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Best Sales Skills to Put on a Resume

Highlighting the right sales skills on your resume can make a significant impact on your job search. Sales professionals need to have a unique set of skills to succeed in their role, including communication, negotiation, and problem-solving. Knowing which sales skills to emphasize on your resume can help you stand out to potential employers and showcase your expertise in the field.

In this article, we’ll discuss some of the best sales skills to put on a resume, providing examples and tips on how to highlight them effectively.

Best Sales Skills to Put on a Resume

Table of Contents

What are Sales Skills?

Sales skills are a set of abilities and competencies that are necessary for effectively selling products or services. These skills include both technical and interpersonal skills that are essential for building rapport with customers, understanding their needs, and persuading them to make a purchase. Here are some examples of sales skills:

Jobs That Require Sales Skills

Sales skills are highly valued in many industries, as they are essential for driving revenue growth and building strong customer relationships. Here are some examples of jobs that require such skills:

  • Sales Representative
  • Account Manager
  • Business Development Manager
  • Customer Service Representative
  • Marketing Manager
  • Real Estate Agent
  • Financial Advisor
  • Insurance Agent
  • Retail Sales Associate
  • Pharmaceutical Sales Representative
  • Advertising Sales Representative
  • Event Planner
  • Travel Agent
  • Car Salesperson
  • Business Owner
  • Stockbroker
  • Freelance Writer
  • Public Relations Specialist

Top Sales Skills for a Resume

Hard sales skills, prospecting.

Prospecting is a critical sales skill that involves identifying and qualifying potential customers or clients. Successful prospecting involves a combination of research, communication, and relationship-building skills. Employees must be able to identify potential prospects through various channels, such as social media, industry events, and referrals.

Example: Consistently exceeded monthly sales targets by generating 50+ new leads per week through cold calling and networking events.

Google Analytics

Google Analytics is a valuable sales skill that involves the ability to analyze complex data and use it to improve customer experience and boost revenue. Hiring managers often value applicants who have strong Google Analytics skills as it can give businesses a competitive edge in understanding customer behavior, identifying trends, and making informed decisions.

Example: “Leveraged insights gained from data analysis to develop targeted sales strategies, resulting in a 25% increase in conversion rates and a 30% increase in revenue.”

CRM Systems

Recruiters value Customer Relationship Management (CRM) systems such as Salesforce, Hubspot, Monday, Zendesk, Sendinblue, Pipedrive, and others because they are powerful tools for storing and managing customer data. Essentially, these systems function like a digital diary, containing all the information needed to ensure high levels of customer satisfaction. By leveraging the data stored in CRM systems, sales professionals can identify opportunities to increase revenues. Additionally, to streamline this process further, sales professionals can utilize sales pipeline software , enabling them to manage leads and conversions efficiently, ultimately maximizing revenue potential.

Example: “Expertly utilized CRM systems such as Salesforce and Hubspot to manage customer data, track leads, and improve customer satisfaction.

Microsoft Office Skills

While some people may think that showcasing MS Office proficiency is uninteresting and discouraged by recruiters, and instead advocate for emphasizing less apparent abilities — but this viewpoint may not be entirely accurate.

This is because many firms employ applicant tracking systems (ATS) that filter resumes based on specific keywords. Thus, neglecting to include MS Office on your resume may sometimes decrease your chances of being invited for an interview.

Example: “Developed and delivered sales pitches and presentations using Microsoft PowerPoint, resulting in a 20% revenue increase”.

Product Knowledge

Product knowledge is a crucial sales skill that allows the team to understand the features, benefits, and competitive positioning of the products or services they are selling. By possessing in-depth knowledge of the products, employees can provide accurate information to customers, answer questions, and address any concerns or objections.

Example: “Leveraged product knowledge to create customized pitches and presentations that addressed the unique needs and preferences of each customer, resulting in increased customer satisfaction and sales.”

Lead Generation and Nurturing

Generating and nurturing leads to convert potential customers into loyal clients requires more than just a simple approach. It can be a challenging task to undertake, and it’s important to showcase your exceptional skills in this area to potential recruiters.

Example: “Successfully closed a high number of deals by utilizing effective lead generation and nurturing techniques, resulting in consistent financial growth and revenue targets achieved.”

Soft Skills

Emotional intelligence.

Emotional intelligence is an important sales skill that allows people to understand and manage their emotions and those of others to build stronger relationships with customers. By leveraging emotional intelligence, sales professionals can communicate more effectively with customers, address their needs and concerns, and provide personalized solutions.

Example: “Demonstrated emotional intelligence by developing a deep understanding of customer needs and effectively managing challenging customer situations, resulting in increased customer satisfaction and retention.”

Negotiation Skills

Negotiation skills are crucial for finding mutually beneficial solutions for both the customer and the company. By effectively negotiating, salesmen can build strong relationships with customers, establish trust, and close more deals.

Example: “Leveraged negotiation skills to establish and maintain strong relationships with partners and internal stakeholders, resulting in effective collaboration and partnership development.”

Active Listening

Active listening is an essential skill that allows the team to understand their customers’ needs, concerns, and preferences effectively. By actively listening to their customers, sales professionals can build trust, establish rapport, and provide personalized solutions.

Example: “Effectively clarified information and addressed customer concerns by actively listening and asking probing questions, resulting in increased sales and customer retention.”

Problem Solving

Problem-solving is a valuable skill that enables sales professionals to identify and analyze complex problems and develop effective solutions that meet customers’ needs. Effective problem solving lets the team understand and address customer pain points, develop unique value propositions, and tailor their sales approach to meet specific customer needs.

Example: “Identified and addressed customer pain points through the use of problem-solving skills, resulting in increased customer satisfaction and retention.”

Leadership is an essential sales skill that empowers the team to inspire and motivate teams towards achieving target revenue and creating an environment of constant improvement. By leveraging leadership skills, sales professionals can mentor and guide team members, devise effective merchant strategies, and provide direction and counsel in a dynamic trade landscape.

Example: “Developed and implemented effective sales strategies by leveraging leadership skills to foster collaboration, innovation, and accountability among team members.”

How to List Sales Skills on a Resume

When listing sales skills on a resume, it’s important to customize the skills section to the specific job description and requirements of the role you’re applying for. Here are some tips on how and where to list these skills on a resume:

  • Create a separate skills section: Start your resume by creating a separate section that lists your sales skills, highlighting the most relevant and important ones that match the job description.
  • Use bullet points: Use bullet points to organize your skills section, making it easy for recruiters to scan and identify the skills they are looking for.
  • Order your skills by importance: List your most important skills first, based on the job description and requirements of the role you’re applying for.
  • Be specific: Be specific when describing your sales skills. Use numbers, percentages, or examples to demonstrate your achievements and impact.
  • Use keywords: Use keywords from the job description in your sales skills section, as many companies use applicant tracking systems (ATS) to screen resumes for specific keywords.
  • Include sales skills in your experience section: In addition to your skills section, highlight your skills and accomplishments in your experience section, describing how you applied them to achieve specific goals and results.

Overall, by highlighting your sales skills on your resume, you can demonstrate your expertise and stand out to potential employers, ultimately increasing your chances of getting hired.

Example of a Sales Resume

John Doe 123 Main St., Anytown USA | 555-555-5555 | [email protected] Objective: Results-driven sales professional with over 5 years of experience in B2B and B2C sales seeking a challenging position in a dynamic company. Skills: – Strategic account management – New business development – Relationship building – Consultative selling – Sales forecasting – Lead generation and nurturing – Negotiation skills – Active listening – Emotional intelligence – Problem-solving skills – Leadership and team management Experience: Senior Sales Representative XYZ Corp, Anytown USA March 2018 – Present – Utilized strategic account management skills to maintain and grow relationships with key clients, resulting in a 20% increase in revenue. – Developed and implemented effective lead generation and nurturing strategies, resulting in a 35% increase in qualified leads and a boost in sales revenue. – Demonstrated expert negotiation skills in closing complex deals with key customers, resulting in increased revenue and customer satisfaction. – Utilized active listening skills to understand and address customer concerns, resulting in increased customer loyalty and retention. – Led a team of 5 sales representatives, providing mentorship and guidance in achieving revenue targets and cultivating a positive and productive work culture. Sales Representative ABC Inc, Anytown USA January 2016 – March 2018 – Prospected and developed new business opportunities through cold calling, networking, and referral programs, resulting in a 25% increase in revenue. – Demonstrated consultative selling skills by understanding customer needs and providing personalized solutions, resulting in increased customer satisfaction and retention. – Effectively utilized forecasting skills to predict and plan for future sales opportunities and trends, resulting in improved financial performance and revenue growth. – Collaborated with marketing teams to develop and execute lead generation campaigns, resulting in a significant increase in leads and conversions. Education : Bachelor of Science in Business Administration Anytown University, Anytown USA Graduated May 2015

How to Improve Sales Skills

Improving sales skills is an ongoing process that requires continuous learning, practice, and feedback. Here are some tips on how to improve such skills:

  • Learn from others: Observe successful sales professionals and learn from their techniques and strategies.
  • Attend sales training: Attend training courses, seminars, and workshops to improve your skills and gain new insights and ideas.
  • Read sales books: Read books, blogs, and articles to gain knowledge and stay up-to-date on sales trends and techniques.
  • Practice active listening: Develop your active listening skills to understand your customer’s needs and preferences, and provide tailored solutions.
  • Seek feedback: Seek feedback from customers, colleagues, and mentors to identify areas for improvement and develop an action plan.
  • Role-play scenarios: Practice role-playing different sales scenarios to build confidence and develop effective communication and persuasion skills.
  • Utilize technology: Utilize technology to track and analyze your sales performance, identify areas for improvement, and automate manual tasks.
  • Stay motivated: Stay motivated and focused on your goals, and maintain a positive attitude even in the face of rejection or failure.

What Skills Can I Add to a Sales Resume With No Experience?

If you have no experience in sales, you can still add relevant skills to your sales resume that demonstrates your ability to succeed in a sales role.

For example, you can highlight your strong communication skills, ability to work in a team, problem-solving abilities, and customer service experience . You can also showcase any relevant coursework, certifications, or extracurricular activities that demonstrate your interest in sales or develop skills relevant to the field.

Additionally, you can highlight any transferable skills from other jobs or experiences, such as leadership or project management skills. By emphasizing your skills and potential, you can show potential employers that you have what it takes to succeed in a sales role, even without prior experience.

What Are Some Good Resume Skills to Add for Different Sales Positions?

Tailoring your resume skills section to the specific job description and requirements of the position you’re applying for is important. Some good resume skills to add for different sales positions include consultative selling, strategic account management, new business development, lead generation and nurturing, sales forecasting and analysis, negotiation skills, relationship building and management, active listening, emotional intelligence, problem-solving skills, leadership and team management, product knowledge, time management and organization, communication and presentation skills, and technical skills such as proficiency in CRM software or other tools.

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Sales Resume - Example & Writing Guide for 2024

Background Image

You’re a sales rep.

You use your skills to sell products or services to customers and companies.

But when it comes to creating a convincing resume, you’re left confused.

How do you make a sales representative resume, anyway?

Surely it’s no different than a resume for any other profession, right?

Fortunately, this guide will answer all of your questions. In fact, we take you through a simple step-by-step process to creating a sales resume with a super-high conversion rate . 

  • An example of a finished sales resume that works
  • How to write a sales representative resume that’ll fill up your interview diary
  • How to make your sales representative resume stand out [with top tips & tricks]

Before we look at the finer details, here’s a sales resume example , created with our very own online resume builder :

sales resume sample

Looks good, right?! Follow the steps below to create a sales representative resume that get results, just like the above example.

Applying for a different job position? Feel free to check out our related resume examples here:

  • Sales Associate Resume
  • Marketing Executive Resume
  • Marketing Resume

How to Format a Sales Representative Resume

Before you can wow the recruiter with your vast sales expertise, you need to pick the best format.

Basically, you need to make your resume easy to read.

You will also want to highlight your core strengths, which rely on choosing the correct format for your specific situation.

If you want to impress, the “ reverse-chronological ” resume format is recommended. Essentially, it puts your most recent and most notable strengths at the top, which allows the recruiter to see your value in an instant. We recommend starting with this format .

reverse-chronological format sales

The following resume formats also get our approval:

  • Functional Resume – If you’re confident about your sales skills, but lack the experience, this resume format is recommended
  • Combination Resume – Combining both “Functional” and “Reverse-Chronological” formats, use this format if you’re an experienced sales representative

Once you’ve chosen your format, you need to organize your resume layout .

Use a Sales Representative Resume Template

Here’s the harsh truth –

You won’t get any sales job if your resume isn’t formatted correctly.  

It needs to be scanned by humans and robots alike. 

You could use Word, but the resume format is at risk of falling apart with a single change.

If you want to skip formatting issues, use a sales rep resume template .

What to Include in a Sales Representative Resume

The main sections in a sales representative resume are:

  • Work Experience
  • Contact Information

Want to go a step further? You can also add these optional sections:

  • Awards & Certification

Interests & Hobbies

That sounds great, but what do we write for each of these sections? 

Read on to learn how.

Want to know more about resume sections? View our guide on What to Put on a Resume .

How to Correctly Display your Contact Information

Unlike your sales presentations, this section doesn’t require flair.

But it must be factually correct. 

One misplaced digit can completely destroy your chances of receiving a phone call.

The contact information section must include:

  • Title – Align this to the job description. In this case, “Sales Representative”
  • Phone Number – Check this multiple times
  • Email Address – Use a professional email address ([email protected]), not your childhood email ([email protected])
  • (Optional) Location – Applying for a job abroad? Mention your location and if you are open to relocate.
  • Phillip Green - Sales Representative. 101-358-6095. [email protected]
  • Phillip Green - Superhero Salesman. 101-358-6095. [email protected]

How to Write a Sales Representative Resume Summary or Objective

Just like a customer glancing over products on the shelf, the hiring manager will only spend just a few seconds looking at each resume.

Although worrying, this fact highlights the importance of a resume that makes a big impact within the first few sentences.

But how can you do this?

Well, by using a resume summary or objective.

These are short, snappy paragraphs that sit at the top of your resume, just under your contact information.

sales resume summary

But how do the two differ and which one should you pick?

A resume summary is a 2-4 sentence summary of your professional experiences and achievements.

  • Experienced sales representative with a strong background in boosting sales for a diverse clientele. Seeking to leverage solid sales skills and extensive technology knowledge to be the senior sales rep for Random Technology Store. Notable achievements include achieving over $250,000 in sales for every fiscal quarter, maintaining relationships with 15+ large contractor companies, and increasing gross profit by 42% from 2017 to 2019.

A resume objective is a 2-4 sentence snapshot of what you want to achieve professionally.

  • Motivated individual with passion and vast knowledge of gaming technology, seeking to become the new sales representative for Random Technology Store. Experience includes working as a sales associate to help customers find products, answer stock questions, and promote store awards program.

So, which one is best, summary or objective?

Whether you choose a summary or objective will depend on your experience as a sales representative. Those with a strong history on the sales floor should go with a resume summar y, whereas those who have sales skills, but lack the industry experience, should choose an objective.  

  • As a sales representative, you know that benefits sell. As such, make it clear how your experiences and skills will HELP the company.

How to Make Your Sales Work Experience Stand Out

The recruiter is looking for someone that can sell.

And when we say sell, we mean SELL .

The easiest way to prove that you can sell ice to the Eskimos is with your work experience .

Here’s the best way to structure your work experience section:

  • Position Name/Title
  • Company Name
  • Responsibilities & Achievements

Sales Representative

WeSellCars Ltd.

03/2015 - 06/2020

  • Achieved over $250,000 in sales for every fiscal quarter 
  • Maintained relationships with 15+ large contractor companies
  • Increased gross profit by 42% from 2017 to 2019
  • Lead and presented all company product promotions

To really sell your value, you should focus on your best achievements, rather than your daily tasks.

Instead of saying:

“Sales lead”

“Achieved over $250,000 in sales for every fiscal quarter.”

Simply put, the first statement is way too vague. It shows you were in charge of sales, but it doesn’t say whether you actually sold anything or not. 

The second statement shows that you managed to sell A LOT , and consistently too. Hard numbers that prove your skills – can’t argue with that!

What if You Don’t Have Work Experience?

Maybe you’re a graduate looking for your first sales job?

Or maybe, you have experience in sales-related jobs, but never as a sales representative?

Don’t worry –

Simply list all previous job responsibilities that are most relevant to the job description.

Even though you haven’t held an official sales representative job title , it doesn’t mean you don’t have relevant experience or skills.

Are you recent graduate? Make sure to check out our student resume guide !

Use Action Words to Make Your Sales Resume POP!

…are all common words that the recruiter sees time and time again.

However, you want to separate your resume from the competition, which means using power words to make your achievements stand out:

  • Conceptualized
  • Spearheaded

How to Correctly List your Education

Next, it’s time to talk about your education.

Depending on the job you apply for, you may require a degree or high school diploma. 

Those with impressive sales achievements may not need to impress with their education at all.

There’s nothing too complicated with this section, just list the basics in the following format:

  • Degree Type & Major
  • University Name
  • Years Studied
  • GPA, Honours and relevant courses.

B.A. in Strategies in Sales Management

University of Michigan

2012 - 2016

  • Relevant Courses: Sales Forecasting & Budgeting, Developing Strategic Relationships with Major Customers, Managing Sales-Related Change, Developing and Using Customer Insight

We understand that you may have further questions. If so, here are the answers to some of the most frequent questions that we get:

What if I have not yet finished my studies?

  • Regardless of whether you’re a sales graduate or still studying, you should still mention every year of education to date

Should I include my high school education?

  • Just include your highest form of education, which will likely be your high school education if you didn’t go to college 

What is more important, my education or experience?

  • In the sales field, your experiences are the most important, so those go first.

Be sure to check out our guide on how to list education on a resume .

Top 15 Skills for a Sales Resume

A top sales representative is able to show their talents through the number of sales they convert.

You won’t even get to that stage if don’t include the correct skills on your resume.

Here are some of the most common sales skills that the recruiter will be looking for:

  • Product Knowledge
  • Rapport Building
  • Time Management
  • Product Presentation
  • Contract Negotiation
  • Closing Sales
  • Prospecting
  • Public Speaking
  • Problem Solving
  • Conflict Resolution

Here’s a more comprehensive list of 100+ must-have skills this year .

What Else Can You Include?

We’ve now covered every essential resume section .

But ask yourself one question –

Have you done enough to make the sale ?

You need your resume to stand out !

Adding additional sections can really round you out as a candidate.

Awards & Certifications

Have you won salesperson of the month?

Have you completed any courses to improve your sales skills?

If you said yes to any of the above, make sure to mention them in your resume!

Here’s an example:

Awards & Certificates

  • “The Art of Sales” - Coursera Certificate
  • “Public Speaking Masterclass” - MadeUpUniversity

As a sales representative, you will be communicating with a diverse clientele. 

As such, it can be useful to know other languages.

Either way, being able to speak a second language is always an impressive skill to a hiring manager, so feel free to add a language section if you have space.

Rank the languages by proficiency:

  • Intermediate

This section simply requires a sentence about what you like to do when you aren’t working. 

Doing this allows the hiring manager to see what kind of person you are. 

This section also adds a more personal touch to your resume.

Here’s which hobbies & interests you may want to mention.

Include a Cover Letter with Your Resume

Want to increase your chances of getting the interview call?

Attach a cover letter with your resume.

Cover letters are still an important part of the hiring process.

You see, a cover letter is a specific and personal piece of content. 

Unlike an applicant that sends a generic resume to every company, a cover letter shows the hiring manager that you care about working for their company.

Here’s the winning formula:

cover letter structure

You should complete the following sections:

Personal Contact Information

Your full name, profession, email, phone number, location.

Hiring Manager’s Contact Information

Full name, position, location, email

Opening Paragraph

It’s no secret that recruiters skim through applications. As such, your opening paragraph must be immensely powerful. Use concise language to mention:

  • The position you’re applying for
  • Your experience summary and best achievement to date

Once you’ve sparked the reader’s interest, you can get deeper into the following specifics:

  • Why you chose this specific company
  • What you know about the company
  • How are your top skills relevant for the job
  • Which similar industries or positions have you worked in before

Closing Paragraph

  • Don’t just end the conversation abruptly, you should:
  • Conclude the points made in the body paragraph
  • Thank the hiring manager for the opportunity
  • Finish with a call to action. This is a good way to start a conversation. A simple “At your earliest opportunity, I’d love to discuss more about how I can help company X” will work

Formal Salutations

End the letter in a professional manner. Something like, “ Kind regards ” or “ Sincerely. ”

For more inspiration, read our step-by-step guide on how to write a cover letter .

Key Takeaways

If you combined your sales skills with the advice above, you should have successfully convinced the recruiter to give you an interview. 

Before leaving, let’s sum it all up:

  • Format your sales resume correctly. Prioritize the reverse-chronological format, and then follow the best practices on content layout
  • Start your resume with a summary or objective to hook the recruiter
  • Highlight your top sales achievements, rather than your daily duties
  • Use your sales skills to write a convincing cover letter

Suggested Reading:

  • The One-Page Resume of Richard Branson
  • What Is Your Greatest Accomplishment? [3 Proven Answers]
  • 101 Career Paths for Every Personality [2024 Guide]

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  • • Led a team of 15 sales professionals, achieving a 40% year-over-year increase in sales revenue by implementing innovative sales strategies and enhancing the sales process.
  • • Spearheaded the expansion into three new markets, resulting in a 25% increase in market share and establishing the company's presence in competitive regions.
  • • Negotiated and secured contracts with key accounts worth over $5M, contributing significantly to the company's bottom line and strategic growth objectives.
  • • Developed and executed a comprehensive training program for new hires, reducing ramp-up time by 50% and significantly improving sales team productivity.
  • • Implemented a CRM system that improved lead tracking and sales forecasting accuracy by 35%, enabling more strategic decision-making.
  • • Organized quarterly sales conferences to align on goals, share best practices, and foster team unity, which was instrumental in boosting team morale and performance.
  • • Managed a region generating over $2M in annual sales, exceeding sales targets by 20% each quarter through effective territory management and customer engagement strategies.
  • • Launched a partner program that increased sales channel revenue by 30% within the first year, enhancing product distribution and market penetration.
  • • Led the turnaround of an underperforming district, achieving a 15% sales increase in the first six months through strategic realignment and team motivation.
  • • Collaborated with marketing to develop targeted campaigns that increased lead generation by 40%, directly impacting sales growth.
  • • Initiated a cross-functional team effort to address customer service issues, reducing complaint rates by 60% and improving customer satisfaction scores.
  • • Exceeded individual sales targets by 25% for three consecutive years through effective client relationship management and strategic sales approaches.
  • • Played a key role in a project that resulted in a 20% increase in customer retention by enhancing product training sessions for clients.
  • • Contributed to a 10% year-over-year growth in sales by identifying and penetrating new market segments with high potential.
  • • Facilitated successful negotiations of contracts with major clients, securing deals that were 15% above the average contract value.

23 Sales Resume Examples & Guide for 2024

Your sales resume must clearly showcase your track record of sales achievements. Highlight numerical sales successes, such as hitting targets or growing customer bases. Include examples of relationship building and retention strategies. Demonstrate your proficiency in various sales techniques and tools through concise examples and recognitions.

All resume examples in this guide

resume skills examples sales

Entry-Level Salesperson

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Sales Representative

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Sales Manager

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Sales Associate

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Software Sales

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Solar Sales

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Jewelry Sales

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Door To Door Sales

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Enterprise Sales

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Executive Sales

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Inside Sales

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Outside Sales

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Phone Sales

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Luxury Sales

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Furniture Sales

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Construction Sales

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Director of Sales

Resume guide.

Sales Resume Example

Resume Format

Resume Experience

Hard & Soft Skills

Certifications & Education

Resume Summary/Objective Tips

Additional Resume Sections

Key Takeaways

By Experience

Sales resume example

Sales require a talent for persuasion. Hence, recruiters are looking for candidates who can demonstrate experience and promote their skills.

But you’re not sure how to go about it without sounding too arrogant.

We can help with that!

Our guide will teach you:

  • How to get noticed by optimizing your sales resume for both ATS (Applicant Tracking Systems) checks and recruiters.
  • How to build a solid experience section and a powerful resume summary.
  • Various writing tricks you can use, each illustrated with a real sales resume example.
  • How to create an assorted skills section that shows off your technical and social abilities.

And if you’ve set your sights on a specific sales role, we’ve got you covered:

  • Sales Cover Letter Guide
  • Insurance Sales Resume Guide
  • Pharmaceutical Sales Rep Resume Guide
  • Head of Sales Resume Guide
  • Sales Consultant Resume Guide
  • Area Sales Manager Resume Guide
  • Sales Analyst Resume Guide

Sales resume example

Sales Director | Strategic Planning | Client Relations resume example

Here’s what this applicant does well in their resume:

  • Strategic leadership and team success: The use of concrete examples, such as “40% year-over-year increase in sales revenue” effectively highlight the candidate’s sales skills.
  • Market expansion and client relations: The applicant clearly knows that the role is performance-based. Showcasing relevant achievements like the ability to grow businesses and manage key accounts is crucial.  
  • Innovative solutions and process improvements:  The resume perfectly underscores what makes the candidate rise above other contenders - their ability to use innovative sales strategies, enhance sales processes, and develop comprehensive training programs for new hires.

How to format your sales resume

Understanding your audience is crucial, both in sales and resume writing. Just as effective sales tactics hinge on resonating with the customer, a captivating sales resume relies on your excellent communication skills and ability to convince hiring managers of your value. In both instances creating a clear message, tailored to your audience’s needs and preferences is the key to success.

A powerful sales resume aligns your strengths with the company’s specific needs, mission and goals. It also showcases what you’ve achieved as a sales specialist so far.

To ensure you have a solid resume framework:

  • Use the reverse-chronological resume format : Recruiters want to see how you’ve expanded the scope of your responsibilities and the projects you’ve handled over time.
  • Opt for the hybrid resume format ,  if you’re transferring careers: Don’t dismiss prior work experience, especially if it’s within the same business niche. Underscore your transferable skills.
  • Pick the functional resume format , if you’re a sales novice: No experience? No worries, this layout will allow you to put an emphasis on your formal training and all the sales skills you have to offer.
  • List your LinkedIn in the resume header : Being in sales means you’re also representing a company and its brands. That’s why hiring managers must confirm how you conduct yourself professionally.
  • Employ your sales skills in the resume summary: Even if you’re a novice, you must prove you can actually sell something. And it begins with your knowledge and skills.
  • Showcase your career progress in the experience section: Emphasize your go-to attitude when it comes to tackling bigger and more complex sales campaigns.
  • Don’t make your resume longer than 2 pages : Part of what makes a sales pitch effective is the art of being concise. So, if you have lots of experience, be selective with what you include.
  • Choose a stylish design : When it comes to design, you can add a splash of color  to make your resume stand out. Just don’t go overboard and turn your application into a promotion poster.
  • Pick a cool, but readable font :  Long gone are the days when you had to stick to Arial or Times New Roman to make your resume presentable. Lato and Exo 2 are great alternatives, but other serif and sans-serif fonts work, too!
  • Optimize your sales resume for ATS scans: Hiring managers rely on ATS software  to filter out the viable candidates. To pass these scans, make sure to repeat keywords  and phrases you see in the job ad.
  • Save your application as a PDF file : Don’t risk wasting your writing and formatting efforts by saving your sales resume as a Word document. More often than not, this file type scrambles the document design to adjust it to the reader’s device settings.

Delving beyond the general sales resume structure recommendations, and knowing what sections to add and where to place them is vital for your success.

If your work history is short or is not directly related to the sales field, push the skills and certification segments near the top of your resume. Showcase you’ve undergone the necessary training and you’re familiar with the fundamental sales principles. Plus, indicate how you want your career to progress in the future.

On the other hand, if you’ve been in the industry for a few years now, start with your most relevant positions. Be mindful to stick to the reverse chronological order, when listing them.

Then, include any additional qualifications you’ve obtained as a sales expert.

Is your resume good enough?

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

It may seem like a lot to keep track of, but there are only five must-have sections:

The top sections on a sales resume:

  • Contact information:  Allow recruiters to contact you easily via email or your business profiles. It’s no use getting noticed if hiring managers can’t reach you.
  • Sales objective or summary:  Inform recruiters of your career goals and how they align with the role in question.
  • Experience in sales:  Show hiring managers that you have relevant experience in the role they're hiring for.
  • Sales skills:  Display the skills and knowledge that make you the best fit for the role.
  • Education:  Recruiters are interested in your academic background because they want to ensure you have a foundational understanding of sales principles.

Each of the sections above focuses on a particular area of your expertise. But while these simplify the process of categorizing your experience and skills, they don’t indicate the specific details hiring managers are searching for in a sales resume.

So, here are the top points your sales resume must cover to draw recruiters’ attention:

What recruiters want to see on your resume:

  • Sales experience:  Prior practical experience gives recruiters confidence in your ability to perform the job, as it demonstrates that you have already honed some of the necessary skills in a real setting.
  • Communication skills:  A crucial part of sales is being able to effectively convey information and persuade customers, which is why recruiters prioritize this as a key characteristic in potential hires.
  • Knowledge of the product/industry:  Understanding the product or the industry means you can craft strategies that will appeal to the company’s target demographic.
  • Demonstrated achievement of sales goals:  Hiring managers prioritize measurable accomplishments because they show your ability to deliver results and meet targets.
  • Client relationship management:  Recruiters look for this skill to ensure you can handle and grow relationships with clients effectively to maximize sales and client retention.

How to write your sales resume experience

As its name suggests, the resume experience section  is where you lay out your relevant work history, along with pertinent achievements and awards you’ve obtained for each of the positions you’ve held. That’s because hiring managers want to know the results  of your actions, instead of what you did on a day-to-day basis.

When it comes to sales, the effectiveness of marketing strategies and tactics is measured by the conditions and environment in which they have been applied. Simply put, without context and results, sales approaches are mere tools. Yet, understanding where and how to apply these instruments is crucial. Hence why recruiters are so focused on achievements, They want to ensure you know how to apply your knowledge and expertise before they give you a chance at an interview.

Use the experience section to display the scope of your sales experience by referencing important moments of your career. If you’re transferring from a different industry, stress the relevance of your specific business niche expertise to the company’s business operations as well as the role you’re applying for. For instance, having pharmaceutical knowledge will make a good impression on recruiters, if you’re striving to become a sales representative within the beauty industry.

Yet, your experience doesn’t have to come only from past job positions you’ve held. Depending on the company’s main product or service, your expertise may come from:

  • Volunteering and side gigs you’ve done.
  • Being a member of an interest group or association.
  • Having a deep understanding of the particular industry and the competitors within the niche.
  • Trying to develop a similar product or service yourself.

Regardless of which route you choose, remember to link your sales experience to specific achievements. The best way to frame each bullet point in your entries is to:

  • Begin with an action verb  to enhance the impact of your wording.
  • Provide context to explain why this particular success story is worth mentioning.
  • Finish off by detailing the outcome of the situation.
  • Remember to use resume keywords  and phrases from the job ad to tailor your experience section.

Hiring managers are searching for applicants who masterfully balance thoughtfulness, responsibility, and decisiveness. The perfect candidate is aware that actions have consequences, but at the same time, they’re goal-oriented and proactive.

To illustrate, check out the following sales resume example experience section:

  • • Achieved a 30% cold calling success rate for 2022.
  • • Increased the monthly Average Order Value (AOV) for 40+ client accounts.
  • • Awarded Sales Representative of the Month.

While the section highlights some of the candidate’s abilities and achievements, the lack of attention to detail is evident. The applicant has:

  • Missed the chance to include a company website. Showcasing the type and quality of products and services your past employers offer can provide insight into the target audiences you’re used to analyzing.
  • Omitted key details about the listed achievements. Having a “30% cold calling success rate” doesn’t mean much if it can’t be compared to the overall scale of the company’s business operations.
  • Failed to make their Sales Representative of the Month award count for something. This is an in-house prize. As a result, eligibility to receive such acknowledgments varies from company to company. So, recruiters won’t be able to determine the scale of your success if the criteria isn’t public or widely recognized within the industry.

Business owners are concerned with the bottom line. So, whenever possible, don’t forget to mention the scale of the projects you’ve handled. Also, make sure you clearly show the link between your actions and the results you’ve achieved.

Here’s how this candidate enhanced their experience section after consulting with us:

  • • Achieved a 30% cold calling success rate for 2022 and, as a result, onboarded 170 new business clients.
  • • Increased the monthly Average Order Value (AOV) for 40+ client accounts by 59% through various upselling methods.
  • • Awarded Sales Representative of the Month 3 times in a row for closing over 18 deals above $45,000 for each respective month.

Straight away, recruiters know the:

  • Type of clients the applicant has experience with.
  • Revenue growth they can bring on a monthly and yearly basis.
  • Candidate’s strengths when it comes to sales skills.

How to quantify impact on your resume

By now you’ve seen just how vital measuring the impact  of your work is. For a performance-based job like sales, this is especially important because your work must deliver the desired results.

It’s true that certain job aspects can be difficult to quantify, so we’ve compiled a list with some metrics you can reference on your sales resume to get you started:

  • Numeric sales achievements: Demonstrate your ability to meet sales targets.
  • Percentage increases in sales: Underscore your contribution to driving growth and improving sales performance.
  • Size of your client portfolio: Reveal the number of clients you’ve effectively managed to show your ability to handle pressure and foster professional relationships.
  • Revenue generated: Highlight your direct impact on the company’s bottom line.
  • Number of cold calls made: Display your proactive approach towards securing new business.
  • Increases in market share: Indicate your strategic ability to grow the business.
  • Quantitative growth of customer base: Prove you have stellar client acquisition skills.
  • Sales rankings: Feature any professional acknowledgments from past employers to demonstrate your talent for high performance.

Writing a sales resume with no experience

We’ve already noted some of the ways you can display relevant sales experience, despite a short work history. But if you’re on your path to securing your first job , you can still reference:

  • Volunteering  and fundraising experience.
  • Memberships in professional associations  and organizations.
  • Relevant research you’ve conducted and case studies you’ve published.
  • Additional training  you’ve completed.

Once you’ve determined what you want to detail on your sales resume, just remember to:

  • Frame each entry as a project if you’re not formally employed.
  • Start your bullet points with the appropriate action verb.
  • Explain what was the goal of your project and the actions you took.
  • Share the results and insights your work offers.

How to list your hard skills and soft skills on your resume

No resume is complete without the skills section . It outlines the scope of your technical and social attributes. Particularly the ones you haven’t had the chance to address anywhere else on your resume.

Generally, they can be divided into two categories:

  • Sales hard skills : These cover your knowledge of basic sales principles, contract management, and lead generation. Basically, the relevant know-how you can’t do your job without.
  • Sales soft skills : These demonstrate how well you work with other colleagues, as well as your ability to foster business relationships and negotiate contracts.

We know it’s tempting to overcrowd this segment with your top technical abilities. However, hiring managers are looking for candidates with a well-rounded profile. This means that the perfect applicant has to have analytical thinking and high emotional intelligence.

To make sure you don’t overcrowd your skills section:

  • Read the job requirements listed in the job ad.
  • Review your sales resume once again and write down which of the skills from the job ad you haven’t mentioned so far.
  • Think of relevant achievements for each of the new elements you want to add to this section.
  • Begin each description with an action verb.
  • Provide some context to explain why your accomplishment is significant.
  • Outline the outcome of your work.

Depending on the position, a various combination of your skills will be required. But if the job ad doesn’t offer much information, we’ve prepared two lists with top sales skills to help you out:

Best hard skills for your sales resume

  • Negotiation
  • Closing Deals
  • Salesforce CRM
  • Microsoft Excel
  • Data Analysis
  • Lead Generation
  • Direct Sales
  • Product Knowledge
  • Pipeline Management
  • Sales Presentations
  • Cold Calling
  • Market Research
  • Contract Negotiation
  • Sales Strategy Development
  • Client Retention
  • Sales Reporting
  • Contract Management

Best soft skills for your sales resume

  • Communication
  • Time Management
  • Flexibility
  • Relationship Building
  • Self-Motivation
  • Adaptability
  • Problem Solving
  • Personal Organization
  • Customer Service
  • Emotional Intelligence
  • Public Speaking

How to list your certifications and education on your resume

Another way to reference certain abilities and expertise you have is to illustrate your academic background.

Every company has its own requirements when it comes to the type and level of education they demand from candidates. Generally, a Marketing Management or Business Administration degree goes a long way. Although some employers are happy with applicants who have the equivalent practical experience instead.

That’s why, even if you’re transferring from a different field, your chances of securing the position aren’t impossible. Especially, if your degree is related to the business niche in which you’ll operate.

With that said, if you’re a tenured professional with a college degree, build your education section  by including your Bachelor’s and/or Master’s degree. For each entry you’ll need to list:

  • The name of your degree and your college.
  • The date of course completion.
  • One or two of your academic achievements.

On the other hand, if you're a recent graduate, make sure you also include one piece of relevant coursework  or related majors and minors  that align with the role-required skills.

Here’s how to do it:

  • • Researched and presented a paper on Profanity as a Sales Tool: The Impact of Swear Words in Sales Copy
  • • Majored in International Marketing Management, Digital Marketing and e-Commerce Marketing.

In addition, if you don’t want to add your high school diploma , certificates are always a good alternative .

These are even easier to incorporate into your resume. Just list the name of your qualifications, as well as the name of the issuing organization. Like so:

If you’re not sure which certificates to include on your sales resume, we’ve compiled a list with the current most popular certificates with recruiters:

Best certifications for your sales resume

  • Certified Professional Sales Person (CPSP®)  
  • Certified Sales Executive (CSE)  
  • Certified Inside Sales Professional (CISP)  
  • Certified Professional Sales Leader (CPSL)
  • HubSpot’s Inbound Sales Course  

How to write your sales resume summary or objective

Pay special attention to how you frame your resume profile . This is a short paragraph, placed right below the resume header. It’s freeform in nature and outlines your key career achievements—consider it your sales pitch to hiring managers and potential employers.

Based on how much sales experience you have, there are two types of resume profiles you can choose from.

The first one is the resume summary . This type is best used by specialists with at least 4 years of practical sales experience.

If you opt to write a resume summary, make sure to mention:

  • Notable past employers.
  • At least two significant career achievements that relate to the available position.
  • At least three core job skills—remember to use keywords and phrases.

By contrast, if you’re still a sales novice, the resume objective  is the way to go. Like the summary, it provides a brief description of your professional wins so far, but here the focus is mainly on your:

  • Ability to align your strengths and expertise with the company’s goals.
  • Top technical and social skills.
  • Education and certifications.

Let’s look at a few examples so you can see the difference.

First, check out the following sales resume objective sample:

It doesn’t pack the same punch as a sales pitch usually does. This sample’s main issue is the lack of specificity. The candidate states they’re proficient in various skills. Yet, the objective doesn’t detail how these talents were acquired or where for that matter. Plus, the candidate doesn’t mention any relevant internships or side work to support their application.

Finally, the resume objective claims the applicant is “currently undergoing training to become certified.” But there are many sales-related certificates out there and employers can be very picky when it comes to which certificates they deem preferable.

Here’s how adding a few details can make your objective statement more convincing:

Now, take a look at the sales resume summary example below:

Very unimpressive!

Although the success of your resume profile relies on top-notch pitching skills, don’t treat the summary as a dating profile. Don’t count on resume buzzwords  to stand out as they don’t add value to your application. What’s more, this candidate is far too succinct because they haven’t:

  • Mentioned any relevant achievements or special training.
  • Shared the names of the awards they’ve won, some of which could be completely unrelated to the job in question.
  • Listed the exact name of the certificate they hold. Don’t forget that the names of certificates and certain skills often serve as keywords when it comes to ATS checks.  

With these points in mind, the following edit shines a better light on the candidate’s qualifications:

This version lets hiring managers know exactly what they can expect from this applicant, such as:

  • An annual revenue increase.
  • Excellent contract management and relationship-building skills.
  • A professional who’s in step with industry trends.

Additional sections for a sales resume

Using cookie-cutter sales resume templates is a thing of the past. While it’s recommended you follow certain best practices, using a standard resume template is the same as trying to promote two competing products by using the same sales tactics.

To stand out you must truly make the resume your own. This means that your individuality must shine through.

Adding extra sections to your sales resume  is a smart way to get noticed by recruiters. This way you can include relevant bits of information about your expertise that don’t really fit the mold of other sections.

For instance:

  • A portfolio with case studies, research, and presentations  you’ve done, even if only as part of your coursework.
  • Awards, prizes, and other professional recognitions from past employers you’ve received.
  • Promotion and marketing campaigns you’ve designed and facilitated for charity events.

How to put a presentation section on your resume

Some of the extra section examples we’ve listed don’t really apply to novice sales specialists.

That’s why, if you don’t have much experience, your best option would be to share a presentation you’ve done. This way you can showcase where your expertise lies, as well as the breadth and depth of your sales knowledge. It will also prove how up-to-date you are with industry trends.

To do this:

  • Leave some free space near the education section.
  • List the title of your presentation.
  • Provide a summary of what your presentation is about.
  • Cite the start and end date of your project.
  • Share at least one achievement that resulted as a direct consequence of your presentation.
  • Link to an online version of your work, if applicable.

You can follow the education section format above or the example we’ve prepared below:

  • • Secured a year-long internship with eWin Digital Agency as a B2C Sales Advisor.

Key takeaways

And that’s how you build a powerful sales resume! Simply:

  • Pick the reverse-chronological resume format to detail your work history.
  • Include your LinkedIn profile in the resume header.
  • Use the chance to turn your resume summary into a sales pitch.
  • Bear in mind to quantify the achievements you list in the experience section.
  • Show a glimpse of your character by attaching extra sections to your resume.
  • Highlight your academic background and any additional training you’ve undergone.
  • Supplement your skills section by referencing talents or aspects of your personality that you haven’t had the chance to address elsewhere on your resume.

Sales resume examples

Explore additional sales resume samples and guides and see what works for your level of experience or role.

Entry Level Salesperson Resume Example

A typical sales resume is going to focus heavily on their performance in previous sales roles. That’s where the challenge of an entry level salesperson resume comes in. Fortunately, there are other ways to show you’ve got sales skills and the right attitude to learn.

Consider whether you’ve had experiences which showed persuasion, determination, passion, or just ingenuity. These examples can demonstrate you have what it takes to thrive in a sales position even without any formal work experience.

Beyond this, you need to show you’re ready to learn. Show you’re eager to get out there and grow to really stand out.

Finally, you can show you have what it takes for an entry-level sales position with more than just the resume. Make sure your communication skills shine during the whole application process. Write your resume and cover letter in a concise but persuasive manner. Follow-up with an email to keep the hiring manager engaged and after an interview be sure to send a thank you letter.

Sales Representative Resume Example

  • Show that you can hit and exceed sales targets, communicate effectively, and manage your leads.
  • Showcase your qualities as a sales representative clearly, through extremely specific examples.
  • Display customer-related experience, e.g. account representative, support background, or any other experience that strengthens your ability to work with people’s needs.
  • Make you memorable and prove culture fit by demonstrating your personality, e.g. by adding information about your passions and side projects.

Sales Manager Resume Example

  • Strike a balance between demonstrating strong sales skills and the skills it takes to manage a team.
  • Demonstrate the impact you’ve brought to previous companies you’ve worked for. Don’t be shy about using the numbers that will help your case.
  • Demonstrate leadership skills as a sales manager by talking about your team and the progress you’ve helped it achieve. This could be an increase in sales results, a role in hiring new employees, or mentoring existing ones.
  • Include references from higher-ups. For a sales manager role, you can also add references from your team. This is a good way to show your managerial experience from their perspective.
  • Demonstrate you can push to complete work on time and get these past few clients before the close of the quarter.

Sales Associate Resume Example

  • Are very product-driven, e.g. they demonstrate passion for the product or the ability to learn more about it
  • Combine good personality with customer service skills that get results
  • Demonstrate genuine interest in the target industry through product knowledge and relevant detail
  • Display expert communication skills in the real world context, and NOT routinely list them in the Skills section
  • Showcase your personality through custom “Most proud” and “How I spend time: resume sections

Software Sales Resume Example

  • Show why you’re better than the somewhat notorious car salesman stereotype
  • Starts with being specific. Don’t just list your responsibilities from previous jobs, talk about the numbers. How many vehicles did you sell, what was the % improvement?
  • Includes information about upselling and offering add-ons to customers -- after all, that’s where the bulk of your profit comes from.
  • Covers communication and people skills just as well as hard sales numbers.
  • Include examples of assessing customer needs and working with different types and tax brackets of clients.

Jewelry Sales Resume Example

A director of sales has a lot on their plate and their resume will need to reflect the increased number of requirements for such an important position.

The first and most important point you need to get across is that you improve the company’s sales strategy. Some key components, depending on the industry, would include pipeline volume growth, reducing sales cycle length, and ultimately increasing the average purchase volume and growing monthly sales revenue.

Make sure you include relevant numbers for each of the improvements you’ve worked on. After all, if you’re in sales, you know that numbers speak for themselves.

Your director of sales resume wouldn’t be complete without a focus on leadership skills. Talk about your experience managing sales teams, mentoring mid-level management, and improving team effectiveness.

The position of director of sales is multifaceted and there’s a lot of other information you may want to include on your resume. Take a moment and think what has made an impression on you when recruiting for your own sales teams. This can be specific sales results, but most often memorable candidates include something in their resume that shows their personality and demonstrates culture fit.

sales resume example

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18 Key Skills to Include on a Sales Resume (with Examples)

A strong resume is important for landing a job in sales: with competition often fierce for sales roles, candidates need to showcase the right mix of hard and soft skills to stand out. This article will discuss the most important sales-related skills and abilities to emphasize on your resume to catch a hiring manager’s eye and help land an interview.

Advanced Sales Techniques

1. consultative selling.

Consultative selling is about becoming a trusted advisor to your customers. You listen attentively to their challenges and tailor your approach to offer personalized solutions. For instance, if you’re selling software, you might spend time understanding the client’s workflow, then demonstrate how your product can integrate smoothly and improve efficiency.

1. “Expert in building rapport and establishing trust, leading to a 30% increase in repeat business through consultative selling techniques.” 2. “Skilled in identifying client pain points and providing bespoke solutions, resulting in a 25% uptick in customer satisfaction scores.” 3. “Leveraged consultative selling to deepen customer relationships and upsell additional products, growing account revenue by 20%.” 4. “Conducted thorough needs analysis to tailor presentations and demos, successfully closing deals with a 15% higher average order value.” 5. “Facilitated customer decision-making processes by providing expert advice and personalized consultations, achieving a 95% customer retention rate.”

2. Strategic Prospecting

Strategic prospecting goes beyond just finding new leads; it’s about identifying high-quality prospects who are more likely to become valuable customers. This means analyzing potential clients’ business size, market position, and even their recent news or organizational changes to approach them with a compelling and relevant pitch.

1. “Implemented a strategic prospecting plan that increased the qualified lead pipeline by 40% within six months.” 2. “Utilized advanced market analysis to target and convert high-potential prospects into loyal customers, boosting sales by 18%.” 3. “Developed a systematic approach to prospecting that prioritized outreach to expanding businesses, resulting in a 22% increase in B2B sales.” 4. “Crafted personalized outreach campaigns based on in-depth research of prospects’ recent developments, achieving a 35% response rate.” 5. “Focused on strategic prospecting to identify and engage with key decision-makers, shortening the sales cycle by an average of 10 days.”

3. Value-Based Selling

Value-based selling puts the spotlight on the benefits and outcomes that your solution provides, rather than just the features or price. You highlight how your product or service can solve a specific problem or improve the customer’s situation. Imagine selling a project management tool; you would emphasize how it can streamline a client’s operations and save time, which translates to cost savings, rather than simply listing its features.

1. “Drove a 30% revenue growth by articulating the value and ROI of products to key stakeholders, utilizing value-based selling techniques.” 2. “Excelled in communicating the strategic value of solutions, leading to a 50% improvement in deal closure rates.” 3. “Transformed customer perceptions by shifting the focus from price to value, resulting in a 20% increase in average deal size.” 4. “Employed value-based selling to differentiate offerings in a crowded market, capturing a 15% larger market share.” 5. “Consistently exceeded sales targets by presenting tailored value propositions that aligned with customer objectives, achieving a 120% quota attainment.”

Technology Proficiency

4. crm software.

Customer Relationship Management (CRM) software is the backbone of sales technology. You should be adept at managing customer interactions, tracking sales leads, and maintaining client information. Examples of popular CRM systems include Salesforce, HubSpot, and Zoho CRM. Proficiency in these tools demonstrates your organizational skills and your dedication to maintaining detailed customer records.

1. “Proficient in Salesforce for end-to-end customer lifecycle management, resulting in a 20% improvement in customer follow-up efficiency.” 2. “Managed a 500+ client portfolio using HubSpot, enhancing customer engagement through targeted communication strategies.” 3. “Streamlined lead tracking process with Zoho CRM, increasing lead conversion rates by 15% within one fiscal quarter.” 4. “Utilized advanced CRM analytics to refine sales tactics, contributing to a 10% year-over-year sales growth.” 5. “Developed and maintained an accurate sales pipeline in CRM software, ensuring a 98% data integrity score and reliable forecasting.”

5. Sales Data Analysis Tools

Being able to analyze sales data helps you identify trends, forecast outcomes, and make informed decisions. Familiarize yourself with tools like Tableau, Excel, or Google Sheets for data visualization and analysis. Your competence with these tools can show how you transform raw data into actionable insights.

1. “Leveraged Tableau to create intuitive sales dashboards, providing the team with real-time insights that drove a 25% increase in productivity.” 2. “Advanced proficiency in Excel for complex sales data analysis, identifying key performance drivers that led to a 5% reduction in sales cycle duration.” 3. “Utilized Google Sheets for collaborative sales forecasting, resulting in a 90% accuracy rate for quarterly revenue projections.” 4. “Conducted a comprehensive market analysis using data visualization tools, enabling the launch of a successful product line expansion.” 5. “Implemented data-driven sales strategies based on in-depth analysis with Excel, contributing to a 12% uplift in cross-selling opportunities.”

6. Virtual Communication Platforms

In an increasingly remote working world, your proficiency in virtual communication platforms indicates how well you can maintain client relationships and collaborate with your team from anywhere. Tools like Zoom, Microsoft Teams, or Slack are common in sales environments. Your familiarity with these platforms ensures you can connect with clients and colleagues clearly and effectively.

1. “Facilitated seamless remote sales presentations and product demos via Zoom, maintaining a 95% client engagement rate.” 2. “Collaborated with cross-functional teams using Microsoft Teams, driving a 20% faster project completion rate for sales initiatives.” 3. “Mastered Slack for internal communication, streamlining the sales process and reducing email volume by 30%.” 4. “Conducted virtual sales training sessions through Zoom, enhancing team knowledge and contributing to a 10% increase in sales performance.” 5. “Adopted Microsoft Teams for daily sales huddles and pipeline reviews, fostering a culture of transparency and accountability in a remote work environment.”

Communication Skills

7. active listening.

You show respect and build trust by actively listening to potential clients. This means paying attention to their needs and responding appropriately. Example: “Listened to customer concerns to tailor product demonstrations effectively, resulting in a 20% increase in sales.”

8. Effective Presentation

Conveying information clearly and engagingly is a must. Your presentations should capture attention and make a persuasive case for your product or service. Example: “Crafted and delivered compelling product presentations, leading to a 30% uptick in client engagement.”

9. Negotiation and Persuasion

Being able to negotiate terms and persuade customers to close a deal are key facets of your role. You should highlight situations where you have successfully done so. Example: “Persuaded hesitant clients through targeted negotiation, improving contract closure rate by 15%.”

Personal Attributes

10. resilience.

In sales, you’re bound to face rejection and setbacks. Demonstrating resilience means you bounce back from challenges and maintain a positive attitude. For example, if you’ve consistently met or exceeded sales targets despite market downturns, this showcases your resilience.

1. “Overcame a significant industry slump by refocusing sales strategies, ultimately exceeding quarterly targets by 15%.” 2. “Maintained top sales performer status despite a highly competitive and evolving market, showcasing exceptional resilience.” 3. “Recovered from a lost key account by rapidly building a new client base, increasing overall sales volume by 20%.” 4. “Persistently pursued leads and closed deals in the face of increased market rejection rates, growing personal sales by 10%.” 5. “Demonstrated resilience by consistently achieving sales goals, even through organizational restructuring and market shifts.”

11. Adaptability

The ability to adapt is key in sales as products, markets, and technologies are always evolving. You adjust quickly to new sales methods or changes within your industry. You might share how you successfully shifted strategies to remote selling during unexpected situations.

1. “Swiftly transitioned to remote selling techniques during the pandemic, resulting in a 12% increase in customer engagement.” 2. “Adapted to new CRM software within weeks, minimizing downtime and maintaining a 100% client retention rate during the transition.” 3. “Revised sales messaging to align with shifting market demands, contributing to a 25% boost in lead conversion rates.” 4. “Embraced new product lines and quickly became proficient, leading to a 30% increase in cross-selling revenue.” 5. “Adapted sales approaches in response to real-time market feedback, allowing for a 15% faster sales cycle and increased customer satisfaction.”

12. Self-Motivation

Being self-motivated means you have the drive to set goals and achieve them without external prompting. A good indicator of this trait is when you’ve initiated projects or tasks beyond your sales role’s typical requirements, such as creating a new client outreach program that resulted in increased sales.

1. “Initiated and led a targeted outreach campaign for a niche market segment, resulting in a 35% increase in qualified leads.” 2. “Independently developed a comprehensive sales training manual, improving new hire ramp-up efficiency by 25%.” 3. “Proactively sought out advanced sales certifications, enhancing product knowledge and contributing to a 20% sales increase year-over-year.” 4. “Designed and implemented a customer referral program that generated a 40% uptick in lead generation through self-directed efforts.” 5. “Voluntarily took on additional market research tasks, uncovering untapped opportunities that led to a 10% revenue growth.”

Achievement and Metrics

13. sales targets.

Meeting or exceeding sales targets consistently is a testament to your selling skills. For example, you might highlight that you achieved 150% of your quarterly sales target, showcasing a strong ability to convert leads into sales.

14. Revenue Growth

Your ability to contribute to your company’s bottom line can be shown by detailing percentage increases in revenue. An example could be, “Drove a 20% increase in total revenue over a six-month period by acquiring new accounts and expanding existing ones.”

15. Client Acquisition Metrics

The number of new clients you acquire is a direct reflection of your networking and negotiation skills. Illustrate your effectiveness with specifics, like “Signed 30+ new client contracts in a single fiscal year, exceeding the team average by 40%.”

Additional Skills

16. time management.

Your ability to efficiently allocate your time affects productivity and sales outcomes. For instance, you might prioritize high-value clients or segment your day for different sales activities. Tools like digital calendars can improve your time management skills.

1. “Optimized daily schedule using digital calendars, increasing time dedicated to high-potential clients by 20%.” 2. “Implemented a time-management strategy to allocate specific hours for prospecting, follow-ups, and administrative tasks, boosting overall productivity by 30%.” 3. “Prioritized tasks based on revenue impact, which led to consistently meeting or exceeding monthly sales targets.” 4. “Reduced time spent on low-value activities by 25% through effective delegation and automation, redirecting focus to strategic sales initiatives.” 5. “Balanced multiple client accounts and projects by mastering time management tools, ensuring all monthly deliverables were met ahead of deadlines.”

17. Teamwork

Sales often require collaborative efforts, and your teamwork skills showcase your capacity to work alongside others. A key example could be strategizing with the marketing department to align sales goals with promotional campaigns.

1. “Collaborated with the marketing team to align sales strategies with promotional activities, resulting in a 15% increase in campaign-driven sales.” 2. “Participated in cross-functional teams to develop new product bundles, enhancing team synergy and increasing bundle sales by 20%.” 3. “Worked alongside customer service representatives to resolve complex client issues, improving team efficiency and customer retention rates.” 4. “Contributed to a team-driven approach for a major product launch, which successfully penetrated a new market segment and exceeded sales expectations by 25%.” 5. “Coordinated with the product development team to relay customer feedback, leading to product improvements and a 10% increase in customer satisfaction.”

18. Problem-Solving

When facing challenges, your problem-solving skills help you navigate through objections and find creative solutions. Whether it’s addressing customer concerns or adapting to market changes, you need to demonstrate how you’ve overcome obstacles, like developing a new pitch after identifying a common customer hesitation.

1. “Identified and addressed a recurring customer objection, redesigning the sales pitch and increasing close rates by 18%.” 2. “Developed a new lead qualification process to solve the issue of low conversion, resulting in a 40% improvement in lead-to-sale conversion.” 3. “Solved logistical challenges for a key client by coordinating with the operations team, securing the account and a 15% increase in order volume.” 4. “Crafted customized solutions for unique client needs, overcoming competitive pressures and enhancing customer loyalty.” 5. “Implemented a feedback loop between sales and product teams to quickly resolve product issues, reducing customer complaints by 30%.”

Industry-Specific Knowledge

When crafting your sales resume, grounding your expertise in the industry you’re applying to can give you a competitive edge. Showcasing your familiarity with relevant products, market trends, and customer profiles indicates your ability to hit the ground running.

For example, if you’re applying for a sales position in the pharmaceuticals industry, having an understanding of drug regulations, medical terminology, and the healthcare system will speak volumes. In tech sales, knowledge of software development processes, the latest gadgets, or cybersecurity can set you apart.

Here are types of industry-specific knowledge you might include:

  • Product knowledge: Understand features, benefits, and applications of what you’re selling.
  • Customer demographics: Know who buys the products and why.
  • Regulatory environment: Stay updated on laws and regulations affecting your industry.
  • Competitor insights: Be aware of what similar companies are doing.

You can demonstrate your industry knowledge through various experiences, such as:

  • Hands-on sales experience with industry-related products or services.
  • Relevant coursework or certifications.
  • Membership in industry-specific professional organizations.
  • Attendance at trade shows, workshops, or seminars.

Educational Background

When listing your educational qualifications, including the highest degree you’ve attained, like a Bachelor’s in Marketing, can be beneficial. If you hold a degree related to sales or communication, highlight your major and any coursework relevant to understanding consumer behavior or the art of persuasion.

Providing details of any sales certifications or specialized training courses you’ve completed demonstrates your commitment to the field and continued learning. For example, a Certified Professional Sales Person (CPSP) or a Strategic Sales Management certification can make your resume stand out.

Don’t forget to mention any sales-related workshops or seminars you’ve attended. These experiences show an employer that you stay updated on industry trends and best practices.

If you were active in extracurricular activities, like a marketing club or a role in student government, it’s helpful to note these as well. They can serve as proof of your leadership skills and ability to work within a team, both of which are valuable in sales positions.

Lastly, if your GPA is particularly high or you’ve received academic honors and awards, including these can shed light on your work ethic and achievement drive.

  • Degree : ‘Bachelor of Science in Business Administration, Sales Management’
  • Certifications : ‘Certified Professional Sales Person (CPSP)’
  • Workshops/Seminars : ‘Advanced Sales Techniques Workshop – 2023’
  • Extracurricular Activities : ‘Vice President – University Sales Club’
  • Awards : ‘Dean’s List – Fall 2020, Spring 2021’

Professional Development

When crafting your sales resume, enriching the Professional Development section with relevant qualifications can set you apart. These can showcase your commitment to the industry and your proactive approach to improving your skill set.

Workshops and Seminars

Participation in workshops and seminars is a vivid testament to your dedication to staying current with sales trends and skillsets.

  • Negotiation and Closing Techniques : A workshop on this topic might help you master the art of deal-making.
  • Advanced Sales Strategy Seminar : Attending seminars that focus on novel sales strategies can arm you with cutting-edge tactics to outperform competitors.

Online Courses

Online courses offer you the flexibility to learn at your own pace while keeping up with the latest sales methodologies and tools.

  • Inbound Sales Course : An online course like this from an established platform can polish your skills in attracting and engaging prospects effectively.
  • Salesforce Certification : Familiarizing yourself with popular customer relationship management (CRM) systems through certification courses can be highly beneficial.

Frequently Asked Questions

How can i effectively showcase my sales skills in a resume.

To showcase your sales skills, quantify your achievements with concrete numbers and awards. Highlight situations where you’ve successfully met sales targets or grown customer bases, and be succinct in describing these accomplishments.

What are the top sales representative skills to highlight on a resume?

The top sales representative skills to highlight include persuasive communication, customer relationship management (CRM), negotiation, lead qualification, and time management. Emphasize your proficiency in these areas with results-driven examples, like expanding a customer base by a certain percentage.

Which three adjectives best capture essential sales skills for a resume?

The three adjectives that best capture essential sales skills for a resume are ‘adaptable,’ ‘persuasive,’ and ‘results-oriented.’ Using these adjectives conveys your ability to adjust to client needs, convince prospects, and consistently meet sales goals.

How should I list technical and hard sales skills on my resume?

List technical and hard sales skills in a dedicated ‘Skills’ section using bullet points for clarity. Include items like proficiency in specific sales software, data analysis, and fluency in foreign languages if applicable.

Can you provide examples of soft skills that are valuable for a sales resume?

Valuable soft skills for a sales resume include emotional intelligence, teamwork, problem-solving, and the ability to handle rejection.

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  • 2 Detailed Examples of Administrative Assistant Resumes

How to Write a Sales Resume That’ll Close the Deal (Example Included!)

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Sales jobs are filled with high highs (hello, commission checks!) and low lows (looking at you, high quotas and unreasonable customers), but most sales representatives derive great satisfaction from their work. If you love the thrill of the hunt, the art of negotiating, and the sense of accomplishment that accompanies a freshly signed contract, sales might be the perfect industry for you.

Sales is a diverse space, spanning a variety of roles, levels, mediums, and organizations. You could sell directly to consumers or to businesses, close all of your deals over the phone or in person, specialize in finding new leads or sell exclusively to enterprise-level organizations. And virtually every company across virtually every industry employs sales representatives. So your options are practically endless.

Whether you’re a seasoned pro in the market for a new account executive opportunity or a relative novice looking to break into a business development role (also called a sales development role, depending on the company), you’ll need a compelling sales resume to capture a prospective employer’s attention. Here’s how to write yours.

Include These Key Sales Facts

While the sales industry is vast and varied, there are a few essential elements that every standout sales resume should feature prominently. They include:

  • Where you have sold/regions you’ve managed (e.g. San Francisco, southwest, EMEA)
  • The types of products you’ve sold (e.g. SaaS, office supplies, employee benefits packages)
  • The types of customers you’ve sold to (e.g. consumers, emerging businesses, healthcare organizations)
  • Who you’ve worked with (e.g. developers, managers, C-level executives)
  • Deal sizes (e.g. $50K, 13 locations, 125 users)
  • Length of an average sales cycle (e.g. four weeks, six months)
  • Quota achievement (e.g. 104% quota achievement for Q3)

Recruiters will, of course, be interested in your work history, career progression, education and training, technical skills, and achievements, too (more on that below), but your resume will be strengthened immensely by including the above details first and foremost for each of your past sales roles.

Use the Right Lingo

Like every industry, sales has a language all its own (think prospecting, territory, quota). And that means recruiters will be keeping an eye out for specific terms as they read through your resume. Tailoring your resume for each individual job description is an excellent strategy for ensuring that you’re hitting all the right keywords (more on that here ). Remember, if you have experience performing a task listed in the job description, be sure to include it on your resume!

Another compelling reason to tailor your resume? The applicant tracking system (or ATS for short). This program scans your application for certain keywords to determine whether your experience is a good match for the job. If you don’t have enough relevant terms on your resume, the ATS might discard your application before a recruiter has a chance to review it. In other words, you could be screened out if you didn’t take the time to keyword-optimize your resume—even if you have the right experience.

You can use the common keywords listed below as a starting point—but again, be sure to emphasize the most relevant ones. For example, if the role you’re applying for is focused on new business and doesn’t include ongoing client relationship management, you’ll want to downplay your account management experience and lean into your prospecting and business development experience.

  • Account Management
  • Business Analysis
  • Business Case
  • Business Development
  • Cold Calling
  • Consultative Selling
  • Customer Relations
  • Executive Relationships
  • Forecasting
  • Lead Generation
  • Negotiation
  • Overcoming Objections
  • Pitch Decks
  • Presentations
  • Prospecting
  • Relationship Management
  • Return on Investment
  • Sales Cycle

Highlight Those Numbers

Quantifying your experience—whether direct or transferable—will be incredibly important as you’re writing your sales resume. Because sales is ultimately about results, prospective employers are going to want to see proof of your ability to deliver. Assigning numbers like percentages or dollar amounts can help to bring your sales accomplishments to life. Here’s what it might look like:

  • Reached 99% quota achievement for FY 2018
  • Delivered 115 new, viable sales leads resulting in $220K in new revenue for Q2
  • Called 150+ donors each day, bringing in $13K in contributions in just three months

If you’ve been in the same role for a number of years, you might prefer to detail your day-to-day responsibilities (like prospecting, presenting, and negotiating contracts) separately from your accomplishments. This might make your resume easier for a recruiter to scan and, even better, make your dazzling achievements easier to spot. Take a peek at the example at the end of this article to see how it might look in practice.

Don’t Ignore Training and Technical Skills

There are a variety of popular (and effective!) sales methodologies that prospective employers will likely consider to be highly valuable. So if you’ve attended a training or seminar or earned a certification in a particular methodology, like Sandler or Challenger, be sure to feature it on your resume. Even if these trainings aren’t a must-have for a certain job, hiring managers will probably be impressed by your commitment to fine-tuning your expertise.

Sales representatives also rely on a combination of customer resource management (CRM), business development, networking, communication, and tracking tools to perform their jobs effectively. So if you have experience with tools like Salesforce, PowerPoint, Yesware, OrgChartPlus, LinkedIn InMail, or LinkedIn Sales Navigator, you’ll want to include them on your resume. Better yet, be sure to read through the technical requirements section of every job posting so that you can include all the relevant skills on your resume.

If You’ve Never Had a Sales Job Before

Breaking into a new industry as an entry-level candidate or a career changer can feel intimidating. But it’s a very attainable goal, so long as you apply for the right types of roles and tailor your resume accordingly.

The first thing you’ll want to do before you start writing your resume is identify your most relevant transferable skills. Experience interacting with customers, making phone calls, drafting emails, fundraising, coordinating events, or conducting internet research (just to name a few) are all highly transferable. Soft skills like an upbeat attitude, persistence, and adaptability will be important too.

If you’re having a tough time determining what’s relevant (and what’s not), pull up a few job postings and read through the descriptions to get a feel for what will be most important. And remember to think big picture: You might not have experience cold calling prospective customers, but you probably have experience calling companies, asking questions and gathering information over the phone, leaving voicemails, and following up. And that counts!

A resume summary , while totally optional, can be a fantastic way to tie seemingly unrelated experiences together. It’s also a great place to (briefly) answer the question, “Why sales?” Here’s what a summary for someone looking to transition into sales might look like:

Ambitious, persistent, and goal-oriented people person with three years of experience managing public relations in the startup space. A skilled and persuasive communicator eager to leverage expertise in cold calls, presentations, and research in an entry-level sales role.

Whether you’re a career starter or a career changer, for a sales resume it’s important to quantify your resume bullet points as much as possible. Try thinking about your past responsibilities in terms of goals and achievements. Were you tasked with sourcing and hiring vendors for an event? You might write a bullet point that reads:

  • Sourced five vendors and negotiated contracts in just three weeks, staying within $7K budget for a 100-person event.

A Few Additional Things to Keep in Mind

  • Stick to a single-page chronological layout. This rule applies to virtually every job seeker (though super-seasoned executives might have longer resumes and career changers might consider an alternative format ). Tailoring your resume for each job and cutting experience that’s more than 10 years old should help you keep the length down. Follow this handy guide to writing a chronological resume for more details.
  • Create scannable sections. Organizing your resume into clear, easy-to-identify sections (like sales experience, education, and technical skills) will make it much easier for recruiters to read. They’re busy, so scannability is key. Even better, it’ll help your dazzling achievements stand out.
  • Write vibrant bullet points. Breathe life into flatlining bullet points with this simple formula: compelling verb + job duty + tangible number or outcome. So Cold-called prospective customers becomes Targeted and vetted prospective customers through 100+ daily cold calls, resulting in 400 new leads in Q2.
  • Proofread! Even if you’re positive that your resume is totally error-free. Or ask a reliable friend, family member, or colleague to give it a look. You might be surprised by what you’ve missed.

Allow Me to Sell You on an Example

When a recruiter receives a new sales resume, they’ll primarily be interested in learning about the products you’ve sold, the customers you’ve sold to, the industries you’re familiar with, and whether or not you’ve successfully reached your sales goals. As you read through the below resume, take note of the way it incorporates all of this information using succinct sections and easy-to-read bullet points.

Example of a sales resume

Download Example Sales Resume

Just as a sales pitch deck serves to sell your prospective customers on the benefits of your products, your resume should sell prospective employers on the benefits of adding you to their team. Featuring relevant details about your role, quantifying your achievements, and tailoring your resume to include the right keywords will help you to stand out and land those sales interviews .

Watch related employer videos:

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Jobscan > Resume Examples > Sales Resume Examples, Skills and Keywords

Sales Resume Examples, Skills and Keywords

There are several types of positions in the sales world, each with its own responsibilities. Here's how to write a sales resume that sells your skills and gets you the job you want.

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Sales resume samples

Salespeople are a critical part of keeping businesses profitable. They answer customer questions about products, suggest solutions to customer problems, and bring in sales for their employers. A great salesperson needs to have excellent interpersonal skills and knowledge about their products. However, the various types of sales positions have unique responsibilities beyond just selling things.

If you’re considering a career in sales, it helps if you understand what’s expected of different sales roles. You need to target your resume to the demands of a specific job, not just the field in general. Submitting a resume that shows you’ve done your research is a great way to introduce yourself to potential employers.

In many ways, applying for a job is just a matter of selling your skills . You may be qualified for several sales roles, but your resume should target one at a time. If you were trying to sell a product to a businessman, you’d focus on different details than if you were selling to a young family. You should adjust your focus the same way when you’re applying to other jobs.

The best way to learn how to sell is to study the techniques of other salespeople. You can learn how to write an excellent resume for the three most popular sales positions by reading these sales resume examples.

Sales associate resume example

Sales associate roles are an easy way to start your career in the industry. You can find them at most retail stores. A sales associate is generally responsible for managing the store floor, keeping products stocked, checking out customers, and encouraging customers to sign up for reward cards.

Great sales associates use their customer service and multitasking skills to help keep the store running smoothly. They connect with in-store customers and help them find the products they need while still completing other assigned tasks. A sales associate job is the first rung on the ladder to higher sales positions.

This sales associate resume shows how you can highlight your communication skills to make a good impression.

Sales associate resume example

Sales manager resume example

Sales managers are in charge of the general sales team and strategies. They find new staff, manage current salespeople, and implement strategies to increase revenue. A sales manager will help resolve customer complaints and support their team. Still, they usually focus heavily on administrative tasks instead of making sales themselves. ‌ To succeed in the position, sales managers need to understand their company’s products, target audience, and marketing strategies. Some sales managers are promoted from lower sales roles, while others move into the field after managing related departments. ‌ This sales manager resume shows how you can use your experience in different positions to prove that you’re qualified for the role.

Sales manager resume example

Sales representative resume example

Sales representatives are responsible for end-to-end client management. They research and reach out to new leads, negotiate with potential customers, close deals, and support customers after a sale. Depending on the business, a sales representative may also represent their company at trade shows or network with stakeholders.

Many sales representatives earn commissions, so their compensation is directly connected to their ability to close deals. That means they need an in-depth understanding of the products and services they offer, along with time-management and communication skills.

This sales representative resume example uses hard numbers to demonstrate the writer’s previous achievements in sales.

Sales representative resume example

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Sales resume skills and keywords.

Sometimes, all it takes to make or break a sale is using the right words. The same goes for your resume. Employers use applicant tracking systems (ATS) to filter out candidates who don’t include the right sales resume keywords in their applications. Mentioning the right keywords and sales skills in your resume can help you get an interview so you can sell yourself in person.

Top 30 for sales roles

  • Interpersonal skills
  • ‌Public speaking
  • ‌Verbal and written communication
  • ‌Relationship building
  • ‌Resilience
  • ‌Persistence
  • ‌Independence
  • ‌Time management
  • ‌Multitasking
  • ‌Recruiting
  • ‌Storytelling
  • ‌Prospecting
  • ‌Negotiation
  • ‌Collaboration
  • ‌Social selling
  • ‌Active listening
  • ‌Product knowledge
  • ‌Problem-solving
  • ‌Customer service
  • ‌Adaptability
  • ‌Computer literacy
  • ‌CRM software
  • ‌Conflict resolution
  • ‌Confidence
  • ‌Work ethic

There’s always demand for excellent sales staff. While entry-level sales positions may not have the highest base salary, they often offer commission. More importantly, once you gain experience in the field, you quickly become eligible for higher salaries.

Salary expectations for popular sales roles

Entry-level sales positions rarely have strict education requirements. In most cases, you can begin your career in sales with a high school diploma. However, certain degrees and certifications can help you advance more quickly or demand a higher salary.

For example, many salespeople have associate’s or bachelor’s degrees in:

  • Communications‌

These degrees give you a better understanding of how people operate and how to convince them to make a purchase. They also give you better written and verbal communication skills, which are crucial to modern sales flows.

You can also get sales certifications that may make you a more attractive candidate. For example, companies specializing in consultative selling may look for Certified Professional Sales Consultant (CPSC) certificates.

Finally, if you want to work in regulated fields like real estate or insurance, you’ll need industry-specific licenses. The specific license you need will depend on your state. Many employers are willing to fund the licensure process if you have a strong track record in sales.

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7 Sales Representative Resume Examples for 2024

Stephen Greet

Sales Representative

Sales Representative

Best for professionals eager to make a mark

Looking for one of the best resume templates? Your accomplishments are sure to stand out with these bold lines and distinct resume sections.

Resume Builder

Like this template? Customize this resume and make it your own with the help of our Al-powered suggestions, accent colors, and modern fonts.

Sales Representative Resume

  • Sales Representative Resumes Experience
  • Sales Representative Resumes by Role

As a sales representative, you’re a people person who knows how to close a deal. To sell successfully, you must be an exceptional communicator with top-level product knowledge.

Figuring out how to include these skills on a resume can be a headache, but these seven sales representative resume samples highlight the very best, so they’re a great place to start building or  outlining your resume  before taking advantage of a cover letter AI generator to land your dream sales job in 2024.

or download as PDF

Sales representative resume example with 8+ years of experience

Why this resume works

  • Spotlighting instances when you applied skills you gave a shoutout on the side column will no doubt strike the right chords. For the cherry on top, customize your resume to the job ad and the hiring company’s needs; it shows you paid attention and fully invested.

Beginner Sales Representative Resume

Beginner sales representative resume example with 5 years of experience

  • Failure to tailor your resume is like showing up to a client meeting without knowing their needs. When you customize your resume to speak the language of the hiring company (cue created tailored sales presentations), you’re not just applying but also announcing you’re the missing piece they’ve been scouting for.

Entry-Level Sales Representative Resume

Entry-level sales representative resume example with 0 years of experience

  • Step up and transform your entry-level sales representative resume into a tailor-made suit that fits the job you’re eyeing. For instance, won’t demonstrating a positive, customer-focused attitude strike the right chords with a recruiter filling a sales position? You bet it will.

Route Sales Representative Resume

Route sales representative resume example with 6 years of experience

  • Customizing your resume to mirror the job description’s language and requirements is about highlighting you’re the perfect match for what the hiring company is looking for. After all, no one intends to hire a jack of all trades.

Customer Sales Representative Resume

Customer sales representative resume example with 12+ years of experience

  • Increasing revenue by $100K per year and leading to a 12% out-performance of sign-up targets could have recruiters glued on your resume within as little as 7 seconds. Also, impactful words like gained, drove and developed affirm your capabilities, and what better way to infuse your masterpiece with power?

Inside Sales Representative Resume

Inside sales representative resume example with 11+ years of experience

  • You want to seek every opportunity available to shape your resume to match job requirements and hiring company’s needs. You are not just hoping to breeze past the ATS robots; it’s more about crafting a masterpiece that screams you’re best fit. Phrases like approved vendor purchases orders and gathering market share information are excellent examples.

Real Estate Sales Representative Resume

Real estate sales representative resume example with 2+ years of experience

  • You see, success in real estate thrives on a mix of technical and soft skills . Do you have a flair for staging homes that makes potential buyers swoon? Such is the insider info recruiters scout for. Hal’s masterpiece, for example, showcases buzzwords like real estate, marketing strategy, and negotiation.

Related resume guides

  • Sales Manager
  • Sales Associate

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Sales Associate Resume Examples For 2024 (20+ Skills & Templates)

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Looking to score a job as a Sales Associate?

You're going to need an awesome resume. This guide is your one-stop-shop for writing a job-winning Sales Associate resume using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Sales Associate role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

  • What To Know About Writing A Job-Winning Sales Associate Resume
  • The Best Skills To Include On A Sales Associate Resume

How To Write A Job-Winning Sales Associate Resume Summary

How to write offer-winning sales associate resume bullets.

  • 3 Sales Associate Resume Examples

The 8 Best Sales Associate Resume Templates

Here's the step-by-step breakdown:

Sales Associate Resume Overview: What To Know To Write A Resume That Wins More Job Offers

What do companies look for when they're hiring a Sales Associate?

When hiring a Sales Associate, companies typically look for people with strong communication skills who can effectively engage with customers and understand their needs. They also want candidates with a positive attitude and enthusiasm for the product or service being sold, as this can positively impact sales performance.

Your resume should show the company that your personality and your experience encompass all these things.

Additionally, there are a few best practices you want to follow to write a job-winning Sales Associate resume:

  • Tailor your resume to the job description you are applying for: Tailor your resume for each application, aligning your skills with the specific requirements of each job description.
  • Detail previous experiences: Provide detailed descriptions of your roles, emphasizing hard and soft skills related to the job description.
  • Bring in your key achievements: Showcase measurable achievements in previous roles and share your best work.
  • Highlight your skills:   Highlight your skills in Sales, Marketing, Communication, Customer Experience, and Management.
  • Make it visually appealing: Use a professional and clean layout with bullet points for easy readability. Also, ensure formatting and font consistency throughout the resume and limit it to one or two pages.
  • Use keywords: Incorporate industry-specific keywords from the job description to pass through applicant tracking systems (ATS) and increase your chances of being noticed by hiring managers.
  • Proofread your resume: Thoroughly proofread your resume to eliminate errors (I recommend Hemingway App and Grammarly ). Consider seeking feedback from peers or mentors to ensure clarity and effectiveness!

Let's dive deeper into each of these so you have the exact blueprint you need to see success.

The Best Sales Associate Skills To Include On Your Resume

Keywords are one of the most important factors in your resume. They show employers that your skills align with the role and they also help format your resume for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan resumes for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized resume. There are two ways to find the right keywords:

1. Leverage The 20 Best Sales Associate Keywords

The first is to leverage our list of the best keywords and skills for a Sales Associate resume.

These keywords were selected from an analysis of real Sales Associate job descriptions sourced from actual job boards. Here they are:

  • Communication
  • Customer Service
  • Customer Experience
  • Time Management
  • Collaboratively
  • Organization
  • Written Communication

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Resume And Target Role

The second method is the one I recommend because it's personalized to your specific resume and target job.

This process lets you find the exact keywords that your resume is missing when compared to the individual role you're applying for.

Sales Associate Hard Skills

Here's how it works:

  • Open a copy of your updated Sales Associate resume
  • Open a copy of your target Sales Associate job description
  • In the widget below, paste your resume on the left, paste the job description on the right, and hit scan!

ResyMatch is going to scan your resume and compare it to the target job description. It's going to show you the exact keywords and skills you're missing as well as share other feedback you can use to improve your resume.

If you're ready to get started, use the widget below to run your first scan and get your free resume score:

resume skills examples sales

Copy/paste or upload your resume here:

Click here to paste text

Upload a PDF, Word Doc, or TXT File

Paste the job post's details here:

Scan to compare and score your resume vs the job's description.

Scanning...

And if you're a visual learner, here's a video walking through the entire process so you can follow along:

Employers spend an average of six seconds reading your resume.

If you want to win more interviews and offers, you need to make that time count. That starts with hitting the reader with the exact information they're looking for right at the top of your resume.

Unfortunately, traditional resume advice like Summaries and Objectives don't accomplish that goal. If you want to win in today's market, you need a modern approach. I like to use something I can a “Highlight Reel,” here's how it works.

Highlight Reels: A Proven Way To Start Your Resume And Win More Jobs

The Highlight Reel is exactly what it sounds like.

It's a section at the top of your resume that allows you to pick and choose the best and most relevant experience to feature right at the top of your resume.

It's essentially a highlight reel of your career as it relates to this specific role! I like to think about it as the SportsCenter Top 10 of your resume.

The Highlight Reel resume summary consists of 4 parts:

  • A relevant section title that ties your experience to the role
  • An introductory bullet that summarizes your experience and high-level value
  • A few supporting “Case Study” bullets that illustrate specific results, projects, and relevant experience
  • A closing “Extracurricular” bullet to round out your candidacy

For example, if we were writing a Highlight Reel for a Sales Associate role, it might look like this:

Sales Associate Resume Summary Example #1

You can see how the first bullet includes the Sales Associate job title, the years of experience this candidate has, and it wraps up with a value-driven pitch for how they've helped companies in the past.

The next two bullets are “Case Studies” of specific results they drove at their company. The last bullet wraps up with extracurricular information.

This candidate has provided all of the info any employer would want to see right at the very top of their resume! The best part is that they can customize this section for each and every role they apply for to maximize the relevance of their experience.

Here's one more example of a Sales Associate Highlight Reel:

Sales Associate Resume Summary Example #2

The content of this example showcases the candidate's years of experience and wraps up the first bullet with a high-value pitch, while the following bullet points focus on measurable results and relevant experience. Then, they highlight their achievements and extracurricular activities.

If you want more details on writing a killer Highlight Reel, check out my full guide on Highlight Reels here.

Bullets make up the majority of the content in your resume. If you want to win, you need to know how to write bullets that are compelling and value-driven.

Unfortunately, way too many job seekers aren't good at this. They use fluffy, buzzword-fill language and they only talk about the actions that they took rather than the results and outcomes those actions created.

The Anatomy Of A Highly Effective Resume Bullet

If you apply this framework to each of the bullets on your resume, you're going to make them more compelling and your value is going to be crystal clear to the reader. For example, take a look at these resume bullets:

❌ Sales Associate with 9+ years of experience.

✅ Sales Associate with 9+ years in retail sales & customer service, exceeding sales targets by 25% through engagement strategies.

The second bullet makes the candidate's value  so much more clear, and it's a lot more fun to read! That's what we're going for here.

That said, it's one thing to look at the graphic above and try to apply the abstract concept of “35% hard skills” to your bullet. We wanted to make things easy, so we created a tool called ResyBullet.io that will actually give your resume bullet a score and show you how to improve it.

Using ResyBullet To Write Crazy Effective, Job-Winning Resume Bullets

ResyBullet takes our proprietary “resume bullet formula” and layers it into a tool that's super simple to use. Here's how it works:

  • Head over to ResyBullet.io
  • Copy a bullet from your resume and paste it into the tool, then hit “Analyze”
  • ResyBullet will score your resume bullet and show you exactly what you need to improve
  • You edit your bullet with the recommended changes and scan it again
  • Rinse and repeat until you get a score of 60+
  • Move on to the next bullet in your resume

Let's take a look at how this works for the two resume bullet examples I shared above:

First, we had, “Sales Associate with 9+ years of experience.” 

ResyBullet gave that a score of 35/100.  Not only is it too short, but it's missing relevant skills, compelling language, and measurable outcomes:

Example Of A Bad Sales Associate Resume Bullet

Now, let's take a look at our second bullet,  “Sales Associate with 9+ years in retail sales & customer service, exceeding sales targets by 25% through engagement strategies.”

ResyBullet gave that a 60 / 100. Much better! This bullet had more content focused on the experience in the Sales Associate role, while also highlighting measurable results:

Example Of A Good Sales Associate Resume Summary Bullet

Now all you have to do is run each of your bullets through ResyBullet, make the suggested updates, and your resume is going to be jam-packed with eye-popping, value-driven content!

If you're ready, grab a bullet from your resume, paste it into the widget below, and hit scan to get your first resume bullet score and analysis:

Free Resume Bullet Analyzer

Learn to write crazy effective resume bullets that grab attention, illustrate value, and actually get results., copy and paste your resume bullet to begin analysis:, 3 sales associate resume examples for 2024.

Now let's take a look at all of these best practices in action. Here are three resume examples for different situations from people with different backgrounds:

Sales Associate Resume Example #1: A Traditional Background

Sales Associate Resume Example #1 - Traditional

Sales Associate Resume Example #2: A Non-Traditional Background

For our second Sales Associate Resume Example, we have a candidate who has a non-traditional background. In this case, they are coming from a background as an elementary school teacher, but leverage experiences that can help them transition to a Sales Associate role. Here's an example of what their resume might look like:

Sales Associate Resume Example #2 - Non-Traditional

Sales Associate Resume Example #3: Sales Associate With No Experience

For our third Sales Associate Resume Example, we have a candidate who's never worked for another company, but has developed several personal projects and worked as a consultant and a freelancer. Here's an example of what their resume might look like when applying for Sales Associate roles:

Sales Associate Resume Example #3 - Self-Employed

At this point, you know all of the basics you'll need to write a Sales Associate resume that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with our ResyBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your resume using proven, recruiter-approved templates:

resume skills examples sales

Free Job-Winning Resume Templates, Build Yours In No Time .

Choose a resume template below to get started:.

resume skills examples sales

Key Takeaways To Wrap Up Your Job-Winning Sales Associate Resume

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Sales Associate resume:

  • Start with a proven resume template from ResyBuild.io
  • Use ResyMatch.io to find the right keywords and optimize your resume for each role you apply to
  • Open your resume with a Highlight Reel to immediately grab your target employer's attention
  • Use ResyBullet.io to craft compelling, value-driven bullets that pop off the page
  • Compare the draft of your resume to the examples on this page to make sure you're on the right path
  • Use a tool like HemingwayApp or Grammarly to proofread your resume before you submit it

If you follow those steps, you're going to be well on your way to landing more Sales Associate interviews and job offers.

Now that your resume is taken care of, check out my guide on how to get a job anywhere without applying online!

resume skills examples sales

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

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Resume Worded   |  Proven Resume Examples

  • Resume Examples

50+ Sales Resume Examples - Here's What Works In 2024

Here are proven word and pdf templates for every kind of sales role, whether you're applying for a business development role or an account management role. use them as inspiration as you write your resume..

If you have a varied background in business development, it can help to include an assortment of relevant accomplishments and skills (along with numerical values where possible).

Choose a category to browse Sales resumes

We've put together a number of free Sales resume templates that you can use. Choose a category depending on your field, or just scroll down to see all templates.

Business Development Resumes

If you’re interested in helping businesses act on lucrative opportunities, look no further than the field of business development. With a number of new products and markets constantly emerging, business development specialists are in steady demand. Find out what you should include in your business development resume as we discuss six examples and go over key skills and action verbs that hiring managers are looking for.

Business Development Manager

Experienced business development managers should indicate their ability to grow in their capacity to help businesses by showcasing their most impactful accomplishments at their most recent positions.

Business Development Executive

Business development executives should utilize strong action verbs to emphasize their broad range of relevant skills and accomplishments.

Business Development Associate

As a business development associate, it helps to demonstrate your ability to work inside of companies (including with other departments) as well as with external relationships.

Entry-Level Business Development Manager

Using powerful action verbs relevant to business development, particularly when paired with quantifiable accomplishments, will help your resume stand out.

Director of Business Development

Business development directors should aim to show their increasing capacity for responsibility, as well as their ability to see and utilize fine details at the same time as an overarching view of the business.

Vice President of Business Development

A vice president of business development resume sample that highlights the applicant’s career progression and leadership skills.

Sales Development Representative

A sales development representative resume sample that highlights the applicant’s impressive sales metrics and effective call skills.

Business Development Intern

A business development intern resume sample that highlights the applicant’s relevant certifications and related experience.

Entry Level Business Development Manager

A resume for an entry level business development manager with a master's degree in business and experience as business development analyst.

Account Manager Resumes

Account managers serve as the link between a company and its accounts (its customers). When writing your account manager resume, it’s crucial to show that you have the skills recruiters are looking for. We’ve compiled seven resume templates with the most important qualities to have in 2023. (Google Docs and PDFs attached).

Sales Account Manager

Sales account managers should emphasize their accomplishments in sales and highlight their technical skills.

Entry Level Account Manager

When writing your entry-level account manager resume, use your education and previous relevant experience to highlight your capabilities.

Key Account Manager

When applying for a key account manager role, use this template to display your skills and previous experience.

Senior Account Manager

When applying for a Senior Account Manager role, use this template to display your experience and skills.

Inside Sales Account Manager

Use this template to display your sales and project management experience for an inside sales account manager role.

Technical Account Manager

Technical account managers (TAM) should showcase relevant experience and highlight technical accomplishments.

National Account Manager

A national account manager resume sample that highlights the applicant’s strong sales background and relevant certifications.

Insurance Account Manager

An insurance account manager resume sample that highlights the applicant’s insurance background and key achievements.

Marketing Account Manager

A marketing account manager resume sample that highlights the applicant’s wide range of marketing experience in multiple industries.

Strategic Account Manager

A strategic account manager that highlights the applicant’s sales-related certifications and impressive experience.

Enterprise Account Executive

An enterprise account executive resume sample that highlights the applicant’s career progression and extra languages.

Account Executive Resumes

Sales is a competitive and fast-paced profession, but the demand for account executives makes it a lucrative career option. In this guide, you’ll find account executive resume templates, tips, and industry-specific insights to help you land the perfect role.

Sales Account Executive

Sales account executive resume sample template with a strong focus on sales and marketing

Senior Account Executive

Senior account executive resume sample template emphasizing leadership and transferable skills

Advertising Account Executive

Advertising account executive resume sample template tailored to the specific position

Fashion Account Executive

Fashion account executive resume sample template with strong action verbs and resume summary

SaaS Account Executive

A SaaS account executive resume sample that highlights the applicant’s SaaS experience and quantifiable sales success.

Retail Resumes

Now that we’ve seen how essential the retail industry is, retail workers have never been so in demand. If you’re new to retail or looking for your next position, this guide has you covered with everything you need to know to write an effective resume, including sample templates for you to use.

Retail Manager

Retail manager resume example template showing career growth through job titles and strong action verbs

Retail Salesperson / Retail Salesman

Retail salesperson resume example template showcasing relevant skills and metrics

Retail Sales Manager

Retail sales managers should aim to show their ability to meet the needs of both customers and their employees, along with providing basic sales management accomplishments such as improving sales or reducing shrinkage.

Retail Pharmacist

Retail pharmacist resume example template using a resume summary to highlight accomplishments

Store Manager

A concise and focused resume showcasing a Store Manager's digital literacy and team leadership achievements.

Sales Manager Resumes

Sales managers are one of the most consistently in-demand jobs due to the ongoing need for companies to move their products. If you’re interested in a specific position, we’ll help you tailor your resume to fit the hiring manager’s expectations in this guide. To get an idea of what different sales manager resumes should look like, we’ve included five templates you can follow.

Regional Sales Manager

Regional sales managers should include numerical data points to highlight their accomplishments whenever possible, as well as indicating progressive growth in their responsibilities.

Hotel Sales Manager

Hotel managers should emphasize their ability to market a hotel’s brand at different capacities, as well as their ability to work with staff and team members to improve performance (at either individual or multiple locations).

Automobile / Car Sales Manager

Car sales managers can demonstrate their familiarity with the field by including any accomplishments related to improving finance-derived profits, as well as listing their relevant skills and techniques in an “additional information” section.

Territory Sales Manager

A territory sales manager resume sample that highlights the applicant’s career growth in multiple industries.

Catering Sales Manager

A catering sales manager resume sample that highlights the applicant’s catering background and related certifications.

Automotive Sales Manager

An automative sales manager resume sample that highlights the applicant’s automotive skill set and sales experience.

Assistant Sales Manager

An assistant sales manager resume sample that highlights the applicant’s sales certifications and managerial experience.

Area Sales Manager

An area sales manager resume sample that highlights the applicant’s sales experience and key achievements.

National Sales Manager

A national sales manager resume sample that highlights the applicant’s vast experience and strong skills.

Sales Associate Resumes

Sales associates help customers find and purchase the products and services they need. When crafting your sales associate resume, make sure to include relevant skills that hiring managers are looking for. In this article, we’ve compiled five resume templates with the most important qualities to have in 2023. (Google Docs and PDFs attached).

Sales Associate / Retail Salesperson

When applying for a retail sales associate role, highlight relevant retail skills and experience.

Entry-Level Sales Associate

When writing your entry-level sales associate resume, use your education section and university projects/volunteering to demonstrate your abilities.

Senior Sales Associate

When applying for a senior sales associate role, emphasize your career history and quantify your past sales accomplishments.

Sales/Customer Assistant

resume skills examples sales

Fragrance Sales Associate

A fragrance sales associate resume sample that highlights the applicant’s high sales rate and job-specific skills.

Clothing Store Sales Associate

A clothing store sales associate resume sample that highlights the applicant’s related certifications and wide skills range.

Luxury Sales Associate

A luxury sales associate resume sample that highlights the applicant’s career progression and experience.

Wireless Sales Associate

A wireless sales associate resume sample that highlights the applicant’s technical knowledge and achievements.

Car Sales Rep

Car Sales Rep resume emphasizing sales record and customer service skills.

Operations Manager Resumes

Operations manager positions can be highly competitive. We’ve crafted six resume templates to help you snag one of these coveted jobs in 2023 (Google Docs and PDFs attached).

Business Operations Manager

Business operations manager resume with work experience, past promotion, and management skills.

Technical Operations Manager

Technical operations manager resume template with technical background, management experience, and hard skills

Sales Operations Manager

Sales operations manager resume with sales background, management experience, and performance metrics

Marketing Operations Manager

Marketing operations manager resume sample with skills section, action verbs, and marketing experience

Operations Associate (Entry Level Operations Manager)

Entry-level operations associate resume with educational history and internship experience

Retail Operations Manager

A retail operations manager resume sample that highlights the applicant's retail experience and operations achievements.

Warehouse Operations Manager

A warehouse operations manager resume highlighting the applicant’s managerial accomplishments and impressive tools section.

Senior Operations Manager

A senior operations manager resume sample highlighting the applicant’s career progression and project management.

Healthcare Operations Manager

A healthcare operations manager resume sample highlighting the applicant’s extensive healthcare history and qualifications.

IT Operations Manager

An IT operations manager resume sample that highlights the applicant’s IT experience and qualifications.

Process Improvement Manager

A well-structured resume for Process Improvement Manager roles.

Supply Chain Resumes

Companies around the world are looking for supply chain experts that can help their bottom line. This supply chain resume guide provides an in-depth look at six templates for applicants in various roles in the supply chain field to give you a solid footing for building your own resume. We’ll also cover what supply chain-related skills and action verbs you should be including to help your resume stand out.

Entry Level Supply Chain Analyst

Entry level applicants should include relevant courses and volunteer work to demonstrate familiarity.

Logistics and Supply Chain Analyst / Specialist

Logistics and supply chain analysts should try to include relevant accomplishments and verbs

Supply Chain Director

Supply chain directors need to demonstrate both their leadership ability and their ability to impact companies on a large scale.

Supply Chain Manager

Supply chain managers should emphasize relevant skills, such as by listing them in a skills bank, and include any additional certifications or volunteer work.

Supply Chain Business Analyst

Business analysts should include an introductory summary and emphasize any projects that led to better efficiency.

Director of Supply Chain Management

An example of a director of supply chain management position.

Logistics Supervisor

A resume for a logistics supervisor with a BS in business management and logistics, an experience as a logistics coordinator.

Real Estate Agent Resumes

Real estate agents are tactful, highly emotionally intelligent, and great at selling. When crafting your real estate resume, it’s key to show off your skills and past experience. Below, we’ve created a template with the most important qualities to have in 2023. (Google Docs and PDFs attached).

Entry Level Real Estate Agent

A resume for an entry level real estate agent with a degree in estate management and previous experience in real estate appraisal.

Experienced Real Estate Agent

A resume for an experienced real estate agent with a real estate license and CRS credential, and experience in commerical real estate.

Sales Engineer Resumes

In this era of unprecedented digital transformation, technology products are becoming increasingly complex. As a result, tech companies need sales staff that can demonstrate in-depth technical knowledge and practical applications of their products. That’s where Sales Engineers come in. They play a crucial role in the sales process, acting as a vital link between the sales and product development teams. Demand will only increase for sales engineers in the coming years, especially as technology advances. Here some ways to target your resume, along with examples and tips, for this challenging and rewarding role.

Technical Sales Engineer

A resume for a technical sales engineer that highlights their experience in managing technical sales.

Pre-Sales Engineer

A resume for a pre-sales engineer that highlights their technical role in supporting the sales engineer.

Copywriter Resumes

If you’ve read a really cool company slogan on a billboard, come across a super persuading advert on social media, or received an engaging newsletter in your email, you have enjoyed a copywriter’s work. This guide will help you create an effective copywriter’s resume that will get you that dream job and your work in front of the world.

Advertising Copywriter

Advertising copywriter resume sample with highlights applicant's recognized work and expertise in marketing.

Digital Copywriter

Digital copywriter resume sample that highlights applicant's digital marketing background and skill set.

Entry-Level Copywriter

Entry-level copywriter resume sample that highlights portfolio idea and applicant's educational background.

Freelance Copywriter

Freelance copywriter resume sample that highlights a freelancer's experience and work success.

Senior Copywriter

Senior copywriter resume sample that highlights applicant's managerial and copywriting skills.

Creative Copywriter

A creative copywriter resume sample that highlights a strong techical skill section and creative experience across various mediums

Junior Copywriter

A junior copywriter sample resume that highlights educational and extra curricular background as well as copywriting success

E-Commerce Resumes

As technology advances and more human interaction takes place online - in part thanks to the Covid pandemic -, eCommerce is fast becoming one of the most lucrative ways to sell products. And with the accelerated growth of this industry comes countless opportunities to grow a career in eCommerce. This guide will help you craft an eCommerce resume that will have recruiters eager to offer you your desired job.

E-Commerce Manager

An ecommerce manager resume sample that emphasizes the applicant's managerial experience and ecommerce acumen.

E-Commerce Director

An ecommerce director resume sample that highlights the applicant's successfull leadership and vast experience.

E-Commerce Operations Manager

An ecommerce operations manager resume sample that highlights the applicant's operations specialization and skill set.

Advertising Resumes

When companies have goods and services to sell to the public, they engage advertisers to create engaging stories or concepts to make the public aware of the product and make them want to purchase it. In short, you could say that advertisers lead consumers to the company’s products. This guide will explore various advertiser titles and give you tips to create a strong and successful advertiser resume.

Advertising account executive resume sample that highlights applicant's experience and skills section.

Advertising Agency Manager

Advertising agency manager resume sample that highlights applicant's experience and extensive skill set.

Advertising Account Manager

Advertising account manager resume sample that highlights the applicant's experience and skill set.

SaaS Resumes

Software as a Service, also known as SaaS, is a software distribution model in which companies provide access to their product via subscription. This has become one of the #1 ways to monetize software, and professionals with SaaS experience are highly in-demand these days. If you’re one of them and you’d like to know how to create your own SaaS-specialized resume, read on. We’re about to show you how. This guide will provide you with five resume examples for SaaS professionals. Additionally, we’ll give you some tips to help you move your resume up the stacks.

SaaS Growth

A SaaS growth resume example that showcases industry experience and relevant skills

SaaS B2B Sales

A SaaS B2B Sales resume template that showcases education background, skills, and industry experience

SaaS Account Executive (Alternate)

A SaaS Account Executive resume template that includes contact information, skills, and relevant work experience

Merchandising Resumes

Merchandising is the process of displaying products in a way that attracts potential customers and generates sales. This process is crucial for any company trying to increase its revenue and engage customers. It is an expensive technique, but the results outcast the costs. That’s why merchandising specialists are a crucial element of marketing efforts. If you have experience with the retail industry and knowledge of marketing techniques, you can apply for a merchandising role. However, you’ll need an industry-relevant resume to differentiate yourself from other candidates. Learn how you can create the best merchandising resume with this guide.

Visual Merchandising Manager

A visual merchandising manager resume template including a brief description, work experience, and additional information

Merchandising Assistant

A merchandising assistant resume example that includes contact info and a brief description

Fundraising Resumes

If you have a passion for helping others or you have a deep interest in a particular cause, a fundraiser career might be for you. Fundraisers’ main purpose is to collect money for philanthropic causes. Therefore, they are part of the entire process of managing campaigns for a specific cause, group, or event. This is a highly rewarding career that requires a lot of dedication, networking skills, and passion for a particular cause. If you can relate to this and are ready to initiate a career as a fundraiser, let’s get started. This guide will help you create a fundraising resume, by providing you with helpful tips and resume templates.

Fundraising Coordinator

A fundraising coordinator resume template using strong action verbs

Buyer Resumes

A buyer is responsible for procuring goods for an organization. This is an entry-level job that consists of researching potential wholesalers or suppliers for a company and selecting those with the best products and prices. They must comply with a particular budget and make sure their clients’ goals are met. This is a very interesting role that can help you reach other positions, such as purchasing manager or procurement director. If you’d like to know more about this occupation, read on. In this guide, we’ll give you interesting details about buyers and how you can create your own resume.

Media Buyer

A media buyer resume template that includes strong action verbs

Category Buyer

A category buyer resume template that highlights relevant work experience

Purchasing Agent

A purchasing agent resume example including a short professional description, work experience, and skills

Retail Buyer

A retail buyer resume template that emphasizes relevant work experience over additional information

Senior Buyer

A senior buyer resume template that breaks its work history into several bullet points

Fashion Buyer

A fashion buyer resume example that highlights industry-relevant work experience.

Assistant Buyer

A assistant buyer resume template that highlights skills and education

Category Manager

A category manager resume sample that highlights the candidate’s quantifiable success and specializations.

Director of Sales Resumes

A director of sales leads the sales team toward an organization’s target goal. They are responsible for monitoring and directing the sales team to ensure everyone is on the same page. This is a crucial role because their actions directly affect the sales bottom line. Hence, it comes as no surprise to see that directors of sales are highly in-demand. If you have experience in the sales field, excellent negotiation skills, and business acumen, you might be ready for this lead role. Today, we’ll show you how to create the best director of sales resume.

Sales Director

A sales director resume template that highlights work experience

Sales and Marketing Director

A sales and marketing director resume template that uses strong action verbs

Sales Operations Director

A sales operations director that mentions quantifiable achievements.

Hotel Director of Sales

A hotel director of sales resume template tailored to the hospitality industry

Hotel Manager Resumes

Every hotel has a manager or a team of managers, and with global and national tourism back on the rise after Covid, there is increasing demand for these professionals. Here are 3 resume examples that will help you build a resume that will land you a hotel manager job.

Hotel General Manager

A hotel general manager resume sample that highlights the applicant’s career growth and experience level.

Sales Coordinator Resumes

A sales coordinator is responsible for driving revenue to the sales team. They ensure customers’ needs are met and implement techniques that help sales representatives meet their quota goals. This is a leadership role that requires problem-solving skills and business acumen. According to the Bureau of Labor Statistics, this occupation’s demand is expected to increase by up to five percent. If you have a sales background and leadership skills, this might be your time to take a sales coordinator role. Learn how to create your own sales coordinator resume with our guide.

Sales and Marketing Coordinator

A sales and marketing coordinator including a brief description and professional experience

Engagement Manager Resumes

Engagement managers are the main point of contact between clients and the business. They help organizations build and maintain long-lasting relationships with their customers. That’s why they are responsible for resolving grievances and issues that customers may have, implementing engagement techniques, and addressing their questions. If you have experience with customer service and leadership skills, this might be your career path. Learn how to optimize your engagement manager resume to get better job opportunities with this guide.

Employee Engagement Manager

An employee engagement manager resume template that uses metrics to accentuate achievements.

Sales Executive Resumes

A sales executive, also called a sales representative, is responsible for generating leads and increasing a company’s customer base. They conduct market research to evaluate customers’ needs and implement marketing techniques to achieve sales quotas. If you have excellent communication skills, knowledge of marketing techniques, and experience with cold calling/emailing, you might be ready for a sales executive role. Today, we’ll help you craft your sales executive resume and provide you with high-performing resume templates that you can customize.

Experienced Sales Executive

A experienced sales executive resume template that highlights technical skills.

Senior Sales Executive

A polished Senior Sales Executive resume showcasing quantifiable achievements and leadership prowess.

B2B Sales Resumes

B2B (Business to Business) sales is the process of implementing sales strategies to target corporate-level stakeholders. B2B sales representatives sell products or services that businesses can use, instead of targeting individual customers. Therefore, this is a longer sales cycle compared to B2C (Business to Consumer). B2B sales representatives have a strong background in sales, including professional education and related experience. Today, we’ll teach you how to create a high-performing resume for a B2B sales role.

B2B Sales Manager

A B2B sales manager resume template that focuses on technical skills.

Sales Leader Resumes

Every company needs a sales leader to create successful sales strategies. However, one of their primary duties is to motivate the team. This way, they work towards their goals inspired by passion and not just because they were asked to do it. Do you have a passion for sales and leadership skills? We’ll teach you how to craft your sales leader resume to begin your job hunt. We’ve also included two downloadable resume templates for you.

Sales Team Leader

A sales team leader resume template that includes relevant certifications.

VP Sales Resumes

At the heart of every company is sales and at the head of many sales departments is a vice president of sales. This executive position requires a strong set of skills and a specific history. This resume guide will help you craft a resume that our recruiter consultants say they want to see for this position. Resume samples and unique recruiter tips are included.

VP of Sales and Marketing

A VP of sales and marketing resume sample that highlights the applicant’s quantifiable success and experience.

Technology VP Sales Professional

A technology VP of sales resume sample that highlights the applicant’s tech-related achievements and experience.

Relationship Manager Resumes

The most successful businesses thrive by not only gaining new customers but by retaining customers. At the heart of customer growth and retention are relationship managers who serve as the face of the company and keep customers happy, informed, and coming back for more purchases. This guide was developed to give relationship managers insight into what recruiters want to see in their resumes today. Resume samples and recruiter tips are included.

Client Relationship Manager

A client relationship manager resume sample that highlights the applicant’s career progression and quantifiable success.

Customer Relationship Manager

A customer relationship manager resume sample that highlights the applicant’s strong skill set and successful experience.

Action Verbs For Sales Resumes

  • Recommended
  • Prioritized
  • Facilitated
  • Accelerated
  • Transformed

How to use these action verbs?

The language you use when talking about your past achievements matters almost as much as the achievements themselves. Resume writing involves an element of storytelling, and if you want your story to be compelling, you need to tell it with strong words that catch the recruiter or hiring manager's eye when they skim your resume. When writing your sales resume, make sure to use strong action verbs which highlight your sales experience — whether that's a word like "Communicated" or "Presented", to showcase your communication skills, or "Developed" or "Grew" to show your initiative and impact.

Sales Resume Guide

  • Business Development Resume Templates
  • Account Manager Resume Templates
  • Account Executive Resume Templates
  • Retail Resume Templates
  • Sales Manager Resume Templates
  • Sales Associate Resume Templates
  • Operations Manager Resume Templates
  • Supply Chain Resume Templates
  • Real Estate Agent Resume Templates
  • Sales Engineer Resume Templates
  • Resume Templates
  • Copywriter Resume Templates
  • E-Commerce Resume Templates
  • Advertising Resume Templates
  • SaaS Resume Templates
  • Merchandising Resume Templates
  • Fundraising Resume Templates
  • Buyer Resume Templates
  • Director of Sales Resume Templates
  • Hotel Manager Resume Templates
  • Sales Coordinator Resume Templates
  • Engagement Manager Resume Templates
  • Sales Executive Resume Templates
  • B2B Sales Resume Templates
  • Sales Leader Resume Templates
  • VP Sales Resume Templates
  • Relationship Manager Resume Templates
  • Sales Action Verbs
  • All Resume Examples

Download this template for free

Download this ats-compatible resume template in word or google docs format. edit it directly in google docs.,    access samples from top resumes, get inspired by real resume samples that helped candidates get into top companies.,    get a free resume review, get actionable steps to revamp your resume and land more interviews using our free ai-powered tool..

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resume skills examples sales

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

resume skills examples sales

Account Executive Resume Examples and Templates for 2024

Account Executive Resume Examples and Templates for 2024

Frank Hackett

Account Executive Resume Templates and Examples (Download in App)

Most popular account executive resumes.

  • Account Manager
  • Sales Manager
  • Senior Account Manager
  • Resume Text Examples
  • How To Write a Account Executive Resume
  • Account Executive Assistant
  • Business Account Executive
  • Senior Account Executive
  • Enterprise Account Executive

Account Executive Resume Examples and Templates for 2024

Account Manager Resume Example

Account Manager Resume Example

9 Sales Manager Resume Examples

9 Sales Manager Resume Examples

Senior Account Manager Resume Example

Senior Account Manager Resume Example

Account Executive Text-Only Resume Templates and Examples

  • Account Executive Assistant Resume Example
  • Business Account Executive Resume Example
  • Senior Account Executive Resume Example
  • Enterprise Account Executive Resume Example

Jasmine Brown (123) 456-7890 [email protected] San Diego, CA 12345 LinkedIn | Portfolio

An assistant account executive with three years of experience, specializing in client relations, sales reporting, and pipeline development. Adept at coordinating with account executives and managers to drive new business development.

Professional Experience

Assistant Account Executive , Roark HR Solutions, San Diego, CA | July 2022 – present

  • Support a team of five account executives in managing, developing, and growing a portfolio of 20 major accounts valued at $100,000 to $350,000
  • Coordinate with cross-functional teams to execute influencer marketing campaigns, perform research on target demographics, and refine content strategy
  • Communicate effectively with client stakeholders and external partners to support account growth and achieve long-term business objectives

Assistant Account Executive , Norman Web Design, San Diego, CA | June 2021 – July 2022

  • Provided support to account executives in building and maintaining client relationships for accounts valued at up to $200,000
  • Analyzed sales performance and delivered recommendations to increase account growth through value-added services
  • Business development
  • Account management
  • Consultative selling
  • Cross-functional collaboration
  • Client relations

Certifications

  • Strategic Account Management, SAMA | 2021

Bachelor of Science (B.S.) Marketing University of San Diego, San Diego, CA | 2021

In this example, the candidate makes up for their limited work history by highlighting the experiences they gained working with account executives to manage client relationships. These bullet points show that the applicant has the qualifications to transition from an assistant role to an account executive position.

Yaling Zhang (123) 456-7890 [email protected] San Francisco, CA 12345 LinkedIn | Portfolio

A business account executive with six years of experience specializing in consultative selling, account management, and pipeline development. A proven track record of collaborating with cross-functional teams and clients to drive new business development.

Account Executive , Cadence Technologies, San Francisco, CA | October 2020 – present

  • Identify and nurture new business opportunities for a premiere technology company, coordinate early-stage funnel development, serve as the point of contact for clients, and contribute to over $1.2 million in annual recurring revenue
  • Exceed quotas by 25% to 35% year over year by building long-term client relationships and collaborating effectively with internal and external cross-functional teams
  • Attend meetings with account managers and clients to assess business needs and identify opportunities for value-added services

Account Executive , Arkline Tech Co., San Francisco, CA | June 2018 – October 2020

  • Coordinated with account managers and sales executives to evaluate existing sales processes and identify improvements to support business development efforts for an account portfolio totaling over $900,000
  • Liaised with client stakeholders, served as the point of contact for customer issues, and achieved a 92% client retention rate
  • Strategic Account Management, SAMA | 2018

Bachelor of Science (B.S.) Marketing University of San Francisco, San Francisco, CA | 2018

This account manager resume example is effective because it uses numbers and metrics to paint a compelling picture of the candidate’s sales experience. The bullet points also draw attention to the applicant’s cross-functional leadership expertise, which helps to emphasize their versatility as a sales professional.

John Bergsen (123) 456-7890 [email protected] New York, NY 12345 LinkedIn | Portfolio

A senior account executive with seven years of experience driving new business development for financial services companies. A strong history of defining high-impact sales strategies to grow existing accounts and build long-term relationships with clients.

Senior Account Executive , Highland Financial, New York, NY | March 2021 – present

  • Oversee 30 client accounts valued at $1.5 million to $3 million in collaboration with account managers, nurture relationships, and support account growth
  • Serve as the point of contact for clients, recommend comprehensive financial solutions based on individual needs, and achieve a 94% retention rate
  • Manage all aspects of the sales cycle, conduct prospecting and lead generation activities, and effectively target key decision-makers

Account Executive , Helios Finance Solutions, New York, NY | June 2017 – March 2021

  • Educated potential clients on the benefits of finance and investment products, interfaced with prospects throughout the sales cycle, and nurtured long-term business relationships to generate over $600,000 in new business
  • Conducted sales reporting and analyzed market indicators to define data-driven sales strategies, which contributed to a 17% increase in growth across 19 accounts
  • Strategic selling
  • Data-driven decision making
  • Certified Business Development Professional (CBDP), AIBM | 2017

Bachelor of Science (B.S.) Marketing University of Syracuse, New York, NY | 2017

In this account executive resume, the candidate focuses on highlighting their ability to nurture and maintain high-value client relationships. The bullet points send a clear message that the applicant has a proven track record of success generating new business and achieving exceptional client retention rates.

Meera Patel (123) 456-7890 [email protected] Seattle, WA 12345 LinkedIn | Portfolio

An enterprise account executive with nine years of experience specializing in marketing strategy, business development, and sales analytics. A proven track record of collaborating with cross-functional teams to enhance revenue growth. Adept at building and nurturing strategic partnerships centered on trust and integrity.

Enterprise Account Executive , Roland Payroll Solutions, Seattle, WA | February 2019 – present

  • Define high-impact sales and marketing strategies for a payroll management software company, oversee all aspects of the sales cycle, and build and grow a pipeline of 40 contracts generating $17 million in annual recurring revenue
  • Manage a team of 12 account executives to identify opportunities to drive revenue growth for existing accounts and exceed annual quotas by 20% to 30% year over year
  • Develop a comprehensive prospecting plan to target midsize companies, resulting in $2.7 million in new business in 2023

Enterprise Executive , Specter HR Management Inc., Seattle, WA | June 2015 – February 2019

  • Served as the point of contact for a portfolio of 20 client accounts valued at $4.2 million and educated key decision-makers on the benefits of HR management solutions
  • Nurtured key account relationships, identified ideal products based on individual client needs, and generated a 14% increase in account growth
  • Sales strategy
  • Relationship building
  • Certified Business Development Professional (CBDP), AIBM | 2015

Bachelor of Science (B.S.) Marketing University of Washington, Seattle, WA | 2015

This account executive resume is effective because it demonstrates the candidate’s capabilities as a sales strategist and leader. An ability to manage personnel and client relationships effectively is incredibly valuable for this type of role. The numbers incorporated in the bullet points make this all the more impressive, given the size of the account portfolio.

How To Write an Account Executive Resume

To write a great account executive resume, market yourself effectively to potential employers by illustrating your most compelling sales achievements. Incorporate eye-catching numbers and monetary figures to establish a sense of scope for your contributions. Brand yourself as a creative marketing and sales strategist using tangible examples.

Also, emphasize how you’ve successfully nurtured and maintained relationships in your previous roles, as account executives typically serve as the point of contact for clients. In this guide, we’ll provide expert tips to close the deal on your next big job opportunity.

1. Write a dynamic profile summarizing your qualifications

Think of your opening summary as a value proposition for the hiring manager. Your objective is to immediately present yourself as a qualified candidate who can generate results for the organization. Highlight your years of experience and three to four skill sets that match the job description. Use the remainder of the paragraph to showcase your unique talents as an account executive.

For example, you might draw attention to your expertise in driving new business development or identifying opportunities to grow existing accounts. Nurturing strategic partnerships and client relationships is another key responsibility of an account executive, so it’s important to illustrate this aspect of your experience directly in the summary.

Profile Example #1

A results-driven account executive with six years of experience specializing in consultative selling, account management, and pipeline development. A proven track record of collaborating with cross-functional teams and clients to drive new business development.

Profile Example #2

A senior account executive with nine years of experience specializing in marketing strategy, business development, and sales analytics. A proven track record of collaborating with cross-functional teams to enhance revenue growth. Adept at building and nurturing strategic partnerships centered on trust and integrity.

2. Add an accomplishment-driven professional experience section

The professional experience section serves as the foundation of your account executive resume. Paint a clear and engaging picture of your strongest achievements as a sales professional. Featuring hard numbers, monetary figures, and data is a must. Without this information, the hiring manager will have no way of understanding the full impact of your career accomplishments.

As you develop your bullet points, focus on establishing appropriate context for how you generated account revenue and new business. What strategies did you use to close deals? How did you nurture and maintain client relationships within your industry? These insights will help convey the nuances of your sales expertise.

Professional Experience Example #1

Account Executive, Highland Financial, New York, NY  | March 2021 – present

  • Oversee 30 client accounts valued at $1.5 million to $3 million in collaboration with  account managers, nurture relationships, and support account growth

Professional Experience Example #2

Account Executive, Cadence Technologies, San Francisco, CA | October 2020 – present

3. Include relevant education and certifications

Bachelor’s degrees in sales and marketing are typically preferred for account executive positions. Certifications are not always required, but they won’t hurt your chances of landing the interview. Having a Strategic Account Management or Certified Business Development Professional credential can be particularly valuable for these types of positions.

  • [Degree Name]
  • [School Name], [City, State Abbreviation] | [Graduation Year]
  • Bachelor of Science (B.S.) Sales and Marketing
  • University of Washington, Seattle, WA | 2016
  • [Certification Name], [Awarding Organization], [Completion Year]

4. List pertinent key skills

To pass initial screenings with applicant tracking systems (ATS), you need to incorporate specific keywords that align with the job description. These types of roles often involve a mix of sales and marketing skills, so it’s important to feature both to brand yourself as a versatile candidate. Below is a list of key terms you may encounter during the job search process:

Key Skills and Proficiencies
Account management Business development
Client engagement Client relations
Cold calling Cross-functional leadership
Customer relationship management (CRM) software Customer success
Inbound sales and outbound sales Lead generation
Lead qualification Market analysis
Negotiations Pipeline development
Product knowledge Prospecting
Revenue generation Sales strategy
Strategic selling Upselling

How To Pick The Best Account Executive Resume Template

When selecting a template for your account executive resume, prioritize structure and readability over visual appeal. Bulky graphics and distracting colors can often draw attention away from your qualifications and achievements. Opt for a traditional top-down approach that allows the reader to review each section of your resume individually rather than placing them side by side.

Frequently Asked Questions: Account Executive Resume Examples and Advice

What are common action verbs for account executive resumes -.

Diversifying your usage of action verbs can be challenging when crafting your account executive resume. Often you’ll use the same three or four verbs throughout your bullet points. Although varying your word choice takes more time, it also helps to enhance the reading experience for the hiring manager. Review our list of action verbs to craft the professional experience section of your account executive resume:

Action Verbs
Achieved Analyzed
Closed Collaborated
Demonstrated Developed
Established Exceeded
Expanded Generated
Influenced Managed
Negotiated Presented
Prospected Resolved
Secured Strategized
Streamlined Trained

How do you align your resume with an account executive job description? -

Aligning your account manager resume with the job description is essential for generating interviews in today’s competitive job market. As you review the job description, pay close attention to the keywords and industry experience that employers seek. Instead of only listing key terms, demonstrate these skill sets using examples from your professional experience.

For instance, if a company is looking for a candidate who excels in new business development, define how you identified unique ways to grow an account portfolio. If the posting mentions Salesforce, show the hiring manager how you utilized CRM tools to infuse your account strategies with sales analytics.

What is the best account executive resume format? -

The reverse chronological format is best suited for account executive resumes. This approach ensures that your most recent and relevant experience is featured at the top of your document. Combination and functional resumes tend to prioritize skills and certifications, which are far less impactful than your sales achievements.

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Once you’ve completed your account executive resume, consider pairing it with a stand-out cover letter that is fully customized for the organization you’re targeting. Read our account manager and sales manager cover letter guides to learn more.

Frank Hackett

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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data analyst

Sales 101: Go From Beginner to Pro With These Strategies

Jay Fuchs

Published: August 28, 2024

Sales is, at its core, a fundamentally technical practice that's guided by finesse and creativity. So while your success in the field will ultimately be self-driven, there are some universally applicable elements that should inform how you conduct your efforts.

salespeople taking the sales 101 course

So, as your new professor, I‘ve detailed some of the field’s need-to-know's and compiled some expert insight on the skills and techniques that you should fold into your sales repertoire.

Free Download: Sales Plan Template

Table of Contents

Sales Training 101

Sales techniques for beginners.

Before we dig in, I'm going to assign you a little required reading to acquaint you with some sales concepts you should know, going into your new role.

  • The Ultimate Guide to Creating a Sales Process : Some perspective on what a sales process is — t he series of repeatable steps your sales org will set to structure how you move an early-stage prospect to a closed-won deal.
  • 12 Best Sales Methodologies & Customer-Centric Selling Systems : A guide to what a sales methodology is — t he underlying set of principles that informs how you carry out your sales process.
  • B2C Sales: A Comparison With B2B and How to Do Them Right : A look at t he distinction between selling to businesses and selling to consumers — along with how to conduct your efforts accordingly.
  • 11 Skills Every Sales Development Rep Needs to Master : A look at the role you're (presumably) in at the beginning of your career and how to do it effectively.
  • Sales Prospecting: 43 Skills, Tips, Techniques, Templates, & Tools to Succeed : Some insight on t he process of sourcing and researching the prospects you'll be reaching out to.
  • The Best Cold Call Script Ever [Template] : An intro to cold calling — a big part of your job that's equal parts infuriating and necessary in sales.

Now that we have the resources that cover those concepts out of the way, I can give you my quasi-inspirational, “first day of school” spiel. Let's go.

Class, I can‘t stand here and say I have the recipe for thriving in sales. There’s no magical, one-size-fits-all reference point for people starting out in the field. As much as I would like to sit here and say, "Welcome to Sales 101: THE definitive guide for how to get off the ground in sales!" I really can't.

You‘re going to bring a unique perspective, series of professional and life experiences, and skill set to your career in sales that will dictate what’s going to come to you naturally and what you might struggle with.

Still, as I mentioned in the intro, there are some key trends, tactics, and tendencies you should have a pulse on — and when I was putting this article together, I felt that those should come from real sales leaders.

So, we tapped some experts in our network and asked them, “What are some things you wish you'd known before getting into sales?” Here's what they had to say.

resume skills examples sales

Free Sales Plan Template

Outline your company's sales strategy in one simple, coherent sales plan.

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1. Value active listening.

Matt Bigach , Co-Founder of Leadmate , says, "Before venturing into sales, I wish I had understood the transforming impact of active listening. It is not enough to simply pitch a product; you must also grasp the client's needs, pain points, and objectives.

“This competence increases trust, identifies opportunities, and tailors solutions more effectively. Active listening elevates sales discussions from transactional to relational, increasing success and long-term partnerships. Prioritizing this ability early on would have hastened my progress toward being a more effective sales leader.”

a sales 101 lesson from Matt Bigach Co-Founder of Leadmate

“Don't be fooled by the flashy lifestyles some salespeople portray. Success in sales is built on hard work, not luck. It takes dedication, sacrifice, and a thick skin. There are no shortcuts. Everyone who's made it has put in the hours and dealt with their fair share of rejection.”

a sales 101 lesson from Scott Gabdullin CEO and Founder of Learo

22 Best Sales Strategies, Plans, & Initiatives for Success [Templates]

8 Signs That It's Time to Walk Away From a Prospect, According to Sales Leaders

8 Signs That It's Time to Walk Away From a Prospect, According to Sales Leaders

The Power of AI in Sales & 7 Ways You Can Use It in 2024

The Power of AI in Sales & 7 Ways You Can Use It in 2024

What is a Sales Funnel? (& What You Should Make Instead)

What is a Sales Funnel? (& What You Should Make Instead)

Outcome-Based Selling: An Overview + Practical Tips

Outcome-Based Selling: An Overview + Practical Tips

The Ins & Outs of Cold Emailing That Delivers Results

The Ins & Outs of Cold Emailing That Delivers Results

What Is Cross-Selling? Intro, Steps, and Pro Tips [+Data]

What Is Cross-Selling? Intro, Steps, and Pro Tips [+Data]

Company Growth Strategy: 7 Key Steps for Business Growth & Expansion

Company Growth Strategy: 7 Key Steps for Business Growth & Expansion

9 Bad Sales Habits (& How to Break Them In 2024), According to Sales Leaders

9 Bad Sales Habits (& How to Break Them In 2024), According to Sales Leaders

9 Key Social Selling Tips, According to Experts

9 Key Social Selling Tips, According to Experts

Outline your company's sales strategy in one simple, coherent plan.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

How to build retail skills

Philippine retail has many chances to advance and grow skills. Working in this industry can help you build transferable skills for different careers. This guide looks at what retail skills are and the essential abilities for a retail job. Here's what we'll cover:

What are retail skills?

Essential skills for a retail job.

Retail skills are abilities you need to excel in the retail industry. They help achieve top-notch customer service and create a seamless shopping environment. Developing important retail skills can help with career advancement. This includes skills such as customer service and inventory management. Soft skills such as organization and time management help you complete tasks efficiently. These skills enable better retail store operation.

Here are some retail industry skills you can develop.

Communication skills

Effective communication is a key customer service skill. It helps foster teamwork among staff members and address customer needs. It also helps resolve customer complaints for a positive shopping experience. Improve your communication skills with customers and colleagues through active listening. Try role-playing exercises with colleagues to simulate customer interactions.

Make sure to highlight positive customer interactions and teamwork on your resume. Mention how you used digital tools to improve customer engagement. Describe how those tools helped you create a positive store image.

Interview question : How have you used your communication skills to resolve customer complaints?

Answer : "I once handled a customer complaint about a purchase. I listened carefully to understand their concerns and empathize with their frustration. After acknowledging the issue, I explained our company policies. I also offered to help them find a suitable replacement."

Interpersonal communication

Interpersonal skills in the retail industry help you interact with people. They include active listening, empathy, and building rapport. These communication skills can help you improve customer satisfaction and loyalty. Enhance your interpersonal skills by focusing on body language and cues. Learn to interact with customers with empathy and understanding.

Emphasize building strong customer relationships and issue resolution skills on your resume. For instance, mention building strong relationships with loyal customers. You can share instances of these sales skills with your interviewers, too. Include your ability to collaborate, resolve issues, and build positive work relationships.

Interview question : Describe a situation where you resolved a difficult customer issue.

Answer : "As a retail associate at MS Stores, I listened to a frustrated, unhappy customer. I empathized with their concerns and suggested alternative products. I also ensured an easy return process. The customer left satisfied. They felt heard and appreciated."

Sales skills include in-depth product knowledge, objection handling , prospecting, business acumen, and upselling. Sales associates use these skills to provide accurate answers and informed recommendations. Develop these retail skills by attending product training sessions and seeking supervisor feedback.

Showcase these skills on your resume by tailoring them to the specific retail sales role. For instance, if you're applying for a sales associate role, mention how you handled customer concerns. Highlight your ability to convert potential lost sales into successful transactions.

Share examples that align your sales skills with the job requirements and company needs in your interviews.

Interview question : Can you give an example of how you used your sales skills?

Answer : "In my previous role, I upsold a customer from a basic kitchen appliance to a higher-end model. I highlighted its features and suggested complementary items relevant to their cooking habits. This resulted in positive feedback and good customer service."

Adaptability

Adaptability helps with retail management and working in a fast-paced environment. This skill includes adjusting to ever-changing customer needs, sales trends, and store operations. Employees who can adapt efficiently can manage these fluctuations better. Adaptability also helps you maintain a calm demeanor during high-pressure situations.

You should also be willing to be flexible with scheduling and working different shifts. You can learn adaptability through employee training programs. Keep up with industry trends to spot changes and challenges.

Highlight this retail skill by mentioning your ability to learn new tasks quickly. You can also mention how you handle unexpected situations calmly. For example, highlight how you maintain your composure during peak shopping times. Share instances of flexibility and responsiveness with your hiring manager.

Interview question : Can you provide a situation when you adapted to a change at work?

Answer : "I was a retail sales associate at my previous workplace. I adapted to being short-staffed by taking on several roles during a holiday sale. I assisted customers, managed the checkout line, and restocked items. Despite the chaos, I remained calm and focused on improving customer engagement."

A relaxed group of six, with cups and a laptop, brainstorm on office steps, reflecting a casual, creative workspace

Teamwork in retail involves employees collaborating to achieve common goals. Teamwork can cover customer service, store operations, and sales targets. It requires effective communication, cooperation, and mutual support.

You can develop this skill by engaging in team-building exercises. Having open communication with sales staff and other team members helps as well. Mention teamwork skills on your resume by highlighting effective collaboration with colleagues. For instance, mention how you helped with store promotions. Talk about coordinating with different departments to achieve common goals during peak season.

Share instances with the hiring manager of when you communicated and coordinated with team members.

Interview question : Can you provide an example of how you have worked effectively in a team?

Answer : "In my previous role as a retail manager, I led preparations for a major sales event. I coordinated with my team to set up displays and manage inventory. We also ensured adequate staffing. We achieved our sales goals and provided positive customer service through teamwork."

Conflict resolution

Conflict resolution in retail involves addressing and resolving disputes with customers and colleagues. This includes understanding the problem, communicating effectively, and finding a mutually acceptable solution. It's essential to maintain a positive and productive work environment.

Develop conflict resolution skills by engaging in role-playing exercises with colleagues. This activity can help you understand different perspectives. Role play helps provide hands-on, experiential learning for real-world scenarios.

Add conflict resolution to your resume. You can highlight specific examples of handling conflicts with customers or co-workers. You can mention how you mediated disagreements between other retail associates. This helped to foster a peaceful work environment. You can show your ability to resolve conflicts with hiring managers.

Interview question : Have you ever resolved a conflict with a customer or colleague?

Answer : "I once handled a situation where a customer received a wrong product in their online order. I listened, empathized, and quickly resolved the issue with a discount. The customer left satisfied and appreciative of the prompt resolution."

Product knowledge

Product knowledge in retail requires a thorough grasp of products and services. This includes details on features, benefits, uses, pricing, and availability. It also includes an awareness of related products, competitor offerings, and sales trends. It helps employees offer precise information to assist customers in making informed decisions.

Join company-provided training sessions. Engage with customers to answer queries. You can also experience using the products to learn about their features.

Highlight relevant product experience on your resume. Show how you incorporated it into your role. You can mention how you developed extensive product knowledge through ongoing training. Describe how it helped you with upselling.

Interview question : Has your knowledge of the products affected a customer's buying decision?

Answer : "I helped a customer choose the perfect laptop for their graphic design business. I listened to their needs and explained the benefits of different models. My recommendation greatly improved their work efficiency."

Organization

Organizational skills for retail involve prioritizing tasks, inventory, schedules, and resources. This helps with smooth store operations. Organized employees ensure products are always available to prevent overstocking and stockouts. You can develop this skill by using inventory management systems. These software programs can help you keep track of stock and orders.

You can also use digital tools and planners to stay organized. Emphasize your experience in managing inventory levels and tracking stock on your resume. Mention how you organized a store to improve customer flow and attract new customers.

You can give specific examples of how your organizational skills benefited previous employers.

Interview question : How have you used your organizational skills to improve a business?

Answer : "In my last position, I identified inventory restocking delays. This led me to create a digital tracking system. I reorganized the stockroom to improve inventory control. I also reduced restocking time by 40% and decreased stock discrepancies."

Persuasion means influencing purchases through effective communication. This helps you understand customer needs and highlights product benefits. Persuasion skills drive increased revenue through upselling and cross-selling . Listen to customers and understand their needs to develop this skill.

Know your products and highlight their benefits. Make sure to include the impact of your persuasion skills on your resume. For example, you can mention how you increased add-on sales by 20% through targeted recommendations.

In an interview, give examples that helped you achieve results in previous roles. These could be significant sales, resolved customer issues, or improved customer satisfaction.

Interview question : Describe a time when you persuaded a hesitant customer to buy something.

Answer : "I once convinced a reluctant customer to buy a pricey coffee machine. I discussed its durability, advanced features, and cost savings. I also shared positive reviews from other customers and emphasized its long-term value. They later thanked me for exceeding their expectations."

Multitasking

In retail, multitasking means managing a lot of responsibilities at once. This could include assisting customers, restocking merchandise, and maintaining digital catalogs. It also enhances efficiency. Multitasking skills allow employees to handle various tasks in a fast-paced retail setting.

Multitasking is important for reducing wait times and providing attentive customer service. You can improve your multitasking skills with experience in different retail roles.

Highlight examples of your multitasking abilities to showcase this skill on your resume. Mention how you can handle several customer interactions while keeping the store organized.

In interviews, mention how you managed several tasks and their positive results.

Interview question : Provide an example of when you had to multitask effectively.

Answer : "During the busy holiday season, I managed the cash register. I also assisted customers and stocked shelves. This ensured smooth operations."

Time management

Effective time management in retail involves prioritizing tasks and managing schedules efficiently. It also includes allocating enough time to various responsibilities to complete the job.

This skill enhances employee efficiency and boosts store productivity. It also reduces wait times and improves the customers' shopping experience. To develop this skill, you can use scheduling apps. These can help you learn to prioritize tasks based on urgency and importance.

Highlight your ability to manage time and deliver results on your resume. For instance, mention implementing effective time management strategies to improve store productivity.

In an interview, share details that illustrate your ability to manage time effectively. Highlight the outcomes of your efforts.

Interview question : Can you describe a situation when your time management skills helped you handle a challenging situation?

Answer : "I successfully managed a major sales event once. I created a detailed schedule and prioritized it. My actions made the event a success. I also helped manage stress levels for my team."

A woman on the phone wearing a red hijab

To thrive in the diverse retail industry of the Philippines, you need strong hard and soft skills. This includes strong customer service skills. These skills help you gain retail experience and are transferable to other sectors. Key retail skills include teamwork, communication, empathy, and a strong knowledge of products. As you prepare for a career in retail, research the industry and its requirements.

Let's look at some questions people often ask about retail skills.

  • What skills do you need for retail? ⁠ Here are some essential retail skills: -⁠product knowledge -⁠sales skills -⁠customer service skills -⁠leadership skills -⁠time management -⁠communication skills -⁠teamwork -⁠attention to detail
  • What skills should I put on my retail resume? ⁠Here are the key retail skills for a resume: ⁠-excellent customer service -⁠communication -⁠IT skills -⁠teamwork -⁠adaptabilit -⁠attention to detail
  • What are retail sales skills? ⁠ Retail job skills include hard and soft skills. These qualities help provide great customer service, build relationships, and increase sales. Some sales skills include tech literacy, time management, industry expertise, and empathy.
  • What are the three most important things in retail? ⁠Three key things in retail are inventory management, a good checkout, and store productivity.

5. Why are retail skills important? ⁠ Retail staff with strong skills can provide an excellent customer experience. These ⁠ skills help the staff sell products and increase sales opportunities.

6. What does a good retail resume look like? ⁠ A resume for a retail job should have skills, experience, and qualifications that ⁠ match the job description. Make sure to list relevant skills that are crucial for a ⁠ retail position.

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