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Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 April, 2024 • 20 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

• ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
• ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
• ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

• Why Is It Important?
• 9 Things in the Outline
• 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

• Marketing presentation
• Business presentation

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A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla's Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

• Board of directors, shareholders/investors - To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
• Colleagues - You can show a trial or beta version of the new product to other members of your company and collect their feedback .
• The public, potential & current customers - This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

• Raise awareness and grab more attention - By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
• Stand out in the cutthroat market - Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
• Leave a deeper impression on your potential customers - Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
• A source for external PR - Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: "You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders."
• Boost sales and revenue - When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

• Introduction
• Company Information
• Product Information
• Benefits of the Product
• Positioning Map
• Examples and Testimonials
• Call to Action

#1 - Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 - Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 - Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 - Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience's attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 - Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 - Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 - Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 - Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

• Set your goals
• Define audience needs
• Make an outline & prepare your content
• Choose a presenting tool & design your presentation
• Anticipate questions & prepare the answers
• Practice, practice, practice

#1 - Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

• S (Specific) - State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

• M (Measurable) - You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

• A (Attainable) - Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

• R (Relevant) - Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

• T (Time-bound) - There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

Check out: Use idea boards to brainstorm better for your next presentation!

#2 - Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

• What are they like?
• Why are they here?
• What keeps them up at night?
• How can you solve their problems?
• What do you want them to do?
• See more questions here .

#3 - Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 - Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , word cloud , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 - Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 - Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 - Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 - Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 - Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 - Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla's product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 - Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone's attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme - Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides - Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery - Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids - Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive - 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to learn more about it.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter's delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

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10 Steps to Creating a Powerful Product Presentation

Written by: Unenabasi Ekeruke

Whether you're running a small or large business, product presentations are a big deal. You've probably invested time and resources in creating a fantastic product to solve a market need.

That's great, but presenting your product to investors, prospects and other relevant stakeholders is the final piece of the puzzle.

Weeks, months and years of research, planning, design, production and testing often lead up to this point. So, you've got to create a persuasive product presentation that drives sales for your product.

Here's a short selection of 8 easy-to-edit product presentation templates you can edit, share and download with Visme. View more below:

If you're overwhelmed with the whole idea of creating product presentations and wondering how to get started, you're in the right place.

This article will teach you how to create powerful product presentations. We'll also share tips for delivering a product presentation that wows your audience.

Let's get started.

Table of Contents

What is a product presentation and why is it important, why create product presentations, product presentation vs. sales presentation, what you need in a product presentation, how to create a powerful product presentation in 10 steps, tips for nailing your product presentation.

Product presentation is the process of introducing a new or rebranded product to your audience. During product presentations, you'll dig deep into how your product works, how it will address customer pain points and the specific benefits it will bring to them.

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It often involves using visual aids like videos, images and slideshows to describe product features, benefits, market fit and other relevant details.

Presentations could take place at different stages of the product development process. But when introducing the product to potential buyers, the stakes are never higher. Therefore it's crucial to make your product presentation effective, impactful and memorable like the one below.

In many organizations, product presentations happen at different levels. For example, top management and executives could unveil a new line of products to the board of directors, investors and potential partners.

Product managers may present a beta or gamma version of a new product to the entire team. In addition, the sales team would have to make product presentations during sales visits to prospects.

Let's face it. There are tons of competing products in the market like yours. Your competitors could be offering similar products or substitutes.

This means that creating useful products may not be enough to set your brand apart or bring in sales. You need product presentations that produce eureka moments for your audience.

Getting it right with your presentations will not only win over your audience, but it'll drive product sales over the top.

But that's just the tip of the iceberg when it comes to the benefits of creating product presentations.

Here are other reasons why you need to create and deliver powerful product presentations.

Create a Memorable First Impression

Nowadays, people are faced with an explosion of product choices. This and many more factors have also contributed to their shrinking attention span.

By any chance, your product presentation could be the first interaction an investor, prospect or customer has with your brand. So, you have to make it count.

Your product presentation is an excellent opportunity for you to introduce your product and expand their knowledge about your brand. And nailing it will leave a positive and memorable first impression on your audience.

Best of all, it will nudge them to the consideration and conversion stage of your marketing funnel .

Tell a memorable and impressive product story with the captivating product presentation template below.

Build Trust and Long-Lasting Client Relationships

Customers will buy and recommend brands that provide incredible product and service experiences.

But how do you communicate value and product offerings to your prospects? How do you tilt customer purchase decisions in your favor?

The golden secret is a product presentation that makes you stand out. How you present your product can influence customers' perceptions of your brand.

During product presentations, you have a chance to showcase product features and promise of value to clients. And when done right, it can ignite a solid business relationship between you and potential customers.

Over time, these customers will trust your product and become loyal to your brand.

Here's what you should know. As a business owner, brand loyalty , customer trust and credibility are your greatest assets. A captivating product presentation will inspire client trust in your product and business.

Stand Out from the Competition

The business world is marked by fierce competition among companies that provide similar products and services.

You probably have a lot of competitors and you're wondering how to distinguish yourself. Start by delivering a flawless product presentation.

As previously stated, your sales presentation should be able to leave an indelible impression on prospects and investors. It would captivate their attention so completely that, regardless of the stiff competition, they would always opt for your brand.

One way to leave a lasting impression is to make your product presentation interactive. An interactive presentation whether presented or read builds a bridge between you and the potential investor or reader. Instead of simply throwing information at them an interactive presentation allows you to layout your storytelling and product information in a way that's engaging and enticing.

For example you might want to add video clips, popups with extra information for additional reading, or add a flip book effect. For more check out 20 Ways to Create an Interactive Presentation That Stands Out. 

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Boost Sales and Revenue

Having an excellent presentation is the key that unlocks sales for your product.

After your presentation, you certainly want customers to pull out their checks or proceed to the next steps. If you can nail your product presentations, you will win over your audience, gain new customers and increase sales.

On the contrary, mediocre product presentations could hurt your brand. You might even have a top product that has the potential to be a major game-changer. But poor delivery would not only portray you as lacking confidence in your product but could be a turn-off for prospects.

Want to convince your prospects to invest in your business or purchase your products? If the answer is yes, we recommend using a robust product presentation tool like Visme.

Check out the template below to see how Visme can make your product presentation pop.

Product presentations aren't so different from sales pitches. Both presentations focus on providing value or solutions to customers. However, product presentations are primarily focused on products or services.

With product presentations, you'll dive deeper into details like:

• How your product works
• How it will solve your customer's needs or pain points
• The specific benefits your product will bring to your customers

For instance, sales presentations can have a broad focus on your business as a whole rather than a particular product.

Let's say you run an accounting firm that offers a wide range of products and services. Your sales presentations could focus on pitching solutions like:

• Accounting audit
• Tax accounting
• Bookkeeping
• Forensic accounting

On the flip side, you'll need a product presentation to sell inventory management or accounting software to your clients.

Keep in mind that both presentations are essential for your sales process. The goal is to get your prospects' attention, drum up excitement and move them towards making a purchase decision.

Although product presentations cut across different industries, there's no universally accepted format. However, this infographic template below highlights the key elements of winning a product presentation.

Introduction

Company overview, the problem, product and solution.

• Promise of Value or Benefits

Product Positioning

Use cases and social proof.

• Call-to-Action

Together, these key details juice up your product presentation and make it a delight for your audience.

Read on to learn more about the key components of a captivating product presentation.

The introductory part is where you hook your audience in and get them excited about your presentation. It should provide an overview of what you will cover during your presentation.

In this section, you can sum up the purpose of your presentation, why it's relevant to your audience and key takeaways.

Before you get into the product details, start with a general overview of your company. It doesn't matter if your audience is familiar with your business or not. You want to include key details such as:

• Company name
• Vision, mission and goals
• When your business was created
• The products and services you offer
• How your business and products have evolved
• Relevant team members

Here's an intro slide from our startup pitch deck theme you can customize:

The problem or customer needs should receive more attention than others. This is what your prospects care about most and that's why they are sitting at the other end of the table. So we recommend that you include this section earlier in the presentation.

To attract audience attention, show them you have an in-depth understanding of pain points. Remember to explain how the problem affects your audience and the consequences of not resolving it.

Take note of how the presentation template below emphasizes the problem the product is designed to solve.

Start by showing your audience how they'll feel or what they could enjoy if they solve that problem. Here, you want to paint a mental picture of a perfect world without those pain points.

While writing this section, be sure to highlight these things:

• Introduce your product or service, passing any type of quality assurance services .
• Briefly explain how it addresses the problem and makes their dream of a perfect world a reality.
• Highlight how your product is made. Is it handcrafted, mass-produced, custom-made or batch produced?
• Include product details like features, functionalities, specifications, durability, quality and more.

Highlight your product features and process using the beautiful Visme template below.

Promise of Value

No product presentation is complete without a value proposition. This is where you make a case for your product. Articulating your promise of value will help create an "aha moment" for your prospects.

This section should provide more insight into the value your product Is offering. Here you should:

• Mention what your audience will get out of the product (product or service experience)
• Highlight what makes your product unique from other competing products (unique selling proposition)
• Explain why your prospect should opt for your product (competitive edge)

It's a good idea to center your product pitch around the key benefits your prospects will enjoy. So you want to highlight as many product benefits as possible. It could be productivity, convenience, health and wellness, peace of mind and much more.

Draw attention to your competitive edge and pitch your promise of value to prospective client and customers using the stunning template below.

Product positioning refers to how you want your market to think or feel about your product. It's a description of who you are as a brand, the products and services you offer, your target market and what makes your product unique.

Here you should talk about:

• Your brand image and values
• The positioning of competing products in your target market
• How your product features and benefits stack up to the competition

The infographic template below highlights the benefit of brand positioning.

Brand positioning helps to set you apart from your competitors. Think of it as what customers can remember about your brand when they think of similar products.

For example, the Pepsi brand is distinct from the Coca-Cola brand. Even though they are both cola drinks, they have different tastes, looks, connotations and legacies.

To influence customers' perceptions of your brand, you could create a brand positioning statement. For example, a recent marketing campaign by Salesforce highlights their brand positioning statement:

We bring companies and customers together. We make technology that supercharges every part of your company that connects with customers, delivering a 360-degree customer view across sales, marketing, service, e-commerce, mobile apps, connected products and more. CRM also powers integration with all the other parts of your business already humming along, including supply chains and finance, its back office, front office, and offices yet to come.

You could use the Visme template below to communicate your brand guidelines and product positioning.

This section should provide a visual picture of the customer using your product to address their problems. Here are some ways you can visualize or share them in your presentation.

• Create a scenario of how customers can use your product to solve their problem.
• Share customer reviews, testimonials, user ratings, celebrity endorsements, expert reviews and more.
• Share case studies and real results of how your product has helped similar businesses.
• Provide a snapshot of your product performance in terms of downloads, engagements, purchases and much more.
• Mention any product and compliance certifications, documentation, quality badges and awards you've received.
• Use anecdotes to showcase how existing customers love your solution.

Use this product testimonial slide template to showcase your own customer reviews.

Call-to-Action (CTA)

Now it's time to tell your viewers what you expect from them. Your call to action will depend on your audience.

It will also depend on the goal of your product presentations, which we'll discuss in the next section.

During in-house product presentations, you might want to ask for feedback from different departments. At a trade show, you might ask to meet prospective customers to meet you at the booth to make purchases.

During B2B presentations, you might request time for questions and more. Ultimately the goal is to get customers to purchase your product.

Most businesses have confidence in their ability to make excellent products. However, they struggle to commercialize or bring in revenues from those products.

Why's that? The attention spans of people in this tech-driven society are shrinking. And the reality is that people no longer have enough time to sit through mediocre product presentations.

Want to drive sales or get a positive return on investment for your product? Then you've got to make your product presentations compelling.

Let's show you how to create compelling product presentations that capture the important elements we've highlighted above.

Step 1: Define Your Goals

Whether you're presenting a new, rebranded or upgraded product, the first thing you need to do is to define your goals and objectives.

Let's say you've launched a new line of products into the market. Firstly, you'll have to spell out what you're looking to achieve with your product presentation?

• Do you want to get investors' buy-in to expand production capacity?
• Do you want to secure more funding from management to produce more units?
• Are you looking to secure partnerships with distributors, retailers or franchisees? Or you want to introduce the new product to your prospects or client.

Secondly, reiterate why it's important for you and your team to achieve these goals? For example, as you'd expect, securing partnerships with distributors could help:

• Expand your product reach
• Boost product sales and revenue
• Increase market share and more

Next, you want to highlight how you intend to communicate with your audience. Also, be clear about what you want your audience to do after watching your presentation.

Do you want your prospects to call you or buy one year's supply of your product? What about in-house presentations? Do you want the sales and marketing team to develop a strategy to introduce the product into a new market? Your presentations should answer these questions in a convincing way.

It makes sense, right? Lastly, remember to make your goals specific, measurable, attainable, realistic and time-bound (SMART).

The success of your presentation is measured by whether your audience understands and acts on your message. Therefore consider your goals in every slide and include a clear call to action.

Not sure how to set SMART goals for your product? Go ahead and use the worksheet below to jumpstart your creativity.

Step 2: Figure Out What Your Audience Needs

If you want to pique your audience's interest in your product, you'll have to figure out what matters most to them and serve it to them. This is what sets successful brands apart.

Don't make the mistake of assuming you know what your target audience wants, which is a trap many businesses fall into. Rather go ahead do these things:

• Perform in-depth research into your audience
• Develop buyer personas
• Delve into customer data to monitor patterns or trends
• Keep an eye on social media, public forums and industry publications

We get it. You've probably gone through this process during product development. Now you're wondering why it matters during the presentation?

Here's what you should know. Getting access to information is much easier than ever. As a result, potential buyers extensively research products and scan competitors' offerings before making purchases.

So your presentation is an opportunity to demonstrate that you not only understand their pain points, but your products can make their life or business better.

Step 3: Create an Outline

The next step is to outline the main points you want to hit during your presentation.

During presentations, there are usually a lot of key points to cover. Creating an outline helps you ensure things don't fall through the cracks.

First, decide the topics you want to cover and the sequence to present them. Then dedicate a slide to show the outline to your audience. This will give them an idea of what to expect and make your delivery insightful.

The outline we've shared above is an excellent place to start. You can use the template below to organize your ideas in a sequential manner and logical flow.

Step 4: Pick Out the Right Tool and Template

Presenting your product or services is an art. You need a rich blend of visually appealing slides and powerful delivery to make it effective.

Achieving this may require long hours of planning, strategy, design and organization. You'd have to craft an outline, prepare your slide notes, source royalty-free visuals and use them to design your slides.

Pretty tedious, right. Templates and tools come in handy, making your work easier and faster.

Templates reduce the time it takes to make eye-catching and engaging product presentation slides. In addition, they provide direction on how to keep your content organized and impactful.

Most tools are fairly limited in terms of features and how much you can customize them. However, Visme is an exception to this.

Visme's product presentation templates make it super-easy for anyone to create eye-catching product presentations. The tool has a rich library of templates, tools and visual aids to help you present your product to the world with style and poise.

These ready-made templates are not only customizable, but they cut across any product or niche you can think of. All you have to do is input your content and your product presentation is ready to go.

Using templates like the one below is a great starting point.

Step 5: Make Your Content Relevant and Compelling

Creating relevant and convincing content is the key to nailing your product presentation.

The other ideas we've shared will make your content more effective. But an excellent presentation begins and ends with great content. It has the potential to capture the hearts and minds of viewers and connect them with your solution.

Don't just assume you can wing it by putting less effort into developing compelling content. You'll need to spend a lot of time researching, brainstorming and writing out the key points relevant to your audiences.

For example, some customers may care more about product quality than price. On the other hand, convenience and ease of use could be a primary concern for other prospects.

While your presentation should be brief, the value proposition should be at the heart of your sales pitch. You want to focus on how the product will benefit the customer rather than the aesthetics.

Here's an Airbnb-inspired slide template that focuses on product benefits:

Start by describing the world your customers will enjoy after purchase. And be sure to quickly convey what makes your product different.

For instance, the process of buying and installing new equipment can sometimes be tricky and demanding. But it helps companies bring down costs, increase productivity and revenue.

Your content should communicate the problem and what the prospect will enjoy after buying your product. Offering additional perks like pre-purchase and after-sales support can further convince customers to buy.

Step 6: Bring Your Presentation to Life With Attractive Designs

Think about the last time you sat through a dull presentation.

• What were the slide designs like?
• Was the color scheme dull or monotonous?
• Were the visual aids clumsy and difficult to understand?
• Were there too many ideas crammed on each slide?

You probably zoned away during the presentation. Like you, other people feel the same way about terrible slide decks.

The demand for creative and engaging visual content is at an all-time high. Therefore if you're going to attract audience attention, you need stunning product presentation designs like the one below.

Regardless of how amazing the quality of your content may be, a poor slide design can be frustrating to watch.

Not only will it hurt your product presentation, but it could undermine your credibility. So, you want to ensure your slide design is not only professional but has a clean and organized layout.

Here's how to get savvy with your slide design.

• Use legible fonts and stick with a minimum of three fonts throughout your slide deck.
• Avoid using too many colors in your presentation.
• Be sure there's a strong contrast between your text color and background color.
• Tailor your typography, color scheme and visual language to your brand identity .
• Format your text, images and design element to achieve perfection.

Visme templates incorporate eye-catching images, excellent data visualizations and powerful typography to make your slide decks attractive .

Go ahead and watch the video below to learn design tips for creating awesome presentations.

Step 7: Use High-quality Graphics and Visual Aids

Incorporating quality visual aids into your product presentation is a must.

Why does it matter? The thing is, you've put in a lot of time and effort into preparing for your big day. So you certainly don't want your prospects to leave the room recalling only a tiny fraction of what you said.

According to a study, 65% of people are visual learners. So adding stunning visuals in your presentations ensures the odds are stacked in your favor.

No matter the type of audience you're looking to reach. Impactful visuals help you communicate your message and ideas more effectively. Best of all, they grab and retain audience attention, build solid emotional connections and keep your presentation on track.

Avoid using pixelated or cheesy images. Even more, stay away from generic stock art, copyrighted or watermarked visuals available. Rather source top-quality photos that enhance your presentation.

Just like it's important to stick to one main idea per slide, use one or two images per slide. But, again, the key is to use images that convey your message in the most compelling way possible.

Whether you're visualizing financial data or showcasing product features, Visme offers a wide range of visual aids to make your product presentations shine, including:

• Premium and royalty-free images
• Short videos and animations
• Charts and graphs
• Scatter plots

… and much more.

You don't need to entirely create visual product presentations from scratch. Instead, give yourself a head start by using a modern presentation theme like this one.

Step 8: Determine Follow-Up Questions and Provide Answers

At the end of your product presentation, prospects or investors are likely to have a handful of questions about your product.

Typically prospective customers ask questions to know if the product is a right fit for their organization. These questions could be along the lines of:

• Scalability
• Quality assurance
• Ease of use
• After-sales support and more

For example, let's say you've built a digital product like customer relationship management (CRM) software. Prospects could ask questions such as:

• Is your software scalable?
• Will it support our company's growth and future expansion plans?
• How will the tool help us manage our day-to-day process?
• How will the product help our business grow sales, gain a competitive advantage or increase market share?

Most clients could even ask for a live demo or a trial of your software.

Preparing for potential questions will help you avoid getting caught off-guard. It also shows you clearly understand your prospect's needs.

Answering these questions will wow your audience, boost their confidence in your product and help you close the deal.

Step 9: Run It by Your Team and Incorporate Feedback

You've spent time designing your slide and putting your ideas together. Great job. Now your presentation needs a few rounds of edits to make it shine.

Here's how to polish your presentation to make it pop.

• Keep editing aggressively until your presentation is clear and free of fluff. The goal is to improve language accuracy, flow and overall legibility.
• Be sure to weed out anything that doesn't relate to the core message.
• Run it by your mentor and team members, get their feedback and incorporate it into your product presentation.

Getting a fresh pair of eyes to look at your presentation can help you refine it, even if you're a good editor.

Here's the deal. When editing your presentation, your brain could instinctively fill in the gaps with what you wanted to say. But other editors could readily flag errors or point out areas where you aren't expressing your ideas clearly.

Peer editing may seem daunting. But Visme makes it super-easy for you to collaborate with your team. You can share your presentation online with peers. Also, you can download it in HTML5 (with animations) or PDF format and share it via email or other file-sharing platforms.

If you don't have anyone within reach, automated writing assistants like Grammarly and ProWritingAid could come in handy.

Create a stunning presentation in less time

• Hundreds of premade slides available
• Add animation and interactivity to your slides
• Choose from various presentation options

Step 10: Practice Your Presentation

If you want to deliver captivating business presentations , rehearse till you become perfect.

Why does it matter anyway? After all, you've gone through the entire product development process and have a good grasp of the product.

Notable speakers like Steve Jobs and Dr. Jill Bolte-Taylor practiced their speeches many times before delivering speeches before getting on stage. And guess what! They nailed it every single time.

Steve Job's rehearsal routine and his ability to communicate their ideas persuasively drove massive sales for Apple products. It has also played a vital role in the success of the Apple brand.

Rehearsals grow your confidence and make you familiar with the key points. As you rehearse, you have a great opportunity to:

• Weed out the irrelevant points or jargon in your presentations
• Try something new (like a strong opening or pause to play a clip)
• Streamline your presentations for the allotted time

Practice your product presentations between five to ten times before the big day. You can do it alone (facing the mirror) on the first day.

Then you can practice before a small group of friends, family, colleagues. This will enable you to see reactions and get natural human feedback.

While you're at it, make sure to time yourself, record your practice sessions and take notes.

Feel free to enunciate tricky words and pause when you notice mistakes. Be sure to analyze, reanalyze and refine your presentation structure as you proceed.

Go ahead and review the recorded clips and feedback from your practice audience. Once done, you can then incorporate the feedback into your remaining practice sessions.

Remember, you shouldn't read your slide or deliver the presentation just the way you memorize it. The goal of rehearsals is to build enough confidence to:

• Avoid sounding rigid or too rehearsed
• Present your product or services without appearing unprepared
• Take questions and comments from your audience without getting lost or overwhelmed

You can learn more about memorizing your presentation and other practice techniques from the video below.

With the tips we've shared, the stage is set for a flawless product presentation.

But you need much more than perfect content and slide design to nail your product presentation .

What's more? You need to convey your message in a compelling and convincing manner. If your delivery is on point, you are on the right path to profitable sales.

Read on to learn how to deliver product presentations that drive action.

1. Start With a Bang

The beginning of your product presentation is super important. How you begin will determine how the rest of the presentation will go. If you start strong, the chances are that you'll end on a high.

Right off the bat, you need to grab your audience's attention, establish credibility and get them in the mood to listen to you.

Don't waste those precious opening minutes rambling on pointless details. Else they'll switch off and you may struggle to get back their attention.

There are many excellent ways to start your presentations off on the right foot.

• You can tell a captivating story about the circumstance that led you to make the product. If you're rebranding your product, you can talk about how the product has evolved.
• Quote shocking headlines, figures or statistics related to the purpose of your presentation. For example, you could cite statistics from a study or industry report highlighting the need for your product or solution.
• Ask a thought-provoking question that sparks curiosity and articulates the problem. For example, "do you spend too much time tracking inventory, leads or sales?" Or do you struggle to increase conversions for your business?
• Kick-off with a compelling image or video showing customer testimonials, reviews, live videos of customers using your product and much more.

Read on to learn more about starting your presentation on a perfect note.

Give your audience a sneak peek of what to expect from your presentation using the intuitive template below.

2. Tell a Story

Beyond the opening part, it's crucial to tell stories throughout your presentation. It is an excellent way to keep your audience engaged from start to finish.

Storytelling helps your audience connect and remember the main points of your presentation.

For example, you could tell a story about the existing problems in your niche before your product came on the scene.

Another angle could be how your product will change the trajectory of the industry. Using compelling statistics and figures in your storyline can help you build a strong case.

Be sure to use your product pitch as an avenue to convince prospective customers about the superiority of the product or services you're offering.

If you are selling a rebranded or repackaged product, this is your chance to dispel any doubts or false beliefs about your product. Reassure them of the benefits they will enjoy if they buy your product.

Use the template below to share compelling stories that drive interest in your product.

3. Prioritize Your Audience Needs

Your presentation should be designed to meet the needs of your audience. In other words, what benefits will your audience gain from your presentation?

When planning your presentation, make sure it is relevant to your target audience and piques their interest. Find out what your audience needs to know rather than focus on what you feel like telling them.

Customize your slide to address the subjects that are most important to your clients. Then, make your delivery simple enough for your audience to understand and respond.

During your presentation, you should also pay attention to the body language and reactions of your audience. Interpreting their moods and emotions can keep you track and help you achieve your presentation goals.

4. Keep It Short, Simple and Sweet

A product presentation isn't an academic presentation or keynote address. So you're not going to have all the time in the world. And, most of all, no one wants to sit for hours listening to a long presentation.

According to studies, attention levels during presentations dip substantially after 30 minutes.

While delivering your presentation, always remember that you won't have your prospect's time and patience for so long.

So you want to ask: What is the core message for my audience to take away? What's the least amount of time I need to convey the key points concisely?

Guy Kawasaki's 10/20/30 rule says that the ideal presentation should have no more than ten slides, last 20 minutes with a font size of at least 30 points.

Whichever rule you choose, make sure to keep your core message focused and brief. And if what you are planning to say doesn't add value to that core message, leave it out.

5. Maintain the Right Body Language

Body language or non-verbal cues play a critical role in your presentation. It can make all the difference between a successful presentation and a disastrous one.

Here's why. People pay 90% more attention to the tone of voice and body language than the actual words.

This means people don't just pay attention to what you're saying. They notice other non-verbal cues such as eye contact, facial expressions, gestures, postures and body movements. Having the correct body language can help you win over your audience and keep them hooked to your presentation,

Here are a few positive body language tips to help you connect with your audience.

• Wear a genuine smile
• Make every effort to stay relaxed
• Assume a power pose during your presentation
• Demonstrate your individuality, passion and interest in the subject
• Maintain eye contact with individual members of the audience
• Speak clearly and make your voice a little louder than you believe it should be
• Make use of the space and Interact with your audience as you move around the stage
• Don't speak too fast, but also don't speak too slowly
• Use occasional arm movements
• Don't slouch or lean over the podium
• Remember to breathe and take occasional pauses in-between speeches

Lastly, be confident in your ability. People won't trust anything you have to say if you don't sound authentic.

You've put in so much work to develop a great product. Don't lose your enthusiasm when you stand before your audience.

Do your best to speak about it from the heart. Doing this will leave a positive impression on your audience and inspire trust in your product.

6. Invite Questions From Your Audience

After your presentation, thank your audience for listening. You can further improve engagement by inviting your audience to ask questions.

Listen to the questions carefully and provide clear-cut answers. If you don't understand the question, feel free to ask for more clarification. Be honest with your audience and don't make promises you can't deliver.

7. Leave a Lasting Impression

Ending your presentation poorly can sabotage all the efforts you've put in so far. Hence the need to conclude your presentation on a high.

Your conclusion should summarize the major points of the presentation. It should also leave a memorable impression in the minds of your audience and encourage them to take action.

There are many viable ways to create a memorable conclusion.

• You could reiterate the important points, such as your product benefits and unique value proposition.
• This could be an excellent opportunity to share compelling reviews and testimonials about your product. If your product has earned awards, recognitions and notable features, be sure to showcase it.
• Close with a story that refers back to the opening message.
• End with an interesting question you asked at the beginning of your presentation.
• Highlight compelling figures and case studies about your product.

For example, you could mention that your software has helped company A increase productivity and sales by 55%.

On a more practical note, imagine you offer on-demand delivery services. You could mention that your product has helped improve access to delivery services and cut down delivery expenses for more than 200,000 customers. Then go ahead and highlight how your prospects can enjoy these benefits too.

Make sure to add a clear and compelling call to action. Let them know what you expect from them and the next steps. For example, you could ask prospects to purchase a premium version of the software or buy a year's supply of your product.

Read this article to learn powerful and stylish ways to end your presentation .

Make Your Product Presentation Shine with Visme

There's no denying that crafting incredible product presentations can up your chances of closing more deals and driving sales for your product. In addition, it offers you a fantastic opportunity to pitch your product benefits and what sets you apart from competitors.

Now, you have some valuable tips to make your next product presentation successful. Make it a powerful and memorable one with these top-notch product presentation templates from Visme.

Looking to present your product to prospective clients and skyrocket sales? Visme has got your back. Our presentation software offers everything you need to create stunning slide decks.

Create beautiful presentations faster with Visme.

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About the Author

Unenabasi is a content expert with many years of experience in digital marketing, business development, and strategy. He loves to help brands tell stories that drive engagement, growth, and competitive advantage. He’s adept at creating compelling content on lifestyle, marketing, business, e-commerce, and technology. When he’s not taking the content world by storm, Unenabasi enjoys playing or watching soccer.

Make a Product Launch Presentation (+ Examples & Templates)

Master how to make a product launch presentation with our guide. Explore examples usable as templates to outshine competitors and captivate your audience.

9 minute read

helped business professionals at:

Short answer

What makes an effective product launch presentation?

An effective product launch presentation captivates with a clear value proposition, engages with compelling storytelling, and persuades with data-driven results.

It's visually appealing, audience-focused, and concludes with a strong call-to-action, setting the stage for market success.

Most new products fail - does yours have what it takes to succeed?

Think about this: every year, over 30,000 new products try to make their mark, yet 95% of them don't catch on.

Most new products fail to launch because they fail to grab attention with a compelling product launch presentation.

In a sea of competition, only the most compelling, clear, and persuasive presentations manage to break through the noise.

So, how do you make sure your product doesn't become just another statistic?

In this blog post, I’ll walk you through real, actionable strategies and examples to make your product launch presentation a hit.

Let’s get started!

What is the purpose of a product launch presentation?

Capture attention: Immediately engage your audience with a striking introduction that makes them want to learn more.

Highlight value: Directly address how your product solves a specific problem or fulfills a need, making it indispensable to your audience.

Drive action: Motivate your audience to take the next step, be it purchasing, subscribing, or sharing, by presenting a clear and compelling call to action.

How to structure a product launch presentation?

Introduction: Begin with an impactful opening that immediately captures interest. Use a compelling question, a relatable problem, or a striking statistic to draw your audience in and set the tone for what’s to come.

Problem statement: Articulate the specific problem or need your product addresses. This is where you connect with your audience by highlighting a universal challenge they face.

Solution presentation: Unveil your product as the solution to the problem identified. Detail its features and benefits, emphasizing how it offers a practical and innovative solution.

Market analysis: Provide an overview of the current market landscape. This includes trends, consumer behavior, and market needs, establishing the context in which your product enters the market.

Competitive analysis: Dive into how your product stands out from the competition. Discuss your product’s unique selling points (USPs) and how these differences position it as a superior choice.

Customer testimonials or case studies: Share success stories or endorsements from early users or beta testers. Real-world examples add credibility and illustrate the tangible impact of your product.

Pricing and packages: Provide clear, straightforward information about pricing and any packages or deals. Make it easy for your audience to understand what they're getting.

Marketing strategy: Before you call your audience to action, outline your marketing strategy. This shows how you plan to support the product post-launch, reassuring your audience of its longevity and value.

Call to Action (CTA): Conclude with a compelling CTA. Direct your audience towards a specific action, whether it’s making a purchase, signing up for a demo, or following your brand for more updates.

Interactive product launch presentation templates

Starting from scratch on a product launch presentation can feel like a huge task, especially when so much depends on this one moment.

Interactive product launch presentation templates offer a structured starting point. They come packed with features that are optimized to engage and guide your audience through the story of your product.

Grab one and create your best deck yet.

What does a product launch presentation look like?

A product launch presentation is a dynamic and interactive deck that captivates your audience, making them feel like active participants rather than passive listeners. It does more than just share information; it creates an experience.

Here’s what a modern product launch presentation looks like:

What makes a successful product launch presentation?

Engaging storytelling: It starts with a story that resonates. This narrative weaves through the entire presentation, making the problem, solution, and benefits of your product felt on a personal level.

Visual impact: High-quality images, embedded videos, and data visualization components bring your product and its benefits to life. These elements work together to create a visual story that complements your spoken words.

Interactivity : Interactive elements like narrated design, surveys, and clickable demos involve the audience, transforming your presentation into a two-way conversation.

Strong Call to Action: The presentation ends with a clear and compelling call to action. Whether it's signing up for a trial, making a purchase, or simply learning more, the CTA is direct and easy for the audience to follow.

How to make a product launch presentation?

In a world where the majority of new products struggle to make an impact, your presentation is the golden ticket to standing out. Let's explore how to craft a product launch presentation that not only showcases your product but also makes it irresistible.

1) Know your audience

Understanding your audience is the cornerstone of a successful presentation. Dive deep into their world—what challenges do your ideal customers face? What solutions have they tried and found wanting?

Personalizing your presentation to address these specific concerns makes your audience feel seen and valued, significantly boosting the relevance and impact of your message.

2) Define your presentation goals

Clarity in your presentation's purpose is crucial. Are you aiming to ignite interest, drive pre-orders, or secure investment?

This goal will dictate your presentation's structure, content, and call to action. It acts as a guiding light, ensuring every element of your presentation is aligned with achieving this objective.

3) Start with a bang

Your first words are your first impression. Start with something that sticks—a startling statistic, a compelling story, a question that piques curiosity, or a bold statement that challenges conventional wisdom.

For example:

"In a world where every second counts, we've found a way to give you hours back."

piques curiosity and positions your product as a revolutionary solution from the outset.

4) Highlight the problem

David Ogilvy's insight, “More often new products fail because they are not new enough,” underscores the importance of highlighting a genuine problem.

Make your audience feel the pinch of the issue your product resolves, making your solution not just wanted, but needed.

Illuminate the problem your product solves in a way that your audience can feel the pain. This creates a context for your product's introduction and underscores its necessity. Remember, the more relatable the problem, the more desirable the solution.

It's about striking a balance—your product shouldn't be so ahead of its time that it's alien, nor should it be so familiar that it fails to excite.

Here's a great example of a problem slide:

5) Unveil the solution

When introducing your product, clarity and simplicity are key. Explain how it addresses the problem you've outlined, focusing on features that translate directly into benefits.

This is where your product moves from being a concept to a tangible solution in the minds of your audience.

6) Highlight the benefits

Features tell, but benefits sell. Articulate how your product enriches or simplifies life for your customer. Whether it's saving time, reducing costs, or enhancing well-being, benefits that resonate on an emotional level are incredibly compelling.

Here's a great example of solution and benefits slides:

7) Conduct solid research

Akio Morita once famously said:

“We don’t believe in market research for a new product unknown to the public. So we never do any.”

While this may have worked for Sony, today's market demands solid research. Understanding your market, competition, and consumer behavior is non-negotiable for crafting a presentation that hits home.

Here's a great market research slide:

8) Incorporate interactive elements

Enhancing your presentation with interactive elements can transform a standard pitch into an engaging, memorable experience.

For instance, embedding interactive charts allows your audience to explore data points relevant to your product's success in real-time.

Interactive timelines can illustrate your product's development journey or future roadmap in a visually dynamic way, inviting the audience to engage with your content at their own pace.

Additionally, incorporating clickable sections within your presentation can lead viewers to more detailed information, videos, or testimonials, enriching their understanding and appreciation of your product without overwhelming them with information all at once.

These interactive elements keep your audience engaged and provide a deeper, more personalized exploration of what your product has to offer.

Here's a great example of an interactive slide:

9) Demonstrate your product in action

A live demo or a well-crafted video demonstration can be incredibly persuasive. It offers proof of concept and allows your audience to see your product in action. This tangible experience can be the push your audience needs to move from interest to action.

10) Personalize your presentation

Personalization can significantly increase the impact of your presentation.

Tailoring content to reflect your audience's specific industry, interests, or challenges shows that you understand and care about their unique needs, making your product more relevant and appealing.

Here's how you can easily personalize your presentation using Storydoc:

11) Provide social proof

Incorporating social proof lends credibility to your product. It's the difference between taking your word for it and seeing evidence of your product's impact. This builds trust and can significantly influence decision-making.

For new products, traditional forms of social proof like user testimonials may not be readily available. However, you can leverage beta tester feedback, expert endorsements, or pilot study results as powerful forms of social proof.

By using influencer search tools you can engage with industry influencers to review your product or secure a seal of approval from a reputable authority within your field. This can also serve as compelling evidence of your product's value and effectiveness.

Even highlighting the number of pre-orders or waitlist signups can act as social proof, showcasing demand and anticipation for your product.

Example of a social proof slide:

12) Present your marketing strategy

When it comes to your product launch presentation, unveiling your marketing strategy is like showing the roadmap of how you plan to introduce your product to the world.

It's not just about the product itself but how you're going to make sure it reaches the right people, in the right way, at the right time.

This part of your presentation should clearly outline the channels you'll use, whether it's social media, email marketing, influencer partnerships, or traditional advertising.

Explain how each channel fits into your overall strategy and the role it plays in engaging your target audience. This is your chance to show that you've not only created a great product but that you also have a solid plan to ensure it's a success.

Here's a great example of a marketing strategy slide:

13) Create a compelling call to action

Your conclusion should be a clear, compelling invitation to take the next step—whether that's to learn more, sign up, or make a purchase. Make this action as simple and straightforward as possible, removing any barriers to engagement.

Here's a great example of a CTA slide:

Winning product launch presentation examples

When it comes to product launches, standing out is everything. A successful presentation goes beyond facts and figures; it captivates, convinces, and converts.

Let's dive into some product launch presentation examples that do just that, leveraging interactivity to outshine the competition.

Product launch proposal

This deck showcases how interactivity can elevate a product launch presentation from good to great, engaging the audience in a way that traditional slides simply can't match.

What makes this product launch presentation great:

Engaging and interactive: The presentation uses an interactive format, inviting the audience to actively participate in the journey of discovering the product.

Clear value proposition: It effectively communicates the unique selling points of the headphones, such as advanced noise cancellation and intuitive controls, making it clear why they set a new standard in audio excellence.

Compelling narrative: The presentation tells a story of innovation and passion, from the problem statement to the solution, and wraps up with a vision for the future, making it memorable and impactful.

Light mode product newsletter

This feature launch within the light mode product newsletter is a game-changer for businesses looking to deepen engagement and track the effectiveness of their communications.

Personalization using dynamic variables: It introduces the ability to personalize using dynamic variables. This means businesses can now tailor their messages to each recipient, making communications more relevant and engaging.

Access to analytics panel: With the panel, businesses gain real-time insights into how readers are interacting with their newsletters. It tracks opens, clicks, and engagement time on each slide, providing valuable data to optimize future decks.

Clickable links: You can incorporate clickable links throughout the presentation. These links offer the audience the opportunity to explore additional information, access detailed resources, or even sign up for product demos.

SaaS product demonstration presentation

This product demonstration presentation effectively communicates the value of the company’s solution, making a strong case for why businesses should consider their platform to revolutionize their operations.

Clean design: The presentation leverages a clean design with ample white space, making it easy for viewers to focus on key information without feeling overwhelmed.

The option to embed videos: The option to embed a product demo video directly into the deck allows potential customers to see the product in action within the context of the presentation.

Clear pricing package overview: The presentation includes a clear overview of pricing packages, making it easy for potential customers to understand their options and make informed decisions.

Physical product demo presentation

This product launch presentation aims to bridge the gap between traditional business processes and modern efficiency, highlighting a physical product's role in streamlining workflows and enhancing productivity.

Option to extract branding from a website: One of the standout features is the ability to extract branding elements directly from a website, ensuring that the presentation is consistent with the company's branding.

Access to analytics panel: The presentation includes access to an analytics panel that provides insights into how viewers are interacting with the deck.

Option to edit details post-send: This presentation allows for the editing of details even after it has been sent. This ensures that the information remains up-to-date, reflecting any changes in the product, pricing, or other critical details.

Software demo presentation

Through a detailed walkthrough of the software's capabilities, this presentation aims to illustrate the seamless integration of tasks, the automation of workflows, and the facilitation of real-time collaboration, all designed to optimize performance and eliminate inefficiency.

Option to embed links to case studies: This feature allows viewers to explore in-depth examples of how your software has been successfully implemented in various businesses, providing tangible evidence of its effectiveness and versatility.

CRM integrations: The presentation leverages CRM integrations, enabling it to pull live data directly into the deck.

Responsive design: The presentation is designed with responsiveness in mind, ensuring that it looks and functions flawlessly across a variety of devices and screen sizes.

ERP software demo presentation

This product launch presentation is designed to showcase how the offered solution can revolutionize business operations by integrating various processes into a single, efficient system.

It aims to demonstrate the software's ability to streamline workflows, enhance collaboration, and significantly improve operational efficiency across the board.

Quirky design: The presentation employs a quirky and engaging design that mirrors the dynamic and multifaceted nature of the ERP industry.

Use of grayed-out content to direct attention: Strategic use of grayed-out content effectively directs viewers' attention to the most critical information, ensuring that key features and benefits of the ERP software are highlighted.

Logo placeholders: The presentation includes customizable logo placeholders, empowered by a logo finder feature, allowing for seamless integration of your or partner branding directly into the presentation.

Modern product launch

This product launch presentation introduces a groundbreaking solution designed to revolutionize how companies operate. It promises to streamline operations and boost efficiency through innovative features tailored for the digital era.

Interactive approach: Using an interactive platform, the presentation engages the audience directly, making the exploration of the product an immersive experience.

Clear solution to a common problem: It effectively communicates how the product addresses the pressing needs of businesses looking to enhance collaboration and automate processes in a rapidly evolving corporate landscape.

Visionary and inspirational message: The presentation focuses on the product's features but also shares a compelling vision for the future, emphasizing the transformative impact on businesses and the industry as a whole.

Light mode product launch

This approach to the product launch educates the audience about the product's capabilities and gets them excited about the potential for transformation in their own operations.

User-centric design: The presentation emphasizes the product's user-friendly interface, showcasing how it simplifies complex processes for everyday users, making technology accessible to all levels of technical expertise.

Direct address of business needs: The presentation zeroes in on the specific challenges faced by companies today, demonstrating how the product directly solves these issues with innovative technology.

Scalability and integration: It highlights the product's ability to scale with business growth and seamlessly integrate with existing systems, ensuring a smooth transition and long-term utility.

Dark mode product launch

This striking dark mode-themed presentation unveils a product designed to captivate and cater to modern businesses. This launch introduces a groundbreaking product with a keen eye on user experience and market demands.

Comprehensive market analysis: It dives deep into market trends, consumer behaviors, and competitive landscapes. AI product research provides a detailed view of where the product fits within the current market and how it's poised to meet emerging needs.

Segmented marketing strategies: The content is organized into tabs, each detailing strategies tailored to different segments of their target audience. This ensures that potential customers receive personalized and relevant information.

Multiple smart CTAs: The presentation features various smart Call-to-Action (CTA) buttons, guiding viewers through a journey from initial interest to taking actionable steps.

Versatile product launch presentation

In a market flooded with standard pitches, this deck sets a new standard. By leveraging the latest in presentation technology, it crafts a narrative that's not only about a product but about inviting the audience into a new ecosystem of efficiency and innovation.

Use of grayed-out content: It uses grayed-out content to subtly direct viewers' attention to key areas. This visual technique ensures that the focus is on the most important information, enhancing the audience's retention.

Embeddable videos: It comes with the option to embed videos that can be played directly within the deck. This allows you to showcase your product in action, providing an immersive experience that text and static images cannot achieve.

Data visualization components: The deck incorporates advanced data visualization components, enabling the presentation of complex data in an intuitive and easily digestible format.

Modern product demo presentation

By incorporating interactive features, this modern product demo presentation effectively captures the audience's attention and guides them through a compelling narrative, from identifying with the problem to seeing the offered product as the ideal solution.

Clear value proposition: The presentation effectively communicates the company’s value proposition, outlining how their SaaS product can transform business operations.

Problem-solution framework: The presentation is structured around a clear problem-solution framework, making it easy for the audience to understand the context and need for the offered product.

Option to embed multiple smart CTAs: The presentation enhances interactivity by incorporating the option to embed multiple smart CTAs (Calls to Action). This makes readers more likely to take the desired next step after viewing the deck.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Product presentation: best practices & templates for success.

11 min read

As a product manager, it’s not enough to simply come up with a great product that you know will solve the problems of your customers or give the market something it hasn’t seen before.

One of the key drivers to product success, is how the product is eventually presented to the market. Pitching your product correctly can make a success out of your hardwork. Pitching it wrong, however, can undo months (potentially years of hard work).

In this guide we take a look at the process of product presentation and outline why it’s important to your brand’s long-term success.

What is product presentation?

Product presentation is the process of bringing your product in front of your customers, whether it’s a new product, or an existing product with new features.

As the name suggests, it involves a presentation (product presentation slides) during which you take potential customers through the details of your product, including what it is, how it works, and how it helps to solve their problems.

A successful product presentation will ensure your potential customers know exactly why they should be interested in your new or updated product and can also help your sales team and marketing team with their plans for further product promotion.

Getting your product presentation right is a critical stage and there are several benefits you can generate with a powerful product presentation.

Free eBook: 2024 global market research trends report

Some of these benefits include:

A. Raise more product awareness

Giving a product presentation to potential buyers can generate far more awareness and draw attention to your product. We’ve all seen the slick product presentations by the likes of Apple that are treated as world events.

B. Help your product stand out

Whether you’re looking to entice existing customers with product updates, or establish credibility with new customers, a product presentation can help you stand out above the competition, which is particularly useful if you’re in a competitive or crowded market.

C. Reach a much larger audience

We’ve already mentioned how companies like Apple use product presentations in their marketing strategy. When Apple gives a product presentation or releases new features, it becomes a world-wide event generating interest not just from customers, but from the media.

Generating this wider media interest has many benefits and can create even more hype about your product among current customers and potential customers.

Getting your company name out in the media will help keep you front of mind when customers come to purchase – which is exactly where you want to be.

D. Generate more sales and revenue

Ultimately your product presentation is a sales presentation that sales teams can use to move buyers towards purchasing by demonstrating your product quality and providing specific product details directly to your audience.

What is the purpose of product presentation?

While product presentations can by used as sales presentations, they provide a specific purpose for product managers to help customers understand exactly why they should be interested in your product and what it can do for them.

It also provides an opportunity to be clear about what makes your product unique, but it also helps you tell the story of your product and help make a connection between the product and your customers.

We’ve all heard Simon Sinek’s “Start with Why” presentation, this is what your product presentation can do.

It can help customers understand why you do what you do, and provide specific examples of why your product solves their challenges.

Examples of effective product presentations

Effective product presentations can be different from company to company, but many follow the same template and will include many of the same elements.

The best product presentations will include details like:

1. Your company overview

Give customers some background and an idea of who you are as a company and why you do the things you do.

2. The problem you solve

Whether you solve a new problem or solve similar problems but in a better way, you need to be absolutely clear how you meet your customer needs and solve the problems in the market.

3. What the product is

This is your chance to outline all the benefits, features and other details of your latest product. The information you give here will help build trust with customers and increase the chances of them making a purchase.

4. Case studies

If you already developed social proof for your product with customers, then you should include details of this in your product presentation. If you can include testimonials or other instances to demonstrate how your product works, include them.

5. Call to action

Remember, your product presentation can work like a sales presentation (although it will be more focussed on the product and features than a sales presentation) so you should use a call to action to encourage customers to complete an action, like a purchase.

Here are a few examples of effective product presentations we’ve seen:

Samsung galaxy note8.

Samsung made great use of visual aids and entertainment to introduce the new Samsung Galaxy Note8 in this product presentation. This goes to show that while you can be effective with a product powerpoint presentation, adding a bit of extra spark can set you apart:

AirBnB’s product presentation is a textbook example of a presentation template that hits all the main points of a great product presentation.

AirBnB keep their product presentation simple, outlining very clearly the problem they solve, where they see themselves positioned in the marketplace, and exactly how the product works.

They also include many figures for revenue, the key benefits they offer and clear use cases when their product would be used.

Tesla Roadster

Tesla is becoming as synonymous with brilliant product presentations as Apple and the presentation of the company’s Roadster was a great example.

All the features were on full display and the audience were given the real sense they were looking at a genuine market disruptor.

Apple 2008 MacBook Air

Of course it wouldn’t be right to have a guide about product presentation and not include the company that has revolutionised this product focussed sales pitch.

The MacBook Air product presentation tagline There’s something in the air makes sense completely in the brand guidelines of Apple too.

It creates a story around the product before diving into the details.

What not to do with your product presentation

Of course, while your product presentation slides can get your foot in the door with customers, they can just as easily end with the door slamming in your face if you get it wrong.

And there’s plenty of examples of what you shouldn’t do in a product presentation:

Ignore brand guidelines

Remember, you want customers to associate your brand along side your product so they think of both synonymously. If you prepare a product presentation that jumps around in styles and themes, you’ll risk confusing customers.

Using too much information

There’s nothing worse than a product powerpoint presentation with big blocks of text that are hard to understand. It’s not just powerpoint slides that can be a problem of course. While it’s important to give customers information in your product presentations, the key is to give them the relevant information.

Cramming in too much risks them losing the key points.

Having a boring presentation template

We’ve shown with AirBnB’s product presentation that a pdf format and a slide deck outlining the key product details, and a clear product roadmap make for an effective presentation.

That can work when you don’t have a physical product.

But as we’ve also seen with the likes of Apple, Tesla and Samsung, if you have a physical product, use it to your best advantage.

Make it all about you

This might sound counterintuitive when talking about your product, but the only reason customers are going to care about it is because they get something out of it. Be clear what’s in it for them, and also try to include them in your product presentation. If you can engage your audience and make your product presentation more interactive there’s a great chance it will stand out.

Product presentation templates

Your product presentation should be a reflection of your individual brand and product, but a product presentation template can help get you started, and there are plenty available:

Make product presentations easy with Qualtrics

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With our product dashboards , you have everything you need in one place.

Related resources

Product concept 12 min read, product feedback 14 min read, product metrics 17 min read, product launch 18 min read, product marketing 23 min read, product roadmap 16 min read, product analysis 13 min read, request demo.

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Tips To Create A Powerful Product Presentation Plus Examples

Have you ever attended a product presentation that left you feeling underwhelmed and unimpressed? Maybe the speaker was dry and uninspiring, or the product itself didn’t seem all that exciting. Whatever the reason, a lackluster product presentation can be a real letdown.

But what if there was a better way? What if you could create a PowerPoint product presentation that wows your audience and leaves them eager to learn more?

This blog will share some inspiring product presentation examples to help you take your presentations to the next level.

We’ll also provide tips and tricks to help you create an informative and memorable product presentation.

What is a Product Presentation, and why it’s important?

Product presentations are an essential part of any business, as they help showcase the features and benefits of a product to potential customers or investors. A product presentation serves as a means of communication to showcase a product’s noteworthy attributes and advantages. It also exemplifies how the product addresses a specific problem or fulfills a particular requirement.

The importance of product presentations cannot be overstated, as they play a vital role in the success of a product launch or marketing campaign. Here are some reasons why product presentations are so important:

• Captures attention: A well-executed product presentation can capture the attention of potential customers and investors, making them more likely to remember your product and consider investing in it.
• Demonstrates value: A product presentation can effectively demonstrate the value of a product, highlighting how it can solve a particular problem or meet a specific need.
• Builds credibility: A professional and engaging product presentation can help build credibility for your product and brand, making customers more likely to trust and purchase from you.
• Increases sales: A presentation for a product can help increase sales by effectively communicating the features and benefits of a product and convincing potential customers that it is worth their investment.
• Differentiates from competitors: A well-designed presentation can differentiate your product from competitors in the market, highlighting what sets it apart and making it more attractive to potential customers.

Key Elements of a Product Presentation

When it comes to creating a successful new product presentation , there are several vital elements that you should include to ensure your message is clear and compelling. Let’s explore each of these elements in more detail:

Introduction

Your introduction should capture your audience’s attention and give them a reason to listen. Consider starting with a thought-provoking question, a startling statistic, or a personal anecdote related to the problem your product solves.

Company Overview

This is your chance to give your audience background information about your company , including your mission statement, history, and notable achievements. This helps build credibility and establish trust with your audience.

The Problem

Clearly define the problem that your product solves and why it’s crucial. Use real-world examples or statistics to help your audience understand the significance of the problem.

Product and Solution

This is the meat of your presentation, where you introduce your product and explain how it solves the problem you just defined. Use clear, concise language and visuals to demonstrate how your product works.

The Promise of Value or Benefits

Elucidate your product’s advantages and potential to enhance your customer’s life quality. Emphasize the distinctive characteristics that differentiate your product from rivals and justify why it’s a valuable investment.

Product Positioning

Describe the position of your product in the market and its comparison with similar products. Accentuate your unique selling proposition (USP) and justify why your product is the most suitable option for your intended audience.

Use Cases and Social Proof

Use real-world examples and case studies to demonstrate how your product has helped other customers. Incorporate endorsements or evaluations from contented customers to establish social proof and build trust.

Call-to-Action

End your presentation with a clear call to action, such as a website or phone number to contact for more information or to make a purchase. Simplify the process for your audience to proceed to the next step.

By including these key elements in your product presentation design , you’ll be well on your way to creating a compelling message that resonates with your audience. So, take the time to carefully craft each element and watch as your product presentation helps drive success for your business.

The 8 Steps Formula To Craft a Powerful Product Presentation

Are you ready to create a product presentation that genuinely captivates your audience and drives success for your business? 

A robust product design presentation requires strategic planning, compelling content, and engaging PowerPoint graphics . In this section, we’ll walk you through the eight steps you must follow to create a presentation that showcases your product in the best possible light. 

So, let’s dive in and explore the formula for crafting a robust product design presentation that leaves a lasting impression on your audience.

Start with a captivating introduction

Your introduction is your first impression of your audience , so it’s essential to make it count. Consider starting with a story, a surprising statistic, or a thought-provoking question related to your product. 

This will aid in captivating your audience and pique their interest in what you have to communicate. You can also use your introduction to outline the key points you’ll cover in your presentation.

Stay on brand

Consistency is key in branding, and your product presentation should reflect your brand’s personality and values. Employ uniform branding components in your presentation, such as colors, fonts, and logos. This will strengthen your brand identity and render your presentation more memorable.

Leverage a product roadmap

A product roadmap can help you showcase your product’s features and benefits in a clear, organized way. Consider using a timeline template or flowchart to highlight critical milestones and show how your product has evolved.

Write promising content

Your content should focus on your product’s benefits rather than just its features. Use clear, concise language and emphasize the value your product can bring to your customers’ lives. 

Clarify how your product resolves an issue or fulfills the necessities of your intended audience. You may also employ storytelling techniques to render your content more relatable and captivating.

Use engaging visuals

Visuals are a vital component of any product launch presentation . Utilize top-notch images, videos, and graphics to illustrate your ideas and maintain your audience’s interest.

Ensure your visuals are relevant to your content and support your key messages. In addition, you may use visual aids to separate the text and enhance the visual appeal of your presentation.

Showcase a demo

A live product demo can be a powerful way to showcase your product’s capabilities and build excitement. Consider showing your product in action to help your audience visualize how it works. Keep your demo concise and focused on the key features and benefits.

Share success stories

Use case studies or testimonials from satisfied customers to build social proof and establish credibility. This can assist in persuading your audience that your product is a valuable investment.

Use real examples relevant to your target audience and explain how your product helped solve a problem or achieve a goal.

End in an actionable way

Conclude your presentation with a distinct call to action, such as a website or phone number for further details or to make a purchase. Facilitate your audience in proceeding to the next step and converting them into customers.

You can also use your call to action to reinforce the key benefits of your product and remind your audience why they should choose your product over the competition.

Winning Product Presentation Examples That Convert and Sell

Product strategy deck powerpoint template.

This PowerPoint product strategy deck showcases the product strategy and gives a detailed insight into the customer, product, company, and competition, defining key success metrics and mapping your product vision with user personas, user journeys, and user stories. Product managers can use this deck to showcase their product strategy to senior management or investors.

New Product Presentation

This product presentation can be a great starting point for product managers to create polished and professional product presentations, giving the product an air of credibility and quality. 

Such presentations help build trust with potential customers and make them more likely to purchase. 

Product Features Presentation

This product presentation deck focuses on the product’s benefits. By highlighting the benefits, the presentation helps the senior management understand how the product will solve customers’ problems or meet their needs. It is crucial to map out product features with benefits to showcase how the product solves customer problems or meets their needs.

It also builds trust with the customer. The presentation shows that the company is transparent and trustworthy by providing accurate and detailed information about the product.

Collection of Product Roadmap templates

The product roadmap template helps demonstrate the product vision and the company’s plans. By showing the product’s development direction, the presentation helps stakeholders understand where it is headed and how it will evolve. This collection offers various ways of showing product roadmap for your product presentation. 

Collection of Product Planning

Product Planning is a crucial part of product development. Use a product planning template to showcase a clear direction for the product. It helps to define the product’s goals, target market, and competitive landscape. This clarity can attract potential customers who want to know that the company has a clear plan for the product’s success.

It also illustrates the product development process and how the company plans to bring the product to market. Detailed planning helps build trust with potential customers by demonstrating the company’s well-thought-out product development plan.

Collection of Product Review

A product review template is one of the winning product presentation examples that convert and sell because they help to showcase the product’s features and benefits through the eyes of actual customers. By including customer reviews and testimonials in the product presentation, potential customers can see how others have used and benefited from the product. 

This helps build trust and credibility with potential customers, increasing sales and conversions. Additionally, product review templates can help identify improvement areas and provide valuable feedback for the product development team.

Collection Of Product Performance

These winning product performance presentation examples are guaranteed to convert and sell by demonstrating the product’s performance in an eye-catching and engaging way. 

Showcasing the product’s impressive performance can build trust and credibility with your audience, leading to increased sales and conversions. 

Common mistakes to avoid while delivering a product presentation

Delivering a product presentation can be daunting, but it’s also a chance to exhibit your product and convince prospective customers to invest in it. However, several common mistakes can detract from the effectiveness of your presentation.

From failing to define your presentation goal to not scoping out the presentation venue ahead of time, we’ll cover everything you need to know to deliver a successful product presentation.

Not defining your presentation goal

One of the most prominent mistakes presenters make is not clearly defining the goal of their presentation. Before commencing the creation of your presentation, take some time to ponder on what you aim to accomplish.

Are you trying to persuade investors to fund your product? 

Are you showcasing new features to existing customers? 

Knowing your goal will help you structure your presentation and focus on the most critical points.

Not preparing enough for the presentation

A lack of preparation can lead to a lackluster presentation. Ensure you allocate ample time to prepare your content and practice your delivery . Practicing your presentation can also assist you in recognizing areas where modifications are required.

Not knowing who your audience is

Understanding your audience is critical to delivering an effective product launch presentation . Make sure you tailor your presentation to the interests and needs of your audience. Researching your audience beforehand can also help you anticipate their questions and concerns.

Not checking if the presentation file is working

Technical difficulties can be a significant distraction during a presentation. Make sure to test your presentation file on the equipment you’ll be using ahead of time to avoid any surprises.

Not scoping out the presentation venue ahead of time

Arriving at the presentation venue without knowing what to expect can add unnecessary stress to your presentation. Visit the venue beforehand to familiarize yourself with the space and equipment.

Too many animations

Although animations can enhance the visual appeal of your presentation, excessively using them can be disruptive. Ensure your animations are relevant to your content and don’t detract from your message. Remember that simplicity and clarity are vital to delivering an effective product presentation.

Wrapping It Up

A product presentation can make or break the success of your product launch. By implementing the key elements we discussed earlier and avoiding common mistakes, you can create a powerful presentation that will wow your audience and leaves a lasting impression.

Remember to maintain your brand image, employ captivating visuals, and exhibit your product’s unique value proposition. Also, do not hesitate to derive inspiration from the remarkable product presentation ideas we provided.

With these tips and a little creativity, you can deliver a presentation that will captivate your audience and drive sales for your product.

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How we create awesome product presentations.

Learn how to pitch your product with passion and persuasion . This is how we create awesome product presentations and how you can too.

As a Product Manager, you’ve been deeply involved in the development of your product since it was just a twinkle in your eye. You’ve seen its initial prototypes, watched it stumble to take those first steps into early user testing, experienced the heartbreak of failures and the exhilaration of positive customer feedback. Surely, once the product is ready to fly the nest and get out into the market, all the hard work is done and you should be able to just watch it leave, like a proud parent?

Unfortunately, you can’t rest just yet, you’d be missing one of the most important parts of your journey. It’s time to present your baby to the world, like Rafiki proudly thrusting Simba over the edge of Pride Rock. Don’t let all your weeks, months and years of hard work crumble to nothing out in the big, bad world due to a poorly-communicated product presentation.

By making sure your product presentation hits three key pillars of persuasion, you’re guaranteed to give your product the best start in life, setting it up for a successful future.

1. Lead with emotion in your product presentation

Tell a story.

Stories are the most powerful way of communicating information in your product presentation. They help to engage your audience on an emotional and intellectual level, which is far more powerful than just info-dumping lists of facts and figures. Even the most hard-nosed, data-driven audiences can’t resist a good story.

The very nature of the product presentation is a prime  storytelling opportunity. You’re introducing something new, so you can craft a narrative of change. And there’s bound to be a compelling story or two in the development of your product. Get your audience involved with your product emotionally by transferring the very purpose of its conception through story.

Implement a narrative structure with a clear beginning, middle and end. This way you can clearly demonstrate the difference your product will make. Begin by talking about the current state of affairs, introduce conflict by talking about problems that your customers face, then end by introducing a brighter vision of the future with your product as the solution.

Can I help you?

Just like all proud parents, you want to position your product as the hero of this tale. But your audience wants to know how this change is going to help the end-user and, in turn, improve their own lives. A great product is built to solve the problems of its customers, and developed to perfection because you know them intimately. You’ve talked to your customers, you’ve listened to their feedback and their struggles. You’ve already done the hard work.

Don’t forget about the real people who drove you to develop your product, when it comes to presenting it. If you know them so well, you should be able to craft a product presentation that tells the story from their point of view. Paint a picture of who they are to create an emotional connection with your audience. What are their goals, dreams, aspirations? Take your audience on a journey through the eyes of the customer and invoke the same emotions in your audience as your product does in them.

Find your why

Businesses don’t generate loyalty based on what they do or how they do it. Selling through features just isn’t enough, consumers want to buy from businesses that believe what they believe.

By moving the focus away from the features, benefits, facts and figures, and leading with customer-centric storytelling, you can connect with beliefs and emotions and change the buying behaviours of your audience. Instead of approaching your audience with the facts, try thinking about what they believe and what they really want, and show them how this aligns with your own beliefs and how you can get them to where they want to be.

“If two products have the same features, the one that appeals to an emotional need will be chosen.” Nancy Duarte, Resonate

2. Support your product presentation with fact

Now that emotional storytelling has got them hooked, prove to your audience that this isn’t fiction.

Real customer results

As a successful Product Manager, you know the importance of sourcing quality feedback when it comes to developing your product, ready for market. The ability to capture market feedback and translate it into a coherent vision is why you’re so good at what you do. Don’t underestimate the impact of using this feedback early in your product presentation as well.

To  paraphrase Jeff Bezos ,  nothing flattens a hierarchy like customer feedback.  The audience may be willing to overlook your opinion, but they can’t ignore the opinions of the people using the product.

Real-world examples of how your product is being used provide powerful storytelling opportunities. You can take advantage of them to demonstrate how it’s a better alternative to the competition and prove that it works.

Paint by numbers

We know you haven’t got your product to market without accumulating reams and reams of data, relating to every feature, every prototype, every spin around the block. This quantitative information is an important part of any communication collateral that aims to persuade, presentations included. But how you choose to visualise your data is the difference between high-impact factual messaging, and lulling your audience into a deep slumber.

Numbers on their own are abstract and difficult to understand. They have little semantic meaning, so you can forget about pasting Excel sheets onto your slides. However, our brains can process and extract visual meaning at an astounding rate, so using graphics to represent data just makes sense. Bring your data to life with out-of-the-box visualisation, key stats, infographics and icons. Retention of data increases dramatically when people can ‘see the numbers’.

Keep it clear

You know this product inside out, and you’re proud to be representing your team’s hard work in front of potential retailers. There are so many incredible features that you want to shout about, but don’t let yourself get carried away. Just because you’re excited about each and every success, doesn’t mean they will be. Instead, ask yourself “why should the audience care?” and strip away any messaging that doesn’t pass the test.

In order to be persuaded, they first need to understand what you’re saying, and then they need to remember it. Firing out a hundred pieces of information a minute is not going to achieve either of these objectives. Keep your product presentation to one idea per slide, and allow time for each message to sink in before you move on.

Try to deliver each unit of information in the clearest and simplest way possible, even if you’re talking to experts. The less cognitive energy your audience needs to expel in order to understand, the better they’ll feel about your presentation. Don’t make them work hard for it, because they won’t.

Your slide design can help here as well. Use minimal text set against powerful, relevant images that match the quality of your product. Maintain consistent use of colour throughout to reduce distractions and keep things uniform. Also, employ subtle animations and transitions to explain processes and help your information flow along naturally.

3. Build trust

Getting ahead of the game.

Persuasion starts before you even open your mouth. Credibility comes down to trust; both in the speaker and in the organisation. If you haven’t established yourself as an authority, you’ve lost before you’ve even begun.

Modern-day influencers like Seth Godin and Neil Patel have spent years regularly putting out valuable content to establish this authority. Make sure you’re communicating your expertise to the world, outside of your presentations. Write articles, contribute to industry discussions, get your voice heard and show you know what you’re talking about.

Delivering credible product presentations is more than showing up on the day with a great set of slides.

But, of course, there is a lot you can do to establish credibility and trust when you’re stood in front of your audience.

Personal trust can be established in multiple ways, but it can also be hindered in multiple ways. So, how can you make your audience trust you? It’s not just a case of telling an audience that you know what you’re talking about, and they should trust what you say. It’s how well you convince them that you’re qualified to speak on the subject.

First, forget about selling. Think back to the last time you were buying a car or trialling a gym membership. Did you feel as though the sales representative really had your best interests at heart? Or were you just a means to hitting a sales target? If your audience smells desperation or selfish motivation in your pitch, they won’t believe that your product really is the answers to all their prayers, and all your credibility will disappear. Instead, remember your purpose and remember why you’re really there.

Present your credentials . This doesn’t mean running through your entire CV or LinkedIn profile. Show that you are qualified, but don’t brag. Expertise is more than just a list of achievements, you can communicate your confidence and authority through your actions. Your voice, gestures, expressions and movement all add to a complete communication of credibility. 

Show your connection with others. Having the endorsement of other people or organisations that are established as trustworthy, will enhance your credibility in return. You can do this through awards and accreditations, as well as testimonials and case studies. Reinforce competence by letting other companies, that your audience already trusts, shout about their experience with you.

Deliver your product presentation with passion

You’ve developed your product with passion, so don’t lose it when you stand in front of an audience. As the product’s owner, you’re closer to product than anyone else. Use the fact that you genuinely care about its success to your advantage and speak from the heart.

Audiences are extremely perceptive to authenticity. If they don’t trust in your genuine belief in your product, they won’t trust anything else you have to say.

At Hype Presentations , we don’t hire people who love PowerPoint. In fact, most of our team won’t have touched PowerPoint since school when they walk through the studio doors. We hire people who love a challenge and have the enthusiasm to find something they love about PowerPoint.

That’s the secret. Authentic, undeniable passion is what makes us experts in our field.

Whatever your product, focus on finding your unique angle, the story you’re passionate about, and speak to your audience, authentically, from this viewpoint.

Check you’ve ticked all three boxes

By leading with stories that trigger an emotional response, backed up with easy-to-absorb data and facts, and communicated with credibility, you’re sure to paint your product in the best light and show your audience that their beliefs align with yours.

And if you only remember one thing from this article, let it be to find your passion within your presentation.

A product presentation example by Hype Presentations

Full product presentation case study

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How to Create a Great Product Presentation

Visual presentations can be a powerful tool for communicating new information to multiple people. The slides engage audiences visually and offer plenty of opportunities to capture their attention and dazzle their senses. It’s no wonder why product presentations are such a popular tool for pitching a new product.

Of course, knowing you need a product presentation is only half the battle. You or your team still have to design it. What makes a great product presentation, and how can you design an effective pitch deck?

Want to create a powerful and effective product presentation? Check out these 10 tips for designing a great product presentation:

1. Plan a powerful introduction

How do you plan to introduce yourself and your product? The first few seconds can make or break your product presentation as your audience either becomes enraptured with your topic or shifts its focus elsewhere. How will you engage your viewers and capture their attention? A powerful introduction is key to an efzzwefective presentation. Be sure to create an opening slide that is heavy on visual interaction and communicates a strong statement that leaves people yearning to learn more.

2. Keep everything on brand

A professional slide deck is one that stays on brand from start to finish. You don’t have to spend hours poring over the intricate design details of a PowerPoint deck. Beautiful.ai users can personalize a theme for their entire presentations, customizing all the colors and typography with just a couple of clicks. Users can even add a custom logo to appear on slides, ensuring that the entire deck stays on brand. Beautiful.ai’s Team Plan users can even lock in the right logo and brand elements across the entire organization, guaranteeing that every deck is fully on brand.

3. Use a product roadmap

Product roadmaps are perfect for bringing a vision to life since they include the essential elements of a successful pitch: vision and strategy, goals and objectives, launch timelines and more. Beautiful.ai features a product roadmap template that’s already professionally designed to be the perfect product presentation tool. The template can help users pitch new products to investors, visualize the trajectory of research and development, as well as inform and educate sales teams about up-and-coming products. The slides are already curated; users need only customize the appropriate content, and the presentation can be completed in just a few minutes.

4. Include a demo

Product presentations are designed to demonstrate how a brand can positively influence a buyer, investor or partner. Because most people prefer to see a product in action before making a major purchase, a demonstration video serves as an effective tool for promotion. By walking your audience through a product’s use, you can help viewers understand how your product is the solution to their problems. It’s easy to integrate a product demonstration video using Beautiful.ai, as well as a variety of other PowerPoint-alternative presentation software tools.

5. Feature engaging images

Want to engage your audience and ensure it remembers your product presentation? Add visual elements to your slides. It only makes sense: Studies show people remember about 10% of what they hear after 72 hours, but they can remember 65% if visuals are added to the oral presentation. It’s simple to add images like photos, icons and even infographics to presentations designed using Beautiful.ai. Not only do a plethora of Smart Slides feature eye-catching infographics like bar graphs, pie charts and scattergraphs, but the platform features a vast library with thousands of free stock photos, icons and even company logos.

6. Try a design sprint

A design sprint is a time-constrained process that uses design thinking to introduce a new product better. Through a design sprint, presentation designers can answer critical questions through design, prototyping and experimenting with new ideas over a five-day period. By participating in a design sprint , teams can reduce their risks when bringing a new product to market. While a design sprint can be very effective, many teams may be unsure exactly how to conduct one. Fortunately, Beautiful.ai features a design sprint presentation template to get users started. The customizable template includes everything needed for a design sprint, including the process steps and weekly deliverables.

7. Provide success stories

The proof is in the pudding, and audiences want to hear about examples of a product’s success. While it’s important to describe a product’s features and its benefits, it’s just as crucial to provide specific examples of the new product in action. Tell specific success stories to help cement the product’s value in the minds of your audience members. Even better, feature true success stories from real-life customers. Testimonials have been a tried and true sales tool for centuries, and they can be just as powerful when included in your product presentation slide deck.

8. Create a memorable close

Nobody wants to spend time designing an otherwise stellar presentation and lose their audience with a mundane close. Some speakers will close their product presentation with a call to action, but we recommend closing with a clincher – a final story, a compelling statistic or even an inspirational quote that will leave an audience thinking long after the last slide has concluded. Beautiful.ai users can choose from all sorts of different Smart Slide templates to serve as their closing slide , and add engaging images and even video to help keep an audience interested until the very end of the product presentation and beyond.

9. Delegate with deadlines

Collaboration can be key to designing a powerful product presentation, and the Beautiful.ai Teams Plan makes it easy to get the entire team involved and on task. Delegate different slides or portions of the slide deck to specific team members, then be sure and set deadlines to keep everyone on schedule. There’s no need to worry about scattered slides with the Beautiful.ai Team Plan . Keep everything in one place with our single, searchable library. Slides are instantly synced when changes are made, so everyone is always working on the most current version at all times.

10. Conduct a product reflection

Also known as a project retrospective, a product reflection helps teams dive deep into completed projects, assessing what worked and what could have been better. The process helps to inform future planning, but it has the potential to be a tedious task that gets left by the wayside once a product presentation is completed. By using Beautiful.ai’s project retrospective template, however, project managers can create an effective product reflection in half the time. The customizable template features all the necessary slides for a powerful retrospective including project inventory, time investment, feedback and wins. By using the project retrospective presentation template , teams can better understand where their efforts paid off and how they can improve future projects.

Samantha Pratt Lile

Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.

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Home Blog Business Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Excellent product presentations have a lasting effect on people. Not only does the audience go ahead and buy the product they saw, they feel a sense of accomplishment at owning or investing in such a great product.

The thing is, though, product presentations don’t come easy for everyone. So, how to present a product?That’s why we want to share the adaptable product presentation archetype with you. It’s a building model you can start with and adapt for your product and audience.

With this adaptable archetype, your product presentations will be easier to create, and you’ll have more time and brain space to practice your speech and sell more products!

Let’s get started.

Table of Contents

• What is a Product Presentation?

Product Presentation FAQ

Defining the target audience for a product presentation, adaptable product presentation archetype, essential characteristics of a winning product presentation, what is a product presentation.

Product presentations are essential for business communication between product owners/creators and stakeholders. A perfect product presentation is a seamless combination of a set of slides and the speech to go with it. 

Typically, a product presentation showcases a product’s key features, benefits, and advantages using persuasive and engaging communication techniques to generate interest and drive sales. Depending on the business setting, a presentation can be formal or informal, and some include visual aids, live product demonstrations, and other relevant multimedia resources.

We like categorizing business presentations into three categories; informative, persuasive, and supporting. The product presentation fits the persuasive category with a pinch of the informative. 

Let’s quickly cover some of your most pressing product presentation questions. 

What are product presentations good for?

A product presentation’s job is to inform, convince and convert. The product presentation archetype supports these three pillars regardless of the product or audience. In short, they’re good for getting the word out and bringing in new clients.

Why do product presentations matter?

Communicating with stakeholders about new products and features is key to higher buy-in from the client base and richer brand equity. Stakeholders appreciate being kept in the loop about new products or features that interest them. The stronger your product presentations are, the more buy-in and loyalty your brand will achieve.

When do businesses use product presentations?

There are several occasions when you need a product presentation:

• When you launch a new product.
• When you want to share about a new feature or improvement.
• When you need approval or funding from shareholders for a new product or feature.
• When you want to sell an existing product to a potential or returning customer.

This article shows you how to create product presentations using an archetype adaptable for your product and audience. So it’s important to define what possible audiences a product presentation has.

There are three major audience types. Let’s look at each stakeholder group and their differences in your product presentation.

• Shareholders, investors, and board of directors : A product presentation to this audience is likely a pitch. It’s a product presentation that asks for approval and/or funding before work begins. 
• Colleagues and coworkers: Hosting a product presentation for coworkers can be for beta testing a new product or sharing pre-launch priority access. These product presentations’ objective is generally to collect initial feedback. You can include a survey as supporting material when hosting the presentation.
• The public, current, and potential customers: The public is your product presentation’s largest potential audience. Product presentations for this audience need an extra dose of relatability, storytelling, and personalized benefits. Pinpoint two customer personas and build the product presentation for them.

The dynamics of a product presentation can take many forms, but all of them will need a structure to build up from. That’s where the product presentation archetype comes in. As long as you follow this structure, you can create product presentations for any product and audience.

1. Introduction

Create a strong opening slide with an attention-grabbing hook. Set the scene for the rest of the presentation. Some tried and tested opening techniques to consider are:

• When starting your product presentation speech, introduce yourself with a link-back formula or stereotype analogy . Both need a good dose of storytelling to get right.
• Start your slide deck with a captivating visual. Visual metaphors are ideal for this technique. For a physical product, create a visual showing the product in an unexpected scenario.
• Start with a hook that piques their attention . For example, a relevant joke, a surprising statistic, a thought-provoking rhetorical question, or even with silence.

2. Pain Point: Problem or Need 

Identify the pain point relevant to your audience. Is it a problem or a need? Explain the issue by sharing data, facts, statistics, anecdotes, or stories to illustrate the pain point. 

• In a product presentation slide deck , use an infographic slide to list the pain points visually using icons or visual metaphors.
• Create a story using customer personas and possible problems your product can solve. Use the story to create an animation or live-action footage to which the viewer can relate.
• If the problem or need your product solves isn’t obvious, use the iceberg model to place the problem or need under the water’s surface. Explain how that unseen problem or need affects the obvious—what’s above water level. 

3. Product = Solution

Frame your product as the solution to the pain point. Explain how it fulfills the need you presented in the previous section. Provide relevant evidence like case studies and user testing. Describe the product features tying them into the problem they solve.

• When your product is new, you won’t have testimonials or case studies from real customers, but you can add in-company user and beta testing. 
• For products that compete with others in the same industry, use comparison slides or charts to show how your product differs and stands out. 

• When using animation or live-action video , continue from the previous slide and introduce the product into the scenario. Show how the product solves the problem. 
• Hint at how not using your product to solve the problem can ultimately cost the customer more money trying to solve the problem differently. Show them the cost of “not buying” with real examples.

4. Personalized Benefits

Specify the benefits your product has for your audience. Tailor the explanations and stories for your target stakeholder audience. Use sales presentation techniques to emphasize further how your product’s benefits are directly related to the audience.

• For potential customers , use visuals and data to emphasize how your product will solve their problems and improve their lives.
• For returning customers , tap into how the product will make them feel. Since it solves a need, it frees up their time to enjoy or improve life. All while having your product in their trusty product stack.
• Also, for returning customers, use the opportunity to increase brand loyalty. For example, show how a new physical product complements a product they already have from the same brand or how a new digital product will improve their existing version with updates and improved plugins to optimize the software.
• If presenting to investors , highlight revenue projections, market potential, and competitive advantages. Use data visualizations that emphasize the big numbers, show trends discovered in market research, and ideal positioning.
• When presenting to partners, show how continued collaboration can lead to the product’s success. Offer ideas for ambassadors, influencers, and beta testers to share and expand the product’s reach.
• Use the selling technique called “the cost of doing nothing” and show the potential customer how they will end up spending more money or wasting more time by not buying your product.

5. Product Demonstration

If feasible, include a product demonstration in the presentation. 

Make its importance in the presentation short and to the point. Use the Pain Point / Solution angle for the demo, showing exactly how the product fills a need. Highlight key features, effectiveness, and usability, for example, when you create a video or record a screencast. Here are some examples:

• Create a video for a physical product . 
• Record a screencast for a digital product. 
• In a hybrid or in-person presentation, conduct a product demo with the actual physical product and record and project closeups on the presentation screen.
• For products like machinery parts or large-scale products that can’t be brought on stage, add photos or a 3D rendition of the product to a slide.

Imagine, for example, a product presentation demo video for an electric kettle. At first, we thought it sounded boring. Still, with some imagination, a simple product can be demonstrated uniquely using exciting camera angles and animation, highlighting the features and their comparable efficiencies. 

How about a product demo for a digital product? A demonstration can be recorded and added to a presentation deck. But a much more efficient method is to do the demo on the spot, tailored to the audience and their questions. In a video call, simply share your screen and show the audience how to use the product, open the floor for questions, and demonstrate the answers.

6. Product Roadmap

Use a roadmap template to position the product in its current state. Overall, a product roadmap gives a bird’s eye view of the product’s lifecycle from ideation to launch. A product roadmap will differ in product presentations for investors and product presentations to the public consumer. Investors expect a product roadmap , whereas the regular consumer will not. That said, clients love seeing big brands creatively tell their origin story.

• Use a visual layout to show the steps along the road your product must pass through to become a reality.
• In a pitch product presentation , place the project at the start of the roadmap after ideation and prototypes or beta versions. On the other side of the product’s position, show what’s coming up in the future; launch, production of a new version.
• As a product launch presentation , the location on the roadmap is at the finish line. Highlight how far your team has come to get to this point. Be proud and share that with the audience. 

Closing a presentation is as vital as opening one, if not more. The closing is the last thing the audience sees or hears about your product; it must be memorable and have a lasting impact. Summarizing the key points of your presentation, as is generally suggested, isn’t a make-or-break situation. This technique works fine for informative presentations but not for persuasive ones. Nothing worse than an excellent presentation ending with a summary and a low close.

Instead, you can close the presentation with a memorable quote or question. Use your product presentation’s closing to leave the ball in the audience’s court. Inspire them to act and go ahead and buy the product you’re presenting. Finally, thank the audience for their time and attention and maybe open the stage to questions.

A presentation’s success depends on a solid foundation. The section isn’t about the slides but what lies behind and beyond them. These characteristics are what make your product presentation effective and memorable.

Define a Clear Purpose, Objective, and Goal

A product presentation aims to share information about a product with an audience. Furthermore, each presentation has its own goal, objective, and purpose according to the nature of the product and the audience.

For example, a manufacturing company specializing in machine parts for medium-sized food manufacturers is releasing a modular conveyor belt system. 

Their product presentation, to be hosted as a hybrid event for a group of new and existing customers, has these characteristics:

• Purpose: To create desire and interest in modular conveyor belts among potential customers and position the company as a leader in providing innovative and high-quality solutions for food manufacturing.
• Objective:   To introduce the modular conveyor belts to potential customers and showcase the benefits of food manufacturing processes, all while building brand awareness with mid-size food businesses.
• Goal: To drive sales by convincing potential customers that modular conveyor belts are worth purchasing.

One of the things you can do to improve on this aspect in your presentations is to follow a SMART goals process before starting the product presentation. 

Tell A Story

Storytelling can impart a relatable angle. For example, is there an origin story for this product? How did the idea arise? Use the product’s real story to tap into the audience’s real issues. 

Support the explanation for the problem/solution with a story about a person—or company—trying to solve a problem. Tie your product into the story as a solution. Use actual case studies as inspiration.

The creator of Raspberry Pi, the smallest working computer, created a video to sell their most inexpensive version, the $5 Raspberry Pi. He shot a video telling how it was tough to afford a computer and its parts when he was a young aspiring developer. He then ties that into how the viewer/customer probably has the same issue. 

Finally, he introduces the $5 Raspberry Pi by holding it up next to two vintage keyboards that are huge in comparison. He used his personal story to build trust and visual comparison to drive the idea home.

Consider a Value Proposition with Proof

Your product presentation must have a strong value proposition with proof. This knowledge will drive the product presentation archetype to its highest power. Create a file or folder for your product with a document where you clearly define the value proposition. Try answering these questions:

• How will the product change the user’s life?
• What makes the product special and desirable?
• Why does the product matter?

Collect testimonials, case studies, and social media mentions in the folder. Include other documentation like brand values and brand vision. This folder will be the data center to fall back on when creating the slides in your product presentation.

Consider a Strategic but Natural Body Language

When hosting a product presentation, be conscious of your body language. Use body language to support your presentation’s story and connect with the people watching. 

While presenting, always avoid these non-verbal mistakes:

• Hands in your pockets: Suggests a lack of transparency.
• Arms crossed close to body: Suggests fear and anxiety against the audience.
• Posture: Don’t slouch your back unless you have any proven physical limitation. Otherwise, it transmits a lack of interest and an unprofessional look.
• Watching the clock: While being mindful about the remaining time in a product presentation is okay, looking at the clock while talking makes people uncomfortable.

Pay attention to how the audience reacts to your speech and slides. Make eye contact with the audience but only a little to not make them uncomfortable. Notice subconscious cues like tapping or looking away so you can reel them back in with a hook in your speech. 

Make a Product Demo

You can have an OK product presentation without a product demonstration, but an excellent presentation will always have a demo. What demonstrations do that is so special, is show the audience exactly how the product will do what you say it can do. How to present a product with a Product Demo? Conducting a product demo removes any doubts the viewer might have after just listening to you about the product or seeing a few slides.

A product demo can also be mixed together with a case study. Let’s use the example of washing detergent that claims to take out all stains, even the toughest ones, out of white clothing and keep it white. Detergent brands create activations in places where there are lots of potential buyers, like in a mall. They set up a table where they invite regular people to try out the detergent by staining a crisp white shirt with difficult stains like chocolate, mud, or tomato sauce. They then wash the shirt with the detergent, showing how the stain comes out entirely. 

Reaching an expert level at creating product presentations takes practice, but you will only keep improving with the proper foundation. Follow the structure archetype, apply the best practices, and you’re on your way to the top.

Use SlideModel templates with PowerPoint to create visually rich product presentations that bring in new leads, retain existing customers, and build brand equity over time. Make your product presentations a priority, and you’ll see how sales improve.

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Business Presentations, Presentation Approaches Filed under Business

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By integration, knowledge center, 10 steps to creating a powerful product presentation: how to convince customers to buy your product.

By Vivian M, January 30 2023

To sell your product, you need to create a powerful remote presentation that convinces customers to buy it. Many companies make the mistake of thinking that good products sell themselves. Unfortunately, this is not always the case. You need to be able to pitch your product and explain why it is the best option for your customers. In this blog post, we will discuss ten steps that will help you create a powerful product presentation.

What Is a Product Presentation?

A product presentation is a sales and marketing tool used to engage potential customers with a product or service. The Indeed Editorial Team explains that a “presentation of products introduces customers to a new product that a company wants to offer.”   Typically, a product presentation aims to increase interest in the product and create a desire to purchase it. Also, product presentations can take many forms, from in-person demonstrations to online video tours.   A good product presentation should be clear, concise, and persuasive. It should give potential customers an overview of the product’s features and benefits and provide information about pricing and availability. Additionally, a product presentation should be engaging and memorable, leaving potential customers eager to learn more about the product.   A well-crafted product presentation in today’s competitive marketplace can make a substantial difference between winning a new business and losing out to the competition.

What Is the Difference Between a Product Presentation and a Sales Presentation?

Why Do You Need to Create Product Presentations?

Creating a Fantastic Product Presentation Step-by-Step

Here is our list of ten steps to creating a powerful product presentation to convince your customers to buy immediately.   Step 1: Determine Your Purpose   Before creating any presentation, it’s essential to identify a purpose. There are a few key questions you can ask yourself to determine the purpose of a product presentation.   First, what is the goal of the presentation? Are you trying to sell a product or simply introduce it to an audience?   Second, who is your target audience? Is the presentation geared towards potential customers, or is it for industry experts?   Third, what type of information will be presented? Is the focus on product features, or will there be an emphasis on customer testimonials?   Once you have answered these questions, you should understand the purpose of the product presentation. From there, you can start to develop a plan for how best to achieve your goal.   Step 2: Research Your Audience   If you’re giving a remote presentation on a product, it’s essential to research your audience in advance. This will help you tailor your pitch to their needs and ensure that you’re addressing any objections they might have.   One way to research your audience is to look at demographic information such as age, gender, location, and job title. You can also find out more about their interests and buying habits.   Another valuable way to research your audience is to use virtual reality technology. This can give you a realistic sense of who your audience is and their reaction to different types of presentations.   In addition, it’s advisable to research your buyer. Who are your buyers? Who will be the attendees of your presentation? To respond to these questions, you can monitor how they have previously engaged with the product.   By taking the time to research your audience, you can improve your chances of making a successful remote sale for your products.   Step 3: Outline Your Content   After researching your audience, it would be convenient for you to plan your content. Hence, it’s essential to consider the critical components of a product presentation.   This is the primary structure of a product presentation:

• Introduction
• Company overview
• Problem statement
• Product solution
• Value proposition
• Product positioning in the market
• Social proof

• Before the presentation, take some time to research the presenter and the product or service they will be presenting on. This will help you prepare questions or have meaningful conversations during the presentation.
• During the presentation, be sure to actively listen and take notes. You may also want to jot down any questions you have for the presenter.
• After the presentation, take some time to reach out to the presenter and thank them for their time. If you had any questions, be sure to follow up with them. You can also use this opportunity to connect with other attendees and exchange contact information.   Here are 10 steps to making a good product presentation. Remember that your goal is always to convince customers to buy your product. By following these simple tips and using 3DFrame technology, you can create an engaging and persuasive product presentation that will help close more sales.   If you’re curious to learn more about 3DFrame or our other solutions, don’t hesitate to reach out. We would be happy to chat with you about how we can help improve your product presentations and drive even more sales for your business.

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Product presentations: defining them and creating your own

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Anete Ezera July 18, 2024

Have you come up with a new, revolutionary product and can’t wait to launch it on the market? Finding out how to do this in the right way may not be an easy task. However, in this article, we’ll dive into details of why Prezi is a standout tool for maximizing your product’s visibility and impact, as well as the core components of an interesting product presentation that sells the idea to everyone who sees it.

What is a product presentation? 

A product presentation is a technique companies and innovators use to bring their newest product into the market. It’s not just any ordinary presentation but one that contains a detailed product description — its features, benefits, and value. The aim of this presentation is to convince the audience about the positives of putting their money into the product; attracting interest and sales in return.

The key elements of a product presentation

A strong product presentation will usually consist of these elements: 

• Introduction: A brief introduction to the product and its purpose, mentioning the target audience and the market needs it addresses. 
• Product overview: Describe the product in full detail. Bring out its most important features and specifications, and explain how it operates.
• Benefits and unique selling points: Bring attention to the primary advantages of the product, putting stress on its distinctiveness and showcasing its unique superiority compared to other similar products. 
• Market analysis: Show insights into the current market, showing data on market size, trends, and potential growth. Highlight where your product stands within the market. 
• Case studies and scenarios: Show real-life case studies demonstrating the product’s use, and include testimonials from early users or beta users. 
• Tech specifications or requirements: This is where you’d provide detailed technical information if relevant, mentioning any requirements for using the product. 
• Pricing: Explain the pricing model, such as subscription, one-time purchase, or tiered pricing, and mention any packages or bundles available. 
• Demonstration: Include a live demonstration if possible, highlighting the key functionalities and ease of use. 
• Sales strategy: Outline your plan for promoting and selling the product, mentioning any promotional offers or launch events. 
• Call to action: Tell the audience what you wish for them to do next, such as sign up for a trial or make a purchase. Provide contact details and next steps. 
• Q&A session: This is where you allow time for the audience to ask questions. It’s best to prepare answers for potential queries beforehand. 

Product presentation vs. product roadmap presentation: what’s the difference? 

A product presentation is all about showing off a particular product or a lineup of products. It’s designed to inform, persuade, or refresh the memory of stakeholders about what the product does, its benefits, and how it’s used. You could be presenting to potential customers, investors, or even your own team members, and the goal is usually to boost sales.

On the flip side, a product roadmap presentation digs into the strategic side. It’s about laying out the development and planning journey of a product over time. This kind of presentation maps out where the product is headed, what the priorities are, and how far along the development is. It’s something you’d typically share internally to get your team on the same page or with investors and senior management to secure the support and resources needed for future development.

Essentially, while both presentations are crucial, they target different phases of a product’s lifecycle and serve distinct purposes.

How to create a product presentation that leads to success

The effectiveness of your presentation is pivotal in highlighting your product. It often serves as the deciding factor in generating sales. Prezi distinguishes itself from other presentation tools with its innovative features that transcend traditional, static slides, allowing you to craft an engaging and memorable experience. Before we delve into the capabilities of Prezi, let’s first look at a guide on creating a product presentation that can solidify your market presence.

Master your product knowledge

Before you dive into your product presentation, really get to know your product inside and out. There’s nothing more uncomfortable than getting puzzled by a question during your presentation. Familiarize yourself with every part of your product—from its features and benefits to its technical specs and even its downsides. This deep understanding solidifies your credibility with your audience.

Tailor your presentation to your audience

Getting a grip on who your audience is can really make or break your product presentation. Spend some time getting to know them—their age groups, preferences, and the issues they’re dealing with. When you shape your presentation to address their specific needs and interests, it resonates more deeply. Highlight how your product can fix their problems or achieve their goals. This approach does more than just catch their eye; it forges a genuine connection and piques their interest. 

Do your market research beforehand 

Doing your market research beforehand is crucial. Investigate current market trends, relevant statistics, and similar products already available. This knowledge helps you position your product effectively and avoid any embarrassing mistakes. Understanding the competition allows you to highlight your product’s unique advantages and better address potential objections from your audience. 

Pick a theme that matches your brand 

Choosing a theme that reflects your brand is essential for a unified and professional presentation. Incorporate your brand’s colors, logos, and fonts to maintain consistency with your brand identity. This coherence not only supports brand recognition but also reinforces your visual identity. When your presentation is in harmony with your brand’s aesthetic, it presents a sleek and cohesive appearance, creating a deeper connection between your audience and your brand.

Stay consistent 

Consistency is key in any presentation. Make sure the theme you choose remains uniform throughout all slides. This uniformity is critical for establishing and maintaining your brand identity. If you’re starting a new business and this is your first product, a consistent theme will ensure your brand identity is solidified. Visual coherence doesn’t only make a presentation appealing to the eyes but also ensures the audience follows easily and can retain information well.

Keep things concise 

When presenting, keep things clear. Use each slide to address a new key point, ensuring you stay on track and focused on your product. Avoid letting your mind wander or discussing irrelevant topics. Conciseness keeps your audience engaged and ensures that the main features and benefits of your product are clearly communicated. Remember, your goal is to sell your product, so keep every part of your presentation relevant and impactful.

Stay professional 

It’s essential to keep a professional look in your slides. Don’t use too many elements, and choose a simple appearance. Although multimedia can be used, make sure it doesn’t take the attention away from the presentation — it should enhance it. Being professional in your pitch demonstrates trustworthiness and tends to lead potential clients into taking your product seriously.

Engage your audience 

Engage your audience by incorporating opportunities for interaction. Allow them to ask questions or participate in demos. The use of interactive elements will keep your audience interested. Facilitating engagement also allows you to get valuable feedback about what others think of your product and ideas on where it can be improved.

Prezi: everything you need in one place to create a product presentation

Creating a product presentation, especially for a new product, can be a real challenge. Luckily, using Prezi gives you a great advantage. It’s a tool that transforms your presentation into something more dynamic and engaging. Let’s look at some of the key features of Prezi that can help you make a compelling product presentation.

Pre-set templates

Prezi offers pre-set templates that are not only visually stunning but also customizable to match your brand’s identity. These templates help you save time and ensure that your presentation looks professional right from the start. Take a look at these product presentation templates for your inspo: 

Product Launch Template: A crisp and professional-looking template that contains space for all the important details you need for a product presentation. Such as your mission, market overview, development timeline, and marketing strategy. 

Corporate – Minimal (AI Assisted): A sleek and simplistic template that conveys your message with impact and clarity. This template makes use of Prezi’s zooming and panning features which turns your presentation into a dynamic story. 

Automatic design layout

One interesting feature of Prezi is its automatic design layout driven by AI. This new feature helps to create presentations that are visually appealing and well-organized. The AI itself chooses the most effective layout based on your content, so you can focus more on what you want to say rather than how to present it.

Text editing

Prezi’s AI text editing feature makes it easy to customize your text to align with your brand identity. This feature allows you to easily modify font sizes, colors, and styles, ensuring your text is not only legible but also aesthetically pleasing. Plus, you can turn your bullet points into visually dynamic slides that enrich your presentation.

Presenter notes

Worried about forgetting your talking points? With Prezi’s presenter notes feature, you can seamlessly integrate personal notes into your presentation. This ensures that you remain on track and cover all essential aspects of your topic, without crowding your slides with text.

Dynamic zooming

Prezi’s dynamic zooming feature enables you to create non-linear presentations. This functionality allows you to zoom in on specific details or zoom out for a broader overview, making your presentation more interactive and engaging. It’s particularly effective for emphasizing critical points or delving into more complex visuals like charts or maps.

Multimedia integration

Revitalize your presentation with Prezi’s multimedia integration capabilities. Easily add images, videos, and audio clips to your slides to enrich content and keep your audience captivated. Whether you’re embedding a YouTube video or incorporating an audio snippet, Prezi streamlines the creation of a dynamic multimedia experience.

Collaboration tools

Prezi’s collaboration tools are perfect for team-driven projects. They allow multiple contributors to work on the presentation concurrently, enabling real-time feedback and collaborative modifications. This functionality ensures your presentation is polished, incorporates a variety of perspectives, and optimizes the creation process for efficiency and cohesion.

Ever wondered how your presentation really affects those watching? The Prezi analytics tool provides information on audience participation. It helps you keep track of the people who have seen your presentation and how much time they dedicate to different parts. This will help you sharpen your presentation skills and offer comprehensive insights.

Equipped with these powerful tools, Prezi enables you to create captivating, professional, and sleek product presentations. Whether you’re presenting to potential clients, stakeholders, or colleagues, Prezi provides you with all the necessary resources to create a persuasive and effective presentation.

Product presentation examples

Take a look at the following Prezi presentations that serve as a great inspiration for a product presentation. 

This Prezi presentation serves as a superb model for product presentations, thanks to its impactful visuals and methodical information delivery. It uses concise bullet points and distinct headings to simplify complex data and statistics, making them accessible and easy to understand. The use of timelines and historical context illustrates the company’s development and progression, reinforcing credibility and establishing market authority. Key features and benefits are clearly emphasized, spotlighting the product’s distinctive advantages. Moreover, the presentation’s forward-looking perspective communicates confidence and strategic foresight, making it attractive to potential stakeholders and investors.

UX design tips for product managers

This Prezi presentation on UX Design Tips for Product Managers is a great example of a product presentation due to its structured approach and insightful content. It begins by defining UX design and its various components such as design research, information architecture, and visual design, providing a clear foundation for understanding. The presentation effectively uses examples, like Amazon and Juicero, to illustrate the importance of focusing on user needs over aesthetic appeal. It also offers practical advice, such as the importance of design systems and the pitfalls of designing for oneself rather than the end-user, making it a valuable resource for guiding product strategy and development.

SMITH & STARR Elevator Pitch

This presentation is more along the lines of a product roadmap presentation example because of its clear depiction of ongoing progress and strategic future plans. It starts by addressing a common issue—chronic dehydration affecting 75% of Americans—and introduces an innovative solution: a 17 oz water pouch with a convenient drink tube design. It tracks milestones such as supporting water equality, launching on Amazon Prime, raising over $30k, and achieving a notable 300% monthly growth. The presentation concludes with the recent launch of smithandstarr.com, highlighting a well-defined strategy for distribution and brand expansion, indicating where the product is headed next.

Regardless of whether your product is similar to those highlighted above, or if you operate in a completely different industry, there’s valuable inspiration to be gained from how these presentations effectively showcase a product or service. You can adapt and apply these methods to enhance your own product presentation. Plus, you can even reuse these designs to build your own presentation with a well-structured layout already in place.

Best practices for delivering your product presentation 

Making your product presentation stand out isn’t just about the content. Here are some top tips to really enhance how you deliver your presentation:

Master your body language

Keep a good posture, gesture naturally to highlight important points, and maintain eye contact to connect with your audience. Having confident body language not only boosts your credibility but also grabs attention.

Control your tone of voice

Speak in a clear voice and adjust your tone to bring out your enthusiasm and stress crucial details. A voice that fluctuates well keeps your listeners engaged and bolsters the impact of your words.

Work on your pacing

It’s important to find that sweet spot—not too fast, not too slow. Try to deliver your speech at a pace that feels natural and easy to follow. This gives your audience a chance to really absorb what you’re saying without feeling rushed or bogged down.

Manage nervousness

Try relaxation methods like deep breathing or visualization before you start to speak. This can help ease your nerves . Concentrate on the importance of what you’re sharing and your capability to present it well.

Use visual aids strategically

Make sure your slides or live demos line up well with what you’re saying. Your visuals are there to back you up and make your main points clear. Keep it simple and effective.

Encourage interaction

Engage your audience by inviting them to ask questions, participate in polls, or join in on demonstrations. This interaction makes your presentation more lively and allows you to directly address the audience’s interests.

Be prepared for Q&A

Think ahead about possible questions and have clear, informative answers ready. Use the Q&A to emphasize important points and clear up any confusion, showing off your expertise and preparedness.

Time management

Keep to your allotted time out of respect for your audience’s schedule. Rehearse to make sure you can cover everything important within the given time.

Reflect confidence

Have faith in your product and its value. Showing confidence in your presentation helps build trust and encourages your audience to believe in your product’s potential.

Seek feedback

After your presentation, ask for opinions from the audience or your peers. This feedback is invaluable for refining future presentations and improving your presentation skills .

Following these practices will help you give a persuasive product presentation that captivates your audience, delivers your message effectively, and achieves the results you desire.

Achieving excellence in product presentations with Prezi

Perfecting your product presentation is all about strategic preparation, creating engaging content, and delivering with confidence. With Prezi features and tools like customizable templates , open canvas, and the ability to integrate various media types, you’re equipped to create presentations that attract your audience.

Understanding who your audience is and catering to their specific needs is crucial, just as maintaining your brand’s identity through uniform themes and professional designs is. By incorporating these aspects, your presentation will effectively resonate, boosting interest and engagement, and ultimately paving the way for success in the marketplace.

Whether you pitch to investors, capture potential customers’ interest, or update stakeholders, a well-crafted product presentation can significantly influence your objectives and leave a memorable impact. So, leverage these tools, apply best practices, and watch as your product presentation turns into a pivotal point for growth and recognition within your field.

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A Detailed Guide on How to Create a Powerful Product Presentation

We live in an era of unlimited goods and services. Every article that we consume has many other variants in the market. In such times of cut-throat competition, it is crucial to create a competitive edge and market your products strategically with stunning product presentations.

A great product presentation is key to capturing the attention of potential clients, demonstrating the value of your products, and closing sales.

In this article, we will walk you through the steps for creating a powerful product presentation, along with some examples to inspire your own. This article covers the following topics-

• What is a Product Presentation
• What is the Importance of a Product Presentation
• How to Craft Effective Product Presentations
• Templates that You Can Use in Your Product Presentation
• Real-Life Examples of Splendid Product Presentations

What is a Product Presentation?

A product presentation is an important marketing tool that is used to raise awareness of, showcase, and promote your product to potential clients and investors. The core purpose of such a presentation is to create anticipation, excitement, and hype around the product and ultimately persuade the customer to purchase it. 

A successful product presentation should always be tailored according to the needs and interests of the audience. It should cover their pain points, provide them with solutions, and also make them understand how your product fits into their demographics and culture.

Importance of Product Presentations

1. communicate your unique selling proposition (usp).

One of the most important aspects of a product presentation is to effectively communicate the benefits, unique selling propositions, and exclusive features of your product. It is especially important for complex products or services that may be difficult to understand without a visual representation. 

For example, if you are a company that sells wooden and sustainable toys for kids, you can dedicate a few slides in your presentation to highlight how your toys are safe for children and the environment. 

2. Showcase Your Credibility and Expertise

Product presentations are an opportunity to showcase your credibility and expertise in your industry. By demonstrating your products and services in a professional manner, you can establish yourself as a trusted source of authority in your field. You can include testimonies and reviews of existing customers and build trust amongst your potential customers.

3. Deliver a Memorable Experience

Product presentations can be more than just presentations. If delivered creatively, they can be transformed into an amazing experience that leaves a lasting impression on your target audience. It can be extremely beneficial for keeping your products in their memory lanes for a long.

4. Improves Sales

Product presentations can have a direct impact on sales performance. When your potential customers are aware of the benefits and competitive edge of the products and have trust in your company, they will not hesitate to purchase your products. Thus, product presentations can increase sales and lead to massive growth for companies.

Templates that You Can Use in Your Product Presentations

You can save much of your time and energy by using expert-designed templates in your presentations. Crafting your slides from scratch can be extremely burdensome and tedious. Thus, it is better to add customizable templates to your slides and make your presentations look more professional and stunning.

1. Product Roadmap

A product roadmap showcases the journey of your product. Right from the idea behind it to its execution, it covers all areas of how the product was brought to life. You can incorporate this template in your presentation to throw some light on the milestones of product development and showcase the release plan.

2. Geological Maps

Using maps in your product presentations can elevate the look of your slides and help you depict your brand presence. Harness the power of maps and showcase your customer base from various locations. You can also highlight areas with high demand for your product and locations where you wish to launch your next product.

3. Product Benefits

Highlight the benefits of your products and put emphasis on their value with this template. You can use it to highlight the core competence and unique features of the product that differentiate it from others in the market.

4. Product Icons

Using product icons in your presentations, you can instantly capture the attention of your audience. You can complement icons with text to increase comprehension or replace text with icons to save space on your slides for other crucial content.

5. Product Vision

By using this template in your presentation, you can visualize a roadmap for your product. It will help you display your vision for the product, how you wish to develop it, and bring it to life.

6. Product Comparison Table

The product comparison table can be used to showcase a comparison of pricing and features of products of various brands and companies. You can also use it to display how your organization’s services and products are better than those of competitors.

7. Product Features

Highlight your product’s features and its USPs with this template, ensuring your presentation puts emphasis on the selling points and uniqueness of your products. You can also talk in detail about the product’s design, quality, functions, and much more using this deck.

How to Create an Effective Product Presentation

Let us understand a few ways how you can create effective and memorable product presentations. Here are four tips with examples that will help you.

1. Get to Know Your Audience and Identify Your Goal

The first step to creating a stunning product presentation is to know your audience well. You must identify their expectations from the presentation and get to know their needs and wants. 

You can answer the following questions and analyze your audience’s requirements-

• Are you presenting to potential investors or to customers?
• What do they expect from your presentation?
• What are their age group, gender, and background?
• Are they the right fit for your product or service? 

Once you answer these questions, you can curate a presentation that would meet the expectations of your audience. It can help you keep them engaged and increase the chances of lead generation.

For example, Apple’s product presentations are an example of how you should identify the audience and the goal. The company knows that its audience is tech-savvy consumers, and its goal is to create excitement and anticipation for its latest product release.

2. Define Your Message and Create a Structure

Next, you must define the message that you wish to deliver. What is the core message that you want to communicate about your product, and how will you structure your presentation to convey it? 

A well-structured presentation should have a clear beginning, a middle with the pros and cons of the product, and an end with a logical flow that guides your audience through the core message.

For instance, Tesla’s product presentations are structured around the company’s mission. They highlight how the company aims to accelerate the world’s transition to sustainable energy. Each presentation showcases its latest products and technology and always ties back to its overarching message.

3. Harness the Power of Visuals and Graphics

People are more likely to remember information when it is presented in a visual form. Thus, using high-quality images, videos, and infographics can add life to your slides. You can incorporate multimedia such as GIFs, showcase your products with the help of augmented reality, demonstrate online avatars with NFTs, incorporate animations, etc.

For instance, luxury fashion house Gucci became the first in its field to launch its collection with an augmented reality fashion show. It started selling its items in the form of NFT tokens and became the talk of the town. This collaboration of fashion and technology made its campaign one of the best product presentations to date. 

Have a look at it here – https://vaultartspace.gucci.com/

4. Create a Sense of Exclusivity

Everybody has a fear of missing out on anything that is termed as exclusive or is available for a limited period of time. Product presentations usually create a sense of exclusivity and persuade the customer to buy the product. 

Let us understand it with the example of a luxury fashion brand, Hermes, and its iconic Birkin bag. Hermes offers extremely limited quantities of the Birkin, and to own it, one needs to take an exclusive appointment with the company. The waiting list can last for up to even six years, which has increased the anticipation for Berkin even more. This strategy of exclusivity has helped the luxury brand to create massive hype and create a stunning product presentation for the world.

Real-Life Examples

Let us have a look at some of the best product presentations that have left an impeccable impression and created outstanding impacts.

1. Apple’s Product Launch Events 

Apple is known for its unique product launch events. These events are not just about showcasing new products, but are also an example of what a stunning product presentation looks like.

Apple’s presentations are staged in a theater-like setting, with dramatic lighting, music, and absolutely stunning visuals. The products themselves are showcased in a way that is both informative and visually appealing. These presentations are typically delivered by the highest-level executives of Apple, such as the CEO of the company, to give importance to and highlight the value of the products. 

2. Coca-Cola’s “Share a Coke” Campaign

Coca-Cola’s “Share a Coke” campaign is an excellent example of a unique product presentation. The campaign replaced the Coca-Cola logo on bottles with popular names and phrases, such as “Share a Coke with John” or “Share a Coke with a Friend.” 

This unique presentation created a personalized experience for the consumer, making them believe that the entire product was created just for them. It added value to the customer’s experience and made them buy the product more often.

3. GoPro’s “Be a Hero” Campaign

GoPro’s “Be a Hero” campaign is another example of a unique product presentation and how you can create a community around your product.

In this campaign, the company encouraged customers to share footage from their GoPro. This highlighted the product’s capabilities and inspired others to use the product in creative ways. This presentation not only highlighted the product’s features but also created a sense of togetherness among GoPro users.

4. Samsung’s Galaxy Fold Launch

Samsung’s launch of the Galaxy Fold phone in 2019 was a massive success, and here’s how the company tactfully launched the device.

Samsung started by highlighting its edge in being the latest in technology to manufacture a phone that can be compact yet useful. In its demonstration, it unveiled a sleek design and unfolded it to showcase a bigger screen that would be more comfortable for the human eye. This stunning product presentation led to huge sales for the tech giant.

Product presentations are great opportunities for companies to launch and sell their products to the world. The quality of presentations can determine the success of products in the market.

With the rise of digital platforms, presentations have become easier to create and share with a bigger audience. By using expert-designed templates and graphics , companies can make their presentations mind-blowing and demonstrate their products in an interactive manner.

We hope this article helps you in your next product presentation. Let us know what you think in the comment section below!

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How to create and deliver an impactful product presentation

As a product leader, a crucial part of your job is to communicate with and present to other teams across your company (e.g., the engineering team, the sales team, etc.).

One of the best ways to do this is to deliver a product presentation. In this guide, we’ll share some tips on how to prepare and deliver an effective product presentation that cuts to the chase and aligns stakeholders on your product direction .

How to structure your product presentation

Giving a good, short, and sharp product presentation can be done in a super straightforward way that effectively follows the Pain-Agitate-Solution (PAS) framework.

This three-step framework is a great tool to help you frame a compelling story around your product strategy and align and rally the team around a common goal.

From there, based on the information presented in the first three sections, explain, in audience-appropriate terms, what you plan to do to solve customers’ problems and how you plan to do it.

Following this structure, your product presentation should flow as follows:

• What will you do?
• How will you do it?

This is your chance to set up the entire presentation and create a memorable first impression.

You want to keep this section short and to the point. In some cases, this could be your first interaction with a team, executive, investor, prospect, or customer, so make it count.

Start with an image that figuratively or literally depicts the problem and add some text. For example:

• “Is this you?”
• “This is our customer”
• “This is our focus for the next quarter”

A good example of a pain point is the way people used to seek support for their software products: They would email or call a support contact, send screenshots and attachments, and explain — often poorly — the steps they took so the agent could attempt to reproduce the problem.

Once you’ve identified the problem, it’s time to agitate it — in other words, make the problem seem as big and as urgent as possible.

The goal here is to get your audience members thinking about how much better things could be if this problem were solved.

Describe the implications if the problem goes unaddressed: What are the consequences of not solving it? Again, make this relatable and digestible for your audience.

Instead of slides upon slides of market insights and trends analysis , this is a great place to drop in two or three key stats to back up your argument and highlight the problem you’re setting out to solve.

For example:

3. Solution

Finally, it’s time to introduce your solution. This is where you get to talk about how you plan to solve the customer’s problem.

Be sure to focus on the features and benefits that matter most to the customer . What makes your product unique? Why should people care?

Ideally, you should have an image that depicts — figuratively or literally — what a successful customer looks like. Bonus points if you include a quote from a real customer that explicitly indicates a cessation of the pain referenced in the first slide.

The tone you want to present is something like, “Fear not! There is a product with a solution. Here’s how it will help our users solve their problems.”

4. What will you do?

What will you do to help your customers solve their problems?

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Describe the features and benefits using language that resonates with your audience. The goal is to help them understand how your product will improve the lives of your customers.

5. How will you do it?

Finally, you get the slide that most people are after: the product roadmap .

Explain to your audience how you plan to achieve the goals and objectives outlined in your roadmap. What do you plan to focus on today, tomorrow, and beyond?

The roadmap section of your presentation is also an opportunity to showcase the product in action.

A live demonstration or video serves as an effective tool for promotion and solidifies understanding. By walking through the product’s use, you can help the audience understand how your product solves customer problems.

What is the goal of a product presentation?

Following the PAS framework when creating and delivering a product presentation will help you persuade internal stakeholders of the product’s value and gain the buy-in you need to execute your roadmap .

An effective product presentation clearly articulates the problem, agitates its implications, introduces a solution, and outlines what you will do and how you will do it. This framework is designed to help product managers rally product and cross-functional teams around common goals.

Using storytelling techniques and referencing key data points as you go through these steps helps you captivate your audience and drive home key points. This product presentation format can work for product introductions, product strategy, quarterly kick-off meetings, sales pitches, marketing briefs , and more.

Product presentation template

Click here to access the template I used to create the example presentation referenced throughout this guide.

To customize this product presentation template , select File > Make a Copy or download the file to your computer.

How to deliver an engaging product presentation: 4 tips

By this point, you’ve prepared an awesome presentation. Now it’s time to deliver it.

Here are some tips on how to take that compelling presentation you created and deliver it with the oomph it deserves:

• Know your audience
• Start with a bang
• Keep it concise
• Engage with your audience

1. Know your audience

The first step to giving an effective presentation is to know your audience:

• Who are you presenting to?
• What are their needs and wants?
• How knowledgeable are they about the subject matter?

Answering these questions will help you tailor your presentation so that it resonates with your audience.

For example, if you’re presenting to a group of engineers, you’ll want to focus on the technical aspects of your product . If you’re presenting to a group of salespeople, you’ll want to focus on how your product can be sold effectively.

By understanding who your audience is, you can ensure that your talking points hit the right note.

2. Start with a bang

You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audience’s attention.

One way to do this is to start with a strong opening statement that tells your audience exactly what to expect from your presentation.

For example, you could start by saying something punchy and ambitious, like: “Our new product has the potential to revolutionize the way we do business.” This will immediately pique the interest of your audience and set the stage for the rest of your presentation.

3. Keep it concise

When it comes to presentations, less is almost always more. No one wants to sit through a long, drawn-out presentation — they’ll tune out before you even get to the good stuff.

The product presentation template used in the example above only includes five slides; there’s no real need to go beyond that. The template is versatile enough to be used across many different types of audiences.

Get your point across in as few words as possible. Use short sentences and bullet points instead of long paragraphs and resist the urge to include too much information.

Remember, you can always provide more details later if necessary; for the core presentation, just focus on hitting the key points.

If needed, add an appendix that you can jump to depending on the audience. For example, you might have a marketing spend breakdown, engineering resourcing by team, or more elaboration on the detail of the product roadmap.

4. Engage with your audience

An effective presentation is not a one-way street; it should be interactive and engaging.

Don’t just stand at the front of the room and lecture your audience. Instead, try to get them involved in what you’re saying. Ask questions, invite input from the group, and encourage discussion.

The more engaged your audience is, the more likely they are to remember what you’ve said — and, hopefully, buy into it.

Giving an effective product presentation doesn’t have to be difficult — it just takes a little planning and preparation.

By following these tips, you can be sure that your next product presentation goes off without a hitch!

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How to Present a Product: 10 Secrets to a Successful Product Presentation

You may have developed the best product in the world. But without presenting it to your audience in the right way, it could still end up a flop. 

Presenting a new product or feature should help prospective customers discover everything they need to know about it. This includes unveiling all its functionalities and use cases. 

Beyond everyday consumers, your presentation should be aimed at prospective investors. You must include key financial information to help stakeholders determine if your product is worth investing in.

You’ve put so much effort into research, design, and production. But now’s not the time to slack off. In fact, the stakes have never been higher. A powerful and persuasive product presentation can generate leads and drive serious sales.

In this post, we’ll discuss how you can create an impactful and memorable product presentation to take full advantage of this opportunity. 

What Is a Product Presentation?

A product presentation introduces your product and explains it in detail, including how it works and how it helps customers overcome pain points. It often makes use of images, videos, and slideshows to help prospects, stakeholders, and potential investors understand a product’s features and unique selling points.

A product presentation should include the following:

• An overview of your company and the products you offer.
• An explanation of your product, its positioning in the market, and how it solves your target audience’s problems.
• Use cases and testimonials.
• A call to action to drive conversions.
• Your conclusion.

Let’s move on to our 10 top tips for creating a successful product presentation:

1.Choose a Slide Template Theme and Stick To It 

To give the impression of professionalism, you should stick to just one slide theme and use your brand colors to build an image in the minds of consumers. A product presentation theme with simple, clean lines will help you get your message across without too many distractions. 

You should also equip yourself with a high-quality AI photo editor to ensure that all your images are picture-perfect. 

2.Use Plenty of Visual Aids

Graphs, images, videos, and demonstrations are great tools for capturing your audience’s attention. Use them to your advantage to highlight your product’s key selling points. Include images of your product in action and helpful tips for users. 

If your product is a new piece of software, let’s say an email finder , you should look to add images of its various functionalities and a screen recording of its UI in action to demonstrate its ease of use and robust capabilities. Short-form video is one of today’s most effective marketing trends , making content digestible and engaging.

Even better, make your product presentation an interactive one – engaging your audience will encourage them to listen more attentively and ensure buy-in. 

You could ask an audience member to carry out a function after watching your demo. This will illustrate how user-friendly your product is. Make sure to prepare a comprehensive and easy-to-follow demo to ensure nothing goes wrong in front of your expectant audience.

3.Create Compelling Content 

Your aim is to create impactful and memorable content that converts. As long as you’ve done your audience research, this won’t be too tricky a task. You must address the features your audience cares about most and what pain points they need your product to resolve.

Your customers may, for example, be particularly environmentally aware – cater to this with your content. You could explain how your product contributes to a culture of sustainability and how you’ve considered environmental concerns in its production. 

If you have difficulty with this you could always look to hire product management consultants to help develop and promote your product.

4.Start as You Mean to Go On 

The beginning of your product presentation is crucial because how you begin will set the tone for the rest of the presentation. 

Your aim for the start of your presentation is to grab your audience’s attention and establish credibility. Don’t be too wordy or read from slides. Have a sense of humor and be engaging. 

Here are a few ideas to start your presentation off the right way:

• Ask a question you can answer by explaining your value proposition right from the start – for example, “do you spend too much time on manual inventory management ?”. You can then describe how your solution would save time and labor in this area. 
• Share an interesting story about how your product came into existence. Storytelling helps your audience relate to you and remember the key elements of your presentation.

5. Keep It Short

Remember that you won’t have your audience’s time and attention forever, so, just like writing an impactful blog post , keep your product presentation short and to the point. Think about the key message you want your audience to take away, and then consider how you can communicate this most efficiently. 

7.Present With Confidence

As well as presenting your product information slides, how you present yourself is essential. 

Your presentation style, body language, and tone of voice play a crucial role and can make or break your presentation. The right body language helps you keep your audience engaged – so make an effort to:

• Keep your posture relaxed- don’t slouch or hunch.
• Maintain eye contact with your audience.
• Speak clearly, not too fast, and at a good volume.
• Make use of your space to interact with your audience.
• Take pauses in your speech to help your audience absorb information and maintain focus.

8. Communicate Your Value Proposition

How do you demonstrate your product’s value compared to competitors?

Your value proposition should help you stand out above other businesses in your industry. Ultimately, you want to demonstrate how your product can help your audience most effectively. This is also a great time to show off your product reviews .

For example, say you were pitching DocuSign and trying to come out on top in the HelloSign vs DocuSign battle for market prominence. You’d want to promote DocuSign as the superior solution, drawing attention to its vast template options and integrations that stand above HelloSign’s offering.

During the presentation, you must seek to establish the credibility of your offering to solve your audience’s problems. Therefore, if you have a physical product – put it in their hands and let them try it out. If your product is a service – figure out how you can have them experience it. 

9.Know Your Venue

If possible, test all the tech at your presentation venue to address any issues in advance. Test your presenting laptop, that your slides load as they should and that your audio is working correctly. In addition, speaking to the venue about the internet connection helps ensure everything is as it should be. You could even make sure you have access to a wired connection, just in case. 

9.Practice Makes Perfect

Practice your product presentation until you’re pitch perfect. Then you can unleash the presentation on a small group of friends, family, and colleagues. This method helps you to gauge reactions and get feedback.

Record your practice sessions and take notes to ensure you’re taking your time and not rushing through it. 

10.Encourage Follow-up Questions

At the end of your product presentation, prospects will probably have a few questions. 

Prospective customers might want to know about pricing, your guarantee, ease of use, and after-sales support. 

Let’s say you’ve built a multichannel inventory management solution. Prospects might ask questions like:

• How will the software help us manage multiple warehouse operations?
• Is your software cloud-based?
• Will it support our company’s growth and future expansion plans?
• Which marketing channels does your software support?
• Does your software solution integrate with our business’s tech stack?
• How long does the technology take to implement?

To address these inquiries efficiently, offering demo request forms on your website can streamline the process, allowing interested parties to directly request a demonstration tailored to their specific needs.

Preparing for potential questions in advance will give you the confidence to answer them post-presentation and show that you understand your prospect’s needs. It will also help you highlight the value of your product for your audience’s businesses. This will undoubtedly help you close the deal.

Your presentation should conclude with a summary of your slide deck and a clear call to action. Make your audience aware of their next steps following your presentation to get hold of your product. You should consider creating an ecommerce website for interested audience members to visit post-presentation.  

What’s Next?

Remember – your product presentation is your chance to make a good first impression. 

It’s a fantastic opportunity for you to introduce your product to your target audience, prospective investors, and stakeholders and broaden their knowledge about your business and brand. Get this right, and you’ll move them along to the consideration and conversion stages of the sales funnel. With time, these customers will trust your business and become loyal brand advocates. 

Xiaoyun TU – Brightpearl

Xiao is the Global Head of Lead Generation at Brightpearl, a leading software for order management and retail operations. She is passionate about setting up innovative strategies to grow sales pipelines using data-driven decisions. Xiaoyun has also written for other domains such as SimplyBook.me and Prisync .

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Top 10 New Product Launch Presentation Templates with Examples and Samples

Tejas Prasanna

In 2007, Apple CEO Steve Jobs made a presentation for the iPhone at the Mac World event, showcasing how it would change the world. That game-changing product launch presentation changed lives, as it introduced to the masses to touch-screen interface devices with built-in cameras, cross-media synchronization, and many other features.

Presenting products at their launch events is a big deal. You need to create product launch presentations that are a win, for both your teams and the public. However, making that captivating presentation is also a big deal, and not everyone may be able to get it right.  Slide Team brings you a set of customizable Power Point Presentation Slides to help you with your product launches.

Also, while you're at it, don't forget to check out these product release templates here . For now, let’s look at some amazing product launch templates.

These slides are 100% editable and customizable and provide you the flexibility to edit information according to your requirements. You get structure and the capability to create bespoke presentations, in line with audience profile. 

Let’s explore these templates.

Template 1 - New product development process PowerPoint Presentation slides

Get well-acquainted with developing a new product, from generating an idea to commercializing the product with our handy template. The complete deck, in 65 slides, provides you all stages of the product development process. These may range from idea generation and screening to concept development and testing. It may also include your marketing strategies, business analysis, product development and testing, and commercialization. Use this template to also list down sources of idea generation, or getting right the concepts guiding the product. These may include customers, competitors, scientific research, dealers and representatives, management, or other sources. Other aspects of this template include SWOT analysis, market and consumer trends, the research and development process, PESTEL analysis, idea screening funnels, and more. All of these tools help you refine the concept for your product till you hit the sweet spot.

Download now!

Template 2  New product development PowerPoint Presentation slides

Use this PPT Template to outline the journey from product idea screening to product feasibility and review. With this slide, you can introduce a new product, explaining its benefits and the technologies used in depth to consumers. Market trends, such as size, growth capacity, and competition are also showcase. The slide also details the technicalities of the product, including the complexity, technical uncertainty, and gaps to bridge. It also outlines the profitability in terms of the returns you can expect, payback period, and cost. Use this template to showcase your expertise in analyzing your customers' buying habits and preferences, interests, and expectations.

Get it now!

Template 3 - Marketing Go to Market Roll Out Plan New Product Launch PowerPoint Presentation Slides

Get your product launch strategy straight with this PPT Template on your go-to-market rollout plan. The template has a plan with steps outlined for launching a new product. Use this presentation template to describe to consumers what your product is all about, and how it can help address their pain points. Showcase your product portfolio and nail that elevator pitch for your target customers. Use the pitch to describe the problem and how your product can help solve it.

Download today!

Template 4 Product Launch Go to Market Strategy PowerPoint Presentation Slides

Nail your product launch market strategy with this set of PowerPoint Presentation Slides. Let the word out by explaining to your target customers what you are trying to sell and how it can benefit them. Don't forget to mention the critical attributes of your product or what it does. Your business model and pricing is also showcased for customers to know who they are buying from. Analyze the markets thoroughly, finding answers to questions like what the product is about, who should adopt it, key people involved, and how, when, and where.

Get this slide now!

Template 5 New Product Launch Tactics PowerPoint Presentation Slide

Use this powerful PPT Template to introduce your product to your customers and make sound launch decisions by leveraging marketing tactics and compelling content geared toward your customers. Use the slides to get the product launch process and flow right. Don’t forget the market plan that the template comes with, which you can use to not only zero down on your target customer segment and strategic partners but also retain them. Use the charts and graphs for to depict your marketing strategies.

Download this slide now!

Template 6 New Product Launch Plan PowerPoint Presentation Slides

The planning phase of a new product launch is crucial to its success. Our PPT Template on product launch plans cater to every requirement, including manufacturing and operations, marketing, budget, digital marketing, and product launch. Each plan, operations, manufacturing, or marketing, comes with a task sheet to map out tasks over time. You have a complete roadmap for your product launches that tells you where you stand and where you are going.

Get this slide today!

Template 7 New Product Summary PowerPoint Presentation Slides

Give your customers a glimpse of your new product with this PowerPoint Presentation. Talk about your company, what it does, how it came to be, its values, and milestones in this design. Use this presentation template to let your customers know about the key people developing and marketing the product. Address the problems consumers face, and explain how your product can help resolve them. This PPT Presentation is a pitch that lets customers know your products’ why, how, when, and where.

Download this presentation today!

Template 8 New product launch seven stages PPT slide styles

Learn more about the seven stages in the new product launch process with this slide. Let your customers know how you came up with the idea for the product, or talk about your business model. You can also learn how to find your target customers or about the design of your products. The slide also tells you how to create a marketing and development plan to get your new product out. Download this seven-stage model for successfully launching a new product.

Get this presentation now!

Template 9 New product launch tools and techniques PowerPoint presentation slides

Find ways to boost sales for your new products with the help of powerful launch tools and techniques. Document and study tools, such as BCG Matrix, Ansoff Matrix, Empathy Map, and Kano Map. Use the BCG Matrix, for example, to compare market share and growth, or the Ansoff Matrix to draw inferences between your products and the markets. The Empathy and Kano maps help measure customers' thoughts and feelings about your products, whether they meet their needs satisfactorily, and attributes, such as excitement and performance.

Template 10 Launching A New Food Product Entering an Untapped Market PowerPoint Presentation Slides

Launching a new food product requires knowing not only marketing strategies, but also the markets and the food industry. With this slide, you can learn how to launch a new food product into an untapped market with potential. It comes with elements like an introduction to the US food markets and competitive analysis, the demographics of a new target audience, risks associated with new food product launches and how to overcome them, determining goals for a successful food product launch, and a general overview of the machinery and equipment required for manufacturing a new food product.

Nail Your Product Launches with these Slides

You will need to consider many things when launching a new product. For instance, you might want to have a dedicated product launch checklist that helps ensure you have everything you need for the event.

Check out our amazing product checklist templates here .

You might also want to develop a timeline for your product launch. You must consider other aspects of your new product launches, such as market analysis.

Leverage SlideTeam’s new product launch presentation templates and ensure your product launches are successful.

PS Don’t forget to look at our  product proposal templates here !

FAQs on New Product Launches

How do you introduce a new product.

Here are the best practices for introducing new products.

• Define your USP.
• Gather support and show enthusiasm.
• Train your team and let the members test the product.
• Schedule a launch date.
• Set a lifecycle 
• Prepare a vision and mission statement.
• Develop curiosity amongst consumers.
• Show how the product works, and add it to you existing product lines.
• Release key information about the product.
• Use advertising and other means to promote your new product.

What are the seven steps of a product launch?

• Brainstorm and come up with an idea for a new product.
• Test the idea and prove that it works.
• Develop a concept around your idea and test it.
• Analyze market trends and your business.
• Design and develop the product.
• Deploy the product.
• Get your product out into the market.

What are product launch goals?

Product launch goals must be measurable and attainable within a stipulated timeframe. A few practical examples of product launch goals include revenues, sales pipelines, creating awareness about your products, adoptions, customers, and reviews. For instances, this product X must capture 3% of the market share of in its category within the first six months.

Related posts:

• Top 7 Product Launch Plan Templates with Samples and Examples
• Top 15 Product Management Templates To Deliver An Outstanding Service that Exceeds all Expectations
• [Updated 2023] Top 10 One-Page Product Overview PowerPoint Templates to Drive Sales
• [Updated 2023] Top 15 Product Differentiation Templates to Wipe Out Your Competition

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Blog Business 12 Marketing Presentation Examples for You

12 Marketing Presentation Examples for You

Written by: Danesh Ramuthi Nov 29, 2023

Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.

Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.

Well, if you are wondering how you can create your own marketing presentation then worry not.

With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed presentation templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience. 

Click to jump ahead:

12 marketing presentation example

How to create an effective marketing presentation.

• How to present a marketing plan
• Wrapping up 

In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.

Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.  

Marketing strategy presentation example

A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.

Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.

They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.

The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.

Marketing plan presentation example

A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.

It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.

The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.

The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.

The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.

Digital marketing presentation example

In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.

This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.

The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.

A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.

It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.

Social media marketing presentation example

A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.

It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.

Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.

Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.

Marketing campaign presentation example

A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.

The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.

The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.

Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.

Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:

• Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start​​.
• Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation​​.
• Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility​​.
• Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention​​.
• Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting​​.
• Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion​​.

Read Also: 12 Best Presentation Software for 2023

How to present a marketing plan?

Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:

• Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies​​.
• Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research​​.
• Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals​​.
• Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics​​.
• Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators​​.
• Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding​​.
• Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines​​.
• Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities​​.
• Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan​​.
• Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process​

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Wrapping up

I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.

The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.

Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.

As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.

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How to Create the Best PowerPoint Presentations [Examples & Templates]

Discover what makes the best PowerPoint presentations with these examples to inspire you.

10 FREE POWERPOINT TEMPLATES

Download ten free PowerPoint templates for a better presentation.

Published: 05/15/24

Creating the best PowerPoint presentation isn’t just about slapping facts and figures together or dazzling with snazzy graphics — it’s an art form.

During my time at HubSpot, I created a lot of presentations. Since then, I’ve seen the good, the bad, and the PowerPoints desperately crying for a makeover. I’ve learned that the secret isn’t just in the text or visuals but in how you serve it up.

In this guide, I’ll share some pro tips on how to make the best PowerPoint presentation. You’ll learn how to hold your audience’s attention and drive your message home with clarity. Plus, I’ll share real-life examples to inspire you.

What Good Presents Have in Common

Best PowerPoint Presentations

What do good presentations have in common.

I’ve discovered that five elements are a must-have when creating a great presentation . Let’s look at each one.

1. The presentation is highly relevant to the audience.

A lot goes into creating presentations that hit the mark. First, I clearly define my audience. Then, I choose topics that genuinely interest them, offer actionable advice, answer their questions, or address their pain points.

But this isn’t just my strategy. Mike O’Neill , founder and CEO of Backspace Travel , a modern travel agency, also talks about things that matter to his audience. He says, “We conduct dry runs with a smaller group to gather feedback and refine the presentation. Testing the presentation with colleagues allows us to identify areas that resonate [with our audience] or need improvement before the final delivery.”

I’ve found that crafting a captivating title influences how receptive my audience will be. For example, instead of a bland title like “New Product Features,” I’d go with something more intriguing like “Discover the Hidden Gems of Our Latest Product Features.”

It makes my audience wonder what those hidden gems are and still lets them know it’s about new product features.

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2. The presentation has a clear objective.

As a former content manager and strategist at HubSpot, I learned the importance of setting audience expectations. Whether it’s a new project, a marketing strategy , or even a sales pitch, I made sure my slides and commentary tied back to the key takeaways I wanted my audience to remember.

Alexandria Agresta , a corporate trainer and leadership development expert, uses what she calls the three Ps of a presentation:

• Purpose. What’s the purpose of the presentation?
• Challenge. What’s the challenge your audience is facing?
• Possible. What outcome do they desire?

She says this process empowers her to convey her message in a way that resonates with her audience. Once she establishes the three Ps, she creates a clear, concise outline that includes key points and topics she hopes to cover.

“I then create a dedicated slide at the beginning of the presentation that succinctly outlines what will be covered during the presentation. This sets expectations for the audience and gives them a roadmap of what to expect,” Agresta says.

Whatever the topic, highlight your key takeaways on a specific slide (ideally the cover slide), so your audience clearly understands what your presentation is about from the get-go.

3. The presentation follows an organized storyline.

One thing I’ve learned about presentations is that it isn’t just about conveying information; it’s about telling a story that guides your audience from start to finish. Each slide is a chapter that leads to a satisfying conclusion.

There are many ways to infuse storytelling into your presentations. You can get as creative as you want, like Aaron Wertheimer , a full-time SEO marketing copywriter for Marketing Reel , does.

He says, “I infuse storytelling into my PowerPoint presentations by including a Bitmoji sticker of myself as it relates to each slide, and I demarcate each slide with verbiage to indicate which part of the sequence we are currently at in the presentation.”

Just make sure to have a beginning, a middle, and an end so you can clearly demonstrate the point you’re leading towards.

4. The audience understands the next steps.

When creating my presentations, I always specify the action I want my audience to take by the time we conclude. Do I want them to sign up for a service? Consider a new perspective? Remember key points?

Chirag Nijjer , a customer success lead at Google, usually wraps up his presentations with two CTAs: one that’s beneficial to him and one that benefits his audience. His presentations are more impactful when he combines both CTAs.

He explains with an example: “If I’m presenting to a group of professors who intend to use the info to teach their students, I’d write, ‘Would you like access to the summary slides and a list of project ideas for your students to learn this topic? Fill out the feedback form and give me your email address.’”

I can see why this method works. The email address allows him to contact his audience, and he also benefits them by teaching them how to turn his presentations into valuable action. It’s like killing two birds with one stone!

Remember, though, if you want your audience to perform an action after your presentation, be clear about what you want them to do next.

5. The audience leaves with contact information and/or resources.

I’ve observed that at the end of my presentations, most attendees want more information or a chance to discuss the topic further.

That’s why I always provide my contact details or additional resources. So, if anyone wants to reach out for a one-on-one chat or read further, they’ll have what they need to delve deeper into the material.

For example, after a presentation on digital marketing strategies , I might provide my email address and invite attendees to reach out if they have any questions. I could also share a list of recommended books, articles, or even YouTube videos for those who want to take their digital marketing journey to the next level.

How to Do the Best Powerpoint Presentation

Now that I’ve covered what to look for in a killer slide deck, let’s jump right in and talk about how you can make your next presentation unforgettable.

1. Less is more.

I’ve used PowerPoint a lot, and it’s tempting to pack slides with flashy graphics and tons of text. However, I learned the hard way that less is often more.

Once, I was tasked with presenting a new content strategy to the marketing team. Eager to impress, I packed my slides with stunning visuals, intricate graphs, and loads of text explaining every detail of the strategy.

I thought the more information there was, the better. But as I started presenting, I quickly realized my mistake.

The team seemed overwhelmed by the sheer amount of information on the slides. They were so busy trying to decipher the infographics and read the tiny texts that they missed out on the main points I was trying to convey.

In the end, I could sense that I hadn’t made the impact I had hoped for. It was a humbling experience, but it taught me a valuable lesson: simplicity is key.

Since then, I’ve made a conscious effort to streamline my presentations with a clear message and avoid complex details that could distract my audience.

Here are some key points to always remember:

• Let the focus be on your message instead of the slides themselves.
• Keep the slides relevant and simple enough so people can pay attention to what you’re saying.
• Your visuals and fonts should support your message, not steal the spotlight.

2. Keep text to a minimum.

From my experience, you can tell that adding too much text overwhelms people, and instead of listening to you, they focus on trying to read the slides. And that’s not what you want. You want your audience to be engaged, hanging onto your every word, not trying to decipher paragraphs of text.

So, use fewer words in large fonts. That way, you’ll make sure everyone, from the front row to the back, sees what’s on the screen without squinting.

3. Rethink visuals.

People are 30 times more likely to read infographics than written articles. This stat just puts a stamp on what I’ve said about reducing the amount of text in your presentations. It’s like a neon sign screaming: “Less text, more visuals!”

However, that doesn’t mean you can just throw some nice-looking photos onto your pitch deck and move on. Like any other content strategy, your visual game must be on point and relevant.

Let me share the different types of visuals I’ve come across in my years of doing presentations to help you figure out what works best.

PowerPoint templates have come a long way since Microsoft first unveiled the program to the world, and I occasionally use them in my presentations.

However, to make my PowerPoint slides stand out, I always opt for a theme that my audience hasn’t seen dozens of times before — one that vibes with my brand and fits the topic I’m talking about.

Sometimes, I explore presentation platforms other than PowerPoint (like Prezi) to discover fresh templates. There are also tons of visual content design sites that offer customizable templates I can tweak to match my brand and topic perfectly.

Canva is one of my favorites. It offers a plethora of templates and allows me to create presentations from scratch.

I’ve also tested out Venngage’s free presentation maker and found it super handy for getting eye-catching slide templates, icons, and high-quality stock photos for my PowerPoint tutorials.

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Pro tip: Download our 10 PowerPoint presentation templates for free to simplify your design process. Each template is made to add that extra flair to your presentation so that your slideshows not only look great but also resonate deeply with your audience.

Charts and Graphs

One of my favorite ways to back up what I’m saying in my presentation is to toss in some stats and data visualization. Charts and graphs jazz things up and make the numbers way more interesting.

However, I don’t just share the facts; I let my audience know the story behind those numbers. For example, instead of just presenting quarterly sales figures to my team, I would highlight the challenges we faced, the strategies we implemented, and the victories we celebrated to arrive at those digits.

One thing you always need to do, though, is to make sure your charts and graphs blend in seamlessly with the rest of your presentation’s visual theme. Otherwise, these graphics are more likely to steal the show than help you get your point across.

Color Scheme

I understand that colors can really play with my audience’s emotions. So, even if I’m not trying to close a deal with my presentation, I might want to stir up specific feelings or impressions, and the color palette I choose can help with that.

Max Shak , founder and CEO of nerDigital , even considers cultural differences and color associations to make sure his presentations hit the right notes with diverse audiences.

I’d recommend checking out Coschedule’s guide to color psychology in marketing . It’s a goldmine of how different tones, shades, and color combinations can sway buying decisions. You’ll definitely elevate your presentation game by following this guide.

When I add text to my slide decks, I want it to be simple enough for everyone to read. If it’s tiny or crammed, people end up squinting and missing out on what I’m saying.

That’s why I recommend using web-safe fonts like Sans-Serif or Arial. They’re easy on the eyes and can display correctly even if a user hasn’t installed them on their computer.

4. Incorporate multimedia.

I could talk about something all day long, but it won’t have the same impact as showing it to you.

That’s where multimedia comes in — it’s the secret sauce for keeping people engaged in your presentations.

When I do a simple Google search for “ music in presentations ,” it pulls up a bunch of results that talk about how to add music to my slide decks. From this, it’s clear that using music in my presentations is a unique way to engage my audience or at least set a welcoming tone before and after I speak.

But if you want people glued to your slideshows throughout your presentation, incorporate videos. I mean, a whopping 96% of individuals admit they tune into explainer videos to learn more about a product.

So why not give people what they want? Videos can bring theories to life in a way that words or photos alone just can’t match.

In my years of experience, I’ve come across many pitch decks, and the best ones always cut through the clutter. In this section, I’ll share 15 PowerPoint presentation examples that set the bar for what a professional presentation should look like.

1. The HubSpot Culture Code by HubSpot Co-founder Dharmesh Shah

Not to sing our own praises, but The HubSpot Culture Code has been one of our most successful presentations. The secret? Shah chooses a central theme — the acronym HEART (humble, empathetic, adaptable, remarkable, and transparent).

This acronym embodies our company’s values while providing a central message for the presentation. Plus, heart icons on the slides make the connection clear.

I like the style and message of this presentation. It sticks to our brand colors and fonts and makes everything super clear and easy on the eyes.

I especially enjoy the superhero theme on slide 26 — it’s a fun way to say that we’re all about empowering our customers to be their best. It elevates the idea of customer support from a duty to a mission, which I find very motivating.

2. 2022 Women in the Workplace Briefing by McKinsey & Company

This slide deck lays out key data from McKinsey’s 2022 research on women in the workplace. It uses a mix of graphs, images, and other visual representations to illustrate how the expectations women face at work have evolved over time.

I’m impressed by how they’ve maintained their brand colors throughout the presentation. I’m a big fan of consistency, and this slideshow nails it by sticking to its color scheme from start to finish. It creates a cohesive look and reinforces their brand identity , which makes the presentation look professional.

Another thing I like about it is that the titles immediately say what each slide is about. It helps you navigate the presentation effortlessly and keeps you focused on the main points.

3. SEO, PPC, and AI in 2023 and Beyond by Lily Ray

Lily Ray and Inna Zeyger from Amsive Digital took inspiration from the world of science fiction. It’s pretty cool how they playfully bring in imagery from movies like “Blade Runner“ and “Ghost in the Shell” when talking about AI and the future of marketing in their SlideShare presentation .

The whole futuristic vibe with vibrant colors grabs my attention right away. It’s a fresh break from the usual bland corporate stuff, and they do a fantastic job of making sure you enjoy their presentation while learning something new.

4. ChatGPT: What It Is and How Writers Can Use It by Adsy

We all get writer’s block sometimes. Trust me, I’ve been there, staring at a blinking cursor, feeling the frustration build up. But ChatGPT acts like a trusted sidekick, nudging me along and whispering, “Hey, how about this idea?”

This presentation breaks down what ChatGPT is, its limitations, and more importantly, what it can do. I find it pretty helpful, especially if you’re new to the AI chatbot.

One thing I like most about the SlideShare presentation is that it has a lot of use cases that can inspire you. For example, if it tells you ChatGPT can write a YouTube script, it shows you the prompt the creator used and the results they got.

I also love how it uses a combination of bold white text against a blue background or black and blue text on a white background to call out important headings. And those key definitions are right there in the center, surrounded by all that whitespace , practically begging you to take a closer look.

5. Insights from the 2022 Legal Trends Report by Clio

I’m a big advocate of adding visuals to your business presentations. But it doesn’t have to be the same old boring office stock photos. Take a cue from Clio’s presentation.

Clio has incorporated abstract elements to keep things fresh — simple shapes like triangles, rectangles, and circles. These shapes blend seamlessly with different charts and graphs, adding an artistic touch to the slide decks.

6. Email Marketing Trends by Gabriel Blanchet

Gabriel Blanchet creates a short presentation to explain some key elements of email marketing and its trends to show us why it’s still a valuable tool despite the rise of social media.

What do I love about these slides? They’re awesome. Bright colors, clean visuals — they’ve got it all. What seals the deal for me is how Gabriel breaks down each point and explains why it matters.

7. 2022 GWI’s Social Report by GWI

I’m really impressed by how Leticia Xavier uses different shades of pink and purple to add some contrast to the slides. Everything, from the graphs to the backgrounds and images, sticks to this same color palette.

If I’m ever worried about my visuals not contrasting enough, I’ll definitely draw inspiration from Leticia’s color palette. Pick one or two colors and play around with different shades and tones to tie the slides together and make them pop.

8. Digital 2023 Global Overview Report by DataReportal

I chose this slide deck from DataReportal because it reminds me that strong contrast between text and background is crucial. It’s what makes my slides easy to scan.

The presentation uses a dark background throughout. The graphs and icons pop in bright orange, red, blue, and green, while the text keeps it white.

That said, if you’re prepping for an in-person presentation, think about the room. If it’s dim with the lights off, a dark background like this is spot on. But if it’s all bright and sunny, stick to a light background with dark text.

9. ThinkNow Culture Report 2022 by ThinkNow

ThinkNow impresses me with how they’ve mixed magenta and yellow in the background of their PowerPoint design. Meanwhile, the graphs stick to classic black and white. It’s a smart move that creates sharp contrast and makes the visual elements easy to scan.

Plus, I appreciate how the headers are in a readable font, summarizing what each slide covers.

10. 2023 Metro CERT Annual Event by MNCERTs

I’m surprised by how simple this Metro CERT presentation is. It displays just a few words per slide, all in big, bold fonts. The contrast between the blue and yellow colors is striking and makes everything really pop.

And you know what’s even more creative? There are loads of images of people sprinkled throughout. It adds a nice personal touch that keeps things interesting.

11. Pecan Creek Winery 2023 in Pictures Presentations

As I was going through Pekan Creek Winery’s business presentation, I noticed how it sticks to a simple color palette of just white and black. It’s clean and sleek and lets the content shine without any distractions.

It’s also packed with loads of pictures that showcase events and the wine-making process. That’s exactly how you craft a presentation that gets people pumped up about your brand.

12. LLMs in Healthcare and Pharma. VTI day

This engaging presentation impresses me with its visuals. From charts to photos and even some fun animations, it’s got a little bit of everything to keep its audience hooked.

It keeps the fonts simple, which I appreciate. Plus, those bright background colors make the black and blue text stand out.

The presentation is also spiced up by the story of a dog named Sassy. It adds a personal touch. And who doesn’t like a good story? It’s a surefire way to keep attendees glued to your presentation.

13. Exploring Advanced API Security Techniques and Technologies by Sudhir Chepeni

The next time I do a data-heavy presentation, I’ll take some inspiration from Sudhir Chepeni’s slide designs. The dark background paired with bright text commands attention. And those simple, readable fonts make it easy to digest the information.

Plus, I admire how he sprinkled charts and data throughout. It keeps things interesting and breaks up the text nicely.

14. Competition in Energy Markets by Georg Zachmann

Simplifying technical information can be a tough nut to crack, especially when you have to explain it in a slide deck. But Georg Zachmann isn’t afraid of the challenge.

He uses graphs and charts to break down complex technical issues about the energy crisis into clear visual representations, which I really love.

I also noticed the big, bold headings that immediately tell you what each slide is about. You can skim the document quickly and hone in on the key points you need to know.

15. 10 Things That Helped Me Advance My Career by Thijs Feryn

This presentation impresses me right from the cover slide. The image of a man ascending the stairs captures a sense of effort and accomplishment, which is precisely what the presentation is all about.

The keynote speaker, Thijs Feryn, nails it with the storytelling aspect. Each slide feels like a new chapter unfolding and transitioning seamlessly into the next.

And the visuals? They’re top-notch — from captivating photos to lively animations and even a handy map. Plus, those bright colors and huge text fonts make sure every detail pops, even for the person chilling in the back row.

Create the Best PowerPoint Presentation Designs

As someone who’s created countless presentations, I’ve seen firsthand the transformation that happens when you put a little soul into those slide layouts — whether adding sleek visuals, cutting down on clutter, or weaving a story that carries your message.

Implement the tips I’ve discussed here so that each slide can act as a stepping stone that gently guides your audience to where you want them next. These little touches can turn a good slide deck into your best PowerPoint presentation yet.

Editor's note: This post was originally published in March 2023 and has been updated for comprehensiveness.

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• Inspiration

23 presentation examples that really work (plus templates!)

• 30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from  Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer video from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template:  Need a business video presentation that reflects the beautiful diversity of your customers or team? Use  Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our  template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across  slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across  Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.  

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps.  Sales enablement videos  are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our  video templates  to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

Creating a winning presentation doesn’t need to be difficult or expensive. Modern slide decks and video software make it easy for you to give compelling presentations that sell, explain, and educate without sending your audience to snooze town.

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Use Biteable’s brand builder to automatically fetch your company colors and logo from your website and apply them to your entire video with the click of a button. Even add a  clickable call-to-action  button to your video.

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Sales presentations: templates, examples and ideas on how to present like a pro

A good sales presentation is more than a simple pitch, a demo or a list of facts and figures. Done well, at the right time in your sales process , it’s a tool for getting your prospects’ attention, drumming up excitement and moving prospects toward a buying decision.

In this guide, you’ll learn how to use the power of storytelling to drive decision-making and close more deals. We’ll also cover the fundamental elements of the best sales presentation ever, what to include in your sales decks and practical ideas on how to deliver them.

What is a sales presentation?

A sales presentation is a live meeting where your team showcases your product or service and why it’s the best option for your prospect.

Although the terminology differs from company to company, a sales presentation is not always the same as a sales pitch.

A sales pitch is what your sales professionals do all day long, on the phone, over Zoom or in person with clients.

A sales presentation (although it’s still a sales pitch) is a point-in-time event that usually happens when your sales team is trying to close a more lucrative deal. It’s not a simple phone call, as it often involves a meeting and a demo.

Because you’re likely presenting to a group of senior decision-makers and executives, even the best sales presentation ever requires ample prep time and coordination across multiple team members.

Key takeaways from this sales presentations article

Deliver effective presentations: Make your sales presentations compelling with storytelling, effective slide decks, tailored content and strong delivery techniques. Benefits of great presentations: Sales presentations grab attention, excite prospects and drive decision-making, helping close more deals by showcasing your product’s value. Pipedrive’s tools, including customizable sales dashboards and Smart Docs , help you create professional, tailored presentations that enhance your sales strategy. Try Pipedrive free for 14 days .

How (and why) to use storytelling in your sales presentation

Use stories in your presentations to help people remember and relate to your brand.

Statistics, facts and figures can help when you’re trying to persuade a prospect to become a customer, but they’re more impactful if you can frame them with a memorable story.

For example, tell a story about a customer who faced the same challenges as your prospect and supplement it with powerful data, they are more likely to listen and want to know more.

Human beings have a deep relationship with storytelling. Stories move, teach and, in a sales context, persuade audiences.

Chip Heath, a Stanford professor and the co-author of Made to Stick , demonstrates the importance of storytelling by doing an exercise with his students. He divides them into groups and asks them to deliver a one-minute persuasive pitch based on data he’s just shown them.

After the pitches are delivered, he asks the class to jot down everything they remember about them. Although most students use stats rather than stories, 63% remember the stories, while only 5% remember an individual data point .

The stickiness of stories makes them a useful tool for developing a sales presentation outline. They help prospects understand and remember the key points of the presentation and your product.

Thomas Dredge Sales Manager, Particular Audience

Start with a problem (and a deadline)

Your presentation is about the solution you’re offering your prospects, but it shouldn’t start with that solution.

Instead, lead with the problem your solution was designed to solve.

“ Value selling is key,” says Bradley Davies, business development at Cognism . “It is important to understand your buyer and tailor their journey to what you can do for them.

“First, you need to understand what is motivating them to have a discussion, which allows you to identify their pains and present how your offering solves their pains. Everything presented to a prospect should be based on the value for them specifically.”

You might choose to tell a story that positions your product as the hero, helping the customer vanquish a villain: their pain point.

Your story should be tailored to the pain points of the prospects in the room. For example, a change to their business, industry or the technology they use.

“If an element of your offering is not relevant, then don't distract them from the important features. It will keep them engaged and help to build their user story,” adds Bradley.

Recommended reading

Digging deep to determine customer pain points and make the sale

Create a sense of urgency around your product: It’s a solution to their problem, but if they don’t act now, they could miss an opportunity. Tell a story about what might happen if your prospect doesn’t change, framing the consequences of inaction.

Focus on outcomes

You’ve outlined the problem and, if you’re doing your job, your audience is nodding along. Now it’s time to start talking about the solution.

However, that doesn’t mean you should launch into the features and benefits of your product just yet.

Rather than presenting your product, a good sales presentation draws a picture of what life could look like for a customer once they start doing things differently. How will their workload or productivity improve? What will they be able to do with additional time and resources? How will they reduce spending and increase revenue?

From there, introduce your solution and the features that can make this brave new world possible. Do this in a few ways:

Position your features against the old way of doing things

Present those features as “superpowers” that will solve your prospect’s problems

Compare those features to competitors’ features

Quantify the value your features bring vs. the cost of doing nothing

Use a combination of some or all of the above

Creating a winning sales presentation slide deck

Most sales presentations include a slide deck to deliver facts, case studies and statistics that convey the value of your solution.

Create your sales pitch deck in an application like PowerPoint or Google slides to ensure your presentation is visible to everyone in the room (or in a virtual setting).

The best sales decks have a few key elements:

A great cover image or opening slide. Like the story you open your presentation with, your cover slide should grab your audience’s attention.

Data and key points . Charts, graphs, infographics, quotes and other information back up your presentation. Your slides should support your presentation by visualizing data, not repeating what you’re saying. You can get metrics from third-party sources or (if appropriate) from your own sales dashboard .

Testimonials and case studies from other customers. Quotes and success stories from or information about other customers, preferably in the same industry as your prospects, will act as social proof and go a long way to backing up your claims.

Competitive context. In all likelihood, your product isn’t the only one a potential customer is evaluating. Savvy sales professionals take the opportunity to proactively communicate how their product stacks up to their competitors’ and anticipate objections.

Customized content. While it might seem tempting to use the same content for every presentation, you should personalize your presentation for each meeting. You might want to use your prospect’s brand colors, find data specific to their market or industry, or reference an earlier exchange. You can find ready-to-use customizable sales decks through a graphic design app, such as Canva.

A glimpse into next steps. Give your prospects an understanding of what new customer onboarding looks like with a slide that includes a direct call to action offering next steps. For some companies, the training and customer support experience can be a value proposition in and of itself.

A note about text in your sales deck : Keep the slides simple and light on text. Your prospects don’t want to look at a wall of words to read. According to data from Venngage , 84% of presenters use visual data in their presentations – and for good reason: You don’t want to overwhelm your audience with text as they listen to you, look at your sales deck and watch the demo.

When you do include text, ensure you use a font (and font size) that can be easily read by everyone sitting in on your presentation.

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What else to bring to your sales presentation

Now that we’ve discussed the story elements of a sales presentation and your slide deck, what else should you bring to the meeting?

Most sales presentations are in-person affairs and include visual elements like a sales deck, handouts or even an in-person demonstration of the physical product. Here are a few things to think about including in your pitch.

13 examples of sales collateral you need to drive revenue

The product.

Nothing sells a product like seeing it in action.

Take Scrub Daddy, a sponge that changes shape depending on the heat of the water. When Aaron Krause, Scrub Daddy’s founder and inventor, presented the product on Shark Tank in 2012 , he demonstrated the sponge cleaning dirty kitchenware and greasy countertops. He also used bowls of water and two 10-pound weights to show the sponge’s amazing morphic abilities.

The tactic paid off: Scrub Daddy partnered with Lori Greiner for $200,000, in return for 20% equity in the business and is now considered one of Shark Tank’s most successful products.

Not all products are easy to demo, so you may have to improvise.

With a physical product, think of the perfect environment for a demo. What would show the product at its best?

With a digital product, make sure you have the technology on hand to show what your product can do (and check beforehand that the tech works). If it’s a mobile app, have your prospects download it. If it’s a platform, consider producing recorded or interactive product demos that can be embedded in your sales presentation.

For items that are too big to be brought in or which are location-specific, you may have to rely on a video as part of the presentation.

7 steps to putting together a brilliant sales demo

Leave behinds.

Depending on the nature of your solution, you may want to have materials you can leave with the prospects in the room.

This can be as simple as contact information or sales literature you pass out at the end of the presentation. It can also be something that’s part of the presentation, like a QR code that allows them to download the demo on their phones. Whatever format you choose, make sure the material is concise and to the point.

Tailoring your sales presentation to speak to your audience

Once you develop a strong sales deck template, it’s tempting to use it over and over with your target audience. Remember, personalization is essential in sales.

During lead generation , prospecting and sales calls, you know that prospects are more interested in buying if your pitches are tailored to them. It’s the same with your sales presentations, especially if you have an unusual prospect.

Let’s say your product is a CRM that’s normally used by sales organizations, but a human resources department is interested in using it to create a recruiting pipeline.

You wouldn’t use a sales deck with sales-related examples to sell it during the presentation.

Instead, you’d research talent acquisition challenges, ask your product department to create a template or a demo aimed at recruiting and build your sales deck accordingly.

Different industries have unique challenges and opportunities. It’s your responsibility to tailor your value proposition and key bullet points accordingly.

“To craft the perfect sales presentation pitch,” advises Danny Hayward, Sales Manager at Unruly , “ensure you take care of these three things:

Ask the right questions beforehand to understand the needs of the client, especially their flaws

Learn your product inside and out

Rehearse, rehearse and rehearse again

Danny Hayward Sales Manager, Unruly

How to nail your sales presentation delivery

Here are a few tried and true sales presentation techniques to make sure you close the deal.

Whether you’re presenting solo or as part of a team, it’s important to plan in advance. Follow these sales presentation tips for preparation.

Practice, practice, practice . You’ll need to get the timing right, especially if your presentation has a lot of moving parts. Go through it to make sure your timing works, so that you can nail the meeting itself.

Make sure everything works . You don’t want to go into a meeting with a faulty PowerPoint presentation or a broken sample – or find out there is no whiteboard when one is integral to your demonstration. Do your best to make sure everything goes to plan.

Decide on everyone’s roles . This one is just for those presenting as a team. Will different sales reps speak through each section? Will one rep talk while the others handle the sales deck and demo? Decide who will do and say what ahead of time.

Know your attendees. Make sure you know who from the prospect company will be in the meeting, their titles and the roles they each play in the buying process. Conducting light social media research can also clue you into attendees’ past experiences or alma maters (information that can fuel pre-presentation small talk and forge closer connections with your audience).

Practice confident body language

Presentations usually happen in person, which is why you need to practice strong body language. You want to look relaxed and confident (even if you’re shaking in your shoes).

Here are some ways you can improve your body language:

Eye contact . Make and maintain eye contact, even in virtual meetings. This shows people you’re interested in them and invested in what they have to say.

Stand up straight . Pull your shoulders back and straighten your spine; fixing your posture is an easy way to convey confidence. You’ll also feel better if you’re not hunched over.

Chin up. It’s hard when you’re in front of people, but don’t look at the floor or your shoes. Face straight ahead and make eye contact (or look at the back wall rather than the floor.)

Have a firm handshake. Some people judge others by their handshakes. Offer a firm handshake to make a good first impression.

Engage your audience

Presentations can span 30 to 60 minutes or more, so you need to be able to hold your prospects’ attention. There are a number of ways to keep everyone interested:

1. Understand your audience’s attention span

The beginning and the end of your presentation are the most memorable, so that’s where you want to use your strongest material.

Rather than leading with your product’s features, use the first few minutes of a presentation to briefly introduce yourself, and share the compelling story we mentioned earlier. If your demo itself is compelling, lead with that.

Then talk about product features and pricing. Your prospects might have already researched it or can look it up afterward, so it’s fine that it’s occupying real estate in the middle of the presentation.

Lastly, finish strong. Return to your story, sharing how your product solved an important problem. Close with confidence, and open the floor for questions.

2. Be funny

Humor can be tricky, so if you’re not comfortable making jokes, don’t force it. If, however, humor is part of your brand voice and you think it will be well-received by your audience, go for it. Humor can be a good way to connect with prospects, make your presentation memorable and relax everyone in the room.

3. Use a little showmanship

The best thing about a sales presentation is that it lets you show off your product. Unlike a pitch, a presentation lets you pull out the stops, make a splash and showcase your solution.

Use this to your advantage and be as memorable as you possibly can.

Sophie Cameron Business Development Representative, CAKE

What to do after the sales presentation to close the deal

The sales cycle isn’t over when the sales presentation ends. Here are some tips on how to wrap up loose ends and close the deal.

Take questions

Encourage questions to show prospects you care about their experience.

Sometimes prospects may want a question answered right in the middle of a presentation. Interactivity is a great sign of engagement. If that happens, stop the presentation and take their questions head-on to show you’re listening and validate their thoughts.

Other times they may sit silently waiting for you to give them all the information they need.

In either case, proactively ask for questions once you’ve ended your presentation. Encourage them to share their concerns. This is a consultative selling approach that works to build a relationship with your prospects.

By the end of your sales pitch, your prospect should be ready to come along with you and start your business relationship.

Outline the next steps of the process. The first could be offering a trial of your product, scheduling a follow-up meeting or sending over a proposal.

Whatever the steps, make sure they’re clearly defined. If you don’t hear from the prospect soon after the proposal, check back in with a follow-up email or call.

How to write a response-worthy follow-up email (with 15 templates)

Great sales presentation examples (and why they worked)

Here are some sales pitch examples you can use to inform your next sales presentation; these examples range from great sales decks to presentations and we’ll explain why they worked so well.

The successful demo

Stephen Conway of vegan chocolate brand Pure Heavenly opened his elevator pitch on the UK’s Dragons’ Den in 2019 by handing out samples of his chocolate. The product, paired with Stephen’s story about wanting to create an allergen-free treat that his young daughters could enjoy, led to three offers.

Why it worked: Conway knew the strength of his product and packaged it in a personal story, betting (correctly) that it would sell itself.

The data-driven presentation

Lunchbox is a restaurant technology company that specializes in online ordering, customer loyalty and guest engagement software. The sales deck the company used to raise its $50 million Series B in 2022 relied on bold visuals and graphs to illustrate its market opportunity, ARR history and competitive differentiators.

Why it worked: The deck tells two stories, one about the company itself and another about the way consumer dining habits have changed in the wake of COVID-19. Lunchbox used data to show how it met the industry’s new pain points for both itself and other companies.

Sales data: How to analyze sales data and a sample Excel spreadsheet

The presenters with overwhelming confidence

When Brian and Michael Speciale went on Shark Tank in 2017 to pitch their product, The Original Comfy, they had very little – no numbers or inventory, just a prototype of a big fleece blanket/hoodie and video of that hoodie being worn everywhere from the couch to the beach. What they did have was a good product and confidence in that product. Their presentation earned them an offer of $50,000 for 30% from Barbara Corcoran.

Why it worked: Corcoran says she bought in because the Speciale brothers had a good idea, the guts to present it and knew they had to strike while the iron was hot. While you probably should be more prepared for your own sales presentation, the Original Comfy story shows just how important confidence is in a sales presentation.

Begin your sales presentation by capturing your audience’s attention and establishing a solid foundation for the rest of your presentation. Here are some steps to consider:

Greet and introduce yourself

Establish rapport

State the purpose and agenda

Address the pain points

Present a compelling hook

Outline the benefits

Establish credibility

Set expectations

Remember to maintain a confident and enthusiastic demeanor throughout your presentation.

The ideal length of a sales presentation can vary depending on factors such as the complexity of the product or service, the audience’s attention span and the context in which the presentation is being delivered. However, keeping a sales presentation concise, focused and within the timeframe is generally recommended.

The conclusion of a sales presentation is a significant opportunity to leave a lasting impression and inspire action from your audience. Here are a few steps you should take to end your presentation effectively.

Include a call to action

Summarize key points

Showcase success stories

Open the floor to questions

Offer additional resources

Here’s an example of how to end your presentation:

“To quickly recap, we’ve covered these key points today: [Summarize the main features and benefits briefly].

“Now, let’s revisit our success stories. Our clients, like [Client A] and [Client B], achieved [mention their specific results]. These successes demonstrate how our product/service can deliver tangible benefits for your business.

“I’d be happy to address any questions or concerns you may have. Please feel free to ask about anything related to our offering, implementation process or pricing.

“Before we finish, I’d like to encourage you to take the next step. Schedule a demo, request a trial or start a conversation with our team. Don’t miss the opportunity to experience the advantages firsthand.

“Lastly, we have additional resources available, such as case studies and whitepapers, to provide you with more insights. Feel free to reach out to our team for any further assistance.

“Thank you all for your time and consideration today.”

Final thoughts

It can be tempting to play it safe with a sales presentation by keeping it to a sales deck and a speech – but a sales presentation should be a show-stopper.

The best sales presentation tells your customer’s story, validates with data, offers a demo and more. It’s a major undertaking that shows the strength of your product. Done well, it keeps your prospects engaged and will make them want to do business with you.

Show customers how your product can push their business forward (or better yet, how your product can make them the superhero) and you’ll have a winning sales presentation that sparks your customer’s interest and drives revenue.

Driving business growth

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10+ Sales PowerPoint Presentation Examples To Get Inspired!

One of the biggest challenges B2B sales and marketing teams face is creating sales presentations that impress potential customers and lead to conversions.

So, what does an excellent sales presentation look like? Today, we'll explore some of the best examples to help you craft your own outstanding presentation. And that’s not all, we’ve interviewed our head of sales, Robert Juul Glaesel , to provide you with the BEST insights to unlock success. So…let's dive in!

We’ll be covering the following topics

What is a sales presentation?

Sales presentation vs. sales deck vs. pitch deck.

• Sales Presentation PPT Examples - and why they were successful

Sales Powerpoint Presentation Templates

Sales presentation video examples, get ready to create the best sales presentation: tips from our sales expert, unlock success: expert support for your sales presentation design.

Let’s start from the top! - Or, as always, you can skip to your preferred section.

A sales presentation is a crucial part of the sales process. It refers to a meeting where a sales team showcases their product or service , persuading potential customers to purchase.

This meeting typically takes place after initial contact with the prospects , either through marketing efforts, cold calls, or expressions of interest from potential customers themselves.

In this meeting, the sales team usually provides a comprehensive overview of the product or service. They address key points such as:

• What is the product or service?
• How is it used?
• What distinctive features does it have?
• What problem does it solve?
• Why is this their best option?

→ Free Download: 10+ Sales PowerPoint presentation template [Access Now]

The sales presentation and sales deck are pretty similar. On one hand, a sales presentation is designed to persuade potential customers about the value of your product or service. It typically includes detailed information about your product, its features, benefits, pricing, case studies, testimonials, and more.

On the other hand, a sales deck is essentially a condensed version of a sales presentation . It is usually concise and only includes key highlights.

In contrast, a pitch deck is a presentation created for investors to secure funding. It generally contains information about the company's vision, the problem it aims to solve, market opportunities, business model, and financial projections.

Sales Presentation PPT Examples: and why they were successful

Below are several sales presentation examples you can use as inspiration to create your own. Let’s look at each of them and see exactly why they were successful.

Spendesk is a powerful spend management platform designed to help users save time and money by offering a clear view of their company expenses. Their sales presentation is the definition of a successful sales presentation: it is incredibly clear and straightforward . It clearly defines the problem it solves and introduces you to the solution, highlighting how it stands out from the competition.

As you’ll see, this presentation is not overloaded with text - it's simple and easily shows you how the product works. And most importantly, it’s branded! Which is key for brand positioning and visual consistency .

To check it out, click here .

Reddit Advertisement Sales Presentation

Reddit's sales presentation is definitely one of a kind. By incorporating memes and other pop-culture images throughout their deck, they engage the audience and stay true to their brand identity . This approach not only resonates with the Reddit community but also sets them apart from mundane sales pitches.

The presentation not only provides valuable data and showcases the effectiveness of its product but also does so effortlessly, proving that a presentation does not have to be overly serious to be effective.

Click here to explore Reddit's engaging sales presentation.

Zuora, a SaaS platform for subscription billing, takes a compelling approach in its sales presentation. It starts by highlighting the industry's changing landscape , effectively showing the importance of adapting to these changes.

But Zuora doesn't stop there. Throughout their presentation, they also showcase what their platform can do for the audience and provide social proof to back it up . This includes quotes from CEOs and other business executives who have successfully used their platform to improve their subscription billing process.

See for yourself and check out one of the best sales deck examples here .

Drift, a web-based live-chat tool for sales and marketing, takes a unique approach to its sales presentation. They begin by highlighting a common problem that many businesses face : how traditional communication methods, such as email, calls, and forms, are insufficient.

The presentation then goes on to showcase how Drift can provide a solution to this problem. They demonstrate how their live chat tool offers a more personalized approach to communication that can lead to impactful results.

Check out Drift's impressive sales presentation here .

Salesforce, an integrated Customer Relationship Management (CRM) platform, provides a valuable lesson about creating sales presentations that convert . They start by explaining how the industry has undeniable changes and how we need to adapt to keep our businesses successful.

But they don't stop there. They continue showing us what things can look like, in other words, "the promised land," and how their product can change everything about how companies do things. And obviously, they finish with the greatest success stories from CEOs and clothes executives.

Click here to get inspired by the Salesforce presentation.

→ Free Download: 10+ Sales PowerPoint presentation PDF [FREE]

Snapchat Advertising

Snapchat Advertising's sales presentation stands out not only for its visually appealing design but also for its unique features. The presentation begins by emphasizing the vast reach of its platform and key age demographics, providing valuable insights for those looking to make the most of their marketing campaign .

In addition, Snapchat Advertising effectively compares itself to the competition, showcasing its unique features and advantages. And, of course, the presentation is visually branded with the company's iconic ghost character , making it instantly recognizable.

Check out their captivating sales presentation here .

Klima’s sales presentation is a special one. This climate change app’s presentation makes sure we know they are a company that focuses on “what truly matters.” It presents itself as a business with real, global impact.

And that’s not all. One standout feature of Klima's sales presentation is its visually appealing design. The slides effectively showcase the app's interface and demonstrate its key features. This visual representation really helps prospects consider getting an employee benefit with purpose .

Click here to get inspired by one of the greatest b2b sales deck examples.

Are you ready to create the best Sales PowerPoint presentation? We’ve got great news for you! Discover our sales presentation templates that you can download for exactly $0 .

Any of these templates could be a GREAT starting point for your next sales presentation . And what’s best…they are completely free for you to download at our Templates platform ! You’ll find not only these ones but also hundreds of other PowerPoint templates, for ANY industry, completely at your disposal.

Sales presentations can take various forms, including videos. Video presentations can effectively engage and captivate the audience by combining visual content, audio narration, and sometimes animations or graphics. Here are a few examples of sales presentations that are delivered in video format:

Medallia's video presentation showcases the effectiveness of using video to clearly represent their platform. The video highlights the platform's features, demonstrating how it can be a powerful tool for businesses.

By utilizing video, Medallia effectively shows viewers what the platform looks like and what they can expect to access and analyze in terms of data. The detailed exploration of each feature gives potential clients a comprehensive understanding of the platform's capabilities and how it can benefit their business.

Click here to check it out.

Moodcaster, a digital casting platform, starts with the main problem: how time-consuming castings can be and how tedious auditions are . It then shows you how they can be a great solution and how the platform works.

This video presentation truly shows what the client can expect when using the platform , by showing the process step-by-step. And if they are not convinced yet, it ends up listing all the fantastic features it has one by one, leaving the best impression.

Click here to view Moodcaster’s incredible video sales presentation.

Viable, the pioneering experience analysis platform, doesn't just identify the problem you're facing; it swiftly transitions to showcasing how they can provide the solution . They offer a real-time demonstration of how their platform works, providing concrete insights into how it can improve your business.

Finally, they conclude by highlighting all the advantages, features, and versatile applications that can benefit your specific needs.

Click here to take a look at Viable’s video sales presentation.

We know that creating the best sales presentation is key for your business. So, in order to provide valuable insights, we consulted Robert Juul Glaesel , head of sales at 24 Slides, who understands the importance of a good presentation for your business.

Let’s take a look at some insights from our head of sales:

Insight #1: Take elements out instead of adding elements in

Remember that quality is always more important than quantity . So, keep in mind not to overload your presentation with excessive text, because your audience’s attention will go directly there, instead of your speech. In Robert’s words:

“If you incorporate too many elements, it results in clutter, obscuring the main message and making it more challenging for the presenter to effectively convey their message.”

Insight #2: Don’t rely on your slides

We know this might sound counterintuitive, given that all this article is about creating your presentation, but remember that the presentation and the story are yours . As Robert says:

“Make sure that your presentation supports your story, it shouldn't tell your story. You, as the presenter, are the storyteller. Therefore, presentations should emphasize key points.”

Bonus insight #3: Brand your sales presentation !

This is one of your most crucial presentations; it should reflect who you are . There should be consistency between what they see on your website, social media, etc., and what they will see in this presentation. So, it is extremely important that you show that you care about your image and pay close attention to detail.

Creating a sales presentation is an incredibly important task, so it's best to leave it to the experts. Here at 24Slides , we can assist you in creating an amazing sales presentation that perfectly aligns with your brand. All you need to do is share the content you want to include and your brand guidelines. In less than 48 hours, you'll have your presentation ready for sales!

Want to learn more? Check out these articles!

• The Best Sales Presentation Services for Winning Sales Decks
• How to Create the Perfect B2B Sales Presentation
• Learn How to Start an Effective Sales Presentation
• Top 20 Free Templates for Corporate and Business Presentations
• +20 Self Introduction PowerPoint Templates: Download for free!

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Innovative Presentation Ideas: Captivate Your Audience with Creative Approaches

Creating an engaging presentation requires more than just delivering information—it’s about capturing your audience's attention, making your message memorable, and encouraging interaction. To help you stand out and leave a lasting impression, here are some innovative presentation ideas that can elevate your content and captivate your audience.

1. Interactive Polls and Q&A Sessions

Engagement through interaction.

Integrating interactive elements such as live polls or Q&A sessions can significantly increase audience participation and engagement. These tools make your presentation more dynamic and allow you to tailor your content based on real-time feedback.

How to Implement:

• Live Polls: Use platforms like Slido or Mentimeter to conduct live polls where the audience can vote on questions or provide opinions. Display the results immediately to spark discussions.
• Q&A Sessions: Allocate time for a Q&A segment where the audience can ask questions. Consider using a tool that allows anonymous submissions to encourage more candid questions.

Scenario: During a marketing strategy presentation, start with a live poll asking the audience about their biggest marketing challenges. Use the poll results to shape the rest of your presentation, addressing the most common issues.

2. Storytelling with Visuals

Bring your message to life.

Storytelling is a powerful technique for making your presentation memorable. Combine storytelling with compelling visuals to create a narrative that resonates with your audience and makes your message more impactful.

• Narrative Arc: Structure your presentation as a story with a clear beginning, middle, and end. Introduce characters, conflicts, and resolutions to make your content relatable.
• Visual Aids: Use high-quality images, videos, and infographics to illustrate key points and evoke emotions. Tools like Canva or Adobe Spark can help create visually appealing content.

Scenario: In a pitch for a new product, start with a story about a customer’s journey before and after using your product. Use images and video clips to illustrate the transformation, making the benefits of your product tangible and relatable.

3. Gamification

Make learning fun.

Gamification involves incorporating game-like elements into your presentation to make learning more engaging. This approach can turn routine information into an interactive experience, boosting motivation and retention.

• Quizzes and Challenges: Include quizzes or challenges throughout your presentation. Award points or prizes for correct answers to keep the audience engaged.
• Interactive Scenarios: Create scenarios or simulations where the audience can make decisions and see the outcomes. This can be particularly effective in training or educational presentations.

Scenario: During a workshop on project management, organize a team-based challenge where groups compete to solve a case study. Use a leaderboard to track progress and provide rewards for the winning team.

4. Live Demonstrations and Showcases

Show, don’t just tell.

Live demonstrations can make your presentation more engaging by providing practical, hands-on examples of your product or concept. This approach allows your audience to see your ideas in action and better understand their application.

• Product Demos: If you’re presenting a new product, demonstrate its features and benefits live. Allow the audience to interact with the product if possible.
• Live Simulations: For educational or technical presentations, conduct a live simulation to showcase how a process works in real time.

Scenario: In a tech conference presentation, perform a live demo of your software, showing its key features and benefits. Allow the audience to ask questions and interact with the software during the demo.

5. Audience Participation Activities

Encourage active involvement.

Involving your audience in activities can make your presentation more interactive and memorable. Participation activities can range from group discussions to hands-on exercises, depending on your presentation’s goals.

• Breakout Sessions: Divide the audience into small groups to discuss specific topics or solve problems. Have each group share their findings with the larger audience.
• Interactive Exercises: Incorporate activities such as role-playing, brainstorming sessions, or creative workshops to engage the audience actively.

Scenario: During a leadership training session, organize a role-playing exercise where participants act out different leadership scenarios. Facilitate a discussion afterward to reflect on the exercise and extract key lessons.

6. Incorporating Augmented Reality (AR)

Enhance the presentation experience.

Augmented Reality (AR) can create immersive experiences that captivate your audience and bring your content to life. This technology can be particularly effective for presentations involving complex data or concepts.

• AR Apps: Use AR applications to overlay digital content onto physical objects or environments. Tools like Zappar or ARKit can help integrate AR into your presentation.
• Interactive Models: Create interactive 3D models that the audience can explore using AR, enhancing their understanding of the subject matter.

Scenario: In a presentation about architectural design, use AR to allow the audience to view 3D models of building projects through their smartphones or tablets, giving them a better sense of the design and layout.

7. Utilizing Data Visualization

Simplify complex information.

Effective data visualization can help simplify complex information and make it more accessible. Using charts, graphs, and infographics can enhance understanding and retention.

• Infographics: Create infographics that summarize key data points and trends. Tools like Piktochart or Tableau can assist in designing effective visualizations.
• Interactive Charts: Use interactive charts and graphs that allow the audience to explore data in real time.

Scenario: During a financial report presentation, use interactive charts to display revenue trends and projections. Allow the audience to filter the data by different criteria to explore various scenarios.

8. Incorporating Live Feedback

Adapt and improve in real time.

Collecting live feedback during your presentation allows you to adjust your content based on audience responses and interests. This approach can help you address the most relevant issues and maintain engagement.

• Live Feedback Tools: Use tools like Mentimeter or Slido to gather real-time feedback from your audience. Pose questions or request opinions throughout the presentation.
• Instant Polls: Conduct quick polls to gauge the audience’s understanding or interest in specific topics, and adjust your content accordingly.

Scenario: In a product launch presentation, use live polls to ask the audience about their preferences or concerns regarding the product. Use the feedback to address these points in real time.

Innovative presentation ideas can significantly enhance your ability to engage and captivate your audience. By incorporating interactive elements, storytelling, gamification, live demonstrations, audience participation, AR, data visualization, and live feedback, you can create a presentation that is not only informative but also memorable and impactful. Tailor these ideas to fit your presentation’s goals and audience to ensure a successful and engaging experience.

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15 Best Presentation Software for 2021

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On average a presentation takes up to 20 minutes and experts say we make an impression within the first 30 seconds. That is why it’s important to “dress” our great product/idea with an equally exciting design. Most often, presentations are cooked up by non-designers, which creates a specific need – for powerful presentation software, which can help communicate a message beautifully, effectively, and to suit any user’s skill level. We hand-picked 15 of the best presentation software for 2021 , which will help you create presentations online, share them, while shining in your best light. In the meanwhile, check out some useful ideas tips to spice up your presentations .

A web-based presentation tool, which means you can access your presentations wherever you are, with an internet connection. It is known for its animations, cartoons, and infographics, which help the user to create more interactive presentations and explainer-style videos.

Example by Focusky

Best Features:  Very interactive; you can create a unique to your story by combining different “frames” (slides); create your own animations within the presentation Price:  Free, but heavily subscription-based Learning curve:  Very intuitive, nicely organized by categories, but it would require some time to learn the animation controls Available for:  Online Perfect for: Marketing and education

To summarize, this presentation tool is best for marketers and education, where the creator can get the most out of the cool animation and cartoons available. In the last years, there is an increased interest in Powtoon and RenderForest and we expect that more and more people will use them in 2021. No surprise – if you look at our article about Graphic Design Trends in 2022 , everything is moving towards animation, cool 3D-s, cartoons, and illustrations – and these are all things that this software can offer for your presentation.

Prezi is an online presentation software, which resembles a mind map. In comparison, PowerPoint offers a linear way of presenting, whereas Prezi allows you to better show relationships between different elements of your presentation, show details, zoom in and zoom out and show an overall view of your topic. Compared to PowerPoint is more interactive, but with fewer functionalities and a choice of templates.

Example by PreziBase

Best Features:  Interactive presentations and interesting transitions, zoom in/out details Price:  The very basic features are free, but most of the interesting ones are paid, starting from $3/month and reaching up to $59/month. They offer a free trial. Learning curve:  it requires learning and going through a lot of menus and functionalities, similar to PowerPoint Available for:  Online / Limited use for iOS and Android (only viewing, not creating and editing) Perfect for: teachers, businesses, more experienced designers, and specific presentations needs, but not recommended for newbies

Prezi is best in showing relationships between different parts of your presentations. There are some challenges in editing, and viewing across devices and its best features are paid for. We recommend it for quick, mind-map-like presentations without the need for ultra-special design.

3. RenderForest Presentation Maker

RenderForest is an online presentation tool, which is famous for its explainer style and whiteboard animations. The presentation templates often offer various motion/video backgrounds, which helps to grab your audience’s attention. Currently, the company is working on releasing its Graphic Design Software, which will allow users to create printables and beautiful designs for social media. This shows that RenderForest’s team knows the market well and does its best to cater to its needs!

Example by Renderforest

Best Features:  Video holders with text on shapes, cool transitions Price:  There is a free version, the paid ones start at $20.34 per user/month Learning curve:  Relatively easy to use, the simple interface helps the user Available for:  Online / iOS / Android Perfect for:  Education and business

Although not one of the cheapest solutions, it allows you to create engaging and interactive presentations with lots of cool animations. That makes RenderForest a great choice for more educational and marketing explainer-type videos/presentations.

4. Mentimeter

Mentimeter is a very interesting online presentation software. It allows your audience to engage with your presentation in real-time and you can create polls, ask questions, which are then displayed to your presentation. The answers from the audience remain anonymous so people are even more encouraged to participate.

Example by Mentimeter

Best Features:  Launch live, interactive polls, surveys, quizzes and create things like word clouds in real-time Price:  It has a free version, but the paid plans offer most of the attractive features – the basic plan costs $9.99 per user/month and the more advanced plan is $24.99 per user/month Learning curve:  Easy to use; might need to explain to a less tech-savvy audience how to connect to your presentation Available for:  Online / Android / iOS Perfect for:  Educators, speakers, business and competitions

An excellent choice for educators, speakers, and businesses who want to engage the audience in real-time and display the results immediately. Clean, simple designs, that help you focus on the content.

5. Libre Office Impress

Libre Office is free presentation software, an open-source alternative to PowerPoint. As you can expect from a free product, it offers only the main features of its “big brother”, but it’s a good solution for people used to Microsoft’s productivity suite. The interface is very similar to PowerPoint, which again makes it comfortable to use for a certain audience. Users who need collaboration on presentations, clean interface, and more creative design solutions should steer away from this free presentation software because it will simply not cover their needs.

Example by Theodoros Bousios

Best Features:  Free, compatible with older versions (Windows XP for example) Price:  Free Learning curve:  It will take some time to go through all the options and to get familiar with the interface; Available for:  Windows / macOS / Linux / Android / iOS. Perfect for:  people who want to use a free product and people with older operation systems

To summarize, Libre is free, compatible with older versions, it can cover your basic needs for a presentation, but the options are too many and available templates too little.

6. Zoho Show

Zoho Show is also an online presentation software, which has a very friendly user interface and great collaboration features. There are many functionalities, which help you create a beautiful design, but require some time and design knowledge to get it right. The premade templates are limited and this presentation software needs an internet connection to be able to edit and present.

Image by Zoho

Best Features:  Live broadcasting a presentation with live chat and commenting Price:  Zoho Show is free for personal use. For business users, Zoho Show is included in the Zoho Docs enterprise pricing packages – €5 or €8 per user/month Learning curve: Available for:  Online / Android / iOS Perfect for:  non-profits, start-ups, personal use, teachers

To summarize, Zoho offers great collaboration features, but you need a connection to edit and present. It is suitable for quick, non-pretentious presentations, where you need some kind of collaboration.

7. ClearSlide Presenter

ClearSlide is a sales engagement platform, including an online presentation tool. Another online tool – SlideRocket, was acquired by ClearSlide and one of the differences is that ClearSlide is more costly and targeted at larger businesses. It’s a great platform for very specific needs – collaborating between sales and marketing teams, to achieve the company’s goals. It’s clear even by the interface:

Image by ClearSlide

Best Features: Analytics for costumers’ engagement, video conferencing, screen sharing Price:  They offer a free trial and you can see more about the payment plans here. Learning curve:  Clear and simple interface, but it requires some time to get used to the tools Available for:  Online Perfect for: Sales/business, managers (for coaching); not suitable for newbies, teachers, students

To summarize, ClearSide is perfect for presenting sales pitch , graphics, collaborate in larger teams. It is somehow restrictive for a non-designer because the templates are specific.

8. Piktochart

Piktochart allows you to make infographics, presentations, and printables quickly. Primarily known for its easy customizable infographics, Piktochart also has simple presentation templates and the company is constantly trying to update its library.

Example by Piktochart Knowledge Base

Best Features:  Turning data-heavy content into simple visuals; nice transitions between slides Price:  There is a free version and a paid one, starting at $29 per user/month. They offer a free trial. Learning curve:  It requires time to get used to the options available and to navigate through Available for:  Online Perfect for:  Designers, teachers; it does not offer collaboration options, which might be needed by teams, students, etc.

Compared to other online presentation software is a bit costly and we could still ask a bit more from the presentation templates. We’d recommend it to someone who often uses infographics and wants to use a single platform to combine the infographics with a presentation. But why not check our free infographics as well?

Slides is online presentation software, initially aimed at developers and covering their presentation needs. Thus said, it does not offer offline editing, but you can present offline, after exporting your presentation.

Best Features:  It allows you to use your phone as a remote control; Live Present Mode allows you to control what your audience sees; drop in code, iframes, and SVGs with ease. Price:  Free, with paid plans starting at $7.00/month and $14-$18/month for pro and team packages. They offer a free trial. Learning curve:  friendly interface, but too many functions and options, which might overwhelm the average user and beginner Available for: Online Perfect for:  developers, designers, a little bit too specific for newbies

To summarize, it’s a very cool tool, giving you complete design freedom, but that is also why we do not recommend it to teachers, non-designers, or marketers. Developers and design gurus will love it.

Canva is a web-based solution that started with a mission – to make beautiful designed content available to everyone. The whole platform is organized so that a person without any prior design knowledge can easily create graphs, images, and presentations to impress. Although it is not the best tool for data visualization, it scores high in any other category. Needless to say, it has become a popular choice amongst non-designers.

Image by Iconfinder

Best Features:  Plenty of beautiful templates to choose from and Canva school has plenty of tutorials and tips for free. It offers more free functionalities compared to other competitors. Price:  Free, the offer different subscription plans, starting at $9.95 per user/month Learning curve:  Very easy to use, most of the actions can be performed by drag-and-drop Available for:  Online / iOS / Android Perfect for:  newbies, marketers (who need a unified look across all their social media), non-profits, and teachers

Canva is becoming one of the most popular tools amongst non-designers for creating beautiful unified content. You can create entire presentations, flyers, and other materials with a single drag and drop.

11. Slidebean

Slidebean is the go-to online presentation software for last-minute projects, that look original and professional. Slidebean offers clean and easy-to-use templates and keeps track of your audience’s engagement.

Source Slidebean

Best Features:  It allows you to arrange your content with the help of AI, which saves time creating a beautiful layout. You just pick a template, upload content, and let the AI offer you a nice layout. Premade animations, effects, and alignments are automatically applied to your content and create a cohesive look. Price:  Free, paid versions starting from $8/month Learning curve:  very easy to use since everything is made to fit the premade templates Available for:  Windows / Mac / Android / iOS Perfect for:  financial, academic, pitch, marketing, sales; everything quick with a clear structure

To summarize, if you are in a hurry, Slidebean will offer several layouts for your slides and speed up the process of creation. The platform targets primarily sales, marketing, and financial fields, and the available templates reflect that.

12. Google Slides

Google Slides is part of the G Suite business application. Its popularity has increased in the last years since it’s a web-based platform, allowing you to store, edit, and share your presentation, without the need of installing presentation software on your computer. All you need is a Google account and you are good to go.

Image by G Suite Updates blog

Best Features:  It’s free for personal use, and offers great paid features for business – for example, seamless collaboration and commenting on a presentation, converting other presentations to Google Slides. Some other great features are the wide variety of fonts available (GoogleFonts, not need installing), easy embedding, plus it’s super intuitive and easy to use! Price:   It’s free for individual use. For business use, the price starts at $5/user/month and plans of $10 and $25/user/month, for unlimited cloud storage and extra features Learning curve:  Simple interface, but it will require some time to pick up. Similar to PowerPoint, only a bit lighter. Available for:  Windows / Mac / Online Perfect for:  businesses, freelancers, who need a user-friendly app with elementary features; great for collaborating teams, not so perfect for complex designs and tools, required by big enterprises

Perfect for personal use, well synchronized across different devices, similar to PowerPoint. Maybe you are a teacher and you like GoogleSlides because it is free and easy to use? Well, we’ve gathered some awesome FREE GoogleSlides and PowerPoint templates , specially made for education needs.

If you need something along the lines of PowerPoint but need the option for collaboration – a paid plan for GoogleSlides is your go-to choice.

13. Keynote

Keynote is an Apple product, very similar to Google Slides. All you need to do is create an iCloud account (similar to a Google account) and start using Keynote from there. Running Keynote on Windows also requires an internet connection and a modern browser. The latest version can also import and export PowerPoint formats if needed. All this sends Keynote higher in the list regarding the accessibility and shareability of this presentation software.

Image by Envato tuts+

Best Features:  Simplicity of design, great drag and drop functions, polished transitions and animations, easy image editing/cropping; works great with multimedia; design templates with better aesthetic than an average slide deck; Price:  Free for macOS and iOS Learning curve:  Pretty easy to use for Mac users, a bit of learning curve for users, having experience with other software. Available for:  Mac / Windows / Online Perfect for:  businesses, marketers, people with not much of a design experience

Bottom line, if you are a Mac user, you love the sleek design and you are looking for cool aesthetics – Keynote is simple to use and free, why not use it?

14. Adobe Spark

Adobe Spark is a web and mobile-based media creation application, which helps you create social graphics, short videos, and web pages. What is immediately noticeable is the clean, crisp, simple, and modern designs, which focus you on the content. If you are looking for a funky, ornate design – Adobe Spark is not the right pick for you.

Example by Cikeys

Best Features:  Beautiful templates, user-friendly interface, step-by-step creation, you can add audio to your slides (narrating) Price:  There is a free version, the paid on starts at $9.79. The best templates, as with the competitors, are paid. They do not offer a free trial. Learning curve:  Easy to use Available for:  Online / iOS / Android Perfect for:  quick presentations, teachers, basic presentations without jamming them with too much cool stuff.

Adobe Spark eliminates the cluster of design options and leads you step-by-step in creating elegant, simple presentations. Ideal for basic presentations, not the best for sales and marketing.

15. PowerPoint

PowerPoint certainly is a “classic” – it’s has been the most popular tool for creating presentations so far. What first started as a component of the Microsoft Office suite, now has improved shareability and accessibility. It can be used on the web (as part of Office on the web), works with Android, and iOS, and there is a Mobile app, as well as presentation software for mac.

Example by Abris DC

Best Features:  Many people are familiar with the software, a wide variety of templates; improved accessibility across platforms; extensive tools and options Price: If you want to enjoy the full features of PowerPoint, you’ll need to subscribe to Microsoft 365 – they have payment plans for personal or business use. The price for personal use starts at $5.99/month or $59.99/year, and business plans start at $12.50 per user/month with an annual commitment. You can find more information here . The mobile applications are completely free to use, of course with some limitations. You can compare the available features across different platforms  here. Learning curve: Due to the variety of options and the complexity of the menus, it might take some time to master all of its features. Something that could take a lot of time is editing the text, arranging the visuals, and picking the right transitions – overall, is time-consuming. Still, the interface remained easy to navigate over time and if you trust your design sense, you can achieve satisfying results. Available for: Windows / Mac / Online Perfect for: business, medical, accounting and students; creating concise presentations; but not so suitable for teachers, educators, start-ups and marketers who want to create more interactive and story-based presentations.

To this date, PowerPoint is keeping the lead as the most popular tool for creating presentations. Some of the downsides are that sometimes it can be time-consuming to come up with a good design and PP doesn’t offer collaboration tools and compared to other platforms. But we have a solution for at least one of your problems – we’ve selected 31 Modern PowerPoint templates to set the right tone for your presentation. 

We made a quick summary for you…

Ok, not that we’ve looked at the 15 best presentation software for 2021, we decided to go one step further and compare them by price and popularity. Let’s have a look first at the new-comers:

As you can see, the leaders from the uprising platforms are Canva and Mentimeter, with relatively low prices and with huge success amongst users . Powtoon, Piktochart, and Renderforest are a bit costly , but they are popular since they offer a lot of animation and interactive elements. Hey, but maybe some of the other tools are right for you? We encourage you to go on their websites, contact their support team, and see what they have to offer.

Then, let’s see how the veterans are ranking:

It’s no surprise that PowerPoint and Google Slides are at the top – people are used to their products, have familiar interfaces, and offer a lot of functionalities at a good price. Although, for quick, unpretentious results, their competitors are a very attractive solution.

Final words

We can conclude that there are many useful tools to help you create beautiful presentations. Some of them are well-known and have been here for a while, while others are uprising… No matter the case, we notice a trend for presentation tools catering not only to the designers’ needs but also to the newbies, marketers, and teachers. That way, enabling everyone to create stunning presentations in no time and share them easily.

We hope this presentation software list shed some light on different options out there and that we helped you evaluate quickly what would work for your situation best.

You may also be interested in these related articles:

• 12 PowerPoint Presentation Tips To Dramatically Boost Your Efficiency
• 35 Free Google Slides Infographic Templates to Grab Now
• 23 Online Collaboration Tools for Your Remote Team

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Bilyana Nikolaeva

Bilyana is an inspiring content writer and illustrator at GraphicMama with years of experience in art and design. When she’s not busy writing for the blog, you will usually see her working hard on new illustrations and graphic resources.

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Sony is holding a PlayStation “Technical Presentation” tomorrow, just days after teasing a PS5 Pro console. The nine-minute stream will be hosted by Mark Cerny, the lead architect of the PS5 console. Cerny previously revealed the full PS5 specs ahead of its debut in 2020.

The stream will start at 8AM PT / 11AM ET / 4PM UK on September 10th and will be broadcast on the PlayStation YouTube channel. Sony hasn’t provided any further details about the technical presentation, but the announcement comes just after Sony teased the PS5 Pro in a 30th anniversary PlayStation image.

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A montage included a PS5 design that looks identical to the  PS5 Pro leak  from last month. Leaked images of the PS5 Pro showed a console with three black stripes in the middle of the outer facades, unlike the existing PS5 model that has a single stripe. Sony’s teaser image included a PS5 with those same three black stripes.

We’ve known for months the  PS5 Pro is real  and that developers have been getting their games ready for this new console. I recently heard that developers need to make any games released on or after September 16th compatible with the PS5 Pro.

Codenamed Trinity, the PlayStation 5 Pro model will include a more powerful GPU and a slightly faster CPU mode, according to Sony documents seen by The Verge . The PS5 Pro hardware changes all point to a console that will be far more capable of hitting higher resolutions, improve frame rates in certain games, and improve support for ray tracing.

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Methylphenidate Extended Release Oral Presentations

Products affected - description.

• Aptensio XR extended release capsule, Rhodes, 10 mg, 90 count, NDC 42858-0401-45
• Aptensio XR extended release capsule, Rhodes, 15 mg, 90 count, NDC 42858-0402-45
• Aptensio XR extended release capsule, Rhodes, 20 mg, 90 count, NDC 42858-0403-45
• Aptensio XR extended release capsule, Rhodes, 30 mg, 90 count, NDC 42858-0404-45
• Aptensio XR extended release capsule, Rhodes, 60 mg, 90 count, NDC 42858-0407-45
• Methylphenidate CD extended release capsule, Amneal, 30 mg, 100 count, NDC 00115-1738-01
• Methylphenidate CD extended release capsule, Lannett, 30 mg, 100 count, NDC 00527-4581-37
• Methylphenidate CD extended release capsule, Teva, 10 mg, 100 count, NDC 00093-5295-01
• Methylphenidate CD extended release capsule, Teva, 20 mg, 100 count, NDC 00093-5296-01
• Methylphenidate CD extended release capsule, Teva, 30 mg, 100 count, NDC 00093-5297-01
• Methylphenidate CD extended release capsule, Teva, 40 mg, 100 count, NDC 00093-5298-01 - discontinued
• Methylphenidate CD extended release capsule, Teva, 60 mg, 100 count, NDC 00093-5293-01 - discontinued
• Methylphenidate CD extended release capsule, Teva, 50 mg 100 count, NDC 00093-5292-01 - discontinued
• Methylphenidate LA extended release capsule, Teva, 20 mg, 100 count, NDC 00093-5346-01
• Methylphenidate LA extended release capsule, Teva, 30 mg, 100 count, NDC 00093-5347-01
• Methylphenidate LA extended release capsule, Teva, 40 mg, 100 count, NDC 00093-5348-01
• Methylphenidate XR extended release capsule, Rhodes, 10 mg, 90 count, NDC 42858-0075-45
• Methylphenidate XR extended release capsule, Rhodes, 15 mg, 90 count, NDC 42858-0076-45
• Methylphenidate XR extended release capsule, Rhodes, 20 mg, 90 count, NDC 42858-0077-45
• Methylphenidate XR extended release capsule, Rhodes, 30 mg, 90 count, NDC 42858-0078-45
• Methylphenidate XR extended release capsule, Rhodes, 40 mg, 90 count, NDC 42858-0079-45
• Methylphenidate XR extended release capsule, Rhodes, 60 mg, 90 count, NDC 42858-0081-45
• Methylphenidate XR extended release capsule, Teva, 10 mg, 90 count, NDC 00591-3854-19
• Methylphenidate XR extended release capsule, Teva, 15 mg, 90 count, NDC 00591-3862-19
• Methylphenidate XR extended release capsule, Teva, 20 mg, 90 count, NDC 00591-3869-19
• Methylphenidate XR extended release capsule, Teva, 30 mg, 90 count, NDC 00591-3873-19
• Methylphenidate XR extended release capsule, Teva, 40 mg, 90 count, NDC 00591-3891-19
• Methylphenidate XR extended release capsule, Teva, 60 mg, 90 count, NDC 00591-3902-19
• Methylphenidate Hydrochloride extended release tablet, Camber, 18 mg, 100 count, NDC 31722-0952-01
• Methylphenidate Hydrochloride extended release tablet, Camber, 27 mg, 100 count, NDC 31722-0953-01
• Methylphenidate Hydrochloride extended release tablet, Camber, 36 mg, 100 count, NDC 31722-0954-01
• Methylphenidate Hydrochloride extended release tablet, Camber, 54 mg, 100 count, NDC 31722-0955-01
• Methylphenidate Hydrochloride extended release tablet, Lannett, 54 mg, 100 count, NDC 62175-0313-37
• Methylphenidate Hydrochloride extended release tablet, Sun Pharma, 18 mg, 100 count, NDC 57664-0606-88 - discontinued
• Methylphenidate Hydrochloride extended release tablet, Sun Pharma, 27 mg, 100 count, NDC 57664-0607-88 - discontinued
• Methylphenidate Hydrochloride extended release tablet, Sun Pharma, 36 mg, 100 count, NDC 57664-0608-88 - discontinued
• Methylphenidate Hydrochloride extended release tablet, Sun Pharma, 54 mg, 100 count, NDC 57664-0609-88 - discontinued
• Methylphenidate Hydrochloride extended release tablet, Teva, 18 mg, 100 count, NDC 62037-0725-01
• Methylphenidate Hydrochloride extended release tablet, Teva, 27 mg, 100 count, NDC 62037-0734-01
• Methylphenidate Hydrochloride extended release tablet, Teva, 36 mg, 100 count, NDC 62037-0726-01
• Methylphenidate Hydrochloride extended release tablet, Teva, 54 mg, 100 count, NDC 62037-0727-01
• Methylphenidate Hydrochloride extended release tablet, XLCare, 18 mg, 100 count, NDC 72865-0133-01
• Methylphenidate Hydrochloride extended release tablet, XLCare, 27 mg, 100 count, NDC 72865-0134-01
• Methylphenidate Hydrochloride extended release tablet, XLCare, 36 mg, 100 count, NDC 72865-0135-01
• Methylphenidate Hydrochloride extended release tablet, XLCare, 54 mg, 100 count, NDC 72865-0136-01

Reason for the Shortage

• Acella was not available to provide information.
• Adlon discontinued Adhansia XR in July 2022.
• Amneal discontinued the extended release tablets in March 2023. The company has the extended-release (CD) capsules available.
• Aytu BioPharma has Cotempla XR-ODT extended-release oral disintegrating tablets available. Cotempla is dose equivalent to methylphenidate hydrochloride extended-release (CD) capsules.
• Camber discontinued methylphenidate extended-release tablets.
• Ironhorse has Jornay PM available.
• Janssen has Concerta extended-release tablets available.
• KVK-Tech was not available to provide information
• Lannett has methylphenidate tablets on shortage due to increased demand and shortage of active ingredient. Lannett is shipping most presentations to forecast.
• Mallinckrodt has all presentations available.
• Patriot discontinued methylphenidate extended-release tablets (authorized generic) in January 2023.
• Rhodes has Aptensio XR capsules available.
• Sandoz has methylphenidate (LA) capsules and Ritalin LA capsules available.
• Sun Pharma discontinued methylphenidate extended-release tablets.
• Teva states the reason for the delay is manufacturing delay. Teva has the extended-release (LA) capsules temporarily unavailable. Teva discontinued the 40 mg, 50 mg, and 60 mg extended-release (CD) capsules in December 2023.
• Trigen has methylphenidate extended-release tablets available.
• Tris Pharma has Quillichew ER chewable tablets and Quillivant XR liquid available.
• Vertical has Relexxii tablets available.
• XLCare has methylphenidate extended-release tablets on shortage because the company is awaiting DEA allocation for active ingredient.

Available Products

• Aptensio XR extended release capsule, Rhodes, 40 mg, 90 count, NDC 42858-0405-45
• Aptensio XR extended release capsule, Rhodes, 50 mg, 90 count, NDC 42858-0406-45
• Concerta extended release tablet, Janssen, 18 mg, 100 count, NDC 50458-0585-01
• Concerta extended release tablet, Janssen, 27 mg, 100 count, NDC 50458-0588-01
• Concerta extended release tablet, Janssen, 36 mg, 100 count, NDC 50458-0586-01
• Concerta extended release tablet, Janssen, 54 mg, 100 count, NDC 50458-0587-01
• Cotempla XR-ODT oral disintegrating tablet, Aytu BioPharma, 17.3 mg, unit-dose blister pack, 30 count, NDC 70165-0200-30
• Cotempla XR-ODT oral disintegrating tablet, Aytu BioPharma, 25.9 mg, unit-dose blister pack, 30 count, NDC 70165-0300-30
• Cotempla XR-ODT oral disintegrating tablet, Aytu BioPharma, 8.6 mg, unit-dose blister pack, 30 count, NDC 70165-0100-30
• Jornay PM extended release capsule, Ironhorse, 100 mg, 100 count, NDC 71376-0205-03
• Jornay PM extended release capsule, Ironhorse, 20 mg, 100 count, NDC 71376-0201-03
• Jornay PM extended release capsule, Ironhorse, 40 mg, 100 count, NDC 71376-0202-03
• Jornay PM extended release capsule, Ironhorse, 60 mg, 100 count, NDC 71376-0203-03
• Jornay PM extended release capsule, Ironhorse, 80 mg, 100 count, NDC 71376-0204-03
• Methylphenidate CD extended release capsule, Amneal, 10 mg, 100 count, NDC 00115-1736-01
• Methylphenidate CD extended release capsule, Amneal, 20 mg, 100 count, NDC 00115-1737-01
• Methylphenidate CD extended release capsule, Amneal, 40 mg, 100 count, NDC 00115-1739-01
• Methylphenidate CD extended release capsule, Amneal, 50 mg, 100 count, NDC 00115-1740-01
• Methylphenidate CD extended release capsule, Amneal, 60 mg, 100 count, NDC 00115-1741-01
• Methylphenidate CD extended release capsule, Lannett, 10 mg, 100 count, NDC 00527-4579-37
• Methylphenidate CD extended release capsule, Lannett, 20 mg, 100 count, NDC 00527-4580-37
• Methylphenidate CD extended release capsule, Lannett, 40 mg, 100 count, NDC 00527-4582-37
• Methylphenidate CD extended release capsule, Lannett, 50 mg, 100 count, NDC 00527-4583-37
• Methylphenidate CD extended release capsule, Lannett, 60 mg, 100 count, NDC 00527-4584-37
• Methylphenidate LA extended release capsule, Mayne Pharma, 10 mg, 100 count, NDC 51862-0609-01
• Methylphenidate LA extended release capsule, Mayne Pharma, 20 mg, 100 count, NDC 51862-0610-01
• Methylphenidate LA extended release capsule, Mayne Pharma, 30 mg, 100 count, NDC 51862-0611-01
• Methylphenidate LA extended release capsule, Mayne Pharma, 40 mg, 100 count, NDC 51862-0612-01
• Methylphenidate LA extended release capsule, Mayne Pharma, 60 mg, 30 count, NDC 51862-0614-01
• Methylphenidate LA extended release capsule, Sandoz, 10 mg, 100 count, NDC 00781-2361-01
• Methylphenidate LA extended release capsule, Sandoz, 20 mg, 100 count, NDC 00781-2362-01
• Methylphenidate LA extended release capsule, Sandoz, 30 mg, 100 count, NDC 00781-2363-01
• Methylphenidate LA extended release capsule, Sandoz, 40 mg, 100 count, NDC 00781-2364-01
• Methylphenidate XR extended release capsule, Rhodes, 50 mg, 90 count, NDC 42858-0080-45
• Methylphenidate XR extended release capsule, Teva, 50 mg, 90 count, NDC 00591-3895-19
• QuilliChew ER extended-release chewable tablet, Tris Pharma, 20 mg, bottle, 100 count, NDC 24478-0074-01
• QuilliChew ER extended-release chewable tablet, Tris Pharma, 30 mg, bottle, 100 count, NDC 24478-0075-01
• QuilliChew ER extended-release chewable tablet, Tris Pharma, 40 mg, bottle, 100 count, NDC 24478-0076-01
• Quillivant XR extended-release oral powder for suspension, Tris Pharma, 5 mg/mL, 120 mL bottle, NDC 24478-0322-04
• Quillivant XR extended-release oral powder for suspension, Tris Pharma, 5 mg/mL, 150 mL bottle, NDC 24478-0323-05
• Quillivant XR extended-release oral powder for suspension, Tris Pharma, 5 mg/mL, 180 mL bottle, NDC 24478-0324-06
• Quillivant XR extended-release oral powder for suspension, Tris Pharma, 5 mg/mL, 60 mL bottle, NDC 24478-0321-02
• Relexxii extended release tablet, Vertical, 18 mg, 100 count, NDC 68025-0095-10
• Relexxii extended release tablet, Vertical, 27 mg, 100 count, NDC 68025-0096-10
• Relexxii extended release tablet, Vertical, 36 mg, 100 count, NDC 68025-0097-10
• Relexxii extended release tablet, Vertical, 45 mg, 30 count, NDC 68025-0088-30
• Relexxii extended release tablet, Vertical, 54 mg, 100 count, NDC 68025-0098-10
• Relexxii extended release tablet, Vertical, 63 mg, 30 count, NDC 68025-0089-30
• Relexxii extended release tablet, Vertical, 72 mg, 30 count, NDC 68025-0084-30
• Ritalin LA extended release capsule, Sandoz, 10 mg, 100 count, NDC 00078-0424-05
• Ritalin LA extended release capsule, Sandoz, 20 mg, 100 count, NDC 00078-0370-05
• Ritalin LA extended release capsule, Sandoz, 30 mg, 100 count, NDC 00078-0371-05
• Ritalin LA extended release capsule, Sandoz, 40 mg, 100 count, NDC 00078-0372-05
• Methylphenidate Hydrochloride extended release tablet, Lannett, 18 mg, 100 count, NDC 62175-0310-37
• Methylphenidate Hydrochloride extended release tablet, Lannett, 27 mg, 100 count, NDC 62175-0311-37
• Methylphenidate Hydrochloride extended release tablet, Lannett, 36 mg, 100 count, NDC 62175-0312-37
• Methylphenidate Hydrochloride extended release tablet, Mallinckrodt, 27 mg, 100 count, NDC 00406-0127-01
• Methylphenidate Hydrochloride extended release tablet, Mallinckrodt, 36 mg, 100 count, NDC 00406-0136-01
• Methylphenidate Hydrochloride extended release tablet, Mallinckrodt, 54 mg, 100 count, NDC 00406-0154-01
• Methylphenidate Hydrochloride extended release tablet, Trigen, 18 mg, 100 count, NDC 13811-0706-10
• Methylphenidate Hydrochloride extended release tablet, Trigen, 27 mg, 100 count, NDC 13811-0707-10
• Methylphenidate Hydrochloride extended release tablet, Trigen, 36 mg, 100 count, NDC 13811-0708-10
• Methylphenidate Hydrochloride extended release tablet, Trigen, 45 mg, 30 count, NDC 13811-0711-30
• Methylphenidate Hydrochloride extended release tablet, Trigen, 54 mg, 100 count, NDC 13811-0709-10
• Methylphenidate Hydrochloride extended release tablet, Trigen, 63 mg, 30 count, NDC 13811-0700-30
• Methylphenidate Hydrochloride extended release tablet, Trigen, 72 mg, 30 count, NDC 13811-0710-30

Estimated Resupply Dates

• Camber has methylphenidate 18 mg, 27 mg, 36 mg, and 54 mg XR capsules on allocation.
• Lannett has methylphenidate 54 mg extended-release tablets on back order and the company cannot estimate a release date. The 30 mg extended-release (CD) capsules are on intermittent back order and the company is releasing supplies as they become available.
• Rhodes has Aptensio XR 10 mg and 20 mg, capsules on back order and the company cannot estimate a release date. Aptensio XR 15 mg, 30 mg, and 60 mg capsules are available but with short dating (June 2025 for the 15 mg and 30 mg capsules and April 2025 for the 60 mg capsules). Generic methylphenidate 10 mg, 15 mg, 20 mg, 30 mg, 40 mg, and 60 mg extended-release capsules on back order and the company cannot estimate a release date.
• Teva has methylphenidate 18 mg, 27 mg, 36 mg, and 54 mg extended-release tablets on intermittent back order and the company is releasing supplies as they become available. Teva has 10 mg, 20 mg, and 30 mg extended-release (CD) capsules on back order and the company cannot estimate a release date. The 10 mg, 15 mg, 20 mg, 30 mg, 40 mg, and 60 mg extended-release (XR) capsules are on intermittent back order and the company is releasing supplies as they become available.
• XLCare has methylphenidate extended-release tablets on back order and the company cannot estimate a release date.

Implications for Patient Care

• Lannett and Mallinckrodt extended-release tablets have a therapeutic equivalence rating of BX in FDA's Orange Book. The available data on these generic drug products are insufficient for FDA to determine therapeutic equivalence with Concerta
• The CDC has issued a health advisory regarding potential disrupted access to care in patients taking prescription stimulant medications and possible increased risks for injury and overdose. The health advisory can be found at https://emergency.cdc.gov/han/2024/han00510.asp

Updated September 8, 2024 by Elyse MacDonald, PharmD, MS, BCPS. Created December 20, 2022 by Leslie Jensen, PharmD, Drug Information Specialist. © 2024, Drug Information Service, University of Utah, Salt Lake City, UT.

Drug Shortage Bulletins are copyrighted by the Drug Information Service of the University of Utah and provided by ASHP as its exclusive authorized distributor. ASHP and the University of Utah make no representations or warranties, express or implied, including, but not limited to, any implied warranty of merchantability and/or fitness for a particular purpose, with respect to such information, and specifically disclaim all such warranties. Users of this information are advised that decisions regarding the use of drugs and drug therapies are complex medical decisions and that in using this information, each user must exercise his or her own independent professional judgment. Neither ASHP nor the University of Utah assumes any liability for persons administering or receiving drugs or other medical care in reliance upon this information, or otherwise in connection with this Bulletin. Neither ASHP nor the University of Utah endorses or recommends the use of any particular drug. Any application of this information for any purpose shall be limited to personal, non-commercial use.

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