and neutered, it's estimated this number would decrease to under 100."

• If you're giving an argumentative speech, your thesis statement will be a statement of the ultimate point you hope to prove through the information and evidence you lay out in your speech.
• For example, the thesis statement for a speech arguing that all pet owners should spay or neuter their pets might be "Our entire community would benefit if all pets were spayed or neutered."
• The thesis statement for a more informative speech will simply summarize the type of information you're going to provide the audience through your speech.
• For a more scientific speech, your thesis statement will reflect the hypothesis of the scientific study you're presenting in your speech.

• If you're giving a speech for a class in school, your "credibility" may be as simple as the fact that you took the class and researched the topic.
• However, if you have a more personalized interest in the topic of your speech, this is a good time to mention that.
• For an argumentative speech, a personal connection to the subject matter can enhance your credibility. For example, maybe you're giving a speech about local urban housing policy and you became interested in the topic when you learned your family was facing eviction. A personal connection often can mean more to members of your audience than extensive professional experience in the area.

• There's no hard and fast rule, but speeches typically have three main points. You should list them in your introduction in the order you plan to present them in your speech. The order in which you discuss your points depends on the type of speech you're giving.
• For example, your speech on spaying or neutering pets might address the benefits to the pet first, then the benefit to the pet's family, then the benefit to the community at large. This starts small and moves outward.
• For an argumentative speech, you typically want to lead with your strongest argument and work down in order of strength.
• If you're giving an informative speech based on a historical event, you may want to provide your points chronologically. Other informative speeches may be better served by starting with the broadest point and moving to more narrow points.
• Ultimately, you want to order your points in a way that feels natural to you and will enable you to easily transition from one point to another.

Building the Body of Your Speech

• Your first point will be a top-level entry on your outline, typically noted by a Roman numeral.
• Beneath that top-level, you will have a number of sub-points which are comments, statistics, or other evidence supporting that point. Depending on how your outline is formatted, these typically will be letters or bullet points.

• As with the points themselves, with your evidence you typically want to start with the strongest or most important sub-point or piece of evidence and move down. This way, if you start running short on time, you can easily cut the last points without worrying that you're leaving out something important.
• The type of evidence or sub-points you'll want to include will depend on the type of speech you're giving.
• Try to avoid pounding your audience with long series of numbers or statistics – they typically won't retain the information. If you have a significant amount of numerical data or statistics, creating an infographic you can project during your presentation may be more useful.
• Keep in mind that additional personal stories or anecdotes can be particularly effective to get your point across in a speech.
• For example, if your first point in your speech about spaying or neutering pets is that the procedure benefits the pets themselves, you might point out that pets that are spayed or neutered live longer, are at a decreased risk for certain types of cancer, and are generally more healthy than pets who aren't spayed or neutered.

• Avoid over-thinking your transition. It really doesn't need to be incredibly sophisticated. If you can't come up with anything specific, using a simple transitional phrase will work fine.
• For example, you might say "Now that I've discussed how spaying and neutering has a positive effect on your pet's health, I want to move to the effect that spaying and neutering has on your family."
• Some of the most effective transitions turn on a particular word or phrase, such as the word "effect" in the example above.

• When choosing your sub-points or the facts that you want to emphasize in your speech, keep your audience in mind as well as the overall point. Think about what's important to them, or what they potentially would find most surprising or most interesting.

Creating Your Closing

• This transition doesn't need to be fancy – it doesn't even have to be a whole sentence. You can simply say "In conclusion," and then launch into your summary.

• You don't need to go into detail here – you're just reinforcing what you've already told your audience.
• Make sure you don't introduce any new information in your closing summary.
• For example, you might say "As you've seen, spaying or neutering your pet has substantial benefits not only for you and your pet, but also for the community at large."

• If your speech went well, you have fully proven your thesis and demonstrated its importance. This statement should relate back to the summary of your points and present a strong statement.
• Particularly for brief speeches, you can even combine your summary of points with your thesis statement in a single sentence that wraps up your speech.
• For example, you might say "Given the benefits to your pet's health, to your family, and to the overall well-being of your community, it is clear that spaying or neutering pets should be a top priority for all pet owners."

• You may want to think of a way to bring the entire speech back around to that story you initially told to grab your audience's attention.
• If you have an argumentative or similar speech, your closing lines typically will include a call to action. Give your audience an example of how important the subject of your speech is, and implore them to act on the information you gave them in a specific way.
• When making a call to action, make sure you include specific details, such as where to go, who to contact, and when to act.
• For example, you might say "For the next week, the Springfield Animal Society will be spaying and neutering pets for free at their clinic on 123 Main Street. Call 555-555-5555 to make an appointment for your furry friend today!"

• Particularly if your speech was longer or if you went over the time allotted, be sure to tell them that you appreciate their time.
• As with your initial greeting, including this in your outline ensures you won't forget it in the moment. That doesn't mean you should try to write something verbatim. Rather, you should focus on your thanks being more off-the-cuff and sincere.

• If you want to establish parameters for the questions, be sure to list these in your outline so you can mention them when you announce that you're open for questions.
• Anticipate questions that may be asked dependent on your speech topic. Preemptively answer those questions and include them in your outline.
• You also should note if you only have a specified period of time for questions, or if you're only taking a set number of questions.

Community Q&A

• Outlines can vary in how formal or informal you make them. You could either make it a full script or use shorthand with highlighted main points. Use the outline that works best for you. Thanks Helpful 12 Not Helpful 0
• Use a large font that you can easily read by glancing down. Print your outline and place it on a desk, then stand and look down at the paper. If it's too small or you find yourself leaning over to read it, increase the font size. Thanks Helpful 16 Not Helpful 3
• Type your outline on a word-processing application. There typically will be an outline template you can use that will format the outline correctly automatically. Thanks Helpful 7 Not Helpful 3

You Might Also Like

• ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/speech-introductions
• ↑ https://owl.purdue.edu/owl/general_writing/the_writing_process/thesis_statement_tips.html
• ↑ https://lewisu.edu/writingcenter/pdf/final-developing-a-speech-outline.pdf
• ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/speech-evidence
• ↑ https://open.lib.umn.edu/publicspeaking/chapter/10-2-keeping-your-speech-moving/

About This Article

The best way to write a speech outline is to write the main points of your greeting and introduction in the first section, including your name and what you’ll be talking about. Then, make a second section with bullet points of all the important details you want to mention in the body of your speech. Make sure to include facts and evidence to back your argument up. Finish your outline with a section that summarizes your points concisely. To learn how to keep your audience's attention throughout your speech, keep reading below! Did this summary help you? Yes No

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COMM 101: Fundamentals of Public Speaking - Valparaiso

• Delivery Skills
• Stage Fright
• Body Language / Non-Verbal Communication
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• Speech Outline Examples
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• Citation Resources This link opens in a new window

A basic speech outline should include three main sections:

• The Introduction --  This is where you tell them what you're going to tell them.
• The Body -- This is where you tell them.
• The Conclusion -- This is where you tell them what you've told them.
• Speech Outline Formatting Guide The outline for a public speech, according to COMM 101 online textbook  The Public Speaking Project , p.p. 8-9.

Use these samples to help prepare your speech outlines and bibliographies:

• Sample Speech Preparation Outline This type of outline is very detailed with all the main points and subpoints written in complete sentences. Your bibliography should be included with this outline.
• Sample Speech Speaking Outline This type of outline is very brief and uses phrases or key words for the main points and subpoints. This outline is used by the speaker during the speech.
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• Next: Informative Speeches >>
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• How to plan a speech

Planning your speech

- a complete, unabridged guide with multiple examples to help plan a successful speech ☺.

By:  Susan Dugdale  | Last modified: 06-05-2023

Planning your speech is where your success begins. I do not jest! 

In your imagination you may hear yourself being stunning, the audience clapping wildly  as they rise to their feet to give you a standing ovation.

You may see yourself being deluged in red roses and offered several speaking contracts. Obviously, they are all lucrative but you choose the one with optional extras: an extended holiday in the South of France …

But first you have to begin at the beginning: planning your speech. Without a plan you are whistling in the wind, dreaming.

What's on this page:

How to plan a speech step by step:

• gathering the information to write your speech
• brainstorming : what is a brainstorm, examples of brainstorms, getting started, with full step by step explanations and examples
• how to shape material to fit an audience, the speech setting, and time allocation
• an example speech outline
• how and why to research
• how to meet varying learning style needs: visual, auditory, and  kinesthetic
• links to other useful pages: how to rehearse, make cue-cards...

Planning your speech from the start

A note about these notes.

These notes are general guidelines for ALL types of speeches. I know they are long.

(Actually that's an understatement! They are very long.)

I also know if you take the time to go through them they'll give you a solid introduction to thorough speech preparation.

They cover the basics of good presentation planning, research, writing and rehearsal: aspects you’ll want to consider regardless of the type of speech you’re giving.

Gathering your information

Once you have information about:

• WHY you are going to speak (the purpose of your speech),
• WHO you are going to speak to (your audience),
• WHAT your general or specific subject matter is,
• HOW long the speech is to be,
• and WHERE it is...,

you are ready to make a rough or draft outline.

This will be your guide for writing.

You may alter the outline as you go along, as better or different ideas occur to you and that’s OK. It shows you’re flexible and thinking but before we can change anything we have to have something to start with.

To get to the outline stage in the speech planning process we first need to collect up all the "why", "who", "what", "when", "how", and "where" information needed. And that begins with a brainstorm * .

* What is a brainstorm?

A brainstorm is the name given to a commonly used, and effective, technique for generating lots of ideas on a topic, or theme, fast.

Using a heading as a prompt to get you thinking, you quickly note everything you can think of relating to it. You do not edit yourself.  You simply let the ideas flow until you can think of no more, making no judgements about whether it's a good idea, a silly idea, or a right or wrong one.

Ultimately, some will be more useful than others. You will sort through and order them later. However, the first step in the brainstorming process, is to accept everything you think of without hesitation. Stopping to decide what's OK and what's not breaks the flow.

If you'd like to see what a completed brainstorm looks like I have examples of them on my site. You'll see they provided the ideas that were then used to write the example speeches.

• one for a maid of honor speech
• one for a 50th wedding anniversary speech
• and another for a farewell speech for a colleague

Return to Top

Brainstorm to begin planning your speech

The brainstorm you are going to do is about making sure you thoroughly understand everything you possibly can about the speech you intend to give.

On a large piece of paper or in a word document write these headings with enough space between them for notes.   

WHY are you giving this speech?

What is the purpose of the speech? Do you intend to inspire? To motivate? To entertain? To inform? Or perhaps you want to combine several, like to inform, motivate and inspire?

Knowing what you want your audience to think, feel and do as a result of listening to your speech is the WHY underpinning your presentation. It will help guide what content you use and how you structure it.

WHO is your audience?

Write down as much as you know about the audience.

This will give you ideas about what they will want to hear and be interested in. It will also be your guide when it comes to shaping your material. (More about this later!)

For now, make notes covering:

• the number of people expected to be in your audience,
• their age group,
• ethnicity, if appropriate,
• and the common, or uniting factors they share,
• and specific interests they may have.

Why is knowing who you're talking to vital?

Find out more about why being in harmony with your audience is so important. Check out building rapport.

Examples of WHY, WHO, WHAT...brainstorm notes 

Meet Martha Brown. She's fictional. I've made her, and the presentation she's preparing for up, to show you how the brainstorming part of the planning process works.

Martha's been asked to give a motivational speech to a group of women whose background is similar to her own. She, too, came from a family who struggled financially.

Today she is one of the few amongst her relatives who has maintained a marriage, raised children and has a successful business. Her small catering firm specializes in delivering beautifully presented gourmet meals and finger food on demand.

The organizer of the event wants her to share her life story as a guide or inspiration.

Martha is conscious of her good fortune but also knows the starting point, or the seed, lay within her. She desired the change of circumstances so much she enabled them to happen.

WHY is Martha giving this presentation?

What's the principal purpose behind Martha's speech? What does she want her audience to think, feel or do as a result of listening to her? 

Let's put ourselves in her shoes.

She wants to:

• motivate and inspire her audience
• give them hope 
• show them there is a way out of the circumstances they find themselves in

WHO is Martha's audience?

These are Martha's notes covering the key points about her audience.

• Approximately 25 people ( number )
• Mostly mid to late 30s (age)
• All women (gender)
• Mixed ethnic background but all speak English (ethnicity)
• City dwellers (uniting factor)
• Mostly work inside the home (uniting factor)
• Many have children (uniting factor)
• Interested in achieving work/life balance for themselves and their families and in particular a better financial situation (interest/uniting factor)
• All belong to the same church group (uniting factor)

WHAT are you going to talk about?

Write down the title and/or type of speech you have been asked to prepare. Now using your notes from the WHO section of your brainstorm, begin another set.

This time you are looking to see how WHAT you're going to talk about can be specifically shaped to meet and serve the interests of your audience.

Let's look at an example of WHAT

How does martha shape her life story to fit her audience.

She doesn't want to overwhelm them with information so they can’t think straight or digest it. That will turn them off.

They will think it’s too difficult and beyond them. They may listen, be interested, but they won’t  identify  with it.

She wants them to feel they can take from her experience and use it to enrich their own lives.

Her notes for WHAT may look like this:

• S peech Title How to win a future for your family when the kids need feeding and the bills want paying.
• Content - main points
• I am like you – I get too busy to plan ahead, I have a tendency to deal with what or whoever squeals loudest, I get tired …
• Before and after – life before I made the decision to start my own business – life after I made the decision. Comparisons – several examples.
• The hardest part of making the decision and acting on it was … Examples.
• The best part of making the decision … Examples. People who inspired me to act.
• What I’ve learned in the process about my family, others and myself … Examples.
• How I keep myself inspired … goal setting, listening and learning from others
• The future – a possible way forward for you, the women in the audience listening.

It’s not a speech yet but you can see the beginnings of its shape and how she’s used her knowledge of the audience to ensure giving them something they’ll enjoy listening to and identify with.

How? (How long will I speak for? How will I deliver my speech?)

There are two important 'hows' to consider.

1. How long have I got to speak?

The first is HOW long have I got to speak.

The time allocation you have been given will determine what you put into your speech and what you will leave out.

If you have a relatively short time, 3-5 minutes, you will need to either focus on one major topic with examples to illustrate or settle for covering a maximum of three lightly.

The purpose of your speech and your audience will help you make the most relevant choice. A longer time gives you more freedom to develop several ideas/themes fully.

2. How will I deliver my presentation?

The second 'how' relates to the method of presentation. HOW will you deliver this speech?

For example:

• Will this be a speech told with humor?
• Will you have a 'show and tell'? (This is when you take objects relevant to your speech to illustrate your points. It could be photographs or other items if they are suitable to transport.)
• Could you give a demonstration?

Shaping delivery to meet different learning styles

When you consider this 'how' bear in mind the different needs of your audience. Most people have a preferred mode for receiving information. That is their learning style.

Some people understand well through listening. They are called 'auditory'.

Some people get most of their understanding through looking. They are called 'visual'.

Others receive and understand information best when they can touch, feel or do what is being explained to them. These are the 'kinesthetics'.

Most of us have a preference for one or two modes. For instance, I am 'auditory' and 'visual'. I want to hear and see.  

A considerate speaker tries to include all three modes (learning styles) in their speech.

(For more on catering for learning styles with examples see the foot of the page.)

Delivery and time are yoked together

How you to choose to deliver your presentation is governed by the time you have available. If it is short, you may have to leave out a 'show and tell' or a demonstration but you will always be able to include something to meet all three modes satisfactorily.

'HOW' example from Martha's brainstorm notes 

Let’s return to Martha’s Notes to see what she does with the 'how' segment of her brainstorm.

How long? Time available = 10 minutes. (Maybe a little more but that depends on the rest of the agenda of the meeting and how well it flows. Could be some space for questions from the audience and answer.)

How to present? Definitely with humor! Also take some fliers, business cards and samples of finger food along. These can be available for people to pick up at the end of the presentation.

WHEN will this speech be given?

WHEN has two aspects you'll want to take into consideration.

The first is the actual date you have to have it ready for delivery. That lets you know how much time you have for preparation. Is it three weeks, six weeks, or two days?

You'll use that information to plan your workflow. For example, allocating yourself one week to get your preliminary outline and any research required, completed.   

The second aspect is the actual time of day and season you deliver a speech. This can have an impact on what you do and say.

For example: You can use an early bird start in the middle of winter on a wet Monday morning effectively by acknowledging the efforts people have made to be there, and by making sure the heaters are on and there's hot coffee available.

Finding ways of tying in what is happening in the 'here and now' is a good way to connect with your audience.

A word of warning : Be conscious about presenting difficult or challenging material when people are either both tired and hungry (just before lunch or dinner) or when they’ve just eaten! Concentration spans are not at their best in either situation. If possible save this type of content for a mid-morning or afternoon slot.

Martha’s Notes, WHEN:  2.45pm, Wednesday, 2nd August – Summer heat

WHERE will this presentation take place?

The environment/room/space you are to speak can play a big role in shaping the final presentation of your speech.

Points to consider are:

• Where will I be in relation to the audience?
• Will they see me easily?
• Will they hear me easily?
• Do I need a microphone?
• Is there a place to put notes if I’m using them?
• Where can I set up my samples for people to take them easily?
• Are there power points if I want to use any electronic devices?
• Do I have to provide everything I want to use (e.g.: computer, screen, leads…)?

Many fully prepared, beautifully rehearsed speeches fail because insufficient thought has gone into where they are to take place.

It’s no fun when people can neither see nor hear you or the carefully thought through demonstration is stymied through lack of an electric socket in the right place!

Martha’s Notes, WHERE: Church meeting room. It can seat everybody comfortably and there’s room for a table to put out a display of fliers and trays of food, paper napkins etc. Arrange the chairs in a horseshoe or semi-circle so everybody can see clearly.

Pulling the brainstorm notes together in an outline

Once you've worked your way through making notes under your WHY, WHO, WHAT, HOW, WHEN, and WHERE headings, you're ready for the next step.

That's picking and choosing, then re-ordering and re-writing the material you've taken from the WHAT and HOW segments of your brainstorm until you're satisfied it flows well and meets your speech purpose.

After you’ve completed outlining your speech, you’ll be ready to do any extra research required, and then you’re on to the task of writing your speech.

Martha's completed outline

Here's Martha’s Finished Outline as an example. 

Speech length : 15 minutes with extra time for a 'Question and Answer' session at the end of the presentation.

Speech title : How to win a future for your family when the kids need feeding, and the bills want paying

Introduction (2.5 minutes): Thanks for coming today … Summer heat, we’d all rather be at beach reading a book under a sun umbrella….etc. But I hope I’ve got something for you that’ll more than make up for it. I look around the hall and I see a lot of women just like me: women, who work hard, love their families, etc., … want the best for them.

(Insert anecdotal humor, perhaps a small personal story about credit cards. For instance, the only way I could manage them was to banish them the bottom drawer of the filing cabinet. Or use them to test how sharp my scissors were.)

Main Idea 1 (3 minutes): Introduce business and what it is.

Explain how it functions on a daily basis. Briefly outline long-term goals.

(Quick show-and-tell with flyers and food. Invite people to sample at end and ask questions.)

Main idea 2 (3.5 minutes): My life before the business (tie to women in audience). My life after business started. What I have achieved. The hardest part about starting, staying in business. The best part about starting, staying in business. People who have inspired me.

Main idea 3 (3.5 minutes): What I’ve learned in the process about my family, others and myself … Examples. How I keep myself inspired … goal setting, listening and learning from others

Summary : (2.5 minutes): Very quick round up of principal points. The future – the way forward for you, the women in the audience listening. Invite questions if time. Remind them about the fliers and the food! Thank organizers.

Summary - Core speech planning questions

That’s it! Very short, sweet and simple.

There’s nothing magical about planning your speech. It's just methodical: one-step-after-another. If you find yourself flustered go back to the core brainstorm headings and ask yourself the key questions once more.

• WHY am I giving this presentation? What is my purpose?What do I want my audience to do, think, or feel as a result of having heard me speak?
• WHO is this speech for?
• WHAT am I going to tell them that’s relevant and interesting?
• HOW long is the speech expected to be?
• HOW am I going to present it?
• WHEN is the speech for? (Date, day, time, season)
• WHERE is the speech going to happen? (Hall, outdoors, stadium…)

Write your answers down and let them be your guide.

Remember this is not your finished speech.

It’s your outline * : a map of what you’re going to cover.

Don’t spend too much time trying to get it perfect. You’ll want that energy for researching, writing and rehearsing!

And guess what is coming up next?

* If you'd like more about outlining a speech, including a printable outline template to use, go to sample speech outline .

Getting from planning to delivery

Here are links to articles on:

• how to research your speech . The reasons for research are discussed under the heading below -"When and What to Research"
• how to write your speech
• how to prepare and use cue cards. The benefits of using cue cards over reading from a word-for-word script are enormous. Because you are freed from having to focus on your notes you can interact with your audience directly. Your speech becomes more spontaneous and "in-the-moment".
• how to use story telling to enrich your speech . Do consider weaving your personal stories into your speech. They add tremendous audience appeal. 
• how to use props. If you're planning a "show and tell" type speech, this page is essential reading.
• how to rehearse. Rehearsal will lift your speech from ordinary to extraordinary. You'll find out privately where the glitches are, rather than publicly. It gives you an opportunity to refine your delivery.  I think it's absolutely essential!  

When and what to research

If you already know your subject thoroughly, inside out, back to front and sideways, there will be no need to research and you can skip this part of planning your speech.

BUT if you don’t, the outline should point up the gaps needing to be filled with specific information.

In our example it there seems little need for Martha to do any further research, as this speech is her personal story.

However, there are a number of ways she could strengthen her speech and add real benefits for her audience.

For example: she could bring along fliers from local training institutions providing courses especially geared for women setting up business on their own or she could provide a list of business women in the community willing to mentor and advise women in start-ups. A reading list would be helpful, as would a resource list.

All of these ideas need researching before presenting.

Careful research adds authority to your work. It shows care, thought and dedication to getting it right. Your audience will appreciate and respect you for it.

NB. If you are presenting material as fact rather than as opinion, check it! Make sure you know rather than think you know. If you can’t find out, then say so.

PS. Remember those modes or preferred learning styles?

Did you pick how Martha planned to meet each of them in her outline?

For the 'auditory' learners she would tell her story using her voice in a lively, interesting-to-listen-to way! Nothing turns an auditory focused person's ears off faster than a monotone drawl.

For the 'visual' people, she would provide fliers and food to see. Plus her appearance and body language would 'say' to them, this is a vibrant, purpose-filled person who loves what she does.

And lastly, she would use 'word pictures' to illustrate the points she made in her speech. The 'visual' would literally 'see' where she was coming from by using their imagination to recreate her images in their own minds!

For the 'kinesthetics', Martha planned to actively tell her story. She would use vivid 'action' words describing how she did things.

Example: ' I started a business.'  is bland. It doesn't communicate any of the effort or feelings involved.

By contrast: ' I started my own business. What a journey! I know you've watched your children learning to walk. Well, that was me! I fell. I skinned my knees and bruised myself. I got up, took two steps and crashed again...'

You get the idea. This is action, living and real.

The 'kinesthetic' folk will appreciate and know what she is talking about.

Additionally, Martha's fliers and food will appeal too. They can hold them, actively read the fliers and taste the food.

Lastly, they will be aware of what Martha does while she's talking to them. Is she conveying energy, excitement and action in her body language? If so, she'll have them with her!

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9.4 Outlining

Learning objectives.

• Explain the principles of outlining.
• Create a formal outline.
• Explain the importance of writing for speaking.
• Create a speaking outline.

Think of your outline as a living document that grows and takes form throughout your speech-making process. When you first draft your general purpose, specific purpose, and thesis statement, you could create a new document on your computer and plug those in, essentially starting your outline. As you review your research and distill the information down into separate central ideas that support your specific purpose and thesis, type those statements into the document. Once you’ve chosen your organizational pattern and are ready to incorporate supporting material, you can quote and paraphrase your supporting material along with the bibliographic information needed for your verbal citations into the document. By this point, you have a good working outline, and you can easily cut and paste information to move it around and see how it fits into the main points, subpoints, and sub-subpoints. As your outline continues to take shape, you will want to follow established principles of outlining to ensure a quality speech.

The Formal Outline

The formal outline is a full-sentence outline that helps you prepare for your speech. It includes the introduction and conclusion, the main content of the body, key supporting materials, citation information written into the sentences in the outline, and a references page for your speech. The formal outline also includes a title, the general purpose, specific purpose, and thesis statement. It’s important to note that an outline is different from a script. While a script contains everything that will be said, an outline includes the main content. Therefore you shouldn’t include every word you’re going to say on your outline. This allows you more freedom as a speaker to adapt to your audience during your speech. Students sometimes complain about having to outline speeches or papers, but it is a skill that will help you in other contexts. Being able to break a topic down into logical divisions and then connect the information together will help ensure that you can prepare for complicated tasks or that you’re prepared for meetings or interviews. I use outlines regularly to help me organize my thoughts and prepare for upcoming projects.

Outlining provides a scaffolding, or structure, that will help ensure your speech is logical, coherent, and organized.

Wikimedia Commons – CC BY 2.0.

Principles of Outlining

There are principles of outlining you can follow to make your outlining process more efficient and effective. Four principles of outlining are consistency, unity, coherence, and emphasis (DuBois, 1929). In terms of consistency, you should follow standard outlining format. In standard outlining format, main points are indicated by capital roman numerals, subpoints are indicated by capital letters, and sub-subpoints are indicated by Arabic numerals. Further divisions are indicated by either lowercase letters or lowercase roman numerals.

The principle of unity means that each letter or number represents one idea. One concrete way to help reduce the amount of ideas you include per item is to limit each letter or number to one complete sentence. If you find that one subpoint has more than one idea, you can divide it into two subpoints. Limiting each component of your outline to one idea makes it easier to then plug in supporting material and helps ensure that your speech is coherent. In the following example from a speech arguing that downloading music from peer-to-peer sites should be legal, two ideas are presented as part of a main point.

• Downloading music using peer-to-peer file-sharing programs helps market new music and doesn’t hurt record sales.

The main point could be broken up into two distinct ideas that can be more fully supported.

• Downloading music using peer-to-peer file-sharing programs helps market new music.
• Downloading music using peer-to-peer file-sharing programs doesn’t hurt record sales.

Following the principle of unity should help your outline adhere to the principle of coherence, which states that there should be a logical and natural flow of ideas, with main points, subpoints, and sub-subpoints connecting to each other (Winans, 1917). Shorter phrases and keywords can make up the speaking outline, but you should write complete sentences throughout your formal outline to ensure coherence. The principle of coherence can also be met by making sure that when dividing a main point or subpoint, you include at least two subdivisions. After all, it defies logic that you could divide anything into just one part. Therefore if you have an A , you must have a B , and if you have a 1 , you must have a 2 . If you can easily think of one subpoint but are having difficulty identifying another one, that subpoint may not be robust enough to stand on its own. Determining which ideas are coordinate with each other and which are subordinate to each other will help divide supporting information into the outline (Winans, 1917). Coordinate points are on the same level of importance in relation to the thesis of the speech or the central idea of a main point. In the following example, the two main points (I, II) are coordinate with each other. The two subpoints (A, B) are also coordinate with each other. Subordinate points provide evidence or support for a main idea or thesis. In the following example, subpoint A and subpoint B are subordinate to main point II. You can look for specific words to help you determine any errors in distinguishing coordinate and subordinate points. Your points/subpoints are likely coordinate when you would connect the two statements using any of the following: and , but , yet , or , or also . In the example, the word also appears in B, which connects it, as a coordinate point, to A. The points/subpoints are likely subordinate if you would connect them using the following: since , because , in order that , to explain , or to illustrate . In the example, 1 and 2 are subordinate to A because they support that sentence.

• They conclude that the rapid increase in music downloading over the past few years does not significantly contribute to declining record sales.
• Their research even suggests that the practice of downloading music may even have a “slight positive effect on the sales of the top albums.”
• A 2010 Government Accountability Office Report also states that sampling “pirated” goods could lead consumers to buy the “legitimate” goods.

The principle of emphasis states that the material included in your outline should be engaging and balanced. As you place supporting material into your outline, choose the information that will have the most impact on your audience. Choose information that is proxemic and relevant, meaning that it can be easily related to the audience’s lives because it matches their interests or ties into current events or the local area. Remember primacy and recency discussed earlier and place the most engaging information first or last in a main point depending on what kind of effect you want to have. Also make sure your information is balanced. The outline serves as a useful visual representation of the proportions of your speech. You can tell by the amount of space a main point, subpoint, or sub-subpoint takes up in relation to other points of the same level whether or not your speech is balanced. If one subpoint is a half a page, but a main point is only a quarter of a page, then you may want to consider making the subpoint a main point. Each part of your speech doesn’t have to be equal. The first or last point may be more substantial than a middle point if you are following primacy or recency, but overall the speech should be relatively balanced.

Sample Formal Outline

The following outline shows the standards for formatting and content and can serve as an example as you construct your own outline. Check with your instructor to see if he or she has specific requirements for speech outlines that may differ from what is shown here.

Title: The USA’s Neglected Sport: Soccer

General purpose: To persuade

Specific purpose: By the end of my speech, the audience will believe that soccer should be more popular in the United States.

Thesis statement: Soccer isn’t as popular in the United States as it is in the rest of the world because people do not know enough about the game; however, there are actions we can take to increase its popularity.

Introduction

Attention getter: GOOOOOOOOOOOOAL! GOAL! GOAL! GOOOOOOAL!

Introduction of topic: If you’ve ever heard this excited yell coming from your television, then you probably already know that my speech today is about soccer.

Credibility and relevance: Like many of you, I played soccer on and off as a kid, but I was never really exposed to the culture of the sport. It wasn’t until recently, when I started to watch some of the World Cup games with international students in my dorm, that I realized what I’d been missing out on. Soccer is the most popular sport in the world, but I bet that, like most US Americans, it only comes on your radar every few years during the World Cup or the Olympics. If, however, you lived anywhere else in the world, soccer (or football, as it is more often called) would likely be a much larger part of your life.

Preview: In order to persuade you that soccer should be more popular in the United States, I’ll explain why soccer isn’t as popular in the United States and describe some of the actions we should take to change our beliefs and attitudes about the game.

Transition: Let us begin with the problem of soccer’s unpopularity in America.

• The president of FIFA, which is the international governing body for soccer, was quoted in David Goldblatt’s 2008 book, The Ball is Round , as saying, “Football is as old as the world…People have always played some form of football, from its very basic form of kicking a ball around to the game it is today.”
• Basil Kane, author of the book Soccer for American Spectators , reiterates this fact when he states, “Nearly every society at one time or another claimed its own form of kicking game.”
• Our own “national sports” such as football, basketball, and baseball take up much of our time and attention, which may prevent people from engaging in an additional sport.
• Comparatively, 34 percent of those surveyed said that football was their favorite sport to watch.
• In fact, soccer just barely beat out ice skating, with 3 percent of the adults surveyed indicating that as their favorite sport to watch.
• According to the 2009 article from BleacherReport.com, “An American Tragedy: Two Reasons Why We Don’t Like Soccer,” the average length of a play in the NFL is six seconds, and there is a scoring chance in the NBA every twenty-four seconds.
• This stands in stark comparison to soccer matches, which are played in two forty-five-minute periods with only periodic breaks in play.
• The BleacherReport article also points out that unlike with football, basketball, and baseball—all sports in which the United States has most if not all the best teams in the world—we know that the best soccer teams in the world aren’t based in the United States.
• We also expect that sports will offer the same chances to compare player stats and obsess over data that we get from other sports, but as Chad Nielsen of ESPN.com states, “There is no quantitative method to compare players from different leagues and continents.”
• Last, as legendary sports writer Frank Deford wrote in a 2012 article on Sports Illustrated ’s website, Americans don’t like ties in sports, and 30 percent of all soccer games end tied, as a draw, deadlocked, or nil-nil.

Transition: Although soccer has many problems that it would need to overcome to be more popular in the United States, I think there are actions we can take now to change our beliefs and attitudes about soccer in order to give it a better chance.

• Fans argue every day, in bars and cafés from Baghdad to Bogotá, about statistics for goals and assists, but as Nielsen points out, with the game of soccer, such stats still fail to account for varieties of style and competition.
• So even though the statistics may be different, bonding over or arguing about a favorite team or player creates communities of fans that are just as involved and invested as even the most loyal team fans in the United States.
• The fact that soccer statistics aren’t poured over and used to make predictions makes the game more interesting.
• The fact that the segments of play in soccer are longer and the scoring lower allows for the game to have a longer arc, meaning that anticipation can build and that a game might be won or lost by only one goal after a long and even-matched game.
• There is most likely a minor or even a major league soccer stadium team within driving distance of where you live.
• You can also go to soccer games at your local high school, college, or university.
• We can also join the rest of the world in following some of the major soccer celebrities—David Beckham is just the tip of the iceberg.
• Soccer can easily be the most athletic sport available to Americans.
• In just one game, the popular soccer player Gennaro Gattuso was calculated to have run about 6.2 miles, says Carl Bialik, a numbers expert who writes for The Wall Street Journal .
• A press release on FIFA’s official website notes that one hour of soccer three times a week has been shown in research to provide significant physical benefits.
• If that’s not convincing enough, the website ScienceDaily.com reports that the Scandinavian Journal of Medicine and Science in Sports published a whole special issue titled Football for Health that contained fourteen articles supporting the health benefits of soccer.
• The nongovernmental organization Soccer for Peace seeks to use the worldwide popularity of soccer as a peacemaking strategy to bridge the divides of race, religion, and socioeconomic class.
• Over those ten years the organization has focused on using soccer to bring together people of different religious faiths, particularly people who are Jewish and Muslim.
• In 2012, three first-year college students, one Christian, one Jew, and one Muslim, dribbled soccer balls for 450 miles across the state of North Carolina to help raise money for Soccer for Peace.
• A press release on the World Association of Nongovernmental Organizations’s official website states that from the dusty refugee camps of Lebanon to the upscale new neighborhoods in Buenos Aires, “soccer turns heads, stops conversations, causes breath to catch, and stirs hearts like virtually no other activity.”

Transition to conclusion and summary of importance: In conclusion, soccer is a sport that has a long history, can help you get healthy, and can bring people together.

Review of main points: Now that you know some of the obstacles that prevent soccer from becoming more popular in the United States and several actions we can take to change our beliefs and attitudes about soccer, I hope you agree with me that it’s time for the United States to join the rest of the world in welcoming soccer into our society.

Closing statement: The article from BleacherReport.com that I cited earlier closes with the following words that I would like you to take as you leave here today: “We need to learn that just because there is no scoring chance that doesn’t mean it is boring. We need to see that soccer is not for a select few, but for all. We only need two feet and a ball. We need to stand up and appreciate the beautiful game.”

Araos, C. (2009, December 10). An American tragedy: Two reasons why we don’t like soccer. Bleacher Report: World Football . Retrieved from http://bleacherreport.com/articles/306338-an-american-tragedy-the-two-reasons-why-we-dont-like-soccer

Bialik, C. (2007, May 23). Tracking how far soccer players run. WSJ Blogs: The Numbers Guy . Retrieved from http://blogs.wsj.com/numbersguy/tracking-how-far-soccer-players-run-112

Deford, F. (2012, May 16). Americans don’t like ties in sports. SI.com : Viewpoint. Retrieved from http://sportsillustrated.cnn.com/2012/writers/frank_deford/05/16/Americans-do-not-like-ties/index.html

FIFA.com (2007, September 6). Study: Playing football provides health benefits for all. Retrieved from http://www.fifa.com/aboutfifa/footballdevelopment/medical/news/newsid=589317/index.html

Goldblatt, D. (2008). The ball is round: A global history of soccer . New York, NY: Penguin.

Kane, B. (1970). Soccer for American spectators: A fundamental guide to modern soccer . South Brunswick, NJ: A. S. Barnes.

Nielsen, C. (2009, May 27). “What I do is play soccer.” ESPN . Retrieved from http://sports.espn.go.com/espn/news/story?id=4205057

Pew Research Center. (2006, June 14). Americans to rest of world: Soccer not really our thing. Pew Research Center . Retrieved from http://pewresearch.org/pubs/315/americans-to-rest-of-world-soccer-not-really-our-thing

ScienceDaily.com. (2010, April 7). Soccer improves health, fitness, and social abilities. ScienceDaily.com: Science news . Retrieved from http://www.sciencedaily.com/releases/2010/04/100406093524.htm

Selle, R. R. (n.d.). Soccer for peace. Wango.org: News . Retrieved from http://www.wango.org/news/news/psmp.htm

Soccer For Peace. (2012). Kicking across Carolina. SFP news . Retrieved from http://www.soccerforpeace.com/2012-10-03-17-18-08/sfp-news/44-kicking-across-carolina.html

Examples of APA Formatting for References

The citation style of the American Psychological Association (APA) is most often used in communication studies when formatting research papers and references. The following examples are formatted according to the sixth edition of the APA Style Manual. Links are included to the OWL Purdue website, which is one of the most credible online sources for APA format. Of course, to get the most accurate information, it is always best to consult the style manual directly, which can be found in your college or university’s library.

For more information on citing books in APA style on your references page, visit http://owl.english.purdue.edu/owl/resource/560/08 .

Single Author

Two Authors

Warren, J. T., & Fassett, D. L. (2011). Communication: A critical/cultural introduction . Los Angeles, CA: Sage.

Chapter from Edited Book

Mumby, D. K. (2011). Power and ethics. In G. Cheney, S. May, & D. Munshi (Eds.), The handbook of communication ethics (pp. 84–98). New York, NY: Routledge.

Periodicals

For more information on citing articles from periodicals in APA style on your references page, visit http://owl.english.purdue.edu/owl/resource/560/07 .

Huang, L. (2011, August 1). The death of English (LOL). Newsweek, 152 (6), 8.

Kornblum, J. (2007, October 23). Privacy? That’s old-school: Internet generation views openness in a different way. USA Today , 1D–2D.

Journal Article

Bodie, G. D. (2012). A racing heart, rattling knees, and ruminative thoughts: Defining, explaining, and treating public speaking anxiety. Communication Education, 59 (1), 70–105.

Online Sources

For more information on citing articles from online sources in APA style on your references page, visit http://owl.english.purdue.edu/owl/resource/560/10 .

Online Newspaper Article

Perman, C. (2011, September 8). Bad economy? A good time for a steamy affair. USA Today . Retrieved from http://www.usatoday.com/money/economy/story/2011-09-10/economy-affairs-divorce-marriage/50340948/1

Online News Website

Fraser, C. (2011, September 22). The women defying France’s full-face veil ban. BBC News . Retrieved from http://www.bbc.co.uk/news/world-europe-15023308

Online Magazine

Cullen, L. T. (2007, April 26). Employee diversity training doesn’t work. Time . Retrieved from http://www.time.com/time/magazine/article/0,9171,1615183,00.html

Government Document or Report Retrieved Online

Pew Research Center. (2010, November 18). The decline of marriage and rise of new families. Retrieved from http://pewsocialtrends.org/files/2010/11/pew-social-trends-2010-families.pdf

Kwintessential. (n.d.). Cross cultural business blunders. Retrieved from http://www.kwintessential.co.uk/cultural-services/articles/crosscultural-blunders.html

The Speaking Outline

The formal outline is a full-sentence outline that helps as you prepare for your speech, and the speaking outline is a keyword and phrase outline that helps you deliver your speech. While the formal outline is important to ensure that your content is coherent and your ideas are balanced and expressed clearly, the speaking outline helps you get that information out to the audience. Make sure you budget time in your speech preparation to work on the speaking outline. Skimping on the speaking outline will show in your delivery.

Using note cards for your speaking outline will help you be able to move around and gesture more freely than using full sheets of paper.

Justin See (coming back) – My Pile of Index Card – CC BY 2.0.

You may convert your formal outline into a speaking outline using a computer program. I often resave a file and then reformat the text so it’s more conducive to referencing while actually speaking to an audience. You may also choose, or be asked to, create a speaking outline on note cards. Note cards are a good option when you want to have more freedom to gesture or know you won’t have a lectern on which to place notes printed on full sheets of paper. In either case, this entails converting the full-sentence outline to a keyword or key-phrase outline. Speakers will need to find a balance between having too much or too little content on their speaking outlines. You want to have enough information to prevent fluency hiccups as you stop to mentally retrieve information, but you don’t want to have so much information that you read your speech, which lessens your eye contact and engagement with the audience. Budgeting sufficient time to work on your speaking outline will allow you to practice your speech with different amounts of notes to find what works best for you. Since the introduction and conclusion are so important, it may be useful to include notes to ensure that you remember to accomplish all the objectives of each.

Aside from including important content on your speaking outline, you may want to include speaking cues. Speaking cues are reminders designed to help your delivery. You may write “(PAUSE)” before and after your preview statement to help you remember that important nonverbal signpost. You might also write “(MAKE EYE CONTACT)” as a reminder not to read unnecessarily from your cards. Overall, my advice is to make your speaking outline work for you. It’s your last line of defense when you’re in front of an audience, so you want it to help you, not hurt you.

Writing for Speaking

As you compose your outlines, write in a way that is natural for you to speak but also appropriate for the expectations of the occasion. Since we naturally speak with contractions, write them into your formal and speaking outlines. You should begin to read your speech aloud as you are writing the formal outline. As you read each section aloud, take note of places where you had difficulty saying a word or phrase or had a fluency hiccup, then go back to those places and edit them to make them easier for you to say. This will make you more comfortable with the words in front of you while you are speaking, which will improve your verbal and nonverbal delivery.

Tips for Note Cards

• The 4 × 6 inch index cards provide more space and are easier to hold and move than 3.5 × 5 inch cards.
• Find a balance between having so much information on your cards that you are tempted to read from them and so little information that you have fluency hiccups and verbal fillers while trying to remember what to say.
• Use bullet points on the left-hand side rather than writing in paragraph form, so your eye can easily catch where you need to pick back up after you’ve made eye contact with the audience. Skipping a line between bullet points may also help.
• Include all parts of the introduction/conclusion and signposts for backup.
• Include key supporting material and wording for verbal citations.
• Only write on the front of your cards.
• Do not have a sentence that carries over from one card to the next (can lead to fluency hiccups).
• If you have difficult-to-read handwriting, you may type your speech and tape or glue it to your cards. Use a font that’s large enough for you to see and be neat with the glue or tape so your cards don’t get stuck together.
• Include cues that will help with your delivery. Highlight transitions, verbal citations, or other important information. Include reminders to pause, slow down, breathe, or make eye contact.
• Your cards should be an extension of your body, not something to play with. Don’t wiggle, wring, flip through, or slap your note cards.

Key Takeaways

• The formal outline is a full-sentence outline that helps you prepare for your speech and includes the introduction and conclusion, the main content of the body, citation information written into the sentences of the outline, and a references page.
• The principles of outlining include consistency, unity, coherence, and emphasis.
• Coordinate points in an outline are on the same level of importance in relation to the thesis of the speech or the central idea of a main point. Subordinate points provide evidence for a main idea or thesis.
• The speaking outline is a keyword and phrase outline that helps you deliver your speech and can include speaking cues like “pause,” “make eye contact,” and so on.
• Write your speech in a manner conducive to speaking. Use contractions, familiar words, and phrases that are easy for you to articulate. Reading your speech aloud as you write it can help you identify places that may need revision to help you more effectively deliver your speech.
• What are some practical uses for outlining outside of this class? Which of the principles of outlining do you think would be most important in the workplace and why?
• Identify which pieces of information you may use in your speech are coordinate with each other and subordinate.
• Read aloud what you’ve written of your speech and identify places that can be reworded to make it easier for you to deliver.

DuBois, W. C., Essentials of Public Speaking (New York: Prentice Hall, 1929), 104.

Winans, J. A., Public Speaking (New York: Century, 1917), 407.

Communication in the Real World Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

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Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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Quick Guide: How to Write a Speech Outline

Knowing how to write a speech outline is not merely a skill reserved for students and professionals—it is a fundamental tool for anyone aiming to influence, persuade, or inform an audience. An effectively structured speech outline can transform good ideas into great deliveries, ensuring your message not only reaches but also resonates with your listeners.

Why Start with a Speech Outline?

Starting with a solid speech outline is essential because it serves as a roadmap for your entire presentation. It helps you organize your thoughts, maintain a logical flow, and importantly, keep the audience's attention from start to finish. Whether it’s a brief address at a community meeting or a more scientific speech at a conference, the outline you prepare lays the foundation for your success.

The Anatomy of a Basic Speech Outline

Creating a basic speech outline involves several key components, each playing a critical role in the speech's development and delivery.

Introduction

• Attention Grabber : Start with something that will catch the audience’s attention, such as a provocative question, a startling fact, or a personal story.
• Thesis Statement : Clearly state the central theme or thesis of your speech. This statement will guide the entire speech and should be referred to throughout.
• Preview of Main Points : Briefly outline the main points that will be covered, providing the audience with a clear expectation of what is to follow.

After captivating your audience with a strong introduction, the body of your speech serves as the core where you expand on your thesis statement. This is where your main points come into play, each requiring careful articulation and support.

• Developing Main Points : Start with the broadest point or the most important aspect of your topic. This part must be clear and well-structured because it sets the tone for the details that follow.
• Incorporating Sub-Points : Each main point in your speech should be supported by several sub-points. These serve a critical role, delving deeper into the topic, providing clarity and depth to your arguments. The use of sub-points helps break down complex information into manageable chunks, making it easier for your audience to digest and retain the information. Think of sub-points as branches of a tree, each extending from the main trunk with specific details and evidence.
• Connecting the Dot s: Ensure that there is a logical flow between your main points and sub points. Use transitions to guide your audience smoothly from one section to the next. This connectivity is crucial in maintaining the coherence of your speech and keeping the audience engaged from start to finish.
• Summary of Main Points : Reiterate the points you’ve made, ensuring they tie back to your thesis statement.
• Closing Summary or Remark : End with a strong, memorable statement or a call to action that leaves a lasting impression on your audience.

Tailoring Your Outline for Various Speech Types

The structure of your outline may vary slightly depending on the type of speech you are giving. For a more informative speech, your outline should include a wealth of factual data and statistics that provide a thorough understanding of the subject matter. Regardless of the type, the basic components remain similar, providing a skeleton on which to build your unique message.

Practical Tips for Effective Speech Writing

• Keep it Simple : Use simple language and short sentences to make your speech easy to follow.
• Practice Transitions : Smooth transitions between points help maintain the flow of your speech and keep the audience engaged . A simple transitional phrase can effectively move the audience from one point to another.
• Engage with Stories : People remember stories much better than facts. Including a personal story or a historical event that ties into your main points can make your speech more relatable and memorable.

In crafting your speech outline, consider the needs and expectations of your audience. The more you understand their interests and the context in which you're speaking, the more tailored and impactful your speech will be.

Building Confidence Through Preparation

Writing a speech outline isn't just about organizing your notes; it's about building confidence. By investing time in preparing your outline, you assure not only the clarity of your message but also your own composure during delivery. Keep refining your outline until it reflects the clear path you wish to take your audience on, making your public speaking both powerful and persuasive.

Enhancing Your Outline with Advanced Techniques

Utilize Visual Aids:

• Integrate Multimedia : To make your speech more engaging, consider incorporating visual aids such as slides, charts, or videos. These can help illustrate complex points and keep the audience visually engaged.
• Reinforce Key Points : Visuals should complement your spoken words, not replace them. Use them to highlight important data or to make a significant impact with a memorable image.

Personalize Your Message:

• Connect Personally : Share additional personal stories or make a humorous reference that relates to your topic. This personal touch can make your speech more relatable and helps to sustain the audience's interest.
• Address the Audience Directly : Customize your message by specifically inviting the audience into the discussion. Ask rhetorical questions or seek audience participation to create a dynamic interaction.

Conclude with Impact:

• Recap with Power : Summarize not just by repeating points, but by tying them together into one clear, overarching message. Use a neat summary or an effective transitional sentence that leads into your closing remarks.
• End on a High Note : Whether it's a call to action, a thought-provoking question, or a powerful quote, ensure your closing lines leave a lasting impression.

Mastering the Delivery

While the content of your speech is foundational, the delivery can significantly influence its effectiveness . Here are some tips to master the art of delivery:

• Practice Out Loud : Rehearse your speech several times. This helps not only in memorizing the flow but also in identifying areas where the speech may need adjustments. Using a teleprompter app can be particularly beneficial during these practice sessions. Such apps can help you maintain eye contact with your "audience" while ensuring that you stick to your script. This mimics the experience of live speaking and can be a valuable tool for smoothing out your delivery.
• Mind Your Timing : Keep track of your speaking speed and pauses. Make sure your speech fits within the allotted time without rushing through important details.
• Adjust Based on Feedback : If possible, practice in front of a small audience or a speech coach to get feedback. Use this input to refine both your outline and delivery.

Leveraging Feedback and Iteration

After delivering your speech, take the opportunity to gather feedback. This can come from audience reactions, professional critiques, or your own self-assessment. Each speech is a learning experience, and every piece of feedback is valuable for improving future presentations.

• Reflect on the Delivery : Consider what worked well and what didn’t. Were there points where the audience seemed disengaged?
• Iterate on Content : Based on feedback, you might find that certain parts of your speech need more detail or clearer explanations. Adjust your outline accordingly for future use.

Encourage Engagement and Further Learning

As we wrap up our discussion on how to write a speech outline, remember that your journey with public speaking doesn't end here. Encourage further interaction by inviting comments, sharing your speech on social media, or offering additional resources on your website. Each speech is an opportunity to grow and connect with others who share your interests or could benefit from your insights.

In summary, creating a compelling speech outline is about much more than filling in bullet points—it’s about creating a pathway to engage, inform, and persuade your audience. Achieving success in public speaking can be achieved by carefully organizing every section of your speech and honing your delivery technique. Prepare thoroughly, establish a personal connection with your audience, and communicate your point clearly and passionately.

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Module 4: Organizing and Outlining

Outlining your speech.

Most speakers and audience members would agree that an organized speech is both easier to present as well as more persuasive. Public speaking teachers especially believe in the power of organizing your speech, which is why they encourage (and often require) that you create an outline for your speech. Outlines , or textual arrangements of all the various elements of a speech, are a very common way of organizing a speech before it is delivered. Most extemporaneous speakers keep their outlines with them during the speech as a way to ensure that they do not leave out any important elements and to keep them on track. Writing an outline is also important to the speechwriting process since doing so forces the speakers to think about the main points and sub-points, the examples they wish to include, and the ways in which these elements correspond to one another. In short, the outline functions both as an organization tool and as a reference for delivering a speech.

Outline Types

“Alpena Mayor Carol Shafto Speaks at 2011 Michigan Municipal League Convention” by Michigan Municipal League. CC-BY-ND .

There are two types of outlines. The first outline you will write is called the preparation outline . Also called a working, practice, or rough outline, the preparation outline is used to work through the various components of your speech in an inventive format. Stephen E. Lucas [1] put it simply: “The preparation outline is just what its name implies—an outline that helps you prepare the speech” (p. 248). When writing the preparation outline, you should focus on finalizing the purpose and thesis statements, logically ordering your main points, deciding where supporting material should be included, and refining the overall organizational pattern of your speech. As you write the preparation outline, you may find it necessary to rearrange your points or to add or subtract supporting material. You may also realize that some of your main points are sufficiently supported while others are lacking. The final draft of your preparation outline should include full sentences, making up a complete script of your entire speech. In most cases, however, the preparation outline is reserved for planning purposes only and is translated into a speaking outline before you deliver the speech.

A speaking outline is the outline you will prepare for use when delivering the speech. The speaking outline is much more succinct than the preparation outline and includes brief phrases or words that remind the speakers of the points they need to make, plus supporting material and signposts. [2] The words or phrases used on the speaking outline should briefly encapsulate all of the information needed to prompt the speaker to accurately deliver the speech. Although some cases call for reading a speech verbatim from the full-sentence outline, in most cases speakers will simply refer to their speaking outline for quick reminders and to ensure that they do not omit any important information. Because it uses just words or short phrases, and not full sentences, the speaking outline can easily be transferred to index cards that can be referenced during a speech.

Outline Structure

Because an outline is used to arrange all of the elements of your speech, it makes sense that the outline itself has an organizational hierarchy and a common format. Although there are a variety of outline styles, generally they follow the same pattern. Main ideas are preceded by Roman numerals (I, II, III, etc.). Sub-points are preceded by capital letters (A, B, C, etc.), then Arabic numerals (1, 2, 3, etc.), and finally lowercase letters (a, b, c, etc.). Each level of subordination is also differentiated from its predecessor by indenting a few spaces. Indenting makes it easy to find your main points, sub-points, and the supporting points and examples below them. Since there are three sections to your speech— introduction, body, and conclusion— your outline needs to include all of them. Each of these sections is titled and the main points start with Roman numeral I.

Outline Formatting Guide

Title: Organizing Your Public Speech

Topic: Organizing public speeches

Specific Purpose Statement: To inform listeners about the various ways in which they can organize their public speeches.

Thesis Statement: A variety of organizational styles can used to organize public speeches.

Introduction Paragraph that gets the attention of the audience, establishes goodwill with the audience, states the purpose of the speech, and previews the speech and its structure.

(Transition)

I. Main point

A. Sub-point B. Sub-point C. Sub-point

1. Supporting point 2. Supporting point

Conclusion Paragraph that prepares the audience for the end of the speech, presents any final appeals, and summarizes and wraps up the speech.

Bibliography

In addition to these formatting suggestions, there are some additional elements that should be included at the beginning of your outline: the title, topic, specific purpose statement, and thesis statement. These elements are helpful to you, the speechwriter, since they remind you what, specifically, you are trying to accomplish in your speech. They are also helpful to anyone reading and assessing your outline since knowing what you want to accomplish will determine how they perceive the elements included in your outline. Additionally, you should write out the transitional statements that you will use to alert audiences that you are moving from one point to another. These are included in parentheses between main points. At the end of the outlines, you should include bibliographic information for any outside resources you mention during the speech. These should be cited using whatever citations style your professor requires. The textbox entitled “Outline Formatting Guide” provides an example of the appropriate outline format.

If you do not change direction, you may end up where you are heading. – Lao Tzu

Preparation Outline

This chapter contains the preparation and speaking outlines for a short speech the author of this chapter gave about how small organizations can work on issues related to climate change (see appendices). In this example, the title, specific purpose, thesis, and list of visual aids precedes the speech. Depending on your instructor’s requirements, you may need to include these details plus additional information. It is also a good idea to keep these details at the top of your document as you write the speech since they will help keep you on track to developing an organized speech that is in line with your specific purpose and helps prove your thesis. At the end of the chapter, in Appendix A, you can find a full length example of a Preparation (Full Sentence) Outline.

Speaking Outline

In Appendix B, the Preparation Outline is condensed into just a few short key words or phrases that will remind speakers to include all of their main points and supporting information. The introduction and conclusion are not included since they will simply be inserted from the Preparation Outline. It is easy to forget your catchy attention-getter or final thoughts you have prepared for your audience, so it is best to include the full sentence versions even in your speaking outline.

Using the Speaking Outline

“TAG speaks of others first” by Texas Military Forces. CC-BY-ND .

Once you have prepared the outline and are almost ready to give your speech, you should decide how you want to format your outline for presentation. Many speakers like to carry a stack of papers with them when they speak, but others are more comfortable with a smaller stack of index cards with the outline copied onto them. Moreover, speaking instructors often have requirements for how you should format the speaking outline. Whether you decide to use index cards or the printed outline, here are a few tips. First, write large enough so that you do not have to bring the cards or pages close to your eyes to read them. Second, make sure you have the cards/pages in the correct order and bound together in some way so that they do not get out of order. Third, just in case the cards/pages do get out of order (this happens too often!), be sure that you number each in the top right corner so you can quickly and easily get things organized. Fourth, try not to fiddle with the cards/pages when you are speaking. It is best to lay them down if you have a podium or table in front of you. If not, practice reading from them in front of a mirror. You should be able to look down quickly, read the text, and then return to your gaze to the audience.

Any intelligent fool can make things bigger and more complex… It takes a touch of genius – and a lot of courage to move in the opposite direction. – Albert Einstein

• Lucas, Stephen E. (2004). The art of public speaking (8th edition). New York: McGraw-Hill. ↵
• Beebe, S. A. & Beebe, S. J. (2003). The public speaking handbook (5th edition). Boston: Pearson. ↵
• Chapter 8 Outlining Your Speech. Authored by : Joshua Trey Barnett. Provided by : University of Indiana, Bloomington, IN. Located at : http://publicspeakingproject.org/psvirtualtext.html . Project : The Public Speaking Project. License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• Alpena Mayor Carol Shafto Speaks at 2011 Michigan Municipal League Convention. Authored by : Michigan Municipal League. Located at : https://flic.kr/p/aunJMR . License : CC BY-ND: Attribution-NoDerivatives
• TAG speaks of others first. Authored by : Texas Military Forces. Located at : https://www.flickr.com/photos/texasmilitaryforces/5560449970/ . License : CC BY-ND: Attribution-NoDerivatives

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Persuasive Speech Outline, with Examples

March 17, 2021 - Gini Beqiri

A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. This could be virtually anything – voting, organ donation, recycling, and so on.

A successful persuasive speech effectively convinces the audience to your point of view, providing you come across as trustworthy and knowledgeable about the topic you’re discussing.

So, how do you start convincing a group of strangers to share your opinion? And how do you connect with them enough to earn their trust?

Topics for your persuasive speech

We’ve made a list of persuasive speech topics you could use next time you’re asked to give one. The topics are thought-provoking and things which many people have an opinion on.

When using any of our persuasive speech ideas, make sure you have a solid knowledge about the topic you’re speaking about – and make sure you discuss counter arguments too.

Here are a few ideas to get you started:

• All school children should wear a uniform
• Facebook is making people more socially anxious
• It should be illegal to drive over the age of 80
• Lying isn’t always wrong
• The case for organ donation

Read our full list of  75 persuasive speech topics and ideas .

Preparation: Consider your audience

As with any speech, preparation is crucial. Before you put pen to paper, think about what you want to achieve with your speech. This will help organise your thoughts as you realistically can only cover 2-4 main points before your  audience get bored .

It’s also useful to think about who your audience are at this point. If they are unlikely to know much about your topic then you’ll need to factor in context of your topic when planning the structure and length of your speech. You should also consider their:

• Cultural or religious backgrounds
• Shared concerns, attitudes and problems
• Shared interests, beliefs and hopes
• Baseline attitude – are they hostile, neutral, or open to change?

The factors above will all determine the approach you take to writing your speech. For example, if your topic is about childhood obesity, you could begin with a story about your own children or a shared concern every parent has. This would suit an audience who are more likely to be parents than young professionals who have only just left college.

Remember the 3 main approaches to persuade others

There are three main approaches used to persuade others:

The ethos approach appeals to the audience’s ethics and morals, such as what is the ‘right thing’ to do for humanity, saving the environment, etc.

Pathos persuasion is when you appeal to the audience’s emotions, such as when you  tell a story  that makes them the main character in a difficult situation.

The logos approach to giving a persuasive speech is when you appeal to the audience’s logic – ie. your speech is essentially more driven by facts and logic. The benefit of this technique is that your point of view becomes virtually indisputable because you make the audience feel that only your view is the logical one.

• Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion

Ideas for your persuasive speech outline

1. structure of your persuasive speech.

The opening and closing of speech are the most important. Consider these carefully when thinking about your persuasive speech outline. A  strong opening  ensures you have the audience’s attention from the start and gives them a positive first impression of you.

You’ll want to  start with a strong opening  such as an attention grabbing statement, statistic of fact. These are usually dramatic or shocking, such as:

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat – Jamie Oliver

Another good way of starting a persuasive speech is to include your audience in the picture you’re trying to paint. By making them part of the story, you’re embedding an emotional connection between them and your speech.

You could do this in a more toned-down way by talking about something you know that your audience has in common with you. It’s also helpful at this point to include your credentials in a persuasive speech to gain your audience’s trust.

Obama would spend hours with his team working on the opening and closing statements of his speech.

2. Stating your argument

You should  pick between 2 and 4 themes  to discuss during your speech so that you have enough time to explain your viewpoint and convince your audience to the same way of thinking.

It’s important that each of your points transitions seamlessly into the next one so that your speech has a logical flow. Work on your  connecting sentences  between each of your themes so that your speech is easy to listen to.

Your argument should be backed up by objective research and not purely your subjective opinion. Use examples, analogies, and stories so that the audience can relate more easily to your topic, and therefore are more likely to be persuaded to your point of view.

3. Addressing counter-arguments

Any balanced theory or thought  addresses and disputes counter-arguments  made against it. By addressing these, you’ll strengthen your persuasive speech by refuting your audience’s objections and you’ll show that you are knowledgeable to other thoughts on the topic.

When describing an opposing point of view, don’t explain it in a bias way – explain it in the same way someone who holds that view would describe it. That way, you won’t irritate members of your audience who disagree with you and you’ll show that you’ve reached your point of view through reasoned judgement. Simply identify any counter-argument and pose explanations against them.

• Complete Guide to Debating

4. Closing your speech

Your closing line of your speech is your last chance to convince your audience about what you’re saying. It’s also most likely to be the sentence they remember most about your entire speech so make sure it’s a good one!

The most effective persuasive speeches end  with a  call to action . For example, if you’ve been speaking about organ donation, your call to action might be asking the audience to register as donors.

Practice answering AI questions on your speech and get  feedback on your performance .

If audience members ask you questions, make sure you listen carefully and respectfully to the full question. Don’t interject in the middle of a question or become defensive.

You should show that you have carefully considered their viewpoint and refute it in an objective way (if you have opposing opinions). Ensure you remain patient, friendly and polite at all times.

Example 1: Persuasive speech outline

This example is from the Kentucky Community and Technical College.

Specific purpose

To persuade my audience to start walking in order to improve their health.

Central idea

Regular walking can improve both your mental and physical health.

Introduction

Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners, etc., etc. etc. We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?

Continue reading

Example 2: Persuasive speech

Tips for delivering your persuasive speech

• Practice, practice, and practice some more . Record yourself speaking and listen for any nervous habits you have such as a nervous laugh, excessive use of filler words, or speaking too quickly.
• Show confident body language . Stand with your legs hip width apart with your shoulders centrally aligned. Ground your feet to the floor and place your hands beside your body so that hand gestures come freely. Your audience won’t be convinced about your argument if you don’t sound confident in it. Find out more about  confident body language here .
• Don’t memorise your speech word-for-word  or read off a script. If you memorise your persuasive speech, you’ll sound less authentic and panic if you lose your place. Similarly, if you read off a script you won’t sound genuine and you won’t be able to connect with the audience by  making eye contact . In turn, you’ll come across as less trustworthy and knowledgeable. You could simply remember your key points instead, or learn your opening and closing sentences.
• Remember to use facial expressions when storytelling  – they make you more relatable. By sharing a personal story you’ll more likely be speaking your truth which will help you build a connection with the audience too. Facial expressions help bring your story to life and transport the audience into your situation.
• Keep your speech as concise as possible . When practicing the delivery, see if you can edit it to have the same meaning but in a more succinct way. This will keep the audience engaged.

The best persuasive speech ideas are those that spark a level of controversy. However, a public speech is not the time to express an opinion that is considered outside the norm. If in doubt, play it safe and stick to topics that divide opinions about 50-50.

Bear in mind who your audience are and plan your persuasive speech outline accordingly, with researched evidence to support your argument. It’s important to consider counter-arguments to show that you are knowledgeable about the topic as a whole and not bias towards your own line of thought.

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Speech Writing

Speech Format

Understanding Speech Format - Simple Steps for Outlining

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A Graduation Speech Writing Guide with Examples

Writing a speech can be stressful and confusing for many people. Feeling lost and overwhelmed without a clear plan can make the task even harder.

But learning the basics of speech format can make it easier and even enjoyable. This guide will show you step-by-step how to write great speeches with examples and templates.

• 1. How to Write a Speech Format?
• 2. Speech Format Examples for Different Academic Levels
• 3. Speech Formats For Different Types of Speeches
• 4. How to Rehearse a Speech?

How to Write a Speech Format?

Speech writing gives you a chance to leave an everlasting and meaningful impression on the audience. You might have always believed that you are not good at public speaking. And speech writing may bring you out in cold sweats, but this is different.

Let’s see how one should write a great speech that engages the audience.

Step 1 - Decide the Purpose of Your Speech 

To understand the purpose of your speech, consider these queries:

• What is the main motive behind it?
• Is it to inform or persuade? Is it to entertain or demonstrate? Or is it a combination of these?
• What do you want to achieve with your speech?
• Do you want your audience to act upon something, or do you want to convince them to believe what you are saying?

Your answer to all of these questions will decide the organizational structure, type of speech, tone, and content as well. 

Identify your listeners and decide which type of speech is suitable for your targeted audience. If you are going to deliver a speech at a wedding, write a special occasion speech . Similarly, if your motive is to persuade the audience, you’ll have to write a persuasive speech .

Step 2 - Choose a Speech Topic 

Choose an effective speech topic that catches the audience’s attention immediately. A good speech topic is your first step to impress the audience.

You can select any topic according to the type of speech you need to deliver. Pick a motivational speech topic if you want to get the audience to act upon your message. If you want to make your audience laugh, decide on an entertaining speech topic .

Step 3 - Conduct Research 

Conduct thorough research on your particular subject to collect relevant material. Finding credible and updated material is crucial, as good research is the backbone of sound speech. 

Before you write your speech, you need to know what your speech will be about exactly. And how long it needs to be, i.e., 5 minutes or 30 minutes long. So, always collect the data according to the time limit. 

For a 5-minute speech, you only need a brief material. Your speech should revolve around the central idea. If your speech is 30 minutes long, you need to collect enough details to cover in 30 minutes. 

Step 4 - Create an Outline

Now that you have the material for your speech, craft an outline to organize your material. Drafting an outline at first always saves precious time. 

Write keywords in the outline that prompt you to remember what you’ll include in your speech. Having an outline for your speech is like having a road map that guides you throughout the speech delivery.

As mentioned before, the basic speech outline format consists of three things:

• Introduction

Here is a speech outline template that you can use while crafting an outline for your speech.

Speech Format Outline

Step 5 - Write a Strong Introduction

An introduction will give a brief overview of what you are going to tell your audience. Here are the five things that you should include in your introduction paragraph.

• Greetings and Your Introduction

Decide how you are going to greet your audience and how you will introduce yourself to the audience. You can start with a fact, a quotation, posing a rhetorical question, or even with one-liner humor. 

Keep in mind that whatever you start with, must be related to your topic and suitable for your audience.

• A Precise Thesis Statement

A thesis statement is a brief summary of your speech, and it provides the main message of your speech. 

• Your Credibility

You need to establish your credibility to make your speech effective. Cite your expertise and qualification that gives you the right to speak about your speech topic.

• Brief Overview

Briefly tell your audience what you are going to share so that they have an idea of what to expect from your speech. 

• Benefits of Listening to Your Speech

Convince your audience why they should listen to you. Tell them what's in your speech for them and why should they pay attention. Give them reasons and be specific about the benefits.

Step 6 - Write a Detailed Body 

The body of your speech is where you will write the details of what you want to share with your audience. Generally, the body section has three main points, but it can have more than 3 points. 

It is always a good idea to be specific and inform the audience of only essential things. 

Quite frankly, if you introduce the audience to an abundance of ideas or topics, they might not remember them all! To leave a lasting impact, decide on 2 or 3 ideas, so the crowd remembers them all!

While crafting the body section of your speech, you should keep the following things in mind:

• Choose the three strongest points that describe your topic efficiently. 
• Always provide supporting examples. Make sure that the evidence you provide matches the type of speech you are going to write.
• Use transition phrases to make a logical connection between the details.
• Use visual aids like images, graphs, or tables to help your audience understand your topic better.
• Keep the sentence structures in check. Make sure there are no grammatical errors and follow an engaging tone. 

Step 7 - Craft a Memorable Conclusion

The final section is the conclusion that sums up the whole speech. Here is how you can write an effective speech conclusion that summarizes and draws all the details together:

• Summarize all the main points
• Restate the thesis statement to reinforce your message
• Remind the audience about the benefits they’ll get if they carry out what you have proposed.
• Provide a call to action at the end of your speech

Step 8 - Format and Polish Your Speech 

After the final draft, the next step is editing and formatting. Read your speech aloud and check the flow and organization of the information. Refine the draft by removing unnecessary things and correcting any grammatical mistakes.

Proofread your speech to make sure it contains all the vital information. Correct the structure if needed, and ensure that your speech is free from all kinds of mistakes. Revise your speech as many times as possible.

Now, let’s take a look at some comprehensive speech format examples for multiple academic levels and various occasions.

Speech Format Examples for Different Academic Levels

Follow these speech examples to learn how to properly format a speech and easily get through the speech-writing process.

Speech Format for Class 8

Speech Format for Class 9

Speech Format for Class 10

Speech Format for Class 11

Speech Format for Class 12

Speech Format O Level

Speech Formats For Different Types of Speeches

When preparing a speech, understanding the format suitable for your specific occasion is crucial. Different types of speeches require different structures to effectively convey your message and engage your audience.

Here are some sample formats for kinds of speeches:

Debate Speech Format

Impromptu Speech Format

Formal Speech Format

Public Speech Format

Informative Speech Format

Extemporaneous Speech Format

Speech Formats For Different Occasions

Different occasions call for different types of speeches, each with its unique structure and style. Knowing how to format your speech for the occasion helps to make your speech memorable. 

Here are a few speech templates made according to specific events:

Best Man Speech Format

College Speech Format

Welcome Speech Format in English

Persuasive Speech Format

Want to see some outstanding speech examples ? Head over to our detailed blog!

How to Rehearse a Speech?

Rehearsal plays an important role in delivering an effective presentation. You need to practice a lot to be confident with your speech and deliver it perfectly. Here is how you can do it efficiently:

• Set the time on the stopwatch that is going to be allocated to you. You need to finish your speech within the allocated time.
• Read your speech out loud. Hearing yourself will help you familiarize yourself with the flow of your speech quickly. Remove or change the phrases that sound awkward, and fix the organization of information.
• Your habitual unconscious gestures
• Irregular breathing because of long sentences
• Taking breaks or pauses at the wrong places
• The body posture
• Raising or dropping the voice
• Repeated fillers, i.e., umm, err, uhh, etc
• Lack of smiling and eye contact
• Tone variation
• If you experience any problems, stop and fix the problem before starting again from where you left off.
• Make notes of where you need to remember to do something. It will help you improve your speech delivery.
• If possible, do a proper dress rehearsal at the actual venue in front of a bunch of friends. It will help you to get comfortable with the dress, stage, and actual presentation situation.

If you’ve plenty of time, rehearse at least three times or more, before the final presentation. The more you do the rehearsals, the more you build up your confidence and the easier it becomes to deliver your speech.

Wrapping it up, if you came up with a speech after following the guide, you should be able to grab the attention of the audience within seconds! 

This guide contains all the essentials to crafting a compelling speech and presenting it in a meaningful way!

However, if you still need some help, you can hire a professional writer. Our speech writing service provides top-notch speeches at cheap prices.

You can request your speech at our ' do my essay ' service and get expertly crafted speeches to impress your audience.

So why wait? Hire our writing service and let our experts handle your speech-writing needs!

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Format for Writing a Speech: A Basic Template & Outline To Use for Any Occasion

The goal of all forms of communication is to convey a clear message or information that fosters understanding. One of the building blocks to achieving this goal is structuring a speech for clarity and coherence.

Speech format is the structure or template used to create a coherent speech. It includes the introduction, body, and conclusion. Another factor that builds an effective speech is the outline. It serves as a guideline and focuses on a speech’s flow or organization.

The format of speech writing vs. outline might be confusing but think of it like a ladder. The side rails are the format of the speech —it holds the ladder together. Meanwhile, the outline serves as the steps to deliver your message.

Speech writing can be an intimidating task. However, knowing the format for writing a speech and the best speech writing strategies makes it as easy as climbing a ladder.

Speech Writing Format

The speech writing format is the structure of every speech. It includes an introduction, body, and conclusion.

Introduction: This part of a speech starts with a brief statement about your topic or purpose. It should be short and straight to the point while catching listeners’ attention. It is because aside from giving an overview, the introduction functions as a hook.

Body: As the meat of the speech, the body is part of a talk where you will present your ideas in detail. The basic guidelines for writing the body are:

• Highlight the main ideas followed by the supporting details.
• Use transition words to guide your audience through your speech.
• Keep the sentences short for ease of pronunciation and delivery.

You can arrange the components of the body chronologically as in writing a narrative speech. Another technique is to write it according to the level of importance and relevance.

Conclusion: This final part of the format of the speech summarizes all the points that you made during your speech. Make sure you briefly restate the key points mentioned earlier in the body. However, more than giving a summary, the conclusion functions to inspire your audience to act and reflect.

Knowing the format of how to write a speech helps you organize your thoughts. It also makes it easy to plan what you want to say and how you would present them.

What is Speech Writing?

Speech writing is the art and process of crafting speeches for public speaking events. As an art, it involves the formation of ideas and creatively packaging them as a message. Meanwhile, it includes the process of researching, planning, outlining, drafting, and editing.

The speech should be well-written and organized to ensure smooth delivery and effective communication. A great speech writer understands how to structure and deliver information effectively. They also know how to connect ideas and use examples to illustrate points.

Writing a speech is a skill every person needs to master as it is part of our daily lives —we communicate with people every day. It’s not something you learn in an hour or two, as it takes practice and time.

You can start honing your English speech-writing skills by reading famous speeches of prominent personalities. Observe how they wrote it and learn their strategies.

Speech in English Language Writing

The foundation of speech in English language writing is grammar. Grammar is the set of rules used to construct meaningful utterances. It helps speakers express themselves clearly and concisely. In addition, it provides us with a framework for organizing thoughts into coherent paragraphs.

Another factor that contributes to speech in the English language is pragmatics. Pragmatics is how speakers use language to send and receive information. It enters the delivery process of speech as the speaker needs to consider how that audience will form meaning with the speaker’s utterances.

Starting to learn how to write speech in English is easy when you take it step by step. Learn the common words and their function or grammar before moving to more complex concepts like knowing phrases and forming sentences and paragraphs.

How to Write a Speech?

Learning how to write a speech after knowing the basic speech format can be tricky. The speech writing process varies for different persons. However, knowing what to place under the introduction, body, and conclusion helps create an effective speech.

1. Introduction

The introduction of speech in English states the overview of the topic and sets out the purpose of the talk. It’s necessary to keep it short. Use 125-150 words to grab the attention of the audience. In the age of technology, where the majority owns mobile phones, you must ensure that you can hook the audience into listening to your speech in just a few seconds.

The format of the speech introduction varies depending on the occasion. On special occasions like weddings, one can use an informal speech introduction. Meanwhile, a formal speech introduction would be proper for events like business conferences, award ceremonies, and graduation programs.

2. The Body

The challenging part of how to write a speech is the body. It is the longest part, where you coherently present ideas. Note that the prescribed word limit per paragraph is 150-200 words.

Write the body of a speech with the smooth flow of delivery in mind. As such, section the body into different main ideas or themes. Remember to include two or three supporting details under each key point. Finally, use transition words to guide your listeners and organize your thoughts.

3. Conclusion

The conclusion is the last part of the format of speech writing. It is crucial when trying to write a perfect speech. Similar to the introduction, the challenge is maintaining the audience’s attention. Accept the possibility that the audience will check cell phones when delivering your talk. So, in your conclusion, craft a powerful statement or pose a question to bring back their attention to you. Most importantly, to make your audience act or reflect on your topic. Having a powerful conclusion makes your speech worth remembering.

How to Write a Speech Format?

Understanding the public speech format is a valuable asset you can add to your skill set. It will help you write better speeches. Additionally, it will make you more confident when speaking in front of an audience. Here are ten tips on how to write a speech format and create an amazing speech:

1. Decide the purpose of your speech

The three main goals of speeches are to inform, persuade, and entertain. Facts are meant to be presented to the audience on informative speeches. Convincing the audience to take action is the aim of a persuasive speech. Lastly, an entertaining speech aims to make people relax, laugh, and smile.

A lecture or speech about music theories and a speech on disaster risk prevention are examples of informative speeches. Conversely, a speech on the importance of a learning management system delivered to respected teachers is a persuasive speech. Stand-up comedies, birthday greeting speeches, and award acceptance speeches are entertaining in nature.

2. Know your audience

Another factor that determines how you write a speech is your audience. You have to adjust your outlining strategy and style with the end goal of connecting to your audience. A formal speech would be proper when delivering a speech with English teachers and college students in the audience. Meanwhile, when giving a speech to your fellow students, you may use an informal tone of speech.

Note that your audience is people from different walks of life. Therefore, your style of speech must relate to various demographics. Craft a public speech format on a topic or speech people would want to hear.

3. Choose a speech topic

After knowing your audience, decide on what to write in a speech. Ensure that the topics you discuss are of interest and would be beneficial to them. For example, if you’re giving a lecture to your class, you can talk about the topic they’ve been studying all semester. If you’re giving a talk at a wedding, you can share a funny anecdote about the bride or groom. When giving a commemorative speech, focus on the accomplishments to pay tribute to a person, group, or institution.

Considering the subject matter in the early planning stage of your speech saves you from revising your draft multiple times.

4. Do the research

The “unskippable” process of writing a speech is research. Remember that your information must be factual, no matter the type of speech you are writing or its purpose. Research is crucial in the speech writing process because it will help you to know what to write in a speech.

Visiting your school library or browsing the internet are great ways to research. Moreover, you can also reach out to your English teacher to help you find resources.

5. Craft the outline

More than knowing the format, mastering how to write a speech writing outline is a valuable asset or skill that helps you stay organized. It is necessary no matter the style of speech you’re going to write.

Break down your main topic into subtopics to create a speech outline. For example, when writing a 5-minute speech about “should art be a part of the school curriculum?” for a school assembly: take the keywords from the topic and define it. What is art? Briefly enumerate forms of art. Next, what is a holistic curriculum? Answer why art plays a crucial role in the holistic curriculum. End your speech with the benefits of art. Finally, create a punchline on why a curriculum is incomplete without art.

6. Start with a hook

In English speech writing, a hook is a statement that draws the audience in and makes them want to listen more. The best hooks are memorable, unexpected, and attention-grabbing.

Speech has time limits. Therefore, it is best to engage people instantly with the first few sentences of your talk. You can use a rhetorical question, powerful quote, or narrative as your hook.

7. Include narratives

Speech writers are story writers. Hence, weaving a narrative into your speech structure is the best way to pique the audience’s interest. You can narrate a personal story or an anecdote.

Stories make your point more memorable. In fact, research has shown that people remember stories better than they do facts. So, to maintain the crowd’s attention, use narratives to relay facts and help them understand your message.

8. Include a call to action

One of the basic guidelines for writing following the format of public speech is the call to action (CTA). A CTA is a statement that tells your audience what they should do next. A good way to work out which call to action will help achieve your goals is to ask yourself “what would I like my audience to do as a result?” It could be as easy as “let’s give the newlyweds a toast” in a wedding speech. Or inspiring people to cut their carbon footprint when delivering a speech about global warming.

9. Conclude your speech

The last structure of a speech you should not forget is the conclusion. Concluding speeches give you the chance to reiterate your message and leave attendees reflecting on it. Summarize your main points and connect them to your call to action to accomplish this. You can end your speech with an engaging question to make your audience reflect on your message.

10. Review your speech

Finally, the last step in how to write a speech writing format or outline is reviewing your output. This process involves editing for grammar consistency, paraphrasing complex sentences, and rearranging topics for better flow and coherence. The final check you perform before delivering your speech is necessary because it helps ensure that your message will be clear and concise.

How to Rehearse a Speech

Delivery brings your speech to life from the paper to the crowd. But to avoid breaking into cold sweats or feeling anxious, practice or rehearsal is essential. A popular trick in public speaking that coaches suggest is to imagine your audience are frogs instead of real persons. This trick works during the rehearsal stage.

Here are five steps when rehearsing a speech:

1. Start by silent reading and assigning or marking pauses in your speech.

Your speech / should look like this / after marking your pauses.//

2. Stand in front of a mirror, read aloud, and practice your pauses and voice modulation.

3. Record your speech to identify where you stumbled.

4. Try speaking without your copy to test your retention.

5. Simulate the event by practicing in front of your friends.

Speech Writing Tips

After learning about speech format and speech outline, here are actionable steps you can do to start honing your speech writing skills:

1. Choose an easy topic to start with.

2. Use a blank speech outline template to guide you as a beginner.

3. Fill out the blank template with the main idea, supporting details, and conclusion of your topic.

4. Read about something that interests you.

5. Lose the blank template and create your own outline to summarize what you read.

6. Create a speech based on your outline.

7. Edit and revise to make it spotless.

8. Write for different types of audiences.

9. Change your style depending on the event (e.g., birthday speech, graduation ceremony).

10. Practice consistently to build your unique speech-writing voice.

The basic format of speech writing is easy to follow: the introduction, body, and conclusion. The introduction sets up your thesis or argument; the body explains it in detail, and the conclusion summarizes what you’ve said and includes a call to action. This blog is your guide on writing your next amazing speech — from start to finish!

Frequently Asked Questions

The five steps on how to write a speech in English are the following: 1. Know about your topic by identifying main themes or ideas and their supporting details. 2. Create your outline and arrange how you will present your message. 3. Write your first draft following the basic format: introduction, body, and conclusion. 4. Read and rewrite your draft to ensure proper grammar and organization. 5. Use your final output to practice your speech out loud.

There are four types of speech delivery: impromptu, extemporaneous, memorized, and manuscript. An impromptu delivery happens on the spot and makes you think on your feet. Think of when you got called for a class recitation. Another school activity is reporting or presenting in class — that’s an example of extemporaneous speaking. You will have time to research the topic and deliver your speech naturally. As the name suggests, memorized speech is written and remembered by the writer word by word. Lastly, manuscript delivery is a formal speech wherein a speaker reads the material on paper. News anchors, politicians, and other public speakers use this speech delivery method.

Preparation and practice are the two requirements of good speech delivery. The preparation phase includes researching, outlining, drafting, editing, revising, and finalizing processes. Meanwhile, practice is the speaking phase. It is when one reads the manuscript out loud with proper pacing, tone, and pauses.

An outline is the skeleton of your speech. It helps you in organizing the information you want to convey during your speech. The first step of outlining is to know about your topic by researching it. Next, extract and arrange the main ideas, either chronologically or by the level of importance or relevance. Finally, insert supporting details in every main idea you identified. Take an overall review of the outline you created and adjust as necessary.

The format of public speech writing includes the introduction, body, and conclusion. To write the introduction, start with a topic sentence stating what you will talk about in your speech. Don’t forget to include a hook in your introduction. The body of your speech expounds on the main idea of your topic and supports it with relevant examples. For each point, make sure you provide evidence and support for your claims. In addition, add transition words between points to help the listener understand the flow of your speech. Finally, conclude your speech with a summary statement that restates the main idea of your speech and integrates a call to action.

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How to Write an Outline for a Persuasive Speech, with Examples

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

Persuasive speeches are one of the three most used speeches in our daily lives. Persuasive speech is used when presenters decide to convince their presentation or ideas to their listeners. A compelling speech aims to persuade the listener to believe in a particular point of view. One of the most iconic examples is Martin Luther King’s ‘I had a dream’ speech on the 28th of August 1963.

In this article:

What is Persuasive Speech?

Here are some steps to follow:, persuasive speech outline, final thoughts.

Persuasive speech is a written and delivered essay to convince people of the speaker’s viewpoint or ideas. Persuasive speaking is the type of speaking people engage in the most. This type of speech has a broad spectrum, from arguing about politics to talking about what to have for dinner. Persuasive speaking is highly connected to the audience, as in a sense, the speaker has to meet the audience halfway.

Persuasive Speech Preparation

Persuasive speech preparation doesn’t have to be difficult, as long as you select your topic wisely and prepare thoroughly.

1. Select a Topic and Angle

Come up with a controversial topic that will spark a heated debate, regardless of your position. This could be about anything. Choose a topic that you are passionate about. Select a particular angle to focus on to ensure that your topic isn’t too broad. Research the topic thoroughly, focussing on key facts, arguments for and against your angle, and background.

2. Define Your Persuasive Goal

Once you have chosen your topic, it’s time to decide what your goal is to persuade the audience. Are you trying to persuade them in favor of a certain position or issue? Are you hoping that they change their behavior or an opinion due to your speech? Do you want them to decide to purchase something or donate money to a cause? Knowing your goal will help you make wise decisions about approaching writing and presenting your speech.

3. Analyze the Audience

Understanding your audience’s perspective is critical anytime that you are writing a speech. This is even more important when it comes to a persuasive speech because not only are you wanting to get the audience to listen to you, but you are also hoping for them to take a particular action in response to your speech. First, consider who is in the audience. Consider how the audience members are likely to perceive the topic you are speaking on to better relate to them on the subject. Grasp the obstacles audience members face or have regarding the topic so you can build appropriate persuasive arguments to overcome these obstacles.

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4. Build an Effective Persuasive Argument

Once you have a clear goal, you are knowledgeable about the topic and, have insights regarding your audience, you will be ready to build an effective persuasive argument to deliver in the form of a persuasive speech. 

Start by deciding what persuasive techniques are likely to help you persuade your audience. Would an emotional and psychological appeal to your audience help persuade them? Is there a good way to sway the audience with logic and reason? Is it possible that a bandwagon appeal might be effective?

5. Outline Your Speech

Once you know which persuasive strategies are most likely to be effective, your next step is to create a keyword outline to organize your main points and structure your persuasive speech for maximum impact on the audience.

Start strong, letting your audience know what your topic is, why it matters and, what you hope to achieve at the end of your speech. List your main points, thoroughly covering each point, being sure to build the argument for your position and overcome opposing perspectives. Conclude your speech by appealing to your audience to act in a way that will prove that you persuaded them successfully. Motivation is a big part of persuasion.

6. Deliver a Winning Speech

Select appropriate visual aids to share with your audiences, such as graphs, photos, or illustrations. Practice until you can deliver your speech confidently. Maintain eye contact, project your voice and, avoid using filler words or any form of vocal interference. Let your passion for the subject shine through. Your enthusiasm may be what sways the audience. 

Topic: What topic are you trying to persuade your audience on?

Specific Purpose:  

Central idea:

• Attention grabber – This is potentially the most crucial line. If the audience doesn’t like the opening line, they might be less inclined to listen to the rest of your speech.
• Thesis – This statement is used to inform the audience of the speaker’s mindset and try to get the audience to see the issue their way.
• Qualifications – Tell the audience why you are qualified to speak about the topic to persuade them.

After the introductory portion of the speech is over, the speaker starts presenting reasons to the audience to provide support for the statement. After each reason, the speaker will list examples to provide a factual argument to sway listeners’ opinions.

• Example 1 – Support for the reason given above.
• Example 2 – Support for the reason given above.

The most important part of a persuasive speech is the conclusion, second to the introduction and thesis statement. This is where the speaker must sum up and tie all of their arguments into an organized and solid point.

• Summary: Briefly remind the listeners why they should agree with your position.
• Memorable ending/ Audience challenge: End your speech with a powerful closing thought or recommend a course of action.
• Thank the audience for listening.

Persuasive Speech Outline Examples

Topic: Walking frequently can improve both your mental and physical health.

Specific Purpose: To persuade the audience to start walking to improve their health.

Central idea: Regular walking can improve your mental and physical health.

Life has become all about convenience and ease lately. We have dishwashers, so we don’t have to wash dishes by hand with electric scooters, so we don’t have to paddle while riding. I mean, isn’t it ridiculous?

Today’s luxuries have been welcomed by the masses. They have also been accused of turning us into passive, lethargic sloths. As a reformed sloth, I know how easy it can be to slip into the convenience of things and not want to move off the couch. I want to persuade you to start walking.

Americans lead a passive lifestyle at the expense of their own health.

• This means that we spend approximately 40% of our leisure time in front of the TV.
• Ironically, it is also reported that Americans don’t like many of the shows that they watch.
• Today’s studies indicate that people were experiencing higher bouts of depression than in the 18th and 19th centuries, when work and life were considered problematic.
• The article reports that 12.6% of Americans suffer from anxiety, and 9.5% suffer from severe depression.
• Present the opposition’s claim and refute an argument.
• Nutritionist Phyllis Hall stated that we tend to eat foods high in fat, which produces high levels of cholesterol in our blood, which leads to plaque build-up in our arteries.
• While modifying our diet can help us decrease our risk for heart disease, studies have indicated that people who don’t exercise are at an even greater risk.

In closing, I urge you to start walking more. Walking is a simple, easy activity. Park further away from stores and walk. Walk instead of driving to your nearest convenience store. Take 20 minutes and enjoy a walk around your neighborhood. Hide the TV remote, move off the couch and, walk. Do it for your heart.

Thank you for listening!

Topic: Less screen time can improve your sleep.

Specific Purpose: To persuade the audience to stop using their screens two hours before bed.

Central idea: Ceasing electronics before bed will help you achieve better sleep.

Who doesn’t love to sleep? I don’t think I have ever met anyone who doesn’t like getting a good night’s sleep. Sleep is essential for our bodies to rest and repair themselves.

I love sleeping and, there is no way that I would be able to miss out on a good night’s sleep.

As someone who has had trouble sleeping due to taking my phone into bed with me and laying in bed while entertaining myself on my phone till I fall asleep, I can say that it’s not the healthiest habit, and we should do whatever we can to change it.

• Our natural blue light source is the sun.
• Bluelight is designed to keep us awake.
• Bluelight makes our brain waves more active.
• We find it harder to sleep when our brain waves are more active.
• Having a good night’s rest will improve your mood.
• Being fully rested will increase your productivity.

Using electronics before bed will stimulate your brainwaves and make it more difficult for you to sleep. Bluelight tricks our brains into a false sense of daytime and, in turn, makes it more difficult for us to sleep. So, put down those screens if you love your sleep!

Thank the audience for listening

A persuasive speech is used to convince the audience of the speaker standing on a certain subject. To have a successful persuasive speech, doing the proper planning and executing your speech with confidence will help persuade the audience of your standing on the topic you chose. Persuasive speeches are used every day in the world around us, from planning what’s for dinner to arguing about politics. It is one of the most widely used forms of speech and, with proper planning and execution, you can sway any audience.

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• Easy Steps to Write an Effective Speech

A Step-by-Step Guide to Writing an Effective Speech: Tips and Examples

A speech is a way to share your thoughts or stand up for a cause. To make an effective speech, it's important to not only speak clearly, but also to carefully plan what you'll say. By preparing your speech well, you can ensure your message is delivered effectively. At Vedantu, students can learn how to create strong speeches with a clear structure and engaging content.

The platform offers resources to help students practise speech writing, improve their presentation skills, and gain confidence in public speaking. This preparation helps students communicate their ideas better and make a strong impact on their audience.

How to Write a Speech?

Writing a speech involves thorough research and careful planning to effectively convey your message. Great speeches often include compelling details and inspiring content that resonates with the audience. Learning to write impactful speeches can be achieved with a bit of guidance. Here’s a step-by-step guide to help you craft a speech:

Self Introduction Start your speech by introducing yourself. If there's a host or master of ceremonies, they might introduce you first. Regardless, you should clearly state who you are and briefly explain what your speech will cover. The introduction can be formal or informal, depending on your audience. For example, a formal introduction might include your professional title, while an informal one might simply mention your name and a fun fact.

Introduction to the Topic Next, introduce the topic of your speech. Provide a brief overview of what you will discuss. Make sure to grab the audience's attention with a hook, like a surprising fact or a question. This helps in engaging the audience right from the start.

Main Points Outline the key points you want to address in your speech. Make sure each point is clear and relevant to the topic. Use examples, anecdotes, or data to support your points. This helps in making your speech more relatable and persuasive.

Conclusion End your speech with a strong conclusion. Summarise your main points and restate the purpose of your speech. Aim to leave a lasting impression by delivering a memorable closing statement or call to action.

Practice and Delivery Finally, practice your speech several times. Focus on your tone , pace, and body language. Practising helps you deliver your speech confidently and effectively, ensuring that your message is communicated clearly to your audience.

Addressing Friends/Classmates/Peers

Hello everyone! My name is ________, and today, I’d like to discuss _________ with you all.

Good morning, friends. I am ________, and I am excited to speak with you about _________.

Addressing Teachers/Higher Authorities

Good morning/afternoon/evening. I would like to begin by thanking _______ for the opportunity to share my thoughts on _________ today.

Good day to everyone. I am ________, and I am honoured to speak about _________ with you.

The Opening Statement

The first seven seconds of a speech are crucial, as they determine whether the audience will stay engaged. Therefore, starting with a compelling opening statement is essential to capture their attention. Crafting a speech involves thorough research and structuring it in an engaging, informative, and coherent way is crucial.

When assigned a topic, begin by brainstorming ideas and jotting down everything that comes to mind. This process helps identify which aspect of the topic to focus on, guiding the drafting of your speech.

An effective opening statement should be relevant to your topic. Use clever wording to make a strong impression and capture the audience's interest . Here are some strategies for framing an engaging opening statement:

Asking an Engaging Question Starting with a question can immediately grab the audience's attention. It sparks curiosity and encourages them to think, thus preparing them to listen more attentively.

Fact or a Surprising Statement Presenting an intriguing fact or statement can captivate the audience. This could include a joke, as long as it's relevant and appropriate. A well-timed laugh can refresh their interest and make them eager to hear more.

Adding a Quote Select a quote that aligns with your topic and resonates with your audience. Whether it’s from a famous person or a story, a relevant quote can add depth and set the tone for your speech. Choose a quote that is memorable or thought-provoking to make a significant impact.

Choice of Words

When delivering or writing a speech, it's crucial to choose your words with care. Selecting the right language is essential, whether you're expressing support for or opposition to a topic. Be sure to provide sufficient evidence to back up your points. Use short, clear sentences to enhance the impact of your speech. Your choice of words and what you emphasize will shape how your audience perceives your message.

When writing a speech, ensure that you:

Avoid long, confusing sentences.

Check for spelling, grammar, and sentence structure errors.

Refrain from using contradictory statements that might confuse the audience.

Authenticity

Authenticity in a speech engages the audience more effectively. Incorporate personal anecdotes, experiences, and genuine thoughts to build rapport. However, stay focused on the topic and avoid getting sidetracked with unrelated details.

Writing in 1st Person

Using the first-person perspective in a speech can be more effective than a third-person approach. However, make sure it does not become too subjective or divert from the main topic.

Tips for Writing a Speech

Before you start writing, know what your speech is about and what you want to achieve. Decide if you want to inspire, entertain, or inform your audience.

Think about who will be listening to your speech. Tailor your content to fit their interests and needs so they stay engaged.

Make sure your speech is clear and to the point. Avoid making it too long or it might become boring. Stick to the important details.

After writing your speech, check it for mistakes and make changes if needed. Practice saying it out loud so you feel confident and don’t stumble.

Finish your speech by summarising the main ideas. Leave your audience with something to think about, so they remember your message.

Format on How to Write a Speech

Here’s a structured format of How to write a speech:

Start with a clear and engaging title that reflects the main topic of your speech.

2. Introduction

Greet the audience and introduce yourself.

State the purpose of your speech.

Give a brief overview of what you will talk about to grab the audience's attention.

Main Points : Organise your speech into several main points. Each point should be clear and supported with examples, evidence, or anecdotes.

Sub-points : Include supporting details under each main point to add depth and clarity.

4. Transitions

Use smooth transitions between different points to help your speech flow naturally.

5. Conclusion

Summarise the key points of your speech.

Restate the purpose or main message.

End with a strong closing statement or call to action to leave a lasting impression.

6. Q&A (if applicable)

Prepare to answer any questions from the audience if your speech includes a question-and-answer session.

7. Practice

Rehearse your speech multiple times to ensure you are familiar with the content and delivery.

How to Write a Speech: Examples

Example 1: Speech on Environmental Conservation

Good morning everyone!

My name is John Smith, and today I’m here to talk about the importance of environmental conservation. Our planet is facing severe challenges due to pollution, deforestation , and climate change. We must take action to protect our environment .

Firstly, we need to reduce our waste by recycling and composting. Secondly, conserving energy by using renewable sources is essential. Lastly, planting more trees will help restore balance in our ecosystems.

Each one of us can make a difference by adopting these simple practices in our daily lives. Together, we can ensure a healthier planet for future generations. Thank you for your attention!

Example 2: Speech on the Importance of Education

Good afternoon everyone!

I’m Sarah Johnson, and I’m excited to discuss the value of education in our lives. Education is not just about gaining knowledge, but also about preparing ourselves for the future. It opens doors to new opportunities and helps us grow personally and professionally.

To begin with, education empowers individuals to make informed decisions. It also enhances critical thinking and problem-solving skills. Finally, it helps us understand and appreciate diverse cultures and perspectives.

Investing in education is investing in a better future for ourselves and our communities. Let’s value and support educational opportunities for everyone. Thank you!

To Test Your Knowledge of How to Write a Speech, try these Tasks:

Task 1 - Write a Short Speech: Pick a topic you are passionate about, such as your favourite hobby or a cause you care about. Write a 3-minute speech on this topic. Make sure to include a clear introduction, main points, and a conclusion. Practise delivering your speech in front of a mirror or a friend.

Task 2 - Analyse a Famous Speech: Watch a famous speech online, like Martin Luther King Jr.’s “I Have a Dream” or a speech from a recent event. Take notes on how the speaker introduces themselves, the key points they make, and how they conclude. Try to identify any special techniques they use to keep the audience engaged and use these techniques in your speech writing.

Now check out if you got them all right from the answers below:

Task 1 - Write a Short Speech:

Good morning everyone,

Today, I want to talk about something that has a huge impact on our lives – reading. Reading is not just a way to pass the time; it is a gateway to knowledge and imagination. Through books, we explore different worlds, understand diverse cultures, and learn new ideas. Reading also helps improve our language skills and concentration. Whether it's a novel, a biography, or a magazine, each piece of reading material offers something valuable. I encourage all of you to make reading a part of your daily routine. It’s a small habit that brings great rewards. Thank you.

Taks 2 -Review and Improve a Sample Letter:

To analyse a famous speech like Martin Luther King Jr.’s “I Have a Dream,” start by noting how he introduces himself and sets the tone. King begins with a reference to the Emancipation Proclamation, connecting his message to historical struggles for freedom. He introduces his main points by addressing the ongoing racial injustice and articulating his dream of equality, creating a vivid picture of a hopeful future. His conclusion uses a powerful repetition of the phrase “I have a dream” to reinforce his vision and leave a lasting impression. The speech employs imagery, metaphors, and emotional appeals to engage the audience. To apply these techniques, focus on a strong introduction, clear key points, and a memorable conclusion in your speech, using repetition and vivid descriptions to make it impactful.

Takeaways from this Page

Writing a speech involves careful planning and practice. Begin with a clear introduction to capture attention and state your main points clearly. Use simple and engaging language to keep your audience interested. Rehearse your speech to ensure smooth delivery and correct any mistakes. Finally, end with a strong conclusion that reinforces your main message and leaves a lasting impression.

FAQs on Easy Steps to Write an Effective Speech

1. How to write a speech format? 

To understand how to write a speech format, start by organising your speech into three main parts: introduction, body, and conclusion. Clearly outline your main points and supporting details. This format helps in delivering a structured and effective speech.

2. How to write a welcome speech? 

When learning how to write a welcome speech, begin with a warm greeting and introduce yourself. Mention the purpose of the event and the key individuals present. Keep it brief and engaging to set a positive tone for the event.

3. How to write a speech on teacher's day? 

To write a speech on Teacher's Day, start by expressing appreciation for teachers. Highlight their contributions and impact on students' lives. Use personal anecdotes or quotes to make the speech heartfelt and memorable.

4. How to write a welcome speech for chief guest? 

When writing a welcome speech for a chief guest, ensure you acknowledge their presence respectfully. Mention their achievements and the significance of their visit. Craft your speech to reflect the honour of having them as a guest.

5. How to write a speech for students? 

For writing a speech for students, choose a topic relevant to their interests and needs. Use simple language and relatable examples. Structure your speech to be engaging and motivational to keep students attentive.

6. What is the best way to structure how to write a speech format? 

The best way to structure how to write a speech format is to divide your speech into three main parts: introduction, body, and conclusion. This format helps in organizing your thoughts and ensures a clear flow of ideas.

7. How to write a welcome speech effectively? 

To write a welcome speech effectively, start with a friendly greeting and introduce yourself. Outline the purpose of the event and acknowledge key guests or participants. Make sure to keep it concise and engaging.

8. How to write a speech on teacher's day to make it impactful? 

To make a speech on Teacher's Day impactful, focus on the role of teachers in shaping students' futures. Share personal stories or experiences that highlight their dedication. Conclude with a heartfelt thank you.

9. How to write a welcome speech for chief guest in a formal setting? 

Writing a welcome speech for a chief guest in a formal setting involves greeting them warmly, mentioning their achievements, and explaining the importance of their presence. Keep the tone respectful and appreciative.

10. How to write a speech for students to ensure it is engaging? 

To ensure a speech for students is engaging, choose a topic that resonates with their interests. Use simple language and interactive elements. Structure your speech to include relatable examples and a motivational conclusion.

11. What are the key points in how to write a speech format? 

Key points in how to write a speech format include having a clear introduction, a well-organized body with main points, and a strong conclusion. This format helps in delivering a coherent and effective speech.

12. How to write a welcome speech for various events? 

How to write a welcome speech for various events involves greeting the audience, introducing the event’s purpose, and acknowledging any special guests. Tailor the speech to fit the nature of the event and keep it engaging.