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10 Successful Undergraduate Research Project Examples To Inspire You

Embarking on an undergraduate research project can be a transformative experience, offering students the opportunity to delve deep into their areas of interest, develop critical thinking skills, and contribute original insights to their fields. This article showcases 10 successful undergraduate research project examples, each designed to inspire and guide students in creating impactful and innovative research projects.

Key Takeaways

• Academic projects can significantly enhance your research and analytical skills.
• Choosing a project that aligns with your interests can increase engagement and output quality.
• Utilizing structured templates and tools can streamline the research process.
• Collaborative projects often yield richer insights and more comprehensive outcomes.
• Presenting research in various formats (e.g., infographics, presentations) can broaden its impact.

1. Academic Project Planner

The Academic Project Planner is an essential tool that aids in transitioning from thesis to project mode with structured planning, time management, stress-free management, versatile support, and a detailed roadmap for academic projects. It helps you define the scope of your project clearly , ensuring that your academic endeavor is focused and feasible. By consulting with advisors and utilizing tools like the Academic Project Planner, you can refine your ideas and ensure that your project meets the academic standards of your institution.

Key Features:

• Structured Planning : Provides a clear framework to organize your project from start to finish.
• Time Management : Helps you allocate time effectively to meet deadlines.
• Versatile Support : Offers various tools and resources to assist in different aspects of project management.
• Detailed Roadmap : Guides you through each phase of the project, ensuring no detail is overlooked.

By following these strategies and utilizing the Academic Project Planner, you can embark on your research journey with confidence, knowing that you have a well-organized plan to guide you.

2. Literature Navigator

The Literature Navigator is designed to guide you through the complex terrain of academic literature, making it easier for you to navigate your research efficiently. This tool is invaluable for students who are embarking on extensive research projects and need a structured approach to manage their literature review process.

Key Features

• Clear instructions : Step-by-step guidance on how to find literature , ensuring you never feel lost in the sea of information.
• Efficient strategies : Techniques for efficient searching, sorting, and synthesizing information.
• Quality sources : Access to databases and journals recommended for academic research.
• Plagiarism prevention : Tools and tips to help you maintain academic integrity in your work.

By utilizing the Literature Navigator, you can enhance your research efficiency and ensure a more organized and effective literature review. This tool not only helps you in gathering and organizing information but also in critically analyzing and using it to support your thesis or research project.

3. Writing Wizard's Template

When embarking on your academic writing journey, the Writing Wizard's Template can be a game-changer. This tool is designed to streamline the writing process, making it more efficient and less daunting. Expect to write multiple drafts , but with this template, each revision will be more focused and effective. The template guides you through structuring your argument, ensuring that all critical points are covered comprehensively.

Here are some steps to effectively use the Writing Wizard's Template:

• Start by outlining your main argument or thesis statement.
• Use the template to structure each section of your paper.
• Regularly update your drafts to refine your argument and incorporate feedback.
• Utilize the checklist feature to ensure all elements of the paper meet academic standards.

By following these steps, you can enhance the clarity and impact of your academic papers, making the writing process a more manageable and rewarding experience.

4. Thesis Dialogue Blueprint

When embarking on your thesis, the Thesis Dialogue Blueprint can be a game-changer. This tool is designed to help you structure the conversations and interactions within your research, ensuring that every dialogue or interview conducted is purposeful and contributes significantly to your thesis. Here’s how you can utilize this blueprint effectively:

• Identify the key stakeholders involved in your research and list the potential questions or topics you need to discuss with them.
• Organize these dialogues chronologically or thematically to maintain a coherent flow of information.
• Prepare contingency questions in case the conversation veers off the intended path.

By systematically organizing your interactions, you ensure that no critical information is missed and that your thesis remains on track. Remember, the significance of setting realistic deadlines cannot be overstated; it is crucial for maintaining momentum and ensuring successful completion of your academic research.

5. Research Proposal Compass

Navigating the complexities of crafting a successful research proposal can be daunting. The Research Proposal Compass is designed to guide you through every step of this critical process. From understanding the basics of proposal structure to advanced techniques for persuasive writing, this tool is invaluable for students at all academic levels.

Key features include:

• Step-by-step guidance on structuring your proposal
• Tips on how to find research question
• Strategies for effectively presenting your research goals

This comprehensive guide ensures that you are well-prepared to present a polished and persuasive research proposal, significantly boosting your confidence and potential for success.

6. Thesis Action Plan

Embarking on your thesis can be a daunting task, often accompanied by thesis anxiety . However, with a structured Thesis Action Plan , you can navigate this journey with confidence. This plan acts as a comprehensive guide, providing you with step-by-step instructions from the initial stages of selecting a topic to the final steps of crafting a flawless report. Here’s how you can create an effective master thesis outline:

• Identify Your Research Topic : Pinpoint a topic that not only interests you but also contributes to your field of study.
• Literature Review : Gather and synthesize relevant research to build a solid foundation for your study.
• Methodology Design : Decide on the appropriate research methods to collect and analyze data.
• Data Collection and Analysis : Systematically gather data and perform analyses to draw meaningful conclusions.
• Writing and Revision : Draft your thesis, then revise to ensure clarity and coherence.
• Final Presentation : Prepare to present your findings in a clear and professional manner.

By following these steps, you can reduce uncertainty and manage your thesis with precision, ultimately leading to a successful completion.

7. Infographics

Infographics are a powerful tool for undergraduate research projects, allowing you to present complex data and insights in a visually engaging and easily digestible format. By transforming your research findings into infographics, you can enhance comprehension and retention among your audience. List infographics , for example, are particularly effective for summarizing steps, processes, or lists of items, making them ideal for projects that involve sequential information or categorization.

Consider using infographics to compare and contrast different elements of your study, such as theoretical frameworks or case study outcomes. This method not only makes the information more accessible but also more compelling to review. Below is an example of how you might structure an infographic for a project comparing different educational theories :

• Key Concept: Concept 1
• Application: How it applies
• Key Concept: Concept 2

By employing infographics, you ensure that your research is not only academically rigorous but also visually impactful, making it easier for your peers and professors to grasp the nuances of your work.

8. Brochures

Brochures are a powerful tool for undergraduate research projects, allowing you to present your findings in a visually appealing and concise format. Creating a compelling brochure involves more than just listing facts; it requires a strategic layout and engaging content that captures the essence of your research. Start by defining the purpose of your brochure and identifying your target audience. This will guide the design choices and the complexity of the information you include.

Consider the following structure for your brochure:

• Cover Page: Introduce your project with a catchy title and an intriguing graphic.
• Introduction: Provide a brief overview of your research question and objectives.
• Methodology: Explain how you conducted your research, highlighting any innovative techniques used.
• Results: Present your findings in a clear and structured manner, using charts or graphs if applicable.
• Conclusion: Summarize the implications of your research and any future directions.
• Contact Information: Include details for further communication, such as your email or a link to your academic profile.

By utilizing brochure templates and tools available online, you can create a professional-looking brochure that effectively communicates your research to peers, professors, and potential employers. Remember, the key to a successful brochure is clarity and visual impact, making your research accessible and engaging to a wider audience.

9. Presentations

When it comes to showcasing your research, presentations play a pivotal role in communicating your findings effectively. Whether you're presenting at a conference , in a classroom, or online, the ability to deliver a clear and engaging presentation is crucial. Here are some key elements to consider:

• Design : Use text size, weight, and color for emphasis. Keep the slides clean and uncluttered by including only essential information.
• Content : Focus on emphasizing key points . This can be achieved through a combination of text and visual aids such as graphs or images.
• Delivery : Practice your presentation multiple times to ensure smooth delivery. Pay attention to your pacing and make sure to engage with your audience through eye contact and questions.

By mastering these elements, you can ensure that your presentation not only delivers the necessary information but also keeps the audience engaged and interested.

10. Mind maps

Mind maps are a powerful tool for organizing and visualizing your research ideas. By creating a mind map, you can visually structure your thoughts, making complex topics easier to understand and communicate. This method is particularly effective for brainstorming sessions, where you can freely explore different aspects of your topic without the constraints of a linear format.

Benefits of Using Mind Maps

• Enhances creativity by allowing you to explore various pathways and connections.
• Improves memory and recall through the visual and organized representation of information.
• Facilitates a better understanding of relationships and hierarchies within your research topic.

How to Create an Effective Mind Map

• Start with a central idea and branch out into major themes.
• Use colors and images to differentiate and emphasize different sections.
• Keep branches curved and flowing to enhance readability and aesthetic appeal.

Mind maps are not just a learning strategy ; they are a multi-sensory tool that can significantly enhance your academic performance. As highlighted in studies, mind maps help students organize and integrate knowledge effectively, making them a valuable addition to any research project.

Explore the power of mind maps in our latest article section '10. Mind maps' on Research Rebels. Mind maps are an incredible tool for organizing your thoughts and tackling complex projects like thesis writing. Dive into our comprehensive guide and learn how to effectively use mind maps to streamline your academic work. Don't miss out on enhancing your study techniques— visit our website now to read more and claim your special offer!

In conclusion, the diverse array of undergraduate research projects presented in this article exemplifies the profound impact that focused academic inquiry can have, not only within the confines of academia but also in broader societal contexts. These projects, ranging from scientific investigations to creative endeavors, highlight the potential of undergraduate research to foster innovation, solve real-world problems, and contribute to the academic and professional growth of students. As these examples show, engaging in research projects can be a transformative component of the undergraduate experience, providing students with invaluable skills, insights, and opportunities to contribute to their fields of study. Whether you are a student contemplating a research project or an educator guiding scholarly pursuits, these examples serve as a beacon of inspiration and a testament to the possibilities that await in the world of academic research.

Frequently Asked Questions

What is project based learning.

Project based learning is a teaching method in which students gain knowledge and skills by working for an extended period of time to investigate and respond to an authentic, engaging, and complex question, problem, or challenge.

How can I effectively use infographics in my research project?

Infographics can be used to visually represent data, making complex information easier to understand and more engaging. They are particularly useful for summarizing research findings, illustrating trends, and comparing statistics.

What are the benefits of using a Thesis Dialogue Blueprint?

The Thesis Dialogue Blueprint helps structure your thesis discussions, ensuring clarity and coherence in presenting your arguments. It aids in organizing your thoughts and aligning them with your research objectives.

How can I manage thesis anxiety?

Managing thesis anxiety involves planning, seeking support from advisors, using organizational tools like the Thesis Action Plan, and maintaining a healthy work-life balance. Engaging with supportive communities like Research Rebels can also alleviate anxiety.

What should I consider when choosing a research project?

Consider your interests, the relevance to your field, the resources available, and the scope of the project. It's important to choose a topic that is both intriguing and manageable within the constraints of your program.

How can project based learning enhance student success?

Project based learning promotes critical thinking, creativity, and problem-solving skills. It encourages active learning and collaboration among students, which are key factors in enhancing student success and engagement in the learning process.

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17 Research Proposal Examples

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

Learn about our Editorial Process

A research proposal systematically and transparently outlines a proposed research project.

The purpose of a research proposal is to demonstrate a project’s viability and the researcher’s preparedness to conduct an academic study. It serves as a roadmap for the researcher.

The process holds value both externally (for accountability purposes and often as a requirement for a grant application) and intrinsic value (for helping the researcher to clarify the mechanics, purpose, and potential signficance of the study).

Key sections of a research proposal include: the title, abstract, introduction, literature review, research design and methods, timeline, budget, outcomes and implications, references, and appendix. Each is briefly explained below.

Watch my Guide: How to Write a Research Proposal

Get your Template for Writing your Research Proposal Here (With AI Prompts!)

Research Proposal Sample Structure

Title: The title should present a concise and descriptive statement that clearly conveys the core idea of the research projects. Make it as specific as possible. The reader should immediately be able to grasp the core idea of the intended research project. Often, the title is left too vague and does not help give an understanding of what exactly the study looks at.

Abstract: Abstracts are usually around 250-300 words and provide an overview of what is to follow – including the research problem , objectives, methods, expected outcomes, and significance of the study. Use it as a roadmap and ensure that, if the abstract is the only thing someone reads, they’ll get a good fly-by of what will be discussed in the peice.

Introduction: Introductions are all about contextualization. They often set the background information with a statement of the problem. At the end of the introduction, the reader should understand what the rationale for the study truly is. I like to see the research questions or hypotheses included in the introduction and I like to get a good understanding of what the significance of the research will be. It’s often easiest to write the introduction last

Literature Review: The literature review dives deep into the existing literature on the topic, demosntrating your thorough understanding of the existing literature including themes, strengths, weaknesses, and gaps in the literature. It serves both to demonstrate your knowledge of the field and, to demonstrate how the proposed study will fit alongside the literature on the topic. A good literature review concludes by clearly demonstrating how your research will contribute something new and innovative to the conversation in the literature.

Research Design and Methods: This section needs to clearly demonstrate how the data will be gathered and analyzed in a systematic and academically sound manner. Here, you need to demonstrate that the conclusions of your research will be both valid and reliable. Common points discussed in the research design and methods section include highlighting the research paradigm, methodologies, intended population or sample to be studied, data collection techniques, and data analysis procedures . Toward the end of this section, you are encouraged to also address ethical considerations and limitations of the research process , but also to explain why you chose your research design and how you are mitigating the identified risks and limitations.

Timeline: Provide an outline of the anticipated timeline for the study. Break it down into its various stages (including data collection, data analysis, and report writing). The goal of this section is firstly to establish a reasonable breakdown of steps for you to follow and secondly to demonstrate to the assessors that your project is practicable and feasible.

Budget: Estimate the costs associated with the research project and include evidence for your estimations. Typical costs include staffing costs, equipment, travel, and data collection tools. When applying for a scholarship, the budget should demonstrate that you are being responsible with your expensive and that your funding application is reasonable.

Expected Outcomes and Implications: A discussion of the anticipated findings or results of the research, as well as the potential contributions to the existing knowledge, theory, or practice in the field. This section should also address the potential impact of the research on relevant stakeholders and any broader implications for policy or practice.

References: A complete list of all the sources cited in the research proposal, formatted according to the required citation style. This demonstrates the researcher’s familiarity with the relevant literature and ensures proper attribution of ideas and information.

Appendices (if applicable): Any additional materials, such as questionnaires, interview guides, or consent forms, that provide further information or support for the research proposal. These materials should be included as appendices at the end of the document.

Research Proposal Examples

Research proposals often extend anywhere between 2,000 and 15,000 words in length. The following snippets are samples designed to briefly demonstrate what might be discussed in each section.

1. Education Studies Research Proposals

See some real sample pieces:

• Assessment of the perceptions of teachers towards a new grading system
• Does ICT use in secondary classrooms help or hinder student learning?
• Digital technologies in focus project
• Urban Middle School Teachers’ Experiences of the Implementation of
• Restorative Justice Practices
• Experiences of students of color in service learning

Consider this hypothetical education research proposal:

The Impact of Game-Based Learning on Student Engagement and Academic Performance in Middle School Mathematics

Abstract: The proposed study will explore multiplayer game-based learning techniques in middle school mathematics curricula and their effects on student engagement. The study aims to contribute to the current literature on game-based learning by examining the effects of multiplayer gaming in learning.

Introduction: Digital game-based learning has long been shunned within mathematics education for fears that it may distract students or lower the academic integrity of the classrooms. However, there is emerging evidence that digital games in math have emerging benefits not only for engagement but also academic skill development. Contributing to this discourse, this study seeks to explore the potential benefits of multiplayer digital game-based learning by examining its impact on middle school students’ engagement and academic performance in a mathematics class.

Literature Review: The literature review has identified gaps in the current knowledge, namely, while game-based learning has been extensively explored, the role of multiplayer games in supporting learning has not been studied.

Research Design and Methods: This study will employ a mixed-methods research design based upon action research in the classroom. A quasi-experimental pre-test/post-test control group design will first be used to compare the academic performance and engagement of middle school students exposed to game-based learning techniques with those in a control group receiving instruction without the aid of technology. Students will also be observed and interviewed in regard to the effect of communication and collaboration during gameplay on their learning.

Timeline: The study will take place across the second term of the school year with a pre-test taking place on the first day of the term and the post-test taking place on Wednesday in Week 10.

Budget: The key budgetary requirements will be the technologies required, including the subscription cost for the identified games and computers.

Expected Outcomes and Implications: It is expected that the findings will contribute to the current literature on game-based learning and inform educational practices, providing educators and policymakers with insights into how to better support student achievement in mathematics.

2. Psychology Research Proposals

See some real examples:

• A situational analysis of shared leadership in a self-managing team
• The effect of musical preference on running performance
• Relationship between self-esteem and disordered eating amongst adolescent females

Consider this hypothetical psychology research proposal:

The Effects of Mindfulness-Based Interventions on Stress Reduction in College Students

Abstract: This research proposal examines the impact of mindfulness-based interventions on stress reduction among college students, using a pre-test/post-test experimental design with both quantitative and qualitative data collection methods .

Introduction: College students face heightened stress levels during exam weeks. This can affect both mental health and test performance. This study explores the potential benefits of mindfulness-based interventions such as meditation as a way to mediate stress levels in the weeks leading up to exam time.

Literature Review: Existing research on mindfulness-based meditation has shown the ability for mindfulness to increase metacognition, decrease anxiety levels, and decrease stress. Existing literature has looked at workplace, high school and general college-level applications. This study will contribute to the corpus of literature by exploring the effects of mindfulness directly in the context of exam weeks.

Research Design and Methods: Participants ( n= 234 ) will be randomly assigned to either an experimental group, receiving 5 days per week of 10-minute mindfulness-based interventions, or a control group, receiving no intervention. Data will be collected through self-report questionnaires, measuring stress levels, semi-structured interviews exploring participants’ experiences, and students’ test scores.

Timeline: The study will begin three weeks before the students’ exam week and conclude after each student’s final exam. Data collection will occur at the beginning (pre-test of self-reported stress levels) and end (post-test) of the three weeks.

Expected Outcomes and Implications: The study aims to provide evidence supporting the effectiveness of mindfulness-based interventions in reducing stress among college students in the lead up to exams, with potential implications for mental health support and stress management programs on college campuses.

3. Sociology Research Proposals

• Understanding emerging social movements: A case study of ‘Jersey in Transition’
• The interaction of health, education and employment in Western China
• Can we preserve lower-income affordable neighbourhoods in the face of rising costs?

Consider this hypothetical sociology research proposal:

The Impact of Social Media Usage on Interpersonal Relationships among Young Adults

Abstract: This research proposal investigates the effects of social media usage on interpersonal relationships among young adults, using a longitudinal mixed-methods approach with ongoing semi-structured interviews to collect qualitative data.

Introduction: Social media platforms have become a key medium for the development of interpersonal relationships, particularly for young adults. This study examines the potential positive and negative effects of social media usage on young adults’ relationships and development over time.

Literature Review: A preliminary review of relevant literature has demonstrated that social media usage is central to development of a personal identity and relationships with others with similar subcultural interests. However, it has also been accompanied by data on mental health deline and deteriorating off-screen relationships. The literature is to-date lacking important longitudinal data on these topics.

Research Design and Methods: Participants ( n = 454 ) will be young adults aged 18-24. Ongoing self-report surveys will assess participants’ social media usage, relationship satisfaction, and communication patterns. A subset of participants will be selected for longitudinal in-depth interviews starting at age 18 and continuing for 5 years.

Timeline: The study will be conducted over a period of five years, including recruitment, data collection, analysis, and report writing.

Expected Outcomes and Implications: This study aims to provide insights into the complex relationship between social media usage and interpersonal relationships among young adults, potentially informing social policies and mental health support related to social media use.

4. Nursing Research Proposals

• Does Orthopaedic Pre-assessment clinic prepare the patient for admission to hospital?
• Nurses’ perceptions and experiences of providing psychological care to burns patients
• Registered psychiatric nurse’s practice with mentally ill parents and their children

Consider this hypothetical nursing research proposal:

The Influence of Nurse-Patient Communication on Patient Satisfaction and Health Outcomes following Emergency Cesarians

Abstract: This research will examines the impact of effective nurse-patient communication on patient satisfaction and health outcomes for women following c-sections, utilizing a mixed-methods approach with patient surveys and semi-structured interviews.

Introduction: It has long been known that effective communication between nurses and patients is crucial for quality care. However, additional complications arise following emergency c-sections due to the interaction between new mother’s changing roles and recovery from surgery.

Literature Review: A review of the literature demonstrates the importance of nurse-patient communication, its impact on patient satisfaction, and potential links to health outcomes. However, communication between nurses and new mothers is less examined, and the specific experiences of those who have given birth via emergency c-section are to date unexamined.

Research Design and Methods: Participants will be patients in a hospital setting who have recently had an emergency c-section. A self-report survey will assess their satisfaction with nurse-patient communication and perceived health outcomes. A subset of participants will be selected for in-depth interviews to explore their experiences and perceptions of the communication with their nurses.

Timeline: The study will be conducted over a period of six months, including rolling recruitment, data collection, analysis, and report writing within the hospital.

Expected Outcomes and Implications: This study aims to provide evidence for the significance of nurse-patient communication in supporting new mothers who have had an emergency c-section. Recommendations will be presented for supporting nurses and midwives in improving outcomes for new mothers who had complications during birth.

5. Social Work Research Proposals

• Experiences of negotiating employment and caring responsibilities of fathers post-divorce
• Exploring kinship care in the north region of British Columbia

Consider this hypothetical social work research proposal:

The Role of a Family-Centered Intervention in Preventing Homelessness Among At-Risk Youthin a working-class town in Northern England

Abstract: This research proposal investigates the effectiveness of a family-centered intervention provided by a local council area in preventing homelessness among at-risk youth. This case study will use a mixed-methods approach with program evaluation data and semi-structured interviews to collect quantitative and qualitative data .

Introduction: Homelessness among youth remains a significant social issue. This study aims to assess the effectiveness of family-centered interventions in addressing this problem and identify factors that contribute to successful prevention strategies.

Literature Review: A review of the literature has demonstrated several key factors contributing to youth homelessness including lack of parental support, lack of social support, and low levels of family involvement. It also demonstrates the important role of family-centered interventions in addressing this issue. Drawing on current evidence, this study explores the effectiveness of one such intervention in preventing homelessness among at-risk youth in a working-class town in Northern England.

Research Design and Methods: The study will evaluate a new family-centered intervention program targeting at-risk youth and their families. Quantitative data on program outcomes, including housing stability and family functioning, will be collected through program records and evaluation reports. Semi-structured interviews with program staff, participants, and relevant stakeholders will provide qualitative insights into the factors contributing to program success or failure.

Timeline: The study will be conducted over a period of six months, including recruitment, data collection, analysis, and report writing.

Budget: Expenses include access to program evaluation data, interview materials, data analysis software, and any related travel costs for in-person interviews.

Expected Outcomes and Implications: This study aims to provide evidence for the effectiveness of family-centered interventions in preventing youth homelessness, potentially informing the expansion of or necessary changes to social work practices in Northern England.

Research Proposal Template

Get your Detailed Template for Writing your Research Proposal Here (With AI Prompts!)

This is a template for a 2500-word research proposal. You may find it difficult to squeeze everything into this wordcount, but it’s a common wordcount for Honors and MA-level dissertations.

Your research proposal is where you really get going with your study. I’d strongly recommend working closely with your teacher in developing a research proposal that’s consistent with the requirements and culture of your institution, as in my experience it varies considerably. The above template is from my own courses that walk students through research proposals in a British School of Education.

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8 thoughts on “17 Research Proposal Examples”

Very excellent research proposals

very helpful

Very helpful

Dear Sir, I need some help to write an educational research proposal. Thank you.

Hi Levi, use the site search bar to ask a question and I’ll likely have a guide already written for your specific question. Thanks for reading!

very good research proposal

Thank you so much sir! ❤️

Very helpful 👌

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Home » Research Project – Definition, Writing Guide and Ideas

Research Project – Definition, Writing Guide and Ideas

Table of Contents

Research Project

Definition :

Research Project is a planned and systematic investigation into a specific area of interest or problem, with the goal of generating new knowledge, insights, or solutions. It typically involves identifying a research question or hypothesis, designing a study to test it, collecting and analyzing data, and drawing conclusions based on the findings.

Types of Research Project

Types of Research Projects are as follows:

Basic Research

This type of research focuses on advancing knowledge and understanding of a subject area or phenomenon, without any specific application or practical use in mind. The primary goal is to expand scientific or theoretical knowledge in a particular field.

Applied Research

Applied research is aimed at solving practical problems or addressing specific issues. This type of research seeks to develop solutions or improve existing products, services or processes.

Action Research

Action research is conducted by practitioners and aimed at solving specific problems or improving practices in a particular context. It involves collaboration between researchers and practitioners, and often involves iterative cycles of data collection and analysis, with the goal of improving practices.

Quantitative Research

This type of research uses numerical data to investigate relationships between variables or to test hypotheses. It typically involves large-scale data collection through surveys, experiments, or secondary data analysis.

Qualitative Research

Qualitative research focuses on understanding and interpreting phenomena from the perspective of the people involved. It involves collecting and analyzing data in the form of text, images, or other non-numerical forms.

Mixed Methods Research

Mixed methods research combines elements of both quantitative and qualitative research, using multiple data sources and methods to gain a more comprehensive understanding of a phenomenon.

Longitudinal Research

This type of research involves studying a group of individuals or phenomena over an extended period of time, often years or decades. It is useful for understanding changes and developments over time.

Case Study Research

Case study research involves in-depth investigation of a particular case or phenomenon, often within a specific context. It is useful for understanding complex phenomena in their real-life settings.

Participatory Research

Participatory research involves active involvement of the people or communities being studied in the research process. It emphasizes collaboration, empowerment, and the co-production of knowledge.

Research Project Methodology

Research Project Methodology refers to the process of conducting research in an organized and systematic manner to answer a specific research question or to test a hypothesis. A well-designed research project methodology ensures that the research is rigorous, valid, and reliable, and that the findings are meaningful and can be used to inform decision-making.

There are several steps involved in research project methodology, which are described below:

Define the Research Question

The first step in any research project is to clearly define the research question or problem. This involves identifying the purpose of the research, the scope of the research, and the key variables that will be studied.

Develop a Research Plan

Once the research question has been defined, the next step is to develop a research plan. This plan outlines the methodology that will be used to collect and analyze data, including the research design, sampling strategy, data collection methods, and data analysis techniques.

Collect Data

The data collection phase involves gathering information through various methods, such as surveys, interviews, observations, experiments, or secondary data analysis. The data collected should be relevant to the research question and should be of sufficient quantity and quality to enable meaningful analysis.

Analyze Data

Once the data has been collected, it is analyzed using appropriate statistical techniques or other methods. The analysis should be guided by the research question and should aim to identify patterns, trends, relationships, or other insights that can inform the research findings.

Interpret and Report Findings

The final step in the research project methodology is to interpret the findings and report them in a clear and concise manner. This involves summarizing the results, discussing their implications, and drawing conclusions that can be used to inform decision-making.

Research Project Writing Guide

Here are some guidelines to help you in writing a successful research project:

• Choose a topic: Choose a topic that you are interested in and that is relevant to your field of study. It is important to choose a topic that is specific and focused enough to allow for in-depth research and analysis.
• Conduct a literature review : Conduct a thorough review of the existing research on your topic. This will help you to identify gaps in the literature and to develop a research question or hypothesis.
• Develop a research question or hypothesis : Based on your literature review, develop a clear research question or hypothesis that you will investigate in your study.
• Design your study: Choose an appropriate research design and methodology to answer your research question or test your hypothesis. This may include choosing a sample, selecting measures or instruments, and determining data collection methods.
• Collect data: Collect data using your chosen methods and instruments. Be sure to follow ethical guidelines and obtain informed consent from participants if necessary.
• Analyze data: Analyze your data using appropriate statistical or qualitative methods. Be sure to clearly report your findings and provide interpretations based on your research question or hypothesis.
• Discuss your findings : Discuss your findings in the context of the existing literature and your research question or hypothesis. Identify any limitations or implications of your study and suggest directions for future research.
• Write your project: Write your research project in a clear and organized manner, following the appropriate format and style guidelines for your field of study. Be sure to include an introduction, literature review, methodology, results, discussion, and conclusion.
• Revise and edit: Revise and edit your project for clarity, coherence, and accuracy. Be sure to proofread for spelling, grammar, and formatting errors.
• Cite your sources: Cite your sources accurately and appropriately using the appropriate citation style for your field of study.

Examples of Research Projects

Some Examples of Research Projects are as follows:

• Investigating the effects of a new medication on patients with a particular disease or condition.
• Exploring the impact of exercise on mental health and well-being.
• Studying the effectiveness of a new teaching method in improving student learning outcomes.
• Examining the impact of social media on political participation and engagement.
• Investigating the efficacy of a new therapy for a specific mental health disorder.
• Exploring the use of renewable energy sources in reducing carbon emissions and mitigating climate change.
• Studying the effects of a new agricultural technique on crop yields and environmental sustainability.
• Investigating the effectiveness of a new technology in improving business productivity and efficiency.
• Examining the impact of a new public policy on social inequality and access to resources.
• Exploring the factors that influence consumer behavior in a specific market.

Characteristics of Research Project

Here are some of the characteristics that are often associated with research projects:

• Clear objective: A research project is designed to answer a specific question or solve a particular problem. The objective of the research should be clearly defined from the outset.
• Systematic approach: A research project is typically carried out using a structured and systematic approach that involves careful planning, data collection, analysis, and interpretation.
• Rigorous methodology: A research project should employ a rigorous methodology that is appropriate for the research question being investigated. This may involve the use of statistical analysis, surveys, experiments, or other methods.
• Data collection : A research project involves collecting data from a variety of sources, including primary sources (such as surveys or experiments) and secondary sources (such as published literature or databases).
• Analysis and interpretation : Once the data has been collected, it needs to be analyzed and interpreted. This involves using statistical techniques or other methods to identify patterns or relationships in the data.
• Conclusion and implications : A research project should lead to a clear conclusion that answers the research question. It should also identify the implications of the findings for future research or practice.
• Communication: The results of the research project should be communicated clearly and effectively, using appropriate language and visual aids, to a range of audiences, including peers, stakeholders, and the wider public.

Importance of Research Project

Research projects are an essential part of the process of generating new knowledge and advancing our understanding of various fields of study. Here are some of the key reasons why research projects are important:

• Advancing knowledge : Research projects are designed to generate new knowledge and insights into particular topics or questions. This knowledge can be used to inform policies, practices, and decision-making processes across a range of fields.
• Solving problems: Research projects can help to identify solutions to real-world problems by providing a better understanding of the causes and effects of particular issues.
• Developing new technologies: Research projects can lead to the development of new technologies or products that can improve people’s lives or address societal challenges.
• Improving health outcomes: Research projects can contribute to improving health outcomes by identifying new treatments, diagnostic tools, or preventive strategies.
• Enhancing education: Research projects can enhance education by providing new insights into teaching and learning methods, curriculum development, and student learning outcomes.
• Informing public policy : Research projects can inform public policy by providing evidence-based recommendations and guidance on issues related to health, education, environment, social justice, and other areas.
• Enhancing professional development : Research projects can enhance the professional development of researchers by providing opportunities to develop new skills, collaborate with colleagues, and share knowledge with others.

Research Project Ideas

Following are some Research Project Ideas:

Field: Psychology

• Investigating the impact of social support on coping strategies among individuals with chronic illnesses.
• Exploring the relationship between childhood trauma and adult attachment styles.
• Examining the effects of exercise on cognitive function and brain health in older adults.
• Investigating the impact of sleep deprivation on decision making and risk-taking behavior.
• Exploring the relationship between personality traits and leadership styles in the workplace.
• Examining the effectiveness of cognitive-behavioral therapy (CBT) for treating anxiety disorders.
• Investigating the relationship between social comparison and body dissatisfaction in young women.
• Exploring the impact of parenting styles on children’s emotional regulation and behavior.
• Investigating the effectiveness of mindfulness-based interventions for treating depression.
• Examining the relationship between childhood adversity and later-life health outcomes.

Field: Economics

• Analyzing the impact of trade agreements on economic growth in developing countries.
• Examining the effects of tax policy on income distribution and poverty reduction.
• Investigating the relationship between foreign aid and economic development in low-income countries.
• Exploring the impact of globalization on labor markets and job displacement.
• Analyzing the impact of minimum wage laws on employment and income levels.
• Investigating the effectiveness of monetary policy in managing inflation and unemployment.
• Examining the relationship between economic freedom and entrepreneurship.
• Analyzing the impact of income inequality on social mobility and economic opportunity.
• Investigating the role of education in economic development.
• Examining the effectiveness of different healthcare financing systems in promoting health equity.

Field: Sociology

• Investigating the impact of social media on political polarization and civic engagement.
• Examining the effects of neighborhood characteristics on health outcomes.
• Analyzing the impact of immigration policies on social integration and cultural diversity.
• Investigating the relationship between social support and mental health outcomes in older adults.
• Exploring the impact of income inequality on social cohesion and trust.
• Analyzing the effects of gender and race discrimination on career advancement and pay equity.
• Investigating the relationship between social networks and health behaviors.
• Examining the effectiveness of community-based interventions for reducing crime and violence.
• Analyzing the impact of social class on cultural consumption and taste.
• Investigating the relationship between religious affiliation and social attitudes.

Field: Computer Science

• Developing an algorithm for detecting fake news on social media.
• Investigating the effectiveness of different machine learning algorithms for image recognition.
• Developing a natural language processing tool for sentiment analysis of customer reviews.
• Analyzing the security implications of blockchain technology for online transactions.
• Investigating the effectiveness of different recommendation algorithms for personalized advertising.
• Developing an artificial intelligence chatbot for mental health counseling.
• Investigating the effectiveness of different algorithms for optimizing online advertising campaigns.
• Developing a machine learning model for predicting consumer behavior in online marketplaces.
• Analyzing the privacy implications of different data sharing policies for online platforms.
• Investigating the effectiveness of different algorithms for predicting stock market trends.

Field: Education

• Investigating the impact of teacher-student relationships on academic achievement.
• Analyzing the effectiveness of different pedagogical approaches for promoting student engagement and motivation.
• Examining the effects of school choice policies on academic achievement and social mobility.
• Investigating the impact of technology on learning outcomes and academic achievement.
• Analyzing the effects of school funding disparities on educational equity and achievement gaps.
• Investigating the relationship between school climate and student mental health outcomes.
• Examining the effectiveness of different teaching strategies for promoting critical thinking and problem-solving skills.
• Investigating the impact of social-emotional learning programs on student behavior and academic achievement.
• Analyzing the effects of standardized testing on student motivation and academic achievement.

Field: Environmental Science

• Investigating the impact of climate change on species distribution and biodiversity.
• Analyzing the effectiveness of different renewable energy technologies in reducing carbon emissions.
• Examining the impact of air pollution on human health outcomes.
• Investigating the relationship between urbanization and deforestation in developing countries.
• Analyzing the effects of ocean acidification on marine ecosystems and biodiversity.
• Investigating the impact of land use change on soil fertility and ecosystem services.
• Analyzing the effectiveness of different conservation policies and programs for protecting endangered species and habitats.
• Investigating the relationship between climate change and water resources in arid regions.
• Examining the impact of plastic pollution on marine ecosystems and biodiversity.
• Investigating the effects of different agricultural practices on soil health and nutrient cycling.

Field: Linguistics

• Analyzing the impact of language diversity on social integration and cultural identity.
• Investigating the relationship between language and cognition in bilingual individuals.
• Examining the effects of language contact and language change on linguistic diversity.
• Investigating the role of language in shaping cultural norms and values.
• Analyzing the effectiveness of different language teaching methodologies for second language acquisition.
• Investigating the relationship between language proficiency and academic achievement.
• Examining the impact of language policy on language use and language attitudes.
• Investigating the role of language in shaping gender and social identities.
• Analyzing the effects of dialect contact on language variation and change.
• Investigating the relationship between language and emotion expression.

Field: Political Science

• Analyzing the impact of electoral systems on women’s political representation.
• Investigating the relationship between political ideology and attitudes towards immigration.
• Examining the effects of political polarization on democratic institutions and political stability.
• Investigating the impact of social media on political participation and civic engagement.
• Analyzing the effects of authoritarianism on human rights and civil liberties.
• Investigating the relationship between public opinion and foreign policy decisions.
• Examining the impact of international organizations on global governance and cooperation.
• Investigating the effectiveness of different conflict resolution strategies in resolving ethnic and religious conflicts.
• Analyzing the effects of corruption on economic development and political stability.
• Investigating the role of international law in regulating global governance and human rights.

Field: Medicine

• Investigating the impact of lifestyle factors on chronic disease risk and prevention.
• Examining the effectiveness of different treatment approaches for mental health disorders.
• Investigating the relationship between genetics and disease susceptibility.
• Analyzing the effects of social determinants of health on health outcomes and health disparities.
• Investigating the impact of different healthcare delivery models on patient outcomes and cost effectiveness.
• Examining the effectiveness of different prevention and treatment strategies for infectious diseases.
• Investigating the relationship between healthcare provider communication skills and patient satisfaction and outcomes.
• Analyzing the effects of medical error and patient safety on healthcare quality and outcomes.
• Investigating the impact of different pharmaceutical pricing policies on access to essential medicines.
• Examining the effectiveness of different rehabilitation approaches for improving function and quality of life in individuals with disabilities.

Field: Anthropology

• Analyzing the impact of colonialism on indigenous cultures and identities.
• Investigating the relationship between cultural practices and health outcomes in different populations.
• Examining the effects of globalization on cultural diversity and cultural exchange.
• Investigating the role of language in cultural transmission and preservation.
• Analyzing the effects of cultural contact on cultural change and adaptation.
• Investigating the impact of different migration policies on immigrant integration and acculturation.
• Examining the role of gender and sexuality in cultural norms and values.
• Investigating the impact of cultural heritage preservation on tourism and economic development.
• Analyzing the effects of cultural revitalization movements on indigenous communities.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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Research Proposal Example/Sample

Detailed Walkthrough + Free Proposal Template

If you’re getting started crafting your research proposal and are looking for a few examples of research proposals , you’ve come to the right place.

In this video, we walk you through two successful (approved) research proposals , one for a Master’s-level project, and one for a PhD-level dissertation. We also start off by unpacking our free research proposal template and discussing the four core sections of a research proposal, so that you have a clear understanding of the basics before diving into the actual proposals.

• Research proposal example/sample – Master’s-level (PDF/Word)
• Research proposal example/sample – PhD-level (PDF/Word)
• Proposal template (Fully editable) 

If you’re working on a research proposal for a dissertation or thesis, you may also find the following useful:

• Research Proposal Bootcamp : Learn how to write a research proposal as efficiently and effectively as possible
• 1:1 Proposal Coaching : Get hands-on help with your research proposal

PS – If you’re working on a dissertation, be sure to also check out our collection of dissertation and thesis examples here .

FAQ: Research Proposal Example

Research proposal example: frequently asked questions, are the sample proposals real.

Yes. The proposals are real and were approved by the respective universities.

Can I copy one of these proposals for my own research?

As we discuss in the video, every research proposal will be slightly different, depending on the university’s unique requirements, as well as the nature of the research itself. Therefore, you’ll need to tailor your research proposal to suit your specific context.

You can learn more about the basics of writing a research proposal here .

How do I get the research proposal template?

You can access our free proposal template here .

Is the proposal template really free?

Yes. There is no cost for the proposal template and you are free to use it as a foundation for your research proposal.

Where can I learn more about proposal writing?

For self-directed learners, our Research Proposal Bootcamp is a great starting point.

For students that want hands-on guidance, our private coaching service is recommended.

Psst… there’s more!

This post is an extract from our bestselling short course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .

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8 Research Proposal Examples & Template to Use

Written by: Raja Mandal

So you have a groundbreaking research idea you've spent months or even years developing, and now you're ready to take the next step.

How do you get funding for your research, and how should you approach potential funders? The answer is to create a convincing research proposal.

Unfortunately, most research proposals often get rejected. According to the European Research Council, the success rate for repeat proposal applications was only 14.8% in 2023 .

Pitching a novel research concept isn’t enough. To increase your chances of securing funding, your research proposal must check the right boxes in terms of clarity, feasibility, aesthetic appeal and other factors.

If you’re looking for inspiration to create a persuasive and feasible proposal, you’re in the right place. In this article, we have compiled a list of research proposal examples to help you create yours.

These examples will help you understand how to organize your proposal, what information to include and how to present it in a way that encourages others to support your project.

Let's dive in!

Table of Contents

What is a research proposal, what to include in a research proposal, 8 research proposal examples & templates, research proposal faqs.

• A research proposal is a document that outlines your proposed research project, explaining what you plan to study, why it's important and how you will conduct your research.
• A well-structured research proposal includes a title page, abstract and table of contents, introduction, literature review, research design and methodology, contribution to knowledge, research schedule, timeline and budget.
• Visme's research proposal examples and templates offer a great starting point for creating engaging and well-structured proposals.
• Choose a template from Visme's research proposal examples and customize it to fit your needs.
• With Visme’s proposal maker , you can create a research proposal that stands out. Access a drag-and-drop editor and advanced features like AI tools , collaboration features, brand wizard and more.

A research proposal is a structured document that outlines the core idea of your research, the methods you intend to use, the required resources and the expected results.

Think of it as a sales pitch for your research. It answers some big questions: What are you planning to explore? Why is it important to conduct the research? What are your research objectives and the methods you’ll use to achieve them? What are the potential outcomes or contributions of this research to the field?

A research proposal serves two primary purposes. First, it convinces funding bodies or academic committees to support your research project expected to bring new ideas and insights. Second, it provides a roadmap for your research journey, helping you stay focused, organized and on track.

Now, we'll discuss what to include in a research proposal. You'll learn about the important parts of a research proposal template and how they help present your research idea clearly.

Here’s an infographic that you can use to understand the elements of a research proposal quickly.

1. Title Page

Start your research proposal with a title page that clearly states your research. The title page is like a book cover, giving the first impression of your project. Therefore, you must ensure the design is engaging enough to attract your audience at first glance.

Include the following details on your title page:

• Title of your research
• Contact Details
• Name of the department or organization
• Date of submission

2. Abstract and Table of Contents

After the title page comes the abstract and the table of contents.

The abstract is a concise summary of your project that briefly outlines your research question, the reasons behind the study and the methods you intend to use. It is a quick way for readers to understand your proposal without reading the entire document.

The table of contents is a detailed list of the sections and subsections in your proposal, with page numbers. It helps readers navigate through your document and quickly locate different parts they're interested in.

3. Introduction

The introduction of your research proposal sets the tone for the rest of the document. It should grab the reader's attention and make them want to learn more. It's your chance to make a strong case for why your research is worth investigating and how it can fill a gap in current knowledge or solve a specific problem.

Make sure that your introduction covers the following:

• Background Information: Set the stage with a brief snapshot of existing research and why your topic is relevant.
• Research Problem: Identify the specific problem or knowledge gap that your study will address.
• Research Questions or Hypotheses: Present the central question or hypothesis that guides your research focus.
• Aims and Objectives: Outline your research's main goal and the steps you'll take to achieve it.
• Significance and Contribution: Explain how your research will add value to the field and what impact it could have.

4. Literature Review

A literature review is a list of the scholarly works you used to conduct your research. It helps you demonstrate your current knowledge about the topic.

Here's how this part works:

• Summary of Sources: Talk about the main ideas or findings from your research materials and explain how they connect to your research questions.
• Finding Gaps: Show where the current research falls short or doesn't give the full picture—this is where your research comes in!
• Key Theories: Tell the readers about any theories or ways of thinking that help shape your research.
• Learning from Methods: Discuss what previous researchers worked on and how their methods might guide your research.
• Recognizing Authors and Studies: Honor the pioneers whose work has had a major influence on your topic.

5. Research Design and Methodology

This section outlines your plan for answering your research question. It explains how you intend to gather and analyze information, providing a clear roadmap of the investigation process.

Here are the key components:

Population and Sample

Describe the entire group you're interested in (the population). This could be all teachers in a specific state or all social media platform users. After that, you will need to explain how you will choose a smaller group, known as a sample, to study directly. This sample should be selected to accurately represent the larger population you are interested in studying.

To choose the right sampling method, you need to assess your population properly. For instance, to obtain general insights, you can use random sampling to select individuals without bias. If the population consists of different categories, such as professionals and students, you can use stratified sampling to ensure that each category is represented in the sample.

Other popular sampling methods include systematic, convenience, purposive, cluster, and probability sampling techniques.

Research Approach

There are three main approaches for the research: qualitative (focusing on experiences and themes), quantitative (using numbers and statistics), or mixed methods (combining both). Your choice will depend on your research question and the kind of data you need.

Data Collection

This section details the specific methods you'll use to gather information. Will you distribute surveys online or in person? Conduct interviews? Perhaps you'll use existing data sets. Here, you'll also explain how you'll ensure the data collection process is reliable and ethical.

Data Analysis

Once you have collected your data, the next step is to analyze it to obtain meaningful insights. The method you choose depends on the available data type.

If you have quantitative data, you can employ statistical tests to analyze it. And if you're dealing with qualitative data, coding techniques can help you spot patterns and themes in your collected data.

6. Contribution to Knowledge

In this section, you need to explain how your research will contribute to the existing knowledge in your field. You should describe whether your study will fill a knowledge gap, challenge conventional ideas or beliefs or offer a fresh perspective on a topic.

Clearly outline how your work will advance your field of study and why this new knowledge is essential.

7. Research Schedule and Timeline

Create a timeline with important milestones, such as finishing your literature review, completing data collection and finalizing your analysis.

This shows that you've carefully considered the scope of your project and can manage your time effectively. Furthermore, account for possible delays and be prepared to adapt your schedule accordingly.

To create this timeline, consider using a visual tool like a Gantt chart or a simple spreadsheet. These tools will help you organize individual tasks, assign deadlines, and visualize the project's overall progress.

Choose a Gantt chart template from Visme's library and customize it to create your timeline quickly. Here's an example template:

The budget section is your opportunity to show them that you've carefully considered all necessary expenses and that your funding request is justified.

Here's how you can approach this part:

• Understand the Rules: Before making calculations, thoroughly review the funding agency's guidelines. Pay attention to what types of expenses are allowed or excluded and whether there are any budget caps.
• Personnel: Salaries and benefits for yourself, research assistants, or collaborators.
• Equipment: Specialized tools, software, or lab supplies.
• Travel: Transportation, lodging and meals if data collection requires travel.
• Dissemination: Costs for publishing results or presenting at conferences.
• Provide Justifications: Don't just list a cost. Briefly explain why each expense is crucial for completing your research.
• Be Thorough and Realistic: Research prices for specific items using quotes or online comparisons. Don't underestimate expenses, as this can raise troubles about the project's feasibility.
• Don't Forget Contingencies: Include a small buffer (around 5% of your total budget) for unexpected costs that might arise.

Using these research proposal examples and templates, you can create a winning proposal in no time. You will find templates for various topics and customize every aspect of them to make them your own.

Visme’s drag-and-drop editor, advanced features and a vast library of templates help organizations and individuals worldwide create engaging documents.

Here’s what a research student who uses Visme to create award-winning presentations has to say about the tool:

Chantelle Clarke

Research Student

Now, let’s dive into the research proposal examples.

1. Research Proposal Presentation Template

This research proposal presentation template is a powerful tool for presenting your research plan to stakeholders. The slides include specific sections to help you outline your research, including the research background, questions, objectives, methodology and expected results.

The slides create a coherent narrative, highlighting the importance and significance of your research. Overall, the template has a calming and professional blue color scheme with text that enables your audience to grasp the key points.

If you need help creating your presentation slides in a fraction of the time, check out Visme's AI presentation maker . Enter your requirements using text prompts, and the AI tool will generate a complete presentation with engaging visuals, text and clear structure. You can further customize the template completely to your needs.

2. Sales Research Proposal Template

Sales research gives you a deeper understanding of their target audience. It also helps you identify gaps in the market and develop effective sales strategies that drive revenue growth. With this research proposal template, you can secure funding for your next research project.

It features a sleek and professional grayscale color palette with a classic and modern vibe. The high-quality images in the template are strategically placed to reinforce the message without overwhelming the reader. Furthermore, the template includes a vertical bar graph that effectively represents budget allocations, enabling the reader to quickly grasp the information.

Use Visme's interactive elements and animations to add a dynamic layer to your research proposals. You can animate any object and add pop-ups or link pages for a more immersive experience. Use these functionalities to highlight key findings, demonstrate trends or guide readers through your proposal, making the content engaging and interactive.

3. General Funding Research Proposal Template

This proposal template is a great tool for securing funding for any type of research project. It begins with a captivating title page that grabs attention. The beautiful design elements and vector icons enhance the aesthetic and aid visual communication.

This template revolves around how a specific user group adopts cryptocurrencies like Bitcoin and Ethereum. The goal is to assess awareness, gauge interest and understand key factors affecting cryptocurrency adoption.

The project methodology includes survey design, data collection, and market research. The expected impact is to enhance customer engagement and position the company as a customer-centric brand.

Do you need additional help crafting the perfect text for your proposal? Visme's AI writer can quickly generate content outlines, summaries and even entire sections. Just explain your requirements to the tool using a text prompt, and the tool will generate it for you.

4. Product Research Proposal Template

Creating a product that delights users begins with detailed product research. With this modern proposal template, you can secure buy-in and funding for your next research.

It starts with a background that explains why the research is important. Next, it highlights what the research is set to achieve, how the research will be conducted, how much it will cost, the timeline and the expected outcomes. With a striking color scheme combining black, yellow, and gray, the template grabs attention and maintains it until the last page.

What we love about this template is the smart use of visuals. You'll find a flowchart explaining the methodology, a bar graph for the budget, and a timeline for the project. But that’s just the tip of the iceberg regarding the visual elements you’ll find in Visme.

Visme offers data visualization tools with 30+ data widgets, such as radial gauges, population arrays, progress bars and more. These tools can help you turn complex data into engaging visuals for your research proposal or any other document.

For larger data sets, you can choose from 20+ types of charts and graphs , including bar graphs , bubble charts , Venn diagrams and more.

5. Tech Research Proposal Template

If you’re a tech researcher, we’ve got the perfect template for you. This research proposal example is about predictive analytics in e-commerce. However, you can customize it for any other type of research proposal.

It highlights the project's objectives, including the effectiveness of predictive analysis, the impact of product recommendations and supply chain optimization. The methods proposed for achieving these objectives involve A/B testing and data analysis, a comprehensive budget and a 12-month timeline for clear project planning.

The title page has a unique triptych-style layout that immediately catches the reader's attention. It has plenty of white space that enhances readability, allowing your audience to focus on the critical points.

Submitting to different funding agencies? You don’t have to manually make changes to your document. Visme's dynamic fields can help save time and eliminate repetitive data entry.

Create custom fields like project names, addresses, contact information and more. Any changes made to these fields will automatically populate throughout the document.

6. Marketing Research Proposal Template

Artificial intelligence (AI) is taking the world by storm and the marketing niche isn’t left out. With this eye-catching template, you can attract attention to your proposed marketing research project for an AI-driven platform.

The main goal of the research is to evaluate the platform's feasibility and marketing potential. To achieve this goal, the scope of work includes a comprehensive analysis of the market and competitors and pilot testing. The proposal also contains a budget overview that clearly outlines the allocation of funds, ensuring a well-planned and transparent approach.

Using Visme's Brand Design Tool , you can easily customize this template to suit your branding with just one click. Simply enter your URL into the brand wizard, and the tool will automatically extract your company logo, brand colors, and brand fonts . Once saved, you or your team members can apply the branding elements to any document. It's that simple!

7. Environmental Research Proposal Template

The environmental research proposal example focuses on carbon emissions, identifies their contributing factors, and suggests sustainable practices to address them. It uses an appropriate sample size and data collection techniques to gather and evaluate data and provide sustainable recommendations to reduce industrial carbon footprints and waste.

From a design standpoint, the green and white color combination matches the theme of nature and environmental friendliness. In addition to its aesthetic appeal, the proposal includes relevant images that support ecological advocacy, making it informative and visually aligned with its purpose.

A key feature of this template is its detailed breakdown of the project's timeline. It uses a Gantt chart to clearly present stages, milestones and deadlines.

Collaborate with your team members to customize these research proposal templates using Visme’s collaborative design features . These features allow you to leave feedback, draw annotations and even make live edits. Invite your teammates via email or a shareable link and allow them to work together on projects.

8. General Approval Research Proposal Template

This research proposal template is a total game-changer - you can use it for any research proposal and customize it however you want. It features a modern and refreshing color scheme that immediately makes it stand out, providing a contemporary look that can adapt to any project's needs.

The template's layout is thoughtfully designed with primary fields that users can easily personalize by changing text, adjusting colors, or swapping images. No matter the research topic, you can tailor the template to fit your specific needs.

Once you're done customizing your research proposal template on Visme, you can download, share and publish it in different ways. For offline usage, you may download the proposal in PDF, PNG, or JPG format. To share it online, you can use a private or public link or generate a code snippet that you can embed anywhere on the web.

Want to create other types of proposals? Here are 29 proposal templates that you can easily customize in Visme.

Q. What Are the Five Steps of Writing a Research Proposal?

Follow these steps to write a solid research proposal:

• Choose a topic within your field of study that can be explored and investigated.
• Research existing literature and studies to build a foundational understanding and prepare your research question.
• Outline your research proposal: introduction, literature review, proposed methodology, budget and timeline.
• Conduct more detailed studies to strengthen your proposition, refine your research question and justify your methodology.
• Follow your outline to write a clear and organized proposal, then review and edit for accuracy before submitting.

If you want to learn more about creating an expert research proposal , we highly recommend checking out our in-depth guide.

Q. How Long Is a Research Proposal?

Research proposals can range from 1,000 to 5,000 words. For smaller projects or when specific requirements aren't provided, aim for a concise and informative proposal that effectively outlines your research plan.

However, the ideal length depends on these factors:

• Projects with complex methodologies or multiple phases may require longer proposals to explain the scope and procedures in detail.
• Universities, academic institutions and funding agencies often have guidelines of a specific length. Always check their requirements beforehand.
• When writing a proposal, adjust the level of study based on the audience. Academic proposals may require comprehensive explanations, while business or non-profit proposals require a more streamlined approach.

Q. How Long Does It Take to Write a Research Proposal?

The time it takes to write a research proposal depends on a few factors:

• Complex research with extensive data collection or analysis will naturally take longer to plan and write about.
• If you're new to writing research proposals, expect to spend more time learning the format and best practices.
• If you've already conducted some research or a thorough literature review, the writing process might go faster.
• Funding applications often have strict deadlines that will dictate your timeline.

Set aside several weeks to a couple of months for researching, writing, and revising your proposal. Start early to avoid stress and produce your best work.

Q. What Not to Do for a Research Proposal?

There are several factors that can make a research proposal weak. Here are some of the most common errors that you should avoid while preparing your research proposal:

• Don’t choose a topic that’s too broad. Focus on a specific area you can thoroughly explore within your proposal’s limits.
• Don’t ignore the rules for formatting and submitting your proposal. Always adhere to the requirements set by your institution or funding body.
• Don’t forget to conduct a thorough literature review. It's crucial to show your grasp of existing research related to your topic.
• Don't be vague about your methods. Ensure they're clearly defined and suitable for answering your research question.
• Don't overlook errors in grammar, typos or structure. A well-proofread proposal reflects professionalism, so review it carefully before submitting it.

Craft Professional & Engaging Proposals with Visme

Writing a compelling research proposal takes effort, but with the right tools, the process becomes a breeze. Use the research proposal examples and templates in this article as a launching point to write your own proposal.

The best part? Visme provides easy-to-use tools with a vast collection of customizable templates, design elements and powerful features.

Whether you're a seasoned researcher or a student, Visme has the resources to help you create visually appealing and well-structured research proposals. In addition to research proposals, Visme helps you create many other document types, such as presentations , infographics , reports and more.

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Sample Project Proposals

Main navigation.

Check out a few sample grant proposals below. Read ones annotated with reviewer notes (even if the topic is outside your area of interest) to learn what reviewers look for. You can also see also how resubmitted proposals respond to reviewer comments.

Please note that these proposals serve as exemplars for students applying for VPUE Student Grants. They may not be copied, retained, or distributed, and their use is subject to the Stanford Honor Code.

**To view the following samples, Stanford affiliates will be required to login with their SUNET ID. Individuals external to Stanford will not be granted access to these proposals and any requests for access will be automatically declined/deleted. **

• Arts, Creative Project, Visual Arts, Major Grant ( S. Bedford )
• Arts, Creative Writing, Chappell Lougee Scholarship ( J. Kim )
• Arts, Creative Writing, Chappell Lougee Scholarship, annotated (w/ remote plan) ( L. Laniyan )
• Arts, Music, Theater, Small Grant, annotated ( T. Pauly )
• Humanities, English, Major Grant ( J. Schaffer )
• Humanities, History, Chappell Lougee Scholarship, annotated (w/ remote plan) ( A. Kassam )
• Humanities, History, Major Grant, annotated ( J. Sonnenberg )
• Humanities, Religious Studies, Small Grant, annotated ( L. Funk )
• Humanities, Classics, Chappell Lougee Scholarship ( S. Beller )
• STEM, Biology, Major Grant, annotated ( J. Bui )
• STEM, Biology, Major Grant, annotated (w/ remote plan) ( S. Kong )
• STEM, Biology, Small Grant ( J. McGregor )
• STEM, Chemical Engineering, Major Grant ( J. O'Leary )
• STEM, Geological and Environmental Sciences, Major Grant, annotated ( V. Rosen )
• STEM, Geological and Environmental Sciences, Small Grant, annotated ( C. Kremer )
• STEM, Mathematics, Major Grant, annotated (w/ remote plan) ( M. Stevens )
• STEM, Physics, Major Grant ( J. Chaves )
• Senior Synthesis Project, Small Grant, annotated ( J. O'Leary )
• Social Science, Anthropology, Chappell Lougee Scholarship ( N. Follmann )
• Social Science, CDDRL, Small Grant ( A. Schickele )
• Social Science, Psychology, Major Grant, annotated ( C. Eggleston )
• Social Science, Sociology, Chappell Lougee Scholarship, annotated (w/ remote plan) ( A. Gomez )
• Social Science, Urban Studies, Major Grant, annotated ( K. Parish )

How to Write a Research Proposal: (with Examples & Templates)

Table of Contents

Before conducting a study, a research proposal should be created that outlines researchers’ plans and methodology and is submitted to the concerned evaluating organization or person. Creating a research proposal is an important step to ensure that researchers are on track and are moving forward as intended. A research proposal can be defined as a detailed plan or blueprint for the proposed research that you intend to undertake. It provides readers with a snapshot of your project by describing what you will investigate, why it is needed, and how you will conduct the research.  

Your research proposal should aim to explain to the readers why your research is relevant and original, that you understand the context and current scenario in the field, have the appropriate resources to conduct the research, and that the research is feasible given the usual constraints.  

This article will describe in detail the purpose and typical structure of a research proposal , along with examples and templates to help you ace this step in your research journey.  

What is a Research Proposal ?  

A research proposal¹ ,²  can be defined as a formal report that describes your proposed research, its objectives, methodology, implications, and other important details. Research proposals are the framework of your research and are used to obtain approvals or grants to conduct the study from various committees or organizations. Consequently, research proposals should convince readers of your study’s credibility, accuracy, achievability, practicality, and reproducibility.   

With research proposals , researchers usually aim to persuade the readers, funding agencies, educational institutions, and supervisors to approve the proposal. To achieve this, the report should be well structured with the objectives written in clear, understandable language devoid of jargon. A well-organized research proposal conveys to the readers or evaluators that the writer has thought out the research plan meticulously and has the resources to ensure timely completion.  

Purpose of Research Proposals  

A research proposal is a sales pitch and therefore should be detailed enough to convince your readers, who could be supervisors, ethics committees, universities, etc., that what you’re proposing has merit and is feasible . Research proposals can help students discuss their dissertation with their faculty or fulfill course requirements and also help researchers obtain funding. A well-structured proposal instills confidence among readers about your ability to conduct and complete the study as proposed.  

Research proposals can be written for several reasons:³  

• To describe the importance of research in the specific topic  
• Address any potential challenges you may encounter  
• Showcase knowledge in the field and your ability to conduct a study  
• Apply for a role at a research institute  
• Convince a research supervisor or university that your research can satisfy the requirements of a degree program  
• Highlight the importance of your research to organizations that may sponsor your project  
• Identify implications of your project and how it can benefit the audience  

What Goes in a Research Proposal?    

Research proposals should aim to answer the three basic questions—what, why, and how.  

The What question should be answered by describing the specific subject being researched. It should typically include the objectives, the cohort details, and the location or setting.  

The Why question should be answered by describing the existing scenario of the subject, listing unanswered questions, identifying gaps in the existing research, and describing how your study can address these gaps, along with the implications and significance.  

The How question should be answered by describing the proposed research methodology, data analysis tools expected to be used, and other details to describe your proposed methodology.   

Research Proposal Example  

Here is a research proposal sample template (with examples) from the University of Rochester Medical Center. 4 The sections in all research proposals are essentially the same although different terminology and other specific sections may be used depending on the subject.  

Structure of a Research Proposal  

If you want to know how to make a research proposal impactful, include the following components:¹  

1. Introduction  

This section provides a background of the study, including the research topic, what is already known about it and the gaps, and the significance of the proposed research.  

2. Literature review  

This section contains descriptions of all the previous relevant studies pertaining to the research topic. Every study cited should be described in a few sentences, starting with the general studies to the more specific ones. This section builds on the understanding gained by readers in the Introduction section and supports it by citing relevant prior literature, indicating to readers that you have thoroughly researched your subject.  

3. Objectives  

Once the background and gaps in the research topic have been established, authors must now state the aims of the research clearly. Hypotheses should be mentioned here. This section further helps readers understand what your study’s specific goals are.  

4. Research design and methodology  

Here, authors should clearly describe the methods they intend to use to achieve their proposed objectives. Important components of this section include the population and sample size, data collection and analysis methods and duration, statistical analysis software, measures to avoid bias (randomization, blinding), etc.  

5. Ethical considerations  

This refers to the protection of participants’ rights, such as the right to privacy, right to confidentiality, etc. Researchers need to obtain informed consent and institutional review approval by the required authorities and mention this clearly for transparency.  

6. Budget/funding  

Researchers should prepare their budget and include all expected expenditures. An additional allowance for contingencies such as delays should also be factored in.  

7. Appendices  

This section typically includes information that supports the research proposal and may include informed consent forms, questionnaires, participant information, measurement tools, etc.  

8. Citations  

Important Tips for Writing a Research Proposal  

Writing a research proposal begins much before the actual task of writing. Planning the research proposal structure and content is an important stage, which if done efficiently, can help you seamlessly transition into the writing stage. 3,5  

The Planning Stage  

• Manage your time efficiently. Plan to have the draft version ready at least two weeks before your deadline and the final version at least two to three days before the deadline.
• What is the primary objective of your research?  
• Will your research address any existing gap?  
• What is the impact of your proposed research?  
• Do people outside your field find your research applicable in other areas?  
• If your research is unsuccessful, would there still be other useful research outcomes?  

  The Writing Stage  

• Create an outline with main section headings that are typically used.  
• Focus only on writing and getting your points across without worrying about the format of the research proposal , grammar, punctuation, etc. These can be fixed during the subsequent passes. Add details to each section heading you created in the beginning.   
• Ensure your sentences are concise and use plain language. A research proposal usually contains about 2,000 to 4,000 words or four to seven pages.  
• Don’t use too many technical terms and abbreviations assuming that the readers would know them. Define the abbreviations and technical terms.  
• Ensure that the entire content is readable. Avoid using long paragraphs because they affect the continuity in reading. Break them into shorter paragraphs and introduce some white space for readability.  
• Focus on only the major research issues and cite sources accordingly. Don’t include generic information or their sources in the literature review.  
• Proofread your final document to ensure there are no grammatical errors so readers can enjoy a seamless, uninterrupted read.  
• Use academic, scholarly language because it brings formality into a document.  
• Ensure that your title is created using the keywords in the document and is neither too long and specific nor too short and general.  
• Cite all sources appropriately to avoid plagiarism.  
• Make sure that you follow guidelines, if provided. This includes rules as simple as using a specific font or a hyphen or en dash between numerical ranges.  
• Ensure that you’ve answered all questions requested by the evaluating authority.  

Key Takeaways   

Here’s a summary of the main points about research proposals discussed in the previous sections:  

• A research proposal is a document that outlines the details of a proposed study and is created by researchers to submit to evaluators who could be research institutions, universities, faculty, etc.  
• Research proposals are usually about 2,000-4,000 words long, but this depends on the evaluating authority’s guidelines.  
• A good research proposal ensures that you’ve done your background research and assessed the feasibility of the research.  
• Research proposals have the following main sections—introduction, literature review, objectives, methodology, ethical considerations, and budget.  

Frequently Asked Questions  

Q1. How is a research proposal evaluated?  

A1. In general, most evaluators, including universities, broadly use the following criteria to evaluate research proposals . 6  

• Significance —Does the research address any important subject or issue, which may or may not be specific to the evaluator or university?  
• Content and design —Is the proposed methodology appropriate to answer the research question? Are the objectives clear and well aligned with the proposed methodology?  
• Sample size and selection —Is the target population or cohort size clearly mentioned? Is the sampling process used to select participants randomized, appropriate, and free of bias?  
• Timing —Are the proposed data collection dates mentioned clearly? Is the project feasible given the specified resources and timeline?  
• Data management and dissemination —Who will have access to the data? What is the plan for data analysis?  

Q2. What is the difference between the Introduction and Literature Review sections in a research proposal ?  

A2. The Introduction or Background section in a research proposal sets the context of the study by describing the current scenario of the subject and identifying the gaps and need for the research. A Literature Review, on the other hand, provides references to all prior relevant literature to help corroborate the gaps identified and the research need.  

Q3. How long should a research proposal be?  

A3. Research proposal lengths vary with the evaluating authority like universities or committees and also the subject. Here’s a table that lists the typical research proposal lengths for a few universities.  

Q4. What are the common mistakes to avoid in a research proposal ?  

A4. Here are a few common mistakes that you must avoid while writing a research proposal . 7  

• No clear objectives: Objectives should be clear, specific, and measurable for the easy understanding among readers.  
• Incomplete or unconvincing background research: Background research usually includes a review of the current scenario of the particular industry and also a review of the previous literature on the subject. This helps readers understand your reasons for undertaking this research because you identified gaps in the existing research.  
• Overlooking project feasibility: The project scope and estimates should be realistic considering the resources and time available.   
• Neglecting the impact and significance of the study: In a research proposal , readers and evaluators look for the implications or significance of your research and how it contributes to the existing research. This information should always be included.  
• Unstructured format of a research proposal : A well-structured document gives confidence to evaluators that you have read the guidelines carefully and are well organized in your approach, consequently affirming that you will be able to undertake the research as mentioned in your proposal.  
• Ineffective writing style: The language used should be formal and grammatically correct. If required, editors could be consulted, including AI-based tools such as Paperpal , to refine the research proposal structure and language.  

Thus, a research proposal is an essential document that can help you promote your research and secure funds and grants for conducting your research. Consequently, it should be well written in clear language and include all essential details to convince the evaluators of your ability to conduct the research as proposed.  

This article has described all the important components of a research proposal and has also provided tips to improve your writing style. We hope all these tips will help you write a well-structured research proposal to ensure receipt of grants or any other purpose.  

References  

• Sudheesh K, Duggappa DR, Nethra SS. How to write a research proposal? Indian J Anaesth. 2016;60(9):631-634. Accessed July 15, 2024. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5037942/  
• Writing research proposals. Harvard College Office of Undergraduate Research and Fellowships. Harvard University. Accessed July 14, 2024. https://uraf.harvard.edu/apply-opportunities/app-components/essays/research-proposals  
• What is a research proposal? Plus how to write one. Indeed website. Accessed July 17, 2024. https://www.indeed.com/career-advice/career-development/research-proposal  
• Research proposal template. University of Rochester Medical Center. Accessed July 16, 2024. https://www.urmc.rochester.edu/MediaLibraries/URMCMedia/pediatrics/research/documents/Research-proposal-Template.pdf  
• Tips for successful proposal writing. Johns Hopkins University. Accessed July 17, 2024. https://research.jhu.edu/wp-content/uploads/2018/09/Tips-for-Successful-Proposal-Writing.pdf  
• Formal review of research proposals. Cornell University. Accessed July 18, 2024. https://irp.dpb.cornell.edu/surveys/survey-assessment-review-group/research-proposals  
• 7 Mistakes you must avoid in your research proposal. Aveksana (via LinkedIn). Accessed July 17, 2024. https://www.linkedin.com/pulse/7-mistakes-you-must-avoid-your-research-proposal-aveksana-cmtwf/  

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Education During Coronavirus

A Smithsonian magazine special report

Science | June 15, 2020

Seventy-Five Scientific Research Projects You Can Contribute to Online

From astrophysicists to entomologists, many researchers need the help of citizen scientists to sift through immense data collections

Rachael Lallensack

Former Assistant Editor, Science and Innovation

If you find yourself tired of streaming services, reading the news or video-chatting with friends, maybe you should consider becoming a citizen scientist. Though it’s true that many field research projects are paused , hundreds of scientists need your help sifting through wildlife camera footage and images of galaxies far, far away, or reading through diaries and field notes from the past.

Plenty of these tools are free and easy enough for children to use. You can look around for projects yourself on Smithsonian Institution’s citizen science volunteer page , National Geographic ’s list of projects and CitizenScience.gov ’s catalog of options. Zooniverse is a platform for online-exclusive projects , and Scistarter allows you to restrict your search with parameters, including projects you can do “on a walk,” “at night” or “on a lunch break.”

To save you some time, Smithsonian magazine has compiled a collection of dozens of projects you can take part in from home.

American Wildlife

If being home has given you more time to look at wildlife in your own backyard, whether you live in the city or the country, consider expanding your view, by helping scientists identify creatures photographed by camera traps. Improved battery life, motion sensors, high-resolution and small lenses have made camera traps indispensable tools for conservation.These cameras capture thousands of images that provide researchers with more data about ecosystems than ever before.

Smithsonian Conservation Biology Institute’s eMammal platform , for example, asks users to identify animals for conservation projects around the country. Currently, eMammal is being used by the Woodland Park Zoo ’s Seattle Urban Carnivore Project, which studies how coyotes, foxes, raccoons, bobcats and other animals coexist with people, and the Washington Wolverine Project, an effort to monitor wolverines in the face of climate change. Identify urban wildlife for the Chicago Wildlife Watch , or contribute to wilderness projects documenting North American biodiversity with The Wilds' Wildlife Watch in Ohio , Cedar Creek: Eyes on the Wild in Minnesota , Michigan ZoomIN , Western Montana Wildlife and Snapshot Wisconsin .

"Spend your time at home virtually exploring the Minnesota backwoods,” writes the lead researcher of the Cedar Creek: Eyes on the Wild project. “Help us understand deer dynamics, possum populations, bear behavior, and keep your eyes peeled for elusive wolves!"

If being cooped up at home has you daydreaming about traveling, Snapshot Safari has six active animal identification projects. Try eyeing lions, leopards, cheetahs, wild dogs, elephants, giraffes, baobab trees and over 400 bird species from camera trap photos taken in South African nature reserves, including De Hoop Nature Reserve and Madikwe Game Reserve .

With South Sudan DiversityCam , researchers are using camera traps to study biodiversity in the dense tropical forests of southwestern South Sudan. Part of the Serenegeti Lion Project, Snapshot Serengeti needs the help of citizen scientists to classify millions of camera trap images of species traveling with the wildebeest migration.

Classify all kinds of monkeys with Chimp&See . Count, identify and track giraffes in northern Kenya . Watering holes host all kinds of wildlife, but that makes the locales hotspots for parasite transmission; Parasite Safari needs volunteers to help figure out which animals come in contact with each other and during what time of year.

Mount Taranaki in New Zealand is a volcanic peak rich in native vegetation, but native wildlife, like the North Island brown kiwi, whio/blue duck and seabirds, are now rare—driven out by introduced predators like wild goats, weasels, stoats, possums and rats. Estimate predator species compared to native wildlife with Taranaki Mounga by spotting species on camera trap images.

The Zoological Society of London’s (ZSL) Instant Wild app has a dozen projects showcasing live images and videos of wildlife around the world. Look for bears, wolves and lynx in Croatia ; wildcats in Costa Rica’s Osa Peninsula ; otters in Hampshire, England ; and both black and white rhinos in the Lewa-Borana landscape in Kenya.

Under the Sea

Researchers use a variety of technologies to learn about marine life and inform conservation efforts. Take, for example, Beluga Bits , a research project focused on determining the sex, age and pod size of beluga whales visiting the Churchill River in northern Manitoba, Canada. With a bit of training, volunteers can learn how to differentiate between a calf, a subadult (grey) or an adult (white)—and even identify individuals using scars or unique pigmentation—in underwater videos and images. Beluga Bits uses a “ beluga boat ,” which travels around the Churchill River estuary with a camera underneath it, to capture the footage and collect GPS data about the whales’ locations.

Many of these online projects are visual, but Manatee Chat needs citizen scientists who can train their ear to decipher manatee vocalizations. Researchers are hoping to learn what calls the marine mammals make and when—with enough practice you might even be able to recognize the distinct calls of individual animals.

Several groups are using drone footage to monitor seal populations. Seals spend most of their time in the water, but come ashore to breed. One group, Seal Watch , is analyzing time-lapse photography and drone images of seals in the British territory of South Georgia in the South Atlantic. A team in Antarctica captured images of Weddell seals every ten minutes while the seals were on land in spring to have their pups. The Weddell Seal Count project aims to find out what threats—like fishing and climate change—the seals face by monitoring changes in their population size. Likewise, the Año Nuevo Island - Animal Count asks volunteers to count elephant seals, sea lions, cormorants and more species on a remote research island off the coast of California.

With Floating Forests , you’ll sift through 40 years of satellite images of the ocean surface identifying kelp forests, which are foundational for marine ecosystems, providing shelter for shrimp, fish and sea urchins. A project based in southwest England, Seagrass Explorer , is investigating the decline of seagrass beds. Researchers are using baited cameras to spot commercial fish in these habitats as well as looking out for algae to study the health of these threatened ecosystems. Search for large sponges, starfish and cold-water corals on the deep seafloor in Sweden’s first marine park with the Koster seafloor observatory project.

The Smithsonian Environmental Research Center needs your help spotting invasive species with Invader ID . Train your eye to spot groups of organisms, known as fouling communities, that live under docks and ship hulls, in an effort to clean up marine ecosystems.

If art history is more your speed, two Dutch art museums need volunteers to start “ fishing in the past ” by analyzing a collection of paintings dating from 1500 to 1700. Each painting features at least one fish, and an interdisciplinary research team of biologists and art historians wants you to identify the species of fish to make a clearer picture of the “role of ichthyology in the past.”

Interesting Insects

Notes from Nature is a digitization effort to make the vast resources in museums’ archives of plants and insects more accessible. Similarly, page through the University of California Berkeley’s butterfly collection on CalBug to help researchers classify these beautiful critters. The University of Michigan Museum of Zoology has already digitized about 300,000 records, but their collection exceeds 4 million bugs. You can hop in now and transcribe their grasshopper archives from the last century . Parasitic arthropods, like mosquitos and ticks, are known disease vectors; to better locate these critters, the Terrestrial Parasite Tracker project is working with 22 collections and institutions to digitize over 1.2 million specimens—and they’re 95 percent done . If you can tolerate mosquito buzzing for a prolonged period of time, the HumBug project needs volunteers to train its algorithm and develop real-time mosquito detection using acoustic monitoring devices. It’s for the greater good!

For the Birders

Birdwatching is one of the most common forms of citizen science . Seeing birds in the wilderness is certainly awe-inspiring, but you can birdwatch from your backyard or while walking down the sidewalk in big cities, too. With Cornell University’s eBird app , you can contribute to bird science at any time, anywhere. (Just be sure to remain a safe distance from wildlife—and other humans, while we social distance ). If you have safe access to outdoor space—a backyard, perhaps—Cornell also has a NestWatch program for people to report observations of bird nests. Smithsonian’s Migratory Bird Center has a similar Neighborhood Nest Watch program as well.

Birdwatching is easy enough to do from any window, if you’re sheltering at home, but in case you lack a clear view, consider these online-only projects. Nest Quest currently has a robin database that needs volunteer transcribers to digitize their nest record cards.

You can also pitch in on a variety of efforts to categorize wildlife camera images of burrowing owls , pelicans , penguins (new data coming soon!), and sea birds . Watch nest cam footage of the northern bald ibis or greylag geese on NestCams to help researchers learn about breeding behavior.

Or record the coloration of gorgeous feathers across bird species for researchers at London’s Natural History Museum with Project Plumage .

Pretty Plants

If you’re out on a walk wondering what kind of plants are around you, consider downloading Leafsnap , an electronic field guide app developed by Columbia University, the University of Maryland and the Smithsonian Institution. The app has several functions. First, it can be used to identify plants with its visual recognition software. Secondly, scientists can learn about the “ the ebb and flow of flora ” from geotagged images taken by app users.

What is older than the dinosaurs, survived three mass extinctions and still has a living relative today? Ginko trees! Researchers at Smithsonian’s National Museum of Natural History are studying ginko trees and fossils to understand millions of years of plant evolution and climate change with the Fossil Atmospheres project . Using Zooniverse, volunteers will be trained to identify and count stomata, which are holes on a leaf’s surface where carbon dioxide passes through. By counting these holes, or quantifying the stomatal index, scientists can learn how the plants adapted to changing levels of carbon dioxide. These results will inform a field experiment conducted on living trees in which a scientist is adjusting the level of carbon dioxide for different groups.

Help digitize and categorize millions of botanical specimens from natural history museums, research institutions and herbaria across the country with the Notes from Nature Project . Did you know North America is home to a variety of beautiful orchid species? Lend botanists a handby typing handwritten labels on pressed specimens or recording their geographic and historic origins for the New York Botanical Garden’s archives. Likewise, the Southeastern U.S. Biodiversity project needs assistance labeling pressed poppies, sedums, valerians, violets and more. Groups in California , Arkansas , Florida , Texas and Oklahoma all invite citizen scientists to partake in similar tasks.

Historic Women in Astronomy

Become a transcriber for Project PHaEDRA and help researchers at the Harvard-Smithsonian Center for Astrophysics preserve the work of Harvard’s women “computers” who revolutionized astronomy in the 20th century. These women contributed more than 130 years of work documenting the night sky, cataloging stars, interpreting stellar spectra, counting galaxies, and measuring distances in space, according to the project description .

More than 2,500 notebooks need transcription on Project PhaEDRA - Star Notes . You could start with Annie Jump Cannon , for example. In 1901, Cannon designed a stellar classification system that astronomers still use today. Cecilia Payne discovered that stars are made primarily of hydrogen and helium and can be categorized by temperature. Two notebooks from Henrietta Swan Leavitt are currently in need of transcription. Leavitt, who was deaf, discovered the link between period and luminosity in Cepheid variables, or pulsating stars, which “led directly to the discovery that the Universe is expanding,” according to her bio on Star Notes .

Volunteers are also needed to transcribe some of these women computers’ notebooks that contain references to photographic glass plates . These plates were used to study space from the 1880s to the 1990s. For example, in 1890, Williamina Flemming discovered the Horsehead Nebula on one of these plates . With Star Notes, you can help bridge the gap between “modern scientific literature and 100 years of astronomical observations,” according to the project description . Star Notes also features the work of Cannon, Leavitt and Dorrit Hoffleit , who authored the fifth edition of the Bright Star Catalog, which features 9,110 of the brightest stars in the sky.

Microscopic Musings

Electron microscopes have super-high resolution and magnification powers—and now, many can process images automatically, allowing teams to collect an immense amount of data. Francis Crick Institute’s Etch A Cell - Powerhouse Hunt project trains volunteers to spot and trace each cell’s mitochondria, a process called manual segmentation. Manual segmentation is a major bottleneck to completing biological research because using computer systems to complete the work is still fraught with errors and, without enough volunteers, doing this work takes a really long time.

For the Monkey Health Explorer project, researchers studying the social behavior of rhesus monkeys on the tiny island Cayo Santiago off the southeastern coast of Puerto Rico need volunteers to analyze the monkeys’ blood samples. Doing so will help the team understand which monkeys are sick and which are healthy, and how the animals’ health influences behavioral changes.

Using the Zooniverse’s app on a phone or tablet, you can become a “ Science Scribbler ” and assist researchers studying how Huntington disease may change a cell’s organelles. The team at the United Kingdom's national synchrotron , which is essentially a giant microscope that harnesses the power of electrons, has taken highly detailed X-ray images of the cells of Huntington’s patients and needs help identifying organelles, in an effort to see how the disease changes their structure.

Oxford University’s Comprehensive Resistance Prediction for Tuberculosis: an International Consortium—or CRyPTIC Project , for short, is seeking the aid of citizen scientists to study over 20,000 TB infection samples from around the world. CRyPTIC’s citizen science platform is called Bash the Bug . On the platform, volunteers will be trained to evaluate the effectiveness of antibiotics on a given sample. Each evaluation will be checked by a scientist for accuracy and then used to train a computer program, which may one day make this process much faster and less labor intensive.

Out of This World

If you’re interested in contributing to astronomy research from the comfort and safety of your sidewalk or backyard, check out Globe at Night . The project monitors light pollution by asking users to try spotting constellations in the night sky at designated times of the year . (For example, Northern Hemisphere dwellers should look for the Bootes and Hercules constellations from June 13 through June 22 and record the visibility in Globe at Night’s app or desktop report page .)

For the amateur astrophysicists out there, the opportunities to contribute to science are vast. NASA's Wide-field Infrared Survey Explorer (WISE) mission is asking for volunteers to search for new objects at the edges of our solar system with the Backyard Worlds: Planet 9 project .

Galaxy Zoo on Zooniverse and its mobile app has operated online citizen science projects for the past decade. According to the project description, there are roughly one hundred billion galaxies in the observable universe. Surprisingly, identifying different types of galaxies by their shape is rather easy. “If you're quick, you may even be the first person to see the galaxies you're asked to classify,” the team writes.

With Radio Galaxy Zoo: LOFAR , volunteers can help identify supermassive blackholes and star-forming galaxies. Galaxy Zoo: Clump Scout asks users to look for young, “clumpy” looking galaxies, which help astronomers understand galaxy evolution.

If current events on Earth have you looking to Mars, perhaps you’d be interested in checking out Planet Four and Planet Four: Terrains —both of which task users with searching and categorizing landscape formations on Mars’ southern hemisphere. You’ll scroll through images of the Martian surface looking for terrain types informally called “spiders,” “baby spiders,” “channel networks” and “swiss cheese.”

Gravitational waves are telltale ripples in spacetime, but they are notoriously difficult to measure. With Gravity Spy , citizen scientists sift through data from Laser Interferometer Gravitational­-Wave Observatory, or LIGO , detectors. When lasers beamed down 2.5-mile-long “arms” at these facilities in Livingston, Louisiana and Hanford, Washington are interrupted, a gravitational wave is detected. But the detectors are sensitive to “glitches” that, in models, look similar to the astrophysical signals scientists are looking for. Gravity Spy teaches citizen scientists how to identify fakes so researchers can get a better view of the real deal. This work will, in turn, train computer algorithms to do the same.

Similarly, the project Supernova Hunters needs volunteers to clear out the “bogus detections of supernovae,” allowing researchers to track the progression of actual supernovae. In Hubble Space Telescope images, you can search for asteroid tails with Hubble Asteroid Hunter . And with Planet Hunters TESS , which teaches users to identify planetary formations, you just “might be the first person to discover a planet around a nearby star in the Milky Way,” according to the project description.

Help astronomers refine prediction models for solar storms, which kick up dust that impacts spacecraft orbiting the sun, with Solar Stormwatch II. Thanks to the first iteration of the project, astronomers were able to publish seven papers with their findings.

With Mapping Historic Skies , identify constellations on gorgeous celestial maps of the sky covering a span of 600 years from the Adler Planetarium collection in Chicago. Similarly, help fill in the gaps of historic astronomy with Astronomy Rewind , a project that aims to “make a holistic map of images of the sky.”

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Rachael Lallensack | READ MORE

Rachael Lallensack is the former assistant web editor for science and innovation at Smithsonian .

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+ biological sciences.

Sample Proposal #1   Sample Proposal #2

Agronomy & Plant Genetics

• Pollen Viability and Germination of Northern Wild Rice (Zizania Palustris L.)

Biochemistry, Molecular Biology & Biophysics

• Optimizing the Parameters for the Consensus Approach to Protein Stabilization
• Effects of Human APOBEC3A in a Novel Cancer Model
• Determining the Inhibitory Effect of CaM and FKBP12.6 on Cardiac Calcium Release Channel Model of Heart Failure
• Engineering HUH Endonucleases to Direct DNA Sequence Specificity
• A Proof-of-Concept Study to Develop the Reporter-Based Assay for Identification of Potential Senotherapeutics
• Using Phenotypic Traits in Brassica Rapa to Measure Abiotic Stress Response
• Metal Contaminants in Floral Nectar
• Investigating the Enzymatic Activity of Nectar Protein NmNec3 and Pigment Precursor Properties in the Color-Changing Nectar of Nesocodon Mauritianus

Ecology, Evolution & Behavior

• Predicting the Ability of Amino Acid Auxotrophic E. coli to Regain Biosynthetic Capabilities
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• Investigating and Comparing the Effects of Oxytocin on the Social Behaviors of Male and Female Cheetahs
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Genetics, Cell Biology and Development

• Quantitative Analysis of Polygenic Risk Scores and Microbiome Diversity as Predictive Models of Complex Disease
• Burning the Fat to Boost Longevity: Testing the Mechanisms of Drosophila Lifespan Extension via Lipid Remodeling
• Unlocking a Capsaicin Pathway in Tomatoes Through Deconstructed Viral Vectors

Neuroscience

• Investigating the Role of ApoE 4 in Postsynaptic Deficits in Parkinson’s Disease Dementia
• Chemogenetic Inhibition of Nucleus Accumbens PV+ Interneurons Modulates Opioid Induced Reward-Related Behavior
• To Examine Roles of Microglia in Early Brain Development
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Pharmacology

• Structure-Activity Relationship Study of a Novel N1-Biphenyl Fluoroquinolone With Anti-Proliferative Activity
• The Role of the Alpha6 Nicotinic Acetylcholine Receptor Subunit in Alcohol and Nicotine Consumption
• The Influence of SLC39A8 And HGFAC on Acute Alcohol Behavior and Metabolism
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Plant Biology

• Examining the Role of MET1 in the Setaria Viridis Methylome
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• Exploring Rapid Evolution of Early Post-Germination Allocation Strategies in Clarkia Santiana ssp. Santiana in Response to the Recent California Megadrought

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Educational Psychology

• Struggling to Succeed

Family Social Science

• Early Childhood Family Education Staff Perspectives Toward the Integration of Technology
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Institute of Child Development 

• Bridging Transitions: Formation of Attachment Among Children in Childcare Settings

Kinesiology

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Sports Management

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• Identifying the Optimum Planting Depth of Kernza Cultivars in Three Minnesota Soils
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Animal Science

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Applied Economics

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Fisheries & Wildlife

• The Influence of Snow Pack on Canid Space Use in Altered Landscapes
• Northern Goshawk Nest Site Characteristics in the Black Hills National Forest
• Robot-Assisted Conservation Research on Two Federally Endangered Mussels: Observational Data Needed to Reveal life History Requirements
• Survival of Two Strains of Stocked Walleye (Sander Vitreus)

Food Science & Nutrition

• To Isolate Bacteriophage from Ready to Eat Foods Such as Salad or Deli Meat and See if Bacteriophage Can be Found That Kill Listeria
• Detection of a Population-Specific Mutation in a Zinc Transporter Gene Using Blood DNA and qPCR
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Forest Resources

• The Relationship Between Pine Barrens Knowledge and Acceptance of Barrens Restoration Strategies
• Where Will the Ash Wood Go? Gaining Forest Industry Perspectives on the Use of Ash Wood in Anticipation of Emerald Ash Borer
• Using Stable Isotopes and Fallout Radionuclides to Track Winter Precipitation
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Horticultural Science

• Development of Tuber Stachys as a Potential Vegetable Crop
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Soil, Water, & Climate

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Veterinary & Biomedical Sciences

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• Evaluating Chronic Wasting Disease Testing Methods in Minnesota

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Sample Proposal #3

Anthropology

• The Price of Legitimacy: Representation, Self-Perception, and Organizing Strategy at el Centro de Trabajadores Unidos en la Lucha
• The Liquid Architecture of Fantasy
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• Assimilation and Pleasure in the Archive
• Voice to Vision
• Imagining the North Country, 1600 - 1900

Cultural Studies & Comparative Literature

• The Media Coverage of Sanctions and Its Implications
• Price Discrimination in a Perfect Information Inelastic Setting: A Case of FAFSA and Higher Education
• European Christian Pilgrimage to the Holy Land During the Early Modern Period

French & Italian

• 'Where Were the Women?' The Story of the Women Who Collaborated in France 1940 – 1944
• Linguistic Change and the Urbanization of Roman Markets
• Deep Learning Computer Vision Tree Ring Detection
• Impact of Contraceptive Availability and Knowledge on Desired Family Size and Spacing in Niger
• Dight Institute Archives and The History of Eugenics
• The Role of Black Feminism Within the Black Power Movemen
• Illustrating an Emperor: Understanding the Life and Reign of Maximilian I Through Theuerdank
• The Denmark Vesey Conspiracy: Conceptualizing Crime and Religion in Slaveholding Societies
• The Discovery, Acquisition, Authentication, and Distribution of Christian Relics in Europe and the Holy Lands in the Premodern Era
• The Effects of Coca Production on 21st Century Latin American Development
• Making the Makers: Conceptualizations and Representations of the Pregnant Body in Shakespeare’s World
• American Expertise and Yugoslavia’s Tourism Industry During the Cold War
• Doing Digital History: Twenty-First-Century Methods for Researching the Past

Institute of Linguistics

• Lexical Restrictions on That-Trace Effects in Indonesian
• The Long Term Impact of the SSBI CARLA Summer Institute Course

Journalism & Mass Communication

• The Emerging Trend of Brand Ambassadors and Influencers
• Multitasking Part 2: The Effectiveness of Advertisement on a Cross-Cultural Population

Political Science

• Paris Agreement and MENA
• Changing Perceptions of People with Disabilities Activism, Protest, and Narrative
• Examining School District Consolidation and Urbanization- A Case Study of White Bear Lake School District
• The Unintended Effects of Global Nonproliferation Policies on the Value of Nuclear Weapons to Norm-Defying States
• Women and Minority Experiences of Workplace Bias
• Trauma History, Attachment Dimensions, and Relationship Quality
• Neurodevelopmental Outcomes Following LPS-Induced Inflammation
• Enhanced Neural Coding and Sound Perception in Musicians
• Internal Attributions of Control in School Age Children and Subsequent Perceptions of Control During Stress in Adolescence
• Interaction Between Goal-Driven and Habitual Behavior in Visual Search
• Understanding the Role of Trauma on Social Decision-Making and Trust
• Pitch Perception of Complex Melodies at High Frequencies
• The Role of Cultural Values in the Empowerment of Latina Womxn
• Relationship Between Impulsivity and Bipolar Spectrum Disorder Among College Students

Speech-Language-Hearing Sciences

• Standardizing the Viscosity of Common Liquids for Pediatric Dysphagia Patients Using IDDSI Testing Protocols
• Establishing Standardized Thickening Recipes Using Infant Cereals to Reach Consistent Viscosity Levels for Infant Feeding
• Standardizing Treatment Viscosity Recipes for Pediatric Patients With Dysphagia
• A Comparison of Patient and Clinician Attitudes Towards Remote Adjustment of Self-Fit Hearing Instruments

Theatre Arts & Dance

• Mental Health Visibility Through Performance: An Integration of Dance and Psychology
• Embodiment of Technique of Innovation on Nationalized Dance
• Embodiment of Aesthetic through Indigenous Memory

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Aerospace Engineering & Mechanics

• Aircraft Flutter Suppression using Conic-Sector-Based-Control
• Attitude Control of a Spacecraft Flexible Appendage Using Parallel Feedforward Control
• Improved Low-Cost Real Time Tracking System Using Inertial Measurement Units (IMUs)
• Motion Tracking with an Absolute Orientation Sensor
• Evaluating the Accuracy of Conventional Drag Prediction and Validation Methods for Small Electric UAVs
• Infrared Observations of Variable Stars and Transient Astronomical Events
• Observation of Variable Stars in Infrared

Biomedical Engineering

• Development and Validation of the Subject-Specific Computational Models Using Electrophysiological Single-Unit Activity
• Subject-Specific Modeling of Epidural Spinal Cord Stimulation for Paraplegia
• Understanding the Role of Fibrinolysis Inhibition in Cell-Laden 3D Fibrin Networks
• Direction of Information Flow in Working Memory Network in Humans
• Characterization and Modulation of Cellular Distribution and Protein-Protein Interaction of Fused in Sarcoma (FUS)
• Predicting SCD through multi-scale nonlinear-dynamics-based risk stratification
• Development of a FRET-Based Biosensor to Monitor the Pathological Protein Aggregation in Parkinson’s Disease

Bioproducts and Biosystems Engineering

• The Removal and Transfer of Excess Nutrients from Wastewater to a Biochar Fertilizer
• Evaluating the Water Quality Impacts of Floating Treatment Wetlands in a Stormwater Retention Pond
• Biogas Production and Upgrading Through Solid State Anaerobic Digestion Food Waste and Bioelectrichemical Treatment of Leachate
• Investigating Interactions Between Mucor and Plant Roots
• Conversion of Paper Mill Residues to Fermentable Sugars
• Growing Selenium Nanoparticles on Ceramic Materials for Mercury Removal
• Solid-State Fermentation of Feather Meal to Produce More Sustainable Animal Feed

Chemical Engineering & Materials Science

• Characterization of Phase Transitions in Non-Equilibrium Many-Bodied Systems
• Optimization of Biomass Waste-to-Energy Supply Chains with Modular and Mobile Production Units in Minnesota
• Engineering Cellular Metabolism to Improve Function of NK Cells for Cancer Immunotherapy
• Deterministic Integrated Production and Maintenance Scheduling Incorporating Various Equipment Health Models
• Gelation Temperature as a Function of Percent Allylation in Aqueous Methylcellulose Solutions
• Analysis of Crack Patterns in Drying Silica Suspensions and Hydrodynamic Interactions with Active Matters
• Ion Gel Gating with Boron Nitride Buffer Layer in Strontium Stannate Thin films
• Effect of Channel Morphology on Capillary Flow
• Processing of Spatially Gradient Nanocrystal Films
• Synthesis of Copper Indium Sulfide (cis) Quantum Dots
• Engineering Substrate Stiffness to Enhance Hepatocyte Differentiation from Embryonic Stem Cells
• Developing a Method to Select Training Sets for an Active Space Selection ML Classification Mode
• Characterizing Gas Sensing Proteins in M. tuberculosis Through X-ray Crystallography
• The Reactivity and Redox-Induced Nucleation and Growth of Goethite on Synthetic Aluminum Substituted Hematite Nanoparticles
• Optimization of a BET Family BRD4 Domain 1 Inhibitor as a New Anti-Cancer Agent
• Synthesis, Characterization, and Adsorption of ZIF-8 Nanoparticles on a Macroporous Support Using Rhodamine B and Methylene Blue Dye
• Difunctionalization of Arenes from Aryne Intermediates Generated by Diradicals
• Synthesis of [24]azacyclacene
• Optimization of Solid-Contact Potassium Ion-Selective Electrodes Made with Colloid-Imprinted Mesoporous Carbon
• The Relationship between Heme Redox Potentials and Activity in TB Dormancy Signaling
• A Light Activated Cancer Drug
• Characterization of Organocatalysts with Enhanced Electrophilic Activities via UV-Vis Spectroscopy

Civil, Environmental and Geo Engineering

• Manipulation of Fluvial Bathymetry Through Yawed Porous Grids
• Comparative Study of Los Angeles Abrasion and Impact Loss to Other Standard Aggregate Toughness Tests
• Effect of Cement Fineness on Fresh Grout Properties with Admixtures in Post Tension Grout

Computer Science & Engineering

• Incorporating Semantic Information to Improve Surface Normal Prediction
• Empirical Study of the Spread of Misinformation in Social Networks
• Controlling Growing Tasks via Altering the Secondary Agent Ratio
• Designing a Computer Game for the Empirical Study of Human-Robot Collaboration
• Reconstructing 3D Human body model from 2D images using HUMBI (Human Multiview Behavioral Imaging) dataset
• Application of the Diving by Inflation Variation Engine
• Transferring Solutions for Machine Learning Based Collision Avoidance from Simulation to Real Life
• Detection and Tracking of Key Facial Points
• Development of Autopilot Control System Design Framework for Autonomous Underwater Vehicles (AUVs) - Parametrization and Validation with EdgeBot
• Failure Detection and Diagnosis for Underwater Robotics Using Neural Network Optimization and Onboard Sensors and Software
• Strafing Gain: A Novel Redirected Walking Technique in Virtual Reality

Electrical & Computer Engineering

• Selenium (IV, VI) Reduction by Fungi Under Oxic Conditions
• Exploring Morphological Patterns in Diurnal Raptors Using 3-D Beak Data
• Replication of a Referenced Setting Using Non-Prehensile and Prehensile Movements of the Robot Arm
• The Design of the Topological Insulator Using LC Networks Circuit
• Using DNA Strand Displacement to Implement Binary Logic Operations
• Using SAT Solvers for the Synthesis of Acyclic Logic Functions
• Optimization with Cyclic Combinational Circuits: Design, Analysis, and Synthesis
• The Flexible Solar Cell
• Efficient Digital Filters Using a Hybrid Binary-Unary Number Representation
• An Investigation on the Efficiency of Wide-Band Gap Devices in Grid-Tied Inverters

Industrial and Systems Engineering

• Scheduling Analysis of an M Health Outpatient Clinic

Mechanical Engineering

• Microfluidic Fabrication of Solid-shelled Capsules Using Paraffin Wax
• Numerical Investigation of Plasma-Assisted Gas Reforming
• Isothermal Compressed Air Energy Storage System
• Improving the Preservation of Bioprinted Tissue
• Characterizing Freezing Response for Natural Killer Cells
• Short-Term Energy Storage Solution for the Hybridization of Hydrostatic Transmissions in Wind Turbines
• Development of a High Throughput Plate Reader Based hHINT1 Kinetics Assay as an Alternative to Classic Fluorometric Assays
• Design and Synthesis of a ssDNA-based SuFEx Probe Targeting APOBEC3B Cytosine Deaminase

Physics & Astronomy

• Study of Low-Q² Resonance Suppression to Reduce Systematic Uncertainties on NOvA Experimental Results
• Measuring the Switching Window of Ferromagnet-InSb Nanowire Quantum Devices in MuMax3 Simulations
• Investigating Cosmic Ray Acceleration Mechanisms in Blazars Using X-rays
• Hydrodynamic Simulation of Stellar Core Convection
• To Study the Effects of Atmospheric Oxidation on the Dark Conductivity of Free Standing Nanocrystalline Thin Films
• Role of Surface Doping Layer in a Two-Dimensional Electron Gas
• Democratizing Cryogenics: Determining the Feasibility of Manufacturing a Low Cost, Self-Sufficient Liquid Nitrogen System
• Optimization of Stretched Exponential Model for Amorphous Semiconductor Alloys
• Anneals and Growth of HgBa2CuO4+
• Growth, Characterization, and High Pressure Behavior of Potassium Doped Bismuthate Crystals
• Measurements of Carbon Dioxide Diffusion Rates in Thin Film Plastics

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5 compelling examples of research projects

Last updated

3 April 2024

Reviewed by

Creative and innovative minds dream up big ideas that build the trends of tomorrow, but the research behind the scenes is often the secret sauce to company success. Businesses need a way to learn how their products or services will resonate with the market and where to invest their marketing efforts. 

Market analysis template

Save time, highlight crucial insights, and drive strategic decision-making

• Research project examples

Data collected from research products can help you verify theories, understand customer behavior , and quantify KPIs for a clear picture of how to improve business practices. 

Many types of research projects can help businesses find ways to fuel growth and adapt to market changes. These five examples of market research projects highlight the various ways businesses can use research and measurable data to grow successfully and avoid poor investments.  

Example 1: Competitive analysis

It's important for businesses of all sizes to understand the competitive landscape and where they stand in comparison to direct competitors. By identifying your competitors and evaluating their strengths and weaknesses, you can find ways to position your company for greater success. 

Competitive analysis can be used to better understand the market, improve marketing methods, and identify underserved customers.

The goals of competitive analysis may include:

Identifying your company's position in the market

Uncovering industry trends

Finding new marketing techniques

Identifying a new target customer base

Planning for new product innovation

Competitive research is conducted by identifying competitors and analyzing their performance. After identifying your direct competitors and gathering data about their products and services, you can dig deeper to learn more about how they serve customers. This may include gathering information about sales and marketing strategies, customer engagement , and social media strategies.

When analyzing direct competitors, organizing information about your competitors' attributes, strategies, strengths, and weaknesses will help you reveal themes that give you greater insight into the market.

Competitor analysis templates

Example 2: market segmentation.

Every business relies on customers for success. Researching your target audience and your potential position in the market is essential to developing strong marketing plans. 

Market segmentation can be used to plan marketing campaigns, identify ideal product prices, and personalize your brand.

The goals of market segmentation research may include: 

Identifying the target audience

Planning for new products or services

Expanding to a new location

Improving marketing efforts

Personalizing communications with customers

Improving customer satisfaction

There are many ways to collect and organize data for market segmentation research. Depending on your products and services, you might choose to divide your target population into groups based on demographics, location, behavior patterns, lifestyle aspects, etc. Organizing such data allows you to create buyer personas and test marketing strategies.

Example 3: New product development research

Companies must invest significant time and money into the development of a new product . Product development research is an important part of promoting a successful launch of a new product. 

The goals of product development research may include:

Forecasting the usage of products

Identifying accurate pricing

How products compare to competitors

Potential barriers to success

How customers will respond to new or updated products

Product development research includes studies conducted during the planning phase all the way through prototype testing and market planning. Research may include online surveys to determine which demographics would be most interested in the product or how a new product might be used. Advanced studies can include product testing to gather feedback about issues customers are having or features that could be improved.

Example 4: Customer satisfaction

According to the CallMiner Churn Index 2020 , U.S. companies lose $168 billion per year due to avoidable consumer switching. Customer satisfaction leads to loyalty and repeat purchases. Furthermore, happy customers leave good reviews and act as natural brand ambassadors. 

Findings from customer satisfaction surveys can help companies get a better understanding of the customer journey and develop new processes.

The goals of customer satisfaction research may include: 

Understanding overall customer satisfaction

Finding bottlenecks or points along the customer journey that decrease the level of customer satisfaction

Measuring the level of likelihood to recommend to others ( Net Promoter Score )

Measuring customer satisfaction may include surveys to determine satisfaction with the company, opinions about the sales process, or about a specific process like the user-friendliness of an app or company website. This can be achieved by organizing data derived from customer interviews , customer satisfaction surveys , reviews, and customer loyalty programs. 

Example 5: Brand research

No product or business is without competition. Establishing your brand in the market can help you stand out from the crowd. Brand research can help you understand whether your marketing campaigns are reaching their goals and how customers perceive your brand. 

Some goals of brand research may include:

Positioning your brand more competitively in the marketplace

Measuring the effectiveness of brand marketing

Determining the public perception of your brand

Developing new marketing campaigns

Tracking brand success on a regular basis

There are a variety of ways to conduct research about how consumers perceive your brand. In-person focus groups can help you get an in-depth view of how your brand is perceived and why. Surveys can help you gather data surrounding brand preference, brand loyalty, and what people associate with your brand. Ongoing research in these areas can help you build your brand value over time and find ways to share your company mission and personality with consumers.

• How to find ideas for your next research project

Successfully running a business requires you to be well-informed on product development, branding, customer service, industry trends, marketing, sales, organizational processes, employee satisfaction , and more. 

Various research products can help you stay informed and up-to-date in all these areas. However, determining where to focus your efforts and invest your capital can be challenging. These actions can help you find ideas for your next research project.

Identify problems or issues

Remember, research is conducted to satisfy a question or reach a goal. Identify problems that impact customer retention , sales, or company performance. Use these problems to determine which types of research topics are most likely to help your company achieve greater success. If performance is low, consider a research project to determine employee satisfaction levels and identify how to improve them. If sales are low, consider research into sales processes or customer satisfaction. 

Confirm the potential for a new idea

New products or services help companies grow and attract more customers. However, they require a big upfront investment from your organization. You can prove that your next big idea will be a hit by developing research projects around the need for a new product and your target customers. Solid data is often needed to convince company leaders and stakeholders to invest in a new product or service.

Check out the competition

Where do you stand in comparison to your competitors? If you're unsatisfied with your position in the market, learning more about what your competitors are doing right can help you determine how to improve. 

• Characteristics of a good market research idea

Shallow or vague research topics can lead to lackluster results that don't really add value to your studies. To conduct a successful research project, it's important to develop a plan that will yield productive data. When choosing a topic for your next research project, look for these characteristics. 

The topic is relevant to your current position

The idea is manageable (research can be conducted with your resources and budget)

The project has a specific and focused goal

You can clearly define and outline the scope of the project

The subject matter isn't too broad or narrow to yield useful results

While research can be science-based or for academic purposes, market research is conducted for a variety of reasons to help businesses grow or reach new levels of success. Understanding market research goals is the key to developing highly effective research projects that yield useful data. By examining examples of different research projects and your organizational goals, you can more easily decide where to focus your efforts.

Which topic is best for a research project?

There isn't a single topic that provides the best research project for every researcher. The best research topics serve a purpose like gaining a deeper understanding of a specific phenomenon, solving problems, improving processes, generating ideas, etc. Finding the best topic for research requires an investigation into what type of research project is likely to yield the most effective results.

How do you structure a research project?

The structure of your research project should clarify what you will investigate, why it is important, and how you will conduct your research. To get funding or approval for a research project, researchers are often required to submit a research proposal which acts as a blueprint and guide for a research plan. Any formal or informal research plan should include these features.

The identity and position of the researcher

An introduction of the topic and why it's relevant

The objective of the project and why you think the research is worth doing

An overview of existing knowledge on the topic

A detailed list of practical steps for how you will reach your objective, including gathering data and how you'll gain insights from the data you obtain

A clear timeline of the project and the planned project budget

What's the difference between a project and a research project?

A project is a planned set of activities with a specific outcome, while a research project is the investigation of data, sources, and facts to reach new conclusions. In a business context, a project may be the development of a marketing campaign, planning a new product or service, or establishing new policies. Research projects use relevant data to fuel business projects and activities.

What are some examples of practical research topics?

Practical research projects can range across a variety of subjects and purposes. Research is often conducted to further medical knowledge, change and adapt laws, address economic changes, advance academic studies, or improve business success. Here are a few examples.

How eating a diet high in fruits and vegetables affects advanced Crohn's disease

How to improve customer satisfaction by 20% in six weeks

The impact of increasing voter turnout by 25% on the presidential election

The percentage increase of new customers with the addition of online enrollment for banking services

The most effective way to improve employee retention in a company with 1,000 employees

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Aug 19, 2024 • 17 minutes read

Qualitative research examples: How to unlock, rich, descriptive insights

Qualitative research uncovers in-depth user insights, but what does it look like? Here are seven methods and examples to help you get the data you need.

Armin Tanovic

Behind every what, there’s a why . Qualitative research is how you uncover that why. It enables you to connect with users and understand their thoughts, feelings, wants, needs, and pain points.

There’s many methods for conducting qualitative research, and many objectives it can help you pursue—you might want to explore ways to improve NPS scores, combat reduced customer retention, or understand (and recreate) the success behind a well-received product. The common thread? All these metrics impact your business, and qualitative research can help investigate and improve that impact.

In this article, we’ll take you through seven methods and examples of qualitative research, including when and how to use them.

Qualitative UX research made easy

Conduct qualitative research with Maze, analyze data instantly, and get rich, descriptive insights that drive decision-making.

7 Qualitative research methods: An overview

There are various qualitative UX research methods that can help you get in-depth, descriptive insights. Some are suited to specific phases of the design and development process, while others are more task-oriented.

Here’s our overview of the most common qualitative research methods. Keep reading for their use cases, and detailed examples of how to conduct them.

1. User interviews

A user interview is a one-on-one conversation between a UX researcher, designer or Product Manager and a target user to understand their thoughts, perspectives, and feelings on a product or service. User interviews are a great way to get non-numerical data on individual experiences with your product, to gain a deeper understanding of user perspectives.

Interviews can be structured, semi-structured, or unstructured . Structured interviews follow a strict interview script and can help you get answers to your planned questions, while semi and unstructured interviews are less rigid in their approach and typically lead to more spontaneous, user-centered insights.

When to use user interviews

Interviews are ideal when you want to gain an in-depth understanding of your users’ perspectives on your product or service, and why they feel a certain way.

Interviews can be used at any stage in the product design and development process, being particularly helpful during:

• The discovery phase: To better understand user needs, problems, and the context in which they use your product—revealing the best potential solutions
• The design phase: To get contextual feedback on mockups, wireframes, and prototypes, helping you pinpoint issues and the reasons behind them
• Post-launch: To assess if your product continues to meet users’ shifting expectations and understand why or why not

How to conduct user interviews: The basics

• Draft questions based on your research objectives
• Recruit relevant research participants and schedule interviews
• Conduct the interview and transcribe responses
• Analyze the interview responses to extract insights
• Use your findings to inform design, product, and business decisions

💡 A specialized user interview tool makes interviewing easier. With Maze Interview Studies , you can recruit, host, and analyze interviews all on one platform.

User interviews: A qualitative research example

Let’s say you’ve designed a recruitment platform, called Tech2Talent , that connects employers with tech talent. Before starting the design process, you want to clearly understand the pain points employers experience with existing recruitment tools'.

You draft a list of ten questions for a semi-structured interview for 15 different one-on-one interviews. As it’s semi-structured, you don’t expect to ask all the questions—the script serves as more of a guide.

One key question in your script is: “Have tech recruitment platforms helped you find the talent you need in the past?”

Most respondents answer with a resounding and passionate ‘no’ with one of them expanding:

“For our company, it’s been pretty hit or miss honestly. They let just about anyone make a profile and call themselves tech talent. It’s so hard sifting through serious candidates. I can’t see any of their achievements until I invest time setting up an interview.”

You begin to notice a pattern in your responses: recruitment tools often lack easily accessible details on talent profiles.

You’ve gained contextual feedback on why other recruitment platforms fail to solve user needs.

2. Focus groups

A focus group is a research method that involves gathering a small group of people—around five to ten users—to discuss a specific topic, such as their’ experience with your new product feature. Unlike user interviews, focus groups aim to capture the collective opinion of a wider market segment and encourage discussion among the group.

When to use focus groups

You should use focus groups when you need a deeper understanding of your users’ collective opinions. The dynamic discussion among participants can spark in-depth insights that might not emerge from regular interviews.

Focus groups can be used before, during, and after a product launch. They’re ideal:

• Throughout the problem discovery phase: To understand your user segment’s pain points and expectations, and generate product ideas
• Post-launch: To evaluate and understand the collective opinion of your product’s user experience
• When conducting market research: To grasp usage patterns, consumer perceptions, and market opportunities for your product

How to conduct focus group studies: The basics

• Draft prompts to spark conversation, or a series of questions based on your UX research objectives
• Find a group of five to ten users who are representative of your target audience (or a specific user segment) and schedule your focus group session
• Conduct the focus group by talking and listening to users, then transcribe responses
• Analyze focus group responses and extract insights
• Use your findings to inform design decisions

The number of participants can make it difficult to take notes or do manual transcriptions. We recommend using a transcription or a specialized UX research tool , such as Maze, that can automatically create ready-to-share reports and highlight key user insights.

Focus groups: A qualitative research example

You’re a UX researcher at FitMe , a fitness app that creates customized daily workouts for gym-goers. Unlike many other apps, FitMe takes into account the previous day’s workout and aims to create one that allows users to effectively rest different muscles.

However, FitMe has an issue. Users are generating workouts but not completing them. They’re accessing the app, taking the necessary steps to get a workout for the day, but quitting at the last hurdle.

Time to talk to users.

You organize a focus group to get to the root of the drop-off issue. You invite five existing users, all of whom have dropped off at the exact point you’re investigating, and ask them questions to uncover why.

A dialog develops:

Participant 1: “Sometimes I’ll get a workout that I just don’t want to do. Sure, it’s a good workout—but I just don’t want to physically do it. I just do my own thing when that happens.”

Participant 2: “Same here, some of them are so boring. I go to the gym because I love it. It’s an escape.”

Participant 3: “Right?! I get that the app generates the best one for me on that specific day, but I wish I could get a couple of options.”

Participant 4: “I’m the same, there are some exercises I just refuse to do. I’m not coming to the gym to do things I dislike.”

Conducting the focus groups and reviewing the transcripts, you realize that users want options. A workout that works for one gym-goer doesn’t necessarily work for the next.

A possible solution? Adding the option to generate a new workout (that still considers previous workouts)and the ability to blacklist certain exercises, like burpees.

3. Ethnographic research

Ethnographic research is a research method that involves observing and interacting with users in a real-life environment. By studying users in their natural habitat, you can understand how your product fits into their daily lives.

Ethnographic research can be active or passive. Active ethnographic research entails engaging with users in their natural environment and then following up with methods like interviews. Passive ethnographic research involves letting the user interact with the product while you note your observations.

When to use ethnographic research

Ethnographic research is best suited when you want rich insights into the context and environment in which users interact with your product. Keep in mind that you can conduct ethnographic research throughout the entire product design and development process —from problem discovery to post-launch. However, it’s mostly done early in the process:

• Early concept development: To gain an understanding of your user's day-to-day environment. Observe how they complete tasks and the pain points they encounter. The unique demands of their everyday lives will inform how to design your product.
• Initial design phase: Even if you have a firm grasp of the user’s environment, you still need to put your solution to the test. Conducting ethnographic research with your users interacting with your prototype puts theory into practice.

How to conduct ethnographic research:

• Recruit users who are reflective of your audience
• Meet with them in their natural environment, and tell them to behave as they usually would
• Take down field notes as they interact with your product
• Engage with your users, ask questions, or host an in-depth interview if you’re doing an active ethnographic study
• Collect all your data and analyze it for insights

While ethnographic studies provide a comprehensive view of what potential users actually do, they are resource-intensive and logistically difficult. A common alternative is diary studies. Like ethnographic research, diary studies examine how users interact with your product in their day-to-day, but the data is self-reported by participants.

⚙️ Recruiting participants proving tough and time-consuming? Maze Panel makes it easy, with 400+ filters to find your ideal participants from a pool of 3 million participants.

Ethnographic research: A qualitative research example

You're a UX researcher for a project management platform called ProFlow , and you’re conducting an ethnographic study of the project creation process with key users, including a startup’s COO.

The first thing you notice is that the COO is rushing while navigating the platform. You also take note of the 46 tabs and Zoom calls opened on their monitor. Their attention is divided, and they let out an exasperated sigh as they repeatedly hit “refresh” on your website’s onboarding interface.

You conclude the session with an interview and ask, “How easy or difficult did you find using ProFlow to coordinate a project?”

The COO answers: “Look, the whole reason we turn to project platforms is because we need to be quick on our feet. I’m doing a million things so I need the process to be fast and simple. The actual project management is good, but creating projects and setting up tables is way too complicated.”

You realize that ProFlow ’s project creation process takes way too much time for professionals working in fast-paced, dynamic environments. To solve the issue, propose a quick-create option that enables them to move ahead with the basics instead of requiring in-depth project details.

4. Qualitative observation

Qualitative observation is a similar method to ethnographic research, though not as deep. It involves observing your users in a natural or controlled environment and taking notes as they interact with a product. However, be sure not to interrupt them, as this compromises the integrity of the study and turns it into active ethnographic research.

When to qualitative observation

Qualitative observation is best when you want to record how users interact with your product without anyone interfering. Much like ethnographic research, observation is best done during:

• Early concept development: To help you understand your users' daily lives, how they complete tasks, and the problems they deal with. The observations you collect in these instances will help you define a concept for your product.
• Initial design phase: Observing how users deal with your prototype helps you test if they can easily interact with it in their daily environments

How to conduct qualitative observation:

• Recruit users who regularly use your product
• Meet with users in either their natural environment, such as their office, or within a controlled environment, such as a lab
• Observe them and take down field notes based on what you notice

Qualitative observation: An qualitative research example

You’re conducting UX research for Stackbuilder , an app that connects businesses with tools ideal for their needs and budgets. To determine if your app is easy to use for industry professionals, you decide to conduct an observation study.

Sitting in with the participant, you notice they breeze past the onboarding process, quickly creating an account for their company. Yet, after specifying their company’s budget, they suddenly slow down. They open links to each tool’s individual page, confusingly switching from one tab to another. They let out a sigh as they read through each website.

Conducting your observation study, you realize that users find it difficult to extract information from each tool’s website. Based on your field notes, you suggest including a bullet-point summary of each tool directly on your platform.

5. Case study research

Case studies are a UX research method that provides comprehensive and contextual insights into a real-world case over a long period of time. They typically include a range of other qualitative research methods, like interviews, observations, and ethnographic research. A case study allows you to form an in-depth analysis of how people use your product, helping you uncover nuanced differences between your users.

When to use case studies

Case studies are best when your product involves complex interactions that need to be tracked over a longer period or through in-depth analysis. You can also use case studies when your product is innovative, and there’s little existing data on how users interact with it.

As for specific phases in the product design and development process:

• Initial design phase: Case studies can help you rigorously test for product issues and the reasons behind them, giving you in-depth feedback on everything between user motivations, friction points, and usability issues
• Post-launch phase: Continuing with case studies after launch can give you ongoing feedback on how users interact with the product in their day-to-day lives. These insights ensure you can meet shifting user expectations with product updates and future iterations

How to conduct case studies:

• Outline an objective for your case study such as examining specific user tasks or the overall user journey
• Select qualitative research methods such as interviews, ethnographic studies, or observations
• Collect and analyze your data for comprehensive insights
• Include your findings in a report with proposed solutions

Case study research: A qualitative research example

Your team has recently launched Pulse , a platform that analyzes social media posts to identify rising digital marketing trends. Pulse has been on the market for a year, and you want to better understand how it helps small businesses create successful campaigns.

To conduct your case study, you begin with a series of interviews to understand user expectations, ethnographic research sessions, and focus groups. After sorting responses and observations into common themes you notice a main recurring pattern. Users have trouble interpreting the data from their dashboards, making it difficult to identify which trends to follow.

With your synthesized insights, you create a report with detailed narratives of individual user experiences, common themes and issues, and recommendations for addressing user friction points.

Some of your proposed solutions include creating intuitive graphs and summaries for each trend study. This makes it easier for users to understand trends and implement strategic changes in their campaigns.

6. Secondary research

Secondary research is a research method that involves collecting and analyzing documents, records, and reviews that provide you with contextual data on your topic. You’re not connecting with participants directly, but rather accessing pre-existing available data. For example, you can pull out insights from your UX research repository to reexamine how they apply to your new UX research objective.

Strictly speaking, it can be both qualitative and quantitative—but today we focus on its qualitative application.

When to use secondary research

Record keeping is particularly useful when you need supplemental insights to complement, validate, or compare current research findings. It helps you analyze shifting trends amongst your users across a specific period. Some other scenarios where you need record keeping include:

• Initial discovery or exploration phase: Secondary research can help you quickly gather background information and data to understand the broader context of a market
• Design and development phase: See what solutions are working in other contexts for an idea of how to build yours

Secondary research is especially valuable when your team faces budget constraints, tight deadlines, or limited resources. Through review mining and collecting older findings, you can uncover useful insights that drive decision-making throughout the product design and development process.

How to conduct secondary research:

• Outline your UX research objective
• Identify potential data sources for information on your product, market, or target audience. Some of these sources can include: a. Review websites like Capterra and G2 b. Social media channels c. Customer service logs and disputes d. Website reviews e. Reports and insights from previous research studies f. Industry trends g. Information on competitors
• Analyze your data by identifying recurring patterns and themes for insights

Secondary research: A qualitative research example

SafeSurf is a cybersecurity platform that offers threat detection, security audits, and real-time reports. After conducting multiple rounds of testing, you need a quick and easy way to identify remaining usability issues. Instead of conducting another resource-intensive method, you opt for social listening and data mining for your secondary research.

Browsing through your company’s X, you identify a recurring theme: many users without a background in tech find SafeSurf ’s reports too technical and difficult to read. Users struggle with understanding what to do if their networks are breached.

After checking your other social media channels and review sites, the issue pops up again.

With your gathered insights, your team settles on introducing a simplified version of reports, including clear summaries, takeaways, and step-by-step protocols for ensuring security.

By conducting secondary research, you’ve uncovered a major usability issue—all without spending large amounts of time and resources to connect with your users.

7. Open-ended surveys

Open-ended surveys are a type of unmoderated UX research method that involves asking users to answer a list of qualitative research questions designed to uncover their attitudes, expectations, and needs regarding your service or product. Open-ended surveys allow users to give in-depth, nuanced, and contextual responses.

When to use open-ended surveys

User surveys are an effective qualitative research method for reaching a large number of users. You can use them at any stage of the design and product development process, but they’re particularly useful:

• When you’re conducting generative research : Open-ended surveys allow you to reach a wide range of users, making them especially useful during initial research phases when you need broad insights into user experiences
• When you need to understand customer satisfaction: Open-ended customer satisfaction surveys help you uncover why your users might be dissatisfied with your product, helping you find the root cause of their negative experiences
• In combination with close-ended surveys: Get a combination of numerical, statistical insights and rich descriptive feedback. You’ll know what a specific percentage of your users think and why they think it.

How to conduct open-ended surveys:

• Design your survey and draft out a list of survey questions
• Distribute your surveys to respondents
• Analyze survey participant responses for key themes and patterns
• Use your findings to inform your design process

Open-ended surveys: A qualitative research example

You're a UX researcher for RouteReader , a comprehensive logistics platform that allows users to conduct shipment tracking and route planning. Recently, you’ve launched a new predictive analytics feature that allows users to quickly identify and prepare for supply chain disruptions.

To better understand if users find the new feature helpful, you create an open-ended, in-app survey.

The questions you ask your users:

• “What has been your experience with our new predictive analytics feature?"
• “Do you find it easy or difficult to rework your routes based on our predictive suggestions?”
• “Does the predictive analytics feature make planning routes easier? Why or why not?”

Most of the responses are positive. Users report using the predictive analytics feature to make last-minute adjustments to their route plans, and some even rely on it regularly. However, a few users find the feature hard to notice, making it difficult to adjust their routes on time.

To ensure users have supply chain insights on time, you integrate the new feature into each interface so users can easily spot important information and adjust their routes accordingly.

💡 Surveys are a lot easier with a quality survey tool. Maze’s Feedback Surveys solution has all you need to ensure your surveys get the insights you need—including AI-powered follow-up and automated reports.

Qualitative research vs. quantitative research: What’s the difference?

Alongside qualitative research approaches, UX teams also use quantitative research methods. Despite the similar names, the two are very different.

Here are some of the key differences between qualitative research and quantitative research .

Before selecting either qualitative or quantitative methods, first identify what you want to achieve with your UX research project. As a general rule of thumb, think qualitative data collection for in-depth understanding and quantitative studies for measurement and validation.

Conduct qualitative research with Maze

You’ll often find that knowing the what is pointless without understanding the accompanying why . Qualitative research helps you uncover your why.

So, what about how —how do you identify your 'what' and your 'why'?

The answer is with a user research tool like Maze.

Maze is the leading user research platform that lets you organize, conduct, and analyze both qualitative and quantitative research studies—all from one place. Its wide variety of UX research methods and advanced AI capabilities help you get the insights you need to build the right products and experiences faster.

Frequently asked questions about qualitative research examples

What is qualitative research?

Qualitative research is a research method that aims to provide contextual, descriptive, and non-numerical insights on a specific issue. Qualitative research methods like interviews, case studies, and ethnographic studies allow you to uncover the reasoning behind your user’s attitudes and opinions.

Can a study be both qualitative and quantitative?

Absolutely! You can use mixed methods in your research design, which combines qualitative and quantitative approaches to gain both descriptive and statistical insights.

For example, user surveys can have both close-ended and open-ended questions, providing comprehensive data like percentages of user views and descriptive reasoning behind their answers.

Is qualitative or quantitative research better?

The choice between qualitative and quantitative research depends upon your research goals and objectives.

Qualitative research methods are better suited when you want to understand the complexities of your user’s problems and uncover the underlying motives beneath their thoughts, feelings, and behaviors. Quantitative research excels in giving you numerical data, helping you gain a statistical view of your user's attitudes, identifying trends, and making predictions.

What are some approaches to qualitative research?

There are many approaches to qualitative studies. An approach is the underlying theory behind a method, and a method is a way of implementing the approach. Here are some approaches to qualitative research:

• Grounded theory: Researchers study a topic and develop theories inductively
• Phenomenological research: Researchers study a phenomenon through the lived experiences of those involved
• Ethnography: Researchers immerse themselves in organizations to understand how they operate

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We regularly share datasets, tools and services with the broader scientific community to be used, shared, and built on.

Frequently asked questions

What is a research project.

A research project is an academic, scientific, or professional undertaking to answer a research question . Research projects can take many forms, such as qualitative or quantitative , descriptive , longitudinal , experimental , or correlational . What kind of research approach you choose will depend on your topic.

Frequently asked questions: Writing a research paper

The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.

Formulating a main research question can be a difficult task. Overall, your question should contribute to solving the problem that you have defined in your problem statement .

However, it should also fulfill criteria in three main areas:

• Researchability
• Feasibility and specificity
• Relevance and originality

Research questions anchor your whole project, so it’s important to spend some time refining them.

In general, they should be:

• Focused and researchable
• Answerable using credible sources
• Complex and arguable
• Feasible and specific
• Relevant and original

All research questions should be:

• Focused on a single problem or issue
• Researchable using primary and/or secondary sources
• Feasible to answer within the timeframe and practical constraints
• Specific enough to answer thoroughly
• Complex enough to develop the answer over the space of a paper or thesis
• Relevant to your field of study and/or society more broadly

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

Your research objectives indicate how you’ll try to address your research problem and should be specific:

Research objectives describe what you intend your research project to accomplish.

They summarize the approach and purpose of the project and help to focus your research.

Your objectives should appear in the introduction of your research paper , at the end of your problem statement .

The main guidelines for formatting a paper in Chicago style are to:

• Use a standard font like 12 pt Times New Roman
• Use 1 inch margins or larger
• Apply double line spacing
• Indent every new paragraph ½ inch
• Include a title page
• Place page numbers in the top right or bottom center
• Cite your sources with author-date citations or Chicago footnotes
• Include a bibliography or reference list

To automatically generate accurate Chicago references, you can use Scribbr’s free Chicago reference generator .

The main guidelines for formatting a paper in MLA style are as follows:

• Use an easily readable font like 12 pt Times New Roman
• Set 1 inch page margins
• Include a four-line MLA heading on the first page
• Center the paper’s title
• Use title case capitalization for headings
• Cite your sources with MLA in-text citations
• List all sources cited on a Works Cited page at the end

To format a paper in APA Style , follow these guidelines:

• Use a standard font like 12 pt Times New Roman or 11 pt Arial
• If submitting for publication, insert a running head on every page
• Apply APA heading styles
• Cite your sources with APA in-text citations
• List all sources cited on a reference page at the end

No, it’s not appropriate to present new arguments or evidence in the conclusion . While you might be tempted to save a striking argument for last, research papers follow a more formal structure than this.

All your findings and arguments should be presented in the body of the text (more specifically in the results and discussion sections if you are following a scientific structure). The conclusion is meant to summarize and reflect on the evidence and arguments you have already presented, not introduce new ones.

The conclusion of a research paper has several key elements you should make sure to include:

• A restatement of the research problem
• A summary of your key arguments and/or findings
• A short discussion of the implications of your research

Don’t feel that you have to write the introduction first. The introduction is often one of the last parts of the research paper you’ll write, along with the conclusion.

This is because it can be easier to introduce your paper once you’ve already written the body ; you may not have the clearest idea of your arguments until you’ve written them, and things can change during the writing process .

The way you present your research problem in your introduction varies depending on the nature of your research paper . A research paper that presents a sustained argument will usually encapsulate this argument in a thesis statement .

A research paper designed to present the results of empirical research tends to present a research question that it seeks to answer. It may also include a hypothesis —a prediction that will be confirmed or disproved by your research.

The introduction of a research paper includes several key elements:

• A hook to catch the reader’s interest
• Relevant background on the topic
• Details of your research problem

and your problem statement

• A thesis statement or research question
• Sometimes an overview of the paper

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Research Project Plan

In business, you should never make decisions on the fly. This is true especially for important business decisions that deals with the financial status of the business. Making decisions without proper thought or extensive research is not only costly for the company but also affects the long-term sustainability of the organization. You may also see baseline project plan examples .

Research is important for business organizations, either for profit companies and also for nonprofit organizations. To help you create a research project plan, here are some research project plan examples you can use and download for free.

Research Project Plan Template

• Google Docs
• Apple Pages

Size: 19 KB

Research Project Work Plan Template

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Research Project Action Plan Template

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Free Research Project Communication Plan Template

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Project Plan Action Items Template

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Project Plan Template

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Research Project Gantt Chart Template

Research Project Mind Map Template

• Google Slides
• Apple Keynote

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Research Project Budget Template

• Google Sheets
• Apple Numbers

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Research Project Proposal Template

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Research Project Scope Template

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User Research Project Plan Example

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Template for Research Project Plan Example

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Simple Research Action Plan Example

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Tips in Creating a Research Project Plan

Here are some important tips in creating a research project plan. Take note that a research plan comprises one step in your company achieving profitability and sustainability. When you want to venture into a new business, specifically starting a new project, you first need to do research, and a research project plan helps you identify problems and create solutions for your new project.

1. Choose the right project

First and foremost, you need to choose a project that can help your business attain higher revenues. Never use company resources to fund a research plan for your own personal hobby. This does not benefit the company in any way and will only cause unnecessary losses for your company.

If you are a business owner, discuss possible projects with your management team. Together, you can brainstorm and finalize on the project you are going to pursue. Think of projects that are going to bring in income for your business. This may be an expansion project or a project that ventures into another industry (for example, your business provides laundry services but you want to invest in a fast-food chain).

Remember, choosing a project will not immediately mean that your going to fund it right away. That is why you need to create a research project plan first before you start purchasing materials or begin working on your actual project.

2. Utilize research materials

After a choosing the project to work on, it’s now time to work on the details of the actual research action plan . There are numerous research materials and research procedures you can choose from, but choosing the right ones will be crucial in the result of the research action plan.

The research materials will depend on the project you chose. Look for research materials that will help you identify problems as well as create solutions for the problems being identified.

Choose established theories and research strategies that can help you in your study. You can find these theories and strategies from hundreds of books, publications, journals, and online resources that are available at your disposal (or at your nearest public library).

3. Establish a timetable

Establishing a timeline will help you create a blueprint for your research action plan. The timetable helps you focus which tasks to prioritize and which tasks to work on later. Additionally, a timetable helps you set a concrete deadline for the research action plan. A timetable gives you additional focus and extra motivation. You may also see comprehensive project plan examples .

Remember that working on a project requires time, and you should not be in a rush to create your research action plan. Depending on the size of the project, the research action plan should amount to at least six months to one year including the data gathering phase, creating the first draft, presenting the plan to the management team, and making the final revisions of the research action plan.

Having a timeline also helps you eliminate last-minute stress in creating the action plan . When you establish a timetable beforehand, you will have more time to research and create a plan that will eventually result to a more well-researched and well-written research action plan.

4. Create a preliminary outline

Together with the timeline, a preliminary outline also gives you a guide on how to create an effective research action plan. Create an outline on what you are going to list down and discuss in the research action plan . To help you create a preliminary outline, list down the main topics that you intend to cover and organize them in a loose order.

To help you keep track of your progress, you can always write your outline in a journal. This way, you can easily revise and add ideas in which you can think can benefit the research action plan. Also in the journal, you can list down questions you think can further develop your research, as well as adding information from the sources you previously gathered. You may also like community project plan examples .

Research Proposal Questionnaire Example

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Intro Outline Research Plan Example

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Types of Data Gathering Procedures

Here are the types of data gathering procedures you can use for your research project plan . You may use one or a combination from the research gathering procedures listed below. Your research will be dependent on the data or information you gather. A research should never rely on mere assumptions, but data that is both gathered and analyzed.

1. Interview

Conducting an interview is one of the most common yet most effective forms of data gathering. Interviews can either be done in personal or by telephone (smartphone).

There is one rule of thumb when doing interviews: be prepared. You can never obtain quality information if you go into an interview without preparing the questions beforehand or making an outline on how to conduct the actual interview. You will only be embarrassing yourself to the respondent (or the recipient of the interview). You may also like migration project plan examples .

Take note that when making the questions for the interview, the questions should be focused, clear, and should encourage open-ended responses. Depending on the nature of your interview, you should get the most out of your respondents. Even if the questions are answerable by a phrase or a sentence, it should still encourage multiple answers from your respondents. You may also check out agile project plan examples .

2. Questionnaire

Handing out general questionnaires is also another popular and effective data gathering procedure. Compared to interviews, questionnaires are less formal since they are just given to the respondents and the researcher would just wait for the respondent to finish answering the questionnaires. Also, there is no pressure when the respondent answers the questionnaire compared to being interviewed face-to-face.

Sometimes in an interview, the interviewer asks a certain question and follows it up with another question, making the respondent uneasy in answering the question instead. The respondent may not be able to answer the question in the manner that he intended to be since he was pressured by the interviewer to answer a specific type of answer which will be preferred to his study. You might be interested in quality project plan examples .

Compared to open-ended answers from respondents in an interview, questionnaire or general survey results are easier to compile and analyze. Additionally, questionnaire responses can be analyzed with quantitative methods by assigning numerical values to Likert-type scales.

3. Observations

Observation meanwhile pertains to the researcher obtaining data by doing observations to a group of respondents. Observations allow researchers to study dynamics of a situation, frequency counts of target behaviors, or other behaviors as indicated by needs of the evaluation. You may also see marketing project plan examples .

Observations are specifically effective in obtaining information about a particular group and can also produce qualitative (e.g., narrative data) and quantitative data (e.g., frequency counts, mean length of interactions, and instructional time). You may also like what is a project management plan?

Observations, together with focus groups (as discussed below) are less used compared to interviews and questionnaires/surveys.

4. Focus Groups

Focus groups are similar to observations, but focused groups are conducted by groups instead of individuals. The aim of a focus group-type of data gathering procedure is to obtain information about combined perspectives and opinions. The responses meanwhile are often coded into categories and analyzed thematically. You may also check out nonprofit project plan examples .

5. Documents and Records

General Documents and records meanwhile pertain to the researcher basically gathering and examining data gathered from numerous sources (e.g., books, publications, novels, online sources). This type of data gathering procedure does not focus on the respondents but on the other information and analysis formulated in the research action plan.

Books and online references are not the only sources the researcher can obtain data, as he can also gather data from databases, meeting minutes, reports, attendance logs, financial records, and newsletters.

PhD Research Plan Example

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PhD Medical Research Plan Example

Investigative Research Project Plan Example

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Sample Research Project Plan Outline

To further help you in creating a research project plan, here is a sample research project plan outline. Take note that the research project plan below is only an outline and does not include comprehensive analysis, which is a requirement for a standard research project plan. You may also see construction project plan examples .

High Energy Sports Store, Inc. – Research Action Plan

1. introduction.

This research action plan aims to identify the possibility of High Energy Sports Store, Inc. opening one new store by the end of 2018 and two new stores by mid 2019. High Energy has been in operations for over three years, with three stores currently in operations. The store is the official authorized reseller of popular athletic shoe brand Nike, Adidas, and Under Armour and also sells various sportswear from the said brands. You may also like quality management plan examples .

2. Statement of the Problem

This research action plan aims to answer the following questions:

• Can High Energy break even from its investment in opening three new stores in a span of one year?
• On what year can High Energy break even and start earning revenues?
• What will be the total cost of High Energy’s investment in the three new stores (including cost of construction of a physical store, purchase of wholesale shoes and sports wear, initial working capital of ten total staff for all three stores?)
• Will the new stores apply a new interior theme or retain the same interior design as the current stores?

3. Methodology

The research will utilize the distribution of survey questionnaires as the main data gathering procedure. The research will involve 100 respondents and the demographic of the respondents are specifically regular customers of the current stores which are currently in operations.

The said survey questionnaires will be given to the customers once they arrive in the stores. If they are not available to fill out the questionnaires, the questionnaires will be sent to their respective email addresses or social media accounts. Before the questionnaires are given out, High Energy will have a master list of the respondents.  

4. Recommendations

*The recommendations will base from the data gathered and analyzed from the respondents, and will also answer the questions as listed in the “ Statement of the Problem .”

5. Conclusion

*The conclusion will stem from the recommendations and will also support the findings from the data that was gathered and analyzed.

APA Format Research Plan Example

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Doctoral Research Project Plan Example

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We hope you found this article to be informative as well as helpful when you will be creating your own research action plan. A research action plan is necessary for the company to avoid jumping right into conclusions when deciding to invest in a new project or venture.

Take note that a research plan comprises one step in your company achieving profitability and sustainability. When you want to venture into a new business, specifically starting a new project, you first need to do research, and a research project plan helps you identify problems and create solutions for your new project.

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Network Services Support for Research

Examples of Research Projects

Internet2’s Network Services Provide the Infrastructure You Need for Your Research.

Internet2 partners with a number of high-profile research projects involving top research organizations. Here are some examples of recent research projects:

Open Science Grid

Sc conference series.

• Data Mover Challenge

The Open Science Grid (OSG) provides common service and support for resource providers and scientific institutions using a distributed fabric of high throughput computational services.

The OSG does not own resources but provides software and services to users and resource providers alike to enable the opportunistic usage and sharing of resources. The OSG is funded through a diverse portfolio of awards from the National Science Foundation and the Department of Energy.

The OSG supports science such as:

• High Energy Physics
• Structural Biology
• Community VO (multiple sciences): OSG Connect

StashCache is a major component of the Open Science Grid. It is a distributed caching federation that enables opportunistic users to utilize nearby opportunistic storage. StashCache is comprised of four components: data origins, redirectors, caches, and clients. StashCache has been deployed in the Open Science Grid for several years and has been used by many projects. Caches are deployed in geographically distributed locations across the U.S. and Europe.

Internet2 is pleased to host some of the highest utilization OSG caching nodes directly on the Internet2 backbone with 100G interconnections. These nodes provide high-performance data storage and transfer to Internet2 member institutions in support of the OSG goals. Internet2 continues to support the OSG caching/data federation through the deployment of five 100G-attached domestic and one international (deployment in progress in Amsterdam) StashCache nodes. Internet2 meets regularly with the OSG team to help determine and operate the caches.

GENI , the Global Environment for Network Innovations, is an open infrastructure for at-scale networking and distributed systems research and education that spans the United States. It started as an NSF Grant in 2007/2008. Internet2 has supported GENI, providing 10Gbps circuits in the early years along with hosting nodes that prototyped programmable switching and routing, eventually leading to OpenFlow-capable devices.

Under the Enabling NeTwork Research and the Evolution of a Next Generation Midscale Research Infrastructure (ENTeR) award (No. 1836715),  Internet2 supports GENI flows over its Internet2 Advanced Layer 2 Service. This includes the AL2S Aggregate Manager, which allows GENI experiments to dynamically set up Layer 2 flows using APIs to the Internet2 OESS controller and the GENI Local Data Store to report on the dynamic circuits.

To quote the FABRIC website , FABRIC is Adaptive Programmable Research Infrastructure for Computer Science and Science Applications. It is an everywhere programmable nationwide instrument comprised of novel extensible network elements equipped with large amounts of compute and storage, interconnected by high speed, dedicated optical links.

Internet2 will connect FABRIC with multiple 100 GB connections, allowing experiments  to connect with commercial cloud providers using its programmable dedicated Cloud Connect capability as well as its research-focused IP cloud connection. The Internet2 Network will be utilized for non-dedicated connectivity for individual participants to the FABRIC core. FABRIC is currently in a construction and early-prototyping phase, funded by NSF award No. 1935966.

BRIDGES , Binding Research Infrastructures for the Deployment of Global Experimental Science, is an NSF funded project (award no. 2029221) to build a high-bandwidth, fully virtualized infrastructure across the Atlantic connecting collaborative U.S. and European research programs. 

Internet2 will be providing connectivity in Washington D.C. through its Washington International R&E Exchange point (WIX) for member access to BRIDGES (mainly using Advanced Layer 2 Service VLANs), and a “dark channel” on the Internet2 Wave Service from Washington DC to New York City. Bridges will light it so it has a dedicated 100 Gbps circuit between its nodes in Washington and New York so that it can control bandwidth allocation between those sites.

Internet2 has provided support for member demonstrations at SC, The International Conference for High Performance Computing, Networking, Storage, and Analysis , every year since Internet2 instantiated a physical network in 1999. Internet2 connects its network to SCinet at the conference venue and provides access to all its network services, including R&E IP service, the Internet2 Peer Exchange (I2PX), the Advanced Layer 2 Service, Cloud Connect, and its wave service. Internet2 also has contributed personnel to SCinet to support measurement and WAN connectivity, specific prototype network connectivity for its members, and network performance diagnosis.

Internet2 supports several new prototypes that led to production services at SC. These include 1, 10, 100, and 400 Gigabit Ethernet; dynamic vlan networks to create VLANs; software-defined networking (including wide-area OpenFlow); and perfSONAR measurement. Internet2 has also supported wide-area file system demonstrations and data-intensive science applications.

Internet2 supports XSEDE through Dana Brunson, Internet2’s Executive Director of Research Engagement. Brunson is co-manager of the XSEDE Campus Engagement program which includes the Campus Champions as well as carrying XSEDE traffic in a private VRF.

Moving 10-30 Gbps sustained traffic on average weekday to connectors, international transit peers, other partners. Participating in next generation routing/telemetry activities.

 Internet2 is collaborator with several awardees in IRNC programs and continues to support International transit across the US and to Internet2 points of presence in Europe.

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MIT Researchers Create an AI Risk Repository

August 21, 2024

A new database catalogs more than 700 risks cited in AI literature to date. The goal is to raise awareness and head off problems before they arise.

Many risks associated with AI use — from biased opinions to machine language ‘hallucinations’ that produce incorrect information — are widely known in tech communities. There are also economic risks to human jobs, concerns over privacy and security, and misuse that worry the public. But many other threats are specific to certain programs or to niche applications. Software developers have different concerns than policymakers, environmentalists, or business leaders, for instance.

A new MIT  FutureTech  project reviewed 43 AI frameworks produced by research, industry and government organizations; they identified 777 risks in total. These risks are outlined in the recently published  AI Risk Repository .

The repository includes a risk database linking each risk to the source information (paper title, authors) and supporting evidence, such as quotes and page numbers.

It also includes two taxonomies that can help users search the identified risks. The domain taxonomy classifies specific risks into seven categories, such as misinformation, and 23 subdomains. Together, the resources can support those working toward AI regulations, risk assessment, research, and organizational risk policy.

“Many organizations are still pretty early in the process of adopting AI,” and they need guidance on the possible perils, says Neil Thompson, a research scientist at MIT and research lead at the MIT Initiative on the Digital Economy  (IDE), who is involved with the project.

Peter Slattery, project lead and a researcher at MIT’s FutureTech group, says the database highlights the fact that some AI risks get more attention than others. More than 70% of frameworks mention privacy and security issues, for example, but only around 40% refer to misinformation. AI system safety, failures and limitations were covered in 76% of documents, while some risk subdomains are relatively underexplored, such as AI welfare and rights (<1% of risks).

Slattery offered more details about the project in an interview with Paula Klein, Editorial Content Manager at the IDE.

IDE: In addition to education about AI risk, what is the ultimate goal that you hope to achieve with this project?

Slattery : We created the AI Risk Repository for three reasons. First, to provide an overview for people who are new to the field. Second, to make it easier for people already working on AI risks in policy and practice to see the overlap and disconnects among all of the work taking place. Third, we want to use it for our own research to understand how organizations are responding to AI risks.

When we reached out to people working in related areas, for instance on AI risk evaluations and policy, we realized they faced similar challenges because of the lack of a comprehensive compilation of research.

IDE: Can the risks you cite actually be reduced or avoided once they are specified in this way? Can you give an example?

Slattery : By identifying and categorizing risks, we hope that those developing or deploying AI will think ahead and make choices that address or reduce potential exposure before they are deployed. For example, consider the risk subdomain of “AI system security vulnerabilities and attacks.”

If organizations are aware of these issues, they can proactively address these potential problems, for instance, by implementing security protocols or using penetration testing.

IDE: What were your key findings and who is the repository aimed at?

Slattery : We used approaches that we developed from two existing frameworks to categorize each risk by cause (e.g., when or why it occurs), risk domain (e.g., “Misinformation”), and risk subdomain (e.g., “False or misleading information”).

As shown in Table C,

most of the risks (51%) were caused by AI systems rather than humans (34%), and were found  after  the AI model was trained and deployed (65%) rather than before (10%).

As shown in Table D, we found significant differences in how frequently our risk domains and subdomains were discussed in the frameworks we included. Some risks were very widely discussed, while others were only mentioned in a handful of documents.

The key finding from our analysis is that there are significant gaps in existing risk frameworks, with the average framework covering only 34% of the identified risk subdomains and even the most significant frameworks covering only 70%.

The fragmentation of the risk literature should give us pause. We are potentially in a situation where many may believe they’ve grasped the full picture after consulting one or two sources, when in reality they’re navigating AI with significant blind spots.

This underscores the need to actively identify and reduce gaps in our knowledge, to ensure we don’t overlook crucial threats.

Our project is aimed at a broad, global audience including policymakers, researchers, industry professionals, and AI safety experts. We want them to understand that the current landscape of risks is relatively fractured, and have a better way forward. We expect that what we have produced will need some modification before it is useful for most audiences, but we hope that it provides a solid foundation.

IDE: What was most surprising? Was the scope or number of risks unexpected?

Slattery : I didn’t expect to see so much diversity across the frameworks. I was also surprised that certain risks, such as “AI welfare and rights” (2%), “pollution of information ecosystem and loss of consensus reality” (12%), and “competitive dynamics” (12%), were so infrequently mentioned.

I was less surprised that we found more than 700 risks because I knew that there was a lot of attention being paid to this area. However, these risks didn’t overlap as much as I had expected.

IDE: What has been the response so far?

Slattery : Very positive. We have received supportive engagement and useful feedback from many different stakeholders in academia, industry, and policy circles. In less than a week, over 35,000 people have used the website and over 6,000 have viewed our  explainer video on YouTube . There clearly seems to be widespread interest in understanding and reducing the risks from AI, and a lot of people therefore value the repository. However, we know there are many more resources to be added and improvements to make.

Custom Market Research Explained: Cost, Benefits, and Examples

by Lee Steinbock

August 20, 2024

Learn about custom market research, how it differs from syndicated research, and its critical value to organizations.

Custom research is typically a one-off research engagement from an independent source that focuses on the specific needs of the client. As opposed to syndicated market research reports, which can be viewed as more transactional, custom research tends to be more consultative in nature, have a higher level of collaboration, and cost (considerably) more, making it one of the largest professional expenditures someone will undertake.

Custom research provides tailored insights and strategic advantages that can significantly impact decision-making and business outcomes. As such, custom research can be viewed through the lens of purchasing a car or a house in your personal life—you want to do your research and trust you are going with the correct option for you.

Why Clients Commission a Custom Market Research Project

The situations under which a client might approach us for a custom engagement are as varied as the clients themselves.

• Justify capital expenditures : In one instance, a major chemical manufacturer was looking at making a sizable capital investment and wanted an independent perspective to support their business case.
• Create strategic plans: Another client, a supplier of beverage packaging machinery, engaged our team at Freedonia Custom Research (FCR) to analyze the global market (size and share) for their machinery by region, product and supplier.
• Understand purchasing criteria: Another project FCR has done in recent years is a voice of market analysis for a building and construction manufacturer that looked at the qualitative factors behind the demand such as decision-making process, pain points, and willingness to change suppliers, among other topics.

Nearly all of FCR’s engagements include at least one of the following elements: market sizing and forecasting, competitive landscape and market share, or voice of the market analysis.

Custom Market Research Methodologies

The tasks and actions that FCR undertakes to do all of these projects will vary based on the specific client needs, but generally, we are utilizing secondary and primary resources to support our analysis. The secondary sources that are utilized include resources such as company websites, government statistics, industry associations, published market research reports, and trade publications, among other resources.

However, there are often limitations to relying solely on secondary sources, especially if you are interested in a niche product or a new technology. In these cases, the information may be outdated or not accurately reflect the industry situation as a whole. In this case, FCR relies on primary resources, or information that is collected specifically for your purposes, directly from people who are involved in the industry that is being examined. FCR specializes in two types of primary research: in-depth interviews and surveys. It is the synthesis of both primary and secondary research that allows FCR to perform its analyses.

Benefits of Custom Market Research Services

The results that our clients have achieved from our analyses are typically used in strategic decision-making. For instance, the chemical manufacturer discussed above utilized the information from our analysis to support construction of a new facility, while the equipment manufacturer used the details provided to adjust its sales strategy to better address growing demand in specific geographies and certain products. Voice of the market results tend to be used to adjust factors in the business strategy that are more qualitative in nature, such as brand equity or pain points.

Take the Next Step

If custom market research sounds like something that could help support your business, please don’t hesitate to reach out! Schedule a meeting with me to get your questions answered.

About Freedonia Custom Research

With more than 20 years of experience conducting primary and secondary market research, Freedonia Custom Research is a leading industrial research firm that specializes in client-specific, value-added market research. Our work-for-hire research is never shared with others and provides mission-critical insights for key industry players across the globe.

About the Author: Lee Steinbock is Co-Director at Freedonia Custom Research, where he co-leads a team of researchers who provide detailed market intelligence in support of strategic business planning. He earned an MBA from Weatherhead School of Management at Case Western Reserve University and a JD from Case Western Reserve University School of Law.

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