Home Blog Business Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation Ultimate Guide plus examples

A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations. 

Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional. 

This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others! 

3 General Types of Business Presentations

A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose. 

But overall, all types of business presentations can be classified as:

  • Informative
  • Persuasive 
  • Supporting 

Informative Business Presentation 

As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times. 

Examples of informative presentations:

  • Team briefings presentation 
  • Annual stakeholder report 
  • Quarterly business reviews
  • Business portfolio presentation
  • Business plan presentation
  • Project presentation

Helpful templates from SlideModel:

  • Business plan PowerPoint template
  • Business review PowerPoint template
  • Project proposal PowerPoint template
  • Corporate annual report template

Persuasive Business Presentation 

The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action. 

Examples of persuasive presentations:

  • Pitch deck/investor presentations
  • Sales presentation  
  • Business case presentation 
  • Free business proposal presentation
  • Business proposal PowerPoint template
  • Pitch deck PowerPoint template
  • Account Plan PowerPoint template

Supporting Business Presentation 

This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life. 

Examples of supporting presentations:

  • Roadmap presentation
  • Project vision presentation 
  • After Action Review presentation 
  • Standard operating procedure (SOP) PowerPoint template 
  • Strategy map PowerPoint template 
  • After action review (ARR) PowerPoint template 

What Should Be Included in a Business Presentation?

Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:

  • Introductory slide 
  • Agenda/purpose slide
  • Main information or Content slides
  • Key Takeaways slides
  • Call-to-action/next steps slides

We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples !). 

How to Make a Business Presentation: Actionable Tips

A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design. 

1. Get Your Presentation Opening Right 

The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation. 

You have several ways of how to start a business presentation:

  • Use a general informative opening — a summative slide, sharing the agenda and main points of the discussion. 
  • Go for a story opening — a more creative, personal opening, aimed at pulling the audience into your story. 
  • Try a dramatic opening — a less apparent and attention-grabbing opening technique, meant to pique the audience’s interest. 

Standard Informative Opening 

Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach. 

To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:

  • The topic of your presentation — a one-sentence overview is enough. 
  • Persuasive hook, suggesting what’s in it for the audience and why they should pay attention. 
  • Your authority — the best technique to establish your credibility in a business presentation is to share your qualifications and experience upfront to highlight why you are worth listening to. 

Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders. 

Story Opening 

Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention. 

Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation: 

You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea. 

Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.

Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations. 

Dramatic Opening 

Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs. 

Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas. 

If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression. 

Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches. 

Further reading: How to start a presentation: tips and examples. 

2. Get Your PowerPoint Design Right

Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography. 

Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph. 

Use Images, Instead of Bullet Points 

If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design. 

how to create business presentation powerpoint

But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :

“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense. 

Fewer Slides is Better

No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation. 

For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements. 

Here are several quick tips to shorten your slides:

  • Use a three-arc structure featuring a clear beginning (setup), main narrative (confrontation), ending (resolution). Drop the ideas that don’t fit into either of these. 
  • Write as you tweet. Create short, on-point text blurbs of under 156 symbols, similar to what you’d share on Twitter. 
  • Contextualize your numbers. Present any relevant statistics in a context, relevant to the listeners. Turn longer stats into data visualizations for easier cognition. 

Consistency is Key 

In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.

Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative. 

Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

3. Make Your Closure Memorable 

We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that. 

Use the Rule of Three 

The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes. 

Many famous authors and speakers use this technique:

  • “Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” . Gen. Douglas MacArthur.
  • “Life, Liberty, and the Pursuit of Happiness” are the unalienable rights of all humans that governments are meant to protect.” Thomas Jefferson 

The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains. 

Try the Title Close Technique

Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained. 

Ask a Question 

If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.

Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback. 

Try adding an interactive element like a QR code closing your presentation with a QR code and having a clear CTA helps you leverage the power of sharing anything you would like to share with your clients. QR codes can be customized to look alike your brand.

If you are looking for a smoother experience creating presentations on the fly, check out the AI PowerPoint maker —it offers everything you can ask forfrom presentation design in a couple of clicks.

12 Business Presentation Examples and What Makes Them Great 

Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them. 

1. N26 Digital Bank Pitch Deck 

The Future of Banking by N26. An example of a Business Presentation with a nice cover image.

This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch. 

Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt. 

2. WeWork Pitch Deck

Business Presentation Example by WeWork

For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.

The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points. 

The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast. 

3. Redfin Investor Presentation 

Redfin Investor Presentation for Business. A Technology-Powered Real Estate Company.

If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use. 

4. Google Ready Together Presentation 

This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .

Interactive Online Presentation example by Google, from Customer Insights.  Google Ready Together Presentation.

The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.

5. Salesforce Business Presentation Example 

This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.

Business Presentation Example by Service Salesforce on How to Know Your Customer. A look into the Future of Customer Experience.

The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics. 

6. Mastercard Business Presentation

This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.

Business Presentation by MasterCard on Technology and Payment solutions. The Unfinished Revolution.

Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another. 

In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.

7. McKinsey Diversity & Inclusion Presentation 

This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members. 

Business Presentation Example by McKinsey Company on Diversity Wins: How inclusion matters.

Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples. 

8. Accenture Presentation for the Energy Sector

Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media. 

Business Presentation Example by Accenture on Accelerating Innovation in Energy.

The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits. 

9. Amazon Web Services (AWS) Technical Presentation 

Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments. 

Business Presentation created by AWS explaining how to build forecasting using ML/DL algorithms.

First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc. 

The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product. 

10. Snapchat Company Presentation

Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.

how to create business presentation powerpoint

This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development. 

11. Visa Business Acquisition Presentation 

VISA Acquisition of Plaid Business presentation.

If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem. 

The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer. 

12. Pinterest Earnings Report Presentation 

Pinterest Business Presentation Example with Annual Report

Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes. 

In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks. 

To Conclude 

With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic. 

Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.

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Business Presentations, Corporate Presentations, Design, Design Inspiration, Examples, Executive Reports, Inspiration, Presentation Ideas Filed under Business

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how to create business presentation powerpoint

17 PowerPoint Presentation Tips From Pro Presenters [+ Templates]

Jamie Cartwright

Published: April 26, 2024

PowerPoint presentations can be professional, attractive, and really help your audience remember your message.

powerpoint tricks

If you don’t have much experience, that’s okay — I’m going to arm you with PowerPoint design tips from pro presenters, the steps you need to build an engaging deck, and templates to help you nail great slide design.

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

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Buckle up for a variety of step-by-step explanations as well as tips and tricks to help you start mastering this program. There are additional resources woven in, and you’ll find expert perspectives from other HubSpotters along the way.

Table of Contents

How to Make a PowerPoint Presentation

Powerpoint presentation tips.

Microsoft PowerPoint is like a test of basic professional skills, and each PowerPoint is basically a presentation made of multiple slides.

Successful PowerPoints depend on three main factors: your command of PowerPoint's design tools, your attention to presentation processes, and being consistent with your style.

Keep those in mind as we jump into PowerPoint's capabilities.

Getting Started

1. open powerpoint and click ‘new.’.

A page with templates will usually open automatically, but if not, go to the top left pane of your screen and click New . If you’ve already created a presentation, select Open and then double-click the icon to open the existing file.

how to create business presentation powerpoint

10 Free PowerPoint Templates

Download ten free PowerPoint templates for a better presentation.

  • Creative templates.
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  • Professional templates.

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Creating PowerPoint Slides

3. insert a slide..

Insert a new slide by clicking on the Home tab and then the New Slide button. Consider what content you want to put on the slide, including heading, text, and imagery.

how to create business presentation powerpoint

  • Finally, PowerPoint Live is a new tool that enables you to do more seamless presentations during video calls and may be a better overall match for doing presentations remotely. Check out this video:

11. Try Using GIFs.

how to create business presentation powerpoint

12 Free Customizable Resume Templates

Fill out this form to access your free professionally-designed templates, available on:

  • Microsoft Word
  • Google Docs
  • Microsoft PowerPoint
  • Google Slides

15. Embed multimedia.

PowerPoint allows you to either link to video/audio files externally or to embed the media directly in your presentation. For PCs, two great reasons for embedding are:

  • Embedding allows you to play media directly in your presentation. It will look much more professional than switching between windows.
  • Embedding also means that the file stays within the PowerPoint presentation, so it should play normally without extra work (except on a Mac).

If you use PowerPoint for Mac it gets a bit complicated, but it can be done:

  • Always bring the video and/or audio file with you in the same folder as the PowerPoint presentation.
  • Only insert video or audio files once the presentation and the containing folder have been saved on a portable drive in their permanent folder.
  • If the presentation will be played on a Windows computer, then Mac users need to make sure their multimedia files are in WMV format.
  • Consider using the same operating system for designing and presenting, no matter what.

16. Bring your own hardware.

Between operating systems, PowerPoint is still a bit jumpy. Even between differing PPT versions, things can change. The easiest fix? Just bring along your own laptop when you're presenting.

The next easiest fix is to upload your PowerPoint presentation into Google Slides as a backup option — just make sure there is a good internet connection and a browser available where you plan to present.

Google Slides is a cloud-based presentation software that will show up the same way on all operating systems.

To import your PowerPoint presentation into Google Slides:

  • Navigate to slides.google.com . Make sure you’re signed in to a Google account (preferably your own).
  • Under Start a new presentation , click the empty box with a plus sign. This will open up a blank presentation.
  • Go to File , then Import slides .
  • A dialog box will come up. Tap Upload.
  • Click Select a file from your device .
  • Select your presentation and click Open .
  • Select the slides you’d like to import. If you want to import all of them, click All in the upper right-hand corner of the dialog box.
  • Click Import slides.

When I tested this out, Google Slides imported everything perfectly, including a shape whose points I had manipulated. This is a good backup option to have if you’ll be presenting across different operating systems.

17. Use Presenter View.

In most presentation situations, there will be both a presenter’s screen and the main projected display for your presentation.

PowerPoint has a great tool called Presenter View, which can be found in the Slide Show tab of PowerPoint. Included in the Presenter View is an area for notes, a timer/clock, and a presentation display.

For many presenters, this tool can help unify their spoken presentation and their visual aid. You never want to make the PowerPoint seem like a stack of notes that you’re reading off of.

Use the Presenter View option to help create a more natural presentation.

Pro Tip: At the start of the presentation, you should also hit CTRL + H to make the cursor disappear. Hitting the “A” key will bring it back if you need it.

Your Next Great PowerPoint Presentation Starts Here

Now that you have these style, design, and presentation tips under your belt, you should feel confident to create your PowerPoint presentation.

But if you can explore other resources to make sure your content hits the mark. After all, you need a strong presentation to land your point and make an impression.

With several templates to choose from — both in PowerPoint and available for free download — you can swiftly be on your way to creating presentations that wow your audiences.

Editor's note: This post was originally published in September 2013 and has been updated for comprehensiveness.

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How to Make a PowerPoint Presentation (Step-by-Step)

  • PowerPoint Tutorials
  • Presentation Design
  • January 22, 2024

In this beginner’s guide, you will learn step-by-step how to make a PowerPoint presentation from scratch.

While PowerPoint is designed to be intuitive and accessible, it can be overwhelming if you’ve never gotten any training on it before. As you progress through this guide, you’ll will learn how to move from blank slides to PowerPoint slides that look like these.

Example of the six slides you'll learn how to create in this tutorial

Table of Contents

Additionally, as you create your presentation, you’ll also learn tricks for working more efficiently in PowerPoint, including how to:

  • Change the slide order
  • Reset your layout
  • Change the slide dimensions
  • Use PowerPoint Designer
  • Format text
  • Format objects
  • Play a presentation (slide show)

With this knowledge under your belt, you’ll be ready to start creating PowerPoint presentations. Moreover, you’ll have taken your skills from beginner to proficient in no time at all. I will also include links to more advanced PowerPoint topics.

Ready to start learning how to make a PowerPoint presentation?

Take your PPT skills to the next level

Start with a blank presentation.

Note: Before you open PowerPoint and start creating your presentation, make sure you’ve collected your thoughts. If you’re going to make your slides compelling, you need to spend some time brainstorming.

For help with this, see our article with tips for nailing your business presentation  here .

The first thing you’ll need to do is to open PowerPoint. When you do, you are shown the Start Menu , with the Home tab open.

This is where you can choose either a blank theme (1) or a pre-built theme (2). You can also choose to open an existing presentation (3).

For now, go ahead and click on the  Blank Presentation (1)  thumbnail.

In the backstage view of PowerPoint you can create a new blank presentation, use a template, or open a recent file

Doing so launches a brand new and blank presentation for you to work with. Before you start adding content to your presentation, let’s first familiarize ourselves with the PowerPoint interface.

The PowerPoint interface

Picture of the different parts of the PowerPoint layout, including the Ribbon, thumbnail view, quick access toolbar, notes pane, etc.

Here is how the program is laid out:

  • The Application Header
  • The Ribbon (including the Ribbon tabs)
  • The Quick Access Toolbar (either above or below the Ribbon)
  • The Slides Pane (slide thumbnails)

The Slide Area

The notes pane.

  • The Status Bar (including the View Buttons)

Each one of these areas has options for viewing certain parts of the PowerPoint environment and formatting your presentation.

Below are the important things to know about certain elements of the PowerPoint interface.

The PowerPoint Ribbon

The PowerPoint Ribbon in the Microsoft Office Suite

The Ribbon is contextual. That means that it will adapt to what you’re doing in the program.

For example, the Font, Paragraph and Drawing options are greyed out until you select something that has text in it, as in the example below (A).

Example of the Shape Format tab in PowerPoint and all of the subsequent commands assoicated with that tab

Furthermore, if you start manipulating certain objects, the Ribbon will display additional tabs, as seen above (B), with more commands and features to help you work with those objects. The following objects have their own additional tabs in the Ribbon which are hidden until you select them:

  • Online Pictures
  • Screenshots
  • Screen Recording

The Slides Pane

The slides pane in PowerPoint is on the left side of your workspace

This is where you can preview and rearrange all the slides in your presentation.

Right-clicking on a slide  in the pane gives you additional options on the slide level that you won’t find on the Ribbon, such as  Duplicate Slide ,  Delete Slide , and  Hide Slide .

Right clicking a PowerPoint slide in the thumbnail view gives you a variety of options like adding new slides, adding sections, changing the layout, etc.

In addition, you can add sections to your presentation by  right-clicking anywhere in this Pane  and selecting  Add Section . Sections are extremely helpful in large presentations, as they allow you to organize your slides into chunks that you can then rearrange, print or display differently from other slides.

Content added to your PowerPoint slides will only display if it's on the slide area, marked here by the letter A

The Slide Area (A) is where you will build out your slides. Anything within the bounds of this area will be visible when you present or print your presentation.

Anything outside of this area (B) will be hidden from view. This means that you can place things here, such as instructions for each slide, without worrying about them being shown to your audience.

The notes pane in PowerPoint is located at the bottom of your screen and is where you can type your speaker notes

The  Notes Pane  is the space beneath the Slide Area where you can type in the speaker notes for each slide. It’s designed as a fast way to add and edit your slides’ talking points.

To expand your knowledge and learn more about adding, printing, and exporting your PowerPoint speaker notes, read our guide here .

Your speaker notes are visible when you print your slides using the Notes Pages option and when you use the Presenter View . To expand your knowledge and learn the ins and outs of using the Presenter View , read our guide here .

You can click and drag to resize the notes pane at the bottom of your PowerPoint screen

You can resize the  Notes Pane  by clicking on its edge and dragging it up or down (A). You can also minimize or reopen it by clicking on the Notes button in the Status Bar (B).

Note:  Not all text formatting displays in the Notes Pane, even though it will show up when printing your speaker notes. To learn more about printing PowerPoint with notes, read our guide here .

Now that you have a basic grasp of the PowerPoint interface at your disposal, it’s time to make your presentation.

Adding Content to Your PowerPoint Presentation

Notice that in the Slide Area , there are two rectangles with dotted outlines. These are called  Placeholders  and they’re set on the template in the Slide Master View .

To expand your knowledge and learn how to create a PowerPoint template of your own (which is no small task), read our guide here .

Click into your content placeholders and start typing text, just as the prompt suggests

As the prompt text suggests, you can click into each placeholder and start typing text. These types of placeholder prompts are customizable too. That means that if you are using a company template, it might say something different, but the functionality is the same.

Example of typing text into a content placeholder in PowerPoint

Note:  For the purposes of this example, I will create a presentation based on the content in the Starbucks 2018 Global Social Impact Report, which is available to the public on their website.

If you type in more text than there is room for, PowerPoint will automatically reduce its font size. You can stop this behavior by clicking on the  Autofit Options  icon to the left of the placeholder and selecting  Stop Fitting Text to this Placeholder .

Next, you can make formatting adjustments to your text by selecting the commands in the Font area and the  Paragraph area  of the  Home  tab of the Ribbon.

Use the formatting options on the Home tab to choose the formatting of your text

The Reset Command:  If you make any changes to your title and decide you want to go back to how it was originally, you can use the Reset button up in the Home tab .

Hitting the reset command on the home tab resets your slide formatting to match your template

Insert More Slides into Your Presentation

Now that you have your title slide filled in, it’s time to add more slides. To do that, simply go up to the  Home tab  and click on  New Slide . This inserts a new slide in your presentation right after the one you were on.

To insert a new slide in PowerPoint, on the home tab click the New Slide command

You can alternatively hit Ctrl+M on your keyboard to insert a new blank slide in PowerPoint. To learn more about this shortcut, see my guide on using Ctrl+M in PowerPoint .

Instead of clicking the New Slide command, you can also open the New Slide dropdown to see all the slide layouts in your PowerPoint template. Depending on who created your template, your layouts in this dropdown can be radically different.

Opening the new slide dropdown you can see all the slide layouts in your PowerPoint template

If you insert a layout and later want to change it to a different layout, you can use the Layout dropdown instead of the New Slide dropdown.

After inserting a few different slide layouts, your presentation might look like the following picture. Don’t worry that it looks blank, next we will start adding content to your presentation.

Example of a number of different blank slide layouts inserting in a PowerPoint presentation

If you want to follow along exactly with me, your five slides should be as follows:

  • Title Slide
  • Title and Content
  • Section Header
  • Two Content
  • Picture with Caption

Adding Content to Your Slides

Now let’s go into each slide and start adding our content. You’ll notice some new types of placeholders.

Use the icons within a content placeholder to insert things like tables, charts, SmartArt, Pictures, etc.

On slide 2 we have a  Content Placeholder , which allows you to add any kind of content. That includes:

  • A SmartArt graphic,
  • A 3D object,
  • A picture from the web,
  • Or an icon.

To insert text, simply type it in or hit  Ctrl+C to Copy  and Ctrl+V to Paste  from elsewhere. To insert any of the other objects, click on the appropriate icon and follow the steps to insert it.

For my example, I’ll simply type in some text as you can see in the picture below.

Example typing bulleted text in a content placeholder in PowerPoint

Slides 3 and 4 only have text placeholders, so I’ll go ahead and add in my text into each one.

Examples of text typed into a divider slide and a title and content slide in PowerPoint

On slide 5 we have a Picture Placeholder . That means that the only elements that can go into it are:

  • A picture from the web

A picture placeholder in PowerPoint can only take an image or an icon

To insert a picture into the picture placeholder, simply:

  • Click on the  Picture  icon
  • Find  a picture on your computer and select it
  • Click on  Insert

Alternatively, if you already have a picture open somewhere else, you can select the placeholder and paste in (shortcut: Ctrl+V ) the picture. You can also drag the picture in from a file explorer window.

To insert a picture into a picture placeholder, click the picture icon, find your picture on your computer and click insert

If you do not like the background of the picture you inserted onto your slide, you can remove the background here in PowerPoint. To see how to do this, read my guide here .

Placeholders aren’t the only way to add content to your slides. At any point, you can use the Insert tab to add elements to your slides.

You can use either the Title Only  or the  Blank  slide layout to create slides for content that’s different. For example, a three-layout content slide, or a single picture divider slide, as shown below.

Example slides using PowerPoint icons and background pictures

In the first example above, I’ve inserted 6 text boxes, 3 icons, and 3 circles to create this layout. In the second example, I’ve inserted a full-sized picture and then 2 shapes and 2 text boxes.

The Reset Command:  Because these slides are built with shapes and text boxes (and not placeholders), hitting the  Reset button up in the  Home tab  won’t do anything.

That is a good thing if you don’t want your layouts to adjust. However, it does mean that it falls on you to make sure everything is aligned and positioned correctly.

For more on how to add and manipulate the different objects in PowerPoint, check out our step-by-step articles here:

  • Using graphics in PowerPoint
  • Inserting icons onto slides
  • Adding pictures to your PowerPoint
  • How to embed a video in PowerPoint
  • How to add music to your presentation

Using Designer to generate more layouts ideas

If you have Office 365, your version of PowerPoint comes with a new feature called Designer (or Design Ideas). This is a feature that generates slide layout ideas for you. The coolest thing about this feature is that it uses the content you already have.

To use Designer , simply navigate to the  Design tab  in your Ribbon, and click on  Design Ideas .

To use Designer on your slides, click the

NOTE: If the PowerPoint Designer is not working for you (it is grey out), see my troubleshooting guide for Designer .

Change the Overall Design (optional)

When you make a PowerPoint presentation, you’ll want to think about the overall design. Now that you have some content in your presentation, you can use the Design tab to change the look and feel of your slides.

For additional help thinking through the design of your presentation,  read my guide here .

A. Picking your PowerPoint slide size

If you have PowerPoint 2013 or later, when you create a blank document in PowerPoint, you automatically start with a widescreen layout with a 16:9 ratio. These dimensions are suitable for most presentations as they match the screens of most computers and projectors.

However, you do have the option to change the dimensions.

For example, your presentation might not be presented, but instead converted into a PDF or printed and distributed. In that case, you can easily switch to the standard dimensions with a 4:3 ratio by selecting from the dropdown (A).

You can also choose a custom slide size or change the slide orientation from landscape to portrait in the Custom Slide Size dialog box (B).

To change your slide size, click the Design tab, open the slide size dropdown and choose a size or custom slide size

To learn all about the different PowerPoint slide sizes, and some of the issues you will face when changing the slide size of a non-blank presentation,  read my guide here .

 B. Selecting a PowerPoint theme

The next thing you can do is change the theme of your presentation to a pre-built one. For a detailed explanation of what a PowerPoint theme is, and how to best use it,  read my article here .

In the beginning of this tutorial, we started with a blank presentation, which uses the default Office theme as you can see in the picture below.

All PowerPoint presentations start with the default Microsoft Office theme

That gives you the most flexibility because it has a blank background and quite simple layouts that work for most presentations. However, it also means that it’s your responsibility to enhance the design.

If you’re comfortable with this, you can stay with the default theme or create your own custom theme ( read my guide here ). But if you would rather not have to think about design, then you can choose a pre-designed theme.

Microsoft provides 46 other pre-built themes, which include slide layouts, color variants and palettes, and fonts. Each one varies quite significantly, so make sure you look through them carefully.

To select a different theme, go to the  Design tab  in the Ribbon, and click on the  dropdown arrow  in the  Themes section .

On the Design tab you will find all of the default PowerPoint templates that come with the Microsoft Office Suite

For this tutorial, let’s select the  Frame  theme and then choose the third Variant in the theme. Doing so changes the layout, colors, and fonts of your presentation.

Example choosing the Frame PowerPoint theme and the third variant of this powerpoint presentation

Note: The theme dropdown area is also where you can import or save custom themes. To see my favorite places to find professional PowerPoint templates and themes (and recommendations for why I like them), read my guide here .

C. How to change a slide background in PowerPoint

The next thing to decide is how you want your background to look for the entire presentation. In the  Variants area, you can see four background options.

To change the background style of your presentation, on the Design tab, find the Background Styles options and choose a style

For this example, we want our presentation to have a dark background, so let’s select Style 3. When you do so, you’ll notice that:

  • The background color automatically changes across all slides
  • The color of the text on most of the slides automatically changes to white so that it’s visible on the dark background
  • The colors of the objects on slides #6 and #7 also adjust, in a way we may not want (we’ll likely have to make some manual adjustments to these slides)

What our PowerPoint presentation looks like now that we have selected a theme, a variant, and a background style

Note: If you want to change the slide background for just that one slide, don’t left-click the style. Instead, right-click it and select Apply to Selected Slides .

After you change the background for your entire presentation, you can easily adjust the background for an individual slide.

You can either right-click a PowerPoint slide and select format background or navigate to the design tab and click the format background command

Inside the Format Background pane, you can see you have the following options:

  • Gradient fill
  • Picture or texture fill
  • Pattern fill
  • Hide background

You can explore these options to find the PowerPoint background that best fits your presentation.

D. How to change your color palette in PowerPoint

Another thing you may want to adjust in your presentation, is the color scheme. In the picture below you can see the Theme Colors we are currently using for this presentation.

Example of the theme colors we are currently using with this presentation

Each PowerPoint theme comes with its own color palette. By default, the Office theme includes the Office color palette. This affects the colors you are presented with when you format any element within your presentation (text, shapes, SmartArt, etc.).

To change the theme color for your presentation, select the Design tab, open the Colors options and choose the colors you want to use

The good news is that the colors here are easy to change. To switch color palettes, simply:

  • Go to the  Design tab in the Ribbon
  • In the Variants area, click on the  dropdown arrow  and select  Colors
  • Select  the color palette (or theme colors) you want

You can choose among the pre-built color palettes from Office, or you can customize them to create your own.

As you build your presentation, make sure you use the colors from your theme to format objects. That way, changing the color palette adjusts all the colors in your presentation automatically.

E. How to change your fonts in PowerPoint

Just as we changed the color palette, you can do the same for the fonts.

Example of custom theme fonts that might come with a powerpoint template

Each PowerPoint theme comes with its own font combination. By default, the Office theme includes the Office font pairing. This affects the fonts that are automatically assigned to all text in your presentation.

To change the default fonts for your presentation, from the design tab, find the fonts dropdown and select the pair of fonts you want to use

The good news is that the font pairings are easy to change. To switch your Theme Fonts, simply:

  • Go to the  Design tab  in the Ribbon
  • Click on the  dropdown arrow  in the  Variants  area
  • Select  Fonts
  • Select  the font pairing you want

You can choose among the pre-built fonts from Office, or you can customize them to create your own.

If you are working with PowerPoint presentations on both Mac and PC computers, make sure you choose a safe PowerPoint font. To see a list of the safest PowerPoint fonts, read our guide here .

If you receive a PowerPoint presentation and the wrong fonts were used, you can use the Replace Fonts dialog box to change the fonts across your entire presentation. For details, read our guide here .

Adding Animations & Transitions (optional)

The final step to make a PowerPoint presentation compelling, is to consider using animations and transitions. These are by no means necessary to a good presentation, but they may be helpful in your situation.

A. Adding PowerPoint animations

PowerPoint has an incredibly robust animations engine designed to power your creativity. That being said, it’s also easy to get started with basic animations.

Animations are movements that you can apply to individual objects on your slide.

To add an animation to an object in PowerPoint, first select the object and then use the Animations tab to select an animation type

To add a PowerPoint animation to an element of your slide, simply:

  • Select the  element
  • Go to the  Animations tab in the Ribbon
  • Click on the  dropdown arrow  to view your options
  • Select the  animation  you want

You can add animations to multiple objects at one time by selecting them all first and then applying the animation.

B. How to preview a PowerPoint animation

There are three ways to preview a PowerPoint animation

There are three ways to preview a PowerPoint animation:

  • Click on the Preview button in the Animations tab
  • Click on the little star  next to the slide
  • Play the slide in Slide Show Mode

To learn other ways to run your slide show, see our guide on presenting a PowerPoint slide show with shortcuts .

To adjust the settings of your animations, explore the options in the  Effect Options ,  Advanced Animation  and the  Timing  areas of the  Animation tab .

The Animations tab allows you to adjust the effects and timings of your animations in PowerPoint

Note:  To see how to make objects appear and disappear in your slides by clicking a button,  read our guide here .

C. How to manage your animations in PowerPoint

You can see the animations applied to your objects by the little numbers in the upper right-hand corner of the objects

The best way to manage lots of animations on your slide is with the Animation Pane . To open it, simply:

  • Navigate to the  Animations tab
  • Select the  Animation Pane

Inside the Animation Pane, you’ll see all of the different animations that have been applied to objects on your slide, with their numbers marked as pictured above.

Note: To see examples of PowerPoint animations that can use in PowerPoint, see our list of PowerPoint animation tutorials here .

D. How to add transitions to your PowerPoint presentation

PowerPoint has an incredibly robust transition engine so that you can dictate how your slides change from one to the other. It is also extremely easy to add transitions to your slides.

In PowerPoint, transitions are the movements (or effects) you see as you move between two slides.

To add a transition to a slide, select the slide, navigate to the transitions tab in PowerPoint and select your transition

To add a transition to a PowerPoint slide, simply:

  • Select the  slide
  • Go to the  Transitions tab in the Ribbon
  • In the Transitions to This Slide area, click on the  dropdown arrow  to view your options
  • Select the  transition  you want

To adjust the settings of the transition, explore the options in the  Timing  area of the Transitions tab.

You can also add the same transition to multiple slides. To do that, select them in the  Slides Pane  and apply the transition.

E. How to preview a transition in PowerPoint

There are three ways to preview a transition in PowerPoint

There are three ways to preview your PowerPoint transitions (just like your animations):

  • Click on the Preview  button in the Transitions tab
  • Click on the little star  beneath the slide number in the thumbnail view

Note:  In 2016, PowerPoint added a cool new transition, called Morph. It operates a bit differently from other transitions. For a detailed tutorial on how to use the cool Morph transition,  see our step-by-step article here .

Save Your PowerPoint Presentation

After you’ve built your presentation and made all the adjustments to your slides, you’ll want to save your presentation. YOu can do this several different ways.

Click the file tab, select Save As, choose where you want to save your presentation and then click save

To save a PowerPoint presentation using your Ribbon, simply:

  • Navigate to the  File tab
  •  Select  Save As  on the left
  • Choose  where you want to save your presentation
  • Name  your presentation and/or adjust your file type settings
  • Click  Save

You can alternatively use the  Ctrl+S keyboard shortcut to save your presentation. I recommend using this shortcut frequently as you build your presentation to make sure you don’t lose any of your work.

The save shortcut is control plus s in PowerPoint

This is the standard way to save a presentation. However, there may be a situation where you want to save your presentation as a different file type.

To learn how to save your presentation as a PDF, see our guide on converting PowerPoint to a PDF .

How to save your PowerPoint presentation as a template

Once you’ve created a presentation that you like, you may want to turn it into a template. The easiest – but not technically correct – way, is to simply create a copy of your current presentation and then change the content.

But be careful! A PowerPoint template is a special type of document and it has its own parameters and behaviors.

If you’re interested in learning about how to create your own PowerPoint template from scratch, see our guide on how to create a PowerPoint template .

Printing Your PowerPoint Presentation

After finishing your PowerPoint presentation, you may want to print it out on paper. Printing your slides is relatively easy.

The print shortcut is control plus P in PowerPoint

To open the Print dialog box, you can either:

  • Hit Ctrl+P on your keyboard
  • Or go to the Ribbon and click on File and then Print

In the Print dialog box, make your selections for how you want to print your PowerPoint presentation, then click print

Inside the Print dialog box, you can choose from the various printing settings:

  • Printer: Select a printer to use (or print to PDF or OneNote)
  • Slides: Choose which slides you want to print
  • Layout: Determine how many slides you want per page (this is where you can print the notes, outline, and handouts)
  • Collated or uncollated (learn what collated printing means here )
  • Color: Choose to print in color, grayscale or black & white

There are many more options for printing your PowerPoint presentations. Here are links to more in-depth articles:

  • How to print multiple slides per page
  • How to print your speaker notes in PowerPoint
  • How to save PowerPoint as a picture presentation

So that’s how to create a PowerPoint presentation if you are brand new to it. We’ve also included a ton of links to helpful resources to boost your PowerPoint skills further.

When you are creating your presentation, it is critical to first focus on the content (what you are trying to say) before getting lost inserting and playing with elements. The clearer you are on what you want to present, the easier it will be to build it out in PowerPoint.

If you enjoyed this article, you can learn more about our PowerPoint training courses and other presentation resources by  visiting us here .

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What It Takes to Give a Great Presentation

  • Carmine Gallo

how to create business presentation powerpoint

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

how to create business presentation powerpoint

  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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13 PowerPoint Presentation Tips to Create Engaging Presentations

13 PowerPoint Presentation Tips to Create Engaging Presentations

Written by: Chloe West

powerpoint presentation - header

Have to create a PowerPoint presentation and dread it? Your presentations don’t always have to be dry, boring and limited. With these PowerPoint presentation tips, you’ll be able to put together a dynamic and engaging presentation.

Let’s start from the very beginning before you even open up your presentation tool.

  • Start by writing out your talking points.
  • Get creative with your slide design.
  • Keep your design consistent throughout.
  • Make your presentation interactive.
  • Add animation.
  • Put together seamless transitions.
  • Use text creatively.
  • Align objects with the grid.
  • Create non-linear presentations.
  • Place shapes strategically.
  • Crop images into shapes.
  • Utilize the presenter notes.
  • Use a dynamic presentation software.

1. Start by writing out your talking points.

The first thing you need to do, before even considering your presentation design, is to write out your talking points and outline your speech.

Pay attention to popular and engaging presentation structures so you know the framework you want to follow throughout your talk. This will also make it easier to create an outline that focuses on each of your talking points.

Once you’ve put together an outline that represents your topic and touches on each important element you need to cover, you can start searching for a PowerPoint presentation template that will fit your topic.

Or, you can start browsing through Visme’s presentation templates below.

Presentation Templates

how to create business presentation powerpoint

Ecommerce Webinar Presentation

how to create business presentation powerpoint

Buyer Presentation

how to create business presentation powerpoint

PixelGo Marketing Plan Presentation

how to create business presentation powerpoint

Technology Presentation

how to create business presentation powerpoint

Product Training Interactive Presentation

how to create business presentation powerpoint

Work+Biz Pitch Deck - Presentation

Create your presentation View more templates

2. Get creative with your PowerPoint presentation slide design.

When it comes to putting your content onto your PowerPoint presentation slides, you want to be sure your slides are clean, easy to read and engaging.

This means you should try out a variety of different creative themes. And while we have a post with over 100 creative presentation ideas you should check out, here are a few ways to really make your slideshow stand out.

Use more design elements than photos.

powerpoint presentation - template with design elements

While a photo collage or stock image background tends to be PowerPoint presentation go-to’s, we’re trying to empower you to do something different!

Take a page out of this template’s book by taking advantage of different design elements. Here, we see a solid colored background, shapes, icons and text decorating the slides of this presentation.

In this example PowerPoint slides, we do still see a photo added to emphasize the point on one of the slides, but it’s used as a design element rather than the foundation of the slide.

Use a bold color scheme.

powerpoint presentation - template with bold colors

When customizing example PowerPoint slides , your color palette matters. Using a more bold and bright color scheme is a great way to grab audience attention and make yourself seem more serious about your topic.

A more powerful color scheme makes an impression on your viewers, helping them to further see you as an authority on the information you’re sharing.

This example PowerPoint slides uses a bold blue and orange color scheme to stand out. To get an idea for a color palette for your next presentation, take a look at these 50 combinations .

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how to create business presentation powerpoint

3. Keep your design consistent throughout.

We just shared a couple of different presentation templates available with our platform in the last point. What do you notice?

Here’s another example for you to take a look at.

powerpoint presentation - template with cohesive design

All of the example PowerPoint slides have a similar look and feel, creating a cohesive presentation deck that looks intentional and professionally designed.

Imagine if you were sitting in a presentation that looked something like this.

powerpoint presentation - cluttered design example

This looks messy and cluttered. It’s an amateur-looking design, and your audience will be confused about how these slides make any sense together.

Because keeping your design consistent is an essential part of creating an engaging presentation, we’ve also created a few different presentation themes with hundreds of example PowerPoint slides that all follow the same design theme.

Here’s an example of our Modern presentation theme below with over 900 different slides so that you can find a variety of slides perfect for your next slide deck.

powerpoint presentation - modern theme

4. Make your presentation interactive.

One way to create a really dynamic presentation that will keep your audience engaged and create a memorable experience is to make your presentation interactive.

While we’ve covered 17 ways to create an interactive presentation before, let’s go over how you can do this using a tool like Visme.

PowerPoint is widely known as the go-to presentation software, but there are so many alternatives that can lead you to a better solution and a better end result.

In Visme’s presentation maker, you can easily add links to any object in your presentation that lead to web pages, other slides within your presentation or create popup or hover effects with other objects on your slide.

powerpoint presentation - add links in visme's dashboard

Simply click on the element that you want to add a link to, head to the Actions menu, then select which type of interactive link you want to add.

You’re also able to create interactive maps and data visualizations that allow you or your viewers to hover over each element in your visual to see more information.

Here’s an example of an interactive map that you can easily create to showcase more information in a more digestible format.

Visme also allows you to embed external content like videos, polls, forms, surveys, quizzes and more. Plus, there are several third-party integrations you can use to embed and connect even more interactive content.

5. Add animation.

Another way to help your slides stand out is by adding in animated elements. Try to incorporate enter and exit effects for various objects on your slides to grab your audience’s attention as new slides fly onto the screen.

Here’s a great example of how this could look.

Or, if you put together your PowerPoint presentation slides with a different tool – like Visme, wink wink – you can gain access to even more animated elements.

Visme provides users with fully customizable animated illustrations, icons, shapes and more that can have their size, colors and animation speed updated to fit your needs.

powerpoint presentation - elements available in visme

These illustrations can be perfect for adding even more depth to your presentation slides, especially when it comes to your title slides and section headers to help break up your presentation.

6. Put together seamless transitions.

When customizing example PowerPoint slides, you want to put a creative spin on it. Instead of having one slide disappear for another to appear in full, why not try out some creative transitions?

It’s important for us to note that if you find a transition you like, you should stick with it throughout your presentation. This goes back to our point about cohesive design. You want everything to flow well.

This means that you don’t want to throw a ton of different slide designs, animation types and transitions into the mix, or you’ll end up with a cluttered and hard-to-follow presentation deck.

Visme’s unique transitions offer not just slide transitions, but a way to seamlessly transition all of your elements onto the screen as well.

Take a look at this presentation below to see how this looks. Click through the slides to see them transition.

To get this effect, simply choose one of the following transitions that also show the slide elements following suit after the background appears.

powerpoint presentation - transition options in visme

Ready to create your own presentation in minutes?

  • Add your own text, images and more
  • Customize colors, fonts and everything else
  • Choose from hundreds of slide designs and templates
  • Add interactive buttons and animations

7. Use text creatively.

There are hundreds of fonts to choose from, so how do you know the best ones to use and how to make them stand out on your slides?

First, you can check out our guide to font pairing to understand some basics for choosing the right fonts for your slides.

For example, make sure you’re using 3 fonts max, and that each has a specific role in your presentation, as you see below.

powerpoint presentation - font pairing guide

Once you’ve chosen your preferred fonts, whether you look through our selections of top fonts , modern fonts , pretty fonts or elsewhere, start considering how you can use them creatively in your presentation design.

Pro Tip: It’s important to remember that in a presentation, you won’t have many words on the screen. So you want to make sure the text that you do include focuses on your main point of each slide and grabs attention.

Let’s cover a few ways that you can use text creatively and really make your slides stand out to your viewers.

Surround your text with shapes.

powerpoint presentation - template with text and shapes

If you really want to make certain words pop off the slide, add a shape behind them like you see in this presentation about dinosaurs above.

While this is more of an informational presentation, this tactic can also be used for business-related presentations as well. 

Simply search through Visme’s library of shapes for something that matches your theme and set it behind your content.

Place your text on the white space of a photo.

powerpoint presentation - template with white space for text

Try positioning your photos strategically and utilizing pictures with more white space than you normally would. This helps you find the perfect spot to place your text so that it’s easy for your audience to read while still being visual.

In the above example PowerPoint slides, these minimalistic nature photos are the perfect backdrop for the text, providing tons of white space while still offering texture and visual elements.

Use color overlays.

powerpoint presentation - template with color overlays

Another great way to really make your words pop is by adding a translucent color overlay on top of your background photo.

Incorporating a photo into your presentation slide helps create more depth and visualize the words you’re saying, but you still want to be able to have your text be legible throughout the slide deck.

8. Align objects with the grid.

When using a tool like Visme to create your presentation, you can turn on a grid that allows you to ensure your design elements are properly aligned and perfectly symmetrical.

To access the grid in Visme’s editor, click the hamburger menu, then go to View Options , then toggle the Show grid option to turn it on.

powerpoint presentation - grid options in visme

You can set the size you want your grid to be to strategically align elements around your slide as well as set how opaque the grid lines are.

9. Create non-linear presentations.

You don’t have to go from slide to slide in your PowerPoint presentation. In fact, there are endless options for how you could navigate between slides when presenting.

Whether you let the audience decide the direction of your presentation by offering them different options to choose from, you create a navigation bar for your presentation or you allow yourself to determine the flow as you go by adding a progress bar, you have tons of options.

Here’s a great example of what your presentation could look like with a navigation menu within your slides.

10. Place shapes strategically.

Don’t underestimate the power of shapes in your presentation design. Or any design, really. 

Using various geometric shapes or even shapes you may not have heard of before to draw attention to various elements on the screen is a great design practice.

Our Creative presentation theme – with over 300 different slide layouts – is a great example of using shapes strategically to add design elements and emphasize various parts of your content.

powerpoint presentation - creative theme

Visme presentation maker has a library full of different types of shapes that can be used in diagrams, as backgrounds to icons , to frame text and so much more.

Put together a set of guidelines for which shapes you plan to use in your presentation and stick to no more than two or three different shapes throughout. While you can resize them based on your needs, you don’t want to clutter your slides.

11. Crop images into shapes.

Back with the shapes! Another creative way to bring shapes into your designs is to crop photos into different geometric shapes.

The presentation template below is the perfect example for how you can visually incorporate these cropped images into your slide design.

powerpoint presentation - template with geometric shapes

It’s easy to do this with a tool like Visme. Simply drag and drop your choice of photo from the photo library in the left sidebar onto your slide, click it, choose Frames in the navigation bar and choose the one that fits your design.

Take a look at a few of the frames available in our software.

powerpoint presentation - image frames available in visme

12. Utilize presenter notes.

Want to really give a good presentation ? It’s important not to read off the slide and actually speak directly to your audience throughout your PowerPoint presentation.

One great way to keep yourself on task and ensure you don’t skip over any important information is to take advantage of presenter notes available to you when up on stage or in front of your audience presenting.

Visme has dynamic and comprehensive presenter notes built in that help ease the pressure of presenting.

Take a look below at what you can expect to see on your screen when presenting – all while your audience only sees the slide you’re showcasing.

You get access to the time of your presentation, the current slide, the slide you can expect next to help with the flow of your slideshow and the notes you’ve prepared for your talking points.

13. Use a dynamic presentation software.

The last way to create an amazing and engaging PowerPoint presentation is to use a dynamic presentation software that isn’t PowerPoint.

I know what you’re thinking – how can you deliver a PowerPoint by using a different software?

With a tool like Visme, you’ll get tons of premade example PowerPoint slides to choose from. You’re able to both import existing PowerPoints to edit and spice them up and export editable PowerPoints to present offline and make any last minute changes.

When creating your presentation, you can use Dynamic Fields to automatically update key information throughout the slides. You can also personalize the fields and apply them to other projects.

Our analytics tool helps you track the performance of your presentation. You can track views, unique visits, average time, average completion and a host of other key metrics.

Learn more about turning your Vismes into PowerPoint presentations in this quick tutorial video.

how to create business presentation powerpoint

Start improving your PowerPoint presentations with Visme.

Ready to start creating PowerPoint presentations with Visme? Sign up for a business account today and improve your brand and the presentations you share with your audience. Start creating engaging and interactive presentations that your viewers will love.

Create beautiful presentations faster with Visme.

how to create business presentation powerpoint

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About the Author

Chloe West is the content marketing manager at Visme. Her experience in digital marketing includes everything from social media, blogging, email marketing to graphic design, strategy creation and implementation, and more. During her spare time, she enjoys exploring her home city of Charleston with her son.

how to create business presentation powerpoint

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  • Presentations

30 PowerPoint Presentation Tips to Make Good PPT Slides in 2024 (+ 6 Expert Tips)

Andrew Childress

  • Bahasa Indonesia

Here are 30 quick PowerPoint presentation tips to help you improve your presentations. 

Presentation Example

Plus, get PowerPoint tips on changing your slide design to make your content shine. We've even called on six presentation experts for their best tips.

How to Make a Good PowerPoint Presentation (Watch & Learn)

This screencast is a speed round of my very favorite PowerPoint tricks. It's a great resource to learn how to make a presentable PowerPoint. I'll walk you through ten of my favorite PowerPoint tips and tricks to create a better presentation.

how to create business presentation powerpoint

Keep reading for an illustrated version of these good PPT tips (and more) that you can use to improve your PowerPoint presentations. You'll see 30 of our favorite PowerPoint presentation tips and tricks, including techniques to update slide master PowerPoint 2024 designs.

Jump to content in this section:

  • How Do You Give a Memorable PPT Presentation?
  • Practice Makes Perfect
  • Adapt Your Presentation to the Audience
  • Use a Custom Font
  • Use Contrast
  • Avoid Too Many Animations
  • Use the Rule of Three
  • Use a Custom PPT Theme Design
  • Make Use of Charts and Graphs
  • Use the Built-in Slide Layouts
  • Align Text Consistently
  • Make Your Exports User-Friendly
  • Try a Different Color Scheme
  • Edit Slide Masters for Consistency
  • Use the Alignment Feature
  • Use Stock Assets
  • Reduce Your Content
  • Rethink Your Slide Order
  • Use PowerPoint Animations
  • Invite Collaborators
  • Add Supporting Video Clips
  • Use Infographic Templates
  • Use Impactful Closing Techniques
  • Include Data in the Appendix
  • Alternate Between Solid Color and White Slides
  • Present Information With Maps
  • Keep the Design Best Practices in Mind
  • Set a Time Limit
  • Test Your Content Everywhere

30 Tips: How to Make Good PowerPoint Presentation Designs Fast in 2024

A few tried and true tips can help you speed up your PowerPoint presentation design. Check out 30 of my favorite PowerPoint tips to do just that. Each of these give you PowerPoint slideshow help to create good PowerPoint slides:

1. How Do You Give a Memorable PPT Presentation?

If you're learning the top PowerPoint presentation tips and tricks, you're probably asking yourself: how do I give a presentation that won't be forgotten?

We all want to be remembered. The best PowerPoint slideshow help to make a mark on the audience. There are tried-and-true ways to do just that, and expert Neil Tomlinson shares expertise on being remembered:

Get your main point into the presentation as early as possible (this avoids any risk of audience fatigue or attention span waning), then substantiate your point with facts, figures etc and then reiterate your point at the end in a ‘Summary’.

2. Practice Makes Perfect

Also, don’t forget to practice your presentation. Go through your slide deck a few times to make sure you know it like the back of your hand when the big day arrives. Doing so helps you feel more confident. It'll reduce any anxiety and nervousness you might feel as the presentation day approaches.

What's the best way to rehears for a good PowerPoint? Here's one of the top PowerPoint presentation tips from expert presenter Sandra Zimmer :

Once slides are ready, practice one slide at a time aloud until you feel like you know it and like the flow of speech. Be willing to change anything that does not feel in flow. At the end of learning all your slides, practice the whole talk.

If you want even more great PowerPoint presentation tips and tricks, check out the following post:

how to create business presentation powerpoint

3. Adapt Your Presentation to the Audience

Let's say that you're a seasoned presenter with a pretty standard set of presentation topics. Maybe you're an expert in your field, and you're asked to give a PPT presentation frequently on similar topics.

That's the value of being an expert. You might have a standard spiel that you give your audiences, and your content won't totally change from one presentation to another. That's why it helps to make only slight tweaks to adapt your presentation to each audience.

Leading presentation expert Suzannah Baum offered up this advice:

Different audiences will have different needs and different challenges, which requires me to re-sequence the slides, or create new ones. I tend to do a lot of research on my audiences – via surveys, interviews, and conversations with the hiring manager – to help me better understand what information would be most relevant to them.

How do you adapt to your audience? Here are a few more tips:

  • Learn about them. If you're asked to speak, talk to the curator of the presentation to learn more about the audience and their background.
  • Ask about them! With contact details, send out a survey or a response link to ask for feedback and preparation info. Ask leading questions like "what do you want to learn?"
  • Consider the environment.  If you're presenting via Zoom, your style will differ from presenting in person. The key is to acknowledge the difference and adapt to your environment.

Presentation audience Elements

Learn everything you can about your audience. Learning how to make a presentable PowerPoint is all about thinking of the recipient, not the presenter!

4. Use a Custom Font

A PowerPoint presentation tip that'll make your slideshow more interesting and more engaging is to use a custom font.

Fonts set the tone for your presentation. So, when you use a premium font, you’re opting for a high-quality font while also adding a personal or creative touch. 

When choosing a font, remember that you want everyone to read your text easily. 

5. Use Contrast

The white text contrasts with the dark grey background.

One PowerPoint trick is to use contrast to make some of your text stand out or make it easier to read.

If you’re putting text over an image on our PowerPoint slide, you may need to use a white box with black text in it to make your text easier to read. You can also use contrasting colors to highlight important text.

6. Avoid Too Many Animations

Another PowerPoint tip is to avoid having too many animations or transitions.

When you've got too many animations, it can be distracting to the audience. It’s not only distracting, but it's unprofessional.

It’s best to stick to one or two animations throughout your presentation. Also, if you've got any animations in your presentation, make sure to test them to see if they work before presenting.

how to create business presentation powerpoint

7. Add Audio

Include audio on a slide on PowerPoint to increase audience engagement. Audio can be anything from fun sound effects to interview clips. You can even add an audio clip of your voice.

Audio gives you a break from speaking while also engaging the audience. Envato Elements has hundreds of premium audio clips if you want to add some.

how to create business presentation powerpoint

8. Use the Rule of Three

One PowerPoint tip and trick is to follow the rules of PowerPoint.

One of those rules is the rule of three. It's where you start by dividing your presentation into thirds. Everything should come in thirds, so if you use bullet points, you should only have three. If you use icons, you should only have three.

When things come in threes, it's easier to remember them. For more information, read this informative article:

how to create business presentation powerpoint

9. Use a Custom PPT Theme Design

Above all, consistently use custom PowerPoint themes. Microsoft has built-in themes that you can use for free, sure. But the premium themes that are on Envato Elements   are a major step-up from PowerPoint's built-in themes. 

Envato Elements is an all-you-can-download creative subscription

When you subscribe to Envato Elements, you'll have access to unlimited downloads of all the PowerPoint themes. Right now, Envato Elements has almost 4,000 PowerPoint themes and that number is always growing. You'll learn tips for a good PowerPoint presentation by using the best templates.

The Socran PPTX template is a great example of using a PowerPoint template to jump ahead in the design process. 

10. Make Use of Charts and Graphs

Illustrate your data with the use of charts and graphs. Not only will you be able to make your presentation more visually appealing, but you'll also help your audience remember the information better.

Use charts and graphs like the ones found in Blendu PowerPoint template

Many PowerPoint templates already include chart and graph elements. Easily customize them to make your data and stats more interesting and easier to understand.

Want to learn more about how to use data? Turn to expert Adrienne J ohnston , a presentation professional:

When it comes to visualizing data in presentations, we have to remember that our audience does not need all the fine details of the data - they need the main takeaway and we need to make sure that's evident to them when looking at the slide.

11. Use the Built-in Slide Layouts

Inside of PowerPoint themes, you'll find layouts , which are custom slide designs.

Most themes include a selection of content layouts that you can use as a starting point for your own slide designs. You can leverage slide master PowerPoint 2024 designs with the help of layouts.

Slide Layouts Screenshot

Layouts are like a starting point for your PowerPoint presentation slides. They contain combinations of placeholders for text boxes, images, and more.

Instead of clicking and drawing individual objects onto the slide, use one of these layouts to start your slide off. It's one of the top PowerPoint presentation tips and tricks to save time.

12. Align Text Consistently

When you're working with text on your slide, it helps to ensure that it aligns consistently. Keeping your text aligned in the same orientation really makes a slide look clean. 

In the example below, I've basically got three text boxes:

  • list of bulleted points

Notice that all this text is aligned left. 

Alignment Example Image

Aligning text was the " aha " moment that I learned when I started studying slide design. It's one of those steps that makes a slide look much neater and professional, so keep it in mind when designing.

13. Make Your Exports User-Friendly

No matter how great your PowerPoint presentation slides look, you need to think about how your user will use the presentation file. 

Any of these are likely scenarios if you're regularly sending presentations to other users:

  • The viewer may not have PowerPoint installed on their computer.
  • The recipient may be using a version of PowerPoint that renders the presentation differently.
  • Maybe you don't want the user to be able to make any edits or see your notes in the presentation file.

PDF version of the slide

In this case, my favorite tip is to export the presentation as a PDF. To do that, go to File > Export > Create PDF , and then save your presentation as a PDF.

This is sure to help most of your users see the presentation just the way you intended.

14. Try a Different Color Scheme

Many PowerPoint themes have more than one color scheme that you can apply to your presentation. On the Design  tab, click on the drop-down next to Themes to try out a different color scheme.

Slide themes

Typically, these will restyle your entire presentation. Premium themes that you might get from Envato Elements, for example, may have many versions inside the original presentation zip file.

15. Edit Slide Masters for Consistency

The slide master controls the design for your PowerPoint slide. Instead of making the same change to each slide, apply a change to a slide master. It'll affect all the PowerPoint presentation slides that use the same master.

Edit the Slide Master

It's ideal to apply a logo to the slide master itself, for example. This keeps the logo the same size and in the same position on each slide.

To do that, go to View > Slide Master.  On the right side, you're likely to see a variety of slide masters that control designs for many slides. Drop the elements that you want to remain consistent onto one of the slide masters.

16. Use the Alignment Feature

PowerPoint presentation slides look better when the objects on them are in line with one another. There's a certain visual rhythm that occurs when objects line up in the center or along certain boundary lines.

Alignment feature

When you start dragging objects on your slide, you'll see guiding lines that pop up. These are very intuitive, and you'll likely notice that they help you line up your objects. You might seem them pop up when you've got a box that's equidistant between two other objects on the slide, for example.

This is one of the best tricks for improving the look of your PowerPoint slide. Spend some time making sure that your key elements line up cohesively.

17. Use Stock Assets

Earlier, I mentioned using Envato Elements to grab PowerPoint themes. But there's more that comes with an Envato Elements subscription for presentations.

That includes a wide variety of stock photos, graphics,  and custom designed fonts  that you can use in your presentation. Instead of reusing the same stock photo or clip art, Envato Elements has everything you need to supplement a presentation. 

Again, Envato Elements is the perfect subscription if you build presentations. It's a one-stop-shop that you can use to fill content.

18. Reduce Your Content

There's nothing that makes an audience tune out faster than being overloaded with slide content. Sometimes we try to make so many points that the audience misses all of them due to information overload.

Less is truly more. When you cut the weaker points of your presentation, the audience's attention will follow your key points accordingly.

It seems like cheating, but one of the best steps that you can take for your slide is to simply reduce the number of items that are on it. Convert some of your typed points to things you'll speak verbally.

19. Rethink Your Slide Order

Sometimes, I find that my presentations are out of order. I might spend too much time explaining my decision before I get to the conclusion.

In these cases, I like to use Slide Sorter View  to re-sequence the slides in my presentation. To access this view, go to View > Slide Sorter  on PowerPoint's ribbon.

Slide Sorter View Rearrange

From Slide Sorter view, you've got a top-down view of all the slides in your presentation deck. It sometimes becomes obvious that the slides can be reordered into a better sequence from this view.

20. Use PowerPoint Animations 

One of my favorite PowerPoint presentation tips is to complement your major points with a bit of animation. Using animation can bring a key point onto your slide with style!

Check out ten of the best PowerPoint tips for how to use animation from expert Sven Lenaerts below:

how to create business presentation powerpoint

21. Invite Collaborators

Building a presentation often benefits from a second set of eyes. That's why it helps so much to invite a collaborator to work with you side-by-side in Microsoft PowerPoint.

Pushing your presentation up to OneDrive and inviting collaborators is easy. Thanks to the cloud-based approach, more than one user can edit a slide deck in real time. Learn how to do that in the tutorial below:

how to create business presentation powerpoint

22. Add Supporting Video Clips

Building impactful presentations is all about adding other perspectives and angles to the content. One of my favorite ways to do that is to add a video clip. Maybe that's a production that you built on your own or found on sites like YouTube.

Either way, learn how to add and auto play a video clip in the quick tip below:

how to create business presentation powerpoint

23. Use Infographic Templates

More presentations than ever will feature visuals that tell stories with data. But it's easy for an audience become overwhelmed with data. 

That's where infographics come into play. Learn to use them in PowerPoint in the tutorial below:

how to create business presentation powerpoint

24. Use Impactful Closing Techniques

I've sat through many presentations in my life. I can only remember a few that really stick out, thanks to techniques that highlighted key points. You need PowerPoint tips and tricks that help leave your audience with an impact.

To do just that, make sure you use some of the techniques highlighted in the article below:

how to create business presentation powerpoint

To do that, just drag and drop the thumbnails into the order you want. When you return to Normal view, the PowerPoint presentation slides will be in the resequenced order you set here.

25. Include Data in the Appendix

Many PowerPoint presentations include data in the form of charts and graphs. That means that you'll condense specifics into a few easy-to-follow charts.

But what if your audience wants more of the backing details? Maybe they want to validate and review the detail for themselves. In that case, a   set of  appendix slides  with extra data is sure to help.

PowerPoint 2022 data appendix

Appendix slides are included at the end of a presentation deck for backup purposes. You might not present them, but your audience is certain to appreciate that you included them. That helps your presentation continue to be useful even after you leave the room.

Here's a great tip from: pro presenter  Graeme Thomas of Johnny F Designs:

If (my clients) are sending the deck straight to clients however, I would then put all the information on the slides but will often use more slides so that they aren't too cluttered. In cases where there is a lot of content, like financial statements, I would use  appendix slides.

Including an appendix helps your audience understand data  without  overwhelming them with that data. Follow these tips so that you get the best of both worlds.

26. Alternate Between Solid Color and White Slides

Alternating between solid color and slides with a white background can produce an interesting visual effect and engage your audience. You can use the solid-colored slides to signify a new section in your presentation.

Lekro PowerPoint template has beautiful solid-color and white background slides

Not to mention, solid-colored slides are the perfect way to re-enforce your brand colors and build your brand recognition.

27. Present Information With Maps

If you’re trying to make a case for a global expansion or need to report on how other branches are performing, consider using a map to help your audience visualize the data.

There's no shortage of quality PowerPoint templates with maps built in so be sure to take advantage of them.

28. Keep the Design Best Practices in Mind

The design of your presentation matters just as much as the content of your presentation. That’s why you need to devote an equal amount of time to making sure the design of your presentation is on point as you do to the actual content.

Familiarize yourself with best design practices and keep them in mind as you go about customizing your template.

29. Set a Time Limit

How many slides is the right number for you? Well, it all depends on the time limit you set for your presentation.

Believe it or not, setting a time limit is helpful to create good PowerPoint slides. If you want to learn how to make a presentable PowerPoint, it's a must to lock in the time limit and ensure that your slides support that timeframe. 

Expert presenter Stephanie Ottavan offers one of our top tips for a good PowerPoint presentation based on time limits:

A presenter is usually limited to a specific time frame and you want to adhere to that as closely as you can. If you have animations and transitions in your deck, these take added time so make sure to rehearse in “show mode” of PowerPoint or Keynote and time yourself.

Believe it or not, setting a time frame is one of the most important part of creating a PPT presentation. It helps you influence how many good PowerPoint slides you should design.

30. Test Your Content Everywhere

PowerPoint in 2024 could take place anywhere. Maybe you present, online, in-person, or beam it to mobile devices. It's important to remember that the content will appear differently on each device.

PowerPoint Online is a different medium than many other apps. Make sure that your presentation design appears the same by testing it with the help of this tutorial. It shows you how your PPT presentation appears even in a browser:

how to create business presentation powerpoint

Discover Great Premium PowerPoint Templates With Google Slides (For 2024)

Creating a great presentation starts with a great template. And a great PowerPoint slide design use the best presentation practices, for example:

  • Use high-quality photos and graphics to help tell the story.
  • Keep text to a minimum.
  • Stick to one idea per slide.

Designing a great template doesn’t mean you've got to start from scratch, though. Take a look at some of the best PowerPoint templates we've got on Envato Elements.

1. Neo PowerPoint Template

Neo PowerPoint Template

The Neo PowerPoint template features a modern and bold design and includes five color variations to get you started. Along with this, you'll also get 10 master slides and 30 individual slides for all your presentation needs.

2. Vexana PowerPoint Template

Vexana PowerPoint Template

The Vexana template is a great choice for brands that need a touch of elegance. This template works with PowerPoint and Google Slides and comes with a grand total of 150 slides. It also has five color variations and includes infographic elements and photo placeholders.

3. Sprint PowerPoint Template

Sprint PowerPoint Template

The Sprint PowerPoint template features a professional and modern design. The template is easy to customize. You'll find 20 masters in the standard 4:3 size, allowing you to choose the best layout for your information.

4. Travelicious PowerPoint Template

Travelicious PowerPoint Template

For any presentation that deals with the topic of travel, check out the Travelicious template. This template is compatible with both PowerPoint and Google Slides. It includes three premade color variations as well as 30 unique slides.

 As you can see from the examples above, there's no shortage of beautiful and professional PowerPoint slide designs on Envato Elements . What’s more, Envato Elements allows you to download as many PowerPoint templates as you want. Plus, get thousands of other design assets such as fonts, photos, and icons—all for one low monthly price.

Want to see even more great PowerPoint template examples? Be sure to check out our related roundup:

Need Help? Grab Our Making Great Presentations eBook (Free)

We've got the perfect complement to this tutorial. You can find more information in our eBook on making great presentations . Download this PDF eBook now for FREE with your subscription to the Tuts+ Business Newsletter. 

It'll help you master the presentation process from initial creative ideas through to writing, design, and delivering with impact.

Free eBook PDF Download Make a Great Presentation

PowerPoint Frequently Asked Questions (FAQ)

Now that you’ve read about PowerPoint tips and tricks, if you want to learn more about PowerPoint, here are some FAQs:

1. What Is a Placeholder?

Placeholders in your slide on PowerPoint help you easily add text or images to your slide without changing your design.

In a template, sometimes the placeholders have prompts such as “Click to insert a picture” or “Click to add text.” These prompts let you know what kind of placeholder it is. To learn more about placeholders, read this article: 

how to create business presentation powerpoint

2. How Can I Automatically Play a Video?

A PowerPoint tip is to insert an automatically played video in your presentation. When you've got a video that'll play automatically, it saves you the trouble of starting your video manually.

Videos can illustrate topics or specific points. They're also a great way to keep your audience engaged. If you want to learn how to play a video automatically, read this tutorial:

3. How Can I Add a Map to my Slide?

Another PowerPoint trick is to add a map to your slide. If you're discussing a specific location, then a map can help your audience visualize the location you're presenting. To learn how to add a map to your PowerPoint slide, read this tutorial:

how to create business presentation powerpoint

4. How Do I Add a GIF to My Presentation?

Adding a GIF to your slide on PowerPoint is one way you can grab your audience's attention. To add a GIF to your slide, you’ll need to download a GIF.

Once you download it, upload it into PowerPoint and use it on your slide. For more information about how to add a GIF to your slide on PowerPoint, read this article:

how to create business presentation powerpoint

5. Can I Recover My Unsaved Presentation?

Another PowerPoint trick is to learn how to recover unsaved PowerPoint files so that you can be prepared in case of an emergency. If you want to learn more, read this tutorial:

how to create business presentation powerpoint

Learn More About How to Make Presentable PowerPoints

These quick PowerPoint Presentation tips are some of my favorite ways to rapidly improve a presentation. Keeping them in mind while you build a presentation can help you build a deck that you'll be confident about presenting.

Check out these tutorials to keep learning more about PowerPoint. These tutorials will give you more ideas for fixing up your PowerPoint presentation slides efficiently:

how to create business presentation powerpoint

Find More Templates

Didn't see a template you like? Here are some more:

how to create business presentation powerpoint

Use These PPT Presentation Tips on Your Next Presentation

Now that you've studied some of our best PowerPoint tips, it's time to put them to use. Download one of our top-notch PowerPoint themes from Envato Elements to get started. These PowerPoint presentation tips and tricks give you confidence to make you a skilled presenter.

Editorial Note : This post was first published in February of 2019. Our staff updates this post regularly — adding new, exciting PowerPoint tips and templates (with special help from Brenda Barron , Andrew Childress and Sarah Joy ).

Andrew Childress

how to create business presentation powerpoint

Basic tasks for creating a PowerPoint presentation

PowerPoint presentations work like slide shows. To convey a message or a story, you break it down into slides. Think of each slide as a blank canvas for the pictures and words that help you tell your story.

Choose a theme

When you open PowerPoint, you’ll see some built-in themes and templates . A theme is a slide design that contains matching colors, fonts, and special effects like shadows, reflections, and more.

On the File tab of the Ribbon, select New , and then choose a theme.

PowerPoint shows you a preview of the theme, with four color variations to choose from on the right side.

Click Create , or pick a color variation and then click Create .

Shows the Create New presentation from Theme dialog in PowerPoint

Read more: Use or create themes in PowerPoint

Insert a new slide

On the Home tab, click the bottom half of  New Slide , and pick a slide layout.

Shows New Slide button on Home tab of the ribbon in PowerPoint

Read more: Add, rearrange, and delete slides .

Save your presentation

On the File tab, choose Save .

Pick or browse to a folder.

In the File name box, type a name for your presentation, and then choose Save .

Note:  If you frequently save files to a certain folder, you can ‘pin’ the path so that it is always available (as shown below).

Save your PowerPoint presentation

Tip:  Save your work as you go. Press Ctrl+S often or save the file to OneDrive and let AutoSave take care of it for you. 

Read more: Save your presentation file

Select a text placeholder, and begin typing.

Shows adding text to a text field in PowerPoint

Format your text

Select the text.

Under Drawing Tools , choose Format .

Shows the Drawing Tools tab on the ribbon in PowerPoint

Do one of the following:

To change the color of your text, choose Text Fill , and then choose a color.

To change the outline color of your text, choose Text Outline , and then choose a color.

To apply a shadow, reflection, glow, bevel, 3-D rotation, a transform, choose Text Effects , and then choose the effect you want.

Change the fonts

Change the color of text on a slide

Add bullets or numbers to text

Format text as superscript or subscript

Add pictures

On the Insert tab, select Pictures , then do one of the following:

To insert a picture that is saved on your local drive or an internal server, choose This Device , browse for the picture, and then choose Insert .

(For Microsoft 365 subscribers) To insert a picture from our library, choose Stock Images , browse for a picture, select it and choose Insert .

To insert a picture from the web, choose Online Pictures , and use the search box to find a picture. Choose a picture, and then click Insert .

Insert image location in the ribbon.

You can add shapes to illustrate your slide. 

On the Insert tab, select Shapes , and then select a shape from the menu that appears.

In the slide area, click and drag to draw the shape.

Select the Format or Shape Format tab on the ribbon. Open the Shape Styles gallery to quickly add a color and style (including shading) to the selected shape.

Shape Styles group

Add speaker notes

Slides are best when you don’t cram in too much information. You can put helpful facts and notes in the speaker notes, and refer to them as you present.

notes button in PowerPoint

Click inside the Notes pane below the slide, and begin typing your notes.

Shows the speaker Notes pane in PowerPoint

Add speaker notes to your slides

Print slides with or without speaker notes

Give your presentation

On the Slide Show tab, do one of the following:

To start the presentation at the first slide, in the Start Slide Show group, click From Beginning .

Shows the Slide Show tab on the ribbon in PowerPoint

If you’re not at the first slide and want to start from where you are, click From Current Slide .

If you need to present to people who are not where you are, click Present Online to set up a presentation on the web, and then choose one of the following options:

Broadcast your PowerPoint presentation online to a remote audience

View your speaker notes as you deliver your slide show.

Get out of Slide Show view

To get out of Slide Show view at any time, on the keyboard, press Esc .

You can quickly apply a theme when you're starting a new presentation:

On the File tab, click New .

Select a theme.

Apply a theme

Read more:  Apply a design theme to your presentation

In the slide thumbnail pane on the left, select the slide that you want your new slide to follow.

On the Home tab, select the lower half of  New Slide .

From the menu, select the layout that you want for your new slide.

Your new slide is inserted, and you can click inside a placeholder to begin adding content.

Learn more about slide layouts

Read more: Add, rearrange, and delete slides

PowerPoint for the web automatically saves your work to your OneDrive, in the cloud.

To change the name of the automatically saved file:

In the title bar, click the file name.

In the File Name box, enter the name you want to apply to the file.

If you want to change the cloud storage location, at the right end of the Location box, click the arrow symbol, then navigate to the folder you want, then select Move here .

On the Home tab, use the Font options:

Font color button in Visio for the web

Select from other formatting options such as Bold , Italic , Underline , Strikethrough , Subscript , and Superscript .

On the  Insert  tab, select  Pictures .

From the menu, select where you want to insert the picture from:

On the Insert tab of the ribbon, select Pictures, and then on the menu choose the type of picture you want.

Browse to the image you want, select it, then select Insert . 

After the image is inserted on the slide, you can select it and drag to reposition it, and you can select and drag a corner handle to resize the image. 

On the slide canvas, click and drag to draw the shape.

Select the Shape tab on the ribbon. Open the Shape Styles gallery to quickly add a color and style (including shading) to the selected shape.

The Shape tab on the ribbon in PowerPoint for the web includes quick styles you can apply to any shape.

A horizontal Notes pane appears at the bottom of the window, below the slide.

Click in the pane, then enter text. 

Vertical double arrow

On the  Slide Show  tab, select  Play From Beginning .

To start a slide show, on the View tab of the ribbon select Play From Beginning.

To navigate through the slides, simply click the mouse or press the spacebar.

Tip:  You can also use the forward and back arrow keys on your keyboard to navigate through the slide show.

Read more:  Present your slide show

Stop a slide show

To get out of Slide Show view at any time, on the keyboard, press Esc.

The full-screen slide show will close, and you will be returned to the editing view of the file.

Tips for creating an effective presentation

Consider the following tips to keep your audience interested.

Minimize the number of slides

To maintain a clear message and to keep your audience attentive and interested, keep the number of slides in your presentation to a minimum.

Choose an audience-friendly font size

The audience must be able to read your slides from a distance. Generally speaking, a font size smaller than 30 might be too difficult for the audience to see.

Keep your slide text simple

You want your audience to listen to you present your information, instead of reading the screen. Use bullets or short sentences, and try to keep each item to one line.

Some projectors crop slides at the edges, so that long sentences might be cropped.

Use visuals to help express your message

Pictures, charts, graphs, and SmartArt graphics provide visual cues for your audience to remember. Add meaningful art to complement the text and messaging on your slides.

As with text, however, avoid including too many visual aids on your slide.

Make labels for charts and graphs understandable

Use only enough text to make label elements in a chart or graph comprehensible.

Apply subtle, consistent slide backgrounds

Choose an appealing, consistent template or theme that is not too eye-catching. You don't want the background or design to detract from your message.

However, you also want to provide a contrast between the background color and text color. The built-in themes in PowerPoint set the contrast between a light background with dark colored text or dark background with light colored text.

For more information about how to use themes, see Apply a theme to add color and style to your presentation .

Check the spelling and grammar

To earn and maintain the respect of your audience, always check the spelling and grammar in your presentation .

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6 mail keyboard shortcuts you should start using on your mac, when should you use ztna instead of a vpn, quick links, table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.

Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.

define a goal

It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?

It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).

I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.

Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.

avoid walls of text

A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.

This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.

Related: How to Burn Your PowerPoint to DVD

use better fonts

Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.

Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.

use fewer bullets

There reaches a point where bullet points become less of a visual aid and more of a visual examination.

Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.

Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.

avoid transitions

Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.

Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.

That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.

use visuals

Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.

The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.

When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.

find a color palette

Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.

You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.

It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.

change views

Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."

Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?

It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.

The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.

This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.

  • Microsoft Office

Find the perfect PowerPoint presentation template

Bring your next presentation to life with customizable powerpoint design templates. whether you're wowing with stats via charts and graphs or putting your latest and greatest ideas on display, you'll find a powerpoint presentation template to make your ideas pop., presentations.

Help your data, insights, and recommendations make a statement with beautiful and easily customizable presentation templates.

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Celebrate accomplishments big and small with customizable certificate templates. From gift certificates to awards for finishing a course or training, find a template that highlights their accolades.

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Boost visibility for your show, project, or business with easily customizable poster templates. Find templates for all your promotion needs and make them uniquely yours in a flash.

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Keep track of whatever you need to in style. From personal planning to promotional calendars, find templates for every kind of project and aesthetic.

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Say more with less using helpful and easily customizable infographic templates. Add clarity to business presentations, school projects, and more with these helpful templates.

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Start with the best PowerPoint templates

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Elevate your storytelling

Tips, tricks, and insider advice from our business and design experts

A quick way to create beautiful, powerful PowerPoint presentations

Create captivating, informative content for PowerPoint in just a few minutes—no graphic design experience needed. Here's how:

how to create business presentation powerpoint

1. Find the perfect PowerPoint template

how to create business presentation powerpoint

2. Customize your creation

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3. Show it off

Let's create a powerpoint design, frequently asked questions, where can i find slide templates and themes that i can customize.

To find customizable slide templates and themes, you can explore the business presentations templates or search by PowerPoint templates . Once you find a template that resonates with you, customize it by changing its color scheme, add in your own photos, and swap out the font.

How do I use pre-made PowerPoint templates?

After you've chosen a PowerPoint template to use, customize it. Explore [design tips] on how to customize a deck that resonates with your brand while putting emphasis on the topic at hand. Play with other design elements, like photo shapes, to make each slide unique.

How can I make or edit my own custom PowerPoint templates?

Start from scratch by creating your own PowerPoint template . Follow tips for designs and business presentations so that your unique template is cohesive and relevant to your brand. Incorporate your brand's color scheme and graphics so that all your slides aren't text only.

What kinds templates can I get online for PowerPoint?

You can get PowerPoint templates that have modern designs, animated ones, or even hand-drawn art in each slide. The color schemes range from bold to subtle. Each template's slides are also organized based on what you may want to include in your presentation . You can use the template as a starting point and customize its specific details from theme.

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ROI of Design: How to Maximize Your Business Strategy?

Vania Escobar

Many organizations overlook the discipline of design because it’s often not considered important for financial success. However, taking your design strategies seriously might be the missing piece you were looking for to stand out in the market. 

According to a McKinsey report , companies that integrate design as a core component of their strategy achieved 32% more revenue and 56% more total return to shareholders than their counterparts.

Thus, we can say that design actions are not merely about aesthetics; they are a crucial element of business strategies that can positively influence a company’s growth. In this context, it’s essential to measure the quality of these design initiatives and their respective return on investment (better known as ROI of Design).

Today, you’ll learn about:

What is ROI in Graphic Design?

How to calculate the roi of design, what is considered a good roi in business.

  • The Impact of Outsourcing on Your ROI of Design (+ Success Story !)

Final Conclusions about the ROI of Design

Let’s dive into the essentials first!

The Return on Investment (ROI) of Design are all the benefits derived from the design strategies applied to your business . 

These benefits can be measured using various indicators, which vary depending on your business sector (they can even vary depending on the type of design project).

Here are a few examples of how Design ROI can be measured based on its impact on:

  • Reducing your website’s bounce rate
  • Increasing qualified leads
  • Boosting your sales rate
  • Enhancing User Experience (UX)
  • Strengthening your brand identity
  • Increasing the perceived value of your product or service
  • Improving long-term customer satisfaction
  • Improving employee motivation in their daily work routine (learn more in our latest study !)

By understanding and measuring the Design ROI in your operations, you can determine which design actions are most beneficial for your business. Additionally, by properly tracking the evolution of this ROI over time, you can optimize your creative strategies and maximize the return on investment.

Remember, in the corporate world, if something isn’t measured, it doesn’t exist! Don’t get left behind, and discover how to calculate the ROI of Design for your company in the next section.

Custom presentation design

Calculating Design ROI can be challenging due to the mix of qualitative and quantitative factors involved . The complexity also varies depending on each company’s methodology and the unique characteristics of each design project.

However, here are some insights that will help you calculate Design ROI as realistically as possible:

  • Identify Your Design Goals : Start by defining the specific goals of your design initiatives. These may include improving website usability, increasing newsletter subscriptions, boosting product sales, reducing delivery times, and improving brand perception, among others. Setting clear objectives provides a solid foundation for you to measure the impact of design in financial terms.
  • Determine the Costs : Calculate the total costs associated with your design efforts. This includes designer salaries, software and tool expenses, and any other related costs. If you outsource the service, this calculation will be easier. We recommend being thorough in this part in order to obtain a more accurate ROI of Design.
  • Measure the Benefits : In the ROI formula, the "benefits" of design are also known as revenue or income. These can include direct financial gains, such as increased revenue or cost savings, as well as indirect benefits, like improved website usability or long-term increases in customer satisfaction.
  • Calculate the ROI : Use the standard ROI formula (see image) to determine the return on your design investment. This formula provides a percentage that indicates the return you get for every dollar spent on your design actions.

ROI formula

How to Measure the Benefits of a Design Project?

Due to the subjective nature of design, measuring the benefits of your design actions can often be a complex task. You’ll need to collect data and potentially establish a baseline to compare the results of your investments .

That being said, we want to detail some of the most important metrics for measuring the benefits of your creative projects:

Quantitative Metrics and KPIs

When applying the ROI formula, quantitative metrics can be directly added as financial benefits . For example, if the new design generates a $20,000 increase in sales, that amount is incorporated as part of the benefits.

Let’s start with the most common quantitative metrics in marketing and business:

  • Increase in Sales : Additional sales value generated after implementing your design action. It’s crucial to compare the results with the previous period to determine the growth margin.
  • Increase in Conversion Rate : The percentage of visitors who complete a desired action after the new design is implemented. For example, a new subscription to the newsletter.
  • Increase in Web Traffic : The rise in the number of website visits after redesigning the interface or promotional graphic material.
  • Repeat Purchase Rate : The increase in the frequency with which customers make repeat purchases after the redesign.
  • Increase in Customer Retention Rate : The percentage of customers who remain loyal to your brand after the design update, compared to previous periods.
  • Increase in Customer Lifetime Value (CLV) : The total value generated by a customer over the course of their relationship with the company. This composite metric includes the average purchase amount, purchase frequency, and the duration of the business relationship.
  • Reduction in Customer Acquisition Cost (CAC) : The decrease in the average cost to acquire a new customer thanks to the positive impact of the new design on marketing campaigns.
  • Reduction in Sales Cycle Time : The decrease in the average time it takes to close a sale due to improvements in the clarity and effectiveness of your design assets. This can include sales presentations or new visuals for your e-commerce.
  • Reduction of Operational Costs: Includes savings from more efficient operations, such as reduced production costs, lower overhead, or fewer resources needed.

Qualitative Metrics and KPIs

Although they cannot be directly added in monetary terms, qualitative data can be converted into indirect financial estimates .

Let’s say you find an improvement in User Experience (UX) after a redesign, you can assess its impact by measuring its correlation with metrics like Customer Lifetime Value (CLV) or web conversion rates.

Here are some qualitative metrics you should consider when calculating your ROI of Design:

  • Customer Satisfaction Score (CSAT) : The percentage of customer satisfaction regarding your products, services, or any specific action. It’s based on the direct question: “On a scale of 1 to 5, how satisfied are you with [product/service/interaction]?”
  • Net Promoter Score (NPS) : Measures customer loyalty and their willingness to recommend your company, product, or service to others. It’s based on the question: “On a scale of 0 to 10, how likely are you to recommend [product/service/company] to a friend or colleague?”
  • Improvements in User Experience (UX) : This includes qualitative feedback or scores that indicate enhancements in the ease of use and interaction with your product. Focus on how the design changes have positively impacted user satisfaction and influenced their purchasing decisions.
  • Improvement in Brand Perception : Collect insights on how your customers perceive your brand, including their perceptions of product or service quality. Keep in mind that their perceptions affect their willingness to pay and their overall loyalty to your brand.

The most common tool for collecting this qualitative data is through surveys . If you want to make comparisons throughout the time, you need to take different surveys for each period.

Understanding how to measure the ROI of Design provides a more accurate basis for justifying your investments. If you haven’t already, it’s time for you to determine which KPIs should be your top priority!

Determining what constitutes a good ROI in business can vary depending on the industry, company size, and your specific goals .

Unsure if your ROI is on target? Evaluate these factors to see if your design investments are going in the right direction:

  • Industry Standards : Research the Design ROI standards in your business sector in order to have a reference point for evaluating your performance.
  • Positive ROI : At a minimum, a good ROI should be positive , meaning that the benefits outweigh the costs. A positive ROI indicates that your design investments are generating value for your business.
  • Percentage Returns : A common benchmark for a good ROI is a return of 10% or more . However, some design initiatives can yield much higher returns, especially if they lead to significant improvements in user experience and customer satisfaction.
  • Long-term Qualitative Impact : In addition to quantitative measures, consider the qualitative impact of design. A better user experience, improved brand perception, and long-term customer retention are valuable outcomes resulting from a good Design ROI.

What is considered a good ROI in business

The Impact of Outsourcing on Your ROI of Design

Outsourcing creative tasks can also significantly impact your final Design ROI. By trusting in external expertise, companies can achieve exceptional designs while managing costs effectively .

The biggest challenge lies in aligning the external team (agency, studio, or freelancer) with the internal team’s processes and standards. In this context, effective communication is key to ensuring a successful collaboration.

At 24Slides, we believe that when measuring the ROI of Design, you need to have an open mind and see the whole picture. According to our latest survey , 55% of the specialists say that creating slides is a really time-consuming task and generates demotivation at work . 

"We often witnessed how being asked to redo a presentation could cause stress and demotivation. And with little time and extraordinary expectations, the end result is usually not satisfying for any parties involved."
-Marketing Manager interviewed for our latest study

At this point, we can say that delivering design tasks is not for everybody . And with good reason! Every employee is proficient in their area of ​​expertise, and breaking that rule not only creates inefficiency but can also demotivate your team.

Time is a valuable resource, and at 24Slides, we understand that. Let’s see how we can improve this scenario for companies and specialists at all levels:

"Outsourcing design services can significantly impact your ROI in two key ways. First, it saves valuable time for your in-house team , allowing them to focus on strategic tasks rather than creating presentations. Second, with 24Slides, you have predictable costs. Unlike traditional agencies where prices fluctuate during peak seasons, 24Slides maintains steady rates, ensuring a solid ROI without the headache of constant price negotiations ."
- Dan Sørensen , Chief Marketing Officer at 24Slides

Success Story: Healthcare Company Optimizes 9,000 Work Hours by Collaborating with 24Slides

At 24Slides, we’re committed to delivering exceptional design , which is why we collaborate with leading companies worldwide. From investor pitch decks to high-impact presentations for various departments and marketing collateral after a brand refresh or rebranding, we handle it all!

With over 200 expert designers, we tailor our services to meet the unique needs of every client, whether you’re a local business or a multinational corporation with a global presence.

In 2023, a global leader in healthcare entrusted us with a large volume of their presentation design workload . We embraced the challenge with great enthusiasm!

A bit of a spoiler for what’s next: this collaboration delivered outstanding results, optimizing over 9,000 hours of our client’s work time and achieving an impressive Design ROI of 176%.

Calculating the ROI of Design

As a practical exercise, let’s calculate the Design ROI of this collaboration. First, it’s important to highlight some data collected in 2023:

  • Total hours saved by the client with 24Slides’ partnership = 9,006 hours
  • Salary per hour of the client’s employees = $63
  • 24Slides’ Service = $205,705
  • Total Benefits = Total hours saved by the client x Salary per hour
  • Total Cost = 24Slides’ Service

Now, it’s time to refresh the ROI formula:

ROI of Design - Case Study

By applying the previous data to the formula, we achieved a Design ROI of 176% , which means that for every dollar invested, our client earned $1.76 in return . This is an excellent result, considering that a 10% ROI is the minimum acceptable for business.

While ROI is typically quantified with hard data, we’ve seen firsthand how design can create powerful effects beyond the numbers . Let’s see some of them for this case study: 

  • +9,000 hours saved, time redirected to core business activities
  • +1,400 presentations designed, enhancing the client’s brand image
  • 24-hour turnaround, boosting the client’s workflow
  • Increased stakeholder satisfaction with presentation performance
  • Improved employee motivation and satisfaction in their daily work routine

Benefits of Design Outsourcing

As design continues to play a crucial role in business growth, mastering the art of measuring ROI becomes increasingly important for small, medium, and large enterprises.

Here are some final thoughts:

  • Adopt a Holistic Approach : Understanding and achieving a good Design ROI requires a holistic approach. By considering both quantitative and qualitative benefits, you can better justify your design investments and make more strategic decisions.
  • Know Your Business : You can’t measure what you don’t know. While the general ROI formula seems simple, accurate measurement depends on knowing which metrics and KPIs apply to your specific situation. Understand your audience and set profit-driven objectives to achieve better results.
  • Design Beyond Aesthetics : The role of design goes beyond a pretty illustration for social media; it can positively impact your marketing actions and the development of your product or service. Taking an integrated approach will enhance the user experience you deliver, which is a powerful differentiator in the market!
  • Specialization Matters : Outsourcing your design tasks not only saves valuable time for your employees but also ensures higher product quality, shorter delivery times, and, most importantly, greater motivation for your team, who can focus on their primary tasks.

For a more accurate calculation of the costs your team incurs designing in PowerPoint, check out our hidden cost calculator to find your Design ROI with no problems!

Ready to unlock the full potential of our outsourcing model? Let our team be your creative partner, transforming your ideas into reality and driving your business to success.

Start the journey by booking a call with us here .

Design Presentation Service

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  • How to Refresh Your Brand? Discover Our Strategic Approach
  • AI vs. Professional Presentation Designer: A Comprehensive Comparison
  • 10 Best AI Tools for Creating Impactful Presentations  
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How to Make a Square Picture Round in PowerPoint (Quick Steps)

Last updated on August 18th, 2024

Creating visually appealing slides is crucial for effective presentations, and one simple yet impactful way to enhance your images in PowerPoint is by making them round. Here’s a quick guide on how to transform a square picture into a round shape in PowerPoint.

Step 1: Insert Your Picture

How to Make a Square Picture Round in PowerPoint

First, open your PowerPoint presentation and navigate to the slide where you want to insert the picture. Go to the Insert tab, click Pictures , and select the image from your computer.

Step 2: Select the Picture

Once the picture is on your slide, click on it to select it. This will activate the Picture Format tab in the PowerPoint ribbon.

Step 3: Crop the Picture to a Round Shape

In the Picture Format tab, find the Crop button. Click on it, then hover over Crop to Shape in the dropdown menu. A variety of shapes will appear. To crop a picture into a circle in PowerPoint, select the Oval shape, which is closest to a circle.

How to crop a picture into a circle in PowerPoint

Step 4: Adjust the Aspect Ratio

After selecting the oval shape, your picture may look more like an oval than a circle. To fix this, click on the Crop button again, and select Aspect Ratio . From the options, choose 1:1 . This ensures that your picture maintains a perfect circle.

Step 5: Fine-Tune the Crop

You can adjust the positioning and size of the picture within the circle by dragging the image within the crop area. Once you’re happy with how it looks, click Crop again to apply the changes.

Step 6: Add Finishing Touches

If you want to add some flair, you can use the Picture Format tab to add effects like shadows, borders, or even change the background color around the circular image.

By making pictures round you can produce high-quality slides with creative layouts and designs. For example, in slides introducing your team you can include photos of each team member in a circular shape rather than a rectangle or square.

Making a square picture round in PowerPoint is a straightforward process that can significantly improve the aesthetics of your presentation. By following these simple steps, you can easily transform your images into polished, professional visuals that will captivate your audience.

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how to create business presentation powerpoint

IMAGES

  1. Guide to Making Great Business Presentations (with Examples)

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  2. effective business presentations with powerpoint

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  3. How to create BUSINESS PRESENTATION in PowerPoint

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  5. How To Create A Branded Powerpoint Template

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  6. Business Graph Presentation PowerPoint template for $19

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COMMENTS

  1. Guide to Making Great Business Presentations (with Examples)

    Examples of informative presentations: Team briefings presentation. Annual stakeholder report. Quarterly business reviews. Business portfolio presentation. Business plan presentation. Project presentation. Helpful templates from SlideModel: Business plan PowerPoint template.

  2. The Complete Guide to Making Great Business Presentations in 2024

    Go to the file where your outline is stored. To the right of the File name field, switch from All PowerPoint Presentations to All Files. Click on your outline file and then click Open. PowerPoint creates a new presentation, with each paragraph of your outline in the title field of a new slide.

  3. How to Make Professional PowerPoint Presentations (w/Templates

    To customize the text in this template, you can work with the built-in text placeholders. To start, click into any text box. Then, press Ctrl + A ( Cmd + A on Mac) to select all the text inside. Type over the text placeholders in a premium professional presentation so that the slides tell your story.

  4. How to Create Great PowerPoint Presentations (With Top 2024 Examples)

    Now, right-click an image and choose Format Pictures. You'll see a new menu open. on the Fill settings, choose Picture or texture fill, then browse to your replacement profile image. Use File > Picture or texture fill with your image to update the slide with profile photos.

  5. How to Make a "Good" Presentation "Great"

    When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences. As an ...

  6. 15 Expert Tips for Giving a Powerful Business Presentation

    1 Know your material. Before you can convince anyone else, you need to be completely sold on your idea or product. It's important that you know the points you are making, inside and out. When you present before an audience, you'll likely be using visual aids, notes and/or slides.

  7. How to Create the Best PowerPoint Presentations [Examples & Templates]

    1. The presentation is highly relevant to the audience. A lot goes into creating presentations that hit the mark. First, I clearly define my audience. Then, I choose topics that genuinely interest them, offer actionable advice, answer their questions, or address their pain points. But this isn't just my strategy.

  8. 17 PowerPoint Presentation Tips From Pro Presenters [+ Templates]

    1. Open PowerPoint and click 'New.'. A page with templates will usually open automatically, but if not, go to the top left pane of your screen and click New. If you've already created a presentation, select Open and then double-click the icon to open the existing file. Image Source.

  9. How to Make a PowerPoint Presentation (Step-by-Step)

    Note: Before you open PowerPoint and start creating your presentation, make sure you've collected your thoughts. If you're going to make your slides compelling, you need to spend some time brainstorming. For help with this, see our article with tips for nailing your business presentation here. The first thing you'll need to do is to open PowerPoint.

  10. 60 Effective PowerPoint Presentation Tips & Tricks (Giant List)

    A great PowerPoint presentation is: Prepared to Win. Research, plan, and prepare your presentation professionally. It helps you deliver an effective message to your target audience. Designed Correctly. Your visual points should stand out without overwhelming your audience. A good PowerPoint visual shouldn't complicate your message.

  11. A step-by-step guide to captivating PowerPoint presentation design

    In the "Insert" menu, select "Table" and opt for a one-by-one table. Change the table color to a light gray shade, elongate it, and position it neatly to the left of your text. To improve readability and aesthetics, increase the spacing between text phrases. A small adjustment in the before spacing setting (setting it to 48) significantly ...

  12. What It Takes to Give a Great Presentation

    Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired ...

  13. How to create Professional Presentation Design

    But it's also a great way to make sure that your audience's attention is 100% exactly where you want it to be! Use a strong cover to even out simple slides. 6. Use a unifying background. A simple, easy way to make your presentation look more professional is to pay extra attention to your slides' backgrounds.

  14. 13 PowerPoint Presentation Tips to Create Engaging Presentations

    1. Start by writing out your talking points. The first thing you need to do, before even considering your presentation design, is to write out your talking points and outline your speech. Pay attention to popular and engaging presentation structures so you know the framework you want to follow throughout your talk.

  15. Effective Business Presentations with Powerpoint

    The eight-step approach to prepare for a presentation • 3 minutes. Step 1 - Know your audience and Step 2 - Know your purpose • 6 minutes. Step 3 - Structure the body of your presentation • 7 minutes. Step 4 - Plan how you will start your presentation • 3 minutes. Step 5 - Plan how you will end your presentation • 2 minutes.

  16. Create a presentation in PowerPoint

    Open PowerPoint. In the left pane, select New. Select an option: To create a presentation from scratch, select Blank Presentation. To use a prepared design, select one of the templates. To see tips for using PowerPoint, select Take a Tour, and then select Create, . Add a slide.

  17. 25 PowerPoint Presentation Tips For Good PPT Slides in 2022

    Use a Custom Font. A PowerPoint presentation tip that'll make your slideshow more interesting and more engaging is to use a custom font. Fonts set the tone for your presentation. So, when you use a premium font, you're opting for a high-quality font while also adding a personal or creative touch.

  18. Basic tasks for creating a PowerPoint presentation

    Select the text. Under Drawing Tools, choose Format. Do one of the following: To change the color of your text, choose Text Fill, and then choose a color. To change the outline color of your text, choose Text Outline, and then choose a color. To apply a shadow, reflection, glow, bevel, 3-D rotation, a transform, choose Text Effects, and then ...

  19. Five Tips to Make PowerPoint Business Presentations More Effective

    So use visuals instead of paragraphs of text. Use graphs to illustrate numeric data. Use diagrams to show processes or flows of information or goods. Use pictures to show a person, place or object. Use media clips to bring the views of others into your presentation. There are many more visuals that you can use.

  20. 8 Tips to Make the Best PowerPoint Presentations

    Make Bullet Points Count. Limit the Use of Transitions. Skip Text Where Possible. Think in Color. Take a Look From the Top Down. Bonus: Start With Templates. Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed.

  21. PowerPoint design templates

    Find the perfect PowerPoint presentation template Bring your next presentation to life with customizable PowerPoint design templates. Whether you're wowing with stats via charts and graphs or putting your latest and greatest ideas on display, you'll find a PowerPoint presentation template to make your ideas pop.

  22. How To Design Custom Slides For Your Business PowerPoint

    Type something on your slide, then highlight the text. Click on font color and select Eyedropper from the options. Your mouse cursor will turn to an eyedropper. When you make your own PowerPoint, it's imperative that you know how to use the Eyedropper tool to your advantage. Click on the color you'd like to copy.

  23. How to create BUSINESS PRESENTATION in PowerPoint

    Hi, hello! ExcellentSlides here, we create excellent presentations. 💎In this video, I will teach you how to create BUSINESS PRESENTATION in PowerPointEnjoy ...

  24. ROI of Design: How to Maximize Your Business Strategy?

    While ROI is typically quantified with hard data, we've seen firsthand how design can create powerful effects beyond the numbers. Let's see some of them for this case study: +9,000 hours saved, time redirected to core business activities +1,400 presentations designed, enhancing the client's brand image

  25. How to Edit font size with Forms inserted in PowerPoint

    Good evening! I'm working in PowerPoint to create a presentation with videos and then inserting MS Forms in to have interaction with the group I'm presenting. Is there a way to reduce the size of the quiz font? My questions aren't that long but they can't be shown in its entirety.

  26. How to Make a Square Picture Round in PowerPoint (Quick Steps)

    First, open your PowerPoint presentation and navigate to the slide where you want to insert the picture. Go to the Insert tab, click Pictures, and select the image from your computer. Step 2: Select the Picture. Once the picture is on your slide, click on it to select it. This will activate the Picture Format tab in the PowerPoint ribbon.

  27. Big Brain Meme. Free PPT & Google Slides Template

    Whether you're a student, teacher, or professional, this PowerPoint and Google Slides template is your go-to for lively, engaging content. Featuring a playful blue and pink doodle illustrative style, it's ideal for brainstorming sessions, class projects, or team meetings. Get ready to make your audience smile and think big with every slide!